AUGUST 2013 EVERYONE THINKS THEY CAN OWN A BAR!
The Answer is "NO". A resounding "NO".
Never before in this Food and Beverage Industry, have so many individuals, friends, even Families entered into opening or buying an existing bar, nightclub, bar and grille, restaurant, without even knowing the WHO, WHAT, WHERE, WHEN, WHY, HOW of the mechanics of operating a successful venue.
I read of a new Casual Dining Franchise Offer online and the Company had the chutzpah to say "NO EXPERIENCE REQUIRED TO OWN AND OPERATE OUR RESTAURANT". Are they crazy?
They must of been actors in "SHARKNADO".
This is NO TIME to be entering in the World of Hospitality, without knowing, having the experience, background and knowledge to successfully launch a new or existing Venue.
Why would anyone invest as a minority partner in a bar, restaurant, bar and grille, sports bar, night club? When you put your money in, you have NO SAY. You have no control, no input, no authority, NOTHING. Your ego is overtaking your common sense. Having a piece of the pie, is not owning the pie. Partners are friends, so they get together and decide to buy a bar, they put one friend in charge, who has no other job, because the other partners have day jobs and businesses they have to run. All of a sudden this friend, this partner is the Owner. He is not waiting to make decisions, to hire, to fire, to change, to spend. He has been placed in the "POWER POSITION" and he is going to play this part.
He has the authority to sign checks, spend petty cash, sign contracts, book entertainment, but, WHAT IS HIS EXPERIENCE?
None of the other partners asked, researched, ran a background check, this was all based on friendship and trust.
What a colossal disaster. It happens almost every day, somewhere in America.
You can watch it on the Reality Shows that feature these situations in dying bars, restaurants, sports bars, nightclubs, Nightly.
The on the opposite end of the spectrum, is the old and stale Ownership that for years and years, refused to accept or embrace the Major Changes needed to keep their casual, but sexy chain thriving.
"Hooters", ironically, after an episode of "Undercover Boss" the then CEO discovered the significant negativity factors that were the perception of so many of across the board demographics of people, young, old, male, female, that he encountered.
So now in 2013 the Logo is redesigned to place a major emphasis on the eyes which also means a female body part. The menu is now suppose to be healthy friendly. The seating, bar stools now have backs, tables are now floating, slowly the Owl is going to change @ supposedly all of their 400 units that are in desperate need of REINVENTING.
Ironically, the CEO featured on "UNDERCOVER BOSS", left "Hooters" and is now one of the founders of a new chain of "Breastaurants", to join "Twin Peaks", "Titled Kilt", the industry up and coming new kids on the block.
Everyone thinks they can own and operate a Bar!
Then you have Vegas, where tearing down a Nightclub and spending a few million to REFRESH it with an entirely new format, image, atmosphere, concept is the norm. Vegas Nightclub Operators like TAO, do not wait for dust to gather, for numbers to nose dive, for furniture and fixtures to become worn and torn, they ACT. Yet, in most of the rest of the Country, Nightclub Owners open and ignore the obvious, operating in denial, and hoping a crowd will appear, as if "The Lone Ranger" movie expected box office bonanza and got a box office bomb.
Everyone thinks they can own and operate a Nightclub.
Finally you have your independent bar and grille, which does fine @ lunch, a decent Happy Hour biz, ( wrong hours almost always), and late nite, which is heads or tails. These bar and grille owners refuse to let go of karaoke, darts, trivia, same old format with corn hole and beer pong (ugh) thrown in for a reason to open late night.
Everyone cannot and should not own or operate a Food and Beverage Venue.
If you know it all, then keep on going, if you want to learn it all, email RichUnger@promotingnightclubs.com But Be an Owner, having a Manager email, means you are still in denial!!!!
The Venue you operate or create must tell your patrons a story. From it's exterior appearance to it's interior ambiance, your logo, your web site, your Facebook and entire social media marketing image, all must be cohesive. Your format must meet the core needs of your target demographic. When your customers feel "Warm and Fuzzy", you will immediately understand the unmatched value of creating an emotional connection.
When you watch "Bar Rescue" and see the scenario of an owner using sexual overtures to Jon Taffer's Wife and this is part of a Program that is suppose to show how he rescues a bar, this is all for ratings, for shock bar value. It's a shame. I have way too much respect for my Wife to subject her to such vile behavior for the sake of MONEY. I have "THE WOW FACTORS", they are constantly evolving, I use Music, Film, Art, Books, Culture, Lifestyles, and create "FUN", "FAB", and my fave, "WOW".
This entire Summer, you have neglected to take advantage of "THE HEAT", not the movie, but the weather. I only measure losses in thousands and tens of thousands of dollars. Those are amounts that hundreds if not thousands of Owners have lost over this Summer, by being so complacent.
When your on a very heavily traveled road, tens of thousands of cars driving by you day and night, instead of to stopping in. Ask yourself why?
If all Sports Bars can do is try to hang on till NFL Preseason, because they don't have the insight to expand their horizons, ask yourself why?
Somebody post on a "Forum Board", that they were opening up a Female Formatted Sports Bar, and needed a name? How can anyone decide to invest and spend the money required to roll out a format that will never work to begin with? If the potential owner had the dream to open this type of Sports Bar, why ask strangers for a name? The name is critical to the entire success of this food, beverage, and sports theme? Everyone thinks they can own,operate and outlast other bars, because they have the positive attitude, but there are so many components to surviving.
You spent all that money buying that bar, but you did not put cash flow away to run the bar for a year. You did not compare your "NUT" of the rent, electric, water, trash, pos, insurance, payroll, inventory, taxes, to what numbers you had to generate daily to pay your overhead.
I did not even mention Promotions, Marketing, Cash for YOU?
Everyone cannot own and operate a bar. Before you fail, before you lose your entire business, email RichUnger@promotingnightclubs.com Stop sitting @ the end of your bar in a Pity Party.
Always check the Reputation
The past & current Sales Tax, Payroll Tax, & all Related Tax Status
The Liquor or Occupational license
The Equipment leases & condition
The A/C unit
The Liens if any on the equipment, the license, the property
The Police reports
The Health department reports
The Insurance claims & premiums
The Workmen's comp costs & issues
The Staff history
The Sign Condition
The Exterior & Interior Improvements required
The Type of Customer the venue attracts
There is a Method to this Madness, but Once your in, it's too late to turn back.
ATTENTION CLUB DJs:
The Genre of "TECHNO" is OVAH ! People want to Dance, they want high energy, exotic, enticing, erotic, ENERGIZED Dance SPINS.
There is a very simple Method to understand your Crowd.
If the club is packed and the dance floor only half covered with bodies, than the DJ is not connecting with The Club Crowd.
If the club is wall to wall and the dance floor overflowing, than the DJ is on his "GAME".
Too many DJs feel they have to teach, educate, and turn on their club's guests to new music. WRONG.
Club DJs are paid to pack that dance floor.
Club DJs need to interact and verbally connect with their crowd.
Club DJs need to convert to Club VJs, by mixing not just the spins, but the videos.
Every High Energy Dance Club should have a HUGE MONUMENTAL VIDEO SCREEN, not a wall of screens, those days are OVAH!
But mixing videos especially of High Energy Singers who perform in their Videos, only add to, enhance and excite their Crowd.
Club VJs need to stop the socializing of friends in the booth, if they are in a booth, booths need to be torn down and Truss Tables set up. VJs need to dress the ROLE. They need to cease any cursing of any kind.
Do not ever think any Club cannot function, profit and thrive without you.
People do not come in to see who is spinning, they enter a club, listening to what is being spun, if they relate they stay, if they disconnect they leave.
That is the reality of a CLUB VJ TODAY!!!
VJs that do not speak on a headset wireless Mic are doing the club a disservice, failing to establish a Rapport with the Clubbers and show a lack of self confidence.
Practice, Learn, Gain the Self Confidence that you have spinning by speaking.
OWNERS GO TO A CLUB FEATURING VJs, OBSERVE THE ENHANCED ENERGY OF VIDEOS IN SYNCH WITH SPINS VS YOUR DANCE FLOOR IMAGE OR LACK OF. ___________________________________________________________/
EMAILS TO ME AND RESPONSES SENT BACK:
Hi Rich, I work at__________________________ restaurant/bar/club in ____________, used to be slammed, I know why I am emailing you but am kind of ashamed to be doing so, Great place, great staff, but it's slowly on the decline (trying to come back up). Read a lot of your posts on web searches, you seem to have a great grasp on promotions, would love to hear what you have to say. How you can help us?
Just started here Last Friday as GM , use to do marketing and promotions downtown ________ but relocated to___________ . Budget isn't big enough for the great events and themed nights you can throw downtown, but they still HAVE A BUIDGET, would like to make the most of it with the budget we have. Bar brings in about 250k a month now, would love to at least triple that again. Please get back to me on how we can get started. You're a very experienced man in this field and would love to hear what you have to say.
Thanks for your time, Mitchell
MY RESPONSE: Mitchell, Best of Luck as the new "GM".
Never be ashamed to ask for Expertise, it is far better than watching your bar/club/restaurant go down the tubes because you put ego over logic. You are far wiser than you know.
The only promotion this venue held during the entire Month of July, was "Christmas In July". Otherwise nothing.
When a eat/drink/dance/party Place is slowly on the decline, it's because it's regulars are finding it boring, and new faces have already heard this is not the place, so a slow exit of customers is occurring.
Mitchell, what you need you don't have. That is a "GLIDE PATH" to guide you, direct you, show you, teach you, influence you, so that you can turn from the slow exit, to the "FAST ENTRY". You can and you should hold Big Great Events and Theme Nights, the cost factor is minimum, the return is maximum.The bar brings in 250k a month now, there is certainly a budget that can sustain weekly Power Point Promotions. To even consider Tripling that kind of volume requires exactly what you state you can't do. You do not generate "TRIPLE" 250k numbers a month by holding back and taking baby steps Mitchell. Quite the opposite. As I have said since Bill Gates created Microsoft, Mitchell, you must have a "GAME PLAN" to operate by, a "SET OF STRATEGIES" to implement and a "MARKETING PATH" that combines Social Media Marketing, with other mainstream elements of media that are Result Response, but "RESULTS" you can see very quickly.
I will never understand why Bars, Clubs, Restaurants run basic advertising, plain ads, what is called "Institutional Advertising" in the industry. Those days are GONEEEEEEEEEEEEEEEEEEEEEEEE.
For every dollar you spend in The Food And Beverage Industry, you should see a $10 RETURN. That how I act ! That is what YOU need to do. Ask yourself, "How is this expenditure going to create quality customers?" Before you spend and pre pay for Advertising.
Far too many Advertising Salespeople don't care about your Club, they do care about having you sign on the dotted line, paying for your Advertising, and you never ever see them again. Radio Salespeople are NOTORIOUS for this kind of "Sign and Run" sales. Mitchell, have your Owner and you conference call me and let's begin the process to "WOW FACTORS", "FUN" and "FAB".
THE FEWEST BARS IN THE UNITED STATES AND THE NUMBER OF RESIDENTS PER BAR:
VIRGINA HAS 64,773 RESIDENTS PER BAR
NEW HAMPSHIRE HAS 34, 689 RESIDENTS PER BAR
THE MOST BARS IN THE UNITED STATES AND THE NUMBER OF RESIDENTS PER BAR:
NORTH DAKOTA HAS 1,621 RESIDENTS PER BAR
MONTANA HAS 1,658 RESIDENTS PER BAR
BACK TO THE EMAILS SENT TO ME:
ALL THE WAY FROM SWEDEN HE LOVES MY MIND SET!
My name is John, from Stockholm (Sweden ) I have to say, that I'm very, very, impressed with your Home Page, Articles Everything you say is top of the line.
I got curious about the happy hour you wrote. My Dad is handing me the bar and wants me to carry on his format.
"Far too often, Owners are in a rush to start and end "HAPPY HOURS", rather than embrace the actual strategic advantages that a room full of young professionals, hot women, men who spend actually are. You don't want the Ritz Carlton Crowd, you want the movers and shakers, who may be pretentious but want to go where the action is, not where the tradition is carried on. For a packed "HAPPY HOURS" daily, that dominate your Community"
How can we pack our happy hours and after works?
Har Mur Du John !!
First, "Happy Hours" are a money making minute by minute process. Your Happy Hours are way too short, offer nothing beyond the typical, usual lower priced drinks, beer, apps, but NOTHING ELSE. There is a method to the madness for each segment of your format. This is not do as you go. It's go with the Strategy that you implement. It's all about Consistent "FUN", Captivating "WOW", and Conscientious "FAB". Your simply giving the beer/food away, probably making a slim margin, but you have few women, and no interaction. You attract no young professionals. Your bringing in the "Bar Beggers" who simply are price minded, free focused, and are not the quality patrons that should be crowding your bar during your "HAPPIEST HOURS". Your not attracting "THE White Collar Millennials", they are going elsewhere. Your simply cutting your Happy Hours way too short, giving away far too much, attracting so few of the RIGHT CROWD, "WOMEN". Stockholm has beautiful Young Professional Women, but your not pursuing them. You have a cheap beer group, instead of a single, mingle group. Your learning the business from your Dad, which is fine, but he is from a time long ago, not of today's "Instant Gratification Generation. Cheap is not Smart. People in Stockholm will pay for new Craft Beers from Sweden. John, you pack your "AFTER WORK HOURS" with reason after reason, starting with interaction among men and women.That is a FIRST. "MIXERS" are how you attract Young Professionals, they want to be amongst each other, they are a closed click. But there are enough of them to pack you bar five days a week. To stay in your bar for longer than the abnormal hours of 4 to 7pm. Makes no sense. John, you told me "Cheap Beer" is your reputation. But it's not what you want to be known for. It's not what brings in Female Young Professionals. It's not what is going to establish your "Happiest Hours" as the Best in all of Stockholm. Your bar is huge, filling it with Quality Young Professionals with double and triple your "Happiest Hours" once you tweak the hours you operate "Happy Hour" as well as add a "SMALL PLATES" Menu, that is not fried food or the usual bar food. Again those days are gone. What your doing is not going to take you where you want your bar to be. When your ready to act, and most important "TRANSFORM from Cheap Beer to CRAFT BEERS", email RichUnger@promotingnightclubs.com
RESTAURANTS, BAR AND GRILLES, SPORTS BARS, IT'S TIME TO GO FROM PROCESSED MEATS TO ALL NATURAL!
RECENTLY A RESTAURANT OWNER ASKED ME, "SHOULD I STOP SERVING PROCESSED MEATS?" I REPLIED "ABSOLUTELY, DON'T EVEN HESITATE".
START ROASTING YOUR CHICKEN, YOUR TURKEY, YOUR ROAST BEEF, AS FOR YOUR HAM, BAKE THEM.
STOP SERVING PRE COOKED MEATS THAT COME IN PLASTIC BAGS WITH ALL KINDS OF SODIUM, JUICES AND PROCESSED RESIDUAL. STOP SERVING PROCESSED MEATS, PREPARE YOUR OWN".
THEN YOU CAN USE SOCIAL MEDIA MARKETING TO STATE IN NO UNCERTAIN TERMS,
"ALL NATURAL MEATS ONLY SERVED"
USE FRESH GARLIC, OR GARLIC POWDER, LEMON JUICE, FLAVORED VINEGAR, SALT - FREE HERB BLENDS, CUMIN, NUTMET, CINNAMON, FRESH GROUND PEPPER, TARRAGON, OREGANO AND MANY OTHERS TO UNLEASH THE POWERFUL FLAVORS THESE SALT-FREE HERBS AND SPICES HAVE TO OFFER IN A RUB. ROAST YOUR CHICKEN, YOUR TURKEY, YOUR ROAST BEEF IN AN INFUSED PROCESS THAT BRINGS OUT THE TASTE, BUT NOT THE SODIUM.
WHEN YOU PREPARE, COOK, AND SERVE HEALTHY NON PROCESSED MEATS, YOU ARE OFFERING YOUR DINING GUESTS THE BEST TASTING, MOST HEALTHY MEATS THEY CAN ENJOY.
NORTH CAROLINA HAS NOW PASSED LEGISLATION, MAKING LEGAL FOR ANYONE WITH A GUN PERMIT TO TAKE THEIR GUN INTO A BAR, AS LONG AS THE BAR OWNER AGREES.
THE DANGERS AND RISKS THIS KIND OF LAW POSES, DEFIES COMMON SENSE.
WHY WOULD ANYONE WHO OWNS A BAR, LET A CUSTOMER WHO PLANS ON DRINKING, SIT AT THEIR BAR WITH A GUN ON?
THE RISE IN BAR VIOLENCE IN AMERICA IS AT AN ALARMING RATE.
TO HAVE PATRONS WHO HAVE BEEN DRINKING NOT EVEN BE PART OF A CONFRONTATION, BUT WITNESS IT, DECIDE TO ENTER THE FRAY, PULL THEIR GUN OUT AND UNFORTUNATE HARM AND PERHAPS DEATH OCCURS, IS TOO MUCH OF A RISK, TO EVEN HAVE SUCH A LAW ON THE BOOKS.
I AM ALL FOR THE RIGHT TO BEAR ARMS.
THIS IS ABOUT THE LACK OF COMMON SENSE, MIXING LIQUOR AND GUNS TOGETHER IN A PUBLIC PLACE, KNOWN FOR DRINKING.
THE RIGHT TO OWN GUNS IS OUR SECOND AMENDMENT GAURANTEE.
THE LEGAL ABILITY TO ENTER A BAR WITH A GUN IS BEYOND MY COMMON SENSE.
THERE IS NO POSITIVE TO THIS LAW.
BEFORE SUMMER ENDS, MAXIMIZE YOUR FOOD, YOUR DRINK, YOUR DANCE, YOUR "FUN", YOUR "WOW FACTORS", YOUR "FAB", YOUR NEW POWERFUL EMERGENCE ON SOCIAL MEDIA MARKETING. Did you ever stop to think, "Hey I can do so much more business, attract so many more women, see so many more male spenders, without wasting so much money on what doesn't work, but now MAKE THE MOVES, TAKE THE ACTIONS TO MAKE MORE MONEY THAN EVER BEFORE IN THESE SUMMER MONTHS?
IT'S NOT COMPLICATED. YOU MUST BE PASSIONATE, YOU NEED TO BE INSPIRED, AND YOU HAVE TO BE ORIGINAL.
NOW, WITH NO COST TO PAY, NO MONEY TO SPEND FILL OUT THIS FORM AND FIND OUT WHAT YOUR MISSING OUT ON: