OCTOBER, 2013 HALLOWEEN IS MONSTER $ WHEN DONE RIGHT!
This Year, Halloween falls on a Thursday, which means you have both Friday and Saturday Nights to do at least TRIPLE what you would normally on those two nights, IF you do them RIGHT. Your Theme has be a "BULLSEYE". It has to have the "WOW", the "FUN" and "FAB" in order to carry over from Friday Night to Saturday Night.
Me, I would go for Halloween on Thursday Night and make it a "3Nite SCARABRATION".
But you must begin your Marketing NOW.
I do not understand Owners who hang a poster, make up cheesy flyers and think a week before Halloween with some basic decorations are going to "TRICK OR TREAT" the money into their cash registers? Halloween is a major multi night Promotion.
Don't just do the usual "Costume Contest" and go through the motions, because you don't see the "Bigger Picture"?
Let me give you the "BIGGEST, BEST, BOLDEST" Night after Night Horrorween you have ever had.
How about if you hold at least 200, a $10,000 Plus Revenue Return!!!!!
Too many Owners, just do not grasp the "POWER NIGHTS" that Halloween presents to them?
Too many Owners, just want to get it over with, not realizing, just the opposite, you want it to last.
I went into a Halloween Costume Store in a major mall, with a lousy location in the mall.
They had no costumes displayed in the windows.
They had no dressing rooms for customers to even try on costumes.
They had no Return Policy posted which is the law in this State.
They had no Merchandising at all.
They had no web presence, not even a Face Book page.
They did have hundreds and hundreds and hundreds of packaged costumes.
But they are going to end up putting most of them back in the boxes after Halloween, because they had no CLUE.
Don't let this same lack of logic come upon YOU.
Don't let the thought of CREATIVITY scare you away from fist fulls of CASH.
From your bar to your kitchen, from your patio to your dining room, every single inch of your place, is a MONSTER MONEY MAKING SPACE.
Don't rely on any club promoter, YOU DO NOT NEED THEM, LET THEM GO TRICK OR TREATING for HALLOWEEN.
Don't spend on any radio, no flyers, no print ads.
Email me, RichUnger@promotingnightclubs.com I will triple what you did last year on Halloween, I will pack your establishment, if it's in an Entertainment District, FINE, if it's a Destination Location, FINE.
IT'S NOT ABOUT WHERE YOUR LOCATED.
IT'S ALL ABOUT WHAT YOUR OFFERING, HOW MANY NIGHTS YOUR CELEBRATING, AND HOW YOU TAKE ALL THE TRICKS OF FOOD/DRINK/MUSIC/FUN/WOW/FAB TURNING THEM ALL INTO TREATS....................
What is vital are "HALLOWOW, HALLOFUN, HALLOFAB.
You just went through a SLOWWWWWWWWWWWWWWW Month, it's time to TAKE BACK THE NIGHTS.
HALLOWEEN is a "MUST MAKE MONSTER NIGHTS" Money Time.
Don't be an out of the loop Owner, you need to be hands on all the way.
WHEN DO YOU START MARKETING A FULL MONTH IN ADVANCE.
NEVER EVER TAKE MARKETING IN HOUSE, ON LINE, IN THE MEDIA FOR GRANTED.
NEVER TAKE ANYONE AT THEIR WORD, ALWAYS FOLLOW THROUGH.
ALWAY STAY ON TOP OF WHAT YOUR SPENDING AND WHAT YOUR "SUPPOSE" TO RECEIVE IN RETURN.
EVER NOTICE HOW SALESPEOPLE ARE QUICK TO HAVE YOU SIGN OR PICK UP THE CHECK, BUT THEN YOU CAN'T GET THEM TO RETURN YOUR CALLS, OR YOU NEVER EVER SEE THEM AGAIN?
I HAVE Solutions, Resolutions, for these SITUATIONS. I tolerate ZERO.
You need to show leadership, be innovative, be CREATIVE and be THE BEST PLACE FOR HALLOWEEN.......................................................
RIGHT AFTER "HALLOWEEN", YOUR ON THE FOUR NIGHTS A WEEK OF SOLID REVENUE. NO DRINK SPECIALS, NO CHEAP BEER, WHEN ENTERTAINMENT PREVAILS, NO FREE COVER CHARGE.
1. YOU NEED A "GAME PLAN" TO FOLLOW, TO GUIDE YOU, TO DIRECT YOU, TO SPELL IT OUT FOR YOU.
2. YOU NEED A SET OF STRATEGIES TO IMPLEMENT, TO CREATE THOSE RARE AND ENDURING "WOW FACTORS", "FUN" AND "FAB", THAT ARE ALL ABOUT WHAT YOUR DOING , THAT NO OTHER COMPETING VENUE IS, THAT DRAWS IN WOMEN, WOMEN, WOMEN AND MEN WHO SPEND, THAT SETS YOU FAR APART FROM COMPETING PLACES.
3. YOU NEED A MARKETING PATH TO SHOW YOU HOW TO MASTER THE ART OF SOCIAL MEDIA MARKETING, HOW TO GENERATE FREE MASS MEDIA COVERAGE, HOW TO INFUSE THE LOCAL COMMUNITY MEDIA WITH FREE PUBLICITY.HOW TO DO POWER PROMOTING FROM WITHIN, YOU HAVE NEVER HAD ALL THREE OF THESE REVOLUTIONARY ELEMENTS DESIGNED, TAILORED WITH JUST YOUR ESTABLISHMENT'S INDIVIDUALITY. IT'S ALL A SPIRIT OF SUCCESS.
I HAVE ALWAYS BEEN INSPIRED BY THE FOOD AND BEVERAGE INDUSTRY, AND I SEE SO MANY OWNERS THAT HAVE FOOD AND BEVERAGE, AND JUST BEVERAGE ESTABLISHMENTS THAT ARE NOT DOING EXCEPTIONAL BUSINESS, JUST DOING BUSINESS. I HAVE EVERY SINGLE ELEMENT THAT THEY NEED. IT'S AS EASY AS FILLING OUT
FROM NOV.1ST TO EASTER SUNDAY, THESE ARE, "THE MONEY MONTHS". ARE YOU GOING TO TWERK OR TAKE ACTION?
HOW TOUGH IS IT OUT THERE FOR RESTAURANTS?
Try this on your plate. "OUTBACK" rolled out a "STEAK and ALL THE SHRIMP YOU CAN EAT" for just $14.99. Never before has "OUTBACK" ever resorted to such a serious panic promotion in it's history.
"OUTBACK" IS RUNNING THIS "ALL THE SHRIMP YOU CAN EAT" Promo through October.
A few years ago, The CEO of "RED LOBSTER" tried an "All The Snow Crabs You Can Eat", it cost Darden, their Parent Company over $1million and the CEO was shown the door.
So this " Steak & SAY WHEN Shrimp" is a Soaring Price Point, Quality High, Presentation Ideal, Traffic Taker from every casual dining and even upscale steak establishments that are near them.
This is an AGGRESSIVE, ABSOLUTE, ABOVE ALL OTHERS" Promotion.
This is not my kind of marketing, I see food costs that they had no clue were coming.
I am somewhat taken back by "Bloomin Brands" decision to roll out such a Promotion?
One Dining Patron stated "I ate so much shrimp, I had to take the steak home".
That is not a good sign.
While it is a limited time only promotion, to me it lowers "OUTBACK's" image, persona and puts it right in the middle of "THE FOOD FIGHT".
"OUTBACK" offers the shrimp in three different prep choices.
"OUTBACK" should be far more "CREATIVE" than copying the rest of the pack with a "NON STOP FULL PLATE" dual item.
An INNOVATIVE approach is what "SEASON 52" offers.
Owned by Darden, this entity has a declaration of no entree over 475 calories. What an Excellent Concept. It's approach is a "Seasonally Inspired Menu along with a Fresh Approach To Dining".
I have said for years, and years, buy local produce, buy local fruits, buy local, buy local, buy local. Standout dishes include "Steak and Cremini Mushroom Flatbread". "Cedar Plank Salmon", "Caramelized ( which is one of the latest cooking techniques that are adapted to fish, poultry and steak dishes) and "Maui Tuna Crunch Salad". Their menu changes four times a year, they feature weekly specials that capitalize on the flavors of that specific season. Does your menu at your Restaurant, bar, club, lounge, sports bar do that? Of course not. You stick with the same basic, boring wings, and usual suspects. Now THE ULTIMATE HEALTH MANTRA, "Nothing On The Menu Is More Than 475 CALORIES. That's right from their own flatbreads and apps to all their entrees, finally their must have " Mini Desserts.
"WINE TIME" is dining Time. With over 100 diverse Wines, and of course "52" served by The Glass, A RICHIE RIGHTOUS" WAY in these times to serve Wine.
Darden has a total Winner in "SEASON 52" and three mediocre Chains in "Olive Garden", "Longhorn" and "Red Lobster".
Every Restaurant Owner should learn, and then apply in their own style, 99% of "SEASON 52" operational methods. From the "FOH" to the BOH".
NEED A FRESH NEW APPROACH TO YOUR MENU, YOUR CONCEPT, YOUR ATMOSPHERE, YOUR MARKETING, YOUR TRANSFORMATION INTO NIGHT LIFE, Easy, Simple, Email RichUnger@promotingnightclubs.com
Read more here: http://www.miamiherald.com/2013/09/12/3622321/seasons-52-to-open-at-utc-in-late.html#story link=cpy
My name is Sam ____________ and I am a co-owner of a restaurant/bar called _____________ in ______________. We are a rural community located on _____________ in a county of about 16,000. We have a two story building with approximately 5100 square feet. On the upstairs level we can seat 200 people comfortably and seat around 175 on the lower level We have a full menu with steaks, chicken, pork chops, etc and are getting ready to offer sea food and pasta. We have had our liquor license since May. On Saturday nights we have live bands from 9 til 1, on Friday nights karaoke and dj dance music and bands every now and then, on Thursday we offer a special (2.00 off) our rib eyes and free live acoustic music and on Wednesday nights we do karaoke. We are rarely sold out except on Saturday nights,and that depends on the bands. Most nights during the week, we are very slow and rarely do over 1,000 dollars in business. We have 6 waitresses that we rotate and use on busy nights, and two cooks.
I am 58 years old, retired from local government and have spent several years in this club with previous owners as a d.j. My partner, ________________use to work for with many local civic groups,in a Power Position.She has some marketing experience. Both of us are about as lost as last years Easter Eggs and need help. Thanks, Sam
Sam, have you ever watched The movie "ARGO", it was the OSCAR WINNER this year as "MOVIE OF THE YEAR"?
Did you see the character Ben Affleck portrayed, who came up with "The Best Worse Idea" to bring back to the US, six Americans hiding in the Canadian Embassy?
It was a brilliant plan, the thought process was simply asking his Son what he was watching on TV, and then taking that visual and converting it into a real life Rescue Strategy. And it worked..............................................................
You and Your Partner are unfortunately ducks out of water.
Sam you need a "THOUGHT PROCESS" but you don't have the background.
You have a very good restaurant business going, but Night Life is not your scene at all. Sam, you have no "CREATIVITY" because that is not yours or your partner's forte. Right now you are losing tens of thousands of dollars.
But, you keep on doing what has been done, over done and over with.
What thinking do you use to present the same worn out format?
Would it not be wise to have all six servers working, because you are packed, instead of rotating them, where they make less income, and become disenchanted?
Your dependence on who the band is, defies good business sense.
Your adding seafood is ideal, but pasta, no need.
Your filling your menu up, when you should be tweaking it to your locals.
Your Partner and yourself are in uncharted waters, you losing tens of thousands of dollars, and your confusing your local Community.
YOUR NOT COMING UP WITH THE BEST PROVEN IDEA, you still operating with the worse ideas, that are not being embraced, accepted, or wanted.
Sam, had you asked me to REVAMP, REINVENT, REPOSITION your NIGHT LIFE, you would be PACKED right now, Four Nights a Week.
Hello there Rich,
Our family bought _________________ located in _________________ last June 10 2012 and feel we have turned it around in the right direction. The information I read on your page leaves me to think you may have more that I can use. Thanks Paul
MY RESPONSE: PAUL, YOUR SOCIAL MEDIA MARKETING IS ZILCH. YOU HAVE NO PRESENCE ON THE WEB AT ALL, EXCEPT A VERY WEAK FACE BOOK PAGE.
YOU DON'T CONNECT WITH ANYBODY, YOU DON'T UTILIZE ONE TENTH OF WHAT IS ABSOLUTELY FREE, SOCIAL MEDIA MARKETING.
YOU HAVE FAR MORE WORK TO DO.
PAUL, YOU ALSO FEATURE A BORING MENU. READ THE YELP, TRIP ADVISOR AND URBAN SPOON REVIEWS.
IF YOU WATCH 'BAR RESCUE', THE ONLY ELEMENT OF THE INTERNET THAT THE SHOW INSERTS, ARE THE REVIEWS OF THE BAR BEING WHAT THEY CALLED "RESCUED". THEY TOTALLY IGNORE THE POWER OF SOCIAL MEDIA MARKETING.
YOUR NIGHT LIFE IS JAZZ, WHICH AFFCINADOS DO NOT DRINK, THEY ARE WAY TOO INTO THIS GENRE OF MUSIC. YOU THEN HOST AN "OPEN MIC" NIGHT WHICH IS FINE, BUT AGAIN, NOT A MONEY MAKER. YOUR ALL OVER THE MAP WITH YOUR ATTEMPTS AT NIGHT LIFE, BUT YOU TOTALLY MISS THE DEMOGRAPHICS THAT SPEND, THAT COME IN, THAT BRING THEIR FRIENDS BACK WITH THEM, AND TI HAT RETURN AGAIN AND AGAIN.
PAUL, YOU CANNOT GO INTO THIS BUSINESS, THINKING IT'S EASY.
BECAUSE SITTING IN FRONT OF THAT BAR AS A PAYING CUSTOMER IS A WORLD AWAY FROM STANDING BEHIND IT AS THE OWNER.
STOP WATCHING REALITY RESTAURANT/BAR TV, AND REALIZE YOUR LIVING IT. I HAVE NEVER WITNESSED FIRST HAND, SO MANY OWNERS LOSING MILLIONS OF DOLLARS, BECAUSE THEY LACK EXPERIENCE, DISCIPLINE, COMMUNICATION SKILLS, AND ABOVE ALL, HANDS ON OWNERSHIP, LIVING, BREATHING AND OPERATING YOUR ESTABLISHMENT.
DO YOU KNOW?
DO YOU KNOW HOW TO GENERATE MORE AND MORE RESERVATIONS FOR YOUR RESTAURANT?
INSTEAD OF WAITING FOR THE PHONE TO RING?
DO YOU KNOW HOW TO SELL TICKETS TO EVENTS, INSTEAD OF USING PAY PAL OR DIFFERENT OUTLETS AROUND YOUR AREA?
DO YOU KNOW HOW TO GENERATE FAR MORE TRAFFIC TO YOUR WEB SITE, AND DOMINATE YOUR LOCAL MARKET ON THE WEB WITH YOUR BAR, LOUNGE, RESTAURANT, SPORTS BAR, CLUB, GAY BAR, STRIP CLUB?
DO YOU KNOW HOW TO SERVE FOOD IN YOUR BAR, WITHOUT HAVING A FULL SERVICE KITCHEN AND ALL THAT STAFF, YET TRIPLE YOUR REVENUE WEEKLY?
DO YOU KNOW HOW TO "EXCITE" YOUR MENU, WITHOUT HAVING TO
PRINT UP NEW ONES, BUT CREATING SIGNIFICANTLY MORE REVENUE?
DO YOU KNOW WHAT TWO ELEMENTS OF LEVERAGE, YOU HAVE OVER YOUR BEER VENDORS TO RECEIVE MORE SUPPORT AND POS?
DO YOU KNOW HOW NOT USE CASH TO PAY FOR ALMOST EVERY SERVICE AND PRODUCT YOU NEED, THAT YOU USE ON A DAILY BASIS?
"MCDONALDS" IS GOING BACK IN MARKETING TIME ( WHEN JORDAN AND BYRD DID A SIMILIAR TV SPOT) TO ROLL OUT IT'S "MIGHTY WINGS".
FEATURING NFL QUATERBACKS WHO MET IN LAST YEAR'S "SUPER BOWL", BALTIMORE'S JOE FLACCO AND SAN FRANCISCO'S COLIN KAEPERNICK.
THE AD PORTRAYS THEM IN A THROWING COMPETITION FOR A BOX OF "MIGHTY WINGS".
FIRST, THEY EACH HIT A GOALPOST FROM HALFWAY ACROSS THE FIELD, NEXT THEY APPEAR TO BOUNCE PASSES OFF THE SCOREBOARD AND THROUGH THE GOALPOSTS.
THERE IS A SECOND TV SPOT TO BRING THE STORY TO AN END.
EVEN TWITTER IS INSERTED WITHIN THE CONTENT. ALL THIS INVESTMENT, AND CREATIVITY TO PUSH, PUMP, PROMOTE, "MIGHTY WINGS" SALES.
WE SHALL SEE IF THE "QUARTERBACK PASS TV SPOT" BRINGS WING FANATICS TO "LOVIN MIGHTY WINGS"?
WANT TO BE CREATIVE ? WANT TO STAND OUT WITH MARKETING, SOCIAL MEDIA MARKETING THAT ACTUALLY GENERATES REAL REVENUE?