AUGUST 2014 - WHY DO BAR OWNERS SPEND SO MUCH $
Hello Rich,Brian here, and I would appreciate your Expertise on attracting customers, especially Women to my Bar. I have remodeled the entire bar, everyone says it is beautiful. Promoters are a dime a dozen and as you say, do not deliver. What say you Rich? Cheers Brian
My Response: Hi Brian,
This is the typical scenario. You spent all this money remodeling this Bar, it's beautiful, but nobody is coming in. You tried club promoters and discovered first hand what I have been saying for years, "Never Ever Use A so called club promoter".
Stop giving your, your Money Away!!!!!
You need a "Set Of Strategies" that gives you the A to Z of WHAT,WHERE,WHY,WHEN, WHO, HOW, to attract a quality crowd to match the essence of your atmosphere.
It doesn't matter how much money you throw at an interior and even exterior, if you have NOTHING TO ATTRACT WOMEN, WOMEN, WOMEN, and MEN who spend. You spent good money on a Radio Remote and 30 people came in. I will never understand why, why, why, Owners continue to waste their money on radio, let alone a radio remote. How do you expect to recover that expense in marketing, in one night, when only 30 people show up? Now you are on the verge of doing next to zero business.
STOP SPENDING YOUR $ UNLESS for every $1 you Spend you Generate $10 Back. That's Right, that's the Way it is DONE!!!
I wanted to pack your Bar, but your Partners are depressed and disappointed that all the money they invested in the "LOOK" did not pay off. That was their first mistake.
And all the promoters, the radio remote, adding to your Costly mistakes.Sadly,I don't see you making it till December. It is so frustrating to watch Owners lose their Bars because of their lack of vision and of Expertise being taught to them. If you can't pack your own bar or club without promoters, without radio, when I have said OVER and OVER neither works, you should not be in this business. You Own it, you should know how to PACK IT. As a leading Bar, Club, Sports Bar, Gentlemen's Club, Gay Club, Restaurant EXPERT, it's really sad that so many Owners just do not have a clue as to what to do !!!!!
The first time Bar Owners, Club Owners, Sports Bar Owners, Bar and Grille Owners see their numbers going down, their customer counts shrinking,they think throwing money at painting the walls, putting in new flooring, are going to attract customers. WRONG. Your atmosphere may be part of the problem, but you have bigger challenges than paint and floors to solve. You and your Partners have to give people in your area one Reason after Another to frequent your Bar.
It's NOT about lowering drink prices. It's not about dropping the cover charge, when you have live entertainment. It's not about using outside promoters, it's all about you eating, sleeping and breathing your bar, not being an absentee owner. There is a mandatory unwritten rule, "Owners MUST BE AT THEIR BAR". You cannot entrust your entire business to a Manager who has no on site accountability, but a few phone calls to and from an Owner or Owners during the day/night.
This does not work. The days and nights of "OFF PREMISE OWNERS", are OVER. I question Owners who are not "HANDS ON" with the Format, the Staff, the entire A to Z running of their Bar, Club, Bar and Grille,Sports Bar, especially Gentlemen's Clubs.
BARS AND CLUBS RELYING ON FACE BOOK AS THEIR MAIN SOURCE OF SOCIAL MEDIA ARE LOSING OUT ON REACHING FRESH NEW FACES, AND EMPTYING OUT OTHER PLACES. FACE BOOK IS NOT "YOUR ALL IN" INSTANT CROWD DRAWING SOCIAL MEDIA TOOL.
IT IS BUT ONE ELEMENT OF THE DYNAMICS OF SOCIAL MEDIA MARKETING.
BARS AND CLUBS THINK THEY POST A FRIDAY NIGHT DRINK SPECIAL ON FRIDAY AFTERNOON THAT IS SUPPOSE TO PRODUCE A CROWD?
THERE ARE SO MANY PLATFORMS TO MASTERING SOCIAL MEDIA THAT FACE BOOK IS , BUT ONE.
READING MANY BARS AND CLUBS, AND BAR AND GRILLES FACE BOOK PAGE, IS LIKE TWO HIGH SCHOOL FRIENDS TALKING TO EACH OTHER ABOUT WHAT TO DO ON A PARTICULAR NIGHT. IT'S A HIDEOUS ATTEMPT AT MARKETING.
EVEN ACROSS THE POND IN ENGLAND, WAY TOO MANY CLUBS THINK THAT POSTING "NO COVER CHARGE TONIGHT" MEANS SOMETHING. WHAT IT ACTUALLY SUGGESTS IS THAT YOU HAVE NOTHING TO OFFER, WORTHY OF A COVER CHARGE.
THEN THERE ARE $1 OFF, OR $2 SHOTS, OR FREE DRINKS FOR LADIES, I MEAN WHY EVEN OWN A BAR, IF ALL YOUR GOING TO DO IS DRINK DESPERATION? IF ALL YOUR GOING TO DO IS CANCEL THE COVER CHARGE?
PEOPLE ARE NOT COMING IN, BECAUSE YOUR FACE BOOK POSTINGS ARE PATHETIC. YOUR BAR PRICES ARE MEANINGLESS.
FROM 10PM TO 2AM FOUR NIGHTS A WEEK, YOU SHOULD HAVE NO SPECIALS, A COVER CHARGE WHEN JUSTIFIED, AND DOING "POWER PACKED" BUSINESS. YOUR POSTED FLYERS ON FACE BOOK MISS THE LATEST METHODS AND TECHNOLOGY OF POSTING FLYERS. YOUR FLYERS ARE AWFUL.
IF ALL YOUR GOING TO DO IS CURSE, AND HYPE HIP HOP ON FACE BOOK AND SCARE FEMALES, WHILE ATTRACTING THE ROUGH AND TOUGH MALES, DON'T EXPECT TO DO BUSINESS.
HOW DID YOU DECIDE FACE BOOK IS YOUR MAIN SOURCE OF REACHING OUT TO POTENTIAL NIGHT-LIFERS?
TELL YOUR DJ TO DRESS BETTER, LEARN HOW TO SPEAK ON A WIRELESS MIC, CREATE A SHOW WITHIN HIS SPINS LIKE SUPER STAR DJ STEVE AOKI DOES.
STOP FAILING @ FACE BOOK.
IF WHAT YOU ARE DOING IS PACKING YOUR NIGHTS, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, NO NEED TO CONTACT ME, AS LONG AS YOUR NOT GIVING THE BAR AWAY TO ATTRACT THE RIGHT CROWD?
YOU SEE WHEN A "DIVE BAR" IS PACKED AND YOUR NOT, IT'S BECAUSE YOU ARE SIMPLY LETTING YOUR NIGHTS DIE.
NO MATTER WHAT YOU POST ON FACE BOOK, YOUR NOT CONNECTING TO YOUR NIGHT LIFE COMMUNITY. THERE ARE ONLY SO MANY PEOPLE THAT GO OUT AT NIGHT, THE KEY IS TO TARGET THE QUALITY, NOT THE QUANTITY. WHEN YOU DO MORE BUSINESS IN CASH, THAN ON
YOU HAVE A MAJOR PROBLEM.............AND YOUR POSTS ON FACE BOOK ARE NOT GOING TO HELP YOU.
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Long time reader of your website. Great info and love how you skip the fluff.
I think we are in a similar business (however I am in Canada). I too consult clubs and bars on marketing and promoting their events. Man it's tough getting them to change their old school ways isn't it. Marketing tools have changed so quickly these past years and just refuse to keep up. But with that said, what amazing tools we now have at our fingertips!
Well, keep in touch! Would love to share war stories in the industry. Great to have the few of us keeping the nightlife industry going.
Louie La Vella
Thanks Louie, I wish you much continued Success.
A TRUE STORY:
A POPULAR RESTAURANT AND BAR IS SOLD.
After five years of building it from nothing into an Award Winning Popular dining and drinking destination, the Owners are tired of 16 hour days.
SO, they sold out to young Owners.
These young Owners had sold their own Restaurant recently, and wanted to own AGAIN.
NOW, you have these new young Owners taking over this very Popular Restaurant and Bar.
That is why,when you sell, you require the biggest down payment against the sale price that you can get.
When you only receive a small down payment, that is the kind of sale, you run from.
If the buyers do not have sufficient financial strength and skills to operate your heart felt eatery/bar, then all that happens is, they run it into the ground, fail to keep your loyal customers, cannot make payments to you, bottom line, you end up taking it back.
NOW BACK TO THE TRUE STORY,
So,these new young Owners the Husband was the Chef, but he did not prepare, cook, or serve the Menu the way the Original Owners did,the Wife was friendly, but did not schmooze or table touch like the Original Owners did.
So, the Business started to fall. The new Owners totally ignored all the social media presence, the Original Owners had created. I take a lot of credit for creating this most unique and highly successful Eatery/Bar, I gave the Original Owners the Direction, and I must say, they followed it to a "T".
The Original Owners started from scratch with a CONCEPT that stood out, but required delicious, unique, creative dishes that were consistent, and always brought the same customers back.
They Won Awards, They were constantly written up, they operated by the Farm Fresh no Frozen Foods Mantra.
Their Beers and Wines were found nowhere else.
But the new Young Owners, did not have the Moxie, the rest rooms had simple issues develop that they were slow to address. The systems,the procedures,that were in place for five years, began to lose their consistency. I don't know if these new Young Owners are going to get thrive or dive.I can only say, they need to get their act together fast. When you take over a very successful Food and Beverage Business, especially in the most highly competitive times in recent history, you better be prepared to do exactly what customers are accustomed to. When that plate comes out looking different, when that taste is not what it was, all those years of building, working, sweating, dedicating to bring this Food and Beverage Venue to the top of it's game, start to fade away along with all those loyal customers. When the word on the street, on the web, are negative for the first time ever, you either bring in an Expert to INVIGORATE what was, or you continue to suffer and sink.
WANT A $5000 WEDNESDAY NIGHT IN AUGUST, " GHOSTBUSTERS 30TH ANNIVERSARY IS AUGUST 29TH. THIS "MOVIE" HAS MAJOR DRAWING POWER. FROM THE COVER CHARGE TO THE BAR, TO THE KITCHEN, THESE ARE JUST THREE ELEMENTS OF REVENUE YOU HAVE TO GENERATE EXCELLENT CASH FROM.
YOU HOST THIS EVENT DURING THE WEEK OF AUGUST 18TH.
YOU START MARKETING, PROMOTING, ADVERTISING " GHOSTAPOLOZA " NOW.
THIS MOVIE IS A CLASSIC WITH A CULT FOLLOWING, THAT EVEN THE MILLENNIALS HAVE WATCH. TIE IN DAN AYKROYD'S "CRYSTAL HEAD VODKA" TO ENHANCE YOUR REVENUE, AND YOUR PROMOTION.
WANT THE TOTAL CONCEPT, EMAIL RichUnger@promotingnightclubs.com
READ ON THE BEST IS YET TO COME:
DOING IT ALL WRONG:
Rich, Our Venue, opened last year and is a nightclub, we started charging on the door but then no one was coming in, we knocked the door charge off and still it's dead! There is a run down old club up the road that charges $5 every weekend and sells crap beer and there is always trouble in there yet they are busy every weekend without fail! We have the nicest bar in town and some fantastic drinks deals but just not getting the people!! Please help us do business.
MY RESPONSE: The "run down old club" has something you don't have?
They have the "ENERGY".
Your Club has none.
You are so consumed with cover charge dropping, giving away your bar, why on earth would anyone, especially "Hot Women" want to frequent such a club?
You may have the nicest bar in town with again, "fantastic drink deals", but NO ONE CARES!!
You have to change your entire way of thinking.
You have to stop begging for business.
You want to empty out the "run down old club", no problem.
First and foremost, put YOUR entire focus, on your Club and what it is lacking?
Why is your Club missing all The Bells and Whistles?
Why is your Club lacking any Promotions, Themes, Events Concepts, Contests, Celebrations, Gatherings, Happenings, Parties?
What are you prepared to do that will pack your club?
You further state:
We advertise on Face book and twitter, we did start doing flyers but we didn't see a big difference so stopped it,
FLYERS ARE THE SECOND BIGGEST WASTE OF TIME AND MONEY WITH RADIO SPOTS BEING THE FIRST.
I SAW YOUR FACE BOOK AND TWITTER SITES, YOUR NOT "ADVERTISING" YOUR NOT "CONNECTING TO ANYONE" BECAUSE YOU HAVE NO CLUE HOW TO?
Contact me ASAP, your losing tens of thousands of dollars.
Why do Owners think there is a "Magic Wand" or they can say "PRESTO" and they have a packed bar with far more Women than Men?
There is no "Magic Wand", don't waste your time saying "Presto".
Stop listening to liquor salesmen, friends, Family, Radio Salespeople, your DJ, if they were so SMART, they would own the hottest Bar or Club where they live. They mean well, but they are not an "EXPERT". Haven't you had enough missed opportunities, dead nights, wasted money spent on what was suppose to "WORK" but fizzled out?
IT'S THE HEAT OF AUGUST, IS IT NOT TIME TO "INVIGORATE" YOUR BAR OR CLUB?
The "Bar Show" was back in March, did you go to Vegas? Spend the money on Airfare, Hotel, Meals, attending the Show? Maybe even some Seminars? Met Mr. Cursing, Screaming, Berating Reality Bar Man? What did you take away from the entire experience?
You had all the free beers and liquor you could guzzle. What did you LEARN?
What did you bring back to you Bar or Club that gave you the "EDGE" over your competition?
If you say "NOTHING", please fill out this form for free http://www.promotingnightclubs.com/contact.htm
and then listen to the Best Of The Best in this Industry. One of the Biggest 3 Day Weekends of the year is weeks away, the time to promote, market an advertise that huge $ Weekend, is NOW. RIGHT NOW. Email RichUnger@promotingnightclubs.com
"Richie RIGHT WAY TO OPERATE MANTRAS:
Restaurants: you must enhance your Menu every three months, "86" what is not selling, and add what is.
Offer Three Specials for Lunch priced no more than $7.99 & 8.99
Offer Three Specials for Dinner, priced no more than $12.99 and $14.99
Do not offer Pasta, Do not offer Frozen Foods. Be creative, think healthy, think Seafood, think Veg Burger, Turkey Burger, think Rolls from a Bakery, not white flour rolls.
Bars: Remodel once a Year with a fresh new look.
You cannot let your Bar , become, Stale, Predictable and Boring.
Nightclubs: Do not constantly offer Free Cover, Ladies Drink Free, or Cheap Shots, for once, change it up, not just a DJ, but add a Hot, New Band as well, with a Female Lead Singer.
Have the band sign an agreement , they will not play within Ten Miles of your Club.
Charge a Cover Charge.
These simple changes, for Starters, are exactly what you do to compete and thrive.
STOP WITH THE EXCUSES, PROCRASTINATION, AND STALLING
FEAR IS JUST SUCCESS TURNED BACKWARDS.
WHEN I BOUGHT MY FIRST HUGE NIGHTCLUB, I NAMED THE CORPORATION, "WE TOOK THE SHOT INC", BECAUSE YOU ALWAYS HAVE TO TAKE THE SHOT AND MAKE IT HAPPEN.
YOUR EITHER IN TO WIN, OR JUST GOING THROUGH THE MOTIONS.
IF YOU WANT TO "WIN", EMAIL RichUnger@promotingnightclubs.com