OCTOBER 2014 - HALLOWEEN & BEYOND, THE MONEY MONTHS
IT'S CRAFT BEERTOBER, IT'S ROCKTOBER, IT'S OCTOBERFEST, THIS IS THE MONTH THAT KEEPS ON GIVING EVEN UP TO THE VERY LAST NIGHT OF THE MONTH.
This Month has one of the biggest Nights of the entire Year at the end of October.
Halloween falls on a Friday.
Meaning you should do anywhere from 5x to 10x your normal Friday Night, provided you promote the night RIGHT NOW.
Making sure you have far more than just a "Costume Contest" after midnight.
Come on, that is a given.
There are at least Eight other "Halloween Must Haves". The Tricks and The Treats.
Then, there is Saturday Night, I have a Concept that will generate just as much business and a Crowd for you on Saturday Night as did on Halloween.
It's a Tremendous Weekend of Terror.
Yes, you decorate beyond just the usual.
Yes, you create a Special Drink Menu.
Yes, you utilize Visual, Audio, Technology.
Yes you Format both Nights to be entirely different and totally Edgy.
Yes, you start promoting RIGHT NOW, as I have said already.
Yes, you do not use flyers.
Yes, you do not use club promoters, for what? That Weekend is a Walk On The Wild Side, you don't need no club promoter for Halloween Weekend.
Yes, you do not buy any radio spots.
Yes, you do not have any radio remote.
Yes, you do what your competition wont!
Yes, you Pump up BOTH FRIDAY and SATURDAY Nights, because what happens on Friday, does not come close to what you do on Saturday.
Yes, you host VIP Sections.
Yes, you feature Bottle Service.
Yes, you create FRESH FUN that you have never ever done.
Yes, you want to, but don't know where to start, email RichUnger@Promotingnightclubs.com but if you wait too long, then it's too late.
You have "THE NIGHT BEFORE THANKSGIVING" you will triple what you do on Halloween.
You have "THE NIGHT BEFORE CHRISTMAS EVE", you will do huge numbers.
You have "NEW YEAR'S EVE" the biggest night you had all year.
Or NOT. It's all up to YOU.
Do YOU Know What Bar, Nightclub, Restaurant, Sports Bar, Bar & Grille, even Gentlemen Club Customers want before anything else?
What? You don't offer it? Look, we are going into 2015, stop, stop, thinking like it's 1995.
WiFi is a MUST.
This Generation wants to be connected at all times.
Panera has it, Starbucks has it, why don't you have it?
WiFi is not an amenity, it is a basic in this day and age.
By not offering WiFi, you date your place, you are a dinosaur.
You minimize return visits, you place a major negative on your entire format.
WiFi is the anatomy of the Millennials daily life.
It's Free, It's a Must, It's expected.
A QUICK EMAIL FROM SOMEONE WHO FOLLOWED MY ADVICE:
I must have taken a chapter out of the rich Unger band promoting book
you would not believe the s*** I got going
a full-blown documentary on the band, a possible reality show from the people they did campus crashers
I'm having some fun man
Sent from Yahoo Mail on Android
Millennials are described as racially diverse, relatively unattached to organized politics or religion, connected through social media, burdened by debt and are in no rush to marry, according to a February survey by the Pew Research Center.
Do you know what age group Millennials comprise?
Do you know what their music preferences are?
Do you know what TV Shows they view?
Do you know what Drinks they order?
Do you know what Foods they eat, when out?
Do you know what Fashion they wear?
Do you know what form of Media reaches them?
Do you know what Nights they want to go out?
What "DO" you know about Millennials?
Because unless you start paying attention to this demographic, you are going to see your business disappear.
WHY WOULD AN ESTABLISHED BAR/ SPORTS GRILLE LET A BRAND NEW PLAYER OPEN UP ON THE SAME STREET, THREE DOORS DOWN AND DO NOTHING?
Last Month, a brand new "Bar/Grille/Sports Bar with Huge Screens" opened up 3 doors down from a well known, established, "Bar/Sports Grille".
What actions did the established Food/Beverage Venue take to steal the thunder from the opening of their new competition?
They took no proactive Strategies to circumvent the "Hit" their own business would take. You cannot ignore, look the other way or simply feel impenetrable, from any new Food/Beverage Venue opening so close to you.
You steal their thunder, by expanding, enhancing and exciting your own Format, Decor, Menu, Staff, "FUN", "WOW", and "FAB".
You raise the level of your Concept by all means necessary.
Remember, every Customer, Family, Couple that walks through "THEIR DOORS" was your Customer Segment, before the new Place opened.
The established Location had "Neighborhood Roots", they should of had a full Week of Theme Nights, Party Nights, Premier Nights, that basically took the attention off of their competition and put it right back on the original Venue.
There are so many operators that have had success with one opening, they want another, and another. They have deep pockets so they go for it.
The Established Bar & Grille Partners, spent 750k opening a "Hamburger & Shake" Unit, that capitalized on it's name from decades ago in their Community.
Bottom line, less than a year later, it's operating, but up for sale. It did not produce the desired results. Burgers, Fries, Shakes too expensive.
They forgot that way, way, way back when this original opened up, everything was $1 or less. Not $4, $5 and UP.
Just because you think of a "Concept", does not mean it will succeed.
Just because you have a Business Plan, does not mean it will apply.
Just because you found a great location, does not mean people will come.
Just because you are successful in another field of endeavor, does not mean you will be in a new food/beverage/daylife/nightlife Venture, that is out of your realm of success.
Too many successful Owners want more Venues, they have been successful once, and now since they have had a taste, they want more.
But so many new Places in Food and Beverage open in closed locations that previous Owners thought the very same thing.
The Success rate for taking a location that is closed and shuddered, then transforming it into a Winner is 2 out of 10.
Fast Food is experiencing the worse sales in their history, because the middle class is dwindling, the Millennials are putting their Smart Phone Monthly Costs before anything else.
Even with all it's free bread sticks and salad, Olive Garden is going through pitted times.
One Stockholder Group put together a lengthy dissertation of all the wrong dynamics of "Olive Garden", from their CEO down.
"Olive Garden" responded with an even lengthier point by point explanation.
I think "Olive Garden" needs to be "INVIGORATED", it has gone through so much confusing, pleading, even begging marketing tactics, that the Public at large is totally confused what the message is???????
I just witnessed a very successful eatery/bar, that the Owners built from scratch only to be bought by people who wanted that very same success.
But instead of leaving The Best alone, they changed the name, they changed the menu, they basically destroyed every single part of this hugely successful Food & Drink Venue.
You don't mess with "SUCCESS".
I read about a very,very, Successful Builder, his last name, was name of his Company, he sold the Company years ago, the new Owner, kept the name of the Company the same name as the previous Owner.
Why? He said "The reputation of this Company is excellent, I have no intention of putting my name on a Company that is already considered the gold standard".
But, in the Food and Beverage Business, Ego takes a front seat, far too often to common sense.
Also many, many years ago, I worked at an Upscale Restaurant/Nightclub as the Manager. I worked my tuchus off and did over $1million the first year, with record low food & beverage costs, because, I implemented a Cover Charge four nights a week, I created "BOOM" with the Concepts I created, and the Owner once told me, "I don't care if you tell everyone you own this place, as long as you keep doing what your doing".
My point is, it's not about what you say, but rather what you DO.
You must have Character, Morals, Values, Respect, without these Four Personal Traits, you have NOTHING.
Remember everyone is pulling at your checkbook.
The Liquor Salesman wants Orders of Cases and more Cases, not of just what you need, but also what he or she wants you to buy.
The Radio Account Exec wants you to buy a Schedule, not of what you need, but what they want you to spend, even though the week before, you ran spots nobody came in.
The Newspaper, Magazine Ad Reps want you place ads, not with any creativity, but just institutional ads that are meaningless, since Print does not have any impact of any kind anymore.
Your DJ wants to play hardcore Hip Hop, not because he cares about your club, but because he is into that genre of music, and does not realize the total negative results it produces. HUGE MISTAKE.
Your Bartenders want to drink while they work, because they feel they can handle customers, while also indulging. Totally Wrong.
Who has your Best Interests At Heart as Priority #1 ?
Or fill out this form and find out what's good, what's bad and where your bar, club, restaurant, sports bar, gentlemen's club, bar and grille STANDS?
RESTAURANTS THAT ADD ALITTLE SPIKE TO THEIR DISHES:
"The Country Cat" in Portland, Oregon, takes it's Cinnamon Swirl Challah French Toast and dips it in "Maker's Mark Bourbon Spinke Custard". when in Portland, try this "Enhanced French Toast"
Breakfast never gave you such a Thrill
At Philly's very popular "Petruce Et Al, Chicken liver Mousse are marinated in Maderia Wine, with Extra Light Virgin Oil, The pan is deglazed with Cognac, Madeira and Port then all are pureed with Heavy Cream. Enticing and Inviting !
Finally, for Adults only as are all these food/drink concoctions, "The East Pale" in New York, for Bourbon Vanilla and Scotch Flavored Chocolate Ice Creams. Pimms-soaked Cherries, Hot Chocolate Sauce Top it off.
New Yorkers know how to "Sip and Dip" at the same time!
"ROYAL CARIBBEAN CRUISE LINES", WILL FEATURE ON IT'S NEXT SHIP, WHERE THE BARTENDER WILL BE A ROBOT, A CRUISE INDUSTRY FIRST EVER.
iiIT ACTUALLY LOOKS LIKE A ROBOT, BUT IS A DRINK SLINGING DEVICE, THAT WILL BE SET UP IN "THE BIONIC BAR" ON THE "QUANTUM OF THE SEAS", THE SHIP MAKES IT'S DEBUT LATER THIS MONTH. SAIL IT TO BELIEVE IT.
TIPPING IS MECHANICAL, ( WINK )
FAST FOOD RESTAURANT WINNERS, TOP FIVE WITH MOST FANS PER STORE ON FACEBOOK:
KRISPY KREME WITH 19,935
IN-N OUT BURGER WITH 10,859
CHICK- FIL-A WITH 4,406
STARBUCKS WITH 3,267
STEAK N SHAKE WITH 3, 204
AS an Independent Restaurant how many FaceBook Fans do you have?
An Email I received:
I like to see you pushing craft beer! My friends and I won't even go to bars and restaurants that don't carry and for some reason refuse to carry craft beer.
The reason that so many bars and restaurants refuse to carry "Craft Beers" is because they are stuck in a "beer warp". They do not want to deviate from the usual beers.
They cannot grasp, understand, comprehend, that the days of neon beer signs, regular ugly beer boards, beer pong, are OVAH.
This Generation, your demographics want their own Craft Beers, they do not want to drink what their Parents did.
So, instead of being the first in their area, to take a unique approach to Craft Beers, they let Gastropubs, "World of Beer", BrewPubs open and empty out the old, stubborn, bars, that just DON'T GET IT !!!!
Never before has any segment of the beer industry, exploded like "Craft Beers" have.
They are taking so much market share, so fast, that local National Beer Distributors are making deals to distribute Craft Beers as fast as they can.
They are also hiring Craft Beer Experts, because their Beer Men only know the same old brands...............
There is a NEW BEER ESTABLISHMENT and you bars, you restaurants, that are in denial, have no intentions of featuring Craft Beers, do not expect to see young people in your bar, your restaurant that often anymore.
You just tapped yourself in the foot.
You should have let me create a "CRAFT BEER CONCEPT" for you, that would of caught all your competition off guard.
You never, ever lay over and let a new trend, that is now a staple in the bar business, just pass you by.
It's never too late to admit your mistake.