LADIES NIGHTS

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

LADIES NIGHTS

Home Page

 
LADIES NIGHTS SHOULD NOT BE BAR BEGGING!
 
Women are making more income than ever before, they are very independent, and they are street wise. They don't need to have a bar beg for their business, by giving them free drinks. They can have any male patron they choose to buy them a drink. Ladies want "FUN", Ladies want "WOW FACTORS", Ladies want "FAB". They want to go out with their friends after work, at night, on weekends and experience more than the usual bar format.
Look at the ratio of hot women to men in your bar, lounge, club, restaurant with a bar, if you do not have more Women than Men, you have major problems.
Even smart, savvy Sports Bars are realizing this, catering to Women with fresh new innovative ways from food to Service, from the Bar to the Nite Life.
 Giving away drinks, selling Ladies cheap drinks are not the way anymore. They were in "THE DAY", but not these days.  
 
 New Owners of a two level club, that has a horrible reputation for years and years. The last Owner was so hands off, there was a tragic knifing, that took the life of an underage patron. Over five patrons were stabbed by one arrogant punk.
So these two New Owners take over this club, what do they create as their format:
 
MONDAY: COLLEGE NIGHT, $10 OPEN BAR 10PM TO CLOSING
What a way to even attempt to attract College Students, take a Monday Night, which in the Club business is "Misery Monday", because football is in Season, and nobody, nobody is going to a club to drink for free all night after paying $10. A total unwise, poor marketing decision, "Bar Begging" format.
 
TUESDAY: CLOSED
 
WEDNESDAY: CLOSED , HUGE MISTAKE, THEIR COLLEGE NIGHT SHOULD OF BEEN ON WEDNESDAY NIGHT, BUT NOT WITH OPEN BAR.
 
THURSDAY: COUNTRY MUSIC, ( LIVE OR DJ?) NOT STATED,  LADIES DRINK FREE 9PM- 11PM
ANOTHER  POORLY PLANNED, WRONG GENRE OF MUSIC, GIVING AWAY THE BAR NIGHT.
 
FRIDAY: LADIES NIGHT ( WHAT ON A FRIDAY NIGHT, MEANS YOU ARE NOT DOING ANY BUSINESS)
LADIES DRINK FREE 10PM - CLOSING WHY? IF YOU CAN'T DRAW WOMEN INTO YOUR CLUB ON A FRIDAY NIGHT, YOU HAVE MAJOR CHALLENGES YOUR FACING. ADD TO THIS, HAPPY HOUR FROM 6PM TO 10PM, I MEAN YOU CAN'T PLEAD FOR BUSINESS ANYMORE THAN THIS. 
 
SATURDAY: HIGH ENERGY DANCE PARTY, IMAGINE, NO DRINK SPECIALS, WOW!
 
THIS CLUB FEATURES A DJ, WITH GUEST DJS, BOTTLE SERVICE, WHAT WOMAN IS GOING TO BUY A BOTTLE WITH HER FRIENDS, WHEN SHE CAN DRINK FOR FREE ALMOST EVERY NIGHT THEY ARE OPEN? 
 
I GIVE THIS CLUB TILL THE END OF THE YEAR, IF THAT LONG, BEFORE SADLY THEY FALL FLAT ON THEIR FACE.
YOU DO NOT OPEN A NEW CLUB, THAT HAS BEEN A CLUB FOR OVER 30 YEARS, WITH SEVEN DIFFERENT NAMES AND OWNERS, BY BEGGING LADIES TO PARTY GIVING AWAY YOUR BAR.
 
YOU DON'T GO FROM COUNTRY MUSIC TO HIGH ENERGY DANCE MUSIC ONE NIGHT AFTER THE OTHER.
 
YOU DON'T TAKE A COLOR AD IN A FREE PRINT PUBLICATION, THINKING THIS IS HOW YOU ARE GOING TO DRAW THE QUALITY PARTY PEOPLE IN.
 
THEIR WEB SITE IS LACKING IN EVERY ASPECT FROM ENERGY TO ENTICEMENT, FROM EXCITEMENT TO ENHANCEMENT.
 
WAY TOO MANY MISSTEPS, MISTAKES, AND MURKY MARKETING.
 
FUTURE ADVICE:
                          IF YOUR FROM ANOTHER CITY, OR STATE, AND YOU MOVE TO A NEW CITY AND STATE, YOU DECIDE TO BUY A CLUB WITH A LONG, UGLY, NEGATIVE HISTORY, AT THE VERY LEAST, HAVE A GAME PLAN, A SET OF STRATEGIES, A MARKETING PATH TO IMPLEMENT.
AT LEAST GO TO EVERY CLUB YOUR COMPETING WITH, INTRODUCE YOURSELF, OBSERVE THE CUSTOMER BASE, WHAT THEY DRINK, HOW MUCH THEY DRINK, WHAT THE DJ SPINS, OR THE BAND PLAYS, HOW THE STAFF WORKS, THE QUALITY OF THE CLUB AND IT'S RESTROOMS, THE LIQUORS THEY POUR, THE BEERS THEY SERVE, HOW THEIR DJ INTERACTS, HOW THEIR DOOR STAFF PROVIDES COURTEOUS SERVICE, WHAT TIME PATRONS START ARRIVING, HOW LONG THEY STAY, WHAT THEIR RATIO OF WOMEN TO MEN ARE, WHAT IS THE DRESS CODE, WHERE DO PATRONS PARK, WHERE DO STAFF PARK, WHAT DOES THE FRONT ENTRANCE LOOK LIKE, WHAT MARKETING THEY USE, LOOK AT THE CONDITION OF BOTH THE INTERIOR AND EXTERIOR. THEN EMAIL ME, RichUnger@promotingnightclubs.com      
 
  
OVER HALF THE RESTAURANTS THAT OPEN CLOSE WITHIN THEIR FIRST YEAR, WHY?
Here's the truth, accept it, deny it, but understand it!
 
A. Experience
 
B. Location
 
C. Cuisine
 
D. BOH
 
E. FOH
 
F. Menu Pricing/Food Costs
 
G. Atmosphere
 
H. Operating days, nights, hours
 
I. Management
 
J. Marketing
 
Here's a perfect example:
Rich, I just recently opened up a nightclub in the___________, area on June 17th called the _____________, a little history it was established in 1978 an was successful up into the 2000's where the owner retired and leased out to a place that changed it to the ____________, Then the_______________ until it closed down after around 3 years, it remained empty for 2 years till I leased it, I have been in the bar, nightclub, restaurant, hotel, entertainment business for over 20 years, the place was always ran as a nightclub opening at 7pm, we cleaned the place up, kept the name, took on a partner and now are adding a kitchen, and deck and will open at 11am instead of 4pm like we are now, and run it as a sports bar / restaurant and nightclub, we have a great staff and do all types of entertainment from band, comedians, male and female dancers, DJ, etc.  Just looking for any advice or suggestions, we are in at tourist area with lots of bars and resorts so competing is tough, any help would be appreciated.  Thanks John
 
MY RESPONSE: JOHN, YOU TAKE A CLUB THAT WAS OPENED, THEN LEASED OUT,THEN CLOSED AFTER AROUND 3 YEARS, IT SAT EMPTY FOR ANOTHER 2 YEARS, NOW YOU LEASED IT. THE ESTABLISHMENT WAS ALWAYS RUN AS A NIGHTCLUB, YOU CLEANED THE PLACE UP, UNFORTUNATELY, YOU KEPT THE SAME NAME, A HUGE MISTAKE, NOW YOUR ADDING A KITCHEN AND DECK.
YOU PLAN ON OPENING @ 11AM INSTEAD OF 4PM, ANOTHER SERIOUSLY BAD MOVE. IN ADDITION YOU WANT TO RUN IT AS A SPORTS BAR, RESTAURANT, AND NIGHTCLUB. YOU HAVE A GREAT STAFF, YOU OFFER ALL TYPES OF ENTERTAINMENT, FROM BANDS TO COMEDIANS, MALE AND FEMALE DANCERS, A DJ. YOUR "JUST" LOOKING FOR ANY ADVICE OR SUGGESTIONS?
YOU ARE IN A TOURIST AREA WITH LOTS OF BARS AND COMPETITION IS TOUGH.
JOHN, YOU CANNOT BE ALL THINGS TO ALL PEOPLE.
YOU ARE THROWING DARTS AT A BOARD YOU CAN'T NEVER HIT THE BULLSEYE WITH. YOU NEED TO CHANGE THE NAME, CHANGE THE FORMAT, STOP THE EVERYTHING TO EVERYONE FORMAT FEAR, AND IMPLEMENT A PLAN THAT WILL ATTRACT THE QUAILTY PATRONS, IN ADDITION TO WOMEN, WOMEN AND MORE WOMEN. THE SPORTS BAR ANGLE IS FINE FOR NFL AND COLLEGE GAMES, BUT @ NIGHT AROUND 10PM THE NIGHT LIFE BEGINS.
THE RESTAURANT IS A MAJOR FINANCIAL FIASCO, THE BACK OF THE HOUSE IS NOT YOUR AREA OF EXPERTISE. YOU ARE POURING WAY TOO MUCH MONEY INTO THIS ESTABLISHMENT. THE OUTSIDE DECK AS LONG AS IT HAS AN OVERHANG, AND STANDING HEATING AND COOLING UNITS, CAN BE USED ALOT MORE REGARDLESS OF THE WEATHER. BUT EVERY $1 YOU SPEND, MUST BE JUSTIFIED BY WHAT IT WILL RETURN?
YOU ARE WAY PAST THE SUGGESTIONS STAGE.
YOU HAVE MADE YOUR MOVES, SPENT WAY TOO MUCH MONEY, AND ARE ON A COLLISION COURSE WITH COMPEITITION, BECAUSE WHILE YOUR TRYING TO BRING ANYONE IN, THEY ARE TWEAKING THE SPECIFIC DEMOGRAPHICS THEY WANT TO BRING IN.
THIS PLACE HAS GONE THROUGH HELL AND BACK, YOUR KEEPING THE SAME NAME, IS THE WORSE DECISION YOU MADE, AFTER TAKING THE PLACE OVER.
YOU HAVE DIFFERENT ELEMENTS OF THE FOOD AND BEVERAGE BUSINESS THAT ARE GOING TO COLLIDE WITH OTHER ELEMENTS.
THERE WAS NO FORETHOUGHT THAT WENT INTO THIS, JUST A DREAM THAT WILL SOON SADLY BECOME A NIGHTMARE.
TOO MUCH STAFF IS REQUIRED, TOO MANY FIXED EXPENSES, NO SPECIFIC IDENTITY. WHAT DO YOU KNOW ABOUT HOW MANY ITEMS SHOULD BE ON YOUR MENU AND HOW TO PRICE THEM? THERE IS A FORMULA FOR THIS PROCESS. WHAT DO YOU HAVE IN THE WAY OF EXPERIENCE IN THE BACK OF THE HOUSE? HOW DO YOU PROPOSE TO CREATE A SOLID IMAGE, PERCEPTION AND REPUTATION FOR THIS MULTI FACETED VENUE?
PLEASE, TELL ME, YOUR NOT GOING TO WASTE MONEY ON RADIO ADS, NEWSPAPER ADS?
PLEASE TELL ME, YOUR NOT GOING TO OFFER NIGHTLY DRINK AND BEER SPECIALS?
PLEASE TELL ME, YOUR NOT GOING TO BOOK THE SAME LOCAL BANDS? PLEASE TELL ME YOUR NOT GOING TO FEATURE COMEDIANS WHO EVERY OTHER WORD IS THE "F BOMB"?
JOHN, WITHOUT SEEING THE ACTUAL EXTERIOR AND INTERIOR FROM THE PARKING LOT TO THE BACK OF THE BUILDING, I CANNOT GIVE YOU SPECIFIC "HELP". I CAN TELL YOU, THAT YOU HAVE INVESTED WAY TOO MUCH MONEY, YOUR HOURS ARE ALL WRONG, YOUR THREE IN ONE FOOD/BEVERAGE CONCEPT WILL NOT WORK, YOUR KEEPING THE NAME FOR THE 3RD TIME WAS TOTALLY A MONUMENTAL MISSTEP. I DON'T KNOW WHAT PROMPTED YOU TO BUY INTO THIS ESTABLISHMENT. WHAT YOU SHOULD HAVE DONE, IS TAKEN A LEGAL SIZE PIECE OF PAPER, DRAWN A LINE DOWN THE MIDDLE, LISTED THE PROS AND CONS OF MAKING SUCH AN INVESTMENT? HAD YOU DONE THAT, YOU WOULD HAVE CLEARLY SEEN, THE CONS OUTWEIGHED THE PROS OVERWHELMINGLY. INSTEAD YOU JUMPED INTO THIS VENTURE, POURING TENS OF THOUSANDS OF DOLLARS, BY ADDING A KITCHEN, A DECK. NOW YOU ASK ME FOR SUGGESTIONS. I SPEAK IN TERMS OF "EXPERTISE", I DO NOT SUGGEST, I URGE, I REQUIRE AND I SHOW YOU THE REASONS BEHIND THE ACTIONS YOU NEED TO TAKE. YOU TOOK ON A PARTNER NOW, BECAUSE YOU RAN OUT OF CAPITAL, YOU ARE IN A NO WIN SITUATION.  IT'S ONLY AUGUST AND YOU ARE NOT DOMINATING YOUR AREA. JOHN, HAD YOU CONTACTED ME PRIOR TO THIS DECISION, YOU WOULD OF AVOIDED ALL OF THE HASSLES, YOU CURRENTLY ARE FACING. I WISH YOU MUCH SUCESS.      
 _____________________________________________________________________________________/
 
 
DESPRESSED OWNERS: AS an Owner, your burnt out, your frustrated, your tired, you don't even want to be at your bar, your club, your bar and grill, your sports bar, your restaurant with nite life, your lounge, your pub, your saloon, you have no  desire to even walk in............................................................
I have seen Owner after Owner become so depressed, because they expected "INSTANT RESULTS", "INSTANT GRATIFICATION". This industry is rumble tumble daily challenge to GET IT RIGHT.  You spend money, you expect a significant return, but that is not always the what happens.
Owners who have been in this business for years and years, become lost, they no longer have "THAT EDGE", because they did not come to terms with the generational transformation. These Owners do not understand the WEB, it's impact , it's power, it's abilities. These Owners pay little attention to the web, aside from having a Face Book Page, that they have some employee oversee, but that employee does it as a favor and has no insight how to use among a dozen other Web Tools, Face Book to bring in patrons.
These Owners are so use to running their venues like they did in "THE DAY".
But "THE DAY" has past. Yet they let their interior, their format, their staff, their marketing, their entire business remain the same.
Then you have the NEW Owner, who thinks if I spend, spend and spend, I will create a "HOT SPOT". NO, you will only end up wasting money, being totally bummed out over the lack of being packed.
New Owners are so easy to sell anything to.
They want to believe, they want to trust, but, they are constantly sold what never works, by salespeople, who see nothing but another commission.
Then there are the Owners who pack their bar with every single brand, flavor and bottle that are pushed on them by aggressive Liquor Reps.
Remember this, The Liquor Rep is under pressure to move product, he is not concerned with your sales, he is only focused on pushing, pumping cases to your bar. Then making sure you pay for the orders. Ask for support and watch his reaction, but remember, he is just a minion, never talk to him, always go over his head to his Supervisor, or to the Sales Manager or to the CEO of the Liquor Distributorship. The lack of support by liquor vendors has reached an all time high, and that is outrageous. I find it disgusting, unprofessional, and totally unethical, for a Liquor Vendor to push, pressure their salespeople to move cases of liquor out the warehouse, but yet, ignore your account. It's time to give back and support the on premise establishments, that keep these liquor vendors in business.
I know of a BUD BEER DISTRIBUTOR, JOHN SAPUTO, of GOLD COAST EAGLE, who does whatever it takes within the legal limits of the law to service his On premise and off premise accounts. He is the rarity, not the norm. IF you don't know how to get results from your Beer and Liquor Vendors, email RichUnger@promotingnightclubs.com  I DO !
 
 
You Hold 200 People, That Means You Can Put Almost 300 In Your Place.
LABOR DAY WEEKEND, IS A THREE DAY/NIGHT PROMOTION, It's The SAY SO LONG TO SUMMER CELEBRATION, you should do over $20,000 during this Last Huge Weekend of Summer. But you need to promote, pump, push, NOW. This is not one of those three days before the WEEKEND, Promotions. This is why you are constantly disappointed, when nobody shows up.
Don't make the same mistake on "HALLOWEEN". You must start marketing and promoting "HALLOWEEN", Sept. 10th at the latest. You can't just hold a cheesy costume contest. Times are too tough, you need to out do every other place around you with the biggest, scariest, boldest, baddest "HALLOWEEN" ever. Email RichUnger@promotingnightclubs.com This "HALLOWEEN" make it your "CASH & TREATS" BEST NIGHT EVER. 
   

 

Copyright � 2012 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.