RESTAURANTS BECOME NIGHTCLUBS!

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RESTAURANTS BECOME NIGHTCLUBS!

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RESTAURANTS BECOME NIGHTCLUBS!
 
  The Back Of The House" is the most costly & challenging operating factor in any restaurant.
Food, Kitchen Equipment, Chef, Staffing, Quality, Consistency, Presentation, Service, it is
a juggling act to keep all those in the air without one hitting the ground, "THUD"!
 But, beyond the doom and gloom of the pressures, the challenges, the hassles, the heartaches, the headaches, there is "The Front Of The House".
I have heard over and over, "but I will lose my dining customers if I add Night Life".
WRONG, WRONG, SO WRONG.
First and foremost, your Night Life does not even begin, until your food service ends.
I have guided five star dining "Spectacular Upscale" restaurants and transformed them
into that same level of Excellence, but in "Night Life".
First and foremost you never ever cater to or even consider the following:
Hip Hop Music
Club Promoters
Radio Spots
Cheap Drinks
Free Cover Charge
Ladies Drink Free
These Six Elements will destroy your Transformation, before it even begins. You will wish you never entered into this "Front Of The House" endeavor. Hip Hop Music is not a genre of music that caters to the demographics of a very high ratio of Women to trendy, stylish, spending Men.
Club Promoters are not acting in your best financial interests, but rather their own, and they do not attempt to even hide this fact.
Radio is dead, simply look at this generation and their "Hand Held Devices", look at the growing market share of XM SIRUS Radio, look at the radio spot typical length, which in it's heyday was sixty seconds long, now because of such a loss of listeners, is now thirty seconds long.
Try to remember the content stated in a restaurant radio spot. You can hardly do so, because Owners feel they need to cram every single word possible into 30 seconds, failing to realize whomever is listening can't even comprehend the marketing message.
Why would you give away cheap drinks, when liquor companies are spending hundreds of millions of marketing dollars on "MAD MAN ADVERTISING" to entice people to drink Top Shelf and Call Brands?
Why would you place the burden of your Night Life on your bar, rather than establish a door charge, because  you state "nobody else in your area charges a cover". So what? They don't know the process by which you implement a cover charge. You don't simply put somebody at the door and demand money. There is a solid, step by step proven strategy, that you take. 99% of the time it is successful and out of nowhere you have a new stream of income.
Why would you invite ladies to drink free, when they are making more money than ever before, when they are more independent than ever in our society , and when they will pick and be very
choosy about what male patron they want to socialize and interact with, rather than have the lady drinking for free, creating soaring  liquor costs for you, when there is not a lady out there, who does not know how to have a male patron "BUY" her a drink, or two or three?
 The entire purpose of a restaurant taking the Night Life into it's overall operation is to double, triple your net profit.
That bottle of liquor is liquid gold.
It doesn't matter how big your actual bar is.
It doesn't matter if you even have a dance floor.
It doesn't matter if your entire dining room becomes a Night Life Mecca.
You are taking Four Prime Nights every week and bringing in an entirely fresh new crowd of faces, movers, shakers, young professionals, older financially strong, Night Lifers.
When done systematically there are very few if any downside.
This Night Life has no impact, no drawbacks on your fine dining, casual dining, regular dining customers. NONE.
Too many Owners, Way Too Many Owners, hesitate, procrastinate, and demonstrate a complete lack of understanding Night Life, they fear it, they run from it, they do not connect the simple premise, that your already an established dining venue, there is no logical reason not to expand your overall hospitality, by making serious cash without all the costs.
  
 
 "GASTRODANCEPUBS", ARE THE EATING,DANCING DRINKING WAVE OF NEW PLACES TO DISCOVER
The "GastroDancePub" formula�showcasing uncommon beer adult beverages, adding night life energy, with an exciting dance floor presentation, supported by menus that blow typical bar food out of the water�is in my opinion a victorious trifecta , for operators and customers. Opening these concepts across the country are a way of breaking away from the usual pub pack, distancing from the fine dining market, and reaching a much broader audience. Customers like the all these elements that keep them drinking, dancing, dining with a far above typical broad beverage choice, exciting dance floor energy, more sophisticated food.The latest additions to the gastropub scene is my "Concept" "THE GASTRODANCEPUB", which are putting distinctive spins on many classic elements, often bringing new/old tastes to their markets. Adding fantastic foods Fried Pickles with Duck Wings, Roasted Pork T-Bone, It's all about standing out, not standing among the Usual Pub Suspects. My target bar vs food results are 70% beverage and 30% dish service. The money is not in the "BOH", the high expenses are. That in no way endorses cutting back in any way from the Best you can serve by the Best who can prepare it. It does mean putting a new focus on the night life. It means not just serving food and beverage, then having patrons leave  to enjoy the rest of their night out. You embrace what your locals and visitors most want, after their dish is done. Enjoying a stylish, trendy, "FUN FILLED", "WOW FACTORED" night of dancing and promotions. This entire format does not require the added expense of a so called club promoter, non listened to radio spots, giving away cheap beer or discounted drinks. This is all about placing the entire focus on "The Night Life Adventure" without the hassles of hip hop, the headaches of a nightclub, the heartaches as the club "W.I.P. in NYC just went through after the violent confrontation with "DRAKE" and "BROWN" the club was shut down and may reopen with strict stipulations. Why call attention to your "GRASTODANCEPUB" by allowing the wrong crowd in? This is not about race, religion, this is all about Civility, Respect, Character, Dress Code. Attract quality, spending, patrons with a ratio of 70% women and 30% men. Yes the drinks must be newly created and alluring, the food has to have that "originality" and "uniqueness". The pricing has to be consistent. Sports are paramount to this format, so of course you feature plenty of flat screens, with their price dropping below $300 for a 32 inch screen, you should based on you square footage, feature no less than ten to 40 screens of all sizes. Ultimately, this year, the NFL and College Football Games will play a bigger part of your business than any year before. You must show as many games as the packages offered in your area allow. But don't just show the game. I suggested to a Buffalo Bill Fan Bar that they enhance their basic broadcast, which tripled their game time revenue and doubled their after game cash flow. The problem is, far too many Sports Bars are so focused on Sports they can't see the enormous streams of revenue they are overlooking and ignoring.

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 THE NEXT NEW TREND IN FOOD, BEVERAGE & FORMATS ARE, "BREASTAURANTS" AS I SAID YEARS AGO, FINALLY THEY ARE OPENING EVERYWHERE UNDER ALL UPGRADED FOOD/BEVERAGE FORMATS &  NEW NAMES!

There was a time, when "Hooters" was Hot ! Not just their spicy chicken wings, but their entire business plan. That time is no longer. If you have ever thought of creating a new, updated version of what use to be a "HOT" format, now is the time to launch. With the right Concept, you can be another 'TILTED KILT" but totally unique to their current operation. The dynamics, demographics and generational demands have changed since the "Originals" have opened. So now with the latest, greatest, in technique, style, trends, the "Foodies" will flock to you. Open in a Hotel, open in a Resort, open in a Huge Complex, but OPEN!!!!  The time is now to rise above the old and create the brand new, for this Generation. They want their own trademark concept, not the orange, wood, grease of their Father and GrandFather's generation. Create a new technology influenced, culture of today dominated atmosphere, menus, both food/drink, THAT cater to this generation.  The overall  interior should  WOW  to the point of eye popping, mouth dropping.Your venue, your concept should stand above the past, and far more sophisticated than the present operators. Want me to TWEAK it, email RichUnger@promotingnightclubs.com

     

 

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The results are in. And the cold hard facts are Fast Food will make major inroads into the traditional restaurant business.�

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Hi Rich, I am Norman, I  Need to create summer events. Located on the very busy street, we can incorporate great outdoor space at my center, which is a  full outdoor Mini golf course, bar, 20,000 sq ft garden, etc. We .are not located near any residential area at all. 
MY MAJOR PROBLEMS: Lack of young customer base, no event history at the location.
MY COMMENTS: Is there anyway I can accomplish in enough time to cash in on August and September?
Thanks, Norman
 
 
 MY RESPONSE:
                               NORMAN, I WISH YOU WOULD HAVE CONTACTED ME IN JUNE, JULY @ THE LATEST. YOU HAVE 20,000 SQUARE FEET TO FILL IN THIS SPECTACULAR GARDEN. BUT YOU HAVE NO STRATEGIES TO IMPLEMENT?
YOU HAVE MANY CHALLENGES YOU FACE:
1. YOUR NOT KNOWN @ ALL FOR HOSTING "FUN", "WOWSER" OR "FAB", BECAUSE YOU NEVER HAVE.
2. YOUR NOT A "THIS GENERATION DESTINATION" AND HAVE NEVER BEEN THOUGHT OF IN THAT PERCEPTION OR IMAGE.
3. YOU HAVE NO NAME BRAND BANDS BOOKED, MOST ALREADY ARE COMMITTED TO GIGS FOR THE ENTIRE SUMMER.
4. YOU DO NOT HAVE THE BELLS AND WHISTLES IN PLACE ALREADY TO LAUNCH A NEW LATE AFTERNOON TO LATE INTO THE NIGHT FORMAT.
 ________________________________________________________________________________/
 
  
Hi Rich, My current Promotion is, Win a Lobster dinner for two
 My MAJOR PROBLEMS are, Not attracting enough people for promotions.
 My COMMENTS, 18 years in business, age of patrons grew with age of bar.  Not getting younger people in.  Past several years area has become oversaturated with franchise chains - each taking a chunk of my business.  Business has died off in the past 4 months unlike I have ever seen - no single reason I can attribute this to.  Ready to reinvest, renovate, freshen up.  Our patio was 7 years old, run down, we just totally redid it, looks like it should be out of better homes and gardens...and patio had died off completely.  Food is exceptional, 3 great chefs in the back.  Place is tired and run down.  Good core of regulars keeping the place afloat, now they are dwindling, don't know where they are going.  Changing alot of staff to younger and much better looking girls.  Heck, I could write a book as to all I've tried to do.  Then again, book probably would only sell as a "what not to do" book...looking for help and resources. Jason

 
MY RESPONSE:
                        Jason, Giving away a "Lobster Dinner" is going to do what to increase nightly business? You have been in business 18 years, your not getting in a young demographic because your not appealing to them. Your not even targeting them. Franchise Chains are not "taking a chunk of your business", your giving them chunks of your business. You just revamped your Patio,  you should of had a MAJOR LAUNCH to REOPEN IT! But you didn't. it may look like a " Better Homes & Gardens Magazine feature," but nobody is coming in, to even see it, let alone patronize it.
Your Food is "Exceptional"? Really? Maybe you don't need 3 "great Chefs in the back of the house"? The Place is "Tired and Run Down". You have a good core of regulars, keeping the place afloat, "now they are dwindling, don't know where they are going?" " Changing a lot of staff to younger and much better looking female staff"" You could write a book as to all you have tried. Then again, book probably would only sell as a what not to do book", your looking for help and resources" Jason, you are all over with your emotions, frustration, confusion and pressures.
You need to take a deep breathe and evaluate, escalate and do not hesitate in taking back your business. But you have so many areas that need addressing, it has to be done in a methodical way, so that nothing is missed, and all the elements are tweaked to high performance, food wise, beverage wise, entertainment wise, atmosphere wise, staff wise, menu wise. Jason, I would advise you to contact me ASAP and have a lot of legal pads.
 __________________________________________/
 
  Rich, short and not so sweet, here is our format and present scene:
 DJ, Ladies nights, Karaoke
 Our Nightmare, I mean the worse situation, The DJ is bringing Ghetto crowd and lots of violence on Thursday, Friday & Saturday
We want to make this a fun sports bar with promotions, activities and get rid of DJ's and dancing.
Michelle

 
 
 MY RESPONSE: FIRST, DISCHARGE THE DJ IN A NEW, AS FRIENDLY ENDING TO YOUR RELATIONSHIP AS POSSIBLE. DO NOT SLAM THE DOOR SHUT, JUST CLOSE IT. NEXT NO MORE VIOLENCE. TO TRANSFORM FROM WHAT YOU ARE TO A "FUN SPORTS BAR". NEW NAME, NEW FORMAT, NEW STAFF, NEW LOOK, NEW EVERY ASPECT OF YOUR FORMER NIGHTMARE NOW A DREAM COME TRUE.
HOW MANY TV SCREENS DO YOU HAVE?
DO YOU FEATURE "NFL TICKET" TO SHOW EVERY GAME?
DID YOU REACH OUT TO ALL THE LOCAL NFL FAN GROUPS?
WHAT IS YOUR WEB STRATEGY CONSIST OF?
WHAT ARE YOUR SERVERS GOING TO WEAR?
WHAT IS YOUR DRINK/CRAFT BEER MENU GOING TO CONSIST OF?
HOW MANY SCREENS DO YOU HAVE, HOW LARGE ARE THEY?
WHERE ARE YOUR SCREENS POSITIONED?
DO YOU HAVE AN OUTSIDE SMOKING AREA?
WHAT IS YOUR FOOD MENU GOING TO FEATURE?
CANCEL YOUR KARAOKE, YOUR LADIES NIGHTS , THOSE ARE DESPERATE, WAY PAST THEIR PRIME, TOTALLY OUT OF LINE "BAR BASIC BEGGING" ELEMENTS. START FRESH, DON'T LOOK BACK, DON'T THINK ABOUT THE PAST, IT'S ALL ABOUT TOMORROW. 
NEW FROM FRONT TO BACK.
FOR HOW TO START TO THE FINE TUNING, EMAIL RichUnger@promotingnightclubs.com
 
   
Hi there, my name is Sue.

My parents and i own an under 21 dance club in _____________called__________
 We've been open almost a year now and pretty
much all of our nights except for maybe 3 or 4 have been terribly slow.
Like, we're lucky if we get 15 kids in there. The capacity is 500. I am
the house dj.Is there any way you could help us out? We're
trying everything possible and we're very different but cool. The
nearest under 21 club near us is maybe 30-45 minutes away, and they're
doing bikini contests and apparently a lot of inappropriate things happen
in the v.i.p lounge and all around, and we're not like that. Although
they have the slight advantage because they're near _________ there's
no excuse for anyone around here not to come to our club. 
Thank you, 
Sue
 
 
 
MY RESPONSE: APPARENTLY THERE ARE PLENTY OF REASONS WHY UNDER 21 PATRONS ARE NOT FREQUENTING YOUR CLUB. YOUR CLUB THAT YOU DJ @ HAS BEEN ALMOST A YEAR NOW AND UNFORTUNATELY MOST OF YOUR NIGHTS ARE "TERRIBLY SLOW". YOUR CAPACITY IS 500. YOUR IN THE MIDDLE OF SUMMER, YOU SHOULD BE PACKED EVERY NIGHT OF THE WEEK, BUT SUNDAY. YOU CLOSE SUNDAY TO TAKE A BREAK, BECAUSE YOU HAVE BEEN SO BUSY FOR THE PAST SIX DAYS. YOUR NOT TRYING ANYTHING THAT IS HITTING THE BULLSEYE. SUE, I REGRET IT'S TIME TO CLOSE THIS CLUB DOWN, YOU AND YOUR PARENTS HAVE LOST ENOUGH MONEY, DEDICATED ALL YOUR TIME, AND YOU NEVER EVER LISTENED TO "EXPERTS", YOU CHOSE TO DO IT YOUR WAY, AND SADLY, IT NEVER WORKED. THIS IS NOT AN EASY BUSINESS, IT IS NOT FOR EVERYONE, OPENING AN UNDER 21 CLUB REQUIRES A SUPERIOR UNDERSTANDING OF THAT MARKET. IT IS FAR MORE CHALLENGING THAN THE LEGAL AGE CLUB BUSINESS, BECAUSE THE EMOTIONS, THE TRENDS, THE PEER PRESSURE, THE COMPREHENSION UNDERSTANDING OF RUNNING AN UNDER 21 VENUE, IS NOT A LEARN AS YOU GO CLUB. YOU HAD NO GAME PLAN, NONE TO FOLLOW, YOU HAD NO SET OF STRATEGIES TO IMPLEMENT, ZERO, YOU HAD NO MARKETING PATH, ZILCH, I WISH YOU AND YOUR PARENTS HAD CONTACTED ME BEFORE YOU OPENED, NOT AFTER YOU FAILED.
 
 
 
 SERVE THIS @ YOUR BAR:
 
www.shotpakinc.com Imagine a shot that you serve already prepared, already mixed, already set to drink? Create "BAR FUN".  Put your "SHOTPAK THRILL GIRL" in a "SHOTPAK" Tshirt, cut off the collar, cut off the sleeves, tie it in a knot from the back, put her in Black Short Shorts and let her out on the floor with a tray of "SHOTPAKS".
The Current Shots are soon to be enhanced with these new smooth Cocktails: COSMOPOLITAN
MANGOTINI
MANHATTAN
ACAI POMEGRANETE HEMPTINI
COCOTINI
STRAWBEERY DAIQUIRI
Now that's what I'm takin about, "BAR FUN", not just a shot, no more outdated, out of style, out of taste, from now on www.shotpakinc.com there is no other drink, no other unique technique to serve shots than already set to drink, in a cool, smooth, pouch, chilled just right. Ever notice when you walk into a bar and sit down, it's always the same set up, the same brands, the same shot glasses.
Bars need to come in 2012 with a New Level of Shot Service.
Rise about the boring bars, Soar over the snoring bars, www.shotpakinc.com Nobody pays me to endorse a product or service. I am all for innovative,  edgy,
ahead of the rest, innovative best.
Let your Customers decide. Let your Customers try www.shotpakinc.com
There is nothing else like it on the market.
___________________________________/
 
 
Hi Rich! I have a lot of experience in nightclub promotions and marketing. I also have a lot of experience in the food service industry.
A new BRAND NAME country bar and restaurant recently opened and they are dying!!!!!
After 3 weeks and being right down the street from the 4th of July Celebration, they were only busy a few nights.
The restaurant aspect is horrible and people are talking.

 
I would like to propose a marketing position for myself as they do not currently have a marketing director and they need one badly!!!!!!

 
I know that they are already financially in trouble. Any help or suggestions you can provide would be sooooo greatly appreciated!!!!

 
The  local economy in _____________________ is pretty well to do. The shopping center it is located in is beautiful and 99% empty.

 
My idea is to work with the shopping center to tie in with marketing costs.

 
The bar provides live bands every night of the week... $$$$

 
They have cute waitresses.. Girls dancing on the bar while people are waiting for their food to arrive.

 
My idea is to cut the bands to only Thur through Sat unless it's a holiday weekend... bring in a good dj and have some other weekly promotions... They haven't tried Happy hour yet.

 
Their bar prices and menu prices are too high for the customers. These people are used to paying $7.00 for  a glass of wine vs. $10.00
$5.00 for  a beer vs. $8.00 for a  mason jar... can I go on?
 

 Help Please, Linda 

 
  MY RESPONSE:
Linda,  I wish you the best of luck, but what your asking me to provide you with, not going to get you this position.

The brand new NAME BRAND COUNTRY BAR/RESTAURANT is not drawing boot scootin ppl in at all.

Consider the situation before you even offer to create such a proposal for this establishment.

A. They opened three weeks ago and are dying already.

B. The food is becoming fast and furiously known as not good

C. Their pricing is all wrong

D. They are in a shopping center that is 99% empty so where is the shopping center ownership going to come up with any funding and why would they?

E. They may need a Marketing/Promotions Manager, but they can ill afford to pay you.

F. Whatever Concepts of "FUN", "WOW FACTORS" and "FAB" I gave you to present to them, just seeing the way they operate from your email, they would take your concepts, which were mine, and use them without ever hiring you.

G. Girls dancing on the bar is over with, Coyote Ugly in Fort Lauderdale of all places went bk and closed down. That format element is dead in the wood.

H. Why even bother they will not last through the Summer or the end of the year.

I. They are spending way too much on live entertainment and NOBODY cares.

J. They have not even launched their HAPPIEST HOURS yet.

Linda, keep pounding away with your aspirations and thinking,  But forgetabout this place. It has no potential, no common sense in ownership and no financial strength to REVAMP, REFORMAT, REDIRECT.

Kindest Regards,

Rich Unger  

 

LINDA'S RESPONSE:

Thank you for your reply. My fiance works there doing security so I have a little interest in keeping it open and yet everything you mentioned in your email is absolutely correct.

 
It's very sad thing I see over and over. Someone thinks they can open a bar or restaurant because they like to drink or they like to cook. they have no idea how to market. Hilarious and sad at the same time.
Thanks Again Rich,
Linda
 
 
 
 
ATER ALL MY ARTICLES ON HOW I FEEL, SOME STILL DON'T GET IT.
NOW AGAIN,  MY STRONG VIEWS ON HIP HOP FORMATS @ CLUBS, I STILL GET THIS:
 
   Hi I'm a new club manager not by choice. But however I now need  to bring in
 the bucks. Any advice is greatly appreciated!!! Targeting hip-hop/rap crowd
Daniel
 
MY RESPONSE: DANIEL, FIRST, IF YOU DON'T WANT TO MANAGE A CLUB THAT DEMANDS YOU OPERATE UNDER THIS SPECIFIC FORMAT, WALK AWAY NOW! NOBODY IS FORCING YOU TO UNDERTAKE THIS TOTALLY DAUNTING CHALLENGE.
"YOU NOW NEED TO BRING IN THE BUCKS", BUT YET THE DEMOGRAPHICS THAT YOU ARE CHARGED WITH ATTRACTING ARE NOT KNOWN REGARDLESS OF RACE, RELIGION, OR ATTITUDE, FOR SPENDING, FOR TIPPING.
I CAN'T TELL YOU HOW TO REACH OUT TO THIS CROWD, BECAUSE 99% OF THE OWNERS OF CLUBS THAT CATER TO THIS GENRE OF MUSIC WANT OUT OF IT AND DO NOT WANT TO GO THROUGH THE VIOLENCE, THE ANGER, THE FOUL LANGUAGE, THE LACK OF REGARD FOR WOMEN, BOTH PATRONS AND STAFF, THE VIOLENCE, THE CONSTANT POLICE PRESENCE.
I WISH YOU MUCH SUCCESS, BUT I URGE YOU TO DO WHAT IS IN YOUR BEST INTEREST.
TO BECOME A CLUB MANAGER IT APPEARS IN A SITUATION THAT YOU ARE NOT COMFORTABLE WITH, MEANS YOU ARE DOING SOMETHING YOU DO NOT WANT TO DO. THERE IS UNDUE PRESSURE ON YOU, "BRING IN THE BUCKS". LET WHOMEVER GAVE YOU THAT SHOUTOUT TO DO IT THEMSELVES. 
 
 
GAME ON, DON'T JUST LET YOUR COMPETITION TAKE YOUR NIGHTS & YOUR GUESTS AWAY!
 NOW, right now, you can either lay over and lose your bar, lose your lounge, lose your sports bar, lose your nightclub,lose your restaurant that has a bar, but that is slowly losing business and quickly seeing nights go from packed to lacked.
Why would you let any competing place beat you @ your own great service, excellent, food, superb atmosphere, top quality night life, premier bar & wait staff?
Get your "GAME MENTALITY" on, and let's get back in the "GAME".
Never give up, Never throw in the towel, Never quit, Never waste a pity party, depression, or mental breakdown on what you can TURN AROUND.
Your problem is not your competition, it's your lack of being on the OFFENSE, instead of the DEFENSE.   
_________________________

              VIVA LAS VEGAS,VIA  www.lavishvegas.com
  When you plan on going to Vegas, You don't want to wait in lines to get into the hottest clubs in America.
 
 Go to www.lavishvegas.com let the Vegas Night Life Experts, make you feel like a VIP in Vegas.
 
If you have never been to Vegas, If you have been to Vegas, but could not get into the multi million dollar, eye popping, high energy, non stop beat Clubs, because you didn't know anybody, you didn't know how to schmooze anybody, you didn't know the "GO TO INSIDER", now you do.
 
Forget Travel Agencies, they have no connections, forget outsiders they have no relationships with the Movers and Shakers who run these clubs.
 
Go to www.lavishvegas.com let those in the know, set up your Night Life Vegas Ventures. What happens in Vegas is what you want to be part of.  Nobody pays me a penny for my Richie Recommends".
So avoid the lines, the hassles, the wasted time, you want to PARTY n VEGAS.
 
You don't want to beg, plead, and grovel to get a great table.
It's all about who you know, and www.lavishvegas.com knows everybody................................................................................
 
 
 

   

Copyright � 2012 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.