SURVIVAL IN 2012

SURVIVE IN THE BAR, NIGHTCLUB RESTAURANT BUSINESS 101

By RichUnger@promotingnightclubs.com

OFTEN I AM ASKED, DO YOU DO MORE THAN SUGGEST BIKINI EVENTS, I REPLY HAVE YOU EVER READ MY ARTICLES? I HAVE ALMOST 100 ELEMENTS OF THE "FUN", THE "WOW FACTORS", THE "FAB" THAT HAVE NOTHING TO DO WITH BIKINI EVENTS.

BUT, WITH THE KICK OFF TO SUMMER THE LAST WEEKEND OF MAY, THIS MONTH, WITH THE HEAT SIZZLING ALL ACROSS THE USA, AND WITH HOT LOOKING WOMEN, EXCERCISING, TANNING, AND PUTTING 100% INTO BEING THE BIGGEST & BEST ATTENTION GRABBER AT THE BEACH OR THE POOL, WHY WOULD YOU NOT CAPITALIZE ON ALL THIS BEAUTY IN A STYLISH, UPSCALE, TRENDY BIKINI EVENT, WHERE YOU GIVE EVERY HOTTIE THAT ENTERS A FREE $75 TWO PIECE AMERICAN MADE BIKINI FOR FREE, AND LET YOUR BEER COMPANY BUY THEM, THEY ONLY COST $22 PER BIKINI, TAKE A LOOK @ A SAMPLING OF THE ASSORTED PRINTS RIGHT HERE, RIGHT NOW

http://www.promotingnightclubs.com/bikinis.htm NO CLUB, NO BAR, NO POOL SIDE, WATER SIDE RESTAURANT, NO CLUB IN VEGAS GIVES GIRLS A FREE $75 BIKINI JUST FOR ENTERING THEIR EVENT! BIKINI EVENTS, FROM NOW THROUGH LABOR DAY WEEKEND, ARE NOW THE RAGE. HOST THEM IN A STYLISH, SOPHISTICATED PRESENTATION, NOT THE PERCEPTION YOU HAVE BUT THE UPSCALE, PACKED EVENTS I HAVE CONCEPTUALIZED. STOP THINKING OUTDATED !

What You Do Not want:

1. A slob, rowdy, rude, male host

2. Contestants who are drunk

3. Contestants who are not wearing heels, who do not have their hair and tanning lotion, or make up done, ( Have a hair stylist on the premises to help the Young Ladies prepare)

4. The Contestants wearing faded out, worn out bikinis

Buy our Bikinis, and give each Contestant a free $75 bikini that costs you just $22 each, made in the USA, great prints, and brand new

5. Use a cat walk or a runway, don't just let the Contestants come out and do a "T and A " dance, NO, NO, and more NO.

This is a "CUTE and COOL" Bikini Event, not the usual shake it, touch yourself nonsense. Why demeanor what "SPORTS ILLUSTRATED" portrays in such a Smooth, Stylish, Sophisticated Way?

The problem is you don't know how to host this Concept, so in essence you knock it, you attack it, and never make the thousands of dollars you should from it.

One Club in Florida on Sundays, does over $25,000 from hosting the Weekly bikini event. You heard me, 25k in one day. But they do it they way I describe. Yes, they hold over 500 people, but they generate food sales, bar sales, merchandise sales, Photo sales, they maximize their revenue return to the fullest. Why aren't you? Email RichUnger@promotingnightclubs.com

IT'S GOING TO BE A LONG HOT SUMMER......................................................................................................

_________________________________________________________________/

Rich, I have tried Guest DJs, Free Cover Charge, Radio Spots, Facebook,

Ladies Drink Free, I am @ wits end why people will not come to my club?

We have been open five years, we were on a roll the first three, then the numbers started dropping, the people started going elsewhere, and I cannot understand why? You know it all do tell me. Ricardo

MY RESPONSE: RICARDO, AFTER LOOKING AT YOUR WEB SITE, IT IS HIDEOUS, THE LAST TIME IT WAS UPDATED WAS NEW YEAR'S EVE.

YOUR CLUB FROM THE PICTURES, LOOKS WAY PAST IT'S PRIME, YOU SHOULD OF REMODELED AND REINVENTED THIS CLUB THREE YEARS AGO. YOUR FRONT ENTRANCE IS HIDEOUS. YOUR DANCE FLOOR HAS ZERO "FUN". YOUR DJ LOOKS LIKE HE IS IN A CORNER CAGE. WHY SHOULD ANYONE WANT TO FREQUENT THIS CLUB ANYMORE?

YOU WASTE YOUR $ ON WHAT USE TO WORK, AND DON'T SPEND FAR LESS ON WHAT DOES PACK IN HOT WOMEN AND MEN WHO SPEND.

YOUR SET IN YOUR WAYS, BECAUSE YOU HAD A NICE RUN WITH THIS CLUB, BUT THOSE DAYS ARE LONG GONE. YOUR SERVERS LOOK AWFUL IN THOSE ALL BLACK SKIRTS AND TOPS.

YOUR BAR HAS WAY TOO MUCH CLUTTER, YOUR A BAR HOARDER. TOO MUCH "STUFF" BEHIND YOUR BAR, WHERE JUST BOTTLES SHOULD BE.

YOUR MUSIC IS WAY OVER DONE WITH hip hop, WOMEN , HOT WOMEN WANT TO DANCE. THEY DON'T NEED THE "F BOMB" FROM ARROGANT THUG PERFORMERS.

YOU HAVE NOTHING ROMANTIC ABOUT YOUR CLUB, IT'S WORN OUT, BEATEN DOWN AND EITHER INVEST SOME OF THAT CASH YOU HAVE MADE OVER THE YEARS, OR JUST KID YOURSELF AND KEEP DOING WHAT YOUR DOING. NOTHING CHANGES, WHEN YOU JUST STAY STAGNANT.

_____________________/

If It's Not Broken, Break It And Remake It

In the Restaurant Business, so many Interiors, so many menus, so many staffs, so many plates, so much silverware, so many rest rooms, REMAIN THE SAME.

YOU NEED TO BREAK IT AND REMAKE IT.

I live for being Innovative.

I cannot understand why a Restaurant would not want to redo their interior, remake their menu, leaving very popular dishes on, but adding, gluten free, less salt, healthy happy dishes, promoting staff that deserve to be in charge, rather than just serving, plates and silverware that need to be donated to a food bank and replaced with a new style, rest rooms that you know need upgrading?

Yet, for reasons I cannot provide, so many Restaurateurs , are either in denial, look the other way, or are complacent, and do not want to UPGRADE, UPLIFT and UPEND that which they have become so accustomed to.

They are wrong. They are not thinking ahead, but rather stuck in a time warp.

For a very simple example, when you wrap silverware, you should put the paper wrapper around the napkin so that the presentation is one of addressing health concerns, while also being chic at the same time. Any bistro , eatery, casual dining or restaurant can simply roll silverware up in either paper or linen and place it on the table, it's that special touch, that extra effort, that makes all the difference.

Why force patrons to eat white flour bread, and offer no alternatives?

Why require patrons to order side dishes of cole slaw, fries, but never fruit or grilled veggies? Why have torn booth seating, and chipped plates, bent silverware, worn out menus?

You wonder why your Yelp, your Urban Spoon, your Trip Advisor reviews are not glowing, it's because your not going in the right direction.

Chain Restaurants pay Consultants to create their drink menus, when it is as easy as making toast.

Sure if your a "Diner, Drive In or Dive" and people come to you just for the food, and they accept the age old look of your atmosphere, because the food is the way it has been for 10 or 20 or more years, than fine, but if your not in that minority of "Favorite Foodie Haunts From Years Gone By", you need to REINVENT, REMAKE, REFRESH every aspect of your operation from the back of the house to the front of the house.

I can walk into a Bistro, an Eatery, a Restaurant and just upon entering, pick up on five to ten changes that need to be made. Some may be subtle, others may be screaming for improvement.

A worn out sign, burnt out sign lighting, faded old sign letters, a sign pole that needs painting, a frame around the sign that is chipped, weather beaten, while to you these issues may seem minor, they represent your image. When a restaurant has a bar, without hesitation, when food service ends, the night life should begin.

How can you afford not to triple your revenue, double your profits, by opening till much later in the night, catering to a quality, mover and shaker crowd, mostly women?

Please tell me the downside, because for 40 years, I have implemented this Strategy without ever failing. THAT'S RIGHT!

Email RichUnger@promotingnightclubs.com

HOW SIMPLE IS IT TO TELL IF WHAT YOU SPEND ON ADVERTISING IS WORKING : When you take valuable dollars and invest in advertising and marketing do not listen to Ad Salespeople who tell you, be patient, it takes time. NONSENSE.

When you run the right ads, powerful, attention grabbing, above the fray, straight away, creative & intense ads, the response should be immediate. The reason that ad salespeople want you to run longer schedules and place larger dollar contracts is very simple, they work on commission.

But that is not your concern, when you own a Sports Bar, a Restaurant, a Bar and Grill, a Nightclub, whatever media element you choose to utilize, expect results.

If your going to run the basic "food & beverage begging" ad, that screams price, price, price, people are inundated every day with that same ad play.

If your going to run a catch phrase ad that simply is suppose to be sophisticated, that often goes over the head of the target customer you are seeking to reach.

That's why what you advertise is paramount to being effective.

So your Ad Salesperson should be just as concerned with the content of your ad as with how much you spend on it.

The bottom line is simple, you run the ads, you expect results, why would you continue to spend, when you can't even break even on the cost of the ad and win?

I once owned a chain of jean stores years ago, and I was at the top of my retail game, a jeans salesman came in and told me "I want you to buy this jean, if it does not sell, I will take it back and give your money back to you". That was the first and only time anyone ever guaranteed any jean to me.

The jean did sell, and sell and sell.

No Ad Salesperson is going to make you that pledge.

They will make up excuses, when, what you spent produces no viable financial results. That is when you know you have been had. A Restaurant sent me their media plan, I suggested they not use one form of media that I knew would not reach their specific demographics, they went back to the salesman and to their amazement as well as mine, he agreed and reworked the marketing buy.

Why?

Because he was so anxious to make the ad sale, he forgot to focus on the core priority, reaching the base of possible customers for this Restaurant to attract as customers. So, before you spend just to spend, hoping and crossing your fingers that what you spend will result in actual results, remember this, for every dollar you spend in advertising, you should see a return of $10. Before you waste in haste, email

RichUnger@promotingnightclubs.com There is a method to the madness of advertising in the Food and Beverage Industry. For 40 years, I know.......................................

Rich, I agree with the MINDSET you have posted. I believe in no promoters. I believe in wow factors & fab. I believe in good, fast service. I also believe in teamwork and strong leadership to achieve success with all of those beliefs. It's not an easy business, but can be a very rewarding one.

I was recently hired to take on a dead bar. After years of poor management that did not believe in all of those at the top, the reputation has sunk.The owner had to resort to one-timer parties of ghetto crowds whose promoters kept the door money and he the bar money, simply to pay the mortgage and survive. Exactly - same ole process.

I don't have enough of a budget to revamp the whole place. I have one month to start the trend. I am implementing a hot, well trained staff that I will lead. I have a new resident DJ that has enough range to give each crowd what they want. I am prepared to create new parties and events so that people will keep coming to a fresh, fun atmosphere.

My obstacles are:

- Unknown venue in an optimal location
- Very limited startup budget (owner just doesn't have the cash, although is ready to reinvest once the cash wheel starts to turn bit)
- Lack of an in-house street team
- History of bad rep due to previously mentioned one-time parties (with their pics plastered throughout Google searches)

I am going to build a plan, calendar that stretches out as far as I can. I have a lock down on the liquor and am the type to monitor the bar with security cams and my own supervision. I just need assistant in that first nudge - the first step. There will be a new web site, there will be a new facebook page and there will be no drink specials (but rather, specialty drinks).

My competition is wealthy and fierce, with brand new clubs but located in bad neighborhoods. I understand my potential to attract a new crowd (the right one). So the question is: how do I build that non-promoter promotional foundation that will bring the women you mention. What should I expect, timeline wise? Thanks, Steve

MY RESPONSE:

STEVE, FIRST YOU HAVE A VENUE THAT IS TOTALLY A WALL FLOWER, IT'S IN AN "OPTIMAL LOCATION" BUT NOBODY EVEN IS AWARE OF IT'S EXISTENCE. YET YOU ARE PROCEEDING AS IF YOUR ACTIONS ARE IDEAL , WHEN YOU HAVE NO CROWD COMPOSURE AT ALL. YOUR OWNER DOESN'T HAVE THE CASH, SO YOU ARE UNDERTAKING THIS MAJOR CHALLENGE, WITH A VERY LIMITED START UP BUDGET, WHEN YOU REALLY REQUIRE JUST THE OPPOSITE.TIME LINE WISE, YOU SHOULD EXPECT VERY LITTLE IN RESULTS, BECAUSE WHILE YOU MAY HAVE YOUR OPERATIONAL FORMAT IN PLACE, THE REPUTATION, THE IMAGE, THE NEGATIVE BUZZ ON THIS CLUB IS SO OVERWHELMING, THAT INSTEAD OF WHAT YOUR DOING, YOU SHOULD BE REBUILDING YOUR CONNECTION TO YOUR COMMUNITY. WHAT DO YOU UNDERSTAND ABOUT YOUR POTENTIAL TO ATTRACT A NEW CROWD? NONE OF WHAT YOU HAVE DESCRIBED IS GOING TO LURE NEW FACES INTO THIS PLACE.

THE QUESTION IS, WITH VERY LITTLE FUNDING, A AWFUL REPUTATION, WHY WOULD YOU EVEN GO INTO THIS WITH BOTH HANDS TIED BEHIND YOUR BACK? IF THE OWNER DOES NOT HAVE THE FUNDING NEEDED, HOW CAN YOU OFFER PREMIER PROMOTIONS, THEMES, EVENTS, CONCEPTS, CELEBRATIONS, GATHERINGS, HAPPENINGS, UNIQUE ENTERTAINMENT, CONTESTS, THAT WILL CATCH THE NIGHT LIFE BY STORM IN YOUR AREA, AND ACTUALLY BRING BACK AND BRING OUT THE QUALITY PATRONS YOU SEEK? WHY ARE YOU BANGING YOUR HEAD AGAINST THIS WALL?

"BRAND NEW CLUBS ARE OPENING IN BAD NEIGHBORHOODS"? THAT TOTALLY DEFIES COMMON SENSE AND LOGIC FOR BUSINESS PEOPLE INVESTING VERY LARGE SUMS OF MONEY.

STEVE, WHILE I WISH YOU MUCH SUCCESS, I DO NOT SEE A POSITIVE RESULT FROM ALL YOUR EFFORTS, BECAUSE THEY ARE AT THIS PARTICULAR TIME MISGUIDED. YOUR NOT ADDRESSING THE PAST, YOUR ONLY FOCUSING ON WHAT YOU ARE OFFERING, THE FIRST PRIORITY IS TO REACH OUT TO THE RIGHT DEMOGRAPHICS, AND YOUR OWNER IS NOT SUPPORTING YOU IN ANY WAY SHAPE OR FORM.

THIS CAN BE A $100,000 TEEN NIGHT SUMMER, IF, IF, YOU FOLLOW MY SPECIFIC, AND CONSISTENT GAME PLAN REGARDING HOSTING A TEEN NIGHT ONCE A WEEK, ALL SUMMER LONG. OTHERWISE, IT WILL BE YOUR WORSE NIGHTMARE. WHY WOULD YOU NOT HOST "TEEN NIGHTS" SURE THEY ARE DANGEROUS, CHALLENGING, A HEADACHE, HEARTACHE, AND STOMACH ACHE, WHEN YOU JUST THROW YOUR DOORS OPEN AND OPEN UP THE WILD WEST TO THESE TEENS.

BUT, BUT, BUT, WHEN YOU FOLLOW MY AIR TIGHT PROCESS, NO NONSENSE, NO DANGER, NO CHALLENGE, BUT RATHER A GREAT CROWD OF TEENS, WITH A ZERO TOLERANCE FOR ANY KIND OF MISBEHAVIOR, YOU CONTROL THE NIGHT, YOU RULE THE TEENS, AND YOU PROFIT BY CHARGING NO LESS THAN $20 A TEEN TO ENTER AND STAY IN.

OF COURSE I HAVE A RIGID STEP BY STEP PLAN, CONSIDER IT THE "PARIS ISLAND MAKE IT OR BREAK IT" STRATEGY. PARIS ISLAND BEING THE MARINE TRAINING BASE, BEFORE YOU CAN EVEN SAY "SEMPER FI", YOU HAVE TO PASS THE RIGORS OF PARIS ISLAND.

BEFORE YOU CAN EVEN HOST A TEEN NIGHT, YOU HAVE TO KNOW ALL THERE IS TO HOLDING SUCH A NIGHT. BUT REMEMBER THIS, IT'S EASY MONEY, WHEN YOU DO IT THE RICHIE WAY.

I HAVE HOSTED HUNDREDS OF TEEN NIGHTS, WITH NO VIOLENCE, NO INCIDENTS, BECAUSE LIKE THE LATE GREAT CONCERT PROMOTER BILL GRAHAM, WHO I STUDIED AND WATCHED, I DON'T TAKE ANY GARBAGE FROM ANY TEEN, AND I DON'T ALLOW THOSE TEENS IN TO BEGIN WITH.

CALL IT TEEN PROFILING, THE WAY YOU ENFORCE IT, IS THE WAY I HAVE DEVELOPED, SO THAT YOU ARE NOT DISCRIMINATING AGAINST ANYONE FOR RACE, RELIGION, YOU ARE SIMPLY RESERVING YOUR RIGHT TO ENFORCE YOUR RULES AS SET OUT BEFORE THEY EVEN WALK TO THE DOORS.

YOU MAY OF HELD TEEN NIGHTS IN THE PAST THAT TURNED INTO DISASTERS, THAT'S SIMPLY BECAUSE YOU DIDN'T FOLLOW MY "STAY THE COURSE NEVER VENTURE FROM IT" FORMAT.

EMAIL RichUnger@promotingnightclubs.com

TEEN NIGHTS SHOULD BE A GOLD MINE, NOT A BUST !

RESTAURANT OFFERS 17 PIECE JAZZ BAND EVERY SUNDAY

I have also been steadfast that if you are going to offer live entertainment, regardless of what night it is, you cannot , should not, place the burden of the cost of the live entertainment on the bar and or food sales.

Yet, here is an Owner featuring a 17 Piece Jazz Band, and his cover charge is just $5. The Room holds maybe 200, and that is packed wall to wall.

So with a potential door take of just $1000 how does that equate to 17 musicians?

That works out to each musician being paid $58.82 defies respect to the musicians, ignores profit from their performance, overlooks the advertising that was extensive, what is this Owner thinking?

For the record, Jazz Aficionados , do not drink. They are totally into the music. Oh sure they will order a drink, maybe even two, but as far as a Jazz fan vs a high energy dance band fanatic , there is no comparison.

High energy dance band fanatics, drink, spend, drink, spend and of course dance, then drink, spend, dance, and drink spend dance. So, you have never had a cover charge before, no place around yours charges a cover, your concerned that the total reaction will be negative? Ok, fine, but I have the designed the process by which implementation of a Cover Charge is met with the least resistance, and when you follow my step by step roll out of charging a cover, you have a 99% acceptance of it by almost everyone. You cannot afford to place the burden of your entertainment on your food and beverage sales.

Of course you cannot charge a cover charge for the same local bands that have no common sense or loyalty to play on certain venues with distance between each venue they play and also a certain length of time between appearances. If the local band plays everywhere, all the time, what sense does it make to book them? I know of a good Reggae Band that has a long history in a particular Community, so much so, that every time a new bar, a new restaurant, a new bar and grill, a new sports bar opens, they book this band. The problem is the band does not learn new material, does not enhance their performance, so it's the same old sets of music in the same order with almost never any new material, any new performance energy, they just go through the motions. The end result, the place is not packed, their anticipated Grand Opening is mediocre at best. They do not draw the crowd, the Owner or Owners are bummed out, because they simply went through the motions of what they were told by everyone, who know nothing about Launching a new place. The band played as usual, zzzzzzz putting feet to sleep, and did their "Bob Marley" Set, their " I Shot The Sheriff " number, their updated version of Jimmy Cliff Greats, and after 3 - 40 minute sets, with 15 minute breaks, ended the gig, broke down their equipment, got paid and left. Nothing was gained by their performance and plenty was lost.

Don't make the same mistake, email RichUnger@promotingnightclubs.com For 40 years, I have eaten, slept, and breathed this industry, what you try hard to create, I have already done. I talk to so many Owners, General Managers who think they know it all, but in reality, they know very little. This is not a learn as you go industry. We could pay off the National Debt with the money lost by people who go into the Food and Beverage Industry only to lose it all.

INDEPENDENT OWNERS HAVE SUCH AN ADVANTAGE OVER CHAIN BAR AND GRILLS, OVER CHAIN SPORTS BARS, OVER CHAIN LOUNGES, OVER ANY STRAIGHT LIQUOR OR FOOD & BEVERAGE CHAIN.

THE main reason that Single Location Owners have significant leverage over chain operators is flexibility.

The Corporate Structure of "SUITS" is slow, cautious, time taking, lots of memos, paper pushing, and very few if any aggressive decisions regarding Marketing, Promotions, Format, Menu, Concept, Service, Staffing, Presentation.

But an Independent Owner can email RichUnger@promotingnightclubs.com and put forth what they think is needed in their bar, sports bar, club, lounge, beach bar, tiki bar, restaurant, eatery with night life.

The Difference is an Owner over a Corporate Entity has the POWER to PROMOTE, PUSH, PACK their establishment with major changes OVERNIGHT. I looked at "Undercover Boss" when it featured "Hooters", their Top Execs sat at a Conference Table, and were like "BOTS", they had no energy, no excitement, no enthusiasm for their jobs.

Even more disconcerting was there were over ten to twelve Executives in Charge of various "Hooters" departments, and only 1, just 1 was a female. It was all a bunch of WASPS. I could not believe that here is a food and beverage chain, all over the US and the World, that capitalizes on it's exploitation of women as their symbol of Image, yet, most store managers are men, and some are Pigs, again, only 1 woman was on the board. The President of "Hooters" seems like a nice enough guy, totally out of the loop of his employees, his stores, the image of his stores. So supposedly, a week or less visit to three different Texas "Hooters" gave him a wake up call and a reality check as to what many people view "HOOTERS" as. What the employees both in the back of the house and the front of the house deal with, and how the overall operation is run day to day, night to night. I had a friend, a "Hooters Female Employee" she was featured on their National Billboards, they paid her next to nothing, my problem with "Hooters" is they do not appreciate, respect, or pay their females on the front line enough compensation for all of their personal appearances, for being on the "Hooters" Calendar, The Corporate Mentality @ "Hooters" is "You should be grateful we are giving you this exposure". WRONG. These young ladies work hard, many have kids to support, a lot are single Moms, some are going to College, in fact more than some ! After watching this episode of "Undercover Boss", the "Hooters" ways have not changed dramatically.

When you see a Manager making female employees eat beans out of a paper plate with their faces shoved down the plate, not allowed to use their hands, and this was done to see who could go home early, this Manager did not need to be taken back to "Hooters Corporate Headquarters" to simply have a 30 second one on one with the CEO, he should of been fired on the spot. This same Manager made his female employees line up for appearance inspection. It was disgusting to watch this Manager, the CEO just stood there, He should of gotten out of his disguise and fired this Manager. Since when is Reality TV more important than stopping such sexual harassment and humiliation. By The Way The CEO did nothing, not a thing to compensate or make up to these girls for the way they were all treated, the Manager of course apologized and quit.

WOME ARE THE KEY TO THE BAR, LOUNGE, SPORTS BAR, NIGHTCLUB, BEACH CLUB, TIKI BAR, RESTAURANT WITH NIGHT LIFE INDUSTRY, YOU SHOULD TREAT YOUR FEMALE EMPLOYEES LIKE GOLD. OF COURSE YOU DO NOT TOLERATE DRUGS, DRINKING ON THE JOB, BEING CONSTANTLY LATE, CURSING, USING THEIR CELL PHONES DURING WORK, SMOKING WHILE HAVING TABLES WITH CUSTOMERS, STEALING OR ANY OTHER IMPROPER BEHAVIOR, BUT TO THE MAJORITY OF WOMEN WHO WORK IN THIS INDUSTRY, THEY DESERVE BETTER.

FEMALE EMPLOYEES & FEMALE CUSTOMERS ARE THE MOST IMPORTANT ELEMENT OF STAFFING IN ANY FOOD ONLY, BEVERAGE ONLY OR FOOD & BEVERAGE ESTABLISHMENT. EMAIL RichUnger@promotingnightclubs.com Keep Men Employees to a MINIMUM and WOMEN STAFF TO A MAXIMUM.

This Food/Beverage/DJ/BAND/BAR/DANCE FLOOR/FUN/WOW FACTORS/FAB/STAFFING/ATMOSPHERE/IMAGE/ IS DAUNTING EVEN FOR THE BEST OPERATORS.

SOME OVERSPEND, MOST UNDERSPEND, THEN WONDER WHY THEIR BUSINESS IS SO SLOW. THIS YEAR MORE FOOD ONLY, LIQUOR ONLY, FOOD & BEVERAGE BOTH ESTABLISHMENTS WILL CLOSE, THAN ANY YEAR IN THE PAST 10 YEARS. DON'T BE ONE OF THEM, THE MOMENT, THE VERY MOMENT YOU SENSE A SLOW DOWN, YOU HEAR OF A NEW ESTABLISHMENT PLANNING ON OPENING, EMAIL RichUnger@promotingnightclubs.com STEAL THEIR THUNDER, PROTECT YOUR TURF, AND STAY ON TOP.