SURVIVAL IN 2012

2013 STAY AWAY FROM CLUB PROMOTERS

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2013 STAY AWAY FROM CLUB PROMOTERS
By RichUnger@promotingnightclubs.com

IT NEVER ENDS, WHY DO YOU LET YOUR PARTNER CUT DEALS WITH CLUB PROMOTERS?

Hey Rich, I just read your article, "CLUB PROMOTERS, ALL TALK, ALL ABOUT THEM".

You are exactly right and I am now backed into a corner because of bad, desperate decision making from my partner. He does not know how to say no!! and lets every "promoter" that wants a piece of our place come into our doors and take over. It is way out of control. They all want drink tickets , bottles, guest lists, it's f___________ ridiculous. We are losing money and wasting time with every ridiculous deal that is made. Our location has great potential and that is why we are approached a few times a week by these so called promoters. 

 I am a club owner in ____________________ and have been struggling and wrestling with my partner in steering our business in the right direction. I have 15 years exp in the business as a bartender and manager. We purchased our current business in May of 2011 and were open as a restaurant/bar plus had a built in catering business. The location is 8,000 sq ft and can hold 650-750 guests. We have 2 bars, a stage, DJ booth and a great sound system. We closed the kitchen over the summer and decided to just go with club nights. Thurs, Fri and Sat but willing to open any other night. Any words of Wisdom. after what I have been through, don't hold back. Wayne

MY RESPONSE:

                                Wayne, why doesn't your Partner learn, first hand after every decision he makes, that they are totally one sided and not on your side? Club Promoters, you are finding out over and over and over again are ruthless, self concerned, take all they can, act as if they own the club and do whatever they want, to whomever they want, whenever they want, and your partner enjoys this daily nightly routine of losing his and your club, his and your money, his and your control?

You are losing tens of thousands of dollars weekly based on your capacity. You should ban club promoters from even entering your premises. You should have leased out that kitchen before you even closed it. You should approach your Partner about buying you out with cash. He has no problem giving it away to any door knocking club promoter, he should give you cash to walk away. Or buy him out. One or the other before there is nothing left to call a club.

Club Promoters are not entitled to drink tickets, bottles, guest lists, NONE.

STOP LISTENING TO ALL THE PROMISES CLUB PROMOTERS MAKE, HERE'S WHAT YOU DO, IF YOUR GOING TO EVEN AGAINST MY BEST EXPERTISE TRY ONE OF THESE CLUB PROMOTERS TO SEE IF THEY WALK THE WALK, WHEN YOU BAR DOES "X" AMOUNT OF DOLLARS, THEN, AND ONLY THEN CAN THEY START COLLECTING THE DOOR, UP TO THAT POINT, YOU COLLECT, YOU KEEP ALL THE DOOR REVENUE, WATCH HOW FAST THE SO CALLED CLUB PROMOTERS TURN AROUND AND WALK OUT THE DOOR..................................................................................

For some reason that defies logic your partner has lost his common sense. How can anyone let these club promoters take over their clubs, lose money, and continue to do it, week after week?

How can you as a Partner just let it happen. There is no need for screaming or arguing, it's very simple, quietly and calmly, you explain you have had enough. You WANT OUT.  It's 2013 and your not a TEAM. It's time to walk away. Your frustration level, anxiety has reached the boiling point.

Your club has an ideal set up, but you in no way, shape or form need any outsider to pack this club. I don't know why your partner does not want to be hands on and pack this club. But ENOUGH IS ENOUGH. Between the door revenue, the free drinks, the free bottles, the guest lists, not only are you losing thousands of dollars, your also giving them away. You really have suffered enough. What a real pain in the tuchus. Your Partner is burying this club right before his eyes and yours.

What do you think I did when I owned the biggest Club on the West Coast of Florida? My Partner and I were on the same page at all times, we even had an Armored Truck pick up our deposits every day, we were rollin in cash. But Wayne, you are in just the opposite situation with your partner. It's like the movie "THE BREAK UP" with Vince Vaughn and Jennifer Aniston. Only in this case, your both guys and it's all about club promoters. The bottom  of the Night Life Barrel. Even on "Bar Rescue", Taffer The Terror had the Owners get rid of their club promoter. He was attracting the "WAY" Wrong Crowd. If your an Owner and you think club promoters are your only way to stay open, STOP, EMAIL RichUnger@promotingnightclubs.com

   "BUCKWILD" PREMIER JAN 3RD TO REPLACE "JERSEY SHORE"

IT'S JUST DAYS AWAY,  THE BEACH TOWELS, TANNING OILS, ARE ALL PACKED UP, say goodbye to Jersey Shore for good. How will you fill your Thursday nights at 10 p.m.? MTV is hoping to hit pay dirt (mud?) several hundred miles southwest of New Jersey with Buckwild, a new reality series about nine young-adult friends in small-town West Virginia who say they are living by the motto, �Whatever happens, happens.� And what seems to be happening is a lot of riding down hills inside giant tires, driving trucks dangerously through mud, tearing up the trails on ATVs and motorcycles, drinking, body licking, fighting with neighbors, and doing Jackass-y stunts that sometimes involve construction equipment. But don�t worry, there�s a heartfelt side to all of this ruckus, when one guy gives flowers to a girl he�s sweet on.Talk about going from the Tan to the Frying Pan, it's back to the Country Bumpkin" on MTV. Who Knows it may draw a huge audience. I would of been a lot more creative, I had some great concepts in mind, but the Programmers @ MTV decided to roll in the hay with this Reality Ya'll come and get it show. Buckwild debuts Jan. 3 at 10 p.m., and MTV will be airing two half-hour episodes back-to-back each week for six weeks, which means that conservative watchdog groups will have a fairly small window in which to be up in arms.......................

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UNDERAGE DRINKING CONTIUNES, LAX ENFORCEMENT PREVAILS

 

Here's a  strong statement to make your day," New York state is the easiest place for underage drinkers to illegally purchase booze", a new survey shows.

About one in six New Yorkers under the age of 21 reported they were able to buy their own liquor over the prior 30 days, according to the National Survey on Drug Use and Health report.

New York�s 15 percent average was well above the US average of 8.7 percent and about seven times the rate of the toughest states for teens to buy alcohol: New Mexico (2.5 percent), Idaho and Oregon (2.6). The survey covers the years 2008 through 2010.

New York Bars, Clubs, Lounges, must be far more stringent on checking IDs, on whom they allow in, and on actually serving individuals whom they know to be underage, appear to be underage and have an ID that is totally questionable, as to actually being that individual.

 

There are so many fake ids being distributed, the copies are clearly recognizable, yet many door personnel and bartenders simply look the other way or ignore the obvious. This is unacceptable.

My Son was hit by a drunk driver, his girlfriend was killed, they were just crossing the street, when the driver ran a red light. The driver was over served and I hold both the driver and the bar responsible.

Most bars, clubs, lounges have responsible bartenders, who know when to cut someone off and when to take the keys away and call a cab.

I am speaking to the ill responsible bartenders, who "knowingly" violate the law for a tip, for a friend, to generate more bar sales. IT'S NOT WORTH IT!!!!!   

Other lax states where youths can buy booze include Louisiana (14 percent), North Carolina (13), Connecticut (12.7) and Rhode Island and the District of Columbia (11).

"Despite the efforts to limit access, underage drinkers still are able to obtain alcohol, and many are able to purchase alcohol themselves," the federal report said.

New York ranked seventh highest for the percentage of minors who drank alcohol in the prior month @ 31.6 percent.

Vermont led the nation with 37 percent of youths imbibing, followed by New Hampshire (36), North Dakota (35), Colorado (33) and Connecticut and Massachusetts (32).

Utah "with a large Mormon population whose faith forbids alcohol consumption" had the fewest teen drinkers, 14.3 percent.

New York lawmakers and substance-abuse experts complained of weak enforcement of underage alcohol prohibitions, particularly in New York City, because it's a low priority. .

Part of the problem is that parents and society as a whole are more accepting of kids using booze rather than other drugs, said Luke Nasta, director of  Camelot Counseling Centers.

"It's a back-door acceptance," Nasta said. "It's not a priority. It's a sign of surrender on the part of society."

The New York State Health and Health Planning Council has proposed a crackdown on underage and adult binge drinking. But Gov. Cuomo shot down as anti-businesss the recommendations to curb boozing by increasing taxes on liquor, limiting the number of new bars and liquor stores, and restricting the hours of existing ones.

What Governor Cuomo should of done is sign an executive order that required all establishments selling beer, wine, liquor to take the "RESPONSIBLE VENDOR COURSE", that Florida demands. So that Owners and Employees are taught how to, why to, who to, when to follow the procedures  to prevent underage customers from obtaining illegal drinks, beer, or purchase it.

You don't punish the businesses with increasing taxes, limiting the number of establishments, or control the hours of their operation, you teach them, you inform them, you show them how to operate while preventing underage sales.

THIS IS NOT ROCKET SCIENCE. THIS IS SAVING LIVES. 

EASIEST STATES FOR MINORS TO OBTAIN LIQUOR ILLEGALY:

NEW YORK

LOUISIANA

NORTH CAROLINA

CONNECTICUT

TOUGHEST STATES FOR MINORS TO OBTAIN LIQUOR ILLEGALLY:

NEW MEXICO

IDAHO

OREGON

UTAH

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TREAT COUPON CUSTOMERS THE SAME AS CASH PATRONS!

According to an article in Business Week recently, many Restaurants, say that discount coupons are costly and do not help them build customer loyalty. The piece cited GreenCupboards, Groupon and LivingSocial as examples of coupon purveyors "that make money by selling discounts for restaurant meals,   and splitting the revenue with the businesses."

It also said that Manta, an online hub for entrepreneurs, found 11 percent of the businesses offering such coupons lost money and only 3 percent garnered repeat business. As a result, "82 percent of 1,087 respondents did not intend to run daily deal promotions this year.

Restaurants, who use coupons to drive customers into their doors might be sorely disappointed when they don't combine their discounts with superior customer service. What's more, customer service begins with the people who interact with customers, not with managers or owners..

THE RESTAURANT INDUSTRY IS A BUSINESS THAT REALLY RELIES ON PEOPLE TO DELIVER EXCELLENT CUSTOMER SERVICE FROM THE MOMENT THEY WALK THROUGH THE DOORS.

A staff lacking in motivation and dedication, will cost your restaurant repeat business, customer connection, and great word of mouth, let alone, negative reviews on Yelp, Urban Spoon and Trip Advisor.

One VP of a Major Restaurant Chain, noted, that when General Managers sit in their offices doing paperwork, ordering, and phone calls, when they need to be on the floor, can cost a restaurant up to 35% in positive perception, thus losing total connection with the people that were dining with them.

"Sensitize your staff to be aware when people are unhappy," And when they are unhappy, "you'd better get back to them pronto in a real-time world -- and I don't mean by email." A personal phone call is in order, nothing less.

Think about every touch point a dining patron has at your restaurant, from the first time they dine?

Is your Staff trained properly, mind set, are their cell phones locked safely in the office, so there are no distractions on a personal level.

Does your Staff realize what the "limitless Opportunity" is, to make that lasting impression, and not simply go through the motions of food service?

 Will the customer experience, from greeters, wait staff and cashiers, be inviting enough for them to return? Are there opportunities to thank them after they dine?

WITHOUT  GIVING EXCELLENT CUSTOMER SERVICE, YOU ARE WASTING MONEY ON COUPONS, CHEAP DRINKS AND CHEAP APPS. WHEN YOU HAVE GREAT FOOD, AMBIANCE, PRICING, NOTHING COULD BE MORE IMPORTANT THAN STAFF PROVIDING SUPERIOR CUSTOMER SERVICE, IT'S WHAT THE CUSTOMER REMEMBERS MOST. THIS IS NOT THE ECONOMIC TIME TO TOLERATE ANY LESS THAN THE BEST.

 
AFTER BEING A RESTAURANT, NIGHTCLUB, BAR & GRILLE, SPORTS BAR, GAY BAR, TYPICAL BAR, POOL BAR, HOTEL BAR, COUNTRY BAR EXPERT, for 40 plus years, I have come to the conclusion that up to almost 40% of Current Owners do not even belong in this business.

Some were forced in by Family, others by taking charge of their investment, others by being asked for help, others by thinking it was going to be "EASY", even others, by thinking their Spouse and themselves working together was going to be an ideal situation. ( And then they WOKE UP)

I have read the postings or pleadings on "SPIKE TV" by Owners, Managers, Families, Friends, for Taffer to spend all that money on REMAKING their bar, even though they have

THE WRONG CROWD

THE WRONG STAFF

THE WRONG FORMAT

THE WRONG LOCATION

THE WRONG MARKETING

THE WRONG IMAGE

THE WRONG REPUTATION

THE WRONG MANAGEMENT

THE WRONG DRINK/BEER PRICING

THE WRONG ATTITUDE TOWARDS A COVER CHARGE, ( BASICALLY BEING AFRAID OF IT )

THE WRONG BANDS ( LOCAL, WORN OUT, BURNT OUT, PLAYED OUT BANDS)

THE WRONG INVENTORY CONTROL ( SIMPLY EYEING THE BOTTLES)

THE WRONG AMOUNT OF TIME DEVOTED TO ON PREMISE OWNERSHIP

THE WRONG FOUL MOUTH

THE WRONG BAR APPEARANCE

AND Taffer is suppose to RENEW these bars in despair, desperation, down for the count, dying slowly,  drifting and dwelling?

HERE'S THE REALITY CHECK, IT WILL NOT HAPPEN. LET ME ASK YOU A MORE IMPORTANT QUESTION, BEFORE TAFFER HAD THIS "LOL" SO CALLED REALITY SHOW, WHAT WOULD YOU HAVE DONE TO SURVIVE, TO THRIVE, TO TURN YOUR BAR AROUND?


YOU WOULD OF BEGGED, BORROWED, YOU WOULD OF SOUGHT OUT THE BEST OF THE BEST, YOU WOULD OF TAKEN A RELENTESS ATTITUDE TO TURN THIS BAR AROUND.

THAT'S EXACTLY WHAT YOU SHOULD DO NOW. BECAUSE THERE IS NO Taffer coming to your bar.

IT'S YOUR BAR, YOU SHOULD DO EVERYTHING YOU CAN AND THEN SOME, BY ASKING FAMILY, FRIENDS, EVEN STRANGERS TO INVEST IN YOUR NEW, FRESH, RECHARGED, REINVIGORATED,

READY TO GO FIRE IT UP

 APPROACH TO TAKING BACK THE NIGHTS, BRINGING BACK THE WOMEN, AND ENERGIZING YOUR BAR TO BEING ON TOP IN YOUR COMMUNITY.

IT STARTS BY FILLING OUT THIS FORM http://www.promotingnightclubs.com/contact.htm IT COSTS NOTHING TO FILL OUT, WHAT HAVE YOU GOT TO LOSE?

ARE YOU AFRAID OF WHAT THE TRUTH IS?

CAN YOU HANDLE THE TRUTH?

THEN FILL IT OUT.......................... 

 

WHY ARE YOUR HAPPY HOURS SO WEAK IN 2013?

Just because your drinks and small plate apps are priced right does not mean your "Happy Hours" are going to be "HUGE".

It takes a slew of elements that create a popular watering hole for "Happy Hours".

Of course, "location" helps, people get off work, they want to drive to a destination location for a cheap drink, and low priced food.But, they do not want to be told "Happy Hours" are over in ten minutes.

Then there is the location right in the heart of the business district, that is empty during "Happy Hours",very few patrons, almost no females. Once again, cheap drinks, cheap small plates, but no customers to locate.

There is a method to building and having a powerful "Happy Hours".

Too often the "Hours" are all wrong.

The Bartenders are totally wrong.

The Atmosphere is a total turn off.

The Management is out of touch with the "Happy Hours" Customers.

The Small Plates are way too small and wrong selections are on the "Happy Hour" Menu.

I knew of a very popular "Happy Hours" Bar & Grille, for years, they were thee place to be. They mistreated their wine drinkers by offering every house wine during "Happy Hours", but "White Zin", the reason, many, many Patrons drank "White Zin", so their flawed thinking was to treat these customers in a most unfriendly way, by refusing to discount the wine, which cost no more than the rest of their house wines.Total arrogance, which finally caused so much ill will, and bad buzz, that they relented, adding "White Zin" to their "Happy Hours" Offerings.

Too Many Owners do not understand the purpose of "Happy Hours".

They view it as a necessary evil, rather than as a "Positive Perception". That's because they can't grasp the connection that a strong "Happy Hours" creates.

Far too often, Owners are in a rush to start and end "HAPPY HOURS", rather than embrace the actual strategic advantages that a room full of young professionals, hot women, men who spend actually are. You don't want the Ritz Carlton Crowd, you want the movers and shakers, who may be pretentious but want to go where the action is, not where the tradition is carried on. For a packed "HAPPY HOURS" daily, that dominate your Community, email RichUnger@promotingnightclubs.com

Stop losing money, stop bringing in the wrong patrons, stop putting the wrong bartenders behind the bar, stop, stop, stop what your doing to host your "HAPPY HOURS". For starters your hours are ALL WRONG.

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BAR THEFT IS UNACCEPTABLE IN ANY FORM.

YOUR BARTENDERS ARE OVERPOURING.

YOUR BARTENDERS ARE BUYING PPL DRINKS.

YOUR BARTENDERS ARE RINGING UP TOP SHELF & CALL BRAND DRINKS AS WELL DRINKS.

YOUR BARTENDERS ARE SNEAKING DRINKS FOR THEMSELVES WHILE ON THE JOB.

YOUR BARTENDERS ARE  MARRYING LIQUOR BOTTLES WITH ICE TEA, OR EVEN WATER. 

YOUR BARTENDERS ARE SLEEPING TOGETHER.

YOUR BARTENDER WHO HANDLES THE ORDERING IS FUDGING THE ORDERS.

I HAVE SOLUTIONS TO EVERY SINGLE ONE OF THESE REALISTIC, HAPPENING SOMEWHERE, ALMOST EVERY NIGHT OF THE WEEK.

SAD, BUT TRUE. HARSH, BUT THE TRUTH.

EMAIL RichUnger@promotingnightclubs.com

 

WHY ARE THE ONLY PROMOTIONS YOU RUN, EITHER CHEAP DRINKS OR CHEAPER BEER? I go to Bar after Bar web sites, Club after Club web sites, Bar & Grille web sites , the #1 Promotion all of these on premise establishments have in common? Is they "BAR BEG". They never ever bring any "FUN", any "WOW FACTORS",any "FAB". NONE....................

 

These are NOT PROMOTIONS:

1. Liquor Brand Parties

2. Beer Brand Parties

3. Karaoke

4. Local Bands

5. Pool Tournaments

6. UFC Fight Viewing

7. Dart Tournaments

8. A DJ

9. Club Promoters ( why give some stranger control over your bar or club?)

10. A Wine Tasting

11. Trivia  

THESE ARE NOT EVEN CLOSE TO BEING CONSIDERED PROMOTIONS. YOU HAVE DONE IT YOUR WAY, LOOK AT THE RESULTS. IS YOUR PLACE PACKED FOUR NIGHTS A WEEK? ARE YOU ROLLING IN CASH FLOW? IS YOUR STAFF STABLIZED AND NOT LEAVING AND BEING REPLACED MONTHLY? ARE YOU AT THE BOILING POINT?

VERY SIMPLE, EMAIL RichUnger@promotingnightclubs.com

HAPPY NEW YEAR, HAPPY PREMIER "HAPPY HOURS", HAPPY PACKED NIGHTS FOUR NIGHTS A WEEK.

 

 

Copyright  Jan.  2013 Rich Unger