MARCH 2015 - SPRING BREAK, EAT, DRINK, COMPETE!
It's Official, "SPRING BREAK" is here. But don't settle for beer guzzling, rude, out of control Spring Breakers.
Cater to,and Target the Quality Crowd.
I have always attracted, the cream of the Student Bodies.
First, I seek out the most beautiful, and stunning College Females.
But not with free or cheap drinks, no way.
I offer them "FUN", "WOW" and "FAB", that's what they want.
They can buy their own drinks, or better yet, any one of them, can have a Male Student, buy a drink for them.
I roll out "Spring Break Challenges For Them To Take".
These Students are on the clock, the only have "X" amount of time, before it's OVER for them and the next wave comes in.
So what you want is to create "WOW" that Social Media takes off with.
Thus, no need for flyers in windows, for club promoters, for all the bar begging that goes on.
You WANT the College after College Crowd coming to you for what your doing.
They want in !!!!!
Then, Your filled with College Students, then give away a few dozen bikinis, let your beer vendor order them from us. No bar or club around you gives away bikinis for hot college females to model, you don't have to hold a contest, no, make it a model challenge. Go to our Bikini Page and call us. Order our one of a kind, assorted two piece bikinis that are made in the USA, that are retail at $75. that your beer vendor or you pay just $29 each for.
Don't do sleaze, present College Females and make them @ ease with a stylish Bikini Bash, no TRASH.
Rich Unger has over a dozen high energy Bikini Presentations, why not be packed with beautiful Women who want to Model, rather than young girls who are half drunk, acting in a crude way? Why have an Male MC who berates and humiliates the Women, rather than a Female Hostess who compliments the events?
Come on, use common sense.
It's SPRING BREAK, Bikinis are the "B" in "BREAK".
"SPRING BREAK" IS NOT about the cheapest beer, the $1 shots, the endless, bottomless CUP.
Put the focus on what your Hosting, and not the price of your bar, watch your revenue triple over last year, this same time of year.
Enjoy a "SPRING BREAK" free of drunken brawls, hassles, and headaches caused by strictly being a "DRINK TO DRUNK FORMAT".
IT'S TIME TO MOVE TO IMPROVE !
You can stand still with your bar, bar and grille, gentlemen's club, beach bar, nightclub, lounge. You can't just continue to operate in the same way you have year after year, and expect to increase your business?
You can't keep wasting money on radio.
You can't keep posting boring Face Book Content.
You can't keep discounting beer and drinks just to bring people in.
You can't just keep letting your room smell, gather dust, have a Staff drinking while working, have a Manager who is worthless.
Why do you even own a place?
Before you lose everything, email RichUnger@promotingnightclubs.com and let me turn your bar around, and up rather than down, down, down.
Here's a perfect example:
Rich, I opened a Nightclub in ___________ six months ago.
I used a Radio Station Remote to launch my Club.
I went all "Hip Hop", with Thursday Nights "Old School Night".
I brought in Reality Stars from VH1 Programs.
I put in a dynamite Laser Light Show.
I so far have lost $100,000.
Please Help Me, Joe.
JOE, YOU NEVER EVER USE THE WORDS "HIP HOP" OR EVEN GO WITH YOUR MUSIC GENRE "ALL HIP HOP". YOU ATTRACT THE TOTALLY WRONG CROWD.
YOU WASTED ALL THAT MONEY ON AN "IHEARTRADIO STATION" REMOTE BROADCAST, PLUS THE TALENT FEE FOR THE DJ, AND IT DID NOTHING TO LAUNCH YOUR CLUB.
YOU THREW MORE MONEY OUT THE WINDOW, BY BRINGING IN VH1 REALITY ON AIR PEOPLE, WHO NOBODY CARES TO MEET.
WHY WOULD ANYONE WANT TO HEAR "F THIS", "F THAT", AND WITH THE WORSE ATTITUDES OF ANYONE ON REALITY TV, EXCEPT FOR THE " REAL HOUSEWIVES", WHO ARE TOTALLY LOST IN SPACE.
THEN, YOU SPENT WAY TOO MUCH MONEY ON FAR TOO LITTLE LIGHTING EFFECTS. I WATCHED YOUR ONLINE VIDEO, THERE IS NOTHING IN LIGHTING OVER YOUR DANCE FLOOR THAT EVEN REMOTELY SAYS "WOW".
FINALLY, YOUR CLUB HAS A HORRIBLE REPUTATION.
YOUR FACE BOOK PAGE LOOKS LIKE A WAR ZONE.
YOU HAVE NO MAIN WEB SITE.
YOUR SOCIAL MEDIA PRESENCE IS ZERO.
YOU HAVE ONLY 1 GRAND OPENING.
YOU RUINED YOURS.
JOE, UNFORTUNATELY, UNLESS YOU HAVE A FRESH NEW GAME PLAN, MARKETING PATH, AND SET OF STRATEGIES, YOUR GOING TO END UP CLOSING THIS CLUB.
I WISH YOU WOULD HAVE CONTACTED ME IN THE BEGINNING AND NOT AFTER YOU MADE EVERY MISTAKE POSSIBLE.
MAY I ASK, WHAT EXPERIENCE DO YOU HAVE IN THIS INDUSTRY?
WHY DID YOU SPEND AND SPEND WITHOUT JUSTIFYING EVERY PENNY YOU LET GO?
WHY DID YOU LISTEN TO EVERYONE WHO JUST WANTED YOUR MONEY, BUT HAD ZERO RESPECT OR REGARD FOR YOUR SUCCESS?
DON'T LET THIS HAPPEN TO YOU.
FAR TOO MANY OWNERS LISTEN TO WAY TOO MANY PEOPLE
WHO KNOW NOTHING ABOUT THIS BUSINESS, WAY TOO MANY
OWNERS THINK THEY KNOW IT ALL, AND UNLESS YOU HAVE
WORKED FOR TEN YEARS IN RESTAURANTS, LOUNGES, BARS, CLUBS, GENTLEMEN CLUBS,SPORTS BARS.
MANAGED THEM FOR ANOTHER TEN YEARS.
OWNED THEM FOR YET ANOTHER TEN YEARS.
AND THEN, ADVISED THEM FOR ANOTHER TEN YEARS,
YOU SHOULD BE ALL EARS WITH ME.
I EAT, SLEEP AND BREATHE THIS INDUSTRY.
SIX DANCE ACTS THAT WILL ELECTRIFY YOUR PLAY LIST:
1. "LITTLE DRAGON" AND THEIR ELECTRONIC BEATS ALBUM,
2, AUDIEN AKA NATE RATHBUN
HIS REMIX OF "BASTILLE'S POMPEII".
3. ROBIN SCHULZ
HIS MELLOW DANCE REMIX OF "WAVES".
4. MAT ZO AKA MATAN ZOHAR
WITH HIS "DAMAGE CONTROL" ALBUM.
5. BASEMENT JAXX,
"JUNTO" SPANISH FOR "TOGETHER", ALBUM.
6. APHEX TWIN, AKA RICHARD D. JAMES
NEW EP "COMPUTER CONTROLLED ACOUSTIC INSTRUMENTS PT 2"
SPIN EM ALL, PACK THAT DANCE FLOOR, WITH UP AND COMERS.
MIAMI, FLA. "SEASONS 52" A DARDEN RESTAURANT CHAIN, IS NAMED IN AN AGE DISCRIMINATION LAWSUIT.
THE USEEOC FILED THE LAWSUIT.
IT CLAIMS "SEASONS 52" ENGAGED IN A NATIONWIDE PATTERN OR PRACTICE OF GENDER DISCRIMINATION IN HIRING HOURLY EMPLOYEES.
The EEOC's lawsuit, alleges, that since at least 2010, "Seasons 52" has been discriminating against a certain group of applicants for multiple positions, including servers, hosts and bartenders. The suit says the chain failed to hire applicants who were 40 years old or older, when opening new restaurants.
According to the lawsuit "Seasons 52" management hiring officials, would travel to new restaurant openings to oversee the staffing.
They would quietly say who to hire and who to deny a job to.
Older, unsuccessful applicants across the nation, were given varying explanations for their failure to be hired, including, "too experienced", the restaurant's desire for a youthful image", "looking for fresh employees" and telling applicants that "Seasons 52" wasn't looking for old white guys".
Age discrimination, violates the Age Discrimination In Employment Act, aka ADEA.
The EEOC filed the lawsuit in U.S. District Court for the Southern District of Florida after first attempting to reach a pre-litigation settlement through its conciliation process.
The agency seeks monetary relief for applicants denied employment because of their age, the adoption of strong policies and procedures to remedy and prevent age discrimination by Seasons 52, and training on discrimination for its managers and employees.
Orlando-based Darden currently owns and operates 43 Seasons 52 restaurants in 18 states.
Of these, 35 have opened since 2010.
All Darden had to do, was agree to make it right, compensate, hire those it has been discriminating against, and other stipulations in the "Pre Litigation Settlement".
This would have been resolved, the entire matter.
Instead, total arrogance, Darden, now runs up legal fees, and puts the focus and negative publicity on it's unfair hiring practices that are alleged, rather than on it's fresh food and service.
Darden is the same Company, that a stockholder's battle resulted in the INVESTMENT BANKING Company acquiring the Company.
Then, selling "RED LOBSTER" and attempting to retool "OLIVE GARDEN" per the new Powers in control of the company.
The new "Olive Garden" TV Spots are no different than the previous ownership group's TV Spots.
The problem with Investment Companies taking over Restaurant Chains is, they don't understand The Restaurant Chain Culture, nor, how to resolve Federal Allegations without going to court.
WHY DO THE SAME FORMAT FOR A THIRD TIME?
A NEW OWNER OF A PREVIOUS "BAR AND GRILLE" LOCATION,
THAT WAS ALREADY A "BAR AND GRILLE" UNDER TWO
DIFFERENT OWNERS, WITH TWO DIFFERENT NAMES, DECIDES
TO OPEN THE SAME LOCATION AS A "BAR AND GRILLE", WITH
A NEW NAME. HERE'S THEIR ANNOUNCEMENT WORD FOR
"OPEN SEVEN DAYS A WEEK FOR LUNCH AND DINNER, THE
MENU OFFERS A WIDE VARIETY OF FRESHLY MADE ITEMS,
INCLUDING: A PHILLY MIGNON CHEESE STEAK, FISH AND
CHIPS, BURGERS, SALMON AND SHRIMP BURGERS, WRAPS,
SEAFOOD CIOPPINO, PASTA DISHES, STEAKS AND VEGETARIAN SELECTIONS.
WAY TOO MANY ITEMS FOR THE MENU.
THEY HAVE SKYROCKETING FOOD COSTS, DUE TO INVENTORY REQUIREMENTS.
YOU DON'T NEED A HEAVY ITEM MENU TO CAPTURE DINING PATRONS FOR LUNCH OR DINNER OR LATE NIGHT.
THIS MENU IS OFF THE TRACKS..........................
A LARGE SELECTION OF APPETIZERS, AND SALADS ARE ALSO OFFERED, ALONG WITH DAILY LUNCH AND DINNER SPECIALS.
A CHILDREN'S MENU ALSO IS AVAILABLE.
THE FULL BAR IS SURROUNDED BY HIGH TOP SEATING AND THREE LARGE SCREEN TVS.
THE APPS SHOULD HAVE BEEN FEATURED, MORE PEOPLE EAT APPS @ BAR AND GRILLES THAN THEY DO ALL THE OTHER DISHES COMBINED.
EXAMPLES OF DAILY LUNCH AND DINNER SPECIALS, SHOULD HAVE BEEN GIVEN.
THE THREE LARGE SCREENS ARE NOT ENOUGH FOR EVERYONE IN THE BAR AREA TO VIEW ANY GAMES, SPORTS OR EVENTS.
IN REALITY THEY NEED SIX LARGE SCREENS.
CRAFT BEERS, CLASSIC DRINKS AND INNOVATIVE COCKTAILS ARE SERVED.
HAPPY HOUR 4PM TO 6PM, WAYYYYYYY TOO SHORT OF HOURS, SHOULD OF BEEN ALL DAY FROM 11AM TO 8PM.
A TWO HOUR HAPPY HOUR IS A CHASE THE PATRONS OUT AT 6PM FOR NO REASON, OTHER THAN YOU DON'T KNOW WHAT YOUR DOING.
MONDAY THROUGH THURSDAY INCLUDES HALF PRICE DRINKS. WHAT ABOUT FRIDAY,THE #1 HAPPY HOUR DAY OF THE WEEK???
OUTDOOR SEATING IS AVAILABLE ON A TROPICAL PET FRIENDLY DECK. THIS IS A MAJOR ELEMENT THAT IS DOWNPLAYED AND THIS PATIO AREA IS NEVER PACKED,
CATERING AND A FULL TAKEOUT MENU ARE ALSO AVAILABLE.
BUT THIS IS AN AFTERTHOUGHT.
WHY NOT OFFER THE PATIO AREA FOR PRIVATE PARTIES?
FINALLY, THEY ANNOUNCE, LIVE BANDS AND KARAOKE TAKE PLACE WEEKLY.
GEE REALLY? AS IF THEIR NIGHTLIFE ACTIVITIES ARE NOT VITAL TO THEIR SUCCESS, WHEN THEY ARE.
BUT KARAOKE IS OVAH WITH. SAME CROWD EVERY WEEK, NO ADDITIONAL INCOME, AND BORING, DULL, OUTDATED, A BRAND NEW CONCEPT, WHICH IS ACTUALLY A COME BACK FORMAT HAS TAKEN THE PLACE OF KARAOKE.
AS FOR THE SAME LOCAL BANDS, WHY EVEN FEATURE THEM, YOU CAN'T ASK A COVER CHARGE, BECAUSE THEY PLAY EVERYWHERE IN YOUR AREA, THEY DON'T LEARN NEW MATERIAL FAST ENOUGH, SO, THEIR DEMAND IS ZERO.
I GIVE THIS NEW INCARNATION OF THE THIRD ATTEMPT AT A "BAR AND GRILLE" IN THIS LOCATION , SADLY A YEAR TOPS IF THAT.
WANT TO DO IT RIGHT FROM THE START? EMAIL RichUnger@promotingnightclubs.com TIME TO DOUBLE IF NOT TRIPLE YOUR REVENUE AND GUEST COUNTS.
EVER NOTICE HOW 1 RESTAURANT WITH NIGHT LIFE IS PACKED FOR DINNER, THEN FOR THE REST OF THE NIGHT TILL 2AM, BUT THE RESTAURANT THAT JUST SERVES DINNER, IS DOING OK, BUT SINCE THEY ARE NOT OPENED FOR THE NIGHTLIFE ADVENTURE THEY LOSE EASILY HUNDREDS OF THOUSANDS OF DOLLARS.
THE MONEY IS IN THE LIQUOR, NOT THE FOOD.
THE BACK OF THE HOUSE IS COSTLY.
THE FRONT OF THE HOUSE IS NOT.
WATCHING ALL THE FOOD AND BEVERAGE REALITY SHOWS, IT'S ALWAYS THE SAME ISSUES:
NEGLECT, LACK OF HANDS ON OWNERSHIP, FAMILY OWNERSHIP ISSUES, LACK OF EXPERIENCE, IN DEBT THAT IS OUT OF CONTROL, LOSING MORE MONEY THAN YOU CAN EVEN COMPREHEND,WAY TOO MUCH DRAMA, LACK OF CAPITAL, LACK OF MASTERING SOCIAL MEDIA MARKETING, LACK OF CLEANLINESS AND EMPLOYEE SLACKING OFF. JUST GIVING UP!
WHY DO YOU WANT TO GO OUT OF BUSINESS?
WHY DO YOU WANT TO STAY IN BUSINESS?
WHY DO YOU IGNORE FOOD AND BEVERAGE COSTS?
WHY DO YOU DO WHAT YOU KNOW IN YOUR HEART IS A MISTAKE?
WHY DO YOU PUT YOUR FAMILY THROUGH ALL OF THE "DRAMA"?
EMAIL RichUnger@promotingnightclubs.com provide your phone number, only if your an Owner ready to reverse your negativity.
THERE'S NOTHING FREE ANYMORE, OF COURSE THERE IS!
WANT A FREE ANALYSIS OF
YOUR SPORTS BAR,
YOUR GENTLEMEN'S CLUB,
YOUR BAR & GRILLE,
YOUR BEACH BAR
JUST FILL OUT THIS FORM IT'S NOTHING PERSONAL, JUST THE BASICS. WHY NOT FIND OUT WHAT YOUR IN DENIAL ABOUT, DON'T EVEN THINK ABOUT, DIDN'T EVEN KNOW ABOUT?
THERE'S TOO MUCH NOISE FROM YOUR PLACE.
Not a week goes by, that an Owner does not contact me about the noise his venue is projecting so loud, the residential neighbors are calling law enforcement.
What should he or she do?
Simple, noise issues are primarily from bands, sometimes from DJs, but again from bands.
The solutions are not inexpensive but very effective.
First, I have to see the actual layout of the room, so that I can note the positioning of the band, the speakers, their direction?
Second, I need to know what the walls and ceiling consist of construction material wise?
Third, I need to know, how far away the complaints are coming from?
Fifth, I need to know the "Volume Setting", the Soundboard, and their physical location.
Sixth, I will research your local noise ordinances.
Seventh, I will provide you with Solutions.
This is not Rocket Science, it's simply coming to terms with unwanted noise, and law enforcement visits, with possible violations, resulting in fines or worse.
WON'T GET FOOLED AGAIN
This Spring Break,
Don't serve any Young Lady or Young Man with a questionable Driver's License.
Does the picture match exactly?
Does the person know the date of birth right off the bat?
Does the person's signature match that on the License?
Does the person look old enough, act old enough?
Don't risk your liquor license. Don't risk fines, sanctions, court actions, a Black Mark against your license, being written up and reported on all medias.
No matter how pretty the Female is, no matter how Tall the Male is. Don't make the mistake. DON'T GET FOOLED AGAIN.
ANY BARTENDER WHO VIOLATES YOUR NO BENDING THE RULES POLICIES, GETS FIRED ON THE SPOT.
YOU HAVE A PROBLEM WITH MINORS? EMAIL RichUnger@promotingnightclubs.com because just issuing wrist bands is not going to prevent minors from drinking, when you allow them in along with legal age customers.
It's not worth their cover charge money.
Want to know how to prevent serving them with zero problems?
Email me. Make it a SPRING BREAK, of Record Revenue, but with legal age Patrons drinking.............
IT'S "WHERE THE GIRLS ARE" NOW, NOT LIKE 60 YEARS AGO, WHEN THE MANTRA WAS "WHERE THE BOYS ARE".
TIMES HAVE CHANGED, WITHOUT WOMEN YOU HAVE NO "FUN", NO "WOW", NO "FAB", NO "FIFTY SHADES OF A CROWD".
THIS "SPRING BREAK", THESE ARE THE MONEY MONTHS, YOU SHOULD BE RIGHT IN THE MIDST OF IT, AT LEAST FIVE NIGHTS A WEEK.
IF YOUR WASTING MONEY ON RADIO, IF YOUR WASTING MONEY ON CLUB PROMOTERS, IF YOUR WASTING MONEY ON LOCAL BANDS, IF YOUR WASTING MONEY ON CHEAP DRINKS, IF YOUR WASTING MONEY
ON WHAT IS NOT WORKING
STOP NOW.EMAIL ME.