FEBRUARY 2015 - YOUR BAR, SMARTER, FASTER, MORE COLORFUL

FEBRUARY 2015 - YOUR BAR, SMARTER, FASTER, MORE COLORFUL

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FEBRUARY 2015 - YOUR BAR, SMARTER, FASTER, MORE COLORFUL
By RichUnger@promotingnightclubs.com

  It's time to go back to basics, your DJ Booth is hideous, time to tear it down and re-position it.
Your lights and dance floor accessories are outdated.
Your Set Up Behind Your Bar, Clean it, remove all the dead bottles that don't sell, clean the mirrors, re-set the Bar's Appearance.
Create your Bar so that it is "Smarter", "Faster", "More Colorful" and ahead of the rest.
Not behind the times.
Gas is below $1.85 almost everywhere, people have money to spend, stop giving the bar away, start charging a cover charge for good bands.
Stop placing the cost of your Entertainment on your bar.
I am an "ORIGINATOR", never ever a "Duplicator".
It comes so easy to me to create, not duplicate.
A "Perfect Example", "Fifty Shades Of Grey" Premier on "Valentine's Day", this is a Movie that is ideal for every bar, every club, even sports bars, the problem is, most Owners, General Managers do not know how to create a "CONCEPT" that is far reaching, way effective, & captivating to pack their venue.
 It's "LOVE MONTH", this is the perfect Cheek to Cheek Promotion that brings out Couples, and Singles as well.
Owners, Managers, It's now or never.
These are The Money Months, stay focused on taking four nights a week, Sundays, when Monday is a legal Holiday, as well as Holidays that fall during the week and maximize your Nights.
Stop relying solely on Face Book, it will not pack your place every time you post about an upcoming event.
Because, your not mastering "Social Media Marketing".
Yet, Owners continue to waste thousands of dollars on radio.
Here's a simple test for you radio remainers.
Run Powerful Spots in a Vertical Saturation and no generic spots.
Do enough Guests show up to pay for the spots and in addition make you money as well?
Are the Patrons that do show, Primarily Women, and Men who spend?
What is your "BAR" doing that is "SMARTER", than your competition?
Forget Drink Specials, The Same Boring Local Bands, The Same way too short Happy Hour Period, the Same lame worn out Atmosphere?
 What is your "BAR" doing that is "FASTER" than your competition?
The Promotions, Themes, Events, Concepts, Celebrations, Gatherings, Happenings, Contests, that you "FASTER" and "FIRST" to HOST?
What is your "BAR" doing that is more "COLORFUL", than your competition?
The Edgy, The Attention Grabbing, The Emptying out your competition, because your ahead of the rest, your Nights are far more Colorful, they appeal to a wider demographic, targeting millennials as a vital segment of your market.
TAKE DOWN ALL THOSE PAST THEIR TIME BEER NEONS.
Live Music Bars, Clubs, Lounges, Replace them with incredible one of a kind original Sculpture.
Go to www.cwaltonart.com Upgrade your look, your style, your visual.
Bars, Clubs, Restaurants with Bars, Upscale Hotel Bars, Replace those liquor Mirrors and Displays with "Beverage/Beer/Bar Atmosphere Photography, one of a kind fantastic Pictures.
Go to www.JimCopelandPhotography.com for the most unique Bar Photography.
Replace those beer signs and posters with phenomenal one of a kind Water Color and Acrylic  Paintings that capture Live Music, Essence in Wall Art.
Go to www.phyllisshipleyfineart.com

   Given the fact that Beer, Liquor, Energy Drink Signage benefits only the Brand and not the Bar, it's time to be far more colorful, these three diverse forms of Art are ideal. 
 There are only so many people who go out at night, if you had crowds and now don't, other bars have taken your nights away from you.
It's time to "TAKE BACK YOUR NIGHTS".
Email, RichUnger@promotingnightclubs.com
The longer you wait, the more money you lose.
It's "Xtreme Bottle Service", your losing thousands and thousands of dollars, hundreds and hundreds of Guests going for the "XBS", because you don't have a format.
Again moving forward, DO NOT USE THE WORDS "hip hop", replace them as I have said over and over and over with the "Genre" I created called "POP HOP", take the negativity out of the music you spin. MOVE Forward. Move "Smarter", "Faster" more "Colorful". Stop operating in denial, stop holding pity parties, stop making excuses, stop letting other bars take YOUR NIGHTS AWAY.
Simple, so Simple, just fill this form out, no confidential information needed, just the basics, and watch what you get back. STRAIGHT UP, NO NONSENSE, but EXPERT, OBJECTIVE INSIGHT.
Haven't you lost enough money, had enough employees quit, put up with too much soap operas, and DRAMA.
END IT ALL NOW........................................... 
WHAT'S THE TAKE AWAY RIGHT NOW FROM MY EXPERTISE, "SPRING BREAK", DON'T GIVE THE BAR AWAY THIS YEAR, LET ME SHOW YOU HOW TO TRIPLE LAST YEAR'S SPRING BREAK'S NUMBERS.
DON'T CATER TO MINORS.
DON'T OFFER CHEAP BEER.
DON'T BRING IN THE LOSERS.
DON'T BAR BEG.
DON'T PANIC PROMOTE.
ATTRACT WOMEN, LOTS OF ATTRACTIVE WOMEN.
DRAW IN MEN, LOTS OF GOOD LOOKING MEN WHO SPEND.
LET THE "DIVE BARS", CATER TO THE DRINK, DRINK, DRINK, DRINK CROWD.
YOU SERVE THE COLLEGE CROWD THAT SPENDS.
EMAIL RichUnger@promotingnightclubs.com NOW. 

WHAT'S COMING TO VEGAS:

A. "ROCK IN RIO USA"
THIS HUGE FESTIVAL THAT WAS BORN IN BRAZIL, CELEBRATES IT'S 30 YEARS BY HOSTING IT'S FIRST
AMERICAN INSTALLATION ON LAS VEGAS BLVD.
THE 85,000 PERSON CAPACITY OF CITY OF ROCK,
FEATURES FOR STARTERS, LINKIN PARK, NO DOUBT,
TAYLOR SWIFT, METALLICA.
_______________________/

B. "GRAND BAZAAR SHOPS
OUTDOOR RETAIL EXPANDS ON THE STRIP, NOW "THE GRAND BAZAAR SHOPS". THE 21ST CENTURY BAZAAR" WILL ROLL OUT INTERACTIVE SHOPPING, AND MUST SEE ATTRACTIONS/DINING.

__________________/

 

C. "OMNIA"
FIRST CAME "PURE" THE MEGA CLUB OF VEGAS @ CAESAR'S PALACE, NOW IN THE SAME SPACE, BUT AFTER MAJOR, , MONSTER RENOVATIONS, DRUM ROLL..................................
"THE 75,000 SQUARE FOOT NIGHT LIFE ADVENTURE THAT INCLUDES A ROOF TOP GARDEN, TERRACE, GRAND VIEW OF THE STRIP, NAMED, " OMNIA".
ADD THE MULTI LEVEL DESIGN, NOTHING LIKE IT IN "SIN CITY". SHOULD BE DOORS SWINGING OPEN ANYTIME NOW.
______________________________________________/

 

D. "SEARSUCKER" IN VEGAS
CELEBRITY CHEF BRIAN MALARKEY SERVES UP "CLASSIC AMERICAN COMFORT FOOD" IN HIS LEGENDARY VEGAS VERSION OF "SEARSUCKER".
ONE DISH, THE CHEF'S SIGNATURE EGGS AND BACON, THEN ADD THE 38 OUNCE RIB-EYE.
___________________________/

 

E. "VEGAS COUNTRY KICKIN
ICONIC REBA McENTIRE BREAKS OUT HER NEW RESIDENCY @ THE COLOSSEUM @ CAESARS, WITH "BROOKS & DUNN" TO BOOT.
A COUNTRY MONUMENTAL PAIRING OF NASHVILLE'S FINEST ON STAGE, SHOWING HOW VEGAS GOES COUNTRY.
______________________________________________/

"Restaurant Impossible"
CHEF ROBERT IRVINE, is "THE BEST Of THE BEST.
 But, unfortunately, Did YOU KNOW,ONLY HALF OF THE 113 RESTAURANTS FEATURED ON "RESTAURANT IMPOSSIBLE" THAT CHEF ROBERT IRVINE DOES SUCH AN AMAZING TRANSFORMATION OF, EVEN REMAIN OPEN?
WHAT A SAD COMMENTARY ON PEOPLE WHO DO NOT BELONG IN THE RESTAURANT BUSINESS.
I WONDER WHAT THE RATIO OF BARS ON THAT REALITY SHOW, ACTUALLY REMAIN OPEN AFTER BEING RESCUED?
RESTAURANTS ARE NOT FOR THE WEAK, THEY DEMAND A CONSISTENTLY SUPERIOR QUALITY OF PRESENTATION, SERVICE, ATMOSPHERE AND OF COURSE PRODUCT.
CHILI'S IS NOW "TABLE FRESH", APPLEBEE'S IS NOW "THE PUB MENU", BOTH STRESSING FARM FRESH,HEALTHY, DISHES.
 ON THE BAR SIDE, IT'S ALL ABOUT BEING WHAT NO OTHER BAR IN YOUR AREA IS.

 

______________________________________________

UNDERAGE DRINKING:
Harris Poll, "Adults Who Say It's Acceptable For 18-20 year olds who aren't driving to drink alcohol at Family Parties.

"NO NEVER" = 53%  YES, 1 DRINK = 35% YES, ALWAYS = 11% 
___________________________________________________

 Hi Rich my name is Robert, I am newly assisted manager to a gentleman's club in _________, the problem that I'm having right now is promoting ideas and how to engage other parties to come in and enjoy what we have to offer we have tried multiple ways to promoting from bumper stickers, free limo rides, parties, special events, the owner is giving me the task to try and bring in more girls as and dancers. we do already have amateur nights but it's not bringing in the girls and clients like it used to was wondering if you can give me a few pointers on things I can exceed my levels upon getting more clientele walking through the door and having a great time. sincerely Robert

 

 MY RESPONSE:
                             ROBERT, WHY WOULD YOU TAKE ON A CHALLENGE, THAT REQUIRES A SEASONED EXPERT?
WHY DO GENTLEMEN CLUB OWNERS, ASK SOMEONE CLEARLY NOT QUALIFIED TO TAKE A  DANCED OUT, GENTLEMEN'S CLUB AND TURN IT AROUND? THIS KIND OF TASK IS SO MULTI FACETED.
GENTLEMEN CLUBS ARE STILL USING THE POLE, STILL THE LAP DANCE, STILL THE VIP ROOM, THE SAME OLD BASICS, THAT ARE SO OUTDATED, SO BORING, SO PREDICTABLE.
"AMATEUR NIGHTS" NEED A FRESH NEW IMAGE AND CONCEPT.
 GENTLEMEN CLUBS DO THE SAME FORMAT, BORING, OUTDATED, THEY USE THE SAME STREAMS OF REVENUE, AT LEAST THEY TRY, THEY PUT PEOPLE IN CHARGE, WHO ARE TOTALLY INEXPERIENCED, AND HAVE NO CLUE HOW TO, WHEN TO, WHAT TO, WHY TO, WHERE TO? 
 DOING TREMENDOUS BUSINESS IN GENTLEMEN CLUBS REQUIRE
CONSISTENCY
DISCIPLINE
NO DRUGS, NO ILLEGAL OR ILLICIT BEHAVIOR
( OH YES IT CAN BE DONE, I HAVE DONE IT OVER, AND OVER AND OVER FOR 40 YEARS.
YOU JUST THINK BUSINESS IS GOING TO TURN AROUND BY ITSELF, BUT FACE REALITY IT NEVER EVER IS GOING TO WORK THAT WAY.
UNLESS, YOU MAKE IT HAPPEN,NOTHING WILL HAPPEN.
______________________________________________/ 
Social media is the second most popular marketing tactic on which business execs worldwide plan to increase spending in 2015,behind email, according to research. The study found that 48.9% of respondents planned to up investments in the channel next year.
Though nearly nine in 10 US companies with at least 100 employees will use social media for marketing purposes this year, says eMarketer, polling by Ascend2 found that marketing professionals worldwide still faced many obstacles to achieving social media marketing success.
The main issues with social media were related to employee skills, measurement and strategy. 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success. In the numbers world, inability to measure return on investment was the second-biggest obstacle, at 42% of respondents, followed by 39% saying lack of an effective strategy.

CLUB, BAR, RESTAURANT, LOUNGE, SPORTS BAR OWNERS, BLUNTLY STATED, "WE HAVE NO SUCH PERSON WITH THAT KIND OF SKILL".
Which points clearly at why marketers voiced continued reliance on email marketing for 2015 but noted the importance of getting more out of their efforts, particularly by leveraging data and automation to drive more relevant and engaging programs, per the Marketing Trends Survey.
While offline advertising budgets are in decline, email and other digital marketing channels continue to grow. At 61%, email marketing remains the top target for increased investment in 2015, and a full 93% planned to maintain or increase investment in email for the 2014/2015 holiday shopping season. In terms of overall marketing budgets, 54% of brands will see an increase over 2014, and a third of those will be increasing it by more than 10% over 2014.
Marketers noted that they are increasing efforts to improve context and relevancy through the application of myriad types of consumer data, says the report. They also reported an increased emphasis on automating programs, with triggered (42%) and life cycle (41%) being the top two types of email programs to receive increased investment. Among life cycle email marketing programs, Loyalty (45%) and Welcome (36%) programs led in terms of attracting more investment.

Presently, You have no "LOYALTY PROGRAM", WHY NOT?
You have no "REWARDS APPRECIATION", WHY NOT?
From College Crowds, to Young Professionals, to Generation X to Boomers, all Demographics gravitate to these Campaigns. 
Social Media Experts note, that “It is clear  that marketers consider email the fulcrum of their digital marketing campaigns… (and) making inroads in using automation as well as greater use of channel and device engagement data to make their messages more contextual.

But, yet you, do not even collect email addresses.
You make no effort to have a data base of thousands of direct demographics that are YOURS.
You don't even think about the power of "EMAIL".
The top targets for increased email marketing investment are triggered by "RESULTS".Marketing Messages.that have an emphasis on an Event, Promotion, Party, Celebration, Food "Corks & Forks" Happening, that is a Full Month away.
That requires advance sales Tix, and Reservations.
Sure you think it won't work for you. Of course it will, but there is a method to the madness.
As marketers clearly are looking at new and expanded data sources to trigger messages based on multiple data streams.
Key Marketing Trends Survey Findings:
Top three programs for which marketers plan to increase spend in 2015:

  • Email – 61%
  • Social Media – 49%
  • Mobile Marketing – 40%

Top three programs for which marketers plan to decrease spend:

  • Print Advertising – 33%
  • Direct Mail 18%
  • Radio 22%

Top three concerns for marketers heading into 2015:

  • Accessing and leveraging customer data from multiple channels and data sources – 30% 
  • Coordination across marketing channels – 16%
  • Developing more relevant engagements – 13%

Using in house on premise guests and online web site visitor data, to build up a tremendous foundation of Specific Saturation, at least a full month in advance of the Promotions, Events, Loyalty Program Launches, for investment in 2015:

  • Triggered/Transactional Programs – 42%
  • Life cycle Programs – 41%

Touch points in the life cycle where marketers are focusing spend in 2015:

  • Loyalty – 45%
  • Welcome – 36%
  • Winback/Reengagement – 27%
  • Post-Purchase – 27%

Bar, Club, Sports Bar, Restaurant Owners, struggle with accessing and leveraging new forms of data, with only half using commonly held data in their campaigns.

  • Demographic Data – 51%
  • Purchase History – 48%

Owners still unable to leverage other important data such as:

  • Web Behavior – 31%
  • Sentiment – 20%
  • Life Stage – 19%
  • ALL THESE STATS SHOW IS THAT FAR TOO MANY BAR, CLUB, RESTAURANT, LOUNGE, SPORTS BAR, GENTLEMEN CLUB OWNERS ARE TOTALLY OUT OF TOUCH WITH RESULT DRIVEN MARKETING THAT ACTUALLY PAYS OFF.
  • I have "Mastered Social Media Marketing", because I eat, sleep and breathe it, every day. What do you study, learn, every day from your entire web presence?  

 ____________________________/

 

Rich, HELP.............There are two clubs in _____________, and three right up the road (30 mins away) in _________. The main issue is that in ___________________, there is no dancer license fee. The girls work for free. All dancers at both clubs in ________________ must buy a $200 business license per year to dance. We get calls all the time from girls wanting to dance, but they shy away when they hear about the license fee. The owner will not allow us to pay the fee out of pocket and be reimbursed by the dancers. We have tried everything under the sun. Again, Help Rich.

MY RESPONSE: 
                          Why does your Owner , even own this Club?
He does not want to spend any $ to create a dynamic Gentlemen's Club.
He does not even want to feature the most beautiful dancers, because he will not step up and pay their license fee, only to be reimbursed?
Why would anyone want to work there?
Why do you work there? Ask whomever works there now to simply join together and seek employment at another Club.
Don't work where an Owner does not care about his business.
The toughest Challenge in this Industry is to turn a loser into a winner.
Jon Taffer does his best, but so many of the bars, that are so called "rescued" are closed, shut down, go out of business.
Owners who are not willing to be disciplined, consistent, relentless and tenacious.
Jon Taffer can change the name, remodel the interior, put in new POS, more wells behind the bar, but what he can't do is take an Owner who is set in his or her ways and change them in five days.
So, when he walks away, they are left to carry on.
Far too many fail.
They have no "Game Plan" to follow.
They have no "Set of Strategies" to implement.
They have no "Marketing Paths".
They have no clue how to "Master Social Media Marketing".
These Four Elements are all about Soaring Success.
I created them.
MY MANTRAS ARE "I eat, sleep and breathe EVERY Element of the Food and Beverage and Daylife and Nightlife Industries. 

ONLINE PRESENCE LESSON #2 Paid Amplification

2015 will be the year paid amplification is locked down within all marketing budgets. As we all know, the huge social platforms such as Facebook, Twitter, Buzzfeed, Snapchat now need to continue to push monetizing their vast user base and data pool.
It is worth noting that paid amplification is focused just as much on reaching people who are already “fans/followers” of a brand (social retention) as it is sourcing new fans (social acquisition). 
This year, Twitter has announced it will update it’s algorithms to show relevant rather than linear content, following in Facebook’s footsteps and effectively crippling the reach of a brand’s message when relying on organic reach.
Paid social, therefore becomes the only avenue for a brand to reach its unique audience.Further than this, Facebook re-launched the atlas software originally created by Microsoft. This technology enables cross-platform tracking by overcoming the cookie issue.
With more precise attribution tracking, social media will be able to prove its worth more than ever, the cost for qualified traffic will increase with aggressive CPC, CPM or even CPA models.
Further than this however, it facilitates the possibility to serve an advert through Facebook, outside of the website’s domain. With Twitter developing a similar technology, strides are being met to develop technology that must be seen to rival Google’s Display Network. Bars, Clubs, Lounges, Sports Bars, Must have their own web Site, and not be reliant simply on a Face Book Page. 
Facebook and Twitter, with both Instagram and Snapchat quickly following suit, are evolving into powerful advertising platforms, with a reach outside of their own domains. A separate social media budget, dedicated to your own web site,  must be assigned to really capitalize on this opportunity.

Social media Experts, or In-House Reliance

Until now, social media management has been synonymous with anyone in your employment who could do the basics of your online presence.But with the rising cost of the channel, it has outgrown having simplistic inexperienced individuals oversee your online marketing.
Not only does strategy, tone of voice and agility need a degree of seniority, once an assigned media budget, analysis, reporting and ROI all come in to play. This means the skill sets needed include Experts, and not people who simply go through the motions and you see next to zero results from your entire web presence.
We are in a period of a MUST for paid media experts as well as all the technologies needed for maximizing your RESULTS and RETURN ON YOUR INVESTMENT..  
We’ve always had the approach that paid social requires the same approach as a search marketing campaign therefore for this reason I feel it is now unrealistic for brands to assume social media can be managed by one person alone – the creative necessary and display like programmatic buying will certainly only lead to the rise in manpower and therefore investment required.
As much as you don't see the actual impact, the impressions, the positive reach of your web platforms, then you do see that your increasing your business, because of your lack of search, social, and success in your current involvement and investment. Email RichUnger@promotingnightclubs.com so that you stop wasting money, stop missing viable potential guests, stop expecting a DJ, a Bartender, a Server to do what is a Significant Impact Vital Marketing Strategy. 
==============

Because you as an Owner are out of touch, you don't keep up with Fashion, Music, Art, Culture, Food, Entertainment, Drink, Beer, you don't have the time, nor the motivation.
But I, on the other hand, eat, sleep and breathe these elements with a PASSION.

You rely way too much on others, and then blame them, when they should have never been given that much responsibility in the first place.
They were not equipped, not experienced, not knowledgeable,not hands on proven.
So, because you pay them so little, you gave them way too much to do.
It's time you woke up.
Seriously,Stop wasting time, money, energy, and putting the wrong people in charge of what is crucial to your success.
STOP, Don't spend another penny until you contact me.
Email,RichUnger@promotingnightclubs.com
HAPPY VALENTINE'S DAY, WHO LUVS YA?
              I DO !!!!!!      

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Copyright 2014 Rich Unger

 

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