AUGUST 2013 NIGHTCLUBS, RESTAURANTS, HELP!
It's Summer, 2013, Nightclubs, Restaurants, Bars, are SCREAMING for "HELP"!
Owners have tried cheap drinks, free drinks, free cover, free app, two for one lunch, 1/2 price dinner, free dessert. All to no avail.
Instead of thinking with logic, Owners are reacting with panic.
The key to generating revenue in a very slow Summer Season, is to stimulate your local market with "Premier Food/Beverage/Music/FUN/WOW Events. Bring your locals and in tourism areas, the tourists in for what your doing, not what your giving away.
Too many Owners operate in DENIAL,they know their club needs a major high impact STRATEGY, but they refuse to find it.
So many Restaurant Owners start featuring specials, and more specials.
They have no clue what to do.
They waste money on Print Ads, they post boring content on FB, they don't update their web sites, they ignore twitter, they don't want to take the time to Master Social Media Marketing.
What did the Company that owns Red Lobster, Longhorn and Olive Garden do, because of declining profits and sales? They fired their Chief Marketing Officer. What are you prepared to do?
I say it 1000x times 'IF YOU HAVE A BAR IN YOUR RESTAURANT', you have a MONEY MACHINE, just waiting to be started.
Too many Restaurants,feature a "Piano Bar", yuck.............. The demographics you attract do not spend.
Jazz is a great genre of music as are the Blues, but they are not money making nights. Especially, when you have no cover charge, but live bands from those genres and you place the burden of their cost on your bar. You are lucky to break even.
In these tense, NSA listening in to our phone calls, shadowing our web movements,our mail is being monitored. BUT, people want to PARTY, not sit, not listen. Stop depressing your customers, start impressing them.
Stop chasing your customers away with the same, boring, stale, predictable days, and nights.
Restaurants: One has what they call "Fiesta Hours" ( aka Happy Hours) from 4pm to 7pm, they start at the wrong hour and end way too early. Why do you force customers to go elsewhere from 11am to 7pm for Happy Hour at other establishments, then Owners chase customers out the door at 7pm, only to hope you have fresh faces come in later?
Nightclubs, totally ignore Happy Hours, their Owners feel that they should open later in the evening, not even venturing into early business. Thus these Owners complain that they only have four hours of business, but it's because of the way they operate.For some reason, Owners of Nightclubs are afraid of early hour formats,unless they give free beer, free well mixed cocktails. So they advertise these free beer/frozen drinks, attract the "FREE DRINKERS" who don't spend, rarely tip, and leave when the "FREE" is over. There is a RIGHT WAY for Nightclubs to triple their streams of Revenue, but their Owners are so mind set in outdated thinking, they suffer instead.
Bar and Grille Owners have the ability to expand, enhance and extend their business, beyond any nightly numbers they have ever done. But again, your trying to inform Owners that Night Life, not local bands, not karaoke, not dart tournaments, not open mic nights, but a Night Life Adventure is waiting to be kick started.
Bar and Grille Owners have the best potential for huge cash flow, but they are so rigid in their format, they refuse to embrace change. These Owners are still in 1999 when it's 2013. Ask them what the most watched Cable Show is?
Ask them who was on the Cover of this Year's "Sports Illustrated Swimsuit Edition"? Ask them what the #1 food item served is? Ask them what beer is the fastest growing? They can't answer, because, they don't see the connection between this knowledge and their business.
They just don't get it!
Next are the National Casual Dining Food Chains.
The only marketing campaigns the National Food Chains are rolling out, are Price, Price, Price. Some chains are seeing an increase in traffic, others are still suffering. Gas Prices are soaring, many previously traveling people are staying close to home this Summer.
That's why locals are seeking, searching for a fresh new "CONCEPT".
This is where The Independents have the advantage.
But again, it's up to Owners who don't have the mantra "REFUZE TO LUZE", like I do.
I can Revamp, Reinvent, Refresh and "PACK",any Restaurant with a Bar, any Bar and Grille, any Bar, any Nightclub,as long as no tragic violent incident occurred there.
I do not rescue for a tv show, I "RENEW" without a five day deadline, but with a six month support system.
That's right six months.
THE WORSE REVENUE MAKING NIGHT FORMATS
KARAOKE = PEOPLE COME TO SING, THEY ORDER A DRINK OR TWO, MAYBE AN APP BUT THAT'S ABOUT IT.
JAZZ = THIS GENRE OF MUSIC ATTRACTS HARDCORE FANS, THEY ARE INTO THE JAMS, THEY MAY ORDER A TOP SHELF DRINK OR TWO, BUT OTHERWISE, THEY ARE THERE TO
HEAR, FEEL, THE BEAT.
PIANO BARS = SURE YOU HAVE A FULL CHAIR FILLED RING AROUND THE PIANO, BUT AGAIN, THESE PATRONS ONLY ORDER A DRINK OR TWO AND THAT'S IT.
LIQUOR BRAND PARTIES: WHEN YOU GIVE AWAY SAMPLES, YOU ACCOMPLISH NOTHING, SELL THE BRAND IN A SPECIALTY DRINK, A UNIQUE FRESH CRAFT COCKTAIL. DO NOT HAND OUT SAMPLES.
When Chef Robert Irvine performs one of his "Restaurant Impossible" tasks, he does it in two days with $10,000. But once he leaves, the Owners who were put in the original financial disaster, must adhere to his few hours crash course on "CHANGE". Sadly a number of these Restaurants close within months, because, the problems that caused the original distress never left, when the "Makeover" was completed. Owners have a stubborn streak that they refuse too often to let go of.
Call it Ego, Arrogance, Ignorance, doesn't matter, the end result is the financial chaos it causes. On the flip side is the Owner who has the foresight and vision to combat competing restaurants during the day and dining hours with aggressive tactics.
A "Vegetarian and Seafood" Restaurant opened up about 2 miles from a very, very, popular almost historic Coffee House/Restaurant known for "Vegetarian Dining". The new Restaurant featured a "Veg" Burger that was delicious, just a real tasty, original kind of burger the likes of which the Community had never ever enjoyed.
So, the legendary Coffee House/Restaurant came up with their own "Veg" Burger, and added two other versions as well.
I was a fan of the first "Veg" Burger from the new establishment.
But, I had to try the "Take Them On Head to Head" Response from the well known, very popular legendary Coffee House/Restaurant.
Their "Veg" Burger was far superior.
It's consistency, it's taste, it's presentation,yes it was $2 more, but well worth it. The Old had met The New and it was game,set,match !
That is my kind of RESPONSE.
You don't run from a Restaurant that is opening, you take back your customers, but long before they leave. There are only so many dining patrons out there in your area, when they are eating elsewhere, they are not eating at your Restaurant.
When a Bar starts seeing a major decline in business, due to a new Bar opening, it's because they did not steal the thunder of the new Bar, before it even opened.
When a new Nightclub opens,the existing Nightclubs should have REINVENTED, REBRANDED, REVAMPED, and RENEWED their existing format from A to Z, thus reducing the impact of the new Club's opening.
My Father always said "Never ever let any New Food and Beverage Operator take your business". I have always operated by that premise.
In a Shopping Mall with a food court, a Ruby Tuesday's, an Independent Seafood Restaurant ( way too pricey) a Costco Food Counter with a hot dog and beverage for $1.50,presently serve dining patrons.
But, now comes along, a new Bar and Grille that specializes in Wings. They are going to do great business. Not new business, but every other food establishment in that Shopping Mall is going to feel the wrath of this new opening. No one deflated this new opening by adding Wings to their Menu, especially "Ruby Tuesday's" who needs all the seats filled for lunch and dinner they can get. They just laid over and are going to get rolled over. Especially, now in the Summer, because the new Wings Eatery, has an airy, light interior as opposed to dark wood, dark interiors of both the other two Restaurants presently operating. No other food outlet in this Mall has such a design feature.They will also feature a bar with "CRAFT EVERYTHING",something else "Ruby Tuesday's" totally ignores.The Independent Seafood Restaurant also puts no focus on it's bar. This Bar and Grille will do more business during the day and evening than "Ruby Tuesday's does both dining times in a day. It's all about staying ahead of the curve.
Some significant Counter Actions include:
A Newly Innovative Happy Hours
An addition of Flat Screens to compete with the new Bar & Grille's Football Season DOMINATION.
Featuring both Small Plates and Party Platters.
Focusing on boneless Wings with in house sauce recipes.
Hosting Food/Drink Theme Weeks, from around the World.
Presenting Nights dedicated to "THE CHEW", if you don't know what "THE CHEW" is, you are really out of touch with today's culture of food and beverage. I mean REALLY!
I read your article and I was wondering, can you help me? I'm a cocktail waitress at the _____________. Here is their web site ____________.
I would love to have my sections booked out every Friday and Saturday. Which they are not. They used to be, but under newer management my sections have suffered greatly. I'm taking matters into my own hands.
I've been trying to promote it with my Facebook, I just created an Instagram and Im just starting to use my twitter. I'm just not yielding results. I need help of some kind. I open to paying or cutting a deal. I don't know what can be done but I'm willing to do anything and talk to anyone in management to make it happen.
MY RESPONSE:Kelly, I applaud your "IN IT TO WIN IT" Attitude, unfortunately, as I told you in an email, your picture on Face Book was not appropriate to attract movers, shakers, and young professionals. My Fashion Suggestions should create the results you want for your section of this club.The new Management as in many other situations, is destroying the very foundation of this club. Far too often people who have no skills, no experience, no background in club management are suddenly placed in the exact positions of authority. They think they know more than anyone else, when they know less than the bar back. Talking to management, would be like talking to the Captain of the Titanic. You are on the path to packing your sections. You must master the art of social media marketing specifically for your own motives and reasons.
You need to reach out to potential patrons not for the club but for YOU<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
You just started, and you are a Millennial, so you want "Instant Gratification", sorry, but it does not work that way Kelly Girl. Calm down, be persistent, be consistent, and you will fill up your sections on Friday and Saturday Nights with Spenders. This negativity did not happen overnight, so you must use your persona and not focus on the Club, other than to establish it as the venue your sections are at. You are not responsible for this club's marketing, they will benefit from your Sections being packed despite their lack of abilities. Sadly,it's management is doing more harm than good.
You want to bring Young Professionals in for YOU<<<<<<<<<<<<<<<<<
Use Twitter, Facebook, put up a stylish video on Youtube, post a 15 second video on Instagram, use Tumblr, use Google+, use
Four Square, and you will see your sections fill up on both Friday and Saturday Nights. Make sure every element of Social Media Marketing stresses,that Guests should make reservations specifically for Kelly's Section, or they are not interested in coming. Make yourself that vital to this club. Create a DEMAND FOR YOU.
I have come across your website several times and read some very interesting stuff. I own a restaurant in the ___________________area called ____________________________. Since we opened last March, I have tried a few times to start a night life at the establishment with no success. After dinner dies, we die. I am looking to change this. Our space is relatively large, 130 seats. We have excellent food and specialize in craft beers. I would like to know what exactly it is going to take, to bring night life to my restaurant? Thank you,
CHRISTAN,130 SEATS, MEANS YOU CAN HOLD 200 PPL. WHAT IT IS GOING TO TAKE TO TRANSFORM FROM A DINING DESTINATION TO A NIGHT LIFE ADVENTURE IS A GAME PLAN. A SET OF STRATEGIES, AND A MARKETING PATH. IT IS A THREE PRONG APPROACH, THAT REQUIRES UNLIMITED TIME, BLOOD, SWEAT AND TEARS. YOUR CRAFT BEER INCLUSION IS A VIABLE ELEMENT TO EXPANDING YOUR BAR'S REVENUE @ NIGHT, BUT IT IS ONLY A MUST IN THESE NIGHTS OF CRAFT BEERS BEING SOLD FASTER, AND MORE THAN EVER BEFORE. MOVING FORWARD ADD CRAFT COCKTAILS, AND CRAFT APPETIZERS TO THAT ENTIRE FOOD AND BEVERAGE FORMAT. YOU DO NOT EVEN NEED A DANCE FLOOR TO CREATE NIGHT LIFE. BUT YOU MUST UNDERSTAND HOW TO MAKE THIS TRANSFORMATION. YOU HAVE TRIED BUT NOT SUCCEEDED BECAUSE YOU DID NOT FOLLOW A BLUPRINT FOR ATTRACTING THE MOVERS, SHAKERS, YOUNG PROFESSIONALS TO YOUR RESTAURANT FOR WHAT THEY NEVER EVER HAVE COME FOR BEFORE.
CHRISTAN, I HAVE TAKEN HUNDREDS OF RESTAURANTS, TRANSISTIONED THEM TO UPSCALE NIGHT LIFE VENUES. IT REQUIRES A METHOD TO THE MADNESS, NOT SIMPLY SAYING ONE DAY " I WANT NIGHT LIFE" AND EXPECTING IT. IN THE FOOD AND BEVERAGE INDUSTRY. I WOULD OF HAD YOU PACKED WEDNESDAY, THURSDAY, FRIDAY AND SATURDAY NIGHTS, AND SUNDAY NIGHTS, WHEN MONDAY IS A LEGAL HOLIDAY.
YOU CAN'T ENTER THE NIGHT LIFE ARENA, WHEN YOU HAVE NEVER EVER BEEN IN IT BEFORE. YOUR ATTEMPTS WERE NOT THE RIGHT MEASURES, MARKETING OR MEANS TO ACHIEVE NIGHT LIFE.
YOU ARE LOSING TENS OF THOUSANDS OF DOLLARS RIGHT NOW THAT ARE THERE, IF YOU KNOW HOW TO MASTER THE ART OF PROMOTING.
Hiya Rich, Greetings from ____________.
I scrolled upon your web site and was drawn in on your overall knowledge of the nightclub industry.
My story is this.
I recently just got back into promotion and marketing and have been helping a friend out at a local club
I have introduced new theme nights flyers,posters and new dj's etc.
my main objective is to get the attention of the female club goers i don't really want to go down the avenue of free drinks etc. i want a strategy in place that enables me to get them into the club week after week, i will use loyalty cards eventually but for now i need to get the ladies in.
Have you any proven ideas gimmicks promotions that will help me reach out to this demographic that you can share with me
I am currently organizing a daytime team of staff to work with myself to do daytime marketing/promoting as well as night time promotion with flyers and banners and word of mouth to the public.
the town the club has several bars and they are owned by the only other nightclub in town so they kind of dictate where people congregate in the town and where they end up at the moment is in their club.the club in question doesn't really offer anything different. Sometimes they bring in a personality, but this sort of event does manage to create interest from the legion of females out there. What other promotions ideas have worked for yourself in relation to packing the girls in.
I could quite easily copy the format of the other club but I'd rather do something different to attract the ladies cos as they say "it's the sheep effect" when you get the girls the men will follow.
Any help on this predicament would be greatly appreciated.
Rich, I must also add that the club has a small stigma attached to it.
Several years ago there was an unfortunate incident at the club whereas a customer died. This has somewhat tarnished the clubs 46 year reputation and it may still be a genuine reason why we have a problem getting people to comeback in, even though we have changed a lot of things.
we also have in place a web presence,Face book, Twitter accounts etc of which I just appointed someone to update regularly what we need now is the fun factor and the wow of which I am at a loss of how to provide.
Please hit me back with your thoughts and feedback,also if you require any further info i can provide it for you.
BOBBY, FOR YOU TO RE-ENTER THE BUSINESS, WITH A CLUB THAT A CUSTOMER DIED AT SEVERAL YEARS AGO, IS A CHALLENGE BEYOND YOUR EXPERIENCE. THE CLUB IS MORE THAN "SOMEWHAT TARNISHED", IT IS DESTROYED. IT IS EVIDENT IN THE CURRENT ATTENDANCE AND BAR BUSINESS IT IS DOING. YOU CAN CHANGE "ALOT", BUT YOU CAN'T CHANGE THE PAST. USING THE WEB IS A MUST, BUT IT IS NOT THE ANSWER. YOU HAVE NOT OFFERED ANY INSIGHT INTO A SPECIFIC STRATEGY TO TRANSFORM THIS VERY NEGATIVE STIGMA INTO A POWERFUL PERCEPTION OF "FUN", "THE WOW FACTORS" AND "THE FAB". THIS IS A STEP BY STEP PROCESS, THAT REQUIRES A VERY DEDICATED COMMITMENT TO THE MARKETING, THE CONCEPTS, THE ATMOSPHERE, THE QUALITY OF PATRONS, THE MORALE OF THE STAFF, THE A TO Z OF OPERATING THIS CLUB. SEAN, I DO NOT THINK YOU HAVE GRASPED THE CHALLENGE YOU FACE. WOMEN WANT NOTHING TO DO WITH THIS CLUB. THEY DO NOT WANT TO COME NEAR IT.
AT THIS JUNCTURE, WHILE THESE CHALLENGES ARE DAUNTING FOR A PROFESSIONAL WHO IS CURRENTLY HANDS ON IN THE INDUSTRY, LET ALONE A VETERAN, LIKE YOURSELF, WHO WANTS TO COME BACK IN, AND WORK THROUGH THIS MAZE.
BOBBY, THE SHEEP MENTALITY IS NOT APPLICABLE TO THIS CLUB.
BOBBY, YOU SOUND VERY 'DATED', USING DAY TEAMS, FLYERS, GIMMICKS, IDEAS ARE ALL FOR NAUGHT. BOBBY, THIS IS WAY OUT OF YOUR UNIVERSE. I WANT TO BE TOTALLY HONEST WITH YOU, AND TELL YOU STRAIGHT UP, THAT THIS CLUB NEEDS TO BE REBORN, AND THE RANDOM SUGGESTIONS OF WHAT YOU ARE DOING ARE NOT GOING TO SERVE THE PURPOSE OF ACCOMPLISHING THE FRESH NEW LOOKING AHEAD, WANTING TO BE @ THIS CLUB, PAYING THE COVER CHARGE AND FOLLOWING THE DRESS CODE, ATTRACTING YOUNG PROFESSIONALS, NOT THUGS, NOT GANGSTAS, IT IS IMPERATIVE THAT YOU BRING ON EXPERTS WHO ARE LOOKING AT THESE CHALLENGES FROM A EXPERIENCED PROSPECTIVE.
YOUR DOING WHAT YOU KNOW, THIS CLUB NEEDS FAR AND AWAY WAY MORE THAN THE BABY STEPS YOU ARE TAKING. I WISH YOU MUCH SUCCESS, BUT IT'S NOT WHAT YOU SHOULD EXPECT.
EMAIL RichUnger@promotingnightclubs.com BUT WITH AN OPEN MIND AND WILLINGNESS TO ADAPT, APPLY, AND ADJUST. MY THREE INHERENT STRATEGIES TO SUCCESS.
THE DIFFERENCE BETWEEN JON TAFFER AND RICH UNGER
I HAVE BEEN TOLD I AM JEALOUS OF JON TAFFER, I HAVE BEEN CALLED A BOTTOM FEEDER BY JON TAFFER, IT'S TIME TO SET THE RECORD STRAIGHT.
JON TAFFER: AN EXECUTIVE PRODUCER AND HOST OF "BAR RESCUE" ON SPIKE TV.
THE PREMISE IS MR TAFFER COMES IN CURSING, RANTING, RAVING ABOUT THE CURRENT STATE OF AFFAIRS, OWNERSHIP, MANAGEMENT, STAFF ON THE BAR OF THAT WEEK'S EPISODE.
FIRST IS THE "RECON", WHEN TWO PEOPLE SOMETIMES HIS WIFE, GO IN AND SIT AT THE BAR, ORDER, COMPLAIN ABOUT THE DRINKS AND FOOD, THEN LEAVE.
MR TAFFER AFTER SITTING IN HIS SUV OBSERVING THE ENTIRE INCIDENT ON A SCREEN, THEN GOES IN AND TAFFERNADO BEGINS.
AFTER A TAFFER TERROR SEGMENT, THE STRESS TEST,WHICH IS SENDING IN A CROWD TO OVERFLOW THE BAR, AND SHOW THE OVERALL WEAKNESSES OF EACH AND EVERY PERSON WHO OWNS, MANAGES OR WORKS AT THE BAR.
ALL OF THIS WAS KNOWN BY THE CAMERAS THAT WERE PLACED AND RECORDED A HISTORY OF THE BAR, LONG BEFORE TAFFER EVEN SHOWED UP AT THIS BAR.
THEN COMES A TRAINING SESSION.
FOLLOWED BY A REVIEW OF THE BLUEPRINTS FOR THE REMODEL THAT IS GOING TO OCCUR IN ROUGHLY 36 HOURS.
ONCE THE BAR IS RENAMED, REMODELED, IT IS SPRUNG UPON THE OWNERS, MANAGER, STAFF.
THEN COMES THE RE-OPENING AND OF COURSE THE BAR IS PACKED.
SOME BARS SUCCEED, SOME DO NOT, SOME ARE NO LONGER WITH US.
ALL OF THE PRODUCTS PLACED IN THE BAR, ALL OF THE VISIBLE MATERIALS LIKE BAR TOPS ARE ALL PART OF PRODUCT PLACEMENT WHICH MEANS THEY COST NOTHING FOR THE MENTION OF THEIR NAME ON THE AIR AND THEIR NAME AS A CREDIT AT THE END OF THE EPISODE.
RICH UNGER: APPROACHED BY A PRODUCTION COMPANY TO HOST A NEW CABLE NETWORK REALITY SHOW " NIGHTCLUB MAKEOVER", I DO NOT WANT TO SHARE MY EXPERTISE OF 40 YEARS AND OVER 800 BARS, CLUBS, SPORTS BARS, LOUNGES, RESTAURANTS, WITH EVERYONE.
I AM NOT INTERESTED IN CREATING SENSATIONAL SITUATIONS TO CREATE VIEWERSHIP.
AS AN ALTERNATIVE TO MYSELF, I RECOMMENDED TO THE PRODUCERS, THE BRILLIANT RANDY GERBER WHO IS AN AWESOME NIGHT LIFE AUTHORITY, BESIDES OWNING BREATHE TAKING VENUES. CAN YOU SAY "SKYBAR" FOR STARTERS?
I DO NOT CURSE, I DO NOT YELL OR SCREAM.
I DO NOT EVEN SET FOOT IN THE FOOD AND BEVERAGE VENUES THAT I GIVE MY EXPERTISE TO.
I AM ON THE OTHER END OF THE BAR SPECTRUM, TOTALLY OPPOSITE BARS, SPORTS BARS, LOUNGES, NIGHTCLUBS, RESTAURANTS.
INSTEAD OF TAKING BARS THAT ARE RUN DOWN, BEAT DOWN, PUSHED DOWN, I FOCUS ON BARS, SPORTS BARS, NIGHTCLUBS, LOUNGES, RESTAURANTS, BAR AND GRILLES THAT ARE BEAUTIFUL, THAT HAVE FANTASTIC ATMOSPHERE, THAT ARE NOT EMPTY AND ONLY HAVE MONTHS LEFT TILL THE DOORS CLOSE.
NOT MY FORTE. NOT MY CRITERIA. NOT FOR ME.
INSTEAD, I REACH OUT TO THOSE OWNERS, WHO HAVE DONE ALMOST EVERYTHING RIGHT, BUT THE RESULTS ARE NOT MEETING THEIR PROJECTIONS OR EXPECTATIONS.
THEY HAVE SPENT SIX FIGURES,OFTEN HIGH SIX FIGURES AND CANNOT FIGURE OUT HOW THEY ARE NOT THE #1 HOT SPOT IN THEIR AREA.
I TAKE THEM FROM WHERE THEY ARE, TO WHERE THEY WANT TO BE.
BUT NO HIP HOP,NO FREE BEER, NO CHEAP DRINKS, NO PRINT ADS,NO RADIO ADS, NO SLOBS, NO LADIES DRINK FREE, NONE OF THESE BAR BEGGING TACTICS. I AM IN CONTACT WITH THESE OWNERS FOR SIX STRAIGHT MONTHS. WHATEVER CHALLENGES, PROBLEMS, QUESTIONS, SITUATIONS THEY MAY NEED MY EXPERTISE?
NO BIKER BARS THAT ARE RUN DOWN, NO COLLEGE BARS VIOLATING UNDERAGE LAWS, NO OWNERS WHO ARE DRUNKS, NO BARS THAT ARE BREAKING STATE LAWS BY POURING CHEAP LIQUOR INTO BRAND BOTTLES, HE CAN KEEP PUTTING THESE BARS ON THE AIR, I AM NOT INTERESTED, NEVER HAVE BEEN IN THEIR RESCUE.
THAT'S THE DIFFERENCE BETWEEN JON TAFFER AND RICH UNGER OTHER THAN HE IS OLDER THAN ME.
I AM FOREVER ASKED, GIVE US A FREE PROMOTION, SO HERE GOES, I WON'T DO YOUR WORK FOR YOU, BUT I WILL GIVE YOU THE THEME.
"BEAUTY & THE BEACH, NAUGHTY OR NICE"
"CURVE IS THE NIGHT YOU WILL SEE THE BEST"
Now take this Theme and host this Concept over Labor Day Weekend, and break all previous records for revenue flow and crowds.
This is a two night over the Holiday Weekend EVENT.
Want to enhance it beyond what your competition is doing?
Give the first 20 girls each night who enter MODEL, COMPETE, a free $75 USA MADE two piece bikini with a fabulous print, that you pay just $22 for,or ask your beer or liquor vendor to either pay for them or pay you back in product.
Just go to http://www.promotingnightclubs.com/bikinis.htm
and end The Say So Long To Summer TWO NITE EVENT with a BOOM in customers and cash.