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RESTAURANT PROMOTIONS SOAR

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RESTAURANT PROMOTIONS SOAR
By RichUnger@promotingnightclubs.com

RESTAURANTS CANNOT JUST FIGHT WITH PRICE, THEY HAVE TO ENHANCE AND EXPAND THEIR REVENUE BASE. THUS NEW AGE OF "ROOFTOP", "POOL TOP", DRINKING, DANCING EVEN SOME DINING. READY FOR THIS, IT'S CALLED "DAYLIFE".

 IT'S OFFICAL'S. XV1 ROOFTOP'S SEASON HAS BEGUN AND THIS THURSDAY KICKS OF THE LAUNCH OF AFTER WORK THURSDAYS STARTING @ 5PM

DRINK SPECIALS 5PM -9PM

THURSDAY MUSIC BY DJ WALEED
BOTH FLOORS WILL BE OPEN

XVI ROOFTOP W 48TH ST.
NYC
AND SO BEGINS THE LOGICAL AND SENSIBLE WAY TO GENERATE EXCELLENT ADDITIONAL INCOME. USE YOUR ROOFTOP, POOL OR NO POOL.

TAKE YOUR PATIO, BEER GARDEN, OUTDOOR DECK, THESE ARE AREAS THAT CAN GENERATE OVER $200,000 FROM RIGHT NOW THROUGH LABOR DAY WEEKEND. YOU DON'T THINK SO, BECAUSE YOU DON'T KNOW HOW TO IMPLEMENT A GAME PLAN, A SET OF STRATEGIES, NOR A MARKETING PATH TO LAUNCH THIS AREA AND LET IT SOAR.
YOUR TOO RELIANT ON SPECIALS, ON BASIC BORING, BEEN THERE, SO CALLED PROMOTIONS.
THIS IS THE TIME FOR RESTAURANT PROMOTIONS TO SOAR.

THERE ARE SO MANY DIVERSIFIED PROMOTIONAL CONCEPTS THAT HAVE ALL THE ELEMENTS TO ATTRACT FRESH NEW DEMOGRAPHICS. YOU CANNOT RELY ON THE SAME OLD FACES ANYMORE.

FOOD FESTS

BEVERAGE BASHES

BBQ & THE BLUES

CRAFT COCKTAILS & SMALL PLATES NIGHTS

BONGOS, BARCARDI & BASA

3,4,5, HAPPIER HOURS

STOLI, SEAFOOD & SOUL

FORGET LOYALTY PROGRAMS, PEOPLE DON'T WANT TO KEEP TRACK OF WHAT THEY ORDER, WHEN THE COME IN, HOW OFTEN THEY SPEND AND HOW MUCH.

LOYALTY IS ALL ABOUT "WOW FACTORS", THAT'S WHAT BRINGS IN CROWDS.

IF YOUR RESTAURANT HAS A BAR YOU HAVE THE ULTIMATE MONEY MAKING WEAPON.
THE MONEY IS IN THE FOH NOT THE BOH.

_______________________________________________________
BLOOMIN BRANDS AKA OUTBACK, BONEFISH, CARRABAS, IS MOVING 100 OUTBACK RESTAURANTS TO NEW LOCATIONS, BECAUSE THEY ARE UNDERPERFORMING AND WHEN THE LEASE IS UP, THE OUTBACK IS RELOCATING TO A NEW LOCATION, LOCATION , LOCATION.
OUTBACK DOES ATTRIBUTE IT'S 3% RISE IN REVENUE DIRECTLY TO OPENING FOR LUNCH.
IT WAS A BRILLIANT STRATEGIC MOVE.
THEY SHOULD ADD DELIVERY AS WELL, AND INCREASE THAT % BY AT LEAST 2 POINTS. ANOTHER GREAT MARKETING CONCEPT, IS OUTBACK'S "STEAK FLIGHTS" THREE STEAKS WITH SAUCES ON ONE PLATE FOR JUST $10.99 BRILLIANT MOVE, GOES WAY ABOVE THE REST OF THE CASUAL MARKET. IT'S PACKING OUTBACK LOCATIONS NOW,
THEIR TV BLITZ IS BAR NONE, ROCKSTAR STATUS.
SO SAYS, RICH UNGER.
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A "BODY PARTY" GOES BACK IN TIME TO BRING A PACKED CLUB NOW! This is the time of year that you reach out to women to compete, participate and enter "FUN" Events. NO SLEAZE, NO EXPLOITATION,
but rather "GIRLS GONE STYLED", I created, or "GIRLS GONE WINE", I created. The strategy is to implement a weekly Concept that attracts beautiful women, and treat them with respect and courtesy. Always have a stylish, great personality female host your events. Not the DJ with his crude, rude remarks.
Modeling, Fashion, Style, Design, Edgy, Provocative are IN.
Want to rule the runway, the catwalk in your area, email RichUnger@promotingnightclubs.com

 

                            OVER THE TOP OWNER?
When a diner has an unpleasant experience eating out, it's not uncommon to find their grievances online — from Facebook and Twitter to blogs and restaurant review web sites.
But now, the tables are turning as more restaurateurs are taking to social media to complain about rude and unruly customers.
Last month, Jen Agg caused a small stir when she went on Twitter to vent her frustrations over unruly patrons at her trendy Toronto restaurant The Black Hoof
"Dear (almost) everyone in here right now," she tweeted. "Please, please stop being such a ______."
One Twitter user replied: "Wow. Talk about customer appreciation gone wrong. Yikes."
The Globe and Mail's food writer, Chris Nuttall-Smith, says there is a growing "culture war" between restaurant owners and their patrons. In an article last month, Nuttall-Smith wrote that we are seeing a "rise of dining aggression."
MY THOUGHTS: THE GLOBE AND MAIL'S FOOD WRITER, HAS NO CLUE, BY SINGLING OUT ONE SPECIFIC OWNER WHO HAS LOST THEIR FOCUS AND MINDSET,  SMITH RAMBLES ON:
"Restaurants are not the same today as they were five years ago or 10 years ago," he told CBC host Matt Galloway on Friday's edition of The Current. "Everybody's trying to figure things out. It can be frustrating; it can be confusing."
Nuttall-Smith says that, in general, diners have a great time when they go out for a meal.
"But when there is a problem, they get cycled almost out of control via social media — and often face-to-face as well," he said, adding that he has seen restaurant owners share sharp words with customers.

Today's restaurants don't play 'the long game'

Nuttall-Smith said one of the reasons is economics. In the past, he said, restaurants would open, build a reliable base of regular customers and change very little over the years.
"Restaurateurs would play the long game in which the customer was always right," he said.
But today, Nuttall-Smith says, there is a new crop of eateries that are "more fun, more interesting, are constantly changing, and frankly, they don't have the resources behind them to play a 10-year game."
LET ME ONCE AGAIN INTERJECT HERE: That a restaurant's same life format is only good for three years, if and only if there is a strong staff, ironclad back of the house, quality unsurpassed, service superior, atmosphere above all others, and presentation perfecto. It is a challenge few can maintain, but like the Navy Seals the strong, the determined, the dedicated, the relentless, the tenacious do thrive. 
Today, she states, businesses now rely on turning tables quickly and keeping things interesting enough to keep customers coming through the doors.
Still, Nuttall-Smith thinks that publicly shaming or criticizing rude patrons is a bad strategy.
"I think it's destructive for restaurateurs to do that to their businesses," he said. "I think restaurateurs who criticize their customers publicly really risk alienating good customers."

Customer not always right

Agg, whose hugely popular restaurant has no trouble attracting customers and where hour-long waits for a table are not unusual, isn't worried about losing customers.
"At the end of the day
Instead, businesses now rely on turning tables quickly and keeping things interesting enough to keep customers coming through the doors.
Still, Nuttall-Smith thinks that publicly shaming or criticizing rude patrons is a bad strategy.
"I think it's destructive for restaurateurs to do that to their businesses," he said. "I think restaurateurs who criticize their customers publicly really risk alienating good customers."

Agg, whose hugely popular restaurant has no trouble attracting customers and where hour-long waits for a table are not unusual, isn't worried about losing customers.

"At the end of the day, it's a niche restaurant with a niche market. It isn't for everyone," Agg said of her restaurant, which specializes in charcuterie and a "head to tail" style menu of meat offerings such as horse tartare and sweetbreads. "You can't be all things to all people, and you shouldn't try."
Agg says that the notion that the customer is always right is "a crazy idea."
Just because her business relies on paying customers, "that doesn't mean they're allowed to abuse my staff or be rude to me … Once that stuff starts to happen, I don't want their money anymore."
MY TURN AGAIN: Very poor attitude, when a restaurant has patrons who abuse their staff or are rude to staff, no restaurant should ever reach this point.
I have never packed a restaurant, revamped, reinvented, reformatted, renewed, refreshed, a restaurant that ever had a poor patron attitude problem. Quite the opposite, patrons have tolerated the terrible mentality of the restaurant in every element and spectrum of it's operation. If you want to pack your restaurant, email RichUnger@promotingnightclubs.com
If not, and you continue on the same negative path your on, I regret, you will close.
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SPORTS BAR WITH A VERY WEAK GENERAL MANAGER
THE ROLE OF A GENERAL MANAGER IS THAT OF TOTAL LEADERSHIP.
A GENERAL MANAGER CAN'T LISTEN TO EVERY BEER SALES ROUTE PERSON, EVERY LIQUOR SALES PERSON, EVERY RADIO ACCOUNT EXECUTIVE WHO IS SELLING "AM RADIO", A FREQUENCY NOBODY IS LISTENING TO ANYMORE. A NEWSPAPER AD THAT COSTS $350 A WEEK, BUT THE ADS THE GENERAL MANAGER CREATES, DO NOT ATTRACT ENOUGH PATRONS TO JUSTIFY THE COST OF THE AD. THE INHOUSE MARKETING IS TOO LITTLE TOO LATE. THE FOOD IS GREAT. THE SERVICE IS GOOD. THE BARMAIDS NEED NEW UNIFORMS, CUT OFF JEAN SHORTS AND TANK TOPS LOOK HIDEOUS. BUT WHEN IT COMES TO IMPLEMENTATION AND EXECUTION, THE GM IS SLOW TO GO. THE GM HAS NO MOTIVATION. JUST GOING THROUGH THE MOTIONS. WHEN A SPORTS BAR DOES NOT HAVE ANY MAJOR SPORTING EVENTS TO CAPITALIZE ON, THE GM MUST CREATE "FUN", "WOW FACTORS", "FAB", TO CIRCUMVENT THE SLOW WEEKENDS. THE SPORTS BAR IS LOCATED ON A VERY HIGHWAY, WITH AT LEAST 25,000 CARS A DAY PASSING IT RIGHT BY. THE ABILITY TO REACH OUT TO THESE PASSING VEHICLES IS WEAK AT BEST. THE GM IS NOT A "MAKE IT HAPPEN" TYPE OF GM, BUT RATHER A "I WILL GET TO IT" MINDSET. THE GM DOES NOT HAVE THE DRIVE, THE ENERGY TO MAKE IT HAPPEN. THE LUNCH BUSINESS IS SLOW TO FAIR. IT SHOULD BE PACKED. THE HAPPY HOUR IS PACKED AND THE DINNER BUSINESS IS FAIR TO GOOD, DEPENDING ON THE NIGHT. THE MAIN PROBLEM IS THE GM. HE IS NOT OPEN TO DIRECTION THAT WOULD DOUBLE IF NOT TRIPLE THE SPORTS BAR'S REVENUE. WHEN YOU HAVE A GM WHO DOES NOT DRESS PROPERLY, AND KNOW ONE EVEN KNOWS HE IS THE GM, YOU ARE NOT PRESENTING A PROFESSIONAL PRESENTATION. INSTEAD JEANS AND A SHIRT THAT NEEDS IRONING, THE GM SHOULD BE WEARING DARK KHAKI PANTS, WITH A NICE LOGO SHIRT. THE NAME AND TITLE SHOULD BE EMBROIDED ON THE SHIRT. WHEN YOU HAVE A GM WHO DOES NOT DRESS AS A GM, YOU HAVE A TOTAL LACK OF CONSISTENCY.  THIS GM HAS TO GO. HE HAS DONE NOTHING TO IMPROVE BUSINESS. WASTING MONEY NOW ON AM RADIO. THE ESTABLISHMENT HAS A VERY SLOW DAY BIZ AND DEPENDS ON THE NIGHT, IF IT STAYS OPEN TILL 10PM. LATEST 11PM. THE GM IS IN, OVER HIS HEAD. AVOID THIS ENTIRE REALITY, EMAIL RichUnger@promotingnightclubs.com

 

SIX MONTHS OPEN AND TIME TO CLOSE, HEARTBREAKING.......
      Rich, I read your web site and thought I would run my situation by you.  My craft beer bar, __________________, has been open for 6 months.  The bar has a 99 person seating capacity and a 24 person patio.  We have 40 beers on tap.  We specialize in locally brewed _____________ brewed beers (15-18 taps) and _______ brewed beers.  We also have 50+ beers in the bottle along with a full bar.  The demographics in the area are perfect.  Average age is 36 and the average income is nearly $60K. 
 
We started off pretty darn well in December.  We had $48K in sales in just 3 weeks.  After the expected sales drop in January and February, March rebounded with $46K in sales.  Then April came and the bottom dropped out.  Sales for April were terrible at $33K.  I thought April was bad.  May has been a complete disaster.  Sales may not break $24K this month.  It is like my customers just vanished into thin air.  I know that the summer is tough on most bars, but this is ridiculous.
 
People come in, tell that they love us and will be back soon, then we do not see them for 3 months.  Our trivia night (run since opening) that regularly ran $1800+ per night dropped all the way down to $800.  Our very reliable Tuesday night glass night (buy the pint/keep the glass and run since opening) dropped from $1300 down to $800.  Our karaoke night completely tanked from $1200 down to $700.  We have shut down both the trivia and karaoke as the expense did not justify the sales on those nights.  Fridays and Saturdays were reliably in the $2500 to $3000 range have now dropped to the $1200 to $1500 range.   
 
We have had a couple of new competitors come into the area, but they offer completely different menu and bar items.  I know we are old news, but to fall off the planet in 6 months?
 
I am at a loss.  Quite frankly, I will be shutting this thing down in about a month unless something changes quickly.  I have cut payroll and other expenses to the bone, but am still feeding this beast at $1500 to $2000 per week.  This cannot continue much longer.  It would save me money to close the bar just to pay the rent until the lease is able to be terminated.
 
I need 100 butts in the seats each day.  I am averaging 1/2 of that number.  I have over $100K of my own money in this bar and about $65K of investor money.  I want to save this place, but I am not going broke to keep a business open.
 
Let me know if you have any suggestions.  I am all ears and a quick study if given direction.  I look forward to hearing from you.

Thanks,
Chandler

HI CHANDLER, YOUR BURNT OUT, TIRED, FRUSTRATED AND LOST RIGHT NOW.
   YOU MADE ALOT OF START UP MISTAKES. NO SENSE IN ME RUBBING SALT ON THE WOUND.
   THE BEST STRATEGY RIGHT NOW FOR YOU IS, TO SHUT IT DOWN PAY THE LEASE UNTIL IT ENDS AND GET OUT OF THIS LOCATION AND BIZ.
 KINDEST REGARDS, BEST OF LUCK, RICH  
Rich,
 
I appreciate your response.  You are correct.  I am burnt out, frustrated and depressed. Your sense of the situation is spot on.  I think that I will take your suggestion and close the bar and pay out the lease.  I only have 2 months left until I can opt out.  I hate losing money, but I have become a very angry person with this situation.  I am not being the best father and husband I can be.  I am young enough to make more money.
 
Again, I appreciate your candid and expert advice so quickly. I needed to hear it from someone outside my bubble.
 
Kindest Regards,
Chandler

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HAMPTONS OVERREACT TO YOUNG JERSEY CROWD COMING?

 Hampton's residents sound "Snooki Alert", as they fear a tidal wave of boozy vacationers escaping the storm ravaged Jersey Shore and ruining their upmarket resorts.
What they don't realize is a large portion of the Jersey Shore just reopened over Memorial Day Weekend and Jersey Shore Lovers are flocking back to their own sand and land. 

  • But, rich residents fear their beaches will be over run this Summer by boozy younger partygoers who typically frequent the Jersey Shore.
  • Even , going as far as to stating their area could turn into a "Cancun during Spring Break" wild Summer?

Concerns are growing among residents of the upmarket Hampton's, that their exclusive beaches are set to be overrun by less desirable visitors, this Summer, driven north by the devastation of Super Storm and it's impact on the Jersey Shore.
For so long, an exclusive enclave for the rich and famous, the group of villages and areas which form the South Fork of Long Island,  N. Y., have some of the most expensive residential  properties in the US.
Last year, a young and rowdy  party crowd, started regularly showing up at Indian Wells Beach in East Hampton. Locals are fearing the worse this Summer.
Peace and Tranquility: Residents in the Hampton's are concerned that their unspoiled beaches will be overrun  by young partygoers who, would typically party on the Jersey shore.
The Beach is so exclusive, that only cars with the blue and white Permits of local homeowners can be parked in it's lot. But the out of towners get around this, by being dropped off and picked up by buses and vans. At least one was seen flying a pirate flag, "Heaven Forbid".
Suddenly locals faced with over crowded beaches, full of twenty-somethings, hauling kegs of beer, out for a good time, and not concerned about fitting in, with the local khakis and blue blazer brigade.
MY RESPONSE: What nonsense. On Siesta Key Beach, rated #1 Beach in the USA by Dr Beach, young people haul kegs on to the beach, IDs checked by local law enforcement, and they mingle and schmooze with the older beach goers who own million dollar Condos a few steps away.
But, this year, Residents throughout the Hampton's are bracing themselves for even greater invasion, exacerbated by Super Storm Sandy  having destroyed  the more traditional habitat of this young crowd, the Jersey Shore. Again, psssst, the Boardwalk is open, parts of the beach are open, the Jersey Twenty Somethings will have PARTS of their tradition to party on, this Summer.
But as is typical with the Rich, paranoia is growing, so much so that Indian Wells Beach, and others will be overrun with the type of reckless young party goers best personified by "SNOOKI", and the Guidos/Guidettes that comprised the now defunct "MTV "JERSEY SHORE" Reality Show. WRONG, WRONG, AND MORE WRONG.
Hampton's locals have complained about an influx of young out of towners who travel to their beaches via coaches to avoid the rules preventing them from parking by the beach. Very innovative if you ask me.
‘You don't want to come across as snooty, but it’s about peace and quiet for all of us,’ said Dayna Winter, 49, a registered dietician and a year-round resident said, ‘It’s not a party scene; it’s not what we want it to become.’
MY RESPONSE: This is a new generation, you need to be able to compromise and not demand your way, the Hampton way. WRONG!
Other residents fear their neighborhood is in danger of losing its identity and in one local’s words is in danger of ‘becoming Cancun during Spring Break.’

MY NEXT RESPONSE: This will never happen to the "Hampton's". Again, USA NETWORK'S "ROYAL PAINS" DID NOT IMPACT THE HAMPTONS TO A MEGA OUTSIDERS LOCALE, DID IT? NEITHER WILL THIS SUMMER'S YOUNG CROWD.
The old money set has already had to endure the arrival of the nouveau riche  - most recently Jennifer Lopez - with their mega-mansions, corporate planes and over-the-top tent parties, but an even greater fear it seems is this new group of day-trippers bent on having a good time.
In a bid to see off the packed buses and vans driving through the residents-only parking lot, a weekend ban on allowing parking lot non-resident vehicles longer than 30 feet or carrying more than eight passengers are being considered.
Hampton's invasion: Locals in the exclusive area known for it's expensive properties are concerned that growing numbers of young people are visiting the area to party and enjoy the beaches
‘There was a time when you had to be on the inside to be part of the Hampton's, and that’s not true anymore,’ East Hampton-based author Steven Gaines said.
"It’s become a tourist stop, and it has lost some of its exclusivity."  It's the Summer and Hamptonites, need to loosen their Ralph Lauren Shirts, untie their Topsiders, and chill out.
MY MESSAGE TO RESIDENTS OF THE HAMPTONS:
This is America, and young people have a right to travel and enjoy the entire Country, not be banned by nose in the air socialites.
I didn't hear any complaints when "USA NETWORK's ROYAL PAINS"  began airing, and continues focusing on The Hampton's and not always in a positive light? The show begins a new season on June 12th. Not a single complaint. 
The "MTV Jersey Shore" Reality Show was a made for TV weekly blast of over indulgence. Those watching the show did not emulate every single element of "The Jersey Shore" spectrum. Snooki is a Mom now.
The Show is off the air. The viewers want to enjoy the days and nights of Summer, The clubs in the Hampton's are not cigar smoking, aged scotch drinking atmospheres.
Create activities both day and night that focus on celebrating, dancing, enjoying, and stop being so unsocialized and snippy. 
Learn to accept that the Hampton's are changing, like it or not.
Young people in general are polite, civilized and young.
Just as all of you were at one time.
Rather than fight them at every step, embrace them and show them the courtesy and consideration they deserve.
Why punish all for the actions of a few.
You have fabulous night life on the Hampton's, great clubs, lounges, bars, that will be packed as usual with a eclectic crowd.
FINALLY, The Hampton's should have contacted me and I would of implemented elements to prevent problems and make the Hampton's a civil and delightful Community that would see a youthful element in perhaps large numbers, but not the free for all attitude of an MTV Reality Show that is now off the air.
____________________________________________________________/
WANT TO HOST SUPER, SUPERB, SUPERIOR BIKINI MODELING EVENTS, GIVE EACH MODEL A FREE $ 75 MADE IN THE USA BIKINI, IN ASSORTED PRINTS WE DESIGN,  CLICK ON http://www.promotingnightclubs.com/bikinis.htm
LET YOUR BEER VENDOR OR LIQUOR DISTRIBUTOR PAY FOR THEM.
THEY ALWAYS HAVE...................................

 

Copyright 2013 Rich Unger

 

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