NOVEMBER 2013 - RESTAURANTS, CLUBS, BARS, MOBILE APPS
Do you need, do you want, you think you must have a Mobile App?
You have spent thousands of dollars on radio spots, and what did they produce for you?
You have spent outrageous sums of money on print ads, on groupons, on paying someone
who had zero experience to over see your Social Media Marketing, and what viable financial
results did you see?
Now you are being inundated with Mobile App Companies, via email, via phone calls, even in person, although not dressed like professionals, they do know their "Mobile Apps".
The question is simple. Your not a chain. Your an independent location, you hold 200 people, you have a good reputation, you have great bar sales, that compliment your food revenue.
The question I ask again, that you need to answer is, what will a Mobile App do for you, that you don't have already?
What new elements of revenue, of doing business, of generating new faces in your place is a Mobile App going to produce for you?
You didn't rush to put up a web- site, you still don't have one, you use Face Book, because you refused to spend the money, you never knew what a web site could bring you in the way of recognition, sit down traffic, new dining patrons, out of town customers, you just never had the faith, the understanding or grasp of a web site, so you just never put one up.
Now comes the some daunting question, "So I have a Mobile App".
Well, times have changed, this generation is super glued to their smart phones, lap tops are antiquated and fast becoming obsolete. A Vice President of "HP" came right out and said that straight to me " Lap Tops are becoming obsolete".
So with Tablets, Ipads, Smart Phones, Kindle Fire HDs, do you know what a Mobile App is capable of doing?
Let me give you this to think long and deep about, "mobile ad revenue skyrocketed 145% during the first half of this year to $3 billion, compared with the same period in 2012". Now what does that tell YOU<<<<<<<<<<<<<<<<<<<<<<<<<
Consumers are making the switch from desk top computers to mobile devices.
Apple just rolled out two new awesome devices, Samsung rolled out two new tablet type devices and Nokia rolled out one tablet like product. The Apple Products start at $499, and is beyond any device you have ever used or seen.
So you should know lap tops are going bye bye and faster than you know.
Now back to Mobile Apps, if you choose to feature one, what will your format be?
We went to an Italian Upscale Northern Italy Cuisine Restaurant we found, on our tablet through their Mobile App.
The decor was over done Northern Italy.
The Service was impeccable.
The Pre Meal Rolls were delicious.
But the Lasagna was awful. It was just not prepared properly, it did not look right, and while the portion was fine, the taste was awful.
The Portabello Mushroom Sandwich was very disappointing, the mushroom was smashed, the salad that accompanied the sandwich, was just some lettuce and carrot strips. It was not worth eating.
The Grouper Sandwich with the same salad was the worse. The Roll was soggy, The Fish came in chunks.
The lunch Tab was $55, plus tip, based on their Mobile App, that brought us in, we will never go back. I will not bother destroying them on Urban Spoon, Trip Advisor, or Yelp. The Restaurant itself will end up closing. So the Mobile App brought us in, but it also will never bring us back.
Make sure before you feature a Mobile App, your Service, Quality, Presentation, Is Superb.
Email RichUnger@promotingnightclubs.com don't just spend, spend, spend and end up with no
return. Radio wants your money, Print wants your money, Flyers want your money, Club Promoters want your money, beer and liquor vendors want your money, SYSCO wants your money, but what about making you MONEY?
DEAR RICH , I OWN A BAR WITH A CREATIVE NAME, BUT AFTER SO MANY OWNERS, AND YEARS OF UPS AND DOWNS, I DECIDED TO REMODEL IN JANUARY. AFTER THE REMODEL, I WAS BUSY FOR ALITTLE WHILE, THEN IT HIT LIKE A SUCKER PUNCH.
NOBODY CAME IN.
I HAVE A GREAT SELECTION AT MY BAR.
I HAVE 3 VERY CUTE FEMALES BEHIND MY BAR LIKE YOU RECOMMEND.
I HAVE POPULAR BANDS PLAY HERE.
I HAVE FOOD WITHOUT THE COST OF A COOK.
I AM AT THE BAR NIGHT AND DAY AND DO ALMOST EVERYTHING.
I RIDE A HARLEY AND HAVE LOTS OF FRIENDS WHO ARE PROFESSIONALS, WHO RIDE WITH ME.
THANKS , DAVID
DAVID, DAVID, DAVID, I RESEARCHED YOUR BAR ONLINE.
YOUR SOCIAL MEDIA MARKETING CONSISTS OF A WEAK, NOBODY FRIENDS, FACEBOOK PAGE AND A WEB SITE THAT IS SO OUTDATED AND LAME, WHY EVEN HAVE IT UP?
YOUR REMODEL WAS EXCELLENT. BUT YOU DID NOT THINK OF WHAT YOU WERE GOING TO DO , AFTER YOU FINISHED YOUR REMODEL?
YOUR NOT CHARGING FOR THESE SLOB DRESSED POPULAR FOLLOWING LOCAL BANDS, SO YOUR HEAPING THE COST OF THE BAND ON THE BAR.
IF THESE BANDS ARE SO POPULAR AND HAVE SUCH A "HUGE" FOLLOWING, WHY WON'T PEOPLE PAY A FEW BUCKS TO SEE THEM?
YOU CAN'T GO TO A MOVIE FOR LESS THAN $10.
YOU ARE AFRAID OF IMPLEMENTING A COVER CHARGE, WHICH IS INSANE IN THE BRAIN.
I HAVE A FORMULA, THAT NINE OUT OF TEN PEOPLE WILL PAY WITH ZERO RESISTANCE.
YOU DON'T NEED A CHEF, BECAUSE ALL YOU SERVE ARE FRIED FOODS FROM BACK IN THE DAY AND PIZZA.
SURE YOU HAVE A GREAT SELECTION, BEHIND YOUR BAR, BUT NOBODY CARES.
YOU ONLY HAVE TWO COMPETING BARS, ONE IS MUCH BIGGER, THE OTHER IS ALITTLE BIGGER, BUT THEY OFFER NO "FUN", NO "WOW FACTORS" AND NO "FAB" OF ANY KIND, YET, PEOPLE FLOCK TO THEM.
SADLY, YOU ARE SINKING FAST. YOU KEEP LISTENING TO THE WRONG PEOPLE, AND YOUR BANK BALANCE AS YOU SAID IS SO LOW, YOU ARE SCARED.
FEAR IS A WASTED EMOTION.
I ADVISED YOU TO TURN YOUR FEAR INTO FEARLESSNESS, AND STOP DOING THE MENIEAL CHORES AROUND THE BAR AND FOCUS ON WHAT THE PRIORITIES ARE.
YOU ARE GOING TO VERY PAINFULLY GO OUT OF BUSINESS, BECAUSE YOU REFUSE TO ACT.
I SENT YOU AN EMAIL WITH MANY FRESH SYNERGIES TO IMPLEMENT, BUT YOU ARE HOLDING YOUR OWN PITY PARTY, AND YOU ARE IN SUCH A RUT, THAT YOU AND YOUR GIRLFRIEND ARE SIMPLY GOING THROUGH THE MOTIONS OF OPENING AND CLOSING WITH NO "FUN", NO "WOW FACTORS" AND NO "FAB".
THINK OF IT THIS WAY, PRETEND YOU ARE A POTENTIAL PATRON OF YOUR OWN BAR, YOU WANT A DRINK, YOU WANT A CROWD, ESPECIALLY HOT WOMEN, AND YOU WANT EVENTS GOING ON THAT ARE KEEPING YOU IN THE BAR, DRINKING, DINING AND DANCING.
YOU OFFER NONE OF THE ABOVE.
YOU THINK SHOWING FOOTBALL ON THE WEEKENDS WHEN YOU TAKE IN CASH IS THE ANSWER.
DAVID, THAT IS THE ICING ON THE CAKE.
YOU NEED TO BE PACKED WEEK NIGHTS.
BUT SHOWING "SONS OF ANARCHY" AND DEMANDING NOBODY TALK WHEN THE PROGRAM IS ON, I MEAN SERIOUSLY, YOUR TELLING YOUR PATRONS TO KEEP QUIET!!!!!
SINCE WHEN DOES A TV SHOW DICTATE A PATRON'S ABILITY TO SPEAK TO ONE ANOTHER?
YOU GIVE AWAY YOUR BEER WAY TOO CHEAP.
YOUR SHOTS ARE NOT EVEN WORTH SERVING.
YOUR FOOD IS FORGET IT FRIED................................
YOU HAVE NOTHING TO CLAIM AS YOUR OWN.
YOU DON'T EVEN HAVE A TWO NIGHT HALLOWEEN EVENT UP AND IT'S THE MIDDLE OF OCTOBER?
YOU SAY YOU HAVE AN MBA DEGREE IN HIGH TECH, AND THAT YOU HAVE OVER 30 YEARS IN MARKETING, BUT WHERE IS IT?
YOU SAY YOU RIDE A "HARLEY" AND HAVE LOADS OF FRIENDS YOU RIDE WITH, THAT ARE PROFESSIONALS, SUCH AS DOCTORS, LAWYERS, REALTORS, BUT NONE COME IN.
DAVID, RATHER THAN BEG, BORROW AND POUR MORE MONEY INTO THIS BAR, IT'S TIME TO THROW IN THE TOWEL.
KEEP IT OPEN, PUT IT UP FOR SALE.
YOU CAN'T SELL A CLOSED BAR FOR WHAT YOU CAN AN OPEN ONE.
MAKE THE TERMS DESIRABLE, BUT GET AS MUCH CASH DOWN AS POSSIBLE. YOU DO NOT WANT TO TAKE THAT BAR BACK, UNDER ANY CIRCUMSTANCES.
IN THE MEAN TIME, GOOD LUCK, GOOD HEALTH, BUT IT'S TIME TO GET OUT.
BEFORE YOU REACH THIS POINT, PLEASE, FILL THIS FORM OUT
IT'S FREE. YOU HAVE EVERYTHING TO LEARN, AND NOTHING TO LOSE.
Hi Rich, I just purchased a Sports Bar, that had a bad reputation, I invested in it's decor, I added an outside patio, but the Community is not embracing me or the establishment. Help Rich,
LI, I researched your establishment's past, present and future.
First the reviews from before you took were enough to discourage any potential owner to walk away.
Yet, you chose to proceed, and buy this nightmare.
From the Food to the Service, from the Presentation to the Quality, this sports bar was a total loser.
You new Social Media Marketing Presence is not weak, it's awful.
I don't know what you were thinking, but the most difficult place to take to the Profit Plateau is one known as the worse sports bar in your area.
So moving right along, you bought it, changed it's name, changed it's look and thought like on the staged reality show "BR", that people would just flock in.
Well, to be quite truthful with you , it does not QUITE work that way.
You had absolutely no plan to go from "Trashy" to "Classy".
Your Menu, Your Beers, Your Daily, Nightly Format, are all over the place.
You have no CONSISTENCY, no SEMBLENCE of STABILITY at all.
It's no wonder nobody wants to even walk in.
Your another case of going down the tubes, because you listened to all the wrong people, spent way too much money, and had no solid, strong Strategy.
LI, I don't know what you were thinking, but you about to feel the full brunt force of financial fiasco come straight at you.
I wonder why NEW OWNERS make so many mistakes and then hesitate to urgently REDIRECT, REPOSITION and REINVENT what they have done so badly?
I wish you the best. I tried calling you directly, but you did not answer your phone, maybe, unfortunately, you threw the towel in already?
Before you even enter this Crisis, email RichUnger@promotingnightclubs.com
RESPECTING OUR MILITARY BUT NOT WITH 10% OFF THEIR CHECK!!!!
THERE is no more of a slap in the face to a Military Family facing major challenges just in simply obtaining benefits they are due from the VA, than going out to eat and being offered 10% off their check.
Seriously, your not paying them their due, your not looking like a good guy, and your certainly not doing anything special for those who made and make such tremendous sacrifices. IN Restaurants, the discount to our MILITARY should be no less ever than 20% to 25%.
That's right, they put their lives in Service to fight for your right to do business, own a business, that very least you can do is honor their Service with a Sufficient Discount, make that your sacrifice.
CLOTHING STORES THAT GIVE 10% OFF IT IS A DISGRACE AND A SLAP IN THE FACE.
SINCE PROMOTINGNIGHTCLUBS.COM SELLS BARS, CLUBS, BEACH BARS, SPORTS BARS, RESTAURANTS WITH OUTSIDE DECKS MORE BIKINIS TO GIVE AWAY FREE TO LURE IN THE BEST QUALITY CONTESTANTS, WE OFFER THIS TEN BEST BIKINI WATCHING BEACH CHOICES FOR 2013 VOTED ON, BY ONLINE READERS:
1. CANCUN, MEXICO
2. SOUTH BEACH, MIAMI
3. FORT LAUDERDALE
4. LAS VEGAS
5. CABO SAN LUCAS, MEXICO
6. PANAMA CITY BEACH, FLA.
7. NORTH SHORE, OAHU
8. THE JERSEY SHORE, N.J.
9. FORT MYERS BEACH, FLA.
10. SOUTH PADRE ISLAND, TEXAS
AND OUR OWN #1 BEACH, WHERE THONGS ARE LEGAL, THE SAND IS PURE WHITE AND THE WATER CRYSTAL CLEAR, AND YOU CAN EVEN ENJOY A COCKTAIL ON THE BEACH, SIESTA KEY BEACH, FLORIDA.
TO VIEW OUR BIKINI SELECTION FOR YOUR FASHION SHOW, COMPETITION, CAT WALK/SAND WALK, CONTEST, JUST CLICK ON
We had one of the TOP 100 Nightclubs in the USA, based in
Chicago contact us, asking "Why would we host any Bikini Event, when we bring in the hottest DJs in the World".
We responded " Exactly why, because all your known for are the top DJs, but between what you pay them and what your format is, check out the viewer ratings for "VICTORIA SECRET'S FASHION SHOW", and for "THE Swimsuits of Sports Illustrated" and get back to us?
Our logic being, beautiful Women in stylish, sophisticated settings modeling, competing, are far less costly, far more profitable and add a fresh new dimension to your Club's overall Percneption. That's WHY!!!!!!!
My name is Albie ____________.
I own two nightclubs. One for older crowd and one for young population in _______________.
I have a challenge bringing in people and I already operate in Fun and Wow factors every single night(every Friday).
I brought promoters which don't always bring people that I want...You seem to be familiar with that by all the blog posts I read at
I have another challenge is that my biggest competitor bought all the nightclubs around and made a new club that supposedly had to bring me down. I shut it down by buying their top promoters into my team but they only brought 100-150 people to my club.
Can you help?
MY RESPONSE: ALBIE, YOU BROUGHT THESE TOP CLUB PROMOTERS THAT WERE SUPPOSE TO PUT YOU OUT OF BUSINESS AND THEY ENDED UP COSTING YOU BUSINESS, BECAUSE THEY HAD NOTHING TO OFFER YOU.
YOU ACTED IN FEAR, INSTEAD OF A STRATEGIC PLAN TO PACK YOUR CLUB WITH PREMIER PROMOTIONS, THEMES, EVENTS, PARTIES, CELEBRATIONS, GATHERINGS, HAPPENINGS, FORGET THIS OTHER OWNER WHO IS A DUMMY AND SPENDS THE MONEY, USE YOUR SOCIAL MEDIA MARKETING AS YOUR EDGY, FAST PACED, EYE POPPING, MIND BLOWING, ATTENTION GRABBING RESULTS, THAT CREATE PACKED NIGHTS FOR YOU.
STOP WORRYING SO MUCH ABOUT YOUR COMPEITITION, AND COUNTER ACT EVERY SINGLE ASPECT OF WHAT HE DOES.
NO DRINK SPECIALS, NO CLUB PROMOTERS, NO FREE COVER CHARGE, DO JUST THE OPPOSITE OF WHAT HE IS.
BUT YOU NEED A STEP BY STEP GAME PLAN, A SPECIFIED MARKETING PATH TO MASTER SOCIAL MEDIA MARKETING AND A SET OF STRATEGIES TO BE RELENTLESS FOUR NIGHTS A WEEK, WITH SO MUCH "WOW", "FUN" AND "FAB", THAT YOU WILL BE WALL TO WALL.
THIS DOES NOT HAPPEN OVERNIGHT.
IT TAKES A FULL MONTH TO ACCOMPLISH THIS.
BUT YOU MUST STAY TOTALLY FOCUSED ON WHAT YOUR GOALS ARE.
DO NOT RELY ON CLUB PROMOTERS, THEY HAVE NO LOYALTY.
THE #1 PERSON YOU DEPEND ON, TRUST, AND KNOW CAN ACCOMPLISH THIS, IS YOU.
I am looking at taking a position as Bar & Grill manager (to be discussed this Tuesday with the 2 owners) of a bar that has tons of potential in my opinion, but has died because the owners are making EVERY mistake you warn of! I am eager enthusiastic, and ready to get informed on the now, the fab, and the wow factor! I want to take off on the right foot and turn this place into what it SHOULD be...PACKED!!!! Please help!
Katrina, taking over the Position you speak of, at a Bar and Grill that has two Owners, who are making every mistake I warn of, is a very dangerous job to even consider.
I applaud your enthusiasim, your energy and your tenacity.
But, I fear, you have a confused, disallusioned staff,
If people are working at a Bar and Grill that is dead, then how do you think they are paying themselves?
You want me to inform you of "The Fab", "The Wow Factors".
Turning that Bar and Grill into a packed place does not happen right away.
There is so much negativity associated with this Bar and Grill, that you are facing a monumental challenge.
First, you need the Owners to walk away.
They need to give you the authority and financial ability to maximize and Master Social Media Marketing.
They need to give you the power to hire and fire.
They need to give you CONTROL of this Bar and Grill.
The #1 Question they will have Katrina is, what experience, knowledge, background, EXPERTISE you have to meet/make these Changes.
When you have two Owners destroying A BAR AND GRILL, it's becaues of any number of reasons:
Lack of Business Savvy
Short of cash
Partner Vs Partner
No Bar and Grill Background
No Policies, Proceedures, of any Kind
Katrina, I would urge you to walk away.
There are major problems in this Bar and Grill, these two Owners are lost.
With The Night Before Thanksgiving, with The Night Before Christmas Eve, with New Year's Eve, there are easy $100,000 at stake.
Too many Owners will waste money on radio, print, flyers, groupons, and end up with mediocre nights.
Katrina, I wish you the best of success, but I don't see this Bar and Grill as being your starting place.
DON'T LOSE TENS OF THOUSANDS OF DOLLARS, EMAIL RichUnger@promotingnightclubs.com NOW but only Owners, because if your Owner doesn't care, why should you?
I watch "BAR RESCUE" and think maybe I should ask Jon Taffer to help my bar/restaurant, that is dying. Our Staff has an attitude, my husband has now started drinking, we have taken out all the equity our home has to offer, and we are in debt for well let's just say we are close to $250,000 in debt. Thanks for your words of wisdom Betty __________
Betty, you have nothing to lose by contacting Spike TV, Eyeworks, and Jon Taffer.
He will come in the cameras will roll, and he will unleash what I call "The Taffer Terror". He already knows everything he needs to know from the paperwork his staff has provided to him, the internal videos he has already viewed, so the intro is for the viewer, the Stress Test is totally unnecessary, but it's part of the show's format. He will go after your staff, he will question why you, your husband have not taken positive actions to rectify the downfall. If you think going through this bar bashing is worth it and you have the potential to reduce your debt , change your image, and work your tuchus off to make this "Bar Rescue" succeed, then go for it, make a video, cry, show emotion, plead with Jon Taffer and show his staff the potential your bar has, the crisis it is going through and the Happy Ending your bar will have if Jon does his "Make Over". Good Luck.
Rich, Your my last person to ask, so I hope you have my answers?
My Family's Bar and Grille was doing great for two years, we were known for our food, our service, watching games and even a DJ at later night.
Now, due to other bars opening up near us, that are giving away the bar, stealing great bar staff from everywhere including us, we are suffering.
Do we put more money into this Bar and Grille?
Do we close the doors and sell it?
Please Rich, give me your best, your honest straight up.
MY RESPONSE: FRANK, FAR TOO OFTEN FAMILIES TAKE OUT EQUITY LOANS, BORROW TO THE MAX ON THEIR CREDIT CARDS, TAKE OUT SECOND LOANS ON THEIR HOMES, WHY? WHAT IS THE PURPOSE? WHAT IS GOING TO CHANGE BY YOU, YOUR FAMILY PUMPING MORE CASH INTO THIS ESTABLISHMENT?
CLOSING THE DOORS AND THEN TRYING TO SELL THE PLACE MAKES IT WORTH NOTHING.
KEEPING IT OPEN AND NOT DOING BUSINESS, BUT PUTTING IT UP FOR SALE, WHAT IS SOMEONE BUYING, BESIDES EQUIPMENT?
FRANK, YOU NEED A GAME PLAN, A STRATEGY, A MARKETING PATH OF MASTERING SOCIAL MEDIA MARKETING, A NEW MENU, A FRESH NEW IMAGE, A NEW PERSONA, MAYBE EVEN A NEW NAME, BUT IF YOUR SERIOUS ABOUT STAYING IN THE GAME, BEFORE YOU AND YOUR FAMILY SPEND ANOTHER PENNY, EMAIL RichUnger@promotingnightclubs.com BECAUSE RIGHT NOW, YOUR ALL BURNT OUT, TIRED, HOLDING YOUR OWN PITY PARTIES, AND DEPRESSED, SIMPLY GOING THROUGH THE MOTIONS, WITH THE NIGHT BEFORE THANKSGIVING, THE NIGHT BEFORE CHRISTMAS EVE, NEW YEAR'S EVE, YOU HAVE THE ABILITY TO GENERATE TREMENDOUS CASH FLOW IF YOU DO EVERYTHING RIGHT.
IT'S TIME TO CHANGE YOUR MINDSET.
GOOD LUCK, HAPPY THANKSGIVING.