IT'S JULY NO CLUB PROMOTERS NEEDED!
IT'S JULY NO CLUB PROMOTERS NEEDED!
IT'S THE HEAT OF SUMMER, If ever there were Months where your club did not need an outsider whom you pay by giving away your cover charge, letting them have a bar tab, giving them control over your club for that night, it's the Summer Months. RIGHT NOW ! No Club Promoters needed.
Students are out of College, for Under 21 nights, Students are out of High School.
For over 21 Nights everyone is ready for Summer Fun.
Club Owners do not need to give away the bar.
Club Owners do not need to cater to hip hop troublemakers.
Club Owners do not need to let minors in, just to capture their cover charge.
Club Owners do not need to only open on Friday and Saturday Nights.
Club Owners do need to drop the cover charge.
Club Owners do not need to give ladies free drinks.
Club Owners do not need to buy liquor that is not going to sale, because the Southern Wine and Spirits Salesperson pressured you.
Club Owners do not need to buy beers that are not going to sell.
Club Owners should never ever depend on, rely on, think that some so called club promoter is going to pull a rabbit out of a hat, and bring in the right crowd on a week night, when you can do it and never pay some "OUTSIDER" a dime.
The majority of club promoters create Hip Hop Nights, without any dress code, without any required action taken to wand down patrons and search handbags.
Without any zero tolerance for bad behavior, without sufficient Door Personnel and interior Security.
Demanding Guest Lists, Bar Tabs, and yet Owners for reasons I cannot understand or fathom, tolerate all of this nonsense, thinking they are going to make money, when in fact their club gets destroyed, both physically and reputation wise, the local Law Enforcement develops a real dislike for the club, and your Club Promoter is nowhere to be found.
The Club Promoter has no office, no license to do business, does not pay sales tax, has no insurance,
The violence factor is 100% GREATER on a Hip Hop Night, than on any other Format, Concept, Promotion, Event Night of any kind. FACT!
I ASK CLUB OWNERS ALL THE TIME, WHY DID YOU BUY A CLUB, OPEN A CLUB, BUILD A CLUB, IF YOU CAN'T PACK IT WITH BEAUTIFUL WOMEN AND MEN WHO SPEND?
I CAN, I AM NOT AND NEVER WILL BE A CLUB PROMOTER.
THEY DESTROY CLUBS, THEY DON'T BUILD THEM UP.
CLUB OWNERS YOU CAN AND YOU WILL PROMOTE YOUR OWN NIGHTS, ATTRACT THE RIGHT CROWD, THE RIGHT RATIO OF WOMEN, THE RIGHT MEN WHO SPEND, BE PACKED FOUR NIGHTS A WEEK WITH "FUN", "WOW FACTORS" AND "FAB", ISN'T IT ABOUT TIME YOU GOT OFF YOUR TUCHUS ( REAR END) AND RE-ENERGIZED YOUR CLUB, YOUR BAR, YOUR BAR AND GRILLE, YOUR SPORTS BAR, YOUR RESTAURANT?
I GIVE YOU THE KNOWLEDGE/SKILLS, YOU FIND THE PASSION.
I AM READY, ARE YOU?
WHY BUY A RESTAURANT FRANCHISE?
WHY DO YOU WANT TO PAY TENS OF THOUSANDS OF DOLLARS JUST FOR THE FRANCHISE FEE?
WHY DO YOU WANT TO PAY A % OF YOUR SALES?
WHY DO YOU WANT TO BE FORCED TO BUY PRODUCT FROM CERTAIN VENDORS, THE FRANCHISE COMPANY DEMANDS?
WHY DO YOU WANT TO CONTRIBUTE TO A NATIONAL ADVERTISING FUND, WHEN YOU NEED LOCAL, TWEAKED MARKETING?
WHY DO YOU WANT TO BE TOLD WHAT YOU CAN SERVE, HOW MUCH YOU CAN SERVE IT FOR?
WHY DO YOU WANT TO BE SHOWN HOW TO PREPARE EVERY SINGLE FOOD AND DRINK ITEM EXACTLY TO THEIR RECIPES?
WHY DO YOU WANT TO HAVE TO PLEAD, BEG, AND FIGHT TO SERVE LOCAL DISHES, THAT LOCALS WILL FLOCK TO EAT, RATHER THAN OTHER ITEMS ON THE MENU THAT ARE NOT APPEALING TO YOUR SPECIFIC MARKET?
WHY DO YOU WANT TO RELINQUISH TOTAL CONTROL TO A COPORATION THAT SEES YOU AS ANOTHER CASH IN, SIGNED, SEALED, DELIVERED, LOCKED IN
UNDER THEIR THUMB FRANCHISEE ?
BEFORE YOU EVEN CONSIDER ENTERING INTO A FRANCHISE FOOD FIASCO, EMAIL RichUnger@Promotingnightclubs.com
SOCIAL MEDIA MARKETING IS A MUST!
OWNERS OF NIGHTCLUBS, RESTAURANTS, BARS, LOUNGES, SPORTS BARS, GAY BARS, HOTEL BARS, HOTEL POOL AREAS, BEACH BARS, TIKI BARS, IT'S TIME TO WAKE UP. "BAR RESCUE", "RESTAURANT IMPOSSIBLE", "MYSTERY DINER", "RESTAURANT STAKEOUT", NEVER, EVER, TAKE THE TIME TO TELL YOU HOW PARAMOUNT, HOW IMPERATIVE IT IS,TO NAVIGATE, INTERGRATE, AND NEVER HESITATE TO BE CREATIVE, INNOVATIVE AND CONNECT WITH PEOPLE OVER:
INSTAGRAM, NOW YOU CAN POST 15 SECOND VIDEOS, AWESOME!!
AND OF COURSE, YOUR OWN WEB SITE.
OH, YOU DON'T HAVE A WEB SITE, BECAUSE YOU DIDN'T WANT TO SPEND A PENNY ON YOUR OWN CUSTOMIZED WEB SITE, YOU RELIED ON FACE BOOK INSTEAD.
THIS IS ONE OF THE BIGGEST MISTAKES BAR, NIGHTCLUB, SPORTS BAR, RESTAURANT AND EVERY OTHER FOOD AND BEVERAGE VENUE MAKE.
JUST BECAUSE YOU DO NOT UNDERSTAND THAT A MOBILE APP IS NOW A VERY IMPORTANT MARKETING, REVENUE GENERATING AND COMPETITIVE ASSET, DOES NOT MEAN YOU SHOULD NOT HAVE ONE.
THE PROBLEM IS, AS AN OWNER OF AGE, YOU ARE LOST IN THE MAZE OF TECHNOLOGY THAT IS FAST PACING YOU BY, THUS COSTING YOU TENS IF NOT HUNDREDS OF THOUSANDS OF DOLLARS.
NEVER BEFORE HAS THE FOOD/BEVERAGE/BAR/CLUB/LOUNGE/BAR & GRILL/GAY BAR/CONCERT VENUE/BEACH BAR/BOWLING LANE BAR/ BEEN MORE CHALLENGED TO SURVIVE, LET ALONE THRIVE IN THEIR RESPECTIVE AREAS OF THIS INDUSTRY, THAN RIGHT NOW.
NEED THE BEST OF THE BEST?
JUST FILL OUT THIS FORM, YOU HAVE EVERYTHING TO GAIN:
PRAISE FROM THE VERY SUCCESSFUL CHRIS LENAHAN
LOL Rich you crack me up because you are so right on and almost reading from a script of what desperate bars are doing to try to compete with good operators.
This is what is happening now where I own most of my venues and I laugh when they are giving the house away playing Hip Hop and still not busy!
Right now in July, your bar,especially your outside deck, should be serving "SHOTPAK". a phenomenal tasting shot in a "PAK". "THE SHOT PAK", there is no more jello shot nonsense, no more test tube shots, totally out of synch, the way to serve shots now is "THE SHOT PAK", contact them, tell them you will buy 20 cases and you want free support merchandise and you got it.
Go to www.shotpakinc.com no bar, no club, no deck in your entire area serves these shots.
The selection is ideal, the taste is better than many bars make a shot, and the convenience is sip it and it is environmentally perfect. Call it what it is, YOUR READY TO DRINK COCKTAIL.
For once, listen to the MAVEN, and sell these both female and male friendly shots.
Stop the Shots Girl selling outdated shots off a tray, this is the new WAY.
TOP FOUR FACTORS, THAT DETERMINE FOOD AND BEVERAGE DECISIONS BY CONSUMERS:
TASTE: 89% PRICE: 71% HEALTHFUNESS: 64% CONVENIENCE: 56%
SO, the days of location, location, location are OVAH.
You have the "TASTE" you have the Business!
I have advocated Great Tasting, Healthy Foods being served for years, but only a few did it.
Now, Starbucks is posting calorie information on menu boards at all it's company owned stores, FOR all it's beverages, in addition customers can request non fat milk or sugar free syrup.
In addition, Starbucks is posting calorie tags in pastry cases.
Starbucks already posts calorie information on it's refrigerated cases for the sandwiches and salads it serves. WAY TO GO STARBUCKS!!
YET, YOU KEEP IGNORING THE HEALTH OF YOUR CUSTOMERS, THE RIGHT OF YOUR CUSTOMERS TO KNOW CALORIES ON WHAT YOU SERVE THEM. WHAT ARE YOU AFRAID OF?
CUT BACK ON THE SUGAR, THE SODIUM, AND REPLACE BOTH WITH WHAT EVERY OTHER KITCHEN IS. IT'S NOT MY JOB TO TELL YOU, IT'S YOUR RESPONSIBILITY TO FIND OUT AND DO IT NOW.
THEN ONE OF YUM BRANDS TOP PERFORMERS, "TACO BELL" HAS HEARD THE URGENT CALL FOR "HEALTHY" and here is their new concept.
"The Power Protein Menu", entrees under 450 calories, along with 20 grams of protein.
Taco Bell will also begin market testing two zero calorie beverages.
About time, they and every other fast food outlet should offer "ICE", it's the best tasting, zero calorie, awesome beverage on the market today.
Americans retain about one third of their calories from eating out.
NUTRITION IS PRIORITY 1 NOW.
STOP, SERIOUSLY STOP LOOKING THE OTHER WAY.
AT THE END OF 2014 THE FOOD AND DRUG ADMINISTRATION WILL ISSUE AN ADMINISTRATIVE ORDER DIRECTING ALL FOOD CHAINS TO POST CALORIE COUNTS.
FROM FOOD TO "THE FUN", FROM WAITING ON TABLES TO "WOW FACTORS"
I have taken dozens and dozens of Upscale, Casual Dining Venues and after food service ends @ 9pm or 10pm transformed them into NIGHT LIFE ADVENTURES.
Entertaining, Dining, Music, Fashion, Fun and "WOW".
While you persist in going home after your food service ends Wed.- Sat. Nights, you are losing out on tens of thousands if not hundreds of thousands of dollars on The Nights of Wednesday, Thursday, Friday, Saturday, and Sundays when Monday is a legal holiday, over the course of a year.
If you already have a small bar in your restaurant, you hold about 150 patrons for dining, you move those tables and chairs OUT, you now hold 200 and at $10 cover charge, that is $2000 before we even begin the streams of revenue.
The Late Nite Bar Bites/Small Plates Menu
The Craft Cocktails
The Craft Shots ( www.shotpakinc.com
The Craft Beers
THE CRAFT ENTERTAINMENT.............................................................................
THERE IS SO MUCH MORE TO A CLUB, BAR, LOUNGE, THAN THE SAME BAND, SAME DJ, SAME FORMAT, SAME NIGHTLY YAWN.
HERE IT IS JULY AND YOUR NUMBERS ARE SO LOW, THEY ARE DESPICABLE. BECAUSE YOUR NOT DOING ANYTHING TO REVAMP, REINVENT, RENEW, REFRESH, REMAKE WHAT YOU ALREADY KNOW IS OUTDATED, OUT OF TOUCH, OUT OF TODAY'S CULTURE.
BUT YOU HAVE NO CLUE WHAT TO DO?
Rich, I came across you college town bars Articles and I am very curious what you can help us with. I recently came into a position where we are 100% changing our bar/club. Let me know your thoughts on our change. I would love to talk to you.
MY RESPONSE: TOM, The best Expertise I can give you is based on my assessment of your
"100% change". I ask that you simply fill out this form http://www.promotingnightclubs.com/contact.htm which asks for basic information, so that I can respond with specific direction. When a bar/club makes a 100% change it means that such a drastic action was required for the sake of doing business. In order to insure that you are creating the right atmosphere, with the ENERGY at the bar, at the seating areas, the VIP Section, the Dance Floor, behind the bar, over the entire interior, the entrance, the exterior. Too often owners spend way too much money and find they have no funding left for marketing, for promotions, for the "LAUNCH". Tom, I strongly advise you to cut your spending and barter out a lot of the pending work, why pay cash, when you can pay in trade, bar tabs, food tabs for services and products you need to do your REVAMP?
Do not waste money on radio, it does not work, if you have run radio spots, where are the Crowds?
If you have placed newspaper or magazine ads, where are the Crowds?
For this REMAKE, use marketing paths, that I provide you with.
You will learn that mastering marketing is critical to your bar/club doing business.
College bars can go either way, become a drunk bar, where prices are so cheap, students come in for the CHEAPO DRINKO, or a "WOW" Bar, where students, especially Females patronize because of the "FUN" going on and not the price of a beer or drink.
Which do you want to be?
The Crucial College Crowd you want is the "QUALITY STUDENT", "TSWS", aka "THE STUDENT WHO SPENDS".
Why REFRESH your bar/club only to attract the problematic patrons.
I laugh so often @ "BAR RESCUE", Taffer takes five days to accomplish on TV what takes Months of a totally focused, strategic and relentless GAME PLAN to succeed.
It's not just about what a bar/club's appearance is, or the new beer dispenser, or music device or liquor drink machine, those are Paid Product Placement items.
But above all, THE TOTAL MINDSET OF THE OWNER< MANAGER< STAFF<.
Replacing, firing, laying off and bringing in fresh new faces. Remember, I have been approached to Host a "NIGHTCLUB MAKEOVER" Show and I declined, because it is not a path I feel is for me.
I am humbled, but not hyped on such an on air format.
EMAIL RichUnger@promotingnightclubs.com AFTER YOU READ THIS FOR HIS INPUT, INSIGHT.
WHY RESTAURANTS SHOULD HOST NIGHT LIFE, WHY NIGHTCLUBS SHOULD SERVE FOOD
I HAVE TAKEN SO MANY UPSCALE RESTAURANTS OVER THE DECADES AND AFTER THEIR FOOD SERVICE HIT THE SWITCH, AND PRESTO, THEY ARE "MUST GO" NIGHT LIFE ADVENTURE.
WHY SO MANY UPSCALE RESTAURANT OWNERS ARE RELUCTANT, DEFIES COMMON FOOD AND BEVERAGE SENSE, AS WELL AS FINANCIAL LOGIC.
TO TAKE WEDNESDAY, THURSDAY, FRIDAY, SATURDAY AND SUNDAY NIGHTS, WHEN MONDAY IS A LEGAL HOLIDAY, CREATE A COVER CHARGE WITH MY PROCESS, MOVE SOME TABLES, CHAIRS, AND TIE IN YOUR BAR THAT IS ALREADY BUILT, USED, BUT NOT FOR IT'S MOST PROFITABLE FORMAT, IS THE BIGGEST MISTAKE ANY UPSCALE RESTAURANT OWNER CAN MAKE.
NO HIP HOP
NO RADIO SPOTS
NO PRINT ADS
NO CLUB PROMOTERS
NO DRINK SPECIALS
NO BIG BURLY DOORMEN
STRICT DRESS CODE
NO SYSTEMIC NEGATIVITY.
A SOPHISTICATED, STYLISH, UPBEAT, UPSCALE, NIGHT LIFE FORMAT.
UPSCALE BARS, LOUNGES, NIGHTCLUBS SHOULD BE SERVING "SMALL PLATES", "UNIQUE EATS", "BAR BITES", IT DOES NOT REQUIRE A KITCHEN. NOT EVEN A COOK OR CHEF. NOT EVEN A DISHWASHER.
BUT IT ADDS TENS OF THOUSANDS OF DOLLARS TO YOUR MONTHLY GROSS.
NIGHTCLUB PATRONS BECOME HUNGRY, THEY DON'T WANT BOWLS OF NUTS, CHIPS OR GOLD FISH. NIGHTCLUBS CAN SERVE DELICIOUS, "CRAFT EATS", TO COMPLIMENT THEIR CRAFT COCKTAILS, BUT THEY HAVE TO IMPLEMENT THE PROCESS. TOO MANY NIGHTCLUBS LOOK @ FOOD AS A NEGATIVE, RATHER THAN A PROFITABLE POSITIVE. THERE IS NO DOWNSIDE.
NIGHTCLUBS ARE IDEAL TO ENHANCE THEIR OVERALL FORMAT, BY SERVING SMALL PLATES OF "CRAFT EATS". NO MICROWAVE PIZZAS, YUCK. OF COURSE YOU NEED A SMALL PLACE THAT WILL PROVIDE THE AREA NEEDED. THERE IS NO GREASE TRAP, NO HOOD, NEEDED.
THE ADVANTAGES OF SERVING SMALL PLATES OF "CRAFT EATS":
KEEPS CUSTOMERS AT YOUR CLUB LONGER
CREATES A NEW STREAM OF INCOME
GIVES YOU A MAJOR ADVANTAGE OVER COMPETING CLUBS
ENHANCES THE IMAGE OF YOUR CLUB
THESE FOUR ATTRIBUTES ARE EXACTLY WHY YOU SHOULD NOW BE SERVING "CRAFT EATS".
www.vacationadventures.biz THIS IS THE WAY TO GO NOW, WHEN YOU WANT TO HOST ANY KIND OF CONTEST. GIVING AWAY TRIPS TO:
WHO WOULD NOT WANT TO FLY TO A HIGH ENERGY US CITY TO ENJOY THE DAYLIFE AND THE NIGHTLIFE?
WHO WOULD NOT WANT TO FLY TO AN EXOTIC ISLAND FOR THE PARADISE ESCAPE?
www.vacationadventures.biz GO TO THEIR WEB SITE, READ THEIR CONTENT, THEN BUY THE TRIPS, DON'T RAFFLE THEM, DON'T MINIMIZE THEM, DON'T TAKE AWAY FROM THEIR POWER, EMAIL ME, email@example.com TO MAXIMIZE THEIR ENERGY.
TOO MANY OWNERS OF BARS, SPORTS BARS, CLUBS, BAR AND GRILLES, JUST DON'T KNOW HOW TO BE CREATIVE. IT'S TRUE, TARGETING AND CATERING TO THE MILLENIALS, IS A CHALLENGE. BUT NOT IMPOSSIBLE.
THERE IS A METHOD TO THE MADNESS.
I EAT, SLEEP AND BREATHE THIS INDUSTRY FOR 40 YEARS, I KNOW EVERYTHING THERE IS TO KNOW TO PROMOTE, PRODUCE, PUMP, PACK AND PRESENT CONCEPTS WITH THESE TRIPS THE "WIN". I DON'T MAKE A PENNY, SO IF YOU DON'T GRASP THE IMPACT OF THE TRIPS, KEEP GIVING AWAY A BAR TAB, AND FREE BEER VENDOR POS. ASK YOUR WINE, BEER AND LIQUOR VENDORS TO UNDERWRITE THE COSTS OF THE TRIPS.
Hi Rich, We are currently re opening a Strip Club in________________. The club has new owners and I am in charge of it building it up! I have a lot of connections in towns limos, bars, country clubs ,night ppl from the club I used to run before! ? Do you have any suggestion for me? What am I missing ? Thanks, Dirk
DIRK, THE "CONNECTIONS" YOU STATE YOU HAVE ARE A FOUNDATION, BUT TO RELAUNCH A STRIP CLUB, THAT HAS BEEN CLOSED, FOR WHATEVER REASON, IS A MAJOR CHALLENGE.
YOUR MISSING ABOUT 98% OF WHAT YOU NEED TO GIVE YOUR TOTAL BLOOD SWEAT AND TEARS TO.
1. SOCIAL MEDIA MARKETING, BUT TARGETED TO MEN WHO SPEND.
2. TAKING FOUR NIGHTS, WED- SAT AND BUILDING THEMES, PARTIES, CELEBRATIONS, HAPPENINGS, UNIQUE ENTERTAINMENT, THAT DOMINATE YOUR AREA, AND EMPTY OUT THE OTHER CURRENT OPERATING GENTLEMENT'S CLUBS.
3. I DO NOT DO "SUGGESTIONS" I PROVIDE "EXPERTISE".
4. YOUR GOING FROM THE "CLUB YOU USE RUN" TO A GENTLEMEN'S CLUB THAT NEEDS AN ENTIRELY NEW IMAGE, PERCEPTION AND ENERGY, YOU DON'T SOUND LIKE YOU HAVE THIS MAJOR CHALLENGE IN YOUR MINDSET?
5. POLE DANCING IS OVER WITH, THERE ARE SO MANY NEW DANCE FLOOR ENHANCEMENTS, THE POLE IS IN A REAL LULL. IT IS MEANINGLESS.
6. GENTLEMEN'S CLUBS NEEDS TO TAKE ON A NEW PERSONA, TO ATTRACT THIS GENERATION OF SPENDERS AND TIPPERS. IT'S NOT LIKE IT WAS EVEN FIVE YEARS AGO.
7. TOO MANY GENTLEMEN CLUB OWNERS ARE TO CLOSED MINDED.
8. WHAT "WOW DO YOU HAVE? WHAT "FUN" DO YOU FEATURE? WHAT "FAB" DO YOU SURROUND YOUR PATRONS WITH?
YOUR MISSING A GREAT DEAL OF THE SPECTRUM REQUIRED TO LIFT THIS CLUB OFF FROM DAY AND NIGHT 1.
ASK YOUR OWNER TO CONTACT ME, YOU ONLY HAVE ONE OPPORTUNITY FOR A "GRAND OPENING".
The Ego of Club, Bar, Restaurant Owners
Owners spend on advertising, it does not work, do they listen to others, who know more than they do?
Owners discount their bar, and see no response from the Public, do they listen to others, who know more than they do?
Owners ignore Social Media Marketing, do they listen to others, who know more than they do?
Owners paint their interior, and spend as little as possible to RENEW an atmosphere that is outdated, it has no impact on their business, do they listen to others, who know more than they do?
Owners keep menu items on their menus, buying the food from SYSCO, and yet it sits in the walk in, do they listen to others, who know more than they do?
Owners refuse to open for lunch, refuse to open late night hours, refuse to embrace change in their hours of operation, in order to expand their potential to do more business, do they listen to others, who know more than they do?
Owners drop their dress code, play hip hop music, attract the totally wrong crowd, do they listen to others, who know more than they do?
Owners have the potential to add a patio, an upper deck, but they don't build that outside money making space, do they listen to others, who know more than they do?
Owners Rest Rooms are disgusting, do they listen to others, who know more than they do?
Too Many Food and Beverage Operators are losing way too much business and money, by not listening to others, who know more than they do.
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