FEBRUARY 2015 - IS YOUR BAR "MCDONALD'S" OR "CHIPOTLE"

FEBRUARY 2015 - IS YOUR BAR "MCDONALD'S" OR "CHIPOTLE"

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FEBRUARY 2015 - IS YOUR BAR "MCDONALD'S" OR "CHIPOTLE"
By RichUnger@promotingnightclubs.com

   For Years, "McDonald's" ruled fast food, everybody went to "McDonald's" breakfast, lunch, in between, dinner, after dinner.

 Then came "Chipotle", ironically, that "McDonald's" originally financed and then spun off.
Now "Chipotle " has stolen a "HUGE" market share from "McDonald's".
 Why?
Because instead of being mindset, "Chipotle" was forward thinking.
Healthy Foods, Fresh Foods, No comparison to "McDonald's" in any foods, any presentation, any appearance, and pricing was higher for "Chipotle" Quality. 
 CLUBS, BARS, MORE WAYS TO AMAZE Clubs, Sports Bars, Gentlemen Clubs, Country Bars, Ultra Lounges, Hotel Bars, your "Stuck in a rut".
You feature the same format over and over, the patrons that show up, don't spend, and the night does not even pay for itself.
 These Bars afraid to ask a Cover Charge for their Bands, place the burden on the bar, because people will not pay to see these bands, what does that tell you?

 Gentlemen Clubs, you are either hot or cold with featuring beautiful Dancers, because, unless you have the "RIGHT CROWD", girls leave for greener cat walks.

Sports Bars, unless, there is a big game, you will sit idle, because you don't grasp how to expand your format.

With Mardi Gras, St. Patrick's day coming up, these are days and nights of thousands and thousands of dollars for you.
Yet, you just go through the motions in hosting these Special Nights.

Is your Bar "McDonald's" , are you lost in time, behind the times, stuck in a time, that nobody really embraces any long?

Is your Bar, a "Chipotle", that is ahead of the rest. That stands out as a sophisticated Bar that attracts Beautiful Women and Men who spend.
Is your Bar, a smooth atmosphere, that allows the expansion into Nightlife in a seamless manner?

Take Bottle Service, what a huge revenue return Concept. Yet too many Bars, Clubs, Gentlemen Clubs, even Sports Bars that do offer so called "Bottle Service" are out of touch.

The new Method is "XTREME BOTTLE SERVICE" it goes beyond just selling a Bottle. It's all about shocking Guests with the Presentation, the additional income you create.

Simply selling Bottles are in the past. You don't create anything "NEW", you just do what every other bar or club does.

I recently had a Club that holds over 4,000 ask me for input and Expertise on their "Bottle Service", because it was weak.

Their VIP Rooms were boring, wound way too tight, no atmosphere at all.

Their Servers had no "ENERGY", no "EXCITEMENT" in their appearance, their approach, their attitudes.

Their "Bottle Service", was lacking IDENTITY. It did not "STAND OUT", it just was a "Seam" in their over all Format.

They were probably losing $10,000 a month before I came along.
Because Owners, Managers become complacent, lazy, they just let their areas of attention, become worn, torn, when they need to be REBORN.

It's always about "EGO" and "ARROGANCE", if OWNERS knew so much, why are their bars, clubs, sports bars, lounges, bar & grilles, so SLOW?

Why do they adopt the "McDonald's" attitude of price, price, price, "I'm Lovin It", when it is clear and evident, no, people are not "Lovin It", they are not even "LIKIN IT".

Thus "CHIPOTLE" comes on the Fast Food Scene, and becomes, "Fast Casual" with keywords, Farm Fresh, "Fresh to Table", "Grown Locally", and walks the walk with Fresh Elements to all their Menu Items.

"Panera Bread", same strategy, watch their TV Spot, it's all about "FRESH", all about "locally grown", all about "Healthy, Great Tasting Sandwiches, Salads".

Guests Connect !!!!!

Look at "APPLEBEE'S" with their "PUB MENU", again all about healthy, light, less calories , but delicious new Menu Items.

Look at "CHILI's" All Fresh, All New, All Healthy.

Then look at "Ruby Tuesday's", with $10 items, but zero focus on healthy, fresh, farm to table, nowhere, they totally don't get it.

Look at "Longhorn", Steaks with Bacon, yeah that's real healthy.

You can either be a "McDonald's" and not get it at all, or........... YOU CAN BE A "CHIPOTLE" and GET IT ALL.

WANT THE Direction, Expertise, just email RichUnger@promotingnightclubs.com

 

INTERESTING, THAT BARS IN INDIA, NEW ZEALAND, ENGLAND ALL FACE THE SAME CHALLENGES OF "BAR BOREDOM".
IT'S A REOCCURRING PROBLEM.
I AM INUNDATED WITH CALLS FOR MY EXPERTISE FROM THESE AREAS. SEEMS THE CHEAP DRINK, BAR BEGGING DOES NOT WORK IN ANY OF THESE COUNTRIES EITHER.
THE PROBLEMS ARE TRADITIONS ARE TOO SIMPLIFIED.
THE AUTHENTICITY IS TOO SIMPLIFIED. THE COMPLEXITY IS ALSO VERY SIMPLIFIED. THESE OWNERS DO NOT GRASP THE TRANSFORMATION THAT THEY MUST IMPLEMENT IN ORDER TO SEIZE THE MOMENT, TAKING THEIR AREAS BY "FUN", BY "WOW", BY "FAB". THEY SADLY JUST DON'T GET IT.
KARAOKE = DEAD, DARTS = DEAD = POOL TOURNAMENTS = DEAD, EVERY BAR HAS HAD THESE PARTICLES OF ATMOSPHERE FOR DECADES. IT'S OVER. THERE IS AN ENTIRELY FRESH NEW WAY TO OPERATE YOUR BAR. TO BE MORE THAN A BAR. TO BRING FAR MORE WOMEN IN. TO UPGRADE THE QUALITY OF YOUR NIGHT TIME PATRON. TO SERVE CALL BRANDS AND TOP SHELF RATHER THAN THE CHEAP WELL BRANDS.
BUT TOO MANY OWNERS ARE JUST TOO LAZY TO MAKE SERIOUS MONEY.
______/ 

My name is James_________, I enjoy reading your posts on your website. As I was reading them I felt that you were talking directly to me. However I work in a strip club. I do not know if you can help in that area, but what we are doing right now is a huge failure and we are not producing a profit margin at all right now. I accepted this manager job about a month ago. I knew that there were numerous challenges to overcome. For one, the strip club is located in a bad area in the middle of _________. Customers would sell drugs, use drugs, trade sex for money among other things. As a manager I completely got rid of all the weed smoking and dealers from the club. Now that I have done so the club has become a ghost town. Dancers refuse to come to work because there are no customers and customers do not want to come because there are no girls and over 80% of the customers were in the category of dealers or users. If that is not enough bad news enough the new customers I bring in they complain that the premium drinks they are buying are watered down and not what they paid for. When I asked the owner he claims he has no idea and the person in charge of the liquor room denies any involvement, he also refuses to let a manager in the liquor room and the owner wont give us access to the room either. The main questions roaming around in my mind are how can I rev up the crowd and obtain dancers in a short amount of time while still producing a profit?

 

Hi James, Yes, I have "INVIGORATED" ABOUT 50 Different Gentlemen Clubs.

I just has another GM of a Gentlemen's Club, almost in the same situation as you contact me, but you have additional challenges.
A. They are watering down the drinks.
B. The fact you can't see or enter the liquor room is outrageous, if you have nothing to hide, then why hide it?
C. The Owner is well aware of the cheap liquor being poured as Premium Drinks.
What a major disrespectful way to treat customers.
D. The Owner will not "WORK" with you, but rather against you.
E. There are no short cuts to taking a Gentlemen's Club with this kind of reputation, with this kind of Owner, with the image the Dancers have of it and turning it around in it's present condition and way of doing business.
F. Since when does any Owner put a liquor room off limits?
You should quit and get out ASAP.
There is no future in this Club for YOU.
Why would you even want to work for someone who hides their liquor?
You can't "rev up a Gentlemen's Club in this condition, with an uncooperative Owner who violating State Laws by watering down liquor and how has let his club suffer the worse kind of fate.
WHO HAS ZERO RESPECT FOR HIS DANCERS.
James, QUIT, because you can't change what your Owner does not want "CHANGED". If your Owner has had an "EPIPHANY", have him email RichUnger@promotingnightclubs.com

___________________________/ 

AAA NEW FIVE DIAMOND RESTAURANTS:
__________________________________

* Le Chique, Puerto Morelos, Mexico

* Orchids @ Palm Court, Cincinnati, Ohio

* Palme d'Or, Coral Gables, Fla.

* Passion By Martin Berasategul, Playa Del Carmen, Mexico

* Saison, San Francisco, Calif.

* Twist, Las Vegas, Nevada
============================================================

  Alcohol and Bars

The #richkidsofinstagram seem to really love their bubbly. I have never seen anything like the bottle of Moet & Chandon @alexandre_goossens (since deleted) has in his hands. Phil Burrows (@bpburrows) brought back this little souvenir from his trip to Vegas, and I'm dying to know who this anonymous photo is from because "a little of this and a little of that" could have paid for a college degree.

Their budget:

  • Moet & Chandon Golden Cage champagne: $1,500.
  • Dom Perignon rose: $350.
  • Table service at a South Beach club: $57,190.

Your budget:

  • Drinking a bottle of champagne from Trader Joe's: $9.99.
  • Dancing on your Ikea coffee table: Free. It's nice to Rich on "OPM".
  • Asking others to buy the bottle of bubbly. 
  • Buying by the Glass, not the bottle.

 _______________________________________________/

 UNLEASH THE BEAST!
Your Bar, Club, Sports Bar, Gentlemen's Club, Gay Club, Restaurant with Night Life has been so "Set In Stone" with it's Format, Service, Atmosphere, Decor, Menus.
BUT IF YOU HAVE:

No New Entertainment

No Bells & Whistles in your Food Service, behind your Bar, or your Dance Floor, or your Patio, or your Beer Garden, or

your VIP Areas. 

No Drink Menus

No fresh Rest Rooms

No "Clean House" of poor performing employees

No discharging of lazy, lame, lacking Management.
Sadly,You just let your business

GO................................................

 Hi Rich, I rely on Word of Mouth and Customer Visits to promote my Club.
 I have a major problem with the former Owner, previous bartenders, waitresses, I fired, due to theft, just open stealing.
I installed a new POS System, but, these people are seeking to destroy my Club, with negative remarks to everyone, they run into.
I want to change the name and remodel both outside and inside.
But I don't know how to launch the Grand Opening.
I don't want the cheap drink customers, I want what you call "Quality Guests".
Rich, I read your words, but how do I apply them to my situation, it's out of control.
Thanks, Ron

 

MY RESPONSE:   
                         Ron, Expecting Current Customers to generate enough excitement to bring in new Customers does not work.

    Former Owners, old bartenders and waitresses who no longer own or work at the Club yet who are "Yentas" and you are so concerned with, are of no threat to you, NONE. I viewed all of your online presence, not a single word of negativity is even written.

   Stealing is a nature of the biz, the way to stop it,
Hire new Bartenders fresh out of Bartending School.
Hire Bartenders you have to steal from upscale busy bars.
Clean your registers out, different times, nightly.
Have your Bartenders at the end of each night, place all their empty liquor, wine, bottles on top of the bar.
it does not get any easier than matching register rings against bottles empty.
Place Cameras right over the bar, the registers. Review those tapes daily.
Use a digital lock on your liquor room, no regular key lock.
Place a camera aimed right at that liquor room door.
Let only your Manager know the combination to the lock, as well as you, and one other person.
Each Person has their own Code.
I have always had a rule behind the bar, "YOU SERVE A DRINK < YOU RING IT UP.
Only bar tabs are with a credit card on a clip behind the bar, but right in front of where that customer is seated.
No more house tabs.
No more bartenders buying good customers drinks, NO.
No more over pouring.
No more over serving.
NO DRINKING BY EMPLOYEES WHILE WORKING. NO DRINKING BY OWNERS.
If your Owner and you drink, and drink in your bar , you deserve what you reap.
Nobody is going to destroy your Bar Ron, with negative remarks.
AVOID THE "DRAMA".
Let me review your "REMODEL PLANS", and your new "NAME" as I recently did for a huge bar in Texas.
 You want to make a HUGE IMPACT" with "Bold Branding", you want to dominate Local Social Nightlife Media Marketing.
You want the right image, the ideal atmosphere, and the Nightly "FUN", "WOW" and "FAB", forget the "Drama", "the jealous ones", "the wasted words", they now become meaningless as they were before.
Let me pack this Club with Beautiful Women and Men who spend.
Email Again, RichUnger@promotingnightclubs.com
YOUR GRAND OPENING HAS TO BE POWER PACKED, with Quality Guests, with a ratio of 60% Women over Men.
_____________________________________/ 

  THERE IS A NEW SIZZLING, SEDUCTIVE, SENSUAL, SPECTACULAR, SINSATIONAL SHOW IN VEGAS NOW !!!
 Ms. Jennifer Romas, A Dedicated Dancer, and her Cast of the "Adult Burlesque" Presentation "SEXXY", which is presented @  
"Westgate Las Vegas". Jennifer and her Six "SEXXY" Dancers will knock your socks off, make your heads turn, and basically take a "bathtub" and a "Exotic Dancer Pole", incorporate these two elements into "SEXXY", a wide appeal Show for both Men and Women.
It's not old Vegas, It's not new Vegas", IT'S "NOW" VEGAS".
THIS IS THE KIND OF SHOW, that you bring to NYC, TO SOBE, TO LA, EVEN TO DALLAS.
"SEXXY" is all "WOW", it is way beyond a Gentlemen's Club best format.
Ms. Jennifer Romas, is tenacious, relentless and consistent in her own Talent, Creativity, and Desire to Rise above what any other Choreographer has done with Female Dancers before.
Why do I write about Ms. Jennifer Ramos and her show "SEXXY"?
Because she is exactly the kind of Talent, your Club, your Bar should have employed.
While you Gentlemen Clubs are suffering, while you clubs are still letting ladies in free, while you bars, are giving ladies free drinks, "Ms. Jennifer Ramos" is packing in Crowds with no discounts, no cheap anything.
"Westgate Las Vegas" put the entire focus on "SEXXY", and moved it into an ideal show time.
In Vegas, to create "Buzz", you have to be so Fresh, with Entertainment, THAT NOBODY ELSE IS HOSTING.
Remember how Paula Abdul was "THEE Choreographer", that everybody wanted?
That was then, now in 2015, Ms. Jennifer Ramos", is the new Paula Abdul only with Edgy, Embracing, Exciting, Dance. The New "BEST OF THE BEST", Ms. Jennifer Ramos. Remember that name, you won't forget her Dance, or "SEXXY". 
_________________________________________/
Let's Get Down to Stats~!

  * Baby Boomers account for 70% of the dining segment, and their Checks are always higher.

* The Majority of Millennials are willing to pay more for Quality, and also for Health Foods that taste great.

That is the Challenge I put out to every Great Chef, every Food Network and Cooking Channel Chef, create dishes that taste delish, but are healthy, by reducing sodium, cholesterol, fat, calories.
This "You can't fake steak" Mantra is branded solely to the meat eatin men. The Prices of the Steaks are $2 too high, and the ad itself is all "Meat", with no Chicken, no Pork, and how can they not feature any Seafood?
Ads have to Vow to Wow in these most competitive times.
Never ever, have so many Operators felt the need to justify their expansion program, just to have more units.
I know of a very, very Successful "Bar and Grille" operation, Six of the same name Units all within 25 miles of each other. They are very, very successful.
But out of nowhere, the two Partners decide to open a Milkshake and Hamburger Concept, reminiscent of a past Concept, from years gone by.
They spend over $750,000 on land and build out.
Bottom line, the burgers, shakes, fries, are way too expensive, the business is doing "so so".
Lesson to be learned, "STICK WITH WHAT YOU DO BEST".
"SLS" opens in Vegas to great fanfare, but then lays off staff, 86 their buffet, they bring in a former CEO of "Revel", in Atlantic City, which closed almost as soon as it opened.
Unless "SLS", can learn how to make "NICE" with the locals and generate "EXCITE" with the Tourists, it just won't work.
There is alot of copy cat going on in Vegas, but not a whole lot of ORIGINALITY, like Ms Jennifer Ramos.
Remember what the Food/Beverage/Daylife/Nightlife Business is all about.
Satisfying the Guest, Satisfying your employees, Protecting the Venues.
These are "THE PILLARS" of everything we do.
They are the reasons to be an Owner.
If you have lost your way, email RichUnger@promotingnightclubs.com
________________________________/

 

 I USE COURAGE, CREATIVITY, PASSION, IMAGINATION TO FORMULATE 
NEW EXCITING FOOD & DRINK MENUS
FRESH NIGHTLY ADVENTURES IN ENTERTAINMENT
EDGY COCKTAIL & BEER PRESENTATIONS
EYE POPPING ATMOSPHERE & SERVICE
FINALLY, "WOW", IT'S ALL ABOUT "WOW".
THE NEXT SIX MONTHS ARE ALL ABOUT CASH.
YOU HAVE IT RIGHT AT YOUR FINGERTIPS, BUT, UNLESS YOU GET UP, GET IT TOGETHER AND GET IT DONE, YOU WILL NEVER EVER REALIZE THE RETURN ON INVESTMENT THAT YOU SHOULD.
WHAT SHOULD YOU DO?
YUP, EMAIL RichUnger@promotingnightclubs.com

THESE ARE THE MONEY MONTHS, WHY AREN'T YOU MAKING $$$$$$$$$$$$$
GET OFF THE RADIO
STOP THE FREE COVER CHARGE
STOP THE LADIES DRINK FREE
STOP RELYING ON, DEPENDING ON OUTSIDE CLUB PROMOTERS
STOP CHEAP BEER
STOP KARAOKE
STOP OPEN MIC
STOP, STOP, STOP, STOP..........................

IT'S FEB. 2015 AND YOUR STILL IN FEB. 1995.

 

Copyright 2014 Rich Unger

 

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