NOVEMBER 2014 - Clubs, Bars, Eateries Have "THE COOL FACTOR"?
What makes your Club COOL?
What makes your Bar COOL?
What makes your Restaurant COOL?
The "COOL FACTOR" is not just a single element, it's all encompassing.
Just painting your interior, just remodeling your Rest Rooms, just changing your menu, just redoing the top of your bar, just changing local bands, just doing away with karaoke ( a major start) just stopping cheap drinks, just ending free cover charge, just putting in new Carpet, just adding lights over your Dance Floor, just tearing down that outdated DJ Booth, just adding "Bar Bites", ( which you should of already had), Just hiring a new Manager, ( when you should of hired all new staff), just working with a club promoter who can't do squat to bring in the "RIGHT CROWD, none of these actions are going to give you "THE COOL FACTOR" unto themselves.
You want "THE COOL FACTOR" that is going to set your bar, club, apart from every other in your area?
Then stop wasting your money, your time, your energy, and Email RichUnger@promotingnightclubs.com
IN OVERALL GENERAL AREAS, HERE ARE THE CHALLENGES:
First, it's the Atmosphere.
Second, it's the Management & Staff.
Third, it's the Format.
Fourth, it's the Image.
Fifth, it's the Marketing.
Sixth, it's the Consistency.
Seventh, it's the Quality of Patron you attract.
Eighth, it's the Respect and Regard for your Patrons.
Ninth, it's your Entire Inside/Outside Appearance.
Tenth, it's you the Owner, and your way of doing Business.
HOW WOULD YOU HANDLE THIS FACTUAL NOT A SINGLE WORD CHANGED, COMPLAINT POSTED ONLINE.
It's A Perfect example OF WHAT YOU DO NOT WANT POSTED ON THE WEB ABOUT YOUR VENUE:
Ruined our trip to Vegas!
We planned a trip to Vegas and wanted the highlight of the trip to go see Tiesto. We planned, bought tickets, researched, etc. Before we started packing we called Hakkasan and spoke with a lady (on speaker phone) about the dress code. She told us "business casual", when asked further if this meant jeans, nice shirt and tennis shoes was acceptable, she said "yes! Just no holes"
We stayed at Planet Hollywood (which was amazing!) Didn't do a whole lot of spending money since we knew at Tiesto drinks and things would be escalated prices.
We walked from Planet Hollywood to Hakkasan, stood in line (which everyone was confused on the different lines) then had a security guy go through the line, look at my fiancee shoes and "out of line. You have to change shoes. They won't let you in." We were completely confused. Especially since the 2 guys behind us had on old dirty polos, cargo shorts and Sperry shoes!
So we step out of line. I see 4 security guys talking by the door. I ask them seeing as we were given incorrect info and my fiancee didn't bring dress shoes and we won't be let in, what the refund policy was. One guy immediately said, "if you were told wrong and didn't get to use the tickets there should not be a problem getting your money back".
We walk all the way back to the hotel, gumming mad and pissed that the one event we really wanted to do, we now can't! We get to our room and my fiancee immediately calls Hakkasan. They give him the run around and he persists. Finally the guy takes his name and number and promises to have a manager call him the next day.
This happened Saturday October 4th 2014. It is now October 10th 2014 and guess what.....NO CALL BACK!
Such a waste of money for several employees errors, if they want to enforce a dress code, they should be more specific than "business casual"
What a waste and I will NEVER recommend anyone give them a penny! Horrible customer service and by the other reviews, unless you want to give them millions of dollars, they don't care about how they treat you!
WHAT RICH UNGER WOULD HAVE DONE ASAP:
NOW, "Hakkasan" should of immediately went into "Damage Control Mode", Fed Ex a Check for their Refund to them "Overnight".
Offered them a "Comp Room" for one night, should they come back to Vegas, next time "TIESTO" appears.
Offer them Free VIP Tix to "TIESTO" next time he appears.
Is this going overboard? It sure is, but after what this Couple went through, and the failure to follow up, it is all totally justified.
When Clubs, Bars, Restaurants, anywhere are "HOT", their Staffs too often play "BIG SHOT", and Management does not stay on top of this kind of misbehavior and lack of respect.
This entire incident should have never happened.
But it does, and the most important FACTOR is how you handle "DAMAGE CONTROL".
In this case, "Hakkasan" totally failed. The confusing lines at the door, should have been addressed when the Club first opened.
The Door Personnel should include Females who can defuse such situations and resolve them promptly.
A Manager should have called the Couple back within 24 hours.
What purpose does it serve to treat people in this manner?
What good can come out of such a poor attitude as displayed by Door Hosts who are the first impression this club projects?
I called "Hakkasan" for comment, unfortunately, I am very disappointed in their failure to respond. Shows a very lax, uncaring attitude.
In this Industry, especially in Vegas, you should care about every Guest, every Visitor, every Customer.
Huge Failure To Respond on "Hakkasan" part.
This negative comment stays on the web, if one person reads it and decides against going to this venue, it just cost them real $.
This Business requires a Juggling Act, I call it in the Club Business, taking care of business during the day and DOING THE BUSINESS @ NIGHT, ( excluding Daylife).
If your making mistakes, missteps, and need EXPERTISE, I am here, right here for you.
Not on TV yelling, screaming, cursing, but applying 40 years of Expertise, of Owning, Managing, Guiding, specifically for you to apply, implement, direct and "INVIGORATE" your Club,Bar, Lounge, Sports Bar, Gentlemen's Club, Restaurant with a Bar, Beach Bar, Hotel Bar.
I have never seen so many potentially power profit venues just drift, doing very little revenue, because they have no Advantage over their Competition, I have every Advantage.
WANT TO KNOW WHAT YOUR DOING RIGHT, WHAT YOUR DOING WRONG, IT DOESN'T COST A PENNY TO READ IT.
JUST FILL OUT THIS FORM
Why You Should Never Let Minors in Your
IN YOUR CLUB WITH LEGAL AGE PATRONS.
YOU CAN EITHER HOST AN "UNDERAGE ON
A SUNDAY NIGHT, WHEN MONDAY IS A
LEGAL HOLIDAY. I HAVE A PROTOCOL FOR
HOSTING "UNDERAGE NIGHTS" THAT
PRESENT NEXT TO ZERO PROBLEMS.
IT REQUIRES DISCIPLINE, CONSISTENCY
WHY CLUB OWNERS LET MINORS IN WITH
LEGAL AGE PATRONS AT THE SAME TIME, IS
A TICKING LIQUOR LICENSE REVOCATION,
WAITING TO HAPPEN.
FORGET THAT UNDERAGE COVER CHARGE ON
LEGAL AGE NIGHTS, IT'S NOT WORTH THE
IF YOUR PRESENTLY DOING THIS, YOU WILL
FIND OUT THE TROUBLE THAT IT CREATES
IF NOT LATER THAN SOONER THAN YOU
Email RichUnger@promotingnightclubs.com for
how to host "Successful 99% Trouble Free
Underage Nights". Email me, for how to host
Legal Age Nights that don't need minors.
Social Media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, Social Media has matured in a critical channel for Clubs, bars, restaurants, sports bars, bar and grilles, gentlemen clubs, looking to capture a bigger chunk of the billions spent at competing venues that have "Mastered Social Media Marketing", while you just post simplistic beer, drink, free cover content.What are the results, the actual numbers, that your Social Media efforts produce?
If your paying a Service to do your postings, are they justifying what they are charging you? If you let an employee engage in postings, just to get it done, aren't you wasting a most valuable Mass Marketing Method.
Your Venue, does not have a Web Site, because you do not want to post one, you cannot find a single reason to put one up, your Partner who knows nothing about Food and Beverage Marketing, does not understand the value of the web in any sense.
So, you suffer. Your Venue, Your Staff, Your Business, Your Nights, all SUFFER.
Mention a "Mobile App" and nobody thinks it would be beneficial to you.
Yet, you'll still waste money on radio.
Here's how radio use to work, you only ran sixty second spots, in the time periods you wanted, with the spots produced by an outside voice, not the Station's production voice, and you saw "INSTANT RESULTS".
But now,the Radio Stations will not sell you, even if you could afford them. Nope, your forced to run thirty second spots, in time periods, nobody is listening anyway, because radio is no longer a viable food and beverage advertising asset. Nobody is listening.
Look at people walking, in cars, everywhere you go, radio is the "LEAST" listened to form of communication in 2014.
But yet, Club Owners,Chain Restaurants resort to the old standard form of advertising, because that's all they trust, all they know. Does it generate what it costs, NO. The demographics show that Millennials are NOT listening to radio.
They have "XM/SIRUS", they have "streaming", they have "itunes", they have "Beats, why, why, why would they go to their Parents, their Grandparents source for music?
This Generation does not want their Parents Beer, Liquor, that's why "CRAFT BEERS" dominate, that's why so many Old Liquor Brands are rolling out so many new flavors and versions.
It's time for Change in your Bar
It's time for Change in your Club
It's time for Change in your Bar & Grille
It's time for Change in your Lounge
It's time for change in your Restaurant
It's time for change in your Gentlemen's Club
It's time for change in your Banquet Hall
IT'S TIME FOR CHANGE..................
I've come across your website and read through as many of the articles as I can. You really do know what you are talking about. Have you done any work with any one up here in Canada?
Thanks for the amazing indignation and insight, looking forward to hearing from you,
THANK YOU FOR THE VERY KIND WORDS, I APPRECIATE THEM & AM HUMBLED BY THEM.
DO YOU OWN A CLUB OR BAR IN CANADA?
No, but about 90% of my clients are bars and pubs. I perform professionally as a singer song-writer and entertainer. A lot of the owners and managers have started to really trust and like me and come to me for advice about how to market better. I've been reading as much as I can about marketing.
I'm very serious about learning bar-specific marketing strategy to help my clients. It always amazes me the hundreds of THOUSANDS of dollars that people here in Canada invest in purchases and renovations and other capital expenses yet have no idea how to profitably promote their events. You seem like the type of guy who has seen a lot and has specialized knowledge and a true desire to help people. I've seen hundreds of bars and restaurants in my 1500 performances over 8 years of being a full-time entertainer.
I can "feel" when a place is lacking something, I can't always articulate WHAT it's missing and I don't know how to help them fix it. But I would very much like to learn. I am not the type of person who takes "no" for an answer :)
thanks for your reply, Donald.
MY RESPONSE: Yes, you nailed it. Far too many Owners, and those that have Partners, which often destroy a business relationship as well as the business itself, spend and spend with no viable results.
But as a Performer, I would stick with being a Superior Singer, Songwriter, and Entertainer.
You lose your creativity, when you delve into the dynamics of the other side of the business.
Don't sacrifice your edge just to get involved in the logistics of running a bar,club, restaurant with night life. Yes, I have seen 40 years of ups, downs and in the middles of owning clubs, bars, bar and grilles, sports bars, gentlemen clubs, hotel bars, pool bars, billiards lounges, and I have witnessed far too many Owners who would rather suffer than succeed. I will never understand that mindset. But as for you, what you see is the core of the behind the scenes nonsense, and mistakes made on a daily basis.
I urge you to ignore all the "DRAMA", and just Energize your Image, your Brand, and your Following.
You sound like a dedicated Performer, other than DJs, we need live Entertainers with the chops you have.
Don't drift into the sea of club abyss, stay true to your talent.
TOP US DESTINATIONS FOR HONEYMOON CHECK-INS:
1. LAS VEGAS
2. LAHAINA, MAUI, HAWAII
4. LIHUE, KAUAI, HAWAII
5. KEY WEST
6. POIPU, KAUAI, HAWAII
7. KIHEI, MNAUI, HAWAII
8. GATLINBURG, TENN.
9. NEW YORK CITY
10. LAKE BUENA VISTA, FLA.
WAITING TOO LONG TO PROMOTE A DJ GIG, A CELEB APPEARANCE, A THEME NIGHT!!!
Why do so many Clubs, wait till it's too late to make an impact, draw a crowd and make a Night, RIGHT?
I have Owners email me, from their Apple i phone6 "asking me what to do" It's very simple, never ever wait till it's too late.
Millennials especially, have plans, their lives are in pre set modes. They need to know.
Yet, you Club Promoters, who seriously should find a Real Job, think that if you text, if you hand out flyers, if you call your friends, everyone will show up, THEN YOU WOKE UP.
Appearances, Promotions, don't just happen.
Why an Owner relies on a so called club promoter to bring in the right crowd, who are going to spend, and attract women, Owners you could not be more wrong.
There are so many different forms of entertainment you are competing against, that time is not on your side.
You post on Face Book, so you think people are going to react. You hold 400, but only 20 people have said they will attend. 10 have said maybe.
And you sit there, wondering why,your club is only open on Weekends, when you can't even pack both Friday and Saturday Nights.
You watch all the reality shows, yet you learn nothing.
You let your DJ dress like a slob.
You let your Staff show up late.
You let your Bathrooms look disgusting.
You let your Door people treat potential guests like prisoners.
You let your Manager get away with doing nothing.
You let your Bar get run down, filed with dust, dirt, and grime.
You let your cash registers come up short.
You let your liquor room open to just about anyone.
You let your bar, your club, your restaurant wear you down................
Then you blame everyone but yourself.
Then you start wasting money on radio, when it DOES NOT WORK ANYMORE.
When you do wake up?
When do you fill this form out
WHY IRISH BARS, PUBS, NEED TO EXPAND & ENHANCE THEIR FORMATS.
YOU CAN SERVE IRISH BEERS, IRISH FOODS, CASH IN ON "ST. PATRICK'S DAY", BUT WHAT ABOUT THE REST OF THE YEAR?
IT'S TIME TO TAKE YOUR NARROW FORMAT AND EXPAND IT, TO ATTRACT FRESH NEW SPENDING MILLENNIALS.
IT'S TIME TO STOP BOOKING THE SAME LOCAL BANDS.
IT'S TIME TO STOP IGNORING FACE BOOK, TWITTER, YOUR OWN WEB SITE, BECAUSE YOU HAVE NONE OF THE ABOVE.
IT'S TIME TO STOP DOING KARAOKE, AND JUST TRIVIA.
IT'S TIME TO REALIZE YOU ARE LOSING TENS OF THOUSANDS OF DOLLARS EACH MONTH.
IT'S TIME TO MAKE THE MOVE.
IT'S TIME TO TAKE BACK YOUR NIGHTS.
IT'S TIME TO BE A BAR/PUB/SPORTS BAR/GRILLE/NIGHTCLUB
ALL IN ONE VENUE!
IT'S TIME TO OPEN YOUR MIND AND "INVIGORATE" YOUR IRISH BAR, PUB.
DON'T PUT YOUR BAR OR PUB IN A ONE FRAME OF MIND SET FOR CUSTOMERS NEAR AND FAR.
IT'S TIME TO REACH OUT OF THE USUAL AND GO AFTER THOSE THAT FREQUENT OTHER BARS IN YOUR AREA.
I EMPTY OUT THE COMPETITION,BECAUSE THERE ARE ONLY SO MANY PEOPLE IN MOST AREAS THAT GO OUT AT NIGHT.
THE STRATEGY IS TO ATTRACT WOMEN, WOMEN ARE THE MAGNET THAT BRING IN MEN.
BUT...... YOU WANT QUALITY PEOPLE.YOU WANT YOUNG PROFESSIONALS, YOU WANT PEOPLE WHO DANCE, DRINK, TIP AND PARTY.Email RichUnger@promotingnightclubs.com you have everything to gain. EVERYTHING.
IT'S THE MONTH OF THANKSGIVING, BAR & GRILLE, RESTAURANT OWNERS, OPEN YOUR DOORS TO AMERICAN VETS AND THEIR FAMILIES, THE DAY BEFORE THANKSGIVING, AND GIVE THEM A FREE THANKSGIVING MEAL FROM TURKEY TO ALL THE FIXINS.
FOR ONCE, SALUTE OUR TROOPS, PAST AND PRESENT.
CONTACT YOUR LOCAL NEWSPAPER, PUT ALL OVER SOCIAL MEDIA, CONTACT ALL YOUR NEWS DEPARTMENTS OF THE TV STATIONS, AND DECORATE, ASK YOUR LOCAL SUPERMARKETS TO DONATE ICE CREAM, ASK LOCAL MUSICIANS TO PLAY ACOUSTIC SETS, ASK LOCAL SCHOOLS TO DECORATE.
MAKE IT A THANKSGIVING TO REMEMBER FOR OUR HEROES.
WHY SHOULD ANY AMERICAN WHO SERVED THEIR COUNTRY, GO WITHOUT A TERRIFIC THANKSGIVING MEAL?
HAPPY THANKSGIVING & HEY, DO THE RIGHT THING !!!!