MAY 2015 - HOT FUN IN THE SUMMERTIME !
Here comes the Sun!
Located in a Strip Mall, fine, Sunday put up a tent, very few, if any other businesses are open.
Situated on land you own, put up an Above Ground Pool.
Summertime Trends are what you make them.
Bikinis a MUST ! Buy them from us. $75. USA Made two piece Bikinis for just $29 each. Have your Energy Drink Vendor, your Beer Vendor, your Liquor Distributor, your SYSCO REP pay for them.
Then include, Energy Drinks, Beer, Liquor and Food as part of your "HOT WOW In The Summertime",
Bars, Food is vital, you don't even need a kitchen.
Sports Bars, enough with the wings, bring on fresh new ways to taste.
Bars that don't' serve food and don't want to, FINE, just bring in a great tasting Food Truck. Work the deal. Food Trucks are thee Trend, in fact many Restaurants also have their own "Food Trucks", if the foodies are not coming to you, take your food to them.
These Months are all about "FOOD", "FUN", "WOW", "DRINK", "DANCE", "COMPETE", INTERACTION.
YOU can make excuses, do what you always do, but remember this, while you slow, while your suffering through these Months, others are making fist fulls of CASH.
Many Restaurants contact me about creating "POP UP WEEKENDS", which are ideal. They are unique, just for that TWO DAYS and then "PRESTO" the "CONCEPT" is gone for good.
The next WEEKEND, another "POP UP CONCEPT" appears.
It is so STAND OUT, that local TV News covers the "POP UP" Weekends, your local Daily Newspaper reports on it.
All of a Sudden, your packed on Saturday and Sundays every weekend.
You have an idea for your Club, Gentlemen's Club, Sports Bar, Lounge, Hotel Pool, Bar & Grille, Restaurant, but you don't know how to put the "Nuts n Bolts" of the idea together to create a "CPD&N" aka "Crowd Packing Day & Night", so simply email me the "Thought You Have" and I will create the "A TO Z CONCEPT". From the "WOW, FUN, Food, Drink, Dance, Streams of Revenue to Maximum Social Media Marketing", all you do is simply implement my Expertise.
It's that simple.
It's a Long Hot Summer, and unless you are going to soak up the cash, you will be sweating in heat.
Your so consumed with paying the bills, ordering, dealing with employee Drama, repairing and maintaining equipment, you have ZERO TIME to be CREATIVE.
But that is all I do.
I am "THE NIGHTCLUB WHISPERER", I can take any Bar, Club, Lounge, Gentlemen's Club, Sports Bar, Hotel Pool Bar, Bar inside a Bowling Center, Banquet Rooms, Restaurants with a Bar and turn them into "Nightlife Adventures" Four Nights a Week.
How? By "INVIGORATING" the establishment. Addressing every single facet, element, day to day operation of the Venue.
Too many Bars are losing too much money, because their Owners, don't eat, sleep and breathe their business.
When you are empty on a Wednesday Night, and the bar or club a mile away is packed, it's time to take back the Night.
You don't discount drinks.
You don't book the same local bands.
You don't let minors in, because your desperate for business.
You don't let your bar get run down, your ice machine have slime in it, your soda gun holder filled with gunk, your draft beer come out warm, your lack of Craft Beers, your Staff cursing and using cell phones while working.
Quite the opposite, you get up, dust yourself off, and transform with
A New Attitude.
A New Approach.
A New Branding, "don't say "CHEAP", say "INEXPENSIVE".
A New Social Media Marketing Plan of Enticing Aggression.
A New Top To Bottom review of every element of your
WHY DO SO MANY OWNERS HAVE BLINDERS ON?
Why do they refuse to embrace Fresh, New, Marketing, Media, Promotions, Fun, WOW?
Look at the "Craft Beer Industry", with Billionaire Ron Burkle putting up $100million to fund "BREW HUB" and it's plan to open Five Breweries across the US to produce Independent Craft Beers, as well as it's own Craft Beers.
This is why both BUD and Miller are buying up Craft Beers, the Foam is on the Wall, "CRAFT BEERS" are coming on strong.
Apply this same thinking to your bar. Stop staying stagnant and move ahead, at warp speed.
Far too many Owners, delay, procrastinate, are lazy,
but it's "SUMMERTIME" and the Money is easy to make.
These are your MONTHS, This is your time.
The Promotions, The Themes, The Concepts, The Celebrations, The Gatherings, The Parties, The Contests, then add the music, sound, lights, video, and you have "BAR PARADISE".
It's time for you as an Owner to be a "Playmaker".
Why do you need to be motivated to attract beautiful Women, Men who spend, have packed Nights?
Do you really want to fail?
Stop "Bar Begging". Stop hiring employees who don't' want to work. Stop tolerating Managers and DJ who mouth off to you and don't do their jobs, but just go through the motions.
There are so many Exciting Summertime Promotions, that will pack your bar, club, sports bar, gentlemen's club, bar and grille, restaurant with a bar, hotel bar/pool.
Here is a "Typical BORING, TOO MUCH WORD CONTENT, Sports Bar Face Book Posting Word for Word:
"This Friday and Saturday the newest DJ to come to _______ DJ _____. He plays oldies- top 40 and takes requests come on down and dance the night away. If you mention this Facebook ad you'll get one complementary drink (one drink per person) Ask about our upcoming sporting events and entertainment night including Monday night trivia with cash prizes"
My Response: First, The opening remarks are so outdated and past their prime. Nobody knows who this DJ is, by stating he plays "Oldies", you scare away "Millennials", they want "FRESH MUSIC" not over played, past due spins.
"If you mention this Face Book ad, we will give you a free drink"? Are you that desperate for business?
Then you want your Guests to ask about your Upcoming Sporting Events, when they should already be posted, but you don't even have a web site. You don't even list them on your Face Book page?
Monday Night is "Trivia Night", with "cash prizes"? But what are the CASH PRIZES?
In these Craft Beer Foam Fights, nobody should have to ask anything about your Format. You should provide visual, video, exciting special graphics, but you simply operate like it's 1989.
You don't give anyone a free drink for mentioning they saw this on Face Book, where else are they going to see it?
You have no Twitter, no Pinterest, no youtube videos, and again, you have no Web Site.
How can any viable Bar, Restaurant, Bar & Grille, Sports Bar, Gastropub, ( although I upped the concept to "GastroDancePub") Gentlemen's Club, Lounge, Pool Bar, Beach Bar, not have a Web Site in 2015? How can you ignore Social Media Marketing?
How can you ignore every single Holiday that adds thousands of dollars to your cash flow?
How can you let your business go down and not contact me to turn it around ASAP?
That's why so many of you sadly go out of business.
YOUR FED UP WITH NOT MAKING SERIOUS MONEY.
YOUR FED UP WITH PAYING RADIO STATIONS, CLUB PROMOTERS, WHO PRODUCE NO VIABLE RESULTS.
YOUR FED UP WITH WORKING ALMOST EVERY NIGHT AND NOBODY COMING IN.
YOUR FED UP WITH HEARING HOW BEAUTIFUL YOUR CLUB LOOKS, BUT NOBODY COMES IN.
YOUR FED UP WITH LOSING GREAT BAR STAFF, ONLY TO SETTLE FOR EMPLOYEES, YOU DON'T EVEN TRUST.
YOUR FED UP WITH EVEN OWNING THIS PLACE.
STOP BEING FED UP AND START BEING PUMPED UP WITH AN ENTIRELY NEW A TO Z EXPERTISE DYNAMIC TO PACK YOUR PLACE, WITHOUT ALL THE BAR BEGGING, PANIC PROMOTING, MARKETING MADNESS.
EMAIL RichUnger@promotingnightclubs.com ONLY OWNERS Who are ready to PROFIT, PROSPER and PROCEED.........
RESTAURANTS, BARS, CLUBS, SPORTS BARS, GENTLEMEN CLUBS, BAR & GRILLES, WHO IS YOUR CUSTOMER?
Here are the Demographics you decide whom you are targeting?
1. The Silent Traditionalists = 65 years and Older
2. The Baby Boomers = 46 to 64
3. The Generation Xers = 30 to 45
4. The Millennials = 16 to 29
5. The Digital natives = Birth to 15
Obviously, the Top Four Age Groups are the Primary Guests most of you cater to.
The key is, how do you reach them?
You spend on radio, but the results are disappointing.
You take print ads out, but very few people respond.
You post a generic comment on your Face Book Page, but the response is next to none.
You have no CLUE........................................... Stop wasting your time and money on radio, on print ads, on club promoters, how many times must you lose money to keep doing the same thing again and again?
Aren't you fed up with words said and nothing comes of them? Yes, email RichUnger@promotingnightclubs.com or to find out what's really wrong with your entire RESTAURANT, GENTLEMEN'S CLUB, NIGHTCLUB, BAR, LOUNGE, HOTEL POOL BAR, SPORTS BAR, BAR & GRILLE, BOWLING CENTER BAR, BANQUET FACILITY ( THAT SIT'S EMPTY), then fill out this form, it's simple, no personal information required just the basic facts:
I SEARCH ART SHOWS FOR THE MOST UNIQUE CREATIVE ORIGINAL ART THAT WOULD BE STAND OUT, STAND ALONE IN YOUR BAR, YOUR RESTAURANT, YOUR SEAFOOD EATERY.
SO WITH THAT SAID, FOR ORIGINAL SEAFOOD ART THAT WILL DRAW PATRONS TO ORDER UPSELL, GO TO
www.facebook.com/fishyart IT'S JUST WHAT YOU WANT TO DECORATE, ENHANCE AND COMPLIMENT YOUR SEAFOOD.
WITH FRESH VEGGIES EXACTLY WHAT PATRONS WANT NOW, WHY NOT ADD SOME "VEGGIE ART", NO NOT PICTURES, BUT UNIQUE, CAPTIVATING "VEGGIE ART" ON YOUR WALLS. THEY ONLY EXCITE YOUR PATRONS TO ENJOY YOUR "FARM FRESH", "TABLE FRESH" VEGGIES.
FOR ANY CAFE, EATERY, BISTRO, BAR AREA, LOUNGE, OUTDOOR COUCH SCENE, THESE UNIQUE METAL SCULPTURES ARE IDEAL TO DISPLAY AS "ART OFF THE WALL". www.metalartmastery.com
TOP WINE STATES:
THE USA PRODUCED 357.3 MILLION CASES OF WINE LAST YEAR. STATES THAT PRODUCED THE MOST IN MILLIONS OF CASES:
1. CALIFORNIA, OF COURSE WITH 316 MILLION CASES.
2. WASHINGTON, WITH 13 MILLION CASES.
3. NEW YORK, WITH 12 MILLION CASES.
4. OREGON, WITH 3.5 MILLION CASES.
5. TEXAS, ( REALLY ?) WITH 1.8 MILLION CASES
Hi Rich, HELP! I'm just starting hosting events at a nightclub that hasn't been getting very much business. I do all of the promotion/ marketing. Problem is, I have little to no experience. We split the cover and the Owner makes his money from the bar. Thanks, James
MY RESPONSE:JAMES, YOU HAVE NO EXPERIENCE IN PROMOTION, MARKETING, SOCIAL MEDIA.
I WANT TO TALK STRAIGHT UP TO YOU.
YOU ARE HURTING, NOT HELPING THIS CLUB.
NOBODY IS SHOWING UP.
NOBODY IS SPENDING.
NO BEAUTIFUL WOMEN ARE FREQUENTING THIS CLUB.
YOU ARE ATTEMPTING TO PACK A CLUB, THAT YOU ARE OVERWHELMED BY IT'S SIZE AND IT'S ABILITY TO EVEN OPERATE.
You should have had your Owner contact me, because you are doing him a great injustice, and you are placing your ego over the concern you should have for this club, that your in over your head. Stop with the ego and start with being honest to yourself. Your not ready for this yet.
Then another Young 22 year old wanna be club promoter contacts me, "Rich I want to be a club promoter".
Timothy is located in a major City, that has a very competitive Club enviornment.
I ask him what experience, what knowledge, what background, what work he has done to prepare him to have a Club Owner entrust him with his Club for a night?
He responds, "NONE". Again, "EGO", over shadows common sense and self respect for yourself. Your not ready. Your not prepared. Your not a club promoter in any sense of the so called job title. I tell him to start as a "Bar Back" cleaning glasses, washing floors, throwing out garbage, doing all the grunt work.
Then, go to Bartending School, learn how to be a Bartender. Work behind the Bar. Learn your customer.
Then, work the door as a Host, dress up not down. Welcome Guests into the Club, double check for minors, enforce a dress code, wand down potential troublemakers. Yes, it is perfectly legal and saves guests from being hurt or worse.Then, learn how to DJ. Ask Club DJs to let you observe, watch, learn, how to spin, mix, sample, pack the dance floor.
Watch what attracts Women to the dance floor and what empties a dance floor.
Then you take over the wheels of steel on a weeknight and show the Club DJ, what you have.
Finally, you want to be a Club Manager, you want to be responsible for overseeing the club's entire operation.
This entire process should take a full year.
That's right a year.
Once you have all these different duties down pat, you can make a play for promoting a week night.
As for what it takes to be successful at this challenge,that is up to you. I don't advise, consult or direct so called "club promoters". Every Club Owner, Club Manager, and their entire staff can do a far better Social Media Marketing "Blitz", a much more powerful Promoting "Reach" and a Superior Presentation than any so called club promoter. AND THAT IS A FACT !!! Email RichUnger@promotingnightclubs.com
Why lose $ why waste $, why miss out on $ ?????
WAHLBURGERS FROM BURGERS TO BEATS !
The newest "WAHLBURGERS" location is in Coney Island, Brooklyn, New York.
It holds up to 300 Guests.
It has an outdoor area that is a blast.
It has a Retractable Roof.
At night, there will be a DJ, Burgers and Beats.
The Nightlife Element, along with the Burgers, Beats, Bites, Beers and Drinks will account for over a million $ a year in revenue and excellent profit dynamics.
So, while your sitting with an outdoor area, that when it rains, you can't use.
So, while you serve burgers and beers outside, with no DJ, and no Nightlife.
So, while you lose if you hold just 200 people at least $600,000 a year in Nightlife Cash Flow, because you want to be a Burger,Buns & Beer Place,
"Wahlburgers" is giving it's guests the BEST in Burgers, Beers, Drinks, oh and "BEATS".
I have told hundreds of Burger, Sub, Pizza, Taco Eatery Owners to go for the Nightlife, but always, "Oh no, that doesn't fit in with our format".
Really? Well guess what, Chef Paul, Donnie, Mark and their Partner, know otherwise.
Besides the Best Burger in Coney Island, the most stylish design in exterior and interior, a RETRACTABLE ROOF for their outside, so they are not denied biz due to weather, they host a DJ @ Night to enhance their overall image, reaching out to Families all day and early evening, but then it's time to PARTY.
Oh the WAHLBURGERS are still served, the Craft Beers are still ordered, but add the DJ, add the Nightlife, add "THE FUN", add "THE WOW" and add six figures in additional revenue, when done right.
No "Hip Hop", no troublemakers, nope, just lots of "POP HOP" the genre of music I named.
Lots of Beautiful Women, and Men who spend.
LOVE THAT RETRACTABLE ROOF, even if you just have a DROP DOWN Canvas Roof, a Vinyl Roof, do not ever be at the mercy of the weather.
Your Burgers, Hot Dogs, Pizza, Tacos, Fried Chicken, Chicken Wings taste great, but your lack of Nightlife is your biggest mistake.
Want to make a WRONG A REAL RIGHT, for these Hot SUMMER NIGHTS, if you're an Owner, email RichUnger@ promotingnightclubs.com
FOR ONCE, STOP SAYING NO, STOP MAKING EXCUSES, STOP PROCRASTINATING, STOP LISTENING TO EVERYBODY WHO DOESN'T KNOW ANYTHING. START MAKING SOME SERIOUS CASH FLOW, FOR ALL THE HOURS, THE MONEY, THE BLOOD, SWEAT AND TEARS YOU PUT INTO YOUR PLACE.
I KNOW THIS BUSINESS INSIDE OUT, WHAT YOU HAVE TO TRY TO THINK ABOUT, I HAVE ALREADY DONE.
LOOK @ YOUR SOCIAL MEDIA PRESENCE, AND TELL ME HOW SUCCESSFUL IT IS FOR YOU????????????????
YOU READ THIS ENTIRE COLUMN, NOW DO WHAT I STRONGLY URGE YOU TO.
MAKE MONEY, MAKE MONEY, MAKE MONEY.