SURVIVAL IN 2012

PROMOTE YOUR "WOW FACTORS" NOW!

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PROMOTE YOUR "WOW FACTORS" NOW!

By RichUnger@promotingnightclubs.com

Any Bar, Club, Lounge, Sports Bar, Strip Club,Gay Club, Restaurant with a Bar can offer cheap drinks and half price appetizers. I mean that is basic bar begging. When are Owners going to come to the realization that while watching "Bar Rescue" and "Restaurant Impossible" gives them comfort, that it is not them on that TV screen, they are very close to being that very establishment featured each week on one of those reality programs. It's because Owners refuse to accept "CHANGE", they are so set in their ways, they lose money, they are losing customers, they are wasting money on ineffective advertising, but they continue to go down that path that shows you have a proclivity to fight the reality, you need to REVAMP, REINVENT, REFOCUS, REFRESH, REINVENT, REPOSITION, I CAN SAY IT, A DOZEN DIFFERENT WAYS, BUT THE stark fact is, unless you embrace the Future and leave the old ways behind, you will fail. Your #1 Priority is rolling out "THE WOW FACTORS" NOW. I have seen first hand too many Owners who listened to every person they thought could help them, they even did what these no experience, no knowledge, no background in the Food & Beverage Industry FAMILY, FRIENDS, & STRANGERS, urged them to. The results were a total failure. You can't just implement without intelligent meaning behind the expenditure, the marketing expense.

It's 2012 and far too many Owners are grasping at straws, they should retire, they should sell out, they should let Family take over, but they are hard headed, and refuse to stop aside. I have never seen Ego and Arrogance become more important than Character, Values, the very survival of your life long Food & Beverage or Beverage only business. A Family group had a successful Sports Bar/Restaurant/Nightclub, but they had breakfast and lunch places that were gold mines, so they sold the Sports Bar/Restaurant /Nightclub to a local Sports Bar Chain that buried it. The Sports Bar Chain just destroyed the business, so bad, that the previous Owners had to take it back, since there was a note due, that could not be paid. But instead of renaming the establishment what it was called at the height of it's success, for reasons, only this Family Group knows, they are changing the name, and then opening it up again. To rebuild a new name, a new menu, a new image, when what they originally had was a WINNER makes no sense. But when your forced to take back what you thought was a "DONE DEAL", you don't think straight. You make mistakes, you feel betrayed, and outraged, that you are required to operate a business, you sold while it was on top, only to take it back, when it is in the profit pit. Your Name says it all. A bar, club, lounge, sports bar with a bad reputation, needs to not only change the name, replace the staff, remake the atmosphere, reinvent the image, but also REVAMP the format. This is the time to Promote the "WOW FACTORS", this is the moment to stand out and rise above your competing bars, clubs, lounges, bar & grilles, it's never been easier, you are right in the midst of "THE MONEY MONTHS", all the elements are on your side, instead of the constant stream of drink despair, You counter their lame, lazy, lax way of doing business, and you capture their attention, bring them in, and take back your market share and then some. Your "WOW FACTORS" consist of Premier Promotions, Concepts, Themes, Events, Celebrations, Gatherings, Happenings, Contests, Unique Entertainment, that no other bar, club, sports bar, bar and grille are even thinking of in your area. This is what I know that dominates a market. Not free or cheap drinks, beer, appetizers. Too many casual dining bar and grilles miss out on so many nights of money making mania. Their Owners just don't grasp the elements of "ENERGY", that creates this Night Life Adventure. It's not about radio ads, or club promoters, or print ads, or chalk board specials, or neon beer signs, these are all outdated sources of operating that are OVAH!!!!!!! It's all about being First, being the Leader, Taking everyone else's Customers. You see there are only so many people that go out at night, so when you start doing business, that you never did before between 9pm and closing, another establishment is suffering.

 So many Owners want something for nothing, they don't grasp the reality of what they must do, and what they must cease doing. They are too busy drinking while at their bar, ignoring their Staff and Patrons, often not even coming in during the "PRIME HOURS". They are burnt out, frustrated, tired, and have given up. They rely way too much on a General Manager who is tired of doing all the work, and being paid a fair wage, but not a great wage for acting like an Owner. Thus no "WOW FACTORS" because you become engulfed in internal soap operas. Another HUGE NIGHT, is "THE NIGHT BEFORE CHRISTMAS EVE". I took this Night and created a "MUST ATTEND" full night of Events. People want to Celebrate, but not just with a DJ or a Band, they want the "WOW", and that's exactly what I have incorporated into a Night, where patrons stay, spend, are surprised and smiling all night long. This becomes an Annual Night for your establishment. It is a "GREAT" lead in to New Year's Eve. Keep in mind before New Year's Eve, you have two major money monster NIGHTS, 1. The Night Before Thanksgiving  2. The Night Before Christmas Eve, if you hold just 200 people, these are each minimum $6000 plus, plus Nights. NO Drink Specials, NO CHEAP BEER, STOP the "Customer Crawling". Put the entire focus exactly where it should be, "FUN", "WOW", "FAB", READY TO GO, FIRE IT UP !!!!! EMAIL RichUnger@promotingnightclubs.com

 

    

 

 

  THIS IS NOT A LEARN AS YOU GO BUSINESS

 A MOTHER & DAUGHTER BUY A BEACH FRONT BAR & GRILLE, THEY PAY TOO MUCH, THEY ARE FROM A DIFFERENT COUNTRY, THEY HAVE A PREVIOUS OWNER WHO IS PURE POISON, THEY ARE IN BUSINESS, JUST FOUR WEEKS AND ARE DOING NEXT TO NO BUSINESS. THEY ARE IN MAJOR DENIAL. THEY START LISTENING TO WHAT THE LOCALS WHO LIVE THERE ARE TELLING THEM, THEY DON'T ADAPT TO TAKING THE HIGH GROUND, AND OVERTAKE ALL THE NEGATIVISM WITH GREAT FOOD, OUTSTANDING SERVICE, FINE ATMOSPHERE, AND IDEAL PRICING. THEY JUST "WING IT" AS THEY OPEN EVERY DAY. THEY ARE TOTALLY LOST AS FAR AS THE BAR GOES. THEY HAVE A BEAUITFUL BAR, THAT SHOULD BE JAMMED WITH WOMEN, WOMEN, WOMEN AND MEN WHO SPEND, BUT THEY ARE OBLIVIOUS TO THE STARK REALITY OF HOW TO TAKE A PLACE WITH A BAD NAME, AWFUL REPUTATION AND TURN IT AROUND.

THE FACT IS AN ESTABLISHMENT LIKE THIS HAS A 10% CHANCE OF BEING SUCCESSFUL AND SADLY A 90% FAILURE RATE. THEY OVERPAID FOR THE PLACE, THEY SPENT TOO MUCH ON THE REMODEL, AND NOW THEY HAVE NO CASH FLOW, NO RAINY DAY FUND, THEY ARE OPERATING ON A HOPE AND A PRAYER.

THEY JUST DON'T GET IT. YOU CAN'T MAKE MONEY WHEN YOU HAVE SO MANY OBSTACLES AGAINST YOU, WITHOUT ROLLING OUT WHAT HAS NEVER EVER BEEN FEATURED BEFORE. YES, BY NOW YOU KNOW MY MANTRA, "THE FUN", "THE WOW FACTORS" AND "THE FAB", WHEN YOU HAVE RED LOBSTER OFFERING FIFTEEN ENTREES UNDER $15, WHEN YOU HAVE OLIVE GARDEN OFFERING FOR $12.95 DINNER, PLUS ALL THE SALAD AND BREAD STICKS YOU CAN EAT, AND......................THEY ALSO GIVE YOU DINNER FROM THEIR MENU FOR TOMORROW NIGHT. UNHEARD OF, TAKES SERIOUS BRASS ONES TO EVEN MAKE THIS OFFER, BUT THAT IS HOW DESPERATE "DARDEN" IS TO DO BUSINESS AGAIN @ OLIVE GARDEN. YES THIS MOM AND HER DAUGHTER GO THROUGH THE MOTIONS, BUT ACCOMPLISH NOTHING. LOOK AT THE WAY YOU OPERATE, ARE YOU A RESTAURANT OWNER THAT SHOULD BE ON "RESTAURANT IMPOSSIBLE" BECAUSE, ROBERT IRVINE IS NOT GOING TO COME TO YOUR RESTAURANT, UNLESS YOUR CHOSEN FROM AN AVALANCHE OF DESPERATE, DESPAIR, DOWN AND OUT RESTAURANTS. WHAT IS THE ALTERNATIVE, GOING IT WITH A SOLID PLAN THAT YOU IMPLEMENT THAT ALSO EXPANDS YOUR BASE OF CASH FLOW WITH NIGHT LIFE. YOU NEVER EVER THOUGHT OF TAKING YOUR WEDNESDAYS, THURSDAYS, FRIDAYS AND SATURDAYS TRANSFORMING THEM INTO A "NIGHT LIFE ADVENTURE". I CAN STATE RIGHT HERE, RIGHT NOW, FIRST HAND, IT'S EASY.........................................................................  SO SADLY, I GIVE THESE TWO LOVELY LADIES SIX MONTHS, A YEAR TOPS AND THE DOORS GO CLOSED. BECAUSE INSTEAD OF REACHING OUT AND LISTENING MORE THAN THEY TALK, THEY TALK WITHOUT HAVING ANY INSIGHT AS TO HOW TO TURN A LOSER INTO A WINNER. EMAIL RichUnger@promotingnightclubs.com BECAUSE WHAT YOU NEVER THOUGHT OF, I HAVE ALREADY DONE. RESTAURANT NIGHT LIFE IS NOT A DREAM, IT'S THE NEW REALITY. BUT IT MUST BE PRESENTED IN A CONSISTENT WAY. IT'S NOT TO BE SIMPLY ANNOUNCED, THERE IS ALWAYS A METHOD TO THE MADNESS IN THIS INDUSTRY. BUT SO MANY OWNERS ARE SO ANXIOUS TO DO SOMETHING NEW, TRY A NEW PATH, THAT THEY DON'T PLAN IT OUT, THEY DON'T PROMOTE IT FAR ENOUGH AHEAD, THEY DON'T PRESENT IT IN A HIGH "ENERGY" CONTEXT, THEY THINK DRINK SPECIALS, AND NO DRESS CODE ARE THE WAY TO GO, WHEN IT'S QUITE THE OPPOSITE. NEVER PUT THE FOCUS ON THE PRICE OF YOUR DRINKS, ALWAYS REQUIRE FASHIONABLE ATTIRE. THE KEY TO RESTAURANT NIGHT LIFE ARE WOMEN.

THAT'S RIGHT, WOMEN. BUT WOMEN CAN ASK ANY MAN TO BUY THEM A DRINK, THE ESTABLISHMENT DOES NOT, SHOULD NOT EVER GIVE LADIES FREE DRINKS. IT IS A TOTAL SIGN OF PANIC PROMOTING. YOU BUILD YOUR NIGHTS UP, SO THAT ON A WEDNESDAY NIGHT THAT YOU WOULD USUALLY CLOSE AFTER FOOD SERVICE, YOU OPEN FOR THE NITE LIFE ADVENTURE AND ARE PACKED. IT'S SIMPLE. I HAVE DONE IT FOR DECADES. THE FRONT OF THE HOUSE, DOES NOT HAVE THE COSTS THAT THE BACK OF THE HOUSE DEMAND. YOU FORMULATE AS MANY STREAMS OF INCOME AS POSSIBLE, AND YOU WATCH YOUR REVENUE RETURN REAP THE REWARDS OF YOUR NEW AFTER FOOD SERVICE FORMAT, JUST FOUR NIGHTS A WEEK. THIS IS NOT ABOUT A SEVEN NIGHT A WEEK ENDEAVOR. NOPE. JUST FOUR NIGHTS OF PURE CASH FLOW. LOOK AT "CHILI'S", BRINKER THEIR CORPORATE ENTITY, JUST LET THEIR CEO GO, BECAUSE THE CHAIN IS SUFFERING, THE FOOD IS NOT ANYWHERE NEAR UNIQUE, THE PRICING IS NOW IN A "FOOD FIGHT", THE ATMOSPHERE IS DATED, WAY DATED, THE BAR IS SET UP WITH A VERY UNFRIENDLY ENVIORNMENT, AND THE SERVERS ARE FAST FOOD DELIVERERS, THERE IS NO UPSIDE TO "CHILI'S", THEY WAITED TOO LONG TO REINVENT, TOO LONG TO REMAKE, TOO LONG TO REPOSITION, SO NOW THEY ARE SUFFERING. I HAVE NOT SET FOOT IN A "CHILI'S" IN YEARS, BECAUSE THERE IS NO LURE, NO WOW, NO FAB. LOOK AT WHAT HAPPENED TO "BENNIGAN'S" AND "STEAK AND ALE", BOTH WENT BYE BYE. WHEN CORPORATE SUITS TAKE OVER, WHO NEVER GET OUT OF THEIR OFFICE, NEVER WORK IN THEIR OWN RESTAURANTS, NEVER TOUCH TABLES, NEVER GO ONE ON ONE WITH BOTH EMPLOYEES AND CUSTOMERS, THEY LOSE THEIR ABILITY TO SEE THE REAL PICTURE. "UNDERCOVER BOSS" RECENTLY DID A SEGMENT ON "TITLED KILT" THE CHAIN OF SUPPOSEDLY GOOD FOOD, STYLISH ATMOSPHERE, HOT GIRLS AS SERVERS IN PLAID SKIRTS AND BUST LIFTING TOPS. BUT THE CEO & FOUNDER, DISCOVERED FIRST HAND THAT THE IMAGE HE THOUGHT HIS CHAIN WAS PROJECTING WAS NOWHERE TO BE FOUND. IT WAS MORE OF A STRIP CLUB MENTALITY IN THE FEW LOCATIONS HE STOPPED IN. A FEMALE SERVER TELLING DIRTY JOKES, A MALE CUSTOMER GRABBING OUT A FEMALE SERVER'S SKIRT. THE ENTIRE PERCEPTION HE HAD OF HIS OWN EATERIES, WAS NOT THE HARSH, STARK REALITY HE SAW FIRST HAND. THE CHAIN NEEDS A HANDS ON MANAGEMENT TEAM. A MAJOR FASHION CHANGE TO THE SERVERS OUTFIT , WOULD BE TO COVER UP THEIR BELLY, AND MAKE THE WHITE SHIRT TAPERED AND LONG TO TOUCH THE SKIRT, YET STILL LEAVE THE TOP OF THE WHITE SHIRT OPEN TO DISPLAY THE BUSTIER. THE SERVERS DO NOT NEED TO SHOW THEIR TUMMIES. IT'S WAY TOO SEXUAL FOR FAMILIES AND TO AROUSING FOR MEN DRINKING, AS SEEN ON THE EPISODE.

THE SERVERS NEED DISCIPLINE, CONSISTENCY, AND PROFESSIONALISM. IN THE KITCHEN, THE CEO & FOUNDER SHOULD HAVE WORN A HAIR NET WITH THAT LONG HAIR WIG.

HE WAS AROUND ALL THAT FOOD, NOT SAFE OR KITCHEN SMART.

THEIR SO CALLED "STANDARDS" ARE TOTALLY BEING IGNORED.

THE CEO & FOUNDER WAS HEARTFELT AND GAVE MONEY TO EMPLOYEES HE MET WHO WERE FINANCIALLY HURTING. HE REALIZED HIS CHAIN WAS NOT PERCEIVED AS HE HAD THOUGHT, BUT THE SOLUTIONS ARE NOT THAT EASY. THIS MENTALITY HAS BEEN GOING ON CHAIN WIDE FOR QUITE SOME TIME. IT IS GOING TO TAKE MORE THAN MEMOS OR POLICY MANUALS, HE WAS SUPPOSE TO HAVE A PUB & EATERY, STYLISH, TRENDY IMAGE , THAT MADE "HOOTERS" LOOK OUTDATED. NO SUCH LUCK.

AND THE BUCK STOPS WITH HIM, THE CEO. I WOULD OF BEEN TO THESE LOCATIONS LONG BEFORE SOME TV SHOW PROPOSED I VISIT. I AM SURE WHILE THEY ARE MAKING MONEY, THEY ALSO HAVE A MONUMENTAL TASK OF RESHAPING TO TAKE ON.    

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    THERE IS SO MUCH GREAT DANCE MUSIC WHY IS YOUR DJ PLAYING SUCH HIDEOUS SPINS?

The reason the EDM, BPM Music Explosion is going on, very simply it's fresh, it's edgy, and it's packing dance floors. Owners do not understand or comprehend this new exciting genre of music, but clubbers, night lifers, party people sure do.

Your DJ has to be ahead of the curve, not behind the outdated genres of mixes he or she puts out there.

The simple rule to determine your DJ's abilities is this: "IF YOUR CLUB OR BAR IS PACKED, AND THE DANCE FLOOR IS FILLED, YOUR DJ IS IN THE POCKET, IF NOT , THEY NEED TO GO". Very simple. This is not rocket science. When you make your DJ the Center of your Night Life Universe, your DJ is your "ENERGIZER". A BREAK OUT NEW FEMALE DJ IS "KRISTINA SKY", a multi talented 100% FRESH "SPINDERELLA".

Book her, and for the Vegas Venues, give her a Residency. She is that Good.

www.kristinasky.com about time you brought in a sizzling Female behind the wheels of steel.

 

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THE OPPOSITE OF "BAR RESCUE" & "RESTAURANT IMPOSSIBLE"

Instead of having a run down, out of touch, filth ridden, grease everywhere in the kitchen, slime in the soda guns behind the bar, smelly establishment, you have a beautiful brand new outside and inside Bar or Restaurant, that is not doing business. Jon Taffer can't remodel your interior or exterior because you just spend tens of thousands of dollars doing just that! Robert Irvine can't take two days and $10,000 to remake your restaurant, because you just spent a month doing exactly that. So who do you turn to, when you have a perfectly clean, dynamic  bar, a sparkling kitchen serving great food, and nobody is coming in? Patrons that do come in, compliment you on how beautiful your place is, how great the drinks are, how delicious your food is, but they are not coming back frequently enough and not stirring a buzz about your place. You try radio, but no one responds, you take ads in print publications, not even a single phone call. The problem is you have no "Marketing Path". You were so concerned and engulfed with the REMODEL, you failed to plan for the Opening. You didn't create a "Rainy Day Fund", or "War Chest" the first to survive the opening year, the second to launch a massive, highly result driven marketing/media campaign. You jumped into a business, that is like a second wife, it requires a major segment of your time, those Owners who fail to spend the required time both day time and night time @ their respective Bars or Restaurants are losing more money than they even can imagine. They are losing their employees proclivity to do their jobs with total dedication. They are losing the respect, and faith of their management.

Why? Because it's your Bar, and it's your Restaurant, and It's your Nightclub, and it's your Bar and Grille, and it's your Strip Club, and it's your Sports Bar. Here comes the EXCUSES:

 

A. You have another business to run: Too bad, this business is going down hill fast.

 

B. You only opened this with having someone else operate it: Too bad, they are operating it in their best interest.

 

C. You opened this for your Wife to run: But she is in way over her head. Of course she is, and you keep pumping cash into this disaster.

 

D. You opened this with Partners, they were suppose to operate it: Guess what, they have no clue and are running it into the ground. 

 

RESOLUTIONS TO THESE SITUATIONS

 

A. Install a camera system that covers the cash registers/computer systems, liquor room,  all exits, and main employee areas, have the software put in, where you can view not just from home , but in real time from your phone. See it as it happens.

 

B. Either become hands on, replace the disappointing General Manager and other Staff, or sell it, with a huge Cash down payment.

 

C. Bring in the best General Manager you can steal from a Corporate Chain, who is disciplined and is totally "READY TO GO FIRE IT UP".

 

D. Either buy our your Partners, or buy them out ASAP.

 

Or, email RichUnger@promotingnightclubs.com give him the specifics, and he will keep your information totally confidential, ALONG WITH HIS RESPONSE.   

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 PROCRASTINATION IS GOING TO COST  YOU FINANCIAL DEVESTATION! THE LONGER YOU WAIT, THE MORE IT COSTS YOU. AS AN OWNER, YOU CAN'T AFFORD TO LET YOUR EGO STOP YOUR SUCCESS. This New Year, it's not a Resolution, It's Packing Your Bar With Women, Women, Men Who Spend 101" Too many Owners are simply too Old, too Out Of Touch, too Lazy, too Much In Denial, so their bar, strip club, nightclub, lounge, restaurant with night life, sports bar, SUFFERS.  The way you use to operate is OVAH. Your REFUSAL to embrace CHANGE, is going to cost you EVERYTHING, or you can email RichUnger@promotingnightclubs.com

 

 

 HOLIDAY DRINKING REMEMBER THE CALORIES!

     About 5% of calories for the total adult population comes from alcoholic beverages, compared with 6% of calories from sugar-sweetened beverages, Nielsen says.

The latest findings are from the National Health and Nutrition Examination Survey, which evaluates food and beverage intake based on in-person interviews about dietary habits. The results are from more than 11,000 interviews from 2007 to 2010.

The U.S. population consumes an average of 100 calories a day from alcoholic beverages. Men consume 150 calories; women, 53.

Not surprisingly, most of men's calories come from beer: 103 of the 150 calories, Nielsen says.

For women, the calories are similar for beer (18), liquor (18) and wine (17), she says.

"If you are drinking an extra 150 calories more than you need a day, those extra calories could end up on your waist or your hips," says Joan Salge Blake, a clinical associate professor in the nutrition program at Boston University and a spokeswoman for the Academy of Nutrition and Dietetics.

"Those excess daily calories could cause you to put on a pound monthly and would add up to over 10 pounds in a year."

Blake says some people drink more during the holidays, which can lead to overeating and even more calories.

She recommends that people stop and consider whether they are really enjoying the wine, beer or mixed drink. Sometimes the quality of the product isn't worth the calories, she says.

Her advice?

"Ask yourself: 'Is this worth walking at least a mile at a brisk pace tomorrow to burn it off?'"

Other findings from the CDC study:

�Men ages 20 to 39 consume the most calories (174) from alcoholic beverages.

�Women over 60 consume the least, an average of 33 calories a day.

�Almost 20% of men and 5% of women drink beer on a given day; 4% of men and 7% of women drink wine.

�There was no significant difference in calorie intake from these beverages among whites, blacks and Hispanics.

�Caloric intake was slightly higher among people at the highest income levels than other income levels.

So do what most people do, walk up to five miles a day, even on New Year's Day, before the games come on.

 

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OWNERS, RIGHT NOW, MAKE IT A "GAME CHANGER" from

Your Format

Your Marketing

Your Entertainment

Your DJ Style

Your Dance Floor "FUN"

Your Bar "FUN"

Your Seating

Your NO LONGER CALL IT A VIP ROOM OR AREA I have a brand new NAME.

Your Front Entrance

Your Staffing

Your Management Style

Your Policy Rules, and ENFORCE THEM

Your Entire Attitude

You keep letting your competition pack your lunch, and now they are going to pack you up and shut you down, if you don't ACT NOW! It's going to be 2013, This is your Year, to come back and take back your Nights.  

 

 

 A DJ'S WIFE SEEKS HELP!

The bar that my husband is currently the DJ at in having issues trying to draw in customers.  They tried doing Wednesday night as Karaoke, Thursday $12 All You Can Drink Wells (to attract customers), Friday is Live Bands, and Saturday varies between live bands or just a DJ with a $10 All You Can Drink Wells.  The owner mainly advertises on Facebook and does not want to spend money doing advertisement elsewhere, since Facebook is Free.  They have tried Bikini Contests, 80's Night, Extreme Wrestling, and have hired bands that extremely popular elsewhere but, still, no one really shows up except on Thursday.  The owner does not want to remove the $12 All You Can Drink Wells because he does not want to lose to people that come in for that.  We are trying to come up with ideas to increase business but have not had any work.  Do you have any ideas or advice?  The club is located in a small city (15,000) and the median age is approximately 37.7.  People are always saying that they are bored and that they is nothing to do.  So, why do they not want to do to a club that always has something going on? Thanks Mr Unger, Abby.

 

MY RESPONSE:

                             ABBY, PEOPLE DO NOT WANT TO COME INTO THIS BAR, BECAUSE THEY SEE NO REASON TO. THE OWNER IS FIXATED ON THAT $12 CUSTOMER, BECAUSE HE WANTS THAT CASH, RATHER THAN REVAMP, REPOSITION, REINVENT, RENEW AND REFRESH IS BAR/CLUB TO ATTRACT A BETTER QUALITY PATRON. YOUR OWNER IS OUT OF TOUCH, HE IS CLOSE MINDED, WILLING TO TRY ANYTHING ONCE, THEN SAY 'SEE I TOLD YOU SO', THIS TYPE OF MENTALITY IS WHAT COST BARS, CLUBS TO CLOSE. RIGHT NOW, THIS CLUB IS ON THE DOWN SLIDE. BOOKING BANDS IS AN ART, NOT A BUSINESS. SURE I AM CONCERNED ABOUT THE COST OF A BAND, BUT I ALSO HAVE A THRESHOLD THAT MUST BE MET.

  I PLACE MY PRIORITIES ON HOW MUCH IS THE MAX I CAN SELL TIX FOR OR CHARGE A COVER FOR, HOW MUCH CAN I GENERATE IN ADDITIONAL INCOME THROUGH OTHER STREAMS ON THAT NIGHT, HOW MANY CUSTOMERS CAN I ACTUALLY PACK IN MY BAR OR CLUB WALL TO WALL. THOSE ARE THE ELEMENTS THAT DETERMINE IF IT MAKES SENSE TO EVEN BOOK THE BAND. ABBY, PLACE YOURSELF IN THE STATE OF MIND OF PEOPLE IN YOUR SMALL CITY, THEY ALREADY KNOW WHAT THIS CLUB IS LIKE, THEY ARE ALSO CONFUSED BY THE CONSTANT CHANGE IN IT'S FORMAT, THE UNKNOWN BAND FACTOR, THE $12 ALL THE WELL DRINKS NIGHT, THAT BRINGS OUT THE WORSE IN PEOPLE. MY CLUB IN "THE DAY" HAD A WEDNESDAY NIGHT THAT WE DID THOUSANDS OF DOLLARS WITH ALL YOU CAN DRINK, PACKED THE CLUB, BUT IT WAS THE WORSE TYPE OF NIGHT, WAY TOO MUCH OVER SERVING, PEOPLE WANTING TO MAKE SURE THEY GOT THEIR $12 WORTH OF LIQUOR, WE IMPLEMENTED ACTIONS THAT REDUCED THEIR DRINKING AND ALSO THE RISK OF DRIVING DUI, AS WELL AS PUT THE FOCUS ON "THE FUN", "THE WOW FACTORS" AND "THE FAB" EVEN WAY BACK THEN, I WAS MORE CREATIVE THAN ANY 20 CLUBS WITHIN 20 MILES OF US. THE CLUB YOUR HUSBAND SPINS AT IS GOING TO CLOSE. NOT TODAY, NOT TOMORROW, BUT BEFORE 2013 ENDS. THE OWNER DESERVES TO CLOSE, HE REFUSES TO EMBRACE CHANGE. HE WILL NOT SPEND OR EXTEND MARKETING BEYOND A FACEBOOK PAGE WHICH DEFIES ANY KIND OF COMMON SENSE. IF FACEBOOK WAS SO RESULT DRIVEN FOR HIM, HIS NIGHTS WOULD BE BUSY. IF FACEBOOK WAS SO CONNECTED TO HIS CLUB, HIS VARIOUS SO CALLED PROMOTIONS WOULD ATTRACT PEOPLE. THAT IS THE LACK OF VISION, THAT OWNERS REFUSE TO PUT UP THEIR OWN WEB SITE, WHICH HAS SO MUCH MORE ABILITY TO POST CONTENT, BUT YET, THEY ARE GLUED TO ONLY HAVING A FACEBOOK PAGE BECAUSE IT IS FREE. IT MAKES NO SENSE, IT DOES NOT WORK FOR EVERY NIGHT, IT ONLY WORKS FOR YOUR OWNER ON $12 ALL YOU CAN  DRINK WELL NIGHT. HE WOULD RATHER DRAW THIS TYPE OF PATRON IN, LET THEM PAY, GET THAT CASH, AND WALK AWAY, THEN TRANSFORM THIS CLUB INTO THE KING OF THE HILL. HE HAS NO CLUE WHAT READY TO GO, FIRE IT UP EVEN MEANS. NOR HAS HE EVER HEARD THE EXPRESSION. HE IS NOT UP TO DATE ON ANY OF TODAY'S FUSION.  ABBY, IT ISN'T A MATTER OF "TRYING TO COME UP WITH IDEAS TO INCREASE BUSINESS", THERE IS A METHOD TO THE MADNESS. IT REQUIRES DISCIPLINE, CONSISTENTCY, RELENTLESSNESS AND TIME. YOUR OWNER PUT THIS CLUB IN THIS DISASTEROUS SITUATION, IT IS NOT GOING TO CHANGE OVERNIGHT.  FINALLY, BRINGING IN BANDS THAT ARE VERY POPULAR IN OTHER AREAS IS A GREAT CONCEPT, BUT YOU HAVE TO KNOW HOW TO IMPLEMENT THEIR APPEARANCE, SO THAT IT PAYS OFF. YOUR OWN HAS NO INTEREST IN LISTENING TO "THE EXPERT", HIS EGO, HIS ONE NIGHT OF CASH FLOW, AND HIS LONG TIME WAYS OF OPERATING PREVENT HIM FROM CHANGE. I WISH YOU AND YOUR HUSBAND A GREAT HOLIDAY. YOUR HUSBAND, SHOULD LOOK FOR ANOTHER RESIDENCY SOMEWHERE ELSE OUT OF TOWN, THAT PAYS MORE AND HAS A MORE RECEPTIVE OWNER. GOOD LUCK, HE WILL FIND ANOTHER GIG TO SPIN AT. STOP WORRYING ABOUT THIS CLUB, THE OWNER ISN'T. HAPPY NEW YEAR!!!

 

  RESTAURANTS, CLUBS, BARS, LOUNGES, SPORTS BARS, STRIP CLUBS, GAY CLUBS, BAR & GRILLES, COUNTRY BARS, DOESN'T MATTER, THE WEB IS YOUR FUTURE TRAFFIC, CUSTOMER & ONE OF THE BEST TOOLS FOR MARKETING.

 NOT WHAT YOUR DOING WITH RADIO, NEWSPAPERS, CLUB PROMOTERS, NO!

 "HARD ROCK" rocked the social network because their customers enjoy their brand as much as they do, they come back to the brand and it stays on top of their minds. "Hard Rock does not do a lot of promotions with discounts to bring people in. A recent, clear-cut result of Hard Rock�s social-media strategy, however, was the 138-unit brand�s win in the inaugural Social Madness competition put on by the Business Journal network. "Hard Rock" uses techniques on the web, I advise to use, which grow its total count of Facebook likes and Twitter followers, by significant high impact numbers.

Hard Rock, which has more than 2.7 million Facebook likes and more than 215,000 Twitter followers, was the No. 16 brand ranked in the Restaurant Social Media Index in the second quarter.

As I have said, Photos, Photos, Photos, did the most to spur the engagement that helped "Hard Rock" show such powerful success on the web. It was a wide diversity of Photographs, not just customers, but a very expanded photo presentation that had energized "HARD ROCK" and it's dominant

position on the web. I told you so, over and over, but so many Owners refuse to embrace the Web, and end up costing themselves hundreds of thousands of dollars. They hire some fancy web company, that over charges and under performs, thus the Owner has a negative outlook on web success, refuses to do it again. It's their fault they chose some fancy site with a fast talker rather than check with me first. Email RichUnger@promotingnightclubs.com  

HAPPY, HEALTHY, JOYOUS HOLIDAYS TO EVERYONE, DON'T FORGET THE FAMILIES IN YOUR AREA, THAT ARE SUFFERING THROUGH TREMENDOUS FINANCIAL BURDENS, BRING THEIR KIDS TOYS, BRING THEM GIFT CARDS FROM RESTAURANTS, DO THE RIGHT THING. GIVE INSTEAD OF JUST RECEIVING THIS HOLIDAY SEASON. MAY THIS NEW YEAR BRING PEACE TO THE WORLD, JOY TO EVERYONE, AND NEW FOUND COMPASSION, CARING, LOVE, FROM WITHIN.

 

Copyright � 2012 Rich Unger

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