ROCKTOBER, DANCETOBER

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ROCKTOBER, DANCETOBER

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OKTOBERFEST/ROCKTOBER,DANCETOBER

By RichUnger@promotingnightclubs.com

 

LET THE MONEY MAKING MONTHS BEGIN THIS MONTH!!!!!

 

 FROM NOW THROUGH EASTER SUNDAY, THESE ARE THE "MMM". YOU SHOULD HAVE YOUR GAME PLAN, SET OF STRATEGIES, AND MARKETING PATHS READY TO IMPLEMENT AND EXECUTE. OCTOBER CAN BE "CRAFTTOBER", "ROCKTOBER", THE TRADITIONAL "OKTOBERFEST, THE MONTH LENDS ITSELF TO ALMOST ANY CREATIVE FOOD/BEVERAGE/FUN/MUSIC/WOW THAT YOU WANT TO COMBINE. HOW CAN YOU HAVE YOUR "APP" YOUR SOCIAL NETWORKS, YOUR FACE BOOK PAGE, YOUR OWN WEB SITE, YOUR TWITTER PAGE,ALL MARKETING THIS MONTH, WHEN IT SHOULD OF HAVE BEEN IMPLEMENTED LAST MONTH! YOU DO WAIT TILL THE LAST MINUTE. YOU DON'T WAIT TILL THE WEEK OF. STOP LISTENING TO LAME, LAZY, LOST PEOPLE, WHO NEVER OWNED A CLUB, NEVER MANAGED A CLUB, NEVER HAD A DEGREE IN MARKETING, OR 40 YEARS OF EXPERIENCE.THIS MONTH CAN REPRESENT ANY GENRE OF MUSIC ( EXCEPT hip hop) THIS MONTH CAN PRESENT ANY TYPE OF CUISINE, THIS MONTH CAN PRESENT ANY TYPE OF FASHION, THIS MONTH CAN PRESENT ANY TYPE OF LIQUOR OR BEER BRAND, THIS MONTH IS WIDE OPEN TO COMBINE,MUSIC/FOOD/DRINK/DANCE/FASHION AND OF COURSE, THE THREE MUST HAVES. "THE FUN", "THE WOW FACTORS" AND "THE FAB". THIS MONTH OF COURSE IS OKTOBERFEST, SET UP A TENT, HAVE YOUR STAFF DRESS IN COSTUME, SERVE BEER IN STEINS.

HERE'S A PERFECT EXAMPLE OF A PREMIER, PERFECT, POWER PROMOTION:

Oktoberfest- presented by Sam Adams, is the largest Oktoberfest celebration in the country and the second largest in the world. More than half-a-million herren und frauen will converge on a six-block area to eat, sing, mingle, sport lederhosen, listen to polka music, try to speak German and perform the Chicken Dance.

OCTOBER IS "CASHTOBER", THE POSSIBILITIES ARE ENDLESS. FROM SALUTING OUR TROOPS, YOU CAN'T HOST ENOUGH " WELCOME HOME VETS" PARTIES. YOUR BEER COMPANIES WILL DONATE THE KEGS, SPECIFICALLY AND ONLY ON THE HOUSE FOR OUR "VETS". "SYSCO" WILL CONTRIBUTE BURGERS, BUNS, WHATEVER YOU ASK TO COMP TO OUR "VETS". "SOUTHERN WINE & SPIRITS" WILL THROW YOU A FEW CASES OF A BRAND, AS LONG AS THEY KNOW THE POURS ARE ALL ON THEM FOR THE VETS". IT'S TIME YOU GAVE BACK TO OUR 'VETS". NOT ONE MAJOR VENDOR WILL TURN YOU DOWN. IF THEY DO, EMAIL ME AND I WILL FAX THE CEO OF THEIR COMPANY ASKING THEM WHY, AS WELL AS SENDING ALL THE MEDIA IN YOUR AREA A COPY OF THE LETTER, I DON'T SUFFER FOOLS. WHEN IT COMES TO OUR "VETS", EVERY BAR, STRIP CLUB, NIGHT CLUB, LOUNGE, BAR & GRILL, OWES THEM. ONE HUGE "VETOBER PARTY" IS NOT GOING TO COST YOU A PENNY, EVERYONE BUT THE "VETS" SHOULD PAY A COVER CHARGE THAT GOES TO THE WOUNDED WARRIORS FUND.  www.woundedwarriorproject.org AFTER YOU HOLD THIS FANTASTIC EVENT, GO RIGHT TO "DANCETOBER", "DJTOBER", "CRAFTTOBER", YOU CAN'T DO ENOUGH MARKETING, ENOUGH PROMOTING, ENOUGH ADVERTISING, THIS IS NOT ABOUT RADIO SPOTS, UGH, NOT ABOUT PRINT ADS, YUCK,. THINK HOW TO REACH THE MOST FOR THE LEAST. REACH WITHIN YOURSELF, AND BRING UP YOUR CREATIVITY. AND OF COURSE END YOUR OCTOBER WITH HALLOWEEN, BUT NOT JUST A LAME COSTUME CONTEST,MAKE IT A NIGHT TO REMEMBER. FOR ONCE. 

 YOU CAN ALWAYS EMAIL RichUnger@promotingnightclubs.com   

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 PRESS "THE RESET BUTTON" FILL OUT THIS FORM AND REINVENT YOUR CLUB, BAR, STRIP CLUB, GAY CLUB, UPSCALE LOUNGE, PUB, BAR & GRILL:

 http://www.promotingnightclubs.com/contact.htm

 

 YOU HAVE LISTENED TO EVERYONE FROM YOUR WIFE TO YOUR LIQUOR SALESMAN TO EVEN YOUR BEST FRIEND, YOU HAVE TRIED EVERY SINGLE "IDEA" THEY TALKED YOU INTO DOING. I AM NOT AN "IDEA" MAN, I AM A "FUN", "WOW FACTOR", "FAB" EXPERT. RESTAURANT CHAINS OFTEN BRING IN A NEW CEO TO SHAKE IT UP, AND REPOSITION THE CHAIN. THE MAJORITY OF TIMES, THEY ARE VERY SUCCESSFUL. YOU HAVE IT ALOT EASIER, YOU HAVE ONLY ONE OR MAYBE TWO OR THREE OR EVEN FIVE UNITS TO TURN AROUND. THE CHAINS HAVE HUNDREDS AND HUNDREDS.

I KNOW OF A INDEPENDENT OWNER WHO HAD A VERY SUCCESSFUL SPORTS BAR/BAR/GRILL GOING ON. I MEAN $20,000 FOOTBALL SUNDAYS, WITH A HUGE OUTSIDE BAR. THIS WAS A ONE OF A KIND.

 THE OWNERS SOLD OUT TO A CHAIN OF LOCAL SPORTS BARS, THE LOCAL CHAIN OF SPORTS BARS, PUT THEIR NAME UP ON THE HUGE SIGN, BOTH SIDES. THEY CHANGED OUT MENUS, FEATURED THEIR GREASE, TOTALLY FRIED, VERY UNFRIENDLY TO THE BUILT IN CROWD ALREADY PATRONIZING THE ORIGINAL PLACE, NOW LESS THAN A YEAR LATER, THE SPORTS BAR CHAIN TOOK DOWN THEIR SIGNS, CLOSED THE DOORS, AND ARE GONE. THE ORIGINAL OWNERS ARE TAKING BACK OVER, BECAUSE THERE WAS A GREAT DEAL OF MONEY OWED THEM. THE MOST POSITIVE ASPECT OF THIS "TAKE BACK" IS, FOOTBALL IS ALSO BACK, AND SO ARE THE REAL REFS. THE ORIGINAL OWNERS WILL TOTALLY TOUCH DOWN WITH CASH, MORE CASH, FISTFULLS OF CASH. THEY PUT THEIR NAME BACK UP ON BOTH SIDES OF THE SIGN, THEY REINSTITUTE THEIR MENU. THEY BRING BACK THE GREAT SERVERS. NO DAMAGE DONE. THE REPUTATION OF THE SPORTS BAR CHAIN WHILE TARNISHED, WILL NOT BE AFFECTED BY THIS FAILURE. I EMAILED THE TAKE OVER OWNERS BUT THEY THOUGHT THEY KNEW IT ALL, WHEN THEY DIDN'T KNOW ANYTHING.

WHAT GOES AROUND, COMES AROUND. PRESS THE "RESET BUTTON" FILL OUT OUR FORM, IT COSTS YOU NOTHING TO POUR OUT YOUR HEART, ISN'T IT TIME YOU DID? INSTEAD OF WALKING AROUND YOUR BAR ANGRY AND COMPLAINING, DO SOMETHING ABOUT IT.

 

  These Are the "Money Months" do not let them pass you by. You can't sell your place if you have no customers, but you can cash in, if potential buyers, see a packed place, daily and nightly. It's all dependent upon your elements of Pricing, Quality, Service, Presentation, Professionalism, Customer Profile, Staff Attitude, Condition of Interior & Exterior. Don't just walk away, "CASH OUT" because you sold a solid business. Email RichUnger@promotingnightclubs.com   

 

 WHY DO OWNERS GET IN THIS POSITION SO SOON?

 

My name is Jeff, I am head of security and assistant manager of_______________________ Restaurant/Nightclub in ______________. Our evening hours are Thurs 9:00 - 12:00 and Fri sat 9:00-2:00. We must stop selling beer and alcohol  at 12:00 per state law. We opened about a month and a half ago. The owner is about tapped out and scared of loosing the business. Can you help?

 MY RESPONSE: JEFF, FIRST, THIS OWNER SHOULD OF CONTACTED ME, BEFORE HE EVEN THOUGHT ABOUT BUYING THIS ESTABLISHMENT. SECOND, HE SHOULD OF OPENED @4PM AND CREATED THE HUGE HAPPY HOUR BUSINESS THAT IS JUST WAITING FOR HIM TO CAPTURE. I NEVER UNDERSTOOD WHY BARS, RESTAURANTS, END HAPPY HOUR @7PM AND ARE DEAD TILL 9PM, MAKES NO SENSE.. WHEN YOU HAVE TO STOP SELLING @ MIDNIGHT. THESE EARLIER HOURS ARE PARAMOUNT, TWO HOURS ARE VITAL, IN ADDITION, YOUR OWNER SHOULD OF CREATED A HUGE HAPPY HOURS. STARTING @ 4PM. THE WORD SECURITY IS NO LONGER USED, UGH. NOW IN THESE TIMES, "HOST" AND "CUSTOMER SERVICE REP" ARE THE NEW WORDS.

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 Hello, My Name is Duane, I own the ____________ in _____________.

We have been open 4 years, and I am beginning to have trouble  bringing people in to my bar. I was hoping you could help me figure out where I am going wrong?

 

MY RESPONSE: DUANE, YOU ARE BURNT OUT, TIRED, DEPRESSED, AND YOUR BAR IS SUFFERING BECAUSE OF IT. YOU OFFER "KARAOKE" IT'S SO OUTDATED IT'S LIKE FEATURING

LINDSAY LOHAN'S "MOTHER" AS A SPECIAL CELEB APPEARANCE. YOU OFFER BANDS THAT DRESS LIKE TOTAL SLOBS, I MEAN YOUR PATRONS ARE REQUIRED TO MEET A DRESS CODE, BUT YOUR BANDS, IGNORE THE ENTIRE PROPER WAY TO DRESS IN THIS BEAUTIFUL UPSCALE BAR. YOU HAVE ALMOST NO FRIENDS ON FACEBOOK, YOU HAVE A POPULATION IN YOUR CITY OF OVER 400,000. YOUR WEB SITE HAS NO ENERGY, NONE. THE TALK ON THE WEB ABOUT YOUR BEAUTIFUL BAR IS, IT'S NO LONGER THE PLACE TO GO. THE YELP AND SUPER YELLOW PAGES REVIEWS ARE REALLY DEPRESSING. THIS BEAUTIFUL ROOM SHOULD BE WALL TO WALL WITH WOMEN, WOMEN, WOMEN AND MEN WHO SPEND, FOUR NIGHTS A WEEK. YOUR MALE BARTENDER HAS TO GO. YOUR GENRE OF BANDS HAS TO CHANGE. YOUR LADIES NIGHT IS FROM THE DAYS WHEN "GUNS N ROSES" WERE HOT.

DUANE, YOU JUST QUIT ON YOUR BAR. YOU JUST ARE GOING THROUGH THE MOTIONS OF OPENING EVERY NIGHT. I JUST FIGURED OUT, EXACTLY WHAT'S WRONG WITH YOUR BAR.  

 

 

GAY CLUBS CAN'T JUST GIVE THE BAR AWAY!

Hi Rich, I own a Gay Club, I am presently offering the following 2-4-1's, Happy Hour 5-9pm, 7 days a wk., Free food at happy hour. Fridays.  bust $2.75 pitcher beer. Etc.
 When we have a vendor  supported promo we do well. On my own is mediocre. 
Our community is so competitive, aporox. 23 plus bars in our_____.area I have owned gay clubs for over  22 yrs. This last year my club has become very ethnic on Sat. Nights. While I thought it was cool the white peeps stopped coming in. So much for accepting others. Am at a lost....help!! Xena

 

MY RESPONSE: HI XENA, FIRST YOU ARE SO DRINK DESPAIR ORIENTED, WAY TOO MUCH EMPHASIS ON CHEAP DRINKS AND BEER. DEPENDING ON VENDOR SUPPORTED PROMOTIONS, THEY CAN ONLY DO SO MUCH AND TO RELY ON THEM IS NOT PRACTICABLE. " ON YOUR OWN IS MEDICORE" BECAUSE YOU ARE DEPRESSED, BUMMED OUT, AND HOLDING YOUR OWN PITY PARTY. YOU HAVE "OWNED GAY CLUBS FOR OVER 22 YEARS", BUT

THIS IS NOW, AND THAT WAS THEN. XENA, YOU HAVE AN ETHNIC CROWD ON SATURDAY NIGHT, HOW THAT AFFECTS EVERY NIGHT YOUR OPEN OCCURS, BECAUSE YOU DO NOT TARGET THE GAY CROWD YOU WANT! SADLY MANY PEOPLE DO NOT ACCEPT GROUPS OF OUR RACES, RELIGIONS AND COLORS COMING IN TO THE SAME CLUB OR BAR THEY ARE IN. ALTHOUGH, THE GAY COMMUNITY IS FAR MORE OPEN TO ACCEPTING EVERYONE AND EMBRACING THEM WITHIN THEIR LIFESTYLE. GIVING AWAY THE WAY YOU ARE IS PURE "PLEASE PATRONIZE US" MARKETING. YOU HAVE ABSOLUTELY NOTHING THAT IS CONSIDERED "ALTERNATIVE LIFESTYLE "FUN", "WOW FACTORS" OR "FAB". ONE OF THE LARGEST SPENDING DEMOGRAPHICS ARE THE GAY COMMUNITY. BUT THEY JUST DON'T WANT THE BASIC BORING BEEN THERE,

FORMAT, THAT YOU ARE CURRENTLY OFFERING. EVERY "COMMUNITY IS SO COMPETTIVE", YET I KNOW OWNERS WHO ARE OPENING FOUR AND FIVE NEW LOCATIONS WITHIN A 20 MILE DISTANCE WITH THE SAME NAME AND FORMAT, SOME WITHIN A 15 MILE RADIUS. THERE ARE PLENTY OF BAR, CLUB, LOUNGE, SPORTS BAR, BAR AND GRILLES, MAKING HANDFULS OF $, SOME GAY, SOME STRAIGHT, BUT IT TAKES  A CONCENTRATED IN WRITING, STEP BY STEP PROCESS, YOU DO NOT HAVE.

EMAIL RichUnger@promotingnightclubs.com   

 

 

 THE "F" WORD IS IN EVERY EPISODE OF "BAR RESCUE"

 Why not call it "BAR F _ _ _ "? Every single episode, no matter where the bar is located, no matter if the Owner is a Female, the "buzz word" out of Jon Taffer's mouth is "F this", "F that", "F  it ". I mean he has a Family, how does this supposed bar professional who "embraces solutions", manage to demeanor himself, show such a lack of character, self esteem and self respect, by opening every single broadcast of "Bar Rescue" with the "F bomb"? Does this highlight the show? Is this the "Epiphany" he has, when he walks through the doors? In front of his Wife and Daughter,   female employees, female customers, is this all part of the "Taffer Terror Persona"? I have been doing this far longer than Taffer, and I never ever use that word. It is a total lack of character. What purpose does his cowboy like swagger have as he enters the prospective bar, and "BOOM", off goes the "F bomb", to anyone, anywhere with ear sound, as he introduces himself to the Owner. And away we goooooooooooooooo. "F this", "F that", "F it" and the hits just keep on comin. John if your such a great bar Consultant, though I question your methods, your tactics, your lack of follow through, you failure to launch, when you walk out the door, like you just saved a Family from a burning house, why must you use a word that is VULGAR in every single "Bar Rescue" episode? Robert Irvine does what I do, he never uses the "F bomb". Sure he has a temper, but it stops at civility.

I guess maybe bar owners enjoy watching you berate, talk down, humiliate, embarrass, disparage and attack people, because they are human and simply are either burnt out, desperate, holding a pity party, depressed, almost out of business, you name it, you have found them. I have been with plenty of Owners who use that "F bomb" but when I ask them why, they mostly say " I dunno, I just do". SO I ask you Taffer, what is the reasoning, the programming brainstorm, that the other executive producers and you as an executive producer chose as a part of the taping each week, that you must insert the "F bomb" at least five to ten times? Is it ratings? Does Ciroc, does Burger King, does Crown Royal who advertise on the program, want that word used as often as possible? I have helped thousands of bars, clubs, restaurants, of all kinds, types, varieties, long before you even had a "Shirley Temple", ( cherry soda drink no liquor). I just do not understand your passion for using a word that if you did it more, perhaps you would not use it as much? Ya think? Try doing an episode without using the "F bomb" then let Spike TV tell you the demographics, the ratings, and see if that word is as paramount to your show as you think it is, because you sure do use it more than anyone I know in this industry.  When you travel around doing your "TOUR" do you open with " WHAT THE F ARE YOU DOING HERE?"  Taffer, I eat, sleep and breathe this industry, I can Revamp, Reinvent, Reposition, Renew, Refresh, almost any establishment without using the "F bomb" try it sometime, you may feel better about yourself and you may gain the respect of those you are there to "rescue". ( wink)       

 

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NOW ON A LIGHTER NOTE, Why Radio is dead. Years ago, back in the day, Radio was to bars, clubs, sports bars, lounges the blood that kept the heart beating. The added "Boast" was the remote, where a DJ came out and broadcasted live from your establishment. But that was then and this is now. A Picture tells a thousand words. This generation does not want to hear the thunderous voice, the hype music in the background and the typical 30 second spot.

Nobody is listening. Clear Channel is under huge debt structure, thus their strategy of syndicating a great deal of their programming. Meaning local DJs are at a premium. Ask your radio salesperson for the "Arbitron Ratings Book" for the latest ratings period. DO NOT ACCEPT THE TAPSCAN print out they hand you, what this means is, there station has very poor ratings.

The most listened to, time of the day for radio is the "morning", that is why it's called "Morning Drive".

Why do you think Howard, Ryan, Opie & Anthony, Bubba are on in the morning. Because people on their way to work listen. But it is financially impractical for clubs, bars, to buy time on "Morning Drive", the other downside is people have the rest of the day to live, they forget what your spot said.  Due to ipods , ipads, tablets, phones that do everything but make love, people just do not listen to regular radio, of course there is Sirus/XM but, they have so many different stations, they are still in the growing stages as well.

That is why Radio no longer has any meaning to spending to draw in people to your bar, club, sports bar. Sure, your radio salesperson will dispute my truth, but it is the fact they also face every day. The most viable advertiser they have on local radio are car dealers, look at the hot female salesperson that usually is the radio rep for the car dealers and get back to me.

Email RichUnger@promotingnightclubs.com for the latest, most powerful, far reaching, effective marketing that actually WORKS.  

 

Copyright � 2012 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.