MAY 2014 - TOO MANY BAR OWNERS STUCK IN TIME WARP

MAY 2014 - TOO MANY BAR OWNERS STUCK IN TIME WARP

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MAY 2014 - TOO MANY BAR OWNERS STUCK IN TIME WARP
By RichUnger@promotingnightclubs.com
THE REASON ALOT OF THIS CONTENT IS IN ALL LARGE FONT IS TO MAKE THE BIGGEST IMPACT I CAN.
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Never have so many bar owners still continue to operate as if they were doing business 20 years ago. They have no "Creativity", they are not "Fearless" but "FEARFUL" of CHANGE.
They still have a dark, dingy, interior.
They still have a very unappealing bar top, bar stools and glassware.
They still refuse to clean their soda guns, their ice machines, their wells, their shelves, their beer coolers, their draft lines, they are totally lazy and have no regard for CLEAN, ACCOUNTABILITY........................
They still think that they are ahead of the curve, when in fact, they have not even made the turn.
So many Bartenders, Cocktail Servers, DJs email me asking me to please help them save the bar they work at.
I have never seen so much heart felt concern for a business, these people work at, but do not even own.
Unlike Jon Taffer, I am not interested in using my "Particular Set Of Skills To Invigorate Bars, Clubs, Restaurants with Nightlife, Sports Bars, Lounges, Gay Clubs, Gentlemen Clubs that are on the verge of closing.
That is not my area of Expertise.
I totally focus on Establishments that sense, see a small decline in business, in women coming in, in spending, in the quality of the patron, the moment, the very moment they see this happening, that is when I step in and REBRAND, REINVENT, RENEW, REFOCUS, REFRESH, REPOSITION this venue.
I do not rescue, I "INVIGORATE", but not when it's too late. When Ownership, Management allow their venue to be in a position of owing hundreds of thousands of dollars, of not having anyone come in, of arguing with Family, Partners, Managers, Staff DO NOT CONTACT ME.
It's too late................................................................................
REACH OUT TO ME THE FIRST WEEK NIGHT, THE FIRST WEEKEND NIGHT THAT THE NUMBERS ARE NOT UP TO PAR. THAT IS WHEN I COME IN AND "INVIGORATE" with "WOW FACTORS", "FAB", "FUN".
I specialize in a Relentless, Tenacious and Consistent STRATEGY of bringing in Women, Women, Women and Men who Spend, but with a Cover Charge where applicable, but no drink specials, no radio spots, no print ads, no same old waste of time, money and energy.
No using the words "HIP HOP".
First, you should admit you need THE BEST OF THE BEST, then you do what makes perfect sense.
Email RichUnger@promotingnightclubs.com I will show you, teach you, inform you, educate you, enlighten you, direct you, guide you and ENERGIZE YOU to RISE UP, bring your VENUE to GREATNESS.
I have zero time for negativity. The Choice is yours, SINK or SOAR? This Business is comprised of Pretenders, of which there are far too many and Contenders of which there are far too few. Which Are YOU?

TYPICAL OF THE INDUSTRY AND MORE:

Hey Rich, my name is Tommy and I DJ at a bar in ______________ that is starting to fail FAST. We are one of the oldest bars in this state and have been around for over 35 years. Recently the owner fell behind on there taxes and where forced to have a Urban Friday Night which packed the house for many years, but became dangerous quickly. The night of course was a huge hit, always a line around the building to get in. Of course the reputation the bar received from this Urban night killed pretty much every other night of the week. After a period of time the owner was able to catch back up on taxes and they decided to get rid of the dangerous FRIDAY Night and change it into a more upbeat Top-40 Night night with a splash of some Rock and Country. After a couple months the place remains very very slow. His remedy of course was to give FREE drinks away for guys from 9pm-10pm and ladies 10pm-11pm and 2--1's from 9pm-12am on a Friday night. Like most owners he thinks this will have a huge draw on people which again it hasn't. So this leads us to the next step and that is now RADIO. He wants to spend $820 a week on 20 15 second ads and bring in a radio personality. I have tried to warn him against this bad idea , but he can't come up with a better solution. What do I do? I have worked here for 8 years and have never meet such great owners. I want to help them before this is all gone...

MY RESPONSE:
Tommy, I commend your concern for this bar, 8 years at the same bar as the DJ, you should in fact, be the "Hands On Manager".  I don't know what makes "Great Owners", when they refuse to listen to you? They are going to waste their money on radio, they are going to further throw away their money on local radio personalities whom nobody will show up for. These are the same DJs who the next day, will be at a local car dealer, trying to sell cars.
MANY Owners are going to sadly go out of business this year, because they put their own ego over Expertise and Common Sense. Tommy, you deserve better, much better. You should start looking elsewhere for employment, because these Owners are LOST, they are mindset in a time warp that no longer works. Here's the bottom line, Broadcast Advertising Revenue for last year including Radio, Network Television, Print Ads in Newspapers, Magazines, and Direct Mail totaled $40.1 Billion.
BUT, INTERNET ADVERTISING for 2012 totaled $42.8 Billion.
Tommy, Web Advertising, surpassed the same old forms of advertising by by almost $3 BILLION.
And yet, there are your "Great Owners" totally throwing their money out the window.
Tommy, I regret that such a fantastic Employee such as yourself, is not held in high esteem as you should be.
Anyone buying 15 second radio spots is insane in the brain.
Nobody is listening, Nobody can even remember what was said, who said it and why?
Tommy, there comes a time, when it just is not worth staying.
Your time to leave has come. These Owners should have contacted me at the first outset of a problem. Instead they let it become a total disaster with panic promoting, and bar begging.
I wish you much success Tommy, you have the talent, the skills, the knowledge, the experience, you are a "REAL FIND" for any bar you apply at. GET OUT NOW, before the doors close for good.
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A DISCLAIMER FROM RICH UNGER:

I DON'T TAKE A PENNY FROM ANYONE I REFER CLUB, LOUNGE, BAR, RESTAURANT OWNERS TO.
SO, IF YOUR IN NEED OF AN INFUSION OF FINANCIAL ENERGY, CONTACT THIS PERSON. DON'T EVEN MENTION MY NAME, I PROVIDE THIS AS A SERVICE FOR THOSE IN NEED.
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Hello Rich,
I read your post on the what do you sell discussion on LinkedIn and was very impressed. It seems you are ahead of the times, performing Bar Rescues before the show even came out!
I am sure one common need among your clients is working capital. I specialize in funding small businesses and Restaurants are probably number one on my list. Nightclubs would, of course fall under that same umbrella. I am sure many of your clients need additional financing in order for you to make the improvements needed.
Right now, Banks are only lending to about 30% of small businesses (in their mind $10Million_year gross is a small business!). We offer small business loans, advances on future sales, PO and AR financing and lines of credit. We approve most of our clients within 48 hours and have them funded in 3-7 days.
My office # is 347-201-4771.
All the Best,
Jordan Lindenbaum
Director of Sales
Excel Capital Management
75 Maiden Ln. New York, NY 10038
347-201-4771-Office
Jordan@Excelcapmanagement.com

 

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FIRST HIS RESPONSE TO MY ADVICE:
Rich, Yeah its an absolutely awful situation. Everyone feels terrible. Its the worst thing ive ever seen.
Thanks for the advice, That's along the lines of what we were thinking but i wanted to double check with you first.
Hopefully everything will work itself out but somehow i doubt it.
Thanks again
Josh

:
MY ADVICE:  Josh, Tragic Situation, the worse kind. GOD Bless the victim.
I hope their actions of drinking inside the bar did not precipitate the fight outside, and the ensuing shooting?
Close the club down NOW.
As for taking action against the Club and Closing the club would require a hearing, with you retaining counsel.
This is a wait and see period.
But, it is in your best interest to close the club NOW.
Best to shut club down for a month. Remake front, Change Name and then reopen with a fresh new dress Code, Hostess at the door, music genre change up, more lighting and perhaps security in your parking lot.
You do not want to make any statement, because the argument began in the Parking lot and not the bar. Do not make any remarks, Other than create a Fund for the victim's Family.
Good Luck,
Rich Unger
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Hi Rich,

I work at a nightclub in ____________ & we've recently had an issue with drugs being taken in our venue. We obviously don't want this to be happening at all or the bad reputation that accompanies it! We're unsure as to how to approach the issue?
I was hoping to get your advise & any tips you may have to help us out!

We're a sports bar with live music that attracts a young crowd on a Friday & Saturday night.

Thank you!
Ashley, Owner
MY RESPONSE:
ASHLEY, I HAVE A ZERO TOLERANCE FOR DRUG USE IN A BAR OR CLUB.
THERE ARE A SERIES OF STEPS TO IMPLEMENT AND PUT IN PLACE.
I CANNOT GIVE YOU DEFINITIVE SPECIFICS, BECAUSE YOU DID NOT PROVIDE ME THE NAME OF THE ESTABLISHMENT, SO WITHOUT IT'S HISTORY, THE TYPE OF BANDS YOUR BOOKING, THE ELEMENT OF DEMOGRAPHICS YOUR ATTRACTING, THE BACKGROUND ON YOUR STAFF, I CAN ONLY TELL YOU, THAT CERTAIN MEMBERS OF YOUR STAFF ARE WELL AWARE OF WHO IS DEALING, WHO IS USING, WHERE AND WHEN THIS IS GOING ON, INSIDE YOUR VENUE.
YOU DO NEED TO COME DOWN LIKE A SLEDGE HAMMER AND END THIS TYPE OF ACTIVITY ASAP.
THIS CAN ALL BE HANDLED INTERNALLY, IF YOU KNOW HOW TO.
I HAVE CLEANED DRUG SALES AND USE OUT OF MANY, MANY BARS/CLUBS, IT REQUIRES A STRICT, CONSISTENT STEP BY STEP OF REMOVING THE PROBLEMATIC PEOPLE ASAP.
QUITE OFTEN TRESPASSING THESE INDIVIDUALS BOTH CUSTOMERS AND EMPLOYEES IS A MUST!
NEVER, EVER ALLOW THIS POTENTIALLY DEADLY ACTIVITY TO GO ON INSIDE YOUR ESTABLISHMENT.
THE FACT, THAT YOU KNOW ABOUT IT, SHOWS ME, THE DEPTH OF THE PROBLEM.
IT IS SPREADING.
THE REPUTATION YOUR CONCERNED ABOUT, IS ALREADY SPREADING THROUGHOUT YOUR COMMUNITY.
IT IS GOING ON RIGHT IN FRONT OF YOU.
THERE ARE MISTAKES YOU HAVE MADE AND ARE MAKING IN YOUR HIRING, YOUR FORMAT, YOUR POLICIES, YOUR DOOR, YOUR OVERALL OPERATION.
I WOULD HAVE GUIDED YOU THROUGH THE SPECIFICS, BUT I CANNOT DO SO, WITHOUT DOING MY RESEARCH, AND HAVING THE INSIGHT AS TO THE PAST, PRESENT OF THIS VENUE.
HOPEFULLY YOU WILL EMAIL RichUnger@promotingnightclubs.com WITH THE NAME OF YOUR MULTI USE VENUE ASAP.
THIS IS A GAME CHANGER AND CLUB CLOSER, IF NOT HANDLED SWIFTLY AND TOTALLY.
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Rich, Right To It ! I am a bartender here and one of the major issues I've noticed is that when we do theme nights the owners/management doesn't want to spend the money to make the club into that theme. Instead we just blow up balloons and hang some decorations. It's also hard to create promotions. I have been asked multiple times to come up with promotions/theme nights, but when I do, I got them shot down right away.The mind set seems to be that if another club did a theme and it worked, that we need to do the same, and I don't agree with that. Thanks Ray.

MY RESPONSE:
RAY, YOUR OWNERS SHOULD CONTACT ME ASAP.
THE ATMOSPHERE YOU PRESENT FOR ANY THEME NIGHT, MUST BE ALL ENCOMPASSING.
TO JUST BLOW UP SOME BALLOONS, HANG SOME DECORATIONS, BUT NOT GO OVER THE TOP IS LAZY, LAME, LOST ON ME ?
THEME NIGHTS ARE NOTHING BUT CASH, CASH, CASH, WHEN DONE RIGHT!!!
TO BE ASKED TO COME UP WITH CREATIVE CONCEPTS, THEN ONLY TO HAVE YOUR SELF ESTEEM BLOWN UP, BECAUSE NO MATTER HOW GOOD THEY ARE, THE OWNERS SEEM TO BE FIXATED ON BEING COPY CATS TO DO WHAT OTHER CLUBS ARE DOING, RATHER THAN BE THE ORIGINATOR, THEY ARE CONTENT WITH BEING A DUPLICATOR.
RAY, YOUR A BARTENDER, KEEP YOUR JOB, GO THROUGH THE MOTIONS, BUT BE LOW KEY, DON'T FIGHT WITH SUCH PASSION FOR OWNERS WHO IN FACT DON'T WANT TO SPEND, DON'T WANT TO BE TOLD FOR FREE, WHAT WILL ELEVATE THEIR CLUB TO A NEW LEVEL, THEY JUST WANT TO COPY, DUPLICATE AND BE CONTENT.
PLAY THEIR GAME, KEEP YOUR JOB.
GOOD LUCK,
Rich Unger  

+++++++++++++++++++++++++++++++++++++++++++++++++A
3.5 Million Cases Of Wine, were shipped directly to consumers last year.
Here's who shipped the cases:

Napa Valley, Calif. shipped 33% of all Consumer wine

Sonoma County, Calif. shipped 24% of all Consumer Wine

Rest of California shipped 26% of all Consumer Wine

Oregon shipped 4% of all consumer Wine

Washington State shipped 3% of all consumer Wine

The Rest Of The USA shipped 10% of all consumer Wine
+++++++++++++++++++++++++++++++++++

A TYPICAL 2,400-3,000 SQ FOOT LOCATION HAS THE ABILITY TO OFFER 6 Different Types Of Seating:

Outdoor Patio Seating, A MUST !!!

Traditional Booths, yuck, ugh, get rid of them

Banquettes, Again, outdated, don't even use them

Four Tops, Yes

High Tops, Even more Yes

Community Tables, A HUGE "YES".
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Offering Craft Beers, Unique Wines, you want Support.
It's not just about buying the Beer or Wine and putting it out for
sale.
You need marketing support, merchandising assistance, and Staff stimulation. If a Vendor wants to place their new Craft Beer or new Wine Brand in your establishment, the #1 question you ask is "What Are You Prepared To Support Sales Of Your Product & Build Brand Loyalty?"
To just buy the Brand and let it sit, NO, NO and more NO.
Millennials want Craft Beers, and you can dictate their desire for a Brand by the Support you receive.
Look at what Red Bull, Monster and Rockstar supply bars, bar stools, high top tables, small chrome bars, umbrellas, soda guns, mirrors, there is next to nothing in the Energy Drink Down & Dirty War, that each Brand won't give to have the exclusive.
The same goes for Craft Beers and Unique Wines.
DO not talk with the Salesman, he has no authority to make it happen.
Ask to speak with a Sales Manager or a Vice President of Sales.
If need be, let me speak with the "SUIT" and watch it "HAPPEN".
Aren't you tired of ordering liquor, beer, wine, energy drinks, paying for the deliveries, and not getting any support of any kind, just excuses?
I have a zero acceptance level for the Word "NO".
Email RichUnger@promotingnightclubs.com
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Why are your Bartenders, DJ, and Cocktail Servers Texting, while on the clock, on the floor, Working?
Why do you tolerate such disrespect to your customers, to YOU and to your establishment.
Two Warnings and they are GONEEEEEEEEEEEEEEEEEEEEEEEEEEEE
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THE TRUTH STRAIGHT TALK CAN YOU HANDLE IT ?

IF YOUR SO SMART, WHY IS YOUR BAR SO SLOW?

YOU REFUSE TO UPDATE YOUR FORMAT.

YOU REFUSE TO CHANGE DJs.

YOU REFUSE TO FIRE INCOMPETENT, ALWAYS LATE, DISRESPECTFUL EMPLOYEES.

YOU REFUSE TO CLEAN YOUR ENTIRE BAR, REST ROOMS, PAINT, REMODEL, EVEN RENAME YOUR BAR.

YOU REFUSE TO INCREASE YOUR BUSINESS, CONTENT WITH JUST GETTING BY.

YOU REFUSE TO BECOME A REAL OWNER, INSTEAD BEING AN ABSENTEE OWNER, LEAVING EARLY, HITTING ON FEMALE STAFF, DRINKING IN FRONT OF YOUR STAFF.

YOU SHOULD BE ASHAMED OF YOURSELF.

YOU SHOULD TURN YOUR LIFE AROUND.

YOU SHOULD TURN YOUR BAR AROUND.

LIFE IS TOO SHORT.

BAR COMPETITION IS TOO FIERCE.

JON TAFFER IS NOT COMING TO RESCUE YOUR BAR.

WHY WOULD HE?

"MEMORIAL DAY WEEKEND" IS ONE OF THE BIGGEST OF THE YEAR, OH I KNOW EVERYONE IN YOUR AREA GOES TO THE LAKE, TO THE BEACH, TO THE SHORE, THAT'S BECAUSE YOU DON'T GIVE THEM ANY REASON TO COME TO YOU.

THIS IS THE "KICK OFF TO SUMMER", YOU CAN MAKE UP EXCUSES, SUFFER, SINK, OR YOU CAN PACK YOUR BAR.

IT'S MAY, THEN JUNE, THEN JULY, WHAT ARE YOU PREPARED TO DO?

EMAIL RichUnger@promotingnightclubs.com only IF YOUR SERIOUS ABOUT YOUR BAR,CLUB,LOUNGE, SPORTS BAR, RESTAURANT WITH A BAR, GENTLEMEN'S CLUB, GAY CLUB, IF YOUR THE OWNER, STOP THE PITY PARTY, AND START THE PROFIT PROCESS.
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Copyright 2014 Rich Unger

 

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