SURVIVAL IN 2012

SPRING BREAK, WHERE THE PROFITS ARE!

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SPRING BREAK, WHERE THE PROFITS ARE!

By RichUnger@promotingnightclubs.com

 

EVERY COMMUNITY, REGARDLESS OF THE INFAMOUS "PANAMA CITY", "CANCUN", DAYTONA BEACH", "FORT LAUDERDALE IS BACK,"PALM SPRINGS,"OF COURSE "SOBE" DESTINATIONS for Spring Break, your Community is also a "Spring Break Place To Play". 

 From Community Colleges, to Vocational Schools, to State Universities, there are hundreds and hundreds if not thousands of legal drinking age potential patrons, you should be targeting.

These annual "Rites of Spring" do not mean cheap drinks, free beer, no cover charge, and bar begging. Those days are gone.

This 2013 "Spring Break", jump into the "FUN". Run into the "WOW". Leap into the "FAB". This "Spring Break" put the total emphasis on "SUN, FUN, QWEST FOR THE BEST BIKINI BODY", buy at least 36 American Made Bikinis that retail for $75 a dozen in each size, small, medium, large, from www.bestbikinisforcontests.com and have your Beer, Liquor, Vendors pay for them, either in cash or product. Give each female that enters a free bikini to model in, compete in and keep. You assign a Contest Coordinator, you do not give out the bikinis until the Event begins. You set up a secure changing room, with a mirror and electricity. You also lock the contestants pocket books in an office with no one having access to them. NO ONE. NO BAR, CLUB, SPORTS BAR GIVES AWAY US MADE, TWO PIECE BIKINIS JUST FOR ENTERING AND COMPETING. NOBODY IN YOUR AREA DOES THIS.  

 

  You enlist a local hair stylist and make up artist, the Mary Kay Reps just @ the opportunity, the young ladies have their hair quickly styled, their make up done promptly, they cover the cat walk, but in Heels, no bare feet, no sandals, no sleaze. They sign a "Contestant Pledge" prior to competing, it clearly states:

A. No Drunk Contestants

B. No Touching Yourself

C. No Cursing, No hands in the air, otherwise Instant Disqualification and No Free Bikini

Why give away your bar, get in nothing but rowdy students, hold sleaze contests, and create a dreadful environment, when you can just the opposite?

Your not SENOR FROGS or CARLOS' N CHARLIES, where the entire format is drinking.

You want Female Students to feel safe and comfortable in your bar, club, bar & grille, sports bar.

I have packed in over 1500 Students into a Club on SOBE every Thursday Night at $20 a head, with not a single problem or confrontation. The largest no roof club, 30,000 square feet on Collins Avenue. I rocked SOBE. Every VIP paid, Every VIP bought their own drinks. Nobody skated for free.

Not with me. You deliver "FUN", "WOW FACTORS" and "FAB", everyone pays the cover, and pays for their drinks.

 

 

D. RELEASE OF LIABILITY FOR THE ESTABLISHMENT OWNERSHIP, MANAGEMENT, STAFF, THE TOTAL APPROVAL OF PHOTOGRAPHS TO BE USED BY THE ESTABLISHMENT FOR MARKETING.

THIS FORM IS SIGNED, DATED,  DRIVER'S LICENSE COPY MADE AND ATTACHED FOR AGE PURPOSES AND KEPT.   

 

  YOU have Judges  who are both Sponsors and Customers, the Sponsors pay nothing, the Customers pay $100 each to sit at the Select Judges Table, that is set up with a table cloth, chairs, Score Cards with numbers 5 through 10. a Sign professionally made by a beer company that reads "OUR JUDGES" hangs in front of the table, Plastic Stanchions are placed around the table to give it more importance. The Contestants are given garters that also have a button with their number on it. The Contestants are instructed to walk the cat walk, then stop @ the Judges Table, exit the runway. The Judges hold up their scores only after the Contestant is out of sight. It's not a sloppy, unprofessional, disoriented anything goes bikini contest, it's all about Style, Panache, and just like Victoria Secrets, it's fast paced, high energy, highly erotic, but very, very tastefully.

Having the best looking female models is the key.

Email RichUnger@promotingnightclubs.com Any Club, Any upscale bar, upscale on the water Restaurant, upscale Sports Bar should consider hosting this event. Feel Free to email me for direction, advice and expertise, I have produced easily over 300 such events, fashion flashes, Sun n Fun, Bikini Wars. 

 

 

 

 

 

 

 CLUBD, BARS, DON'T PAY CASH ANYMORE!

    From providing healthcare for your bar staff, your wait staff, your kitchen staff, to having the produce delivered, to having plumbing, electrical, painting, outside maintenance  performed, DON'T PAY CASH. BARTER IS BETTER.

 When I owned my Club, we bartered out everything stated above. When you have food and liquor as your business, you have BARTER GOLD.  Instead of paying local business owners cash, try barter, nine out of ten will jump @ the new way to pay. Sure there are Barter Groups, Barter Companies, but why pay a % to them, WHEN you can Barter one on one with no payment to any group for the transaction. Of course you must report all Barter Transactions on IRS form 1040 Schedule C.

    Do not think because you barter, you are not responsible for tax on these one on one trades, you are. When I owned my Club, I bartered out carpet, bathroom repairs, printing, window washing, Car Repairs, Tires, painting, signs, name it you can barter it. I DID !  

 Even car gasoline, from a local independent dealer. The sky is the limit.

Currently, Lounges, Restaurants, Clubs are trading out Doctor Visits, Dentist Visits one on one with both Doctors and Dentists for their employees, instead of paying for insurance coverage.

In fact the #1 in demand commodity within Barter Companies are Restaurant and Bar Script.

The trade it increments of $100. So from now on, you have nothing to lose and plenty of your own cash to keep. Ask if you can barter with your locals. Of course National Companies cannot barter, unless it is a franchise and independently owned and operated. There is even software out there for you to download and keep control of your trades.

 You will Thank Me, ten fold, when you use your own liquor, your own food, instead of your own cash to pay for what your bar, restaurant, lounge, club needs.

 

 

   

 

 

 

MTV BRINGS OUT THE WET, WILD, ALMOST ANYTHING GOES, WAKE UP, YOUR IN MUD FLAP LOVIN, AMERICA!

  Its been called �The Jersey Shore Of Appalachia�, but MTV�s Buckwild last night bested its network time slot predecessor. The 10 PM debut of the reality series, about a group of thrill-seeking young adults in small-town West Virginia, pulled in an audience of 2.49 million viewers and a 1.4 rating over its back-to-back episodes Thursday night. That�s more than 1 million more viewers than the 1.375 million who watched the premiere of Jersey Shore in 2009. Of course, Jersey Shore went on to get record ratings for MTV; at one point, in its third season, Jersey Shore had an audience of 9 million as Snooki, Pauly D and the other housemates became national topics of conversation The Promotional Possibilities are once again endless.

As the show develops and certain characters become stand outs, you will have the opportunities  to capitalize on and pack your club with Premier Promotions tied in with this Reality Wild Anything Almost Goes Show. What an Owner who I have shown, taught and enlightened does, is take the latest in fads, styles, culture, music, fashion, lifestyles and covert them into Premier Promotions. Is it easy NO.

 Can any Owner do this, NO. You need to bring new faces from different places back to your place.

You need to empty out competing bars. Empty out competing lounges. Empty out competing clubs.

At Night, empty out any Restaurants with any kind of night life so that your Restaurant DOMINATES.

THESE ARE THE MONEY MONTHS. YOU ARE SO QUICK TO MAKE UP EXCUSES, SO EASY TO

HESITATE, SO SIMPLE TO DELAY. This year, stop all the past procrastinating. Seriously, haven't you lost enough money, listened to too many people who know nothing, and ended up with dead nights? I speak to too many Owners who are afraid, instead of being fearless. Who need to be cuddled instead of standing tall.

Fear is not what you want to feel in this business. Partners, forget about them, if they were so smart and knew so much, your bar would not be dying. If your Spouse were so insightful your lounge would not be so slow. Isn't it time you took action? Isn't it time you went in the RIGHT DIRECTION? Then do it.

Email RichUnger@promotingnightclubs.com Look how MTV went from "The Jersey Shore" to Small Town  

West Virginia".

 

 

 

 

 WHEN ALITTLE LUST IN YOUR CLUB IS NOT ENOUGH! WHEN "CLUB MARQUEE" OPENED RECENTLY IN NYC, THEY DIDN'T OFFER CHEAP DRINKS, OR FREE COVER, THEY HAD MIDGETS IN COSTUMES, DANCERS IN UNDERWEAR, THEY WENT OVER THE EDGE AND PUT A LINE OUTSIDE.

THEY WILL GIVE "PACHA" A MAJOR PAIN IN THEIR TUCHUS, BECAUSE "MARQUEE" IS BACK, BIGGER, BETTER, BADDER THAN IN IT'S ORIGINAL INCARNATION. IT IS TAKING NEW YORK CITY BY CLUB AFTER CLUB. FROM THE MEAT PACKING DISTRICT, TO THE WEST SIDE. WHEN A CLUB LIKE "MARQUEE" OPENS, EVEN IN NYC, THE CROWDS ARE GOING TO EMPTY OUT OF OTHER TOP CLUBS AND FLOCK TO THIS CLUB. WILL OTHER CLUBS FEEL THE PRESENCE OF "MARQUEE", COUNT ON IT. WHAT I DO IN SUCH SITUATIONS IS PERPARE FOR THE NEW CLUB OPENING, BY STEALING THEIR THUNDER. THAT'S RIGHT, YOU NEVER EVER LET A NEW CLUB OPEN AND SIMPLY LINGER ALONG. YOU PLAN TWO MONTHS AHEAD, SO THAT THE IMPACT OF THEIR GRAND OPENING IS ONLY MARGINAL TO YOUR NIGHTLY BUSINESS. YES A MAJORITY OF CLUBBERS ARE GOING TO DASH TO "MARQUEE" TO SEE WHAT IT'S ALL ABOUT, BUT YOU CAN MINIMIZE IT, BY ROLLING OUT YOUR OWN FRESHLY FOUND "FUN", YOUR OWN " WONDEROUS " WOW FACTORS".

I HAD A HUGE TWO CLUBS UNDER ONE ROOF COMPLEX IN THE SOUTHWEST, CONTACT ME, THEY KNEW OF A NEW CLUB OPENING, BUT THEY WANTED TO "STEAL THEIR THUNDER". SO I PLANNED A SERIES OF NIGHTLY "WOW FACTORS", THAT WE LAUNCHED THE EXACT SAME TIME AS THEIR PRE PLANNED OPENING BLITZ. IT WAS A FAR AND AWAY MASS TAKE AWAY.

THEY OPENED TO HALF A PARKING LOT FOR THEIR NEXT SIX WEEKS.

MY TWO CLUBS KEPT THEIR GAME ON.

THE NEW CLUB NEVER DID CAPTURE THEIR SHARE OF THE MARKET, THEY SPENT WAY TOO MUCH ON THE REMODEL, BUT FAR TOO LITTLE ON A GAME PLAN. THEY STARTED WITH CHEAP DRINKS, THEN NO COVER, THEN BOTH. BUT WHATEVER THEY THREW AT MY TWO CLUBS, DIDN'T MAKE A DENT. I HAVE TO LAUGH NOW THINKING ABOUT IT. AT THE TIME IT WAS A VERY TIGHT STRATEGY, NO MISTAKES, NO OVERTHINKING, NOR OVER REACTING. I DID IT THEN, I DO IT NOW. IT'S EASY FOR ME, BECAUSE, I HAVE BEEN THERE OVER AND OVER. I EAT, SLEEP AND BREATHE THIS INDUSTRY. MOST NEW OWNERS ARE CAPITVATED BY THEIR OWN PRECONCIEVED THOUGHTS OF PACKED NIGHTS. WHAT THEY DON'T SEE IN THEIR REAR VIEW MIRROR IS THE "599 COUPE" PASSING THEM LIKE A LIGHTENING ROD. THAT'S ME.

EMAIL RichUnger@promotingnightclubs.com or find out upfront what your obstacles are, fill this out   http://www.promotingnightclubs.com/contact.htm I don't curse, I don't yell like Jon Taffer, but I do what he can't I give you "THE FUN", "THE WOW FACTORS" and "THE FAB".

 

 

"12 SHADES OF BIKINI PLEASURE, THE ULTIMATE MODEL SEARCH"

"Fifty Shades Of Grey" is the most influential book on sexual intensity for Women in decades. It's all about Wild, Kinky and Unhibited Sex.

Women can't get enough of the book and some of the real thing.

The Promotion is all about taking 12 different colors of bikinis, just go to www.bikinisforgreatcontests.com and buy 12 different colors of two piece made in the USA Bikinis, Triangle Tops with American bottoms, you then host a "A 12 SHADES OF BIKINI PLEASURE, THE ULTIMATE MODEL SEARCH". HOST THIS CONTEST FOR 4 WEEKS, giving 12 different hot, young, ( 18 or 21 and up depending on State Laws) a free $75 solid color bikini. Only 12 young ladies can enter, each in a totally different color, you can see the swatches of the colors on the web site. Post this on your web site, on Facebook, on Twitter, on Youtube with video, on instagram with a photo, on pinterest, and reach out to young aspiring models. Work with a local very reputable Photographer who specializes in Model Photo Shoots, arrange to have a huge banner of his Photography Business hung up every week, have the banner made by your beer company. Each week the Winner, along with second and third place finalists are awarded a Prize and are qualified to go on Finals. For Three Weeks you host this Model Search, the fourth week are the Ultimate Grand Finals.  Nine Young ladies are competing for the Grand Prize Package which consists of "$200 Cash", "Gift Cards" from a local hair salon, a local nail salon, a local work out spa, and a "$500 Photo Shoot" that includes the Winner posing in Gowns, Club wear and Swim wear for her own Portfolio. Each Week the Photographer posts the top three finalists on a huge wall or board in the establishment that is out of reach by patrons, or in a Plexiglas locked framed case, that we always use. Each picture is numbered so patrons can buy pictures. The Judges are the Manager or Owner of The Hair Salon, The Nail Salon, The Work Out Spa, The Photographer, ( even though he is shooting the contests)  and a VIP Judge from the local area, preferably a Female.

A PRESS RELEASE SHOULD BE SENT TO ALL MEDIA.

THERE IS NO SLEAZE, NO SHAKING THE BOOTY, NO CHEAPENING THE CONTEST.

EACH CONTESTANT MUST SIGN A RELEASE OF LIABILITY AND A RELEASE OF PHOTOS TAKEN.

NO CAMERAS ARE ALLOWED AT ALL.

IF PEOPLE WANT PICTURES THEY NEED TO PURCHASE THEM THROUGH THE EVENT'S OFFICAL PHOTOGRAPHER.

BETWEEN THE 12 DIFFERENT COLORED BIKINIS, THE CONTESTANTS, THE MUSIC, THE FEMALE CONTEST HOSTESS, THIS IS STYLISH, UPBEAT, TRENDY, ANY OWNER WHO DOES NOT GET IT, IS LOST IN SPACE. FOR QUESTIONS, COMMENTS, EMAIL RichUnger@promotingnightclubs.com this event is not for dive bars, or run down clubs, This will pack your place. If you don't serve food, go get a huge microwave and I will show you how to generate from $500 to $1000 on Contest Day. The Grand Ultimate Finals should have a cover charge. I will show you how to implement one, without almost no resistance of any kind.     

 

 WHEN IT COMES TO NEW CLUBS, NEW YORK CITY HAS AN EXCLUSIVE ON A NON GAMBLING TOWN: 

GRAB THEIR ATTENTION! NEW YORK CITY HAS FOUR "HOT, HOT, HOT, HOT, CLUBS OPENING!

RICHIE'S PICKS AS THE HOT, HOT, HOT NEW NYC CLUBS

IT'S A NEW YEAR AND TIME FOR NEW CLUBS IN THE CITY THAT NEVER SLEEPS:

 

MARQUEE: NOW OPEN, After shuttering last year for renovations, this historically bridge and tunnel   space (pictured) reopened last week with more dance floor and more emphasis on big name DJs, ( think David Guetta) Should need private time with your dance partner, the upstairs bathrooms are decorated with

banana scratch & sniff wallpaper  and Beastie Boy Mike D designed the downstairs ones. Shell out for bottle service or enjoy craft cocktails at the bar.

289 10th Ave ( W 27th St) Chelsea

 

OUTPUT OPENING SOON, This soon to open Williamsburg spot for house and EDM is situated right near the Wythe Hotel and thus perfect for hitting up drinks @ Reynards. It's not exactly a mega club, it's got a reported capacity of 452 but it's still the biggest thing in the "hood". No opening date is set, but it's hosting a Bunker Event ( with Speedy J, Peter Van Hoesen and Mike Servito) on February 22nd.

74 Wythe Avenue (N. 12th Street), Williamsburg

 

BOSSA NOVA CIVIC CLUB NOW OPEN, opened last Month, Bushwick's Bossa Nova is a tropical cocktail bar- meets Nightclub, with the expected amount of asymmetrical haircuts. It hosts some pretty sweet acts, though, including Justin Miller, Steve Summers, and Light Asylum's Shannon Funchess.

1271 Myrtle Avenue ( Hart St) Bushwick

 

SPACE NEW YORK, OPENING SOON, Ibiza's SPACE is legendary and it's New York iteration will surely be just as bad ass. The details are slim on this forthcoming space, but reports claim it'll have a capacity of 13,000, so bring your friends, all of them.

W 50th and 12th Ave. Chelsea

 

NOW THAT'S WHAT I'M TALKIN BOUT ! FRESH, NEW "WOW", "FUN", "FAB" CLUBS FOR NYC 

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WANT TO HAVE A PACKED SPORTS BAR, WHEN THERE ARE NO GAMES ON, PACKED WITH WOMEN, WITHOUT GIVING CHEAP DRINKS OR FREE DRINKS, WANT TO HAVE A PACKED BAR AND GRILLE FOUR NIGHTS A WEEK?

 

Email RichUnger@promotingnightclubs.com

 

THESE ARE THE MONEY MONTHS, DON'T JUST OFFER THE SAME BORING, BASIC, STALE, PREDICTABLE, OUTDATED FORMAT EVERY NIGHT.

 

Copyright  Jan. 2013 Rich Unger

 

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