NIGHTCLUBS & BAR PROMOTERS
I receive a phone call from a Club Promoter, It's Saturday Night, 6pm. The Club Promoter explains to me, he has a major "Event" planned for this upcoming Thursday Night @ a Club that holds 500 ppl.
He is handing out flyers, ( I can't even believe anyone would still use this totally ineffective way of reaching clubbers in 2013) he has a Face Book page, and that's it.
He is letting women in free, but he keeps the cover charge.
$20 for guys, $40 for couples.
I ask him, "what is the format, the club DJ and drink specials?" He replies "Yes".
I proceed to ask him, where is "THE FUN", what are "THE WOW FACTORS?"
This event is on a Thursday Night in just days, and you have no hook, no lure, no draw of any kind .
He says "I am looking for a club promoter with an idea".
I respond "You are a club promoter".
He has no response.
I ask him when is the club going to promote your event?
He tells me starting Sunday, they are going to post it up on their web site and their Face Book page.
But, I tell him, it's Saturday Night, why isn't the club both inside, online, and outside, not embracing his Night?
Again, he has no response.
I go to the Club's main web site, a powerful site, with many upcoming Promotions, but no mention of this coming Thursday's event.
I visit the club's Face Book page, an energized page, but again, not a word about this coming Thursday's event.
I find the Club does not have usual consistent Thursday Night Concepts.
So, what the Club did, was simply give this so called Club Promoter, a Thursday Night, since they had nothing to lose, except the cost of their DJ and a bartender, a Door Person and that's about it.
The event is going to be a total failure.
The so called Club Promoter has no clue.
When I ask him what is going to attract a crowd, what is going to hold the crowd at the club, what is going to generate "THE WOW", what is going to bring Women in???????
He says "The Night will be a huge success".
I shake my head in disbelief.
Why call me at the very last minute, if the event is a SRO Crowd Night?
Why seek A Nightclub Consultant,, if you have an upcoming Packed Promotion?
The Night bombed, maybe 20 ppl showed up, mostly girls who paid no cover.
I told this so called Club Promoter it was a NO GO, but again as usual, EGO, and ARROGANCE over took common sense, logic and experience.
YES, The Night bombed. I knew it, the Club Owner knew it, but the Club Promoter was so thrilled, that he been given a night, with no support, no marketing, no promotion, he did not have slightest perception on how, when, where, why, what, who.
Happens every week @ some club some where.
An Owner desperate to build a night, gives a deadbeat club promoter a night, to roll the dice.
it always comes up craps.
Email RichUnger@promotingnightclubs.com Stop wasting your time, your club's image, your business. Start making serious money on a consistent basis
I have said for years, "NO CLUB NEEDS A CLUB PROMOTER" and I have shown Owner after Owner after Owner that they can do it themselves, far better, far bigger and far badder than they even thought.
It's all about TIMING, ENERGY, CREATIVITY, MARKETING.
The industry in 2013 is like it has never been before.
DJs, LIVE NATION, now has a LIVE NATION ELECTRONIC DIVISION which not only has LOCKED IN MAJOR SUPERSTAR DJs BUT ALSO THE PROMOTERS OF ELECTRONIC MUSIC FESTIVALS.
DJs now are making close to a million dollars for a single festival appearance.
ABSOLUT VODKA paid "Swedish House Mafia" $8million even as they were splitting up to promote "GREYHOUND", A NEW SONG BY SHM and at the same time a new Cocktail named by "ABSOLUT". Thus the Alliance....................................
Don't waste your time listening to the promises of club promoters, they have no experience, they have no money, they have no knowledge, they have never owned a club, they have never ever managed a club, yet, your going to give them the reins of your club for a night, just to do whatever it is they do, to bring in who knows what quality of or caliber of patron, the risks far out weigh the rewards. The horror stories are endless.
There was an owner of an upscale club in Ohio, who listened to the pitch from a longtime club promoter.
He listened and bought in. He let the club promoter take over a Friday Night, since it was slow.
The club was packed, a line outside, but the crowd was the worse, no dress code, none.
A huge demographic of men around nine to every one female.
For the first month Friday Nights were jammed, but the Club Promoter was keeping the door, the bar revenue was nowhere up to the typical clubber spending average. The Club Owner was making less at the bar, than the Club Promoter was making at the door.
Then the fights, the drugs, the negativity was occurring both inside and outside the club/
The local Police Department was so fed up with the nightly calls, on Friday Nights, that the City Council denied the Owner the ability to add an outdoor patio. The Owner destroyed his club, he was fortunate, that when he closed this originally outstanding club, degraded to a "ghetto label" venue, that "Sears" bought his building to use as a warehouse. He lucked out, do you know how many Club Owners end up closing, and there is no "Sears" waiting to buy the building?
Hundreds every year, add bars, and your talking up to five thousand.
Reasons for clubs Closing;
A, Lack of Hands on Ownership/Poor Management, lazy, inexperienced, disregard for their responsibilities.
B. Ownership drinking in front of staff, drinking at all while at their own club, sleeping with staff, doing drugs, not being an "OWNER", showing a complete disregard for staff, customers, and themselves.
C. Failure to change, same DJ, same Decor, same Format, same lame Staff, Same lazy GM, Same Radio advertising, Same local bands, Same disgusting bathrooms, Same bad reputation, Same rude door personnel, Same
D. Letting in wrong crowd out of despair, dropping dress code, giving women free cover charge for no reason. DJ cursing, playing hardcore hip hop.
E. Owners not paying their taxes, rent or bills, instead pocketing the cash. Payroll Taxes not being paid, staff not being paid on time. Letting club interior and exterior deteriorate.
F. Partners or Family who create nonstop infighting, causing the Club to suffer.
If your fit any of these criteria, you should STOP, EMAIL ME ASAP and REVAMP, REINVENT, REFRESH, RENEW both YOURSELF and YOUR CLUB.
RichUnger@promotingnightclubs.com ONLY OWNERS PLEASE...........................I ASK AGAIN, ONLY OWNERS PLEASE.
CELEBRITY CHEFS AND WHO AMERICA WANTS TO PREPARE THEIR MEAL?
WHO WOULD PEOPLE WANT AS THEIR CELEBRITY CHEF TO PREPARE A MEAL:
1. EMERIL LAGASSE 25% OF THE PUBLIC
2. GIADA DE LAURENTIS 23% OF THE PUBLIC
3. BOBBY FLAY 22% OF THE PUBLIC
4. GORDON RAMSAY WITH 18% OF THE PUBLIC
5. JAMIE OLIVER WITH 18% OF THE PUBLIC
MY PERSONAL FAVE, BOBBY FLAY
"IBIZA" IT'S WHAT ALMOST EVERY AMERICAN CLUB ASPIRES TO EMULATE:
Let's face facts. Vegas Clubs, spends millions and millions on the atmosphere, the bells and whistles, the "WOW" and the "FUN".
Then Vegas Clubs, pay whatever it takes, no, I take that back.
Vegas Clubs over pay their DJs, so that they can look in Residency Gigs, and no other Club in Vegas can book their DJs.
They also let it REIGN, they go all the way with their Premier Promotions to play "CAN YOU TOP" with their competing clubs.
But your Club is not in Vegas, it's in Ohio, yours is in Texas, and yours is in Michigan. You want the "IBIZA EXPERIENC" , you just don't know how to capture it. But I do........................................
It's all about the Atmosphere, the Energy, the Format, the Marketing, the "FUN", the "WOW FACTORS".
There are SIX COMPONENTS to creating a "IBIZA" EXPERIENCE, but unless you know the implementation, you cannot even begin the process. That's right, I can turn your Club into a Night Life IBIZA Adventure. But, you have to be committed to having your GAME FACE on and your overall GAME ON......................Again, Email RichUnger@promotingnightclubs.com
All Communications are held in the strictest of confidence.
I never ever use anyone's real name, real location, real club name, NEVER EVER. Please fill out this form and RENEW YOUR CLUB, BAR, RESTAURANT, SPORTS BAR, ADULT ENTERTAINMENT CLUB, GAY CLUB, LOUNGE. http://www.promotingnightclubs.com/contact.htm
DON'T JUST PUT YOUR MENU OUTSIDE, NOT ANYMORE, IT'S NOT ENOUGH.......
FROM NOW ON THE MARKETING MANIA IS "DIGITAL PHOTO FRAMES".
YOU TAKE EXCELLENT PICTURES OF YOUR MOST POPULAR DISHES AS
WELL AS YOUR BRAND NEW CREATIONS.
PUT THEM IN THE BIGGEST "DIGITAL PHOTO FRAMES" YOU CAN BUY, AND HANG THE
FRAMES IN YOUR WINDOW.
THE VISUAL, THE VIRAL ON THE WEB, IS NOW TRANSFERED TO YOUR FRONT WINDOW,
SHOWCASE, OR WALL ENTRANCE.
OF COURSE, THIS NEW CUTTING EDGE, INSTANT GRATIFICATION METHOD WILL ONLY WORK IF YOU ARE IN A WALK TRAFFIC AREA.
WHERE PEDESTRIANS ARE WALKING RIGHT BY YOUR RESTAURANT DAILY.
FROM NOW ON, NOTICE HOW FROM RETAIL SHOPS TO CANDY STORES, FROM APPLE STORES TO IKEA BRICKS AND MORTAR, THEIR WINDOWS ARE NOW USED FOR VISUAL LIKE NEVER BEFORE.
I CAME UP WITH THE CONCEPT OF USING "HUGE DIGITAL FRAMES" AND PUTTING DELICIOUS, MOUTH WATERING PHOTOGRAPHS OF YOUR DISHES IN ROTATION, WITHIN THE "DIGITAL FRAME". NOTHING, NOTHING HAS THE POWER TO ATTRACT DINING PATRONS MORE THAN SEEING THE DISHES UPFRONT AND ALMOST ABLE TO TASTE.
THIS IS "RESTAURANT WOW ON SITE MARKETING. THE POWER OF THE "DIGITAL FRAME" IS EXCITING, ENTICING AND INVITING.
REMEMBER, THE PICTURES MUST BE PERFECT.
THE PLACEMENT OF THE "DIGITAL FRAMES" MUST BE POSITIONED FOR MAXIMUM EXPOSURE.
WATCH THE REACTION. WATCH YOUR TABLES FILL UP. WATCH THE NEW CUSTOMER BASE YOU CREATE.
Start Your Weekend Format off with "FEELIN FOXY FRIDAYS".
You want to appeal directly to women.
Instead focus on what Foxy Women Want?
The secret to "FEELIN FOXY FRIDAYS" is all about "FUN", "WOW", "FAB".
Women want to relax, engage, interact, WIN.
Women want to Dance, Drink, Dine, Demand!
Women want Fashion Flashes, not boring fashion shows.
All Male Servers for Starters, ( with a secret weapon that truly enhances Women's experience)
This is not about cheap or free drinks, why beg women to come in?
No, quite the opposite.
From Craft Cocktails, to Craft Tapas, it's all about a Friday Female Foray.
THE COMMON MISSTEP IS A FAILURE TO KEEP UP WITH THE VERY CHANGING LANDSCAPE OF WHAT A WOMEN'S NIGHT SHOULD BE ALL ABOUT. FORGET THE PAST. I HAVE DONE THE RESEARCH, I HAVE THE KEY FACTORS THAT ARE INFLUENCING HOW WOMEN RESOND TO NIGHTS DEDICATED TO THEM. FROM SOCIAL MEDIA TO YOUR OWN NETWORKING, YOUR WEB SITE, YOUR ABILITY TO CONNECT.
I have given you the basics now you take over, implement the specifics
IF YOUR CLUB IS LOCATED IN A RESORT AREA, THEN "DAYLIFE" IS AS IMPORTANT AS "NIGHTLIFE". I CAN GUIDE YOU TO GENERATING $500,000 PLUS JUST IN "DAYLIFE REVENUE"!!!!!
When your Club is situated in a Resort Community, you need to focus on DAYLIFE as much as NIGHTLIFE. It's not just Vegas, but any Resort Area with a Nightclub, outside patio, deck, space, Too many Owners miss tens of thousands of dollars, because they do not know how to grasp, how to implement "DAYLIFE". It's an entirely new avenue of income. But it's as good as Nightlife.
Owners just don't grasp what I see as a gold mine
Bikinis, Music, Drinks, FUN, WOW and you have the basics for a foundation of Fantastic, Dynamic "DAYLIFE".
Due to the current culture, every "Bikini Bash Body" must have their pocketbooks and or backpacks searched from inside out, the person must be searched for drugs, weapons, but in a casual and friendly manner.
The Servers must be in bikinis and have great personalities. The Bartenders must be in bikinis and have great personalities. The next significant factor to a packed Saturday and Sunday Afternoon in addition to a jammed Monday when, it's a legal holiday, is "THE FUN", "THE WOW FACTORS" and "THE DJ".
All three elements are critical to your success.
"Hogan's Beach" whom I have criticized for poor management, poor menu format, poor service, now have a Sunday where close to 2000 people attend. Again Service is awful, people have major difficulty ordering a drink. For some reason, "HOGANS BEACH" has major problems with consistency, quality and image.
"DAYLIFE" is as important as "NIGHTLIFE" in this new Club World. I can take any Club that is in a Resort, Tourist Locale, has a deck, patio, outdoor area, and generate tens of thousands of dollars in good weather months .All that matters is the weather. So this "DAYLIFE" is in it's initial period, RIGHT NOW.
The KICK OFF, should be Memorial Day Weekend, with three "DAYLIFE" zones.
Saturday, Sunday and Monday.
Then you have until labor day to do more cash flow in "DAYLIFE" than your "NIGHTLIFE".
Depending on your size, you can post record revenue.
Serve Food, simple, delicious tapas, small plates, sliders, add another $5000 PLUS , each week to your "DAYLIFE" gross. Want to take that Tiki Bar and triple it's cash flow? Email RIchUnger@promotingnightclubs.com
MEMORIAL DAY WEEKEND IS THE 3 DAY "KICK OFF TO SUMMER" FOOD/DRINK/FUN/MUSIC/WOW
THAT YOU SHOULD BE MARKETING, PROMOTING RIGHT NOW !!!!
THIS IS ONE OF THE BIGGEST WEEKENDS OF THE FOOD AND BEVERAGE INDUSTRY.
THIS WEEKEND, SETS THE PACE FOR THE ENTIRE SUMMER.
MORE THAN BANDS, MORE THAN ANY BEER SPECIAL, MORE THAN ANY FOOD DISCOUNT, FOCUS ON THREE DAYS AND NIGHTS OF NON STOP "FUN", "WOW FACTORS" AND "FAB".
YOU WANT TO DRAW, ATTRACT COUPLES, WOMEN, AND MEN WHO SPEND.
TAKE DOWN THOSE CHEESY BEER NEONS, BEER SIGNS, AND BEER POSTERS.
THEY DETRACT FROM YOUR OVERALL PERCEPTION.
IT'S 2013 TIME TO STOP THE 1990 DREAM AND GET INTO THE HIGH ENERGY REALITY OF CELEBRATING THE "RED, WHITE & BLUE". YES BLUES, ABSOLUTLEY BIKINIS, OF COURSE CRAFT BEERS, BBQ, (SAUCE OPTIONAL) AND NON STOP "FUN"......................................A RECORD THREE DAYS/NIGHTS.
OUR MILITARY ALL ARMED SERVICES
DECORATIONS, AMERICAN ONLY
STAFF IN COSTUMES, AMERICAN ONLY
CAR SHOW, AMERICAN ONLY
MUSIC, AMERICAN ONLY ROCK N ROLL ONLY
BEER, AMERICAN ONLY CRAFT
FOOD, AMERICAN ONLY
CONTESTS, AMERICAN ONLY
FASHION, AMERICAN ONLY DESIGNS, BUT IN A PATROTIC PRESENTATION, HIGH ENERGY
NO RADIO SPOTS, EWWWW, NO PRINT ADS, YUCK, NO FLYERS, BLAH..................................
NEED HELP, I WILL GIVE YOU THE BIGGEST "KICK OFF TO SUMMER", 3 DAY WEEKEND CASH WISE YOU HAVE EVER EXPERIENCED. RichUnger@promomtingnightclubs.com
HOW CHALLENGING IS IN THE RESTAURANT INDUSTRY RIGHT NOW
"OUTBACK" IS NOW OFFERING "A FOUR COURSE DINNER FOR JUST $15"
DOES that give you any indication of how daunting this economy is?
More Dining Patrons are choosing to leave their kids at home.
More Dining Patrons are dining at casual dining than QSR venues.
You own an independent restaurant with a bar, but your prices are too high.
Your not even thinking outside of your ego, and stubbornness .
Your thinking that times will improve, traffic will increase and tables will fill up.
If your facing difficult times right now, you need to adapt, adjust and apply fresh new
tactics to not just surviving but thriving.
"OUTBACK" are very sharp operators. Very Successful. Very attuned to rising up above competing chains and increasing same store numbers every quarter.
They have put a tremendous focus on their Bar.
The Bar is the FOH compared to the BOH where costs are a "MUST" to be held down.
But not compromise quality, not cut corners, not use frozen instead of fresh.
"OUTBACK" marketing is geared to spontaneous response.
These restaurants using institutional advertising are wasting their valuable marketing money.
There comes a time in this business, when you are so close to the problem, you can't see the logical solution.
Your acting with emotion.
Your decision making process is totally off the tracks.
"OUTBACK" does not operate in that premise.
They are thinking about driving traffic, profitability, and reaching out to as many patrons, potential patrons within their demographics as possible.
Take "Ruth Chris" against all odds, they are doing quite well, and their marketing is strictly basic.
They focus on the "Meat". They stick to their past, their present and their future Food Presentation.
They are stuck to the steak. They refuse to compromise their marketing which while admirable, may end up causing them Steak Tartare rather than Filet Mignon.
On the other end of the industry, "Burger King" is rolling out a "Turkey Burger", why? Because many people do not want to eat meat any longer. Too much negative news, and health concerns.
I have advised QSR, Casual Dining, even UPSCALE to create Turkey Burgers, Veg Burgers, Wild Salmon Sliders, as an alternative to the usual menu suspects. Patrons are clamoring for new Bar Menus and new Food Items, but Chefs, Cooks, GMs, Owners are either lazy, afraid, or lack the skill to master the RENEWS in the Food and Beverage Categories.
I can make these Bar and Kitchen Menu Makeovers in a NY Minute.
You cannot stand still in this business.
When you make up excuses to remain the same, all of a sudden you feel the wrath of slow business, and you realize there is a new Name your facing in competition.
Avoid that empty tables, empty bar stool syndrome, email RichUnger@promotingnightclubs.com
THEN MAKE THE MOVE !!!!
TAKING ON THE GIANT NEXT DOOR !
SO YOUR BAR IS SLOW, YOUR SALES ARE DOWN, ANOTHER BAR JUST DOWN FROM YOU IS PACKED.
YOUR BANGING YOUR HEAD AGAINST THE BAR.
INSTEAD YOU SHOULD BE TAKING AN AGGRESSIVE, NO HOLDS BARRED STRATEGY TO EMPTY OUT HIS BAR, BRING ALL THE MOVERS, SHAKERS, SPENDERS, WOMEN TO YOUR BAR.
IT'S A DEDICATED, TIME CONSUMING, MINDSET, THAT INCLUDES REVAMPING, REINVENTING, REFRESHING, REPOSITIONING, AND RESTORING YOUR BAR TO GREATNESS.
YOU CAN'T DO IT ALONE, IF YOU COULD, YOU WOULD HAVE.
BUT WITH THE RIGHT SET OF STRATEGIES, THE IDEAL "FUN", "WOW FACTORS" THAT THE OTHER BAR DOES NOT OFFER, OR EVEN KNOW HOW TO IMPLEMENT, YOU WILL BE BACK ON TOP.
DOES IT HAPPEN OVERNIGHT, NO.
BUT IF YOU SET THE BAR VERY HIGH, YOU WILL BE FAR AND AWAY THE PREMIER PLACE TO BE.
YOU HAVE TO START WITH A "GAME PLAN", A "MARKETING PATH", A COMPLETE "BAR BRAINSTORM", THAT IS WHAT I GIVE YOU, I GUIDE YOU I GET YOUR BAR BACK ON TOP.
HAVEN'T YOU BEEN FED UP WITH NOT DOING BUSINESS?
AREN'T YOU READY TO FIGHT BACK?
DON'T YOU WANT TO BE THE HOT SPOT , RATHER THAN THE NO SPOT?