JANUARY 2014 - WHY 2014 IS MAKE OR BREAK BAR, CLUB, RESTAURANT YEAR

JANUARY 2014 - WHY 2014 IS MAKE OR BREAK BAR, CLUB, RESTAURANT YEAR

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WHY 2014 IS MAKE OR BREAK BAR, CLUB, RESTAURANT YEAR
By RichUnger@promotingnightclubs.com

      AS THIS NEW YEAR COMES UPON US, NOW IS THE TIME TO RETHINK THE METHODS YOU USE TO MARKET, THE FORMULA YOU USE TO CHOOSE THE MEDIA TO REACH OUT TO PACK YOUR NIGHTS, THE CRITERIA OF CULTURE, ART, MUSIC, FASHION, LIFESTYLES, TRENDS, FADS, MOVIES, TV PROGRAMS AND OF COURSE HOLIDAYS BY WHICH YOU CREATE THE "WOW FACTORS".

     Let's take free cover charge, drink specials, cheap beer, and the rest of this bar begging, panic promoting out of the overall picture for this entire article of mine.
 I read Five Newspapers by 6am, I read up to 15 magazines a month, you do neither.
You are too busy worrying about business, paying the bills, maintaining the venue, hiring, firing, ordering, thus you think a club promoter or outsider is the answer.
WRONG.  Nobody knows your business better than you do.
The problem is your burnt out, your frustrated, your depressed, your lost.

 

       Your ready to throw in the towel. This is the time when you turn to "EXPERTS".
You have done all you can, spent way too much and gotten back far too little.
Now your down to giving away your beer and liquor just to get people through the doors.
This year, is going to be the toughest year in the Liquor On Premise as well as the Food and Beverage Industries.
Why? Because Chains are expanding at warp speed.
There are so many fast food buildings sitting dormant.
Former Restaurant, Bar, and Nightclub Properties empty and waiting.
And of course Investment Financial Groups that want to open more and more units, in the National Food Chains they control.

The "Breastaurants" are growing by legs and thighs.
While "Hooters" tries to redefine itself with a better image, more healthy menu and remodels, the new Hot Bods on the Block are opening going chest to chest with "Hooters".

Even Steak Chains are finding new Markets to broil.
My point is, you need to fully understand what your facing and how to capitalize on the challenges. GASTROPUBS THRIVE AND YOU JUST BARELY SURVIVE! WHY? Because you thought that just focusing on serving the largest selection of beers Domestic and International were not going to cause the crowds to come. How wrong you were. Stop watching your old customers become their new Patrons. You take what they do, and you do it, only build on it, Give their new found customers far more than you previously did and way more than the "GastroPub" is presently offering. You dominate your local area with a Fresh New Vibe that features more than just Beers and more Beers, but "WOW FACTORS", that venues like "WORLD OF BEERS" never ever thought of formatting.

    Look Pepsi just took the carbonation out of Coke, by taking over the Soda Category at all "Buffalo Wild Wings" locations, Talk about popping the tab off the can. Pepsi played hard ball, and WON. Now that is how I go after competition, You simply come on Strong, Relentless full of Tenacity and above all consistency.

 

    Take "RED BULL", they own the Energy Drink Market, because of savvy, sharp, steady, seasoned Strategies that make them the #1 Energy Drink. Sure "MONSTER" and "ROCKSTAR" have their share, but who cares. They don't have the claim to the King of the Energy Drinks. "RED BULL" does. I have a simple Mantra when it comes to Energy Drinks in Bars, Clubs, Sports Bars, Pool Bars. I play one against the other, I have studied this phenomenon for years, and patrons do not really demand you serve one particular brand or they won't order at all, With a powerful Female behind the bar, she can Nine out of Ten Times turn the Patron to what you do serve and not what they wanted serve, How do you think new liquor brands, beer brands are rolled out, The Company can spend millions on marketing, but the bottom line is at the bar, where the patron comes up to order and the hopefully female behind the bar, converts them to the brand you serve.

It's 2014 from what you serve to what a customer wears, to what your own staff wears, to what your atmosphere is, your entire overall format, for which the majority of Owners have no Strategies . It's 2014,  Far too many bars, restaurants, sports bars that are independently owned are going to slowly sink. Their Owners are going to whine, complain, blame others, spend on what does not work, they are going to take loans, equity in their homes, all for the sake of saving what in it's present format is not going to work, no matter how much more money they throw at it. The problems are in the Ownership lack of Expertise, the Manager who does next to nothing, the staff who are disenchanted and are simply going through the motions. What's the answer, it is a three prong Response that includes a fresh new RENEW, a different Marketing Path, that must dominate every single element of Social Media Marketing, a total REVAMP of the present format, operation, menu, and no holds barred REMAKE. 
           

 

 The answers are not in Sin City.  Now Owners, General Managers, will go to the bar show in Vegas, drink, walk the exhibition hall, listen to Taffer rant, rave and re-run his spiel, but at the end of the day, on the flight back to your Community, ask  yourself this one question, " After What I Spent to travel, hotel, eat, my time, leaving my bar, my club, my sports bar, my lounge, listening to Taffer in person, WHAT DID YOU TAKE AWAY THAT YOU CAN ACTUALLY IMPLEMENT AND PROFIT FROM?"

Here is the simple question for you, "WHAT ARE YOU GOING TO DO DIFFERENT IN 2014 TO DOUBLE, TO TRIPLE YOUR REVENUE, YOUR BOTTOM LINE? THIS IS YOUR "MAKE OR BREAK YEAR", DON'T WAIT, DON'T HESITATE, DON'T PROCRASTINATE! 
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     Hi Rich, 
I just wondering how to keep people stay the whole night during weekend nights usually they just stop by for a couple of hours and they left.and we need a new idea for this sport bar we have a good live band who also hoping that one night they can play that crowd stay the whole set…
So I'm just wondering if you could help us to upgrade the business on our sport bar

Best Regards

Issac

MY RESPONSE: Issac, people are walking out of your Sports Bar,because all you did was set up a band but you have no Atmosphere, no Enticement to stay. You may think the band is a "good live band", but.......................Your Customers didn't want to stay, right in the middle of their set.
Yes, I can upgrade your Sports Bar to a Night Life Experience, when there are no games on your screens.
It does not happen overnight, it doesn't happen because of the band you present, it doesn't happen, until you enhance your Sports Bar and raise the level of the surroundings to that of a "NLE". As in a "Night Life Experience".
You just brought in a "Good Live Band" and expected people to come, stay, spend and party.
Then you had the harsh stark reality of what really happened.
You are a Sports Bar with zero Atmosphere Transformation to engage your Night Life Patrons, You expected a good local band to simply set up in a Sports Bar Setting and jam your room with people? AND THEN YOU WOKE UP. There are Sports Bars that do transition after 10pm on non game nights into Night Life Adventures, and are very successful. But that is because they had a "GAME PLAN FOR NON GAME NIGHTS", They implemented a "SET OF STRATEGIES" and they had the "MARKETING PATH DOWN PAT" to reach out to an entirely different customer, than they are known, then they cater to, then comes to their Sports Bar regularly,  CAN YOU DO THAT? I CAN and I DO WITH ONE HAND TIED BEHIND MY BACK. Because I love this Industry, and for 40 years have Captivated It.   
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WHEN IT'S TIME FOR OLDER FAMILY MEMBERS TO STEP ASIDE
 A Culinary Student contacted me, she is working in the Kitchen of her Dad's Huge Bar.
Her Father is still hosting
Texas Hold Em
Karaoke
Beer Pong
Bad Local Bands
Cheap Drinks
Cheaper Beer
Way out of demand Fried Food
And the "Huge Bar" is suffering.
The Culinary Student is The Owner's Daughter. She knows her Father needs to turn over the keys.
She knows her Dad is out of touch with 2014.
She knows the bar is suffering in all areas of revenue streams, in counts of patrons, and in the bottom line.
But she is torn.
She loves her Dad, but he refuses to relinquish his authority and power over the bar.
She is torn.
The "Huge Bar" will not make it through 2014, unless her Father realizes the Reality of "it's time to retire".
It's a situation  that plays out on a regular basis in the Bar Business.
New, Younger, In Touch Family Members, mostly "Millennials", know full well, what it's going to take to cater to their own.
But their Older Relatives who own, who run, who manage the Bar, are in major DENIAL.
So the Bars Suffer, horrendous loss of income.
A slow but steady decline in patronage.
It's a painful, emotional and mental WAR. What do I suggest? Having been placed as the Middle Man in this exact situation, I can state firsthand, it requires a quiet setting, a location away from the establishment. It can only be changed from Old to Young, when the entire Family is on the side of the Up and Coming, not the Old and Fading. The Financial's have to be shown up front and personal on the Old One's Watch. Where are the people? Where are the sales? Videos of the Staff's respectful, but honest opinions should be shown on a Tablet, Nothing is held back, but there is no cursing, no screaming, no ranting. Otherwise, nothing is accomplished.It's time for "THE CHANGE".

 

   HAPPY NEW YEAR !

WANT THE BEST IN THE BIZ EXPERTISE ON YOUR BAR, CLUB, RESTAURANT, LOUNGE, SPORTS BAR, GAY CLUB, STRIP CLUB, HOTEL BAR & POOL ,
JUST FILL OUT THIS FORM
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Copyright 2014 Rich Unger

 

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