DECEMBER 2013 - FOR ALL OF 2014, I'M A DJ, NOT A CLUB PROMOTER
A Veteran DJ contacted me recently in total shock. He explained to me the nightmare he just went through with the Owner of the Club he spins at.
He loves to spin. He packs the dance floor. He knows his music and he keeps the beat heat.
But when approached by the Club Owner with the new added responsibilities of being a "PROMOTER/MARKETING Person, he declined. Why?
He told the Club Owner, "I am a DJ, I am not a person who knows the first thing about club promoting or marketing". "I want to remain club DJ, but I don't want anything to do with what I can't do". The Owner wants someone on the premises at all times to do the marketing and promotions of his restaurant and his night life.
The major issue with this type of position is cost factor.
First you have to find someone qualified to do both of these major responsibilities and successfully.
Then you have to compensate them proportionally.
To be honest, it's not feasible.
Reason being, A Real Professional, can do all that is required without being on the property at all.
At all, I mean A Real Professional can handle A to Z of Social Media Marketing, Media, Food and Beverage Reps, then, provide Management and Ownership with the skills to actually oversee and produce the Concepts
Bar, Club, Lounge Owners need to stop thinking about saving money, rather making more money.
It's not by burdening your DJ with responsibilities he or she are not qualified to do.
It's not by trusting so called "Club Promoters" who have no regard for who comes in. THESE ARE THE MONEY MOMENTS. "THE NIGHT BEFORE CHRISTMAS EVE" A PACKED NIGHT, WITH A LINE OUTSIDE.
"NEW YEAR'S EVE", YOU SHOULD BE SOLD OUT FOR THIS NIGHT BY DEC.20TH.
Then "SUPER BOWL", if your a bar, a lounge, a nightclub with lots of flat screens, you can host the largest "SUPERSENSATIONAL BOWL PARTY", ever. I have taken nightclub after nightclub and packed them with more patrons than your typical wings and pitchers of beer sports bar.
This year the game is @ The Met Life Stadium" in East Rutherford, New Jersey. So if your within 500 miles of NYC, your in the action axis of "SUPER BOWL". Forget the Sports Bars, we will bury them, BUD is going all out, they are the official beer of the game and they are kicking their promotions through the goal posts for every establishment within miles of the Game.
For the most money SUPER BOWL PARTY in your area,STAY AHEAD OF THE CURVE, email RichUnger@promotingnightclubs.com
WHEN IT COMES TO CLUB SO CALLED PROMOTERS,THE NIGHTS YOU GIVE THEM TO PROMOTE, ASK YOURSELF THESE QUESTIONS AND THEN ANSWER THEM:
Who comes in ?
Who pays to come in ?
What anyone wears to come in ?
Who is the DJ ?
Who works "Behavioral" that night. ( I do not use the word "security") ?
Who checks IDs ?
Who pays Sales Tax on the money the club promoter takes ( He should but most DO NOT ) ?
Does your Umbrella Insurance Policy cover such a Person and their actions ?
He has hired his people to do vital tasks, but have no regard for your club, because they are just going through the motions , rather than putting their heart in the job. (They just want to get paid)
THERE are no positives to depending on outsiders with no credentials, no licenses, no insurance, no office, no professional appearance. NONE.
RESTAURANT STAFF, MANAGEMENT OWNERSHIP FASHION:
RESTAURANT, NIGHTCLUB, BAR EMPLOYEE UNIFORMS/DRESS CODES HAVE GONE FROM WAY TOO FORMAL TO TOTALLY SLOB.
I THINK "PF CHANG'S" IS ONE OF THE BEST RUN CHAINS IN THE NATION.
THEIR FIRST IMPRESSION.
THEIR OVERALL OPERATION IS IDEAL.
BUT...................................................................THEIR MANAGEMENT WEAR GQ TIES AND SHIRTS, WITH JEANS.
I DO NOT AGREE WITH YOUR MANAGEMENT WEARING ANY CLOTHING THAT YOUR STAFF WEARS IN SITUATIONS SUCH AS BOTH STAFF AND MANAGEMENT WEARING DARK DENIM JEANS.
"PF CHANG'S" MANAGEMENT SHOULD WEAR DRESS PANTS.
GO TO "MEN'S WAREHOUSE", "JOS. A. BANK", "WALL STREET", NICE TIGHT, WELL STYLED DRESS PANTS START @ $29.99.
IT'S THE RIGHT LOOK, THE POWER APPERANCE THAT MANAGEMENT SHOULD BE REQUIRED TO WEAR.
I OPPOSE MANAGEMENT WEARING TIES AND JEANS.
ANOTHER STYLE THAT HAS OVERTAKEN OWNERSHIP OF BARS, CLUBS, BISTROS ARE OWNERS WEARING VERY EXPENSIVE JEANS WITH VERY STYLISH BUTTON DOWN SHIRTS THAT ARE WORN OUT AND NOT TUCKED IN. THAT IS FINE. THIS IS THE OWNER.
IT IS A STYLISH STANDOUT LOOK.
IMAGE, APPEARANCE, IMPRESSION, IS EVERYTHING IN THE FOOD AND BEVERAGE INDUSTRY.
SLOB WEAR IS NEGATIVITY YOU HAVE TO BEAR. BUT UP DRESS IS EXACTLY WHAT YOU WANT TO IMPRESS.
* * * * * * * * * * * * * * * * * * * * * * EXCLUSIVE FEATURE BY RICH UNGER YOU CAN'T MAKE THIS UP!
$4.25 MILLION SPENT ON A RESTAURANT/BAR/LOUNGE/PATIO BUT.......................
After going through a handful of Contractors, for reasons I can only fathom, months and months and then more months of stalling, hesitation and failure to obtain a "CO", "Certificate Of Occupancy",a $4.25 million Venue finally opened.
But it was the biggest disappointment I have seen in years.
The Theme is that of a boat. But the structure, the design, the various rooms, the outside area, are all a mish mash of unattractive, unappealing, elements that comprise this Complex. IT IS SO confusing, lacking "ENERGY", for the amount of money claimed to have been invested in this property, it is bewildering how it is going to pay it's $27,500 a month rent.
First, they are going to attempt to serve breakfast.
It will not work. The menu, the pricing, the reputation of this establishment is that of drinking on the water and perhaps eating. Perhaps eating.
So we walked in and were first subject to "THE CLAW", the old time game, that has been known to be rigged and almost impossible to win a doll.
You put your dollar in "THE CLAW" goes down and maybe, maybe, maybe grabs a doll, and lifts it up, you win.
But, "THE CLAW" rarely lets you win.
The new replacement for this rigged, poor reputation game is "THE PRIZE VAULT" it is fabulous and has a futuristic approach, rather than an outdated amusement game. You actually can win an i-pad, a Smart Phone, this is the one game every family style casual dining restaurant should have at it's front door.
Anyway this is the first visual you see. I will never understand why Owners design what they want rather than what appeals to the Public at large, especially in a tourist town?
Then approaching the Hostess Stand you are hit with a wall that features a barrage of papers, and more papers.
Each, is a paper holder nailed to the wall that has an occupation in life. So, that if your a plumber, you fill out the form and join the free buffet and possibly discounted drinks for a "Plumber's Party" with a Party Date already set.
Every other occupation has a set party date. If anyone shows up is another story.
Now for their every day Happy Hour in order to purchase drinks from 3pm to 6pm and from 11pm to 2am, every day of the year, you have to buy a card for $25 a year. Supposedly of which $10 will go to the Charity of that month.
This Card entitles you to:
1. $1 Draft of The Day
2. $2 Well Drinks
3. $3 Calls and House Wine
Plus 10% off Domestic and Bottle Beers, not a single word about Craft Beers, I don't even think they offer them.
This is their 1-2-3- Club, to me it's the "BYE BYE BYE" Club.
To charge customers $25 for the right to purchase beer, well drinks, call drinks and house wines @ these prices in this economy, is insane in the brain.
The quality of Staff was sub par at best.
What happened was the place was suppose to open so many times it hired great staff then trained them, then never opened, so the great staff left to make a living.
Then they did the same process again.
Then finally they were lucky to find anybody to hire.
So they hired nice people, who are not the best of the best in food and drink hospitality, by any means.
This Complex is located on the water, but the waterway is not deep enough to allow even medium size boats to dock, it needs to be dredged. That requires the Coast Guard, and about a half dozen other County, State Agencies to sign off, in addition to about a half million dollar investment. Which at this point, nobody, I mean nobody is going to put anymore $ into this food and beverage Complex.
Latest Update: The Complex is open almost two months, but instead of installing Special, Specific Noise Absorbing Acoustical FOAM in it's walls, The Owner chose to just used regular dry wall and sliding glass doors.
So now, while bands play during the day outside, at night the bands play inside with glaring lights beaming into the homes of residences across the water. The Complex should really comply with a 10pm live music cut off per local law, unless they apply for a Special Exemption NOW, which of course they never did before they even began building. So, now you have almost 50 neighbors organizing, calling City Hall daily, far beyond angry, that after spending over $4 million, these Owners never took into account the noise issue, which they faced with lawsuits the last time they opened a similar type food and beverage Complex in the same Community.
This time, it's not just the sound of the "Bass" that is thumping walls, it's the lights from the dance floor that are aimed incorrectly, the glass sliding doors are not tinted, the walls are not uniquely designed to circumvent the noise, so the local neighborhood is organizing and the financial gains are to be made by the lawyers. The neighbors could seek a Court Injunction barring The Complex from noise after 10pm until they are granted and if they are approved for a Special Exemption, which requires public hearings and a nightmare of a process.
Since they failed to obtain this Permit prior to opening, ( mindless thinking) they are going to face a significant uphill battle if, if they can even muster a vote by two different commissions in their favor.
Again, I have to ask, where is the $4million plus investment, it's not in the sound proofing of this building,knowing what the history of their last venue was?
The other problem is....................They have a liquor license, that requires they serve 51% food, at the rate of having live bands both day and night, the chances of food service being at that level are very slim. Finally, they have no digital menus but clipboards with paper menus. They have a Breakfast Menu, a Lunch Menu, a Dinner Menu, NO BAR BITES MENU, NO LATE NITE MENU, YUCK.
Oh, this Complex will do business, the question is will it generate a profit?
So What Nation Has The Most Vineyard Acreage:
And The USA with all of our Vineyards, and fine wines has just 6% of Vineyard Acreage in the Entire World.
DIGITIAL MENUS NOT A CHOICE BUT A MUST !
The days of paper, plastic, Menus are OVAH.
The time has come for "Digital Menus".
It's not a matter of if, but A "MUST".
Why do Restaurant Owners refuse to take on Night Life four nights a week? Why do Restaurant Owners refuse to 86 their worn out, greasy, leather beaten, plastic peeling menus and replace them with "DIGITAL MENUS" defies common business sense.
2014 is here ! This is not the time for non experienced, non knowledgeable, non trained, in the "Back of the house" and the "Front of the house" individuals to all of a sudden invest their savings, their equity in their homes, their Family's Money into the Restaurant Business.
Thousands of independents are closing Yearly, dozens monthly.
It has never ever been more challenging, more difficult to thrive in the Restaurant business than RIGHT NOW. Paper, Plastic, Cardboard, Chalkboard, Menus are OVAH.
"DIGITAL MENUS" will increase your business.
They will present your Food and Beverages in a brand new format. Please don't tell me the typical I can't afford them. Of course you can, you have no choice, either stay in the back of the race, or come from behind and PREVAIL.
You can't afford anything that works, but you can afford to waste money on:
Radio Worthless ads
Print Worthless ads
Coupon Worthless expense
Same Worthless Local Bands and Performers who never ever learn new material or wear new outfits.
Same Karaoke that nobody comes to.
Same Comedy Nights that are hit or miss.
Same lazy, lame, lax Staff, that is costing you money not making you any by providing poor service, poor attitude and poor work principals.
But YOU CAN'T AFFORD TO UPGRADE WITH "DIGITAL MENUS"?
STOP MAKING EXCUSES.
THE PRICING IS VERY INEXPENSIVE BECAUSE THE COMPETITION IS FIERCE.
DON'T LISTEN TO THE SELL AND SPEND SPIEL.
JUST GET THE COST AND FACTS.
START CHANGING YOUR THINKING AND WAYS OF DOING BUSINESS.
THREE WORDS TO CHANGE YOUR LIFE
TENACITY, RELENTLESSNESS, CREATIVITY.
I LIVE BY THEM, THAT'S HOW I BURY COMPETING RESTAURANTS, BARS, CLUBS, LOUNGES, SPORTS BARS, HOTEL BARS FROM THE ONE I ADVISE.
What Is the #1 Hot, Fiery, Flame Throwing Sauce in Demand From Fast to Casual To Upscale?
THE DAYS OF "READ A BOARD", LETTER SIGNS ARE OVER !
I MEAN OVER. TEAR THEM DOWN, TAKE THEM DOWN...........
NO MORE OUTDOOR SIGNS WITH LETTERS, THEY ARE OUTDATED, OVER WITH AND INEFFECTIVE! SMALL, MEDIUM SIZED JUMBOTRONS ARE THE LATEST, EFFECTIVE, POWER PULLING PATRONS IN OUTSIDE SIGN SOURCE. THE PLASTIC ON YOUR OUTDOOR SIGN IS YELLOW, IT IS SO CHEESY, YOUR LETTERS ARE FADED. IT IS A REFLECTION OF A TIME GONE BY. NOT OF A TIME TO COME. Within 30 minutes of a detailed Video, I CAN SPOT ALL OF THE MISTAKES, MISSTEPS, MAKEOVER NEEDS, YOU SHOULD CONSIDER Remaking, Refacing, Redoing from your outside to every inch of your interior.
This is not "Hunger Games, Catching Fire", this is "Doing Double What You Did Last Year and being Ready To Go, FIRE IT UP TIME "
ON A LIGHTER NOTE:
TOP 10 SCHOOLS THAT GOT GAME:
1. CLEMSON UNIVERSITY, CLEMSON, S.C.
2. UNIVERSITY OF SOUTH CAROLINA, COLUMBIA
3. UNIVERSITY OF TENNESSEE, KNOXVILLE
4. TEXAS A & M UNIVERSITY, COLLEGE STATION
5. UNIVERSITY OF MICHIGAN, ANN ARBOR
6. UNIVERSITY OF NEBRASKA, LINCOLN
7. PENN STATE UNIVERSITY, STATE COLLEGE, PA.
8. OHIO STATE UNIVERSITY, COLUMBUS
9. LOUISIANA STATE UNIVERSITY, BATON ROUGE
10. UNIVERSITY OF ALABAMA, TUSCALOOSA
NOT ONE NY STATE SCHOOL OR FLORIDA SCHOOL, OH WELL !!!
FOOD TOWERS ARE RISING AS THE LATEST FAD IN SERVING DISHES UP, UP, UP.
THE PRIMARY FOOD THAT COMPROMISES THE TOWER IS SEAFOOD.
AND THE VISUAL IS EYE OPENING................................
To begin with, I was treated to a Chilled Seafood Tower , which included lobster, shrimp and crab followed by a Fennel & Orange Salad, Crisp Pork Belly, Mustard Vinaigrette . The pork belly simply melted in my mouth and the vinaigrette were so flavorful – I'd love to get the recipe and try making it at home. As the new menu launch includes new dry aged cuts, I ordered their newPrime Dry-Aged New York Strip with two side companions: King Crab with Herb Butter and the Flavor Trio. Many Restaurants are giving out their recipes of their most popular dishes, because they have no concerns with the customers returning for the original version of the dish. "FOOD TOWERS" are rising.
They have an eye catching, mouth watering appeal, that no other presentation can touch or top.
I thoroughly enjoyed your article on "how to pack out a nightclub" I recently quit my position as an assistant general manager at _____________ a corporate restaurant located in _____________. Before this I was working in ____________________________ and then managed _______________ called the _______________________in ________________________. I am also a professional competition Flair Bartender. Recently I have taken over the front of the house manager position at my best friends establishment and due to my previous experience and ability to take control of situations and help pack out bars and nightclubs and create an "excitement" aspect to everything I have found my match in a small town called _______________. He has opened a ________________ with a great layout and so much potential. Full bar, simple menu, and lots to do. I'm trying to create a "brand" for ourselves and boost business. Last night we had a decent crowd and still only did $700 in sales. It was me and my fiance behind the bar so I know everything is under control as far as inventory and cost. She was a bartender for ________________ for several years and one of the best I've ever seen. And between both of our experience we don't understand this town at all. Now, before I got here there was a lot of drama and problems with bartenders. We have cut all of them out of the equation and have gone to only fresh faces and family. In your opinion how would you operate an establishment like this?
Michael, smart move cleaning house of the soap opera bartender situation. I hit on the web site for this establishment. Your best friend chose to use the site to tell his life story, and there is no focus in any of the social media for this establishment, that would entice anyone to even come in. Michael, it's not "The Town" your operating in.
It's the way in which your best friend is managing his business.
The Face Book Site for this Restaurant/Club has the same problem. NO CONNECTION TO THE COMMUNITY.
Your Social Media Marketing is ZERO.
It's basic, it's boring, it's stale, it's out of touch...............
I am sure your Lady is excellent behind the bar, but that is not going to change the image, the perception and the lack of "Energy", that your working in.
If this Food and Beverage Business makes it through it's first year, it will be pure luck. The reasons are simple, your best friend, is more focused on himself and not the day to day, night to night excellent Kitchen/Bar Service, Presentation, Quality, Format, that is desperately needed.
In my opinion, your "Best Friend" should have picked up the phone and called me, instead of you seeing what he does not, thus the failure to generate income.
There are far too many Bars, Clubs, Restaurants with Night Life, Gay Clubs, Strip Clubs, Pubs, Bars, Country Bars, that are in this same situation, thus many unfortunately will close down, because Ownership refuses to learn, listen and CHANGE.
Owners that are prepared to REVAMP, REBRAND, RENEW, REFRESH NOW, email, RichUnger@promotingnightclubs.com
TIRED OF PAYING FOR "UFC" AND JUST BREAKING EVEN OR MAKING JUST A FEW DOLLARS?
THEN BRING IN "THE WOW FACTORS" INSTEAD..............
Why do you continue to host "UFC" viewing nights, when at the end of the night, you have no profits to show for paying the fees to view the UFC?
There are so many Premier Promotions, Concepts, Celebrations, Gatherings, Happenings, Parties, Events, that encompass so many more ways to take in more and more cash, than any UFC Matches can.
Think about it, they come for "UFC", they leave after "UFC", they buy some drinks, some comfort foods and that's it.
That's your night.
What have you accomplished?
How have you exceeded your competition's Night?
How have you brought in new Faces and Women Especially?
How have you enhanced your image and reputation?
How have you taken your establishment to the next level?
NOW, Are you ready to "86" The UFC and bring on "THE WOW FACTORS"?
Then don't hesitate, don't procrastinate, email RichUnger@promotingnightclubs.com
HAPPY HOLIDAYS TO EVERYONE IN THE FOOD AND BEVERAGE BUSINESS.
THIS HOLIDAY SEASON, HONOR OUR VETERANS AND ACTIVE DUTY SERVICE MEMBERS WITH A FREE MEAL WHEN YOU HAVE THEM IN YOUR ESTABLISHMENT, WITH A FREE $20 BAR TAB, WHEN YOU HAVE THEM IN YOUR BAR. DON'T SHOW YOUR CHEAP ATTITUDE WITH 10% OFF THEIR TAB.
THEY HONOR OUR NATION, YOU CAN HONOR THEIR SERVICE.................................