JUNE 2014 - WHAT IF YOUR BAR IS BEAUTIFUL, YOU DON'T NEED A RESCUE!
What If your bar is beautiful, you don't need a "Bar Rescue", what you want is a "BAR INVIGORATION".
Why remodel, what doesn't need to be?
So often, I am asked by Owners who have invested way too much money in the appearance of their bar, club, sports bar, gentlemen clubs, restaurant with a bar, bar & grille, why they are so slow, when they look so good, yet the "Dive Bar" down the street is packed.
It's because you cannot compete with a "Dive Bar" nor do you want to.
You want Beautiful Women and Men who spend, not a Crowd of both sexes that are at your bar for dirt cheap beer and well drinks.
Stop worrying about what your competing bars, clubs, sports bars, gentlemen clubs, restaurants with a bar, bar & grilles are doing.
Start totally focusing on what YOUR NOT DOING.
Your missing out on dominating your Community's Night Life, because your not giving anyone a reason to come in, to come back, to return with their friends on a consistent basis.
You are so swept up with People commenting on how beautiful your interior is, but it's not ENOUGH.
You just don't get it. Your LOOK is one element of the overall DYNAMIC of your Venue.
You have no NIGHTLY "FUN", "WOW" or "FAB".
You just open the doors , have way too short of a Happy Hour Period, you have zero personality bartenders, you have no bar menu, you have no "BAR FUN" at all.
IT'S ALL ABOUT YOUR LACK OF ENERGY, YOUR FAILURE TO LAUNCH, YOUR INABILITY TO CONNECT TO YOUR POTENTIAL PATRONS.
You lower bar prices, you drop your cover charge, you begin bar begging, panic promoting, but nothing is working.
Because what your doing is not what works.
You don't need a "Bar Rescue", you need to have your bar, your club, your sports bar, your bar and grille, your lounge, your gentlemen's club "INVIGORATED".
There's a huge difference..........................
EDM DJs BEING PAID OVER THE RAINBOW, EVEN SNL DID A SPOOF ON THE OUT OF CONTROL MONEY PAID TO THESE DECK MIXERS!
IT WAS NOT A JOKE, IT WAS A TRUE MOCK OF THE OUTRAGEOUS FEES BEING PAID TO EDM DJS, WITH HOST ANDY SAMBERG, PORTRAYING AN OVERPAID CLUB DJ.
WHEN CLUBBERS ENTER A CLUB, THEY DO NOT LOOK TO SEE WHO IS MIXING THE DECKS, THEY LISTEN TO WHAT'S BEING SPUN?
IF THEY CAN RELATE TO IT, CONNECT TO IT, DANCE TO IT, THEY STAY, IF NOT, THEY WALK. IT'S NOT ABOUT THE DJ, OUTSIDE OF VEGAS. NOT BY A LONG SHOT.
WHEN I TOOK OVER A SOBE CLUB, THE DJ WAS ONE OF THE HOTTEST ON SOBE, BUT I FELT HIS SPINS WERE SPUDS, SO HE DEPARTED, AND I BROUGHT IN A FRESH, NEW, YOUNG, HUNGRY DJ, WHO WAS OUT TO PLEASE AND NOT TO EGO HIS SPINS OR EDUCATE THE VERY CUSTOMERS WHO PAY HIS SALARY.HE WAS WILLING TO LEARN, I TAUGHT HIM, AND HE WENT ON TO HUGE GIGS AND ESTABLISHED HIS NAME, BUT NOT HIS EGO. TRUE STORY.
Why Do You Own A Club If Your:
Not even going to open more than 3 nights a week?
Going to keep wasting money on radio spots, nobody responds to?
Not charge a Cover Charge, because nobody will pay it, because you do not know how to implement it properly?
Let your club become run down, carpets look disgusting, bars are filthy, dust on mirrors, a/c vents in ceiling are yuck?
Wasting your time, thinking some club promoter is going to pack your club with the right crowd, the majority being Women, when it never ever happens, and those Male Patrons who do attend, do NOT spend?
Allow your Club to have that ugly, awful, where it came from label, I have no idea,"GHETTO CLUB", to be attached to your Club?
Create a very poor relationship with local law enforcement?
Keep allowing your Manager to hit on your female staff?
Keep allowing your Manager to make up excuses for not carrying out your instructions in managing YOUR CLUB?
Keep driving by your competing clubs who are busy, when your not, instead of emptying them out?
Letting illegal behavior go on, right in front of you.
Letting minors in and then serving them from the bar.
Are you that burnt out? That frustrated? That tired?
Then simply email RichUnger@promotingnightclubs.com
Hello Rich, We are a new Place, that is looking to make a following. We would like to have a Promoter to help us get the following we know we can get. It is not a huge place, but it can work, if we have the right help.
MY RESPONSE: Jack, why do you need a so called promoter? Your brand new, the demographic you want are Quality Patrons, Primarily Women, and of course Men who spend. You want to target Young Professionals, those are not the customers, that Promoters attract. The "Right Help" is seeking the best in the business who does not curse, scream, yell, berate and emotionally drain you in supposedly guiding you.
Jack, what you want to accomplish requires a solid blue print that addresses every single dynamic of your "Place", from A to Z.
Hiring, Marketing, Managing, Format, Atmosphere, Music Genres, Avenues of Income, Nights Open, buying every bottle, brew, wine, you sell, maintaining inventory control, having a zero tolerance for trouble, charging a cover charge, that you don't now, because nobody else does, so you don't think anyone will pay it, WRONG. I provide all the Expertise.
GUNS, DRUNK LAW ENFORCEMENT OFFICERS, LUCKILY DEFUSED!
A Club that promoted a weekly "Stress Free Saturdays", fell far short of that Theme, when an off-duty Corrections Officer, allegedly threatened to shoot people after he was turned way at the door.
The Individual was allegedly drunk while waiting in line to get into this Club.
The Club offered Bottle Service, VIP Rooms, and a beautiful main room.
When he was denied entry, The Corrections Officer allegedly pulled out his weapon and threatened to shoot people.
Police arrested him on charges of weapon possession, and menacing.
Thankfully, no one was injured.
And to think one State's Governor, just signed a law, that allows anyone with a concealed weapons permit to bring his gun into a bar or club or sports bar or gentlemen's club or restaurant.
WHEN you have a line to get in, your Door Hosts must survey the crowd, looking for problematic customers, who should not even be allowed in the front doors.
When an intoxicated individual is spotted, female or male, ill regardless, law enforcement should be called at once, I mean ASAP.
Do not wait, because time is NOT on your side.
DEFUSE, DENY, DON'T DELAY.
BOOKING AFTER PARTY EVENTS WITH MIDDLE MEN !
NO, NO, AND MORE NO.
Recently a Club Owner contacted me about hosting an "After Party" for a UFC Fighter and his entourage.
The middle man asked for $3500.
The problem was, the middle man would give access to the Fighter's Manager, so the legitimacy of the entire "After Party" is called into question.
All the middle man wants is half the fee upfront, but the contract is worthless, because there is no signature from the UFC Fighter.
Additional Problems include: The Entourage wanting a tab, and of course ordering Top Shelf, Call Brands and hardly tipping if at all.
In this kind of situation, since it is held so late, there is no way to charge anyone a cover charge, there is no way to cover the cost of the so called appearance, without the entire fee coming straight off the bar's revenue.
Thankfully, the Owner took my cue and chose not to pursue this "After Party", he thanked me and realized there was no "UPSIDE" to hosting this "After Party".
BTW, THERE WAS NONE.
I KNOW this business inside out, it's not a science, it's a REALITY of Insight, Information, Expertise, Experience that very few know.
It's A Long Hot Summer, why suffer, when you can succeed?
Why make up excuses, why waste your money, why market a Promotion, just a week in advance, and just on Face Book, when next to nobody shows up?
DO YOU REALLY WANT TO TURN YOUR NIGHT LIFE COMPETITION UPSIDE DOWN?
EMPTY OUT THEIR BARS, CLUBS?
THEN email ME.
Because Labor Day Weekend is a 3 day/night CASH COW!!!!!!!
But you have to start Mastering Social Media Marketing over a Month in advance, you must also, host "THE WOW FACTORS"