OWNERS vs PARTNERS

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OWNERS vs PARTNERS

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BAR/CLUB OWNERS vs PARTNERS
 
 It happens on a regular basis, a developer who knows how to build, a friend with deep pockets, and another person or two who worked at one time or another as a Manager @ a Bar, Club, Restaurant, Lounge all come together to open a new place.
 The developer does his job well, he saves the group astronomical money with his contractor prices, his friends being the sub contractors, so he brings his agreed investment to the table, no question!
Then we have the friend with deep pockets, who digs down and springs for whatever is needed, at whatever the price, he comes through with the cash, without hesitation.  
Finally, there are the one or two other partners, who "SUPPOSEDLY" have unique insight, knowledge, expertise and hands on experience running a bar, club or restaurant.
So, the Venue opens. after spending an exorbitant amount of money on local radio, after hiring incompetent staff, after listening to everyone, anyone, all the partners were expecting a money making, monumental "SUCCESS".
Instead, it was a disaster. The wrong crowd was coming in, the staff was not up to par, the DJ was cursing up a storm as he spun the entirely wrong genre of music, the door staff were letting in anyone, everyone, very ineffectively checking ids, not enforcing any clear dress code, the so called "knowledgeable" Partner or Partners were in way over their heads. The first four months the place sank deeper into despair. What started out as a dream, a fantasy to say "We own this place" turned into a nightmare, of "I wish I never got involved in this". So the scenarios all true were as follows:
1. The Place struggled to stay open, partners with no actual investment, were gone.
2. The Place was taken over by club promoters who added misery to the already heartache this venue had endured.
3. The Place was open only on weekends, just barely taking in a revenue.
4. The Place was put up for sale, only nobody wanted to pay, anywhere near what was invested, because it was a total loser.
5. The Place closed...................................................
So many mistakes, so much ego, so little expertise.
The sad part is, this happens every month somewhere in the USA, be it a small place or a huge place, be it a destination location or a place right in the midst of the entertainment district.
 
"Back In The Day", When my Partner and I bought our huge 15,000 square foot club, it was on it's way down, way down, my Father who was a leading food and beverage Man and my "HERO", flew in and told me in his exact words " The success rate for a place that is dying, to turn it around and turn it into greatness, was just 10%".
Right there, my Partner and I decided, we would be that 10%. We took a legal pad, a pen and wrote down every single comment my Father made about the place, he walked the entire room, the front bar, the stage, the dance floor, ( he called it a "pit") the rest rooms, he walked, talked , we just listened and wrote, and wrote, and wrote.
Within less than 90 minutes he had addressed every single aspect of our club. He didn't miss anything. He didn't mince his words.
My Partner shock his hand, I kissed and hugged my Dad, he was gone.
We didn't wait two minutes after he left, to take swift action.
Every single improvement, every single change, every single issue he brought up we took on.
Within a month, we had the hottest club on the West Coast of Florida. We were jammed.
We hired all new staff. We implemented systems, policies, procedures,  we remodeled, renamed, and went after the quality crowd, focusing on women.
We were doing so well, our insurance company required us to have an Armored Truck pick up our deposits, because they did not want to risk the possibility of robbery on the way to the bank.
We had an intercom system installed, so no one was allowed in until they first vocalized to us through the intercom, then we saw who they were through our huge waterfall front window.
Looking back, my Partner and I never argued, he knew and respected my growing up in the business of liquor, I knew his expertise in the business of food. We both worked seven days a week, never taking a day off, except on holidays. We had an amazing Night Before Thanksgiving, it was so packed, so jammed, I was tending bar, he was doing everything. We closed @ 2am, but it took at least a half hour to clear everyone out. We left with our Wives for Disney World, for Thanksgiving. We had a blast !  When we returned Friday afternoon,  our phone messages were full, people were angry, and disappointed, we were closed on Thanksgiving, they wanted to party after their Family gatherings.
We laughed so hard, thinking back now, it really was extraordinary. Anyway, we sold the club after one year for $100,000 more than we paid for it. The new Owners were a husband and wife from New Jersey. I had no idea who they were, all I remember  is for about a month, she sat in her car, every night, and wrote down how many people came in. Then she would often come into our front upscale waterfall bar look at what was being ordered liquor and beer wise, as well as go into the main club and do the same. Once they bought the Club, they asked me if I would guide them through the transition,  but without anyone knowing. They wanted to make it their own. So four days a week for a month, I would meet them at the Club at 7am to review their marketing, their format, their overall management issues. They too were very successful with the club. I look @ present partnership situations, and cannot fathom, how mostly men of totally opposite backgrounds, lifestyles, financial conditions, ever thought they could accomplish the almost impossible? That's why over two thirds of these groups never succeed. There is a certain chemistry required, when you form a partnership, where the money man is "NOT" gong to be around, the developer has done his job, and now the "I know or We know everything" partners take over, that is like mixing oil and water. Hundreds of thousands of dollars are lost on these pipe dreams.
Tens of millions each year. My Partner's Father who was also in the business for years, once said, " Sitting in front of that bar as a patron is a whole different world, than standing behind it as an owner". AMEN.
Email RichUnger@promotingnightclubs.com I know it all, have done it all, and I keep learning all the newest trends that pop up almost every day. I love the industry.  
 
HAPPY HOURS A MUST FOR CREATING NEW REVENUE, NEW CUSTOMERS, NEW HOURS OF BEING THE PLACE TO BE.
DEPENDING ON HOW BIG YOUR ACTUAL BAR AND SURROUNDING HIGH TOP AREA IS, SOME BAR & GRILLES, BARS, LOUNGES, RESTAURANTS WITH BARS, HOTEL BARS, SPORTS BARS, STRIP CLUBS, CAN HAVE JUST ONE OR TWO BARTENDERS WORK YOUR "HAPPIEST HOURS". THEY SHOULD BE FEMALE, THEY SHOULD BE THE BEST BARTENDERS YOU HAVE, THE GREATEST SERVICE, SUPER PERSONALITY, SPEED POURING, FRIENDLY, AND GOOD LOOKING. THE PRIME "HAPPIEST HOURS" CUSTOMERS ARE YOUNG PROFESSIONALS, BUT SO MANY VENUES HAVE THEIR TRIED AND TRUE BAR STOOL CREATURES OF NATURE, WHO CONSIDER YOUR "HAPPIEST HOURS", THEIR SECOND HOME. OF COURSE YOU HAVE A SPECIAL PRICING STRUCTURE FOR "HAPPIEST HOURS" THE BIGGEST MISTAKES MADE DURING "HAPPIEST HOURS" ARE:
A. THE HOURS ARE WAY TOO SHORT IN LENGTH
B. THE PRICING IS NO INCENTIVE AT ALL
C. THE WRONG BAR STAFF ARE BEHIND THE BAR
D. THERE IS NOTHING UNIQUE OR OUTSTANDING ABOUT YOUR "HAPPIEST HOURS".
E. YOU ONLY HOST "HAPPIEST HOURS" CERTAIN DAYS OF THE WEEK.
F. YOU GIVE AWAY TOO MUCH DURING THESE HOURS, AS IN BAR BEGGING.
LOOK, YOU CANNOT MAKE MONEY GIVING THE BAR AWAY, THE MORE OFTEN, THE MORE YOU DISCOUNT, THE LESS MONEY YOU GENERATE, THE PERCEPTION YOU PROJECT IS A BAR THAT IS CHEAP TO DRINK AT. IF YOU HAVE WATCHED "BAR RESCUE" OVER AND OVER, IGNORANT AND ARROGANT OWNERS, WORRIED ABOUT THE NAME OF THEIR BAR, WHEN THEIR BAR IS DYING, WORRIED ABOUT KEEPING EMPLOYEES WHO ARE TOTALLY LACKING IN GIVING ANYWHERE NEAR 100% TO THEIR JOB. LETTING THEIR BARS BECOME RUN DOWN, FILTHY, DIRTY, UNSANITARY, AND FRANKLY DISGUSTING. FINALLY, LETTING IN THE TOTALLY WRONG CROWD, THUS SCARING WOMEN AWAY FROM EVER WALKING THROUGH THEIR FRONT DOOR.
A BAR NOT SEEN ON "BAR RESCUE" CONTACTED ME, THEY DO NOT EVEN ACCEPT CREDIT CARDS, THEY HAVE NO NIGHTLY FORMAT, OTHER THAN THE SAME LOCAL BANDS, DARTS, A JUKEBOX, AND CHEAP DRINKS DAY AND NIGHT. THE OWNER TOLD ME "THIS BAR HAS GREAT POTENTIAL", BUT THE OWNER HAS DONE NOTHING TO CAPITALIZE ON WHAT THE BAR CAN BE, RATHER THE OWNER IS LETTING THE BAR DIE A SLOW, PAINFUL, FINANCIAL DEMISE.
WHEN DO YOU DECIDE YOU HAVE PUT ENOUGH MONEY INTO A BAR THAT IS NOT MAKING A PROFIT?
WHEN DO YOU DECIDE YOUR STAFF NEEDS REPLACING?
WHEN DO YOU DECIDE YOU NEED TO REVAMP, REINVENT, REPOSITION, RENEW, AND RENAME YOUR BAR? Email RichUnger@promotingnightclubs.com IF YOU HAVE DECIDED TO TAKE ACTION. THE LONGER YOU WAIT THE HARDER IT IS, TO SUCCEED IN THIS TRANSFORMATION.
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OWNERS WHO DRINK, SOCIALIZE AND IGNORE THE BASICS OF OPERATING THEIR BAR TEND TO LOSE THEIR BARS.
OWNERS WHO BUY EVERYONE DRINKS, HIT ON FEMALE STAFF AND CUSTOMERS, TEND TO LOSE THEIR BARS.
OWNERS WHO ARGUE WITH STAFF IN FRONT OF CUSTOMERS, TEND TO LOSE CUSTOMERS.
OWNERS WHO DO DRUGS SHOULD NOT BE IN THIS BUSINESS.
OWNERS WHO ARE ABSENTEE OWNERS, ARE IN THE MAJORITY OF BEING RIPPED OFF ON A DAILY BASIS.
OWNERS WHO LEASE OUT THEIR BAR, CLUB, RESTAURANT, OFTEN END UP TAKING THEIR ESTABLISHMENT BACK OVER, ONLY AFTER IT'S BEEN RUN IN THE GROUND.
I don't know why Jon Taffer of "Bar Rescue" would even attempt to take on a "Dive Bar", who's Owner drinks and drinks, as far as I am concerned sexually harasses his female employees, they are not "meat", they are women trying to make a living working very hard in conditions that are far from desirable. Why Jon Taffer has to curse, which causes Owners, Staff as well to curse, sends the wrong message, sets the wrong tone for the civility of this industry. Can Jon Taffer do one episode where his mouth is not foul, and his attacks not personal in such a yelling, screaming, confrontational mood?
Why does he send in his Wife to these bars, to do what he calls "RECON", when he already has hidden cameras installed and knows exactly what is going on. Another loud mouth but Restaurant Owner, "Willie Degel" is back with his oy, unnecessary show called "Restaurant Stakeout". Why do you need this obnoxious steakhouse owner to sit and watch a monitor of hidden cameras, then send in his undercover restaurant responders, to sit, order and watch the same lame service, the rude, unprofessional way in which the staff treats customers, when any Owner for less than $500 can install hidden cameras and watch the tapes at home in real time?
Are Owners that ignorant, that they need "Wild Willie" to scream, yell, and showboat, in order to REINVENT, REBRAND, RENEW, REFRESH, REPOSITION a restaurant? OF COURSE not. I do exactly what Taffer and Degel do, but never with the foul language, the obnoxious attitude, or the degrading of people and the actual establishment.
Instead of beating down Owners, you energize them, excite them and entice them to CHANGE. Both of these gentlemen seem to think cursing, yelling, screaming, humiliating Owners is the way to reach them? Why not take a professional, smooth, consistent approach? It shows a very unworthy, disturbing side of this industry that in reality is not necessary or needed. If it were all for ratings, that would be an excuse, but these two gentlemen are like this naturally. I can out do any restaurant, club, bar, lounge, sports bar, food and beverage establishment they choose, anytime, anywhere, without even setting foot in the place. Can they do that? Of course not.
 
TAKING OVER A DESTINATION LOCATION AND USING A VERY POPULAR NIGHTCLUB'S NAME TO CAPITALIZE ON IT!
 A new Owner, contacted me about his acquiring a beautiful stand alone venue, that has sat empty of any active business.
The new Owner plans on opening in September, but has no set format, no set "FUN", no "WOW FACTORS" and no "FAB".
The new Owner will not allow minors in. GOOD. But rather than be creative and seek out this club's own image and name, this new Owner has chosen to copy cat the name of a very popular club.
The new Owner's thinking is, putting the street number in front of the very famous name, to offset any copyright infringement. This new Owner could not be more wrong.
A. The new Owner is going to be sued for copyright infringement, for harming the good name of this long time club, for attempting to justify the use of this name by adding the street number that this club is located on. By putting a disclaimer on the new club's web site, acknowledging that this new club has nothing to do with the other club that has this name. Both clubs are located in the same State. The original club with this name is going to come down legally with a ton of bricks. Bottom line, the new Owner is going to have to change the name per a Court's Order.
The bonus are the damages that a Judge or Jury may add depending on how far the original club's legal team wants to go? It is a given that the new club Owner will have to pay the Original Club's legal fees.
   So this new Owner, who has nothing set yet, no "GAME PLAN", no "SET OF STRATEGIES", no "MARKETING PATH" , thinks that by using a very popular Club's name, that is as I stated located in the same State, this new Club will draw long lines to get in, because of this very false appearance of a connection and it's perception. This new Owner is typical of many newbies in this business. They don't use logic, they think the easy way regardless of the law, is the way to succeed.
It's not. This club will lose the ability to use this other club's name, this club will not last a year.  People will not make the drive to this new club, it is isolated, in an industrial area, and up against entertainment districts, as well as other bars and clubs of high caliber that have their own identity, and have established a great reputation. Before you make such rather
costly mistakes, email RichUnger@promotingnightclubs.com
      
 WHAT TO EXPECT FROM YOUR DJ:
1. TO DRESS APPROPRIATELY, NO BASEBALL CAPS, NO BAGGY JEANS, NO T-SHIRTS. TO NOT CURSE ON THE MIC, OR OFF THE MIC.
 
2. TO SPIN DANCE MIXES, AND NO HIP HOP CRAP TO KEEP THAT DANCE FLOOR PACKED.
 
3. TO BAN ANYONE FROM BEING IN THE BOOTH WITH HIM, NO FRIENDS, NO WOMEN, NOBODY BUT ANOTHER DJ.
 
4. TO USE A WIRELESS MIC AND INTERMINGLE WITH THE CROWD, GET OUT FROM BEHIND THE WHEELS OF STEEL, ENERGIZE THE DANCE FLOOR AND THE REST OF THE CLUB.
 
5. TO USE DIFFERENT PROPS, TO CHANGE UP HIS ATTIRE, IF ALL YOU HAVE IS A DJ, THEN HE IS THE CENTER OF YOUR NIGHTLY ENTERTAINMENT UNIVERSE.
 
6. TO NOT DRINK WHILE WORKING, NOT AT ALL.
 
7. TO NOT USE HIS CELL PHONE WHILE WORKING, NOT AT ALL.
 
8. TO VISIT OTHER CLUBS AND BARS, TO BE AN AMBASSADOR FOR THE CLUB THAT HE WORKS FOR.
 
9. TO GO ABOVE AND BEYOND JUST SPINNING TO MAKE HIS SPINS, MIXES, CUTS, SAMPLING, SUPERIOR.
 
10. TO SHOW UP EARLY AND TO KEEP HIS BOOTH OR AREA IMMACULATE.
 
THAT'S THE TOP TEN FOR CLUB DJS TO WORK BY. OTHERWISE IT SHOULD BE BYE BYE.
IF YOU ARE FED UP WITH THE WAY YOUR BAR, CLUB, LOUNGE, RESTAURANT WITH A BAR, SPORTS BAR IS OPERATING? THEN FILL THIS OUT NOW  

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Copyright � 2012 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.