JUNE 2015 - Clubs,Bars GOING MOBILE NOT an OPTION
You have refused to spend any $ on a web site, so you ignore maximizing Social Media Platforms, Email Outreach, Periscope Live Streams, instead you just post basic content on Face Book.
Your failure to operate your Social Media @ Warp Speed has cost you more business, more revenue, more guests than you can even imagine.
Now you cannot turn your back on Mobile Marketing. It's too vital to your own survival.
Restaurants that use Mobile Marketing are seeing ten fold increases in traffic, business, revenue.
Clubs are far more aggressive in utilizing Mobile Marketing.
Texting is more paramount than Talking is on Smart Phones.
The sixth use for Smart Phone Owners is "Chat". The first is Texting.
Just watch as Shoppers, People walking in the walk, what are they doing as they walk?
Yet, you have no Social Media Interaction at all.
Owners who are in denial, you want to see how vital Smart Phones are to everyday life?
I repeat, Go to a Mall, sit down, and watch people of all Ages, Races, use their phones almost every moment of every interaction they have.
Then, hopefully, you will fully understand the "POWER" of Mobile Marketing.
I am not going to give you the STEP BY STEP Process to maximize "Mobile Marketing", that is for you to learn.
By doing it yourself, you will grasp the interaction.
By me, doing it for you, there is no knowledge exchanged, just the methods of "Mobile Marketing".
The World has changed, the technology, the Apps, you can order "Domino's Pizza" on Twitter now.
Periscope is the new method of live video Streaming that is a quality, sensational form of branding and marketing.
Is your Web Site Mobile?
The Challenge is so Many Bar, Club, Restaurant Owners cannot grasp the speed at which another "Start Up" comes along with a phenomenal new element to Social Media.
So instead of embracing the advantages of each new app, these very same Owners run in the opposite direction.
Their business seriously suffers.
Their Customer Counts, their Cash Flow all continue to plummet.
But those Independent Owners who realize the Power, the Strength, most of all THE RESULTS of Mobile Marketing are doing huge business, RIGHT NOW.
You are still running wasted Newspaper Ads, doing Direct Mail Pieces that nobody responds to, even worse, you on radio with 30 second spots that nobody remembers.
Your missing, your losing, your ignoring, Massive, Mobile, Media, MARKETING.................
Here's another way of seeing the use of Mobile dynamics.
Look at how many emails, texts, you receive from Desktops and how many you receive from Smart Phones?
I rest my case~~! Email RichUnger@promotingnightclubs.com
I will never understand "DRAIS'S Las Vegas", forming an alliance with "PAC SUN" aka "PACIFIC SUN WEAR" Clothing Stores, which calls for "PAC SUN" to have Window lettering on their front windows advertising the upcoming Fashion Clothing Lines, each week that will feature their styles, their Brand, perhaps a guest performer, to call attention to the diverse lines of Fashion that "PAC SUN" sells @ it's stores.
It's called "GOLDEN STATE OF MIND POOL PARTY SUMMER" at "DRAIS'S Daylife Pool Weekends in Las Vegas.
Now "DRAIS'S" Daylife Pool Weekend Parties are packed.
But Noooobody is interested in focusing on clothing brands.
It's all about "SUN, FUN, DRINK, MUSIC, THE OPPOSITE SEX, COOLING OFF IN THE POOL, Spending on VIP and Amenities.
But some supposed marketing person @ "PAC SUN" decided this was going to be a "KEY SUMMER MARKETING CONCEPT".
This is "PAC SUN's" Pool Party Series.
The premise is to capitalize on the key demographics that pack "DRAIS'S DAYLIFE" and connect with them, by showcasing the specific Clothing Brand that Weekend, drawing as much attention to the styles as possible, so that these Partying, Drinking, Schmoozing Splish Splash Guests are going to flock to "PAC SUN" to buy this particular brand.
To market the "GOLDEN STATE OF MIND POOL PARTY SUMMER", "PAC SUN" has white lettering in their stores front window that lists each weekend's featured brand, and "DRAIS'S Daylife".
The Problems are;
A. Shoppers of "PAC SUN" see no IN STORE visual of the daylife Parties @ "DRAIS'S". Because there are no pictures, no video, NOTHING.
B. This Alliance is a negative Primarily for "PAC SUN".
"PAC SUN" is going to gain ZERO in shoppers, in sales, in brand awareness, in marketing, why? Because these "Daylife Guests" are drinking, they are partying, they are socializing with the opposite sex, they have zero interest in this promotion.
Another Challenge is, almost nobody knows what "DRAIS'S" is, who goes into "PAC SUN", Again, there are no pictures, no visual to relate to the Overall Word Content up on the front window of each store.
"PAC SUN", supposedly have presentations for each specific brand they feature on that weekend date, some with live entertainment, most with fashion models, but the bottom line is, the Co-Promotion is not effective, cost efficient, or exciting. The anticipated results from this Networking is going to be dismal.
It was done with very little specific strategizing.
It was done without anyone with Expertise being Part of the Planning, the Presentation, the Power Points.
It is a total waste of Social Media, Retail Window Marketing, and what should have been a Fresh Approach to luring in new Guests to "DRAIS'S" as well as drawing new customers to "PAC SUN", is a disaster.
"PAC SUN" has taken no in store High Profile Visual Approach to this Summer Promotion.
I don't think either entity, the Hotel in Vegas, the Chain of Beachwear Stores, understood the goals or the approach to achieving them. I would have of had this Alliance benefit on both ends.
Bottom line There is no MOBILE MARKETING TIE IN OF ANY KIND IN THIS ENTIRE PROMOTION , all Summer long.
When you simply go through the motions, don't expect the Results to be visible or viable.
"GOLDEN STATE OF MIND POOL PARTY SUMMER" says NOTHING, projects NOTHING, represents NOTHING.
When you THINK YOU HAVE a POWERFUL, RESULT DRIVEN CONCEPT, Email it to RichUnger@promotingnightclubs.com
HOW TO SCHMOOZE YOUR LOCAL COMMUNITY, YOUR A BAR & GRILL, WITH A NICE ATMOSPHERE, GOOD FOOD, PROFESSIONAL SERVERS, LARGE SCREENS TO VIEW GAMES, A PATIO AREA, THAT YOU DO NOT TAKE FULL ADVANTAGE OF, BUT YOU HAVE LITTLE CONNECTION TO YOUR LOCAL COMMUNITY.
WALK THE LOCAL WALK, GET INVOLVED WITH HIGH PROFILE LOCAL CHARITIES. DON'T KEEP SAYING "NO".
HOST CHARITY "MEET & GREET" EVENTS, ASK YOUR LOCAL BEER DISTRIBUTOR FOR A FREE KEG FOR A CHARITY EVENT. ASK SYSCO FOR A BOX OF MEAT BALLS AND A BOX OF CHEESE STIX.
SHOW YOUR COMMUNITY YOU CARE.
BUY LOCAL PRODUCE AND VEGGIES, LET YOUR COMMUNITY KNOW YOUR FOOD IS LOCAL,NOT PROCESSED, NOT MICROWAVED, BUT FRESH, IF SEAFOOD IS IN YOUR AREA, BUY IT DIRECT.
JOINING YOUR LOCAL CHAMBER OF COMMERCE IS A TOTAL WASTE OF $.
YOUR CHAMBER IS A MONEY TAKING, NO RESULT GIVING GROUP. DON'T EVEN THINK ABOUT JOINING THIS WHATEVER YOU WANT TO CALL IT, YOU WILL GIVE AWAY YOUR FOOD AND DRINK JUST TO DRAW THEIR MEMBERS IN AND YOU WILL NEVER SEE ANY OF THEM AGAIN.
IF THERE IS A GROUP THAT REPRESENTS LOCALLY OWNED RESTAURANTS, THAN THAT IS FOR YOU.
BUT THE CHAMBER IS NOT WHAT IT USE TO BE.
IT TAKES, TAKES,TAKES, BUT AS FAR AS DRIVING NEW BUSINESS AND LOCALS TO SPEND, SHOP, EAT, DRINK, AT YOUR VENUE, FORGETABOUTIT.
WEAR YOUR BRAND LOCALLY, FROM ASKING YOUR STAFF TO WEAR THEIR SHIRTS OUT AND ABOUT AROUND THE COMMUNITY, GET YOUR NAME OUT THERE.
LET PEOPLE SEE THE NAME OVER AND OVER. NO FLYERS, SURE A CARD FOR A FREE "APP" ( FROM A SPECIAL APP MENU ) WITH THE ORDER OF AN ENTREE, DURING THE WEEK, MONDAY-THURSDAY. PASS OUT HUNDREDS OF THEM.
OF COURSE A LOYALTY PROGRAM, BASED ON VISITS.
BUT NO POINT REWARDS, NO WAY, INSTEAD A FREE LUNCH ITEM IF THE PATRON ENJOYS LUNCH TEN TIMES WITH YOU, SURE A FREE DINNER ENTREE, IF THE PATRON HAS DINNER AT YOUR EATERY TEN TIMES.
LISTEN, TIMES HAVE REALLY CHANGED. YOU CAN EITHER OPERATE IN DENIAL OR FOLLOW MY EXPERTISE?
DON'T WASTE MONEY ON RADIO, PRINT ADS. THEY DON'T EVEN JUSTIFY THEIR COST, LET ALONE GENERATE ADDITIONAL INCOME.
HAVE YOUR VEHICLE WRAPPED WITH YOUR LOGO, YOUR FOOD, YOUR DANCE FLOOR PACKED WITH COUPLES DANCING, YOUR UNIQUE COCKTAILS, "CAR WRAPS" ESPECIALLY ON "SUV" SIZE VEHICLES, BECAUSE OF THEIR SIZE ARE THE MOST ATTENTION GRABBING, MARKETING, BRANDING THAT YOU PERSONALLY CAN DO, BECAUSE IT'S WITHIN THE SCOPE OF YOUR EVERY DAY ROUTINE. WHERE EVER YOU DRIVE, WHEN EVER YOU PARK.
YOUR MARKETING YOUR RESTAURANT, YOUR BAR, YOUR CLUB.
YOU CAN EVEN "BARTER" OUT THE WRAP.
INSTEAD OF TRYING TO COME UP WITH FRESH NEW MARKETING, BRANDING, WHY NOT JUST EMAIL ME?
If far easier to let an Expert think for you, then to wrack your brain and try what is unproven, untested and unknown.
I was @ The Grand Opening of a Florida "H&M" Fashion Store, and the FEM SPIN aka "DJ Shannon Chaney was phenomenal.
She has the Energy, the Beats, the Crowd moving, groovin and buyin.
If you have a Club in Florida, and your looking for a Female DJ who will pack your dance floor and keep it slammed with high level dance jams, you want this DJ.
Email Shannon @ firstname.lastname@example.org
She is just what your bar, club, sports bar, even Gentlemen's Club needs for one night to "INVIGORATE" the place.
You use the same DJs who get burnt out, spun out, and mixed out.
Bring in this "SUPERGIRL" for a Night and let her bring back the Night! Make it a Friday or Saturday Night, don't waste her Talent on a slow weeknight.
LET YOUR DJs BE THE CLUB'S EYES AS WELL AS EARS!
DJs,Now you should have a"BODY CAM"on you.
So,that you can show what you see right on the screens all over the Club.
ADD A PAIR OF GLASSES THAT PROJECT WHATEVER THE DJ SEES, ON SCREENS ALL AROUND YOUR CLUB.
INTERACT, PRO-ACT, REACT, DON'T JUST NOT ACT !!!
When I was producing High Energy Live Groups I had my DJ use a hand held mini camera to implement as part of his presentation.
He didn't just spin, he filmed, live. We were probably the first Concert Producers on the East Coast,to even feature this Technology.
You always want to be first, not second, not third, and certainly not last.
OUT OF FRESH "WOW", NOT ME, I EAT, SLEEP AND BREATHE IT.
RIGHT NOW, JUNE, WHILE YOU ARE EXPECTING A SLOW, HOT, SIZZLING, STEAMING MONTH, I SEE A PACKED FOUR NIGHTS A WEEK, "WOW FACTORS" FILLED MONTH.
STOP WAITING FOR MOTIVATION AND NO MORE HESITATION.
THE ROBOTIC BARTENDERS ARE HERE.
Never let your Top Female Bartenders go.
But now, be the first Bar to feature "SOMABAR", a Wi-Fi Connected Smart Bartender that's capable of making 300 different Cocktails.
Pour a mixer or spirit into an empty refillable dishwasher-safe 750ml "soma Pod" and plug each of these containers into the side of the machine.
"Somabar" can electronically detect the ingredients and suggest any number of recipes.
Choose a recipe and "SOMABAR" will make the cocktail right then and there.
If you put in ginger beer and then vodka, it'll give you a list and say "OK now you can make a Moscow Mule, or Madras or you can make whatever drinks "SOMABAR" suggests.
Through a Companion app you can share your own drink recipes with others.
"Somabar" is accepting pre orders for $429 and shipping is expected to start in July.
The "Madras" made for a Tech Writer, said "It hit the spot".
Imagine the media coverage, the guests converging on your bar, for the cost, you are looking at, a 100% return on your investment.
You read it here first, of course.
I say buy one. I am not paid a penny, but I know this is going to Pour like a Speed Pouring Bartender. And No Tipping required.
Stop being stuck on how to ENERGIZE YOUR BAR.
Karaoke is dead, darts, billiards, are the same.The usual Suspects who participate in these decades old bar activities, spend very little. Trivia, when did you ever have a $2000 nite? Stop wasting your bar nights away.
Your entire Customer Age Demographics are changing just as you as an Owner are aging, so are your patrons, yet others are becoming legal age drinkers.
Your stuck in a BAR WARP.
BEST HOTEL POOLS ON THE US MAINLAND & HAWAII
1. Hard Rock Hotel & Casino, Las Vegas
This is the Ultimate Cool Pool.
2. Glenwood Hot Springs Lodge,Glenwood Springs, Colo.
3. JW Marriott San Antonio Hill Country Resort
4. Hawks Cay, Duck Key, Fla.
5. Delano South Beach, Miami
6. Harrah's Resort, Atlantic City, Who knew, they do so little in Promotions, Marketing, Branding, they are losing hundreds of thousands of dollars in potential revenue.
7. Grand Wallea resort, Maui
8. Sheraton Waikiki Hotel, Honolulu
9. Mandarin, Los Angeles
10. Fairmont Scottsdale Princess, Scottsdale, Arizona
LOCAL PRODUCE A MUST !!
YOU SHOULD HIGHLIGHT LOCAL PRODUCE WHENEVER POSSIBLE.
YOUR DISHES SHOULD BE RICH AND FULL OF FLAVOR WITH LOTS OF LOVE PUT INTO THEM.
INGREDIENTS SHOULD BE HANDLED WITH CARE, AND A LESS IS MORE APPROACH, YOU SHOULD BE PROUD TO BE SOURCING AND SERVING LOCAL PRODUCT, WHERE EVER POSSIBLE.
NEVER SERVE FROZEN SEAFOOD, ALWAYS FRESH, GOOD QUALITY FISH.
YOU HAVE TO BE PASSIONATE IN THE KITCHEN.
NO PASSION, HORRIBLE FOOD, DIRTY KITCHEN.
AND STOP USING MICROWAVES.
TEN COMMANDMENTS FOR MUSICIANS:
1. ENJOY WHAT YOU DO. NOTHING IS WORTH DOING, IF YOU DON'T ENJOY IT.
SMILE AND ACT LIKE YOU'RE ENJOYING YOURSELF.
2. BE PROFESSIONAL. SHOW UP ON TIME OR EVEN EARLY. DRESS APPROPRIATELY. YOUR PERFORMING, DRESS IT.
3. PRACTICE, NUFF SAID. THAT INCLUDES, NOT READING SONGS ON STAGE. CHEAT SHEETS?
FINE ON A SMALL STAGE. BUT LOOKING DOWN FOR THE DURATION OF A SONG, MAKES THE AUDIENCE THINK, YOU DON'T CARE ABOUT THE SONG, SO WHY SHOULD THEY?
4. SPEND MONEY TO MAKE MONEY. PLAY PRO GEAR.
IT PAYS FOR ITSELF. ESPECIALLY IF YOU LOSE A GIG DUE TO INOPERABLE GEAR, OR A SLOPPY SET UP.
5. KEEP BREAKS TO A MINIMUM, AND LIMIT THE TIME.
MORE IMPORTANTLY, PLAY RELEVANT MUSIC, WHILE GONE. DEAD AIR KILLS A VIBE. IF YOUR PLAYIN THE BLUES, SERIOUSLY DON'T PUT ON LADY GAGA ON BREAK.
6. TAKE REQUESTS. MORE IMPORTANT THAN TAKING REQUESTS, DON'T LAUGH AT OR HUMILIATE PEOPLE WITH UNWANTED SONG REQUESTS.
ALWAYS RESPOND" WE WILL TRY TO GET TO IT FOR YOU".
YOU MAY KNOW MORE ABOUT MUSIC, BUT PUTTING A PATRON DOWN IS NOT GOING TO WIN YOU A FAN.
7. DON'T TAKE ADVANTAGE OF YOUR BAR TAB.
OR BRING A COOLER TO THE GIG. OR FALL OFF THE STAGE WHILE PERFORMING.
IT'S A JOB. IT'S THE BEST ONE YOU'LL EVER HAVE, BUT IT IS A JOB.
8. MARKET YOURSELF. SUPPORT YOUR BAND WITH MAJOR MAXIMUM SOCIAL MEDIA PLATFORMS.
COLLECT EMAIL ADDRESSES.
MAKE PEOPLE WANT TO SEE YOU PERFORM.
AND FANS LOVE FREE STUFF.
9. KNOW YOURSELF. PLAYING LADY GAGA THEN BLAKE SHELTON THEN RUSH MIGHT SHOW YOUR DIVERSITY, BUT IT CAN LOSE AN AUDIENCE FAST.
10. KNOW YOUR VENUE. JOHNNY CASH IS GREAT, EXCEPT WHEN THE CROWD WANTS BRUNO MARS.
YOUR WEB PAGE AND THE ELEMENTS YOU NEED TO HAVE ADDRESSED : I RECOMMEND www.avantinnovations.com
- Meta tag updates (Title, Description and Keywords)
- Set up Google analytics
- Set up Google webmaster tools
- Content optimization and update
- Upload Sitemap.xml
- Upload Robots.txt. Etc...
- Social Bookmarking
- Article creation and submission
- Press Release creation and submission
- Blog creation and posting
- Classified submissions (Product based websites)
With all above activities They will provide Google Places (Map) and Social Networking (Face book, twitter, Google+, LinkedIn etc.) for your site to get unique and targeted visitors from your targeted area.
RESTAURANTS, HERE'S A FRESH, NEW FEATURED DISH, ONCE A WEEK, THAT NO OTHER RESTAURANT IN YOU AREA IS EVEN THINKING OF...............
"PULLED BBQ PREMIUM ATLANTIC SALMON.
FULLY COOKED, FEATURE "PULLED BBQ SALMON TACOS".
CONTACT HIGH LINER FOODS.
FOR ONCE FEATURE A DISH YOU NEVER EVER THOUGHT OF.
WATCH THE ORDERS "86" THE ITEM.
WHY IS YOUR BAR SO PREDICTABLE?
I CAN WALK INTO A BAR AND TELL EXACTLY WHAT FRESH NEW INFUSION OF "CHANGE" HAS OCCURRED IN THE LAST YEAR AND WHAT HAS REMAINED THE SAME FOR YEARS AND YEARS. Be a "BAR MAVERICK", instead of doing nothing in regard to your Format, your Atmosphere, your Lack Of Cleanliness, your Overall Front Entrance and Rest Rooms Appearance, Your Failure to ENERGIZE your Bar with Craft Beers, Craftinis, Craft drinks, your continuing to book local bands that your local Crowd are burnt out on, and will never ever pay a Cover Charge to see, instead of featuring Karaoke, which is totally OUTDATED, you continue to see your business sink, so I ask you, BE A BAR MAVERICK, Take Back your Nights.
What you need, What your bar is screaming out for, What your bar is lacking, What your bar is missing out on, What Your BAR should do, to double, triple your Nightly Business, it's all a simple email away. You keep doing what doesn't bring you business, why not do everything, that DOES?
THE BIG BUCK THEORY !
YOUR THE KIND OF OWNER WHO, WHEN IT'S SLOW, YOU DRIVE BY YOUR COMPETITORS, TO SEE HOW THEY ARE DOING?
YOU START SENDING HOME STAFF, WHICH RESULTS IN THOSE EMPLOYEES, SEEKING WORK ELSEWHERE.
YOU START SLACKING ON YOUR CLEANING, YOUR BILL PAYING, EVEN YOUR TAX PAYMENTS.
THE "BIG BUCK THEORY" IN REALITY IS BEING FIRST TO CAPITALIZE ON THE HOTTEST TRENDS IN FASHION, ENTERTAINMENT, ART, COCKTAILS, DINING, DANCING, LIFESTYLES.
IF YOU DON'T HAVE A CLUE?
I CERTAINLY DO !
Instead of being slow and empty, let's pack your place