SPRING BREAK

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SPRING BREAK

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NIGHTCLUBS, BARS & SPRING BREAK
 
 
"SPRING BREAK" IS ALL ABOUT CATERING TO COLLEGE STUDENTS ON THEIR SPRING VACATION FROM COLLEGES ALL ACROSS THE USA.
THE COLLEGES SPREAD "SPRING BREAK" OUT SO THAT SO MANY COLLEGES AND UNIVERSITIES ARE OUT AT ONE TIME, THEN RETURN AND THE NEXT GROUP ARE ON "SPRING BREAK". THE OBJECTIVE IS TO ATTRACT AS MANY OF THESE STUDENTS INTO YOUR BAR OR SPORTS BAR, OR NIGHTCLUB AS POSSIBLE, BUT.........................................................ON YOUR TERMS. YOU DON'T NEED TO BE A LEGENDARY "SPRING BREAK" DESTINATION, COMMUNITY COLLEGES CATER TO THOUSANDS OF LOCAL STUDENTS WHO ALSO ARE ON SPRING BREAK. HIGH SCHOOLS, MIDDLE SCHOOLS ARE ALSO ON "SPRING BREAK". THE CHOICE YOU HAVE TO MAKE AS AN OWNER IS DO YOU WANT TO ATTRACT LEGAL AGE DRINKING STUDENTS ONLY, OR DO YOU WANT TO RISK JUST FOR THE SAKE OF THE COVER CHARGE, ALLOWING UNDERAGE STUDENTS IN WHERE LIQUOR IS SERVED, AND THE ONLY OBJECTIVE OF THESE UNDERAGE STUDENTS IS TO OBTAIN AS MANY ILLEGAL DRINKS AS POSSIBLE INSIDE YOUR VENUE? I HAVE SEEN FIRST HAND BOTH SCENARIOS IN REAL TIME.
I CAN HONESTLY SAY, IT IS  NOT WORTH $100 COVER CHARGE TO PERMIT UNDERAGE STUDENTS TO MINGLE WITH LEGAL AGE STUDENTS WHILE THE 21 AND OVER STUDENTS CONSUME BEER BY THE KEG, LIQUOR BY THE BOTTLE, AND HAVE ONE MISSION, TO DRINK, DRINK, DRINK AND THEN, DRINK SOME MORE.
WHEN THE CLUB I WAS AFFLIATED WITH , WHICH HELD OVER 600 LET MINORS IN WITH THE LEGAL STUDENTS, AT MY URGING, WE PUT A HUGE THICK, WIDE,( MARKER AND IT WAS NOT MAGIC)  BIG RED "X" ON THE TOP OF BOTH HANDS ON ALL MINORS. YOU COULD NOT SIMPLY WASH THIS OFF. WE POSTED HOSTS AND HOSTESSES IN THE RESTROOMS, WE DID NOT ALLOW MINORS TO ENTER THE CLUB, LEAVE AND RE-ENTER. ONCE THEY CAME IN, THEY WERE IN.
ANY LEGAL AGE STUDENT CAUGHT GIVING AN UNDERAGE STUDENT A DRINK WAS ESCORTED OUT AND THEIR PICTURE WAS TAKEN, THEY WERE BARRED FROM THE CLUB FOR THE REST OF THEIR "SPRING BREAK", THE SAME PROCEEDURE WAS APPLIED TO THE MINOR. NOW ALL THE PICTURES ARE FED INTO A COMPUTER BY THE FRONT DOOR, AND WHEN IDS ARE PRESENTED THEY ARE RUN THROUGH THE SYSTEM, THE FACE OF THE INDIVIDUAL IS ALSO CHECKED. YOU MAY THINK THIS IS GOING OVERBOARD, BUT WHEN YOU HAVE A LIQUOR LICENSE VALUED AT $175,000 AND LAW ENFORCEMENT ALSO WATCHING IN UNDERCOVER SCENARIOS, YOU NEVER EVER CAN BE TOO CAREFUL. THE OWNERS  WERE OVERWHELMED BY THE NUMBER OF INCIDENTS THAT WERE ATTEMPTED,  BUT THANKFULLY WERE PREVENTED FROM ACTUALLY HAPPENING. THE OWNERS DID NOT WANT TO GO THROUGH THIS EVERY NIGHT, SO THEY ASKED ME TO COME UP WITH A CONCEPT THAT WOULD ALLOW UNDERAGE STUDENTS IN, BUT NOT EVERY NIGHT, SINCE THE COVER CHARGE FOR UNDER 21 WAS FOUR TIMES THAT OF A LEGAL AGE STUDENT. REASON BEING THAT, THE ONLY VIABLE INCOME THE CLUB WAS GOING TO DERIVE FROM THESE MINOR AGE STUDENTS, WAS THE COVER CHARGE THEY PAID.
 I KNEW THE STRESS, STRAIN, PRESSURES, AND DISTRACTIONS THAT THE COMBINATION OF BOTH AGE STUDENT GROUPS PRESENTED TO OWNERSHIP, MANAGEMENT, AND MOST OF ALL STAFF.
SOME OWNERS ARE GREEDY AND DON'T CARE ABOUT THE LAW, ABOUT THE WELFARE OF THESE STUDENTS, THEY JUST WANT TO TAKE IT ALL IN, AND WHATEVER HAPPENS, THEY WILL DEAL WITH IT, WHEN IT DOES.
THAT IS THE ARROGANT, IGNORANT WAY TO OPERATE DURING "SPRING BREAK" IT IS JUST THAT MENTALITY THAT IGNITED A FIRESTORM IN FORT LAUDERDALE YEARS AGO, THUS PUSHING THE CITY TO BAN "SPRING BREAK" AND MAKE IT CRYSTAL CLEAR STUDENTS WERE NOT WELCOME.
I DID MUSIC FESTIVALS RIGHT ON FORT LAUDERDALE BEACH BACK IN THE DAY, FREE FESTIVALS, THAT HAD MAJOR SPONSORS, WE HAD HUNDREDS OF STUDENTS PUSH, I MEAN PUSH TWO FLATBED SEMIS RIGHT ON TO THE BEACH TO CREATE A HUGE STAGE.
WE HAD BANDS FROM ALL OVER THE COUNTRY COME ON DOWN, AND PLAY TO THE TENS OF THOUSANDS OF STUDENTS ON THE BEACH.
THOSE WERE THE DAYS OF THE LEGENDARY "ELBO ROOM" THAT BECAME WORLD FAMOUS AND OF "SUMMERS" NIGHTCLUB, NO LONGER EVEN OPEN, ALL THE BARS AND CLUBS ACROSS FROM THE BEACH, STAYED OPEN EVERY NIGHT TILL THE VERY LAST MINUTE SERVING AS MUCH BEER,LIQUOR AS THEY COULD. FROM THE MOMENT THEY OPENED EVERY DAY, THEY WERE WALL TO WALL COLLEGE STUDENTS FROM ALL OVER THE WORLD.
OK, BACK TO REALITY, I WAS JUST RELIVING THE "BEACHSTOCK DAYS" AS I CALL THEM.
ANWAY BACK TO THE PROBLEM AT HAND, SO I CAME UP WITH A SIMPLE SOLUTION, I TOOK THE SLOWEST NIGHTS OF THE WEEK DURING "SPRING BREAK," TUESDAYS AND THURSDAYS, I DESIGNATED THEM 18 AND UP NIGHTS.
THIS WAY, THE OWNERS WERE THRILLED, BECAUSE IT GAVE THEIR TWO SLOWEST NIGHTS PACKED CROWD, AND INCREASED THEIR REVENUE BY OVER 100%.
I ALSO ENHANCED THESE TWO NIGHTS WITH UNIQUE, "WE HAVE TO GO THERE" CONCEPTS, THAT JUSTIFIED A FAR HIGHER COVER CHARGE FOR THE UNDER 21 PATRONS.
 
SOME OWNERS ALLOW ONLY GIRLS 18 AND UP IN, MEN 21 AND UP IN, IT'S FEDERALLY ILLEGAL TO DO. BUT THEY DON'T CARE. TYPICAL ARROGANCE OF SOME OWNERS. THEY CAN BE SUED FOR VIOLATING FEDERAL ANTI DISCRIMINATION LAWS. YOU WILL LET IN MINOR GIRLS, BUT A YOUNG MAN 18 WHO JUST WENT THROUGH HELL IN AFGHAN SERVING HIS COUNTRY IS NOT ALLOWED IN? YOU OWNERS WHO PULL THIS STUNT ARE DISGRACEFUL AND DESPICABLE.
 
 WE DID NOT DISCRIMINATE AGAINST LETTING UNDER 21 MEN IN, THAT IS IN VIOLATION OF FEDERAL CIVIL RIGHTS, ANTI DISCRIMINATION LAWS, AS WELL AS DISRESPECTING OUR MEN IN UNIFORM WHO PUT THEIR LIVES ON THE LINE FOR THEIR COUNTRY, ONLY TO HAVE SOME COULD CARE LESS OWNER, APPEAL TO UNDERAGE FEMALES.
I FIND THIS KIND OF POLICY TO BE UNAMERICAN AND A SALP IN THE FACE TO OUR YOUNG MEN IN UNIFORM, AND DAMN RIGHT OUTRAGEOUS.
SO, PROBLEM SOLVED, NIGHTS PACKED, ZERO TOLERANCE FOR ILLEGAL DRINKING IN EFFECT, SINCE IT WAS ONLY TWO NIGHTS A WEEK NOW, THE OWNERS, THE MANAGEMENT AND THE STAFF WERE RAZOR SHARP IN OBSERVING, MONITORING AND GUARDING AGAINST ANY MINOR OBTAINING A BEER OR COCKTAIL. IN FACT SOME OF THE NIGHTS I CREATED WERE SO SUCCESSFUL, THAT AFTER "SPRING BREAK" I ASKED THE OWNERS TO GIVE THE NIGHTS A TRIAL RUN TO SEE IF THEY HAD ANY LEGS? IT ENDED UP THE ONE NIGHT AND THE CONCEPT I CREATED, RAN FOR OVER 2 YEARS STRAIGHT, PACKING THEM IN, WITH "SPRING BREAK" AND WITHOUT IT.
SO, BEFORE YOU DO THE USUAL, TYPICAL GIVE THE BAR AWAY, SLEAZY CONTESTS, OUTDATED BEER PONG, EMAIL RichUnger@promotingnightclubs.com
WHATEVER CONCEPTS YOU DO IMPLEMENT, LET ME STATE AS LOUD AS I CAN, MAKE IT PERFECTLY CLEAR, YOU DO NOT NEED NOR WANT CLUB PROMOTERS, OR STRIPPERS PARTICIPATING IN YOUR PROMOTIONS.
I HAVE FOUND OVER 40 YEARS, THAT THE HOTTEST GIRLS FOR "SPRING BREAK" ARE THE HOTTIES FROM COLLEGES ALL ACROSS THE USA. ONE CLUB ON THE BEACH COULD NOT HOLD THEIR BIKINI CONTESTS UNTIL THEIR "RINGER" STRIPPERS SHOWED UP, WHAT MORONS, I MEAN SERIOUSLY, IT'S LIKE "HOOTERS" HAVING A BIKINI CONTEST, BUT ONLY THE "HOOTERS" GIRLS CAN ENTER, WHAT ARE THEY AFRAID OF, A UNKNOWN, COLLEGE STUDENT, MAYBE A KATE UPTON WILL SHOW UP AND WIN? I THINK "HOOTERS ONLY GIRLS" BIKINI CONTESTS ARE RIGGED AND DENY REGULAR COLLEGE GIRLS FROM ENTERING BECAUSE THEY FEAR THE WINNER MIGHT NOT BE ONE OF THEIR OWN. PURE IGNORANCE & ARROGANCE WITH HOT WINGS ON THE SIDE. I TOOK A YOUNG LADY WHO WAS A FORMER "HOOTERS" GIRL, TO ENTER OTHER CONTESTS ALL OVER THE STATE OF FLORIDA, MY WIFE AND I KNEW SHE HAD A "LOOK" THAT EVENTUNATLLY LANDED HER ROLES IN AN ADAM SANDLER MOVIE AND A COLIN FARRELL MOVIE, ANYWAY, SHE WON EVERY CONTEST WE TOOK HER TO, NOBODY KNEW SHE HAD WORKED FOR "HOOTERS" THESE WERE CONTESTS HUNDREDS OF MILES AWAY FROM THE ONE SHE WORKED @. BUT SHE WAS A PERFECT TEN.
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Hey rich,
I saw your web site and I was wondering if you could give me some feedback. Me and my friend just started a promotion company. In March we are having Saturday nights at this local bar. Its going to be every second Saturday and last Saturday. We do not have a theme or a name for the Saturdays yet. Its a chill bar not a nightclub but we are having a dj spinning top 40 songs. There is also a dance floor. I appreciate ANY advice! Thank you so much :) Tom

 

MY RESPONSE: Best of luck Tom, May I ask why you and your friend started a Promotions Company, but you have no grasp, comprehension or "FUN FORMULA" for Promotions? The Owner of this Chill Bar has entrusted two of Monthly Saturday Nights to the both of you, yet your contacting me for my "EXPERTISE", when you have a DJ, there is a dance floor ( I sure hope so ) and you would appreciate any advice from me. Here's my standard "ADVICE" become a bar back, learn how to wash glasses, and mop floors, throw out garbage, then become a bartender, learn how to mix drinks, wait on clubbers, then become a door host, learn how to check ids, greet clubbers, become a Customer Service Rep on the floor to defuse any potential problems, provide assistance where needed, become a DJ, learn how to spin, mix, sample, dubstep, and energize over a wireless microphone, become a club manager, so that you see what operating a club encompasses, then, and only then after you have seen the dynamics of what makes a club operate, you can even begin to understand how to create Promotions, hopefully you will embrace "THE FUN", "THE WOW FACTORS" and "THE FAB' as in Premier Parties, Concepts, Contests, Happenings, Celebrations, Gatherings, Unique Entertainment, but right NOW, neither you nor your friend are even ready to take on two Saturday Nights a Month in the capacity of "club promoters", honestly, you are jumping way ahead of what you can even master in this business. You are going to cost this Owner a great deal of money on a major Night, because you have no clue what to do, nor should you, due to the fact you have no experience, no knowledge, no background in this industry. Tom, you can't  simply say your a "club promoter" because you decided you are. This is a perfect example of what you should not do:

A. Approach an Owner about promoting @ his club when you have no clue what to do.

B. Take one of the biggest nights of the month and decide your going to promote it, when you don't have the first mind set of the Theme or the Concept.

C. Ask Experts to give you , to tell you , to show you what you need to do yourself, not simply ride on my coattails. You learn nothing by not first doing every job I have listed above. How can you walk into a club and even make a BOLD STATEMENT that you can promote every other Saturday Night, when you don't know the first thing about Promoting, Marketing, Demographics, Logistics?

 This is exactly why I am totally opposed to Club Promoters. The Owner took you @ your words, but your remarks to him were all BOGUS. Do you think he would entrust you with Saturday Nights, if he had known you don't know what your doing?

For the 100000000th time, learn the business, from top to bottom before you think you can be in the business. 

 _____________________________/

 
 
 
 
 Hello Rich, I have a challenge for you. 
The venue is named ______________ located in ________________  .....We run Thursday as Dance Night and Ladies night on Friday the main problems are that we are located off campus compared to the competition with is located on campus and in walking distance to some! We do urban night on Wednesdays and Saturdays they are doing fine. Its just going against other business on our (Thursday and Friday) with what we call our Pop nights. What are somethings that make it worth people driving to a location when they can just walk to the other ones? Robert
 
MY RESPONSE:
                              Hello Robert, what motivates, draws, and attracts Women, Women, Women and Male Spenders to a place further away than many other bars or clubs much closer to their Campus, are "FUN", "WOW FACTORS" and "THE FAB", meaning NO DRINK SPECIALS, NO FREE COVER, BUT QUITE THE OPPOSITE, a stylish, trendy, Mecca of interaction, Energy, and Concepts, Robert when every bar and club around you is giving away the bar, you do just the opposite. You clearly put the focus on your Format, not your drink despair. People will drive anywhere that offers what no other bar or club is hosting. Especially with gas going sky high,  I repeat, you must, you cannot even wait to launch the "ENERGY" that will bring women, women, women and men who spend to your establishment.
But what your presently doing is simply going through the motions. You did not mention one single "STAND OUT", "STAND ALONE", "STAND ABOVE" PROMOTION THAT WOULD CREATE THE "BUZZ", NOT ONE.
Remember when you lost all that business, those patrons went to other places,  now what you need to do, is RETAKE YOUR NIGHTS BACK.
Your not creating new business, your simply fighting person by person to get back all those Customers, that due to your lack of clear path, caused a monumental
meltdown of your business. College Students today are sophisticated, they are into the fastest 4G, 5G phone, they are into bands before the mainstream even hears of them, they are into The Sports Illustrated Swimsuit Issue, they are into
Jimmy Fallon, You have no clue what they are into, so how can you connect with your market, when you don't know it? If the Urban Genre is doing "fine", then keep it going, as long as they are of age, as long as there is no violence, as long as female college students are not afraid to enter your establishment, but I can tell you now, unless you do your own research, read up, man up, and listen up, to what excites, entices your College Market, you are going to continue to see your numbers drop and your crowd counts dwindle. What makes people "drive" is being on the cutting edge and not being the last place they think of even partying at on Thursday and Friday Nights. Your "POP NIGHTS", are more like "DUDS".
This type of decline requires your blood, sweat, tears and consistency to create an up tick that currently you lack. THE CHALLENGE IS NOT MINE, IT'S YOURS.
GOOD LUCK.
  

A TIP FOR OWNERS: STOP THE PITY PARTY, STOP LISTENING TO EVERYONE WHO KNOWS NOTHING, STOP WASTING YOUR MONEY ON RADIO, IT'S VERY SIMPLE, WHEN YOU RUN RADIO SPOTS AND NOBODY COMES IN, IT'S WHAT I HAVE SAID OVER AND OVER AND OVER, RADIO IS WORTHLESS.
WHEN YOU PAY FOR ADS IN PRINT PUBLICATIONS, NOBODY IS GOING TO COME IN. I HAVE SEEN MORE OWNERS SPEND MORE MONEY ON MARKETING THAT PRODUCED NO RESULTS, THAN I CARE TO THINK ABOUT. IT JUST DEFIES LOGIC. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM GET THE TRUTH, UPFRONT AND PERSONAL.   
 
  
 
 
WHAT'S WRONG WITH THIS CLUB'S LAST MINUTE EMAIL?
THIS IS THE EMAIL SENT OUT FRIDAY @ 3PM , BLAND, PLAIN, VANILLA, NO ENERGY, NO GRAPHIC, NO ENTICEMENT OF ANY KIND.
THE SYMBOLS, FONTS, IT IS EXACTLY THE WAY IT WAS SENT
THIS IS CALLED "BAR BEGGING", ITS' "PANIC PROMOTING" THERE IS NOT A SINGLE WORD INCLUDED THAT DESCRIBES WHAT THE NIGHT OFFERS, JUST A PLEASE LADIES WE NEED YOU, WE WANT YOU, WE BEG YOU TO COME OUT FRIDAY NITE.
 
LADIES NO COVER CHARGE, HEAVEN FORBID WE ASK YOU TO PAY.
LADIES YOU WILL NOT HAVE TO WAIT IN ANY LINE ( WHAT LINE )
LADIES , WE DON'T CARE THAT'S FRIDAY NIGHT, WE ARE NOT INTERESTED IN LIQUOR COSTS OR PROFIT, YOUR DRINKS AND YOUR TEQUILA SHOTS ARE JUST $2.50 
 
THIS EMAIL IS ONE OF THE WORSE, MOST DEPRESSING, TOTALLY LACKING ANY MENTION OF DANCING, "FUN", "WOW FACTORS", "FAB", OR WHAT THE NIGHT HOLDS IN STORE FOR WOMEN.
A TOTAL DISASTER.
 
THEN THERE IS SATURDAY NIGHT, THIS CLUB IS LOOKING FOR ANOTHER "MONUMENTAL NIGHT" ( DID I MISS SOMETHING ON FRIDAY NIGHT)
 
COME OUT FOR THEIR NEW "CHAMPAGNE SHOWERS SATURDAY NIGHTS", I THOUGHT FOR A MOMENT, SOMEONE GOT REAL CREATIVE AND DESIGNED A CHAMPANGE SHOWER" THAT EVERYONE GOT DRENCHED IN, NOT THEIR ENTIRE BODIES BUT THEIR FACES, ( WE CAN'T RUIN THEIR HAIR STYLE FOR THE NIGHT)
BUT NOPE, I WAS COMPLETELY OFF THE MARK, IT'S JUST A FREE CHAMPAGNE TOAST TO ANYONE CELEBRATING THEIR BIRTHDAY , AS WELL AS TO EVERYONE IN THE CLUB. OF COURSE THE CHAMPAGNE TOAST IS INCLUDED IN THE COVER, SO LADIES YOU HAVE TO PAY TO ENTER OUR CLUB ON SATURDAY NIGHTS.
$3 DRINKS TILL MIDNIGHT FOR EVERYONE
$3 TEQUILAS ALL NIGHT
$125 BOTTLE SERVICE ONLY UNTIL MIDNIGHT, WHAT???? ( GOOD LUCK WITH THAT OUTRAGEOUS PRICE AND YOU DON'T EVEN FEATURE TOP SHELF BRANDS AS A LURE )  
SO START YOUR NIGHT EARLY????????????????????????????
 
AGAIN NOT ONE MENTION OF DJ, BAND, "FUN", "WOW FACTORS", "FAB", BECAUSE THERE ARE NONE.
AND WHY WOULD ANYONE START THEIR SATURDAY NIGHT OUT EARLY?
I CANNOT UNDERSTAND THE FLAWED THINKING THAT SOMEONE WOULD USE TO ACTUALLY THINK THESE TYPES OF " GET QUALITY GUESTS ANY WAY YOU CAN" TACTICS  WOULD HAVE ANY MERIT? THEY DEGRADE THE CLUB, THEY MAKE THE CLUB SOUND LIKE IT HAS NOTHING GOING FOR IT AND IN REALITY, SADLY IT DOESN'T.
 
 
HERE'S THE ACTUAL EMAIL:
_________________________________________________________________/
 
 
Every Friday is LADIES NIGHT - that means:
1. LADIES NO COVER NO LINE ALL NIGHT
2. $2.50 DRINKS
3. $2.50 TEQUILA SHOTS

For SATURDAY NIGHT we are looking to have another monumental night this Saturday!

Come out to enjoy the kick off of our CHAMPAGNE SHOWERS SATURDAY NIGHTS.

At MIDNIGHT EACH AND EVERY SATURDAY THIS MONTH we will be doing a special CHAMPAGNE TOAST at the bar celebrating the birthdays of everyone in the house plus toasting to the end of another week! (The Champagne toast is included in the cover)

>>Every Saturday we also have:

1. $3.00 drinks until midnight
2. $3.00 tequilas all night
3. $125 bottle service until midnight

So start your night early and head to _________ let's all raise a glass and toast to another  week ( The Champagne is included in the cover charge)

____________________________________________________________________________/

 WHY DO OWNERS THINK THEY JUST DO THE SAME OLD WORN OUT CONCEPTS TO BRING IN CROWDS?

Hi Rich, Here's what my casual "Bar & Grill" has tried:

  DJ's
Bands
Ladies Night
Karaoke
Open Mic
Comedy
Trivia
Bikini Contest
CURRENT_PROMOTIONS: Bands
Ladies Night
Poker
MAJOR_PROBLEMS: Cost - return on investment
Not enough customers
Wrong type of customer and I just moved the furniture around to try something different.

Thanks,

Stan

MY RESPONSE:
                            Stan, I doubt you know how to execute a Promotion from start to finish with ENERGY, ENTICEMENT, EXCITEMENT.

YOU DO NOT SOUND LIKE AN OWNER OF DETAILS, JUST going through the motions, too old concepts, too little FRESH CONCEPTS, not enough advance MARKETING at all. to    Nobody is coming in that is of quality, because your not hosting any "FUN", any "WOW FACTORS", nor any "FAB".  Local Bands, Ladies Nights, Karaoke, DJ, Poker, why would anyone want to even set foot in this place?

What kind of costs do you have? If your paying these bands and nobody is coming in, do not book this type of band, local bands are over exposed and over paid way too often.

Your attracting the wrong kind of customer, because your letting anyone in just to take in any money from anyone you can on any given night.

Stan, you are wound way too tight. You are showing total desperation rather than full throttle Success. 

You have no Direction, no Expertise, no Paths, you don't even have a web site, or Facebook, or Twitter for starters.

You have zero presence on the web.

You have nothing that anybody is interested in, to frequent your "BAR and GRILL".

Your Food is typical.  Giving Ladies Free and Cheap Drinks, WHO CARES?

Moving the furniture around " to try something different" , I have never in 40 years heard that one before.

What does it matter how the furniture is set up, it's the same furniture your few patrons see, every time they do decide to come in.

You are DOING NOTHING TO REVAMP, REFORMAT, REINVENT, REPOSITION, your "BAR and GRILL".

You have had this place four years, your burnt out, holding your own pity party, you want "FUN", "WOW FACTORS" and "FAB", please fill out our "Request For Help" form so I can dig deeper into your operation, to review the specifics and create a "GAME PLAN ANALYSIS".

Otherwise, I don't see sales soaring anytime soon.

_____________________________________________/ 

 

 YOU NEED TO READ "THIS GIRL WALKS INTO A BAR
 IT'S A MUST READ ! YOU WILL LAUGH, YOU WILL LEARN, YOU WILL LISTEN TO AN AWESOME BOOK THAT COVERS ALMOST EVERY SINGLE ASPECT OF HOME BARS AND NEIGHBORHOOD BARS.

FROM RECIPES TO BEING AN ALL IN ONE FUNCTIONAL BARTENDING GUIDE, GO TO www.thisgirlwalksintoabar.com and finally, a book for novice bartenders to the best bartenders, and everyone in between.

_________________________________/   

 

 

Rich, Our Bar is in an awful way.

   Every holiday, every weekend there's not a live band...there's a planned party
CURRENT_PROMOTIONS: I have Aquarius Bday Bash, Mardi Gras, Kinky Liquor Promo, The _______ Catalina Wine Mixer/Boats 'n Ho's.  Bone thugs and Harmony live in Concert, ...
MAJOR_PROBLEMS: not enough money from bar revenue to pay for new promos.
COMMENTS: bar has turned management several times. never kept up with social media and/or advertising. cannot pay radio costs for ads...under new magt PLUS I as owner am involved in all promos now.....We are THOUSANDS behind every night we are open because we cannot compete with other more established bars at same drink prices... This Bar has been sinking since day one.. two years ago. Jack

 

MY RESPONSE: 
                            
JACK, YOU ARE CATERING TO THE HIP HOP CROWD, YOUR BAR HAS GONE THROUGH SO MANY NEGATIVE IMAGES, THAT IT'S NO WONDER, NOBODY, NOBODY WANTS TO EVEN SET FOOT IN THE BAR. IF YOU DON'T HAVE THE MONEY FROM BAR REVENUE TO PAY FOR  NEW PROMOS, YOU SHOULD CLOSE THE DOORS. WHAT PURPOSE DOES IT SERVE TO CONTINUE TO OPERATE A BAR THAT NOBODY IS COMING TO?  WHY WOULD YOU WANT TO SPEND A PENNY ON RADIO, IT DOES NOT WORK. BEING UNDER NEW MANAGEMENT SERVES NO PURPOSE, I WOULD NOT RECOMMEND ANY NEW OWNER PUT A PENNY INTO THIS BAR. IT HAS BEEN RUN INTO THE GROUND. WHEN A BAR HAS TURNED OVER MANAGEMENT SEVERAL TIMES, IT IS A CLEAR REFLECTION OF LACK OF CONCERN, TAKING ALL THE MONEY DRAINING IT FROM THE BAR, SHOWING A TOTAL DISREGARD FOR THIS BAR. YOUR THOUSANDS BEHIND EVERY NIGHT, WHY EVEN ATTEMPT TO DO THE IMPOSSIBLE. YOU UNFORTUNATELY DO NOT HAVE THE EXPERTISE, OR EXPERIENCE, OR KNOWLEDGE, OR CAPITAL TO EVEN BE RELENTLESS IN TRYING TO TURN THIS BAR AROUND. THE SUCCESS RATE FOR TAKING A BAR IN THIS CONDITION AND REVAMPING, REPOSITIONING, REFORMATTING SUCCESSFULLY ARE TEN OUT OF 100 BARS. I WOULD SHUT THE DOORS , WALK AWAY. WITH GAS RISING FAST, YOU HAVE A TOTALLY BUMMED OUT BAR, THAT HAS NO CHANCE OF RISING UP. I WOULD NOT EVEN SUGGEST IF YOU HAD THE MONEY, PUTTING IT INTO THIS BAR. IT IS DONE, OVER WITH, CLEAR OUT THE LIQUOR AND BEER AND SHUT DOWN THIS BAR. IT'S WORTH NOTHING. BEFORE YOUR BAR EVEN COMES REMOTELY CLOSE TO THIS SAD SITUATION, EMAIL, RICHUNGER@PROMOTINGNIGHTCLUBS.COM DON'T WAIT TILL IT'S WAY TOO LATE!

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GAS PRICES RISING, BARS NEED TO COUNTER THIS CRISIS

 Your bar should not keep lowering drink/beer prices, simply because gas prices are skyrocketing.

What the clubber, the bar goer, what the sports bar fanatic, what the restaurant with nite life guest is going to do, is simply change their place to party. It's basic "I still want to Party 101" instead of going to distant party places, the night lifer is going to shorten their travels, seeking closer to home venues.

Your Bar is an in "Entertainment District" you have it made, your only challenge is to add "FUN", "WOW FACTORS", "FAB" to stand out among the rest of the pack.

Your Club is a "destination location" you have a much more difficult road to take, you must create such ENERGY, such ENTICEMENT, such EXCITEMENT, that women, women, women and men who spend will make the drive, because between your Atmosphere, your "BAR FUN", your "DANCE FLOOR FUN", your "CONCEPT WOW", your worth the ride.

So many Owners are just lost, out of the loop, are shaking their heads in a panic mode, because they can't create, conceptualize, or come up with "POWERFUL PROMOTIONS", that dominate their entire market. So many of these Owners, turn to the worse possible person, the club demoter, not a promoter but I call them demoters, because they demote your club to the lowest level of image. You think because the competition is fierce, that a club demoter will be your Knight in Shining Armor, when all they are is a "Vampire of nite life" sucking the life out of your club and the money out of your pocket.
I live for the pressures of packing places, because most of you are running scared, in fear, grasping for that life preserver, when you simply take the HIGH ROAD and conquer the competition. I make it sound so simple because it is. For 40 years, I have buried the competition. If your competing bars, clubs, lounges or sports bars are right near you, it's a "Cake Walk" for you to empty them out. If your competing bars, clubs, lounges or sports bars are a distance from you, it's a "Shake n Bake" to take all their customers. IT ALL BOILS DOWN TO WHAT YOU ARE, WHO YOU ARE, WHERE YOU ARE, WHEN YOU ARE, WHY YOU ARE? EMAIL
RichUnger@promotingnightclubs.com

 

Copyright � 2012 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
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[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.