FEBRUARY 2014 - RESTAURANTS/CLUBS, OUT ON SO MANY ELEMENTS!

FEBRUARY 2014 - RESTAURANTS/CLUBS, OUT ON SO MANY ELEMENTS!

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FEB 2014 RESTAURANTS/CLUBS,OUT ON SO MANY ELEMENTS!
By RichUnger@promotingnightclubs.com

  Restaurants are missing out on so many different "ELEMENTS" in their present method of operating.
A. Health, Restaurants, even "Olive Garden" now spending tens of thousands of $ on ads promoting their 575 Calorie Plates, rather than pushing price.
But, "Olive Garden", known for " All the salad and bread sticks you can eat" is facing an uphill challenge.
Darden Parent Company, who owns Red Lobster, Longhorn, Yard House, 52 Seasons, and of course Olive Garden, is facing monumental lackluster sales in their Red Lobster to such an extent, they want to Dump the Division ASAP.
Back to the "Olive Garden's" new, radical departure from all of it's marketing in it's history, it has NEVER EVER marketed the calories of specific dishes.
Now, what they should have done was made the dishes $10.99 to $12.99 and in addition put the final emphasis on 575 calories per dish. Instead, they focus solely on the calories and totally ignore the price.
This coming from "Olive Garden" who two months ago was marketing "Buy an entree for $12.99 and take another entree home to eat later for free".
Darden is confusing the Public, making it difficult to connect to health minded Millennials, and simply projecting "FOOD FRIGHT".
Chains like Darden, Yum, Bloomin Brands, should be having their units buy local produce, buy local fresh baked goods, local dairy including eggs, milk. "BUY LOCAL" is not a slogan it is the Reality of Restaurants in 2014.
Too many Restaurants buy frozen, buy canned, why? What are you thinking? Didn't you get the MEMO?
Local Residents and visitors, tourists all want "LOCAL".
Stop giving SYSCO what you could buy "LOCAL" and should buy "LOCAL".
Stop buying "Processed Meats", if they come prepackaged in juices , loaded with sodium, they are "PROCESSED".
 You need to accept this "THIS GENERATION WANTS HEALTHY, LOCALLY GROWN FOODS" WHEN they are served in restaurants, be it an independent or a chain unit.
It's time to change from the Old to the HEALTHY, From the Frozen Truck Deliveries to the Local Produce.
As Owners, your missing out on "Cutting Edge" Marketing, Menu Making, Lunch being packed, Happy Hours being jammed, Dining Hours being Full, Night Life having a Line Outside.
That is what I know, that is what I have for 40 years, studied, refined, tweaked, and fine tuned.
Email RichUnger@promotingnightclubs.com
It Costs you NOTHING....................................    

 

MARKETING YOUR BAR, YOUR CLUB, YOUR RESTAURANT, INTENSE, DEEP, INDEPTH, INSIGHT READ ON:

  For most marketers, finding effective mobile ad formats still involves an experiment-and-learn process. Mobile advertising companies, agencies, brand managers and digital heads are still investing time, and money, to ascertain the kind of mobile advertising that connects with consumers enough to deliver the highest click through rates (CTR) or other such ad measurement metrics.
In an attempt to answer some of these questions, HERE ARE SOME IN YOUR FACE, BLUNT REMARKS:
  The research focuses on the performance of mobile formats and features within key verticals with the goal of providing vertical-by-vertical insight into the most effective mobile advertising strategies for Bar, Club, Restaurant, Sports Bar Lounge, Advertisers.
“Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. We analyzed these factors to give advertisers concrete data that can guide their mobile marketing decisions and help them reach the growing group of mobile users,”.
For the study, analysis of more than one billion impressions across more than one thousand mobile campaigns since January 1, 2013.
Expandables enlarge results
Overall, CTR performance for mobile expandable banners outperform polite banners — 0.63 per cent to 0.28 per cent. Within expandable banners, the verticals that did the best job generating user expansions include entertainment (9.0 per cent), dining (8.9 per cent).
Both expandable banner and polite banner formats beat out mobile standard banner performance — which earned a 0.09 per cent CTR.
Much like the desktop environment, standard banner under performance on smart phones and tablets is driven by their creative limitations. Because standard banners do not support interactions or banner expansion, they offer minimal opportunity for brands to engage with their target audiences. The days of simple vertical banners are fast becoming a dinosaur. I have long said over and over and over that there are three elements to mastering Mobile Social Media Marketing.
Performance by Vertical
In addition to format performance, the study also examined mobile marketing success by vertical. Entertainment and news/media had the highest mobile CTR among the verticals studied, at 1.10 per cent and 1.21 per cent, respectively. Other strong CTR performers include CPG (0.82 per cent) and Retail (0.58 per cent) and Restaurants at 0.50 per cent.
Each vertical was also analyzed to determine the most effective mobile advertising strategy in mobile:
• Entertainment: The top key performance indicator (KPI) for entertainment advertisers was sustained in-market presence. Videos and social sharing were the features most frequently used by entertainment advertisers.
• CPG: Image gallery, location and social sharing were the features most often leveraged by CPG advertisers to increase their most important KPI of brand awareness and consideration.
• Restaurants: To get consumers to dine at brand name eateries, video, location, weather and ‘download app’ were the features most frequently leveraged.
• Add Night Life: Image gallery, video gallery and m.site click-throughs were frequently used to keep a featured restaurant, night life venue on the top-of-mind with locals and in tourist areas with visitors.The Image Gallery gives the entire picture.
Mobile Video
Among mobile rich media formats that include online video, polite rich media banners had a higher video start rate than their expandable counterparts. Fully 3.33 per cent of videos in polite banners were engaged, compared to 1.51 per cent for expandable banners.
Because the video player is immediately viewable to users in polite rich media banners, these ad formats also experienced higher video start rates than expandable banners, which require a user to engage with the ad unit first before the player appears in the ad.
STOP. SERIOUSLY STOP THINKING JUST POSTING ON FACE BOOK IS REACHING YOUR MARKET FOR DINING, FOR NIGHTLIFE FOR VIEWING SPORTS, THERE IS FAR TOO MUCH RELIANCE ON CHEAP, from the bar to the menu, there is a "Bar Begging" and a  "Food Fright" going on that is shaking up the entire Restaurant and Night Life Industries.
I will give you the Doors to open, but not the keys. You have to be motivated, and ready to activate every possible Element online, out in the community, in house, to move from slow to "GO" Nights.
From your "HAPPIEST HOURS", to your "DINING TIME, on to your  "NIGHTLIFE PERIOD, there is a method to the madness. It requires discipline and consistency.
Darden, Owner of Olive Garden, Red Lobster ( which they are trying to unload) are going through HELL.
So, what do I suggest you do, fill this form out  http://www.promotingnightclubs.com/contact.htm it costs you NOTHING to find out your challenges.
No One is recommending Radio Advertising, No One is recommending Print Ads, I often think after reading "Vanity Fair", that the most famous designers in the World, place their egos ahead of their doing business.
Because the pictures they use, the models who look like they haven't eaten in a year, how on earth can these pictures generate sales for these very,very expensive Fashion Houses?
 I try to listen to Terrestrial Radio, all I hear are Car Dealer Ads, with "The Fine Print" read so fast, that you can barely make out what is being said that totally deflates the rest of the entire ad.
I also note that Terrestrial Radio ads are now 15 seconds and 30 second ads which are the least remembered, because they are so fast and forwardly spoken.
You see Radio as in Traditional Formats, do not want to lose what few listeners they have, to stop listening, so they have all but eliminated 60 second spots, which were the core of radio in it's hey day.
STOP WASTING MONEY ON EITHER OF THESE TWO OUTDATED AND LACK OF RESULT DRIVEN ADVERTISING.
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THE NEW FIVE DIAMOND RESTAURANTS ARE:
_________________________________________
_________________________________________
1. THE RESTAURANT AT MEADOWOOD, ST. HELENA, CALIF.
2. ARCADIA, CHICAGO
3. GRACE RESTAURANTS, CHICAGO
4. SIXTEEN CHICAGO
5. PAR SE, NEW YORK
6. RESTAURANT LA TANIERE, QUEBEC
7. RESTAURANT LE PATRIACHE, QUEBEC
8. COCINA de AUTOR, PLAYA del CARMEN, MEXICO

 

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THIS IS WHAT FRIENDS ARE FOR?
Good day to you sir, I visited ur site n found ur email. I have a friend with a club/ lounge facing this same problem of seriously low turnout. Please what are the solutions you would profer for such a situation please. Hoping to hear from you soon. Thank you.
SLOAN
Sent from my BlackBerry wireless device from MTN
MY RESPONSE:
                            SLOAN MY MAN, WHY ISN'T YOUR FRIEND, THE OWNER OF THIS DYING CLUB/LOUNGE CONTACTING ME FIRST HAND?
WE HAVE A BANNER, A STARBURST ON EVERY PAGE OF OUR SITE, THAT READS "NEED HELP", YOU CLICK ON IT, YOU FILL IN SOME SIMPLE INFORMATION, WE NEVER EVER REVEAL YOUR REAL NAME, THE NAME OF THE CLUB, THE LOCATION OF THE CLUB, NO PERSONAL INFORMATION IS EVER, EVER DISCLOSED TO ANYONE OR ANY WHERE ON OUR SITE.
BUT, FOR YOU TO SEND A SIMPLE QUICK HIT PARAGRAPH FROM YOUR "BLACKBERRY", SERVES NO PURPOSE.
I am a consummate Expert, I cannot simply give you the "GO TO" from a BlackBerry sent Short & Plead Message.
Ask your Friend to contact me directly. So I can turn around, what is now slowly fading. Email RichUnger@promotingnightclubs.com
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Hi Rich, I own an Urban Upscale Lounge in _____________.
I am seeing firsthand a significant decline in upbeat patrons coming in.
Can you review my Face Book Page and my Four Square Page, and let me know your thoughts.
Thanks,
Maryann

MY RESPONSE:
Good Morning Maryann, You have a "Typical Urban, Lounge" in ___________.
Same basic format over and over.
Too much, way too much reliance on outside promoters, when you and your staff should be creating, promoting, marketing and hosting your own Nights.
It's your "LOUNGE", why allow perfect strangers to take it over for the night.
From the door to the DJ, from the bar to the Overall Format, No, No, No, Club Promoter should be in your Lounge, except to be a Patron, paying for their drinks!!!!

  Too much free cover, cheap drinks, ladies drink Free, using the word "Fellas" went out in the 90s.

  Your out of touch with a young hip Millennial Crowd of all races.

This is not an "Upscale Lounge" in any sense of your format.
For Starters:
No Dance Floor FUN.
No Nightly WOW.
No Bar FAB.

Your Face book page has ZERO ENERGY, your Four Square Page is outdated.
You have NO WEB SITE?
You have NO MOBILE APP?
You online marketing is very weak.
Your Flyers are typical Urban, Sexual, but no "WOW" in them.
_____ FLYERS are the latest online Flyer Technique.
I wish you much success, but your losing a lot $ that should be generated not given away at the door and behind the bar.
  Just this Month alone,
You have SUPER BOWL, VALENTINE's DAY,  MARDI GRAS, ST PATTY's DAY, all equal over $25,000. in revenue, based on your size, capacity. ( IF you have SCREENS for Super Bowl Viewing)
It takes a full MONTH of Advance Marketing to generate  a successful packed night. Club promoters don't grasp this, nor know how to do it besides Texting, Flyers,  Face book, Four Square, all which are just components and not even close to the FULL FORCE of every single thrill Asset you need to use, to market Powerfully.
You opened Nov. and you are not reaching numbers in cash flow due to a lack of direction, management, marketing and strategies.
Good Luck,
Sincerely,
Rich Unger
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YOUR DRESS CODE
YOUR GENRE OF MUSIC
YOUR COVER CHARGE
YOUR FORMAT
YOUR ATMOSPHERE
YOUR STAFF
YOUR FOOD SERVICE
YOUR MANAGEMENT
YOUR IMAGE
YOUR COMMUNITY INVOLVEMENT
YOUR RELATIONSHIP WITH LOCAL LAW ENFORCEMENT
YOUR MARKETING
YOUR MASTERING SOCIAL MEDIA MARKETING
YOUR EXTERIOR
YOUR INTERIOR
YOUR PRICING
YOUR VIP/BOTTLE SERVICE CONCEPT

NOW, I ASK, BE HONEST WITH ME,  DO YOU HAVE AN "At" GRADE FOR EVERY ONE OF THESE ELEMENTS? NEED THE BEST IN "EXPERTISE"?
EMAIL RichUnger@promotingnightclubs.com NOW or DON'T EVEN CALL, JUST SIMPLY FILL OUT THIS FORM  http://www.promotingnightclubs.com/contact.htm
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Copyright 2014 Rich Unger

 

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