UNIQUE DRINK N DINE CUISINE

UNIQUE DRINK N DINE CUISINE

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UNIQUE DRINK N DINE CUISINE
By RichUnger@promotingnightclubs.com

I have so many restaurants in a food price fight right now during this July 2013 "Dish Dilemma", that I created "Drink N Dine" Cuisine, that offer the discriminating patrons, six different "Drink N Dine" Combinations, so that what you may lower your price on the dish, you make more than enough back on the Drink. The challenge for restaurants has been to simply bring dining patrons through their doors.
The problem is the pricing panic going on, in the industry. The Chef Robert Irvine formula for pricing meals at 3x their cost plus $1 does not always work anymore, in fact it is fast becoming history.
So to counter the price problem, I thought long and hard about an alternative, that would appeal to the widest demographics possible. And there it was right in front of me.
"DRINK N DINE" CUISINE, you put a Craft Cocktail together with a great dish of Seafood, Poultry, or Fine Cuts of Meat, add a creative veg mix, along with a starch. Your pricing is targeted to alittle lower on the food but, the beverage kicks it back up better than before.
No Outback, Carrabas, Flemings, Roys, Bone Fish, restaurant chain is offering or featuring this format.
This is Ultimate Craft Dining.
Create the Cocktail.
Think out of the Dish.
Put yourself in your patron's place.
NOW FOR A NEW STREAM OF INCOME FOR YOUR RESTAUANT, SINCE SO MANY CATERING HALLS ARE TOO EXPENSIVE AND NOT ACCOMODATING.
Become a Restaurant, that host Events, offer "EVENT PLANNING" from MENUS TO LIMOS, from Our Room for your Party, Event, Celebration, We offer the A to Z of planning, preparing, presenting, and producing exactly what you request in Food, Beverage, Entertainment. Entire Venue Coordination.
Wedding Receptions, Bachelor and Bachelorette,Birthday,Baby Showers, work with local
Florists
Wedding Dress Shops
Tux Stores
There are hundreds of thousands a dollars a year to be made by renting out your room to private parties. You need to assign a very aggressive, very professional, very outgoing personality, very strong appearance Female to take charge, with the title "Private Event Director" Need Expertise?
Email RichUnger@promotingnightclubs.com or fill this out http://www.promotingnightclubs.com/contact.htm  
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RICHIE RUN EM DOWN RANTS:

FIRST, stop the Over Pouring NOW!
From now on, ask your bartenders to line up your empties of wine,liquor at the end of every night on top of the bar.
You don't need to pay Bevinco, to control your liquor inventory. For example if you have three empty bottles of Jack Daniel's Black, check your rings, there should be an equal number of register rings, computer pos keypad clicks to justify those empty bottles. if there aren't, then you have a problem. A major problem. Immediately,speak to your bartenders at a special meeting, that you call ASAP.
This meeting is first to inform them that you are fully aware of a lack of recorded sales to meet the amount of liquor poured.
The second objective is to lay down the law, no more questionable disparities will be tolerated. Do not elaborate as to the consequences, just be adamant and firm. No Jon Taffer accusations,no cursing, rather a firm and consistent response of zero tolerance.
Should this problem continue, start marking bottles with invisible markers, shown only under a black light, go to "Best Buy" and buy a surveillance system of cameras, that when nobody is in your bar, you place strategically aimed at the bar from different angles, and make sure your cameras are hidden. Let no one have access to the monitor board or recording space.
Finally, send in spotters, they will see first hand as well, what is going on behind the bar and in front of the bar.
This three prong approach, will resolve all of your bar shortage issues of both cash and liquor.
You cannot fire someone for stealing and risk litigation, rather cut their schedule to shreds, one day a week, bring on a new bartender either fresh from bartending school, where they have not learned all the dirty little secrets of the bar or steal the most popular female bartenders in your area. That's right steal them. Never hire someone from craigs list, who wants to hire an out of work, bartender, who claims they have a huge following, but if that were so, why are they out of work? NO, NO, and more NO.
You want professional Free Pouring Bartenders who know how to snap their wrists and give the right pour.
Patrons like the free pour 89% vs any other technique. I know every trick behind the bar, having been in this industry for 40 years. Females behind the bar are the best bartenders you can feature. Do not sleep with your bar staff, do not drink with your bar staff, do not allow your bar staff to drink during work ever. When a customer offers to buy a bartender a drink, the bartender should say, " Thanks, I will enjoy it when my shift is over" and ring up the drink under a special key. I have an answer and solution to every single challenge, issue, problem you face. Email, RichUnger@promotingnightclubs.com   
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SECOND,INCREASE THE USE OF PLASTIC TO PAY!

THE KEY IS TO ENCOURAGE THE USE OF
BANK CARDS
DEBIT CARDS
CHECK CARDS
CREDIT CARDS
PATRONS SPEND ON PLASTIC, THEY CAN ONLY SPEND WHAT CASH THEY HAVE, WHEN YOU DON'T ECOURAGE WITH SIGNS, ON THE FRONT DOOR,
DISCREETLY PLACED THROUGHOUT THE ESTABLISHMENT.
STOP COMPLAINING ABOUT THE TRANSACTION FEE FOR AMERICAN EXPRESS, AMERICAN EXPRESS CARDHOLDERS SPEND MORE AT RESTAURANTS, AT BARS, AT NIGHTCLUBS THAN ANY OTHER CREDIT CARD. YOU NOW HAVE THE RIGHT, TO CHARGE A FEE FOR A PATRON USING A CREDIT CARD, I WOULD NOT SUGGEST YOU DO THIS AND ANGER PERHAPS, LOSE A GOOD CUSTOMER. JUST TAKE THE PLASTIC, HONOR ALL CREDIT CARDS, EVEN DISCOVER CARDS.
THROW THAT ATM MACHINE OUT, WHY SHOULD YOU CHARGE CUSTOMERS A FEE TO TAKE OUT CASH TO SPEND AT YOUR ESTABLISHMENT? IT'S INSANE IN THE BRAIN. IT'S PURE GREED.
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THIRD, IF YOU OFFER BEER PONG GET RID OF IT NOW. FOR YOUR INFORMATION, THE TWO NATIONAL BEER COMPANIES, BUD AND MILLER WANT NOTHING TO DO WITH BEER PONG. THEY WILL NOT PARTICIPATE IN IT, THEY DO NOT WANT ANY BAR EVEN OFFERING THIS PATHETIC ACTIVITY. WHY DO YOU HAVE TO LET PATRONS INDULGE IN THIS PATHETIC NONSENSE. END IT NOW !@!!!   
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IT'S THE HEAT OF SUMMER, WHY ISN'T YOUR OWNER BUYING BIKINIS FROM US, www.bikinisforgreatcontests.com and having his beer or liquor vendors covering the cost of these American Made, assorted prints, two piece $75 bikinis, that we sell to you for just $22 each. Do what no other bar, club, restaurant on the water is hosting, our "CUTE N COOL BIKINI PARTY". Each 21 and up contestant is given a free $75 bikini just for entering this event. We give you the entire Concept with an order of 4 dozen bikinis. You will have 8 to 10 females enter each week for the Month of July and August every Sunday. You will run out of Bikinis which is fine. The contest will be timed to end, when the Bikini inventory does. NO trash, just Class.
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WHY YOUR SO SLOW IS BECAUSE YOUR MANAGER WHOM ENTRUSTED TO PACK YOUR BAR IS LACKING "THE GOOOOOOOOOOOOOOOO" What does your Manager do to market, promote, pump, push, and pack your bar? Not drink specials, Not Ladies Drink Free.
No cheap beer. STOP THE NONSENSE.
Your Manager better not be drinking while working, better not be having any relationship with any employee, the rules need to be set and followed, as well as respected.
If your Manager is just going through the motions, replace them. I am always bewildered why Jon Taffer curses, screams, yells, but keeps the same staff same manager, when almost everyone should be replaced. One club rehired a stealing bartender, after Taffer left. You lead by example.
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SPEAKING OF.............JON TAFFER, YOUR VERY LUCKY, I HAVE CHOSEN NOT TO OVERTAKE "BAR RESCUE" WITH MY OWN SHOW!
Hi Rich,

I am reaching out to you on behalf of ______________, a Los Angeles-based television production company that specialize in producing media content for networks like TLC, Bravo, MTV, VH1, and Discovery.  We are very interested in discussing the possibility of a television project with you attached.  

We would like to obtain further information from you about your expertise in club promotions and marketing management and see if we can create on air content, since there is a high demand for such a series given the successes of several other bar/restaurant/club series in this world.

If you're interested in discussing this opportunity with us further, please contact me at the information listed below. 

Thank you for your time and consideration.  We look forward to hearing and working with you.

Best,

Daniel
Director of Development 

MY RESPONSE:
                               Daniel, I appreciate your interest in my Life in the Nightclub Industry. I have watched "Bar Rescue" and how Jon curses, screams, yells, berates, Owners, Managers, Staff, Men and Women, I realize a lot of his show is driven by the need for ratings, thus viewers. I  realize that quite often when he has finished his limited days at one bar, sadly they go back to their old habits, but with a new interior, they deviate from what Jon has attempted to instill in them, and they close down.
I am there for bars, clubs, lounges, sports bars, bar and grilles, Gay clubs, Beach Bars, for Six Months. They email me with what challenges, situations, problems, questions they have and I respond. I have a method to my madness of "WOW FACTORS", "FAB" and "FUN", that I choose not to share with the World. I have created Premier Promotions, Themes, Events, Concepts, Parties, Happenings, Contests, Celebrations, that I prefer to make exclusive rather than excessive.
After further discussions with you, I have the Person you should contact, who would be a perfect replacement for me.
Randy Gerber, an incredible Bar Owner, with visionary skills that he has used to design and open high energy, ultimate "Partyshere" Energy as I call it.
BTW, he is also married to Cindy Crawford who would be a spicy addition to the program's content. Thank You again for the inquiry, I would have enjoyed making tears come to Taffer's eyes via a ratings revolt, but, Randy Gerber can accomplish the same Powerful Viewership.
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WANT FIVE DELICIOUS TROPICAL DRINK RECIPES THAT YOUR NOT SERVING RIGHT NOW? EMAIL ME RichUnger@promotingnightclubs.com WITH A BAR, CLUB, RESTAURANT RETURN EMAIL ADDRESS AND I WILL SEND THEM TO YOU, ON ME!
FREE TROPICAL DRINK RECIPES FROM RICH UNGER!

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EDM IT'S TIME TO PRAISE YOUR BEST, NOW IT'S YOUR TURN TO HAND OUT THE AWARDS!
Electronic dance music will have its own awards show starting next year thanks to a partnership between festival producer Insomniac and Dick Clark Productions. The inaugural celebration for the industry's fastest-growing genre will be held in Las Vegas during Electric Daisy Carnival week.
The announcement was made at the EDMbiz Conference, which leads into the Electronic Daisy Carnival Festival, which runs today through Sunday.
Insomnia produces several festivals each year including Electric Daisy Carnivals in New York, Chicago and London. Dick Clark Productions also does the Golden Globe Awards and theAmerican Music Awards.
"Creating an award show focused on all the creative components that contribute to the success of dance music (music, art, production and lighting) has been a dream of mine for years," says Pasquale Rotella, founder and CEO of Insomniac.
EDM WILL never be mainstream, but it deserves to be acknowledged for it's explosive impact on it's incredibly unique beat.
The Electronicas as I call the Awards are the icing on the cake of universal popularity and demand for "EDM".
Look @ the DJs, the Producers, the Creators of the "Electrophonom" impact. From clubs to Wedding Receptions, it has captured the demographics across the ages and races.
Personally, I am a huge aficionado of "EDM" and feel that the time has to come to heap the praise and pride on those that stayed true to their style, refused to acquiesce, and rolled on to great acclaim.
Stop the hip hop crap, it's a cache of violence, danger, foul language, and overall negativity.
Spin the "EDM" and win them ovah!!!!!
Imagine Festivals with hundreds of thousands of EDMERS not there for bands but for mixes,sampling,  BPM, and Best of all ORIGINAL, POWERFUL, RELENTLESS "ELECTRONIC DANCE MUSIC" by the newcomers and Seasoned Creators of this here to stay, all the way Genre of Music. 
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Women Gone Wine, You can't just have a great Restaurant known for fine food. You must in these challenging times, expand, enhance your format to include "Beverage Bashes".
From "Women Gone Wine", as a starter, that should take place, every other week.
This is a "FUN FACTOR".
I am not going to give you the entire concept, I have dozens of stylish, trendy upscale, female appealing concepts, that generate new found cash.

Email RichUnger@promotingnightclubs.com

 

Copyright 2013 Rich Unger

 

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