SEPTEMBER 2015 - THESE ARE THE $ MONTHS

SEPTEMBER 2015 - THESE ARE THE $ MONTHS

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SEPTEMBER 2015 - THESE ARE THE $ MONTHS
By RichUnger@promotingnightclubs.com
941-552-9866
ALL PHONE CALLS RECORDED FOR QUALITY ASSURANCE

 IT'S SEPTEMBER, AND THESE ARE THE REAL $ MONTHS AHEAD.
THESE ARE NOT THE MONTHS WHERE YOU PAY KYLIE OR KENDALL JENNER $200,000 TO APPEAR AT YOUR CLUB. A CLUB IN QUE. PAID KYLIE THAT FEE, AND IT IS INSANE. SHE CAN'T SING, SHE CAN'T PERFORM, SHE SIMPLY APPEARS AND UNLESS THE COVER CHARGE IS $100 AND THE DRINKS $50 EACH HOW DO YOU EXPECT THE CLUB TO EVEN BREAK EVEN?
THIS PAYING FOR A LIST TO D LIST CELEBS OUTRAGEOUS FEES JUST TO SIMPLY SHOW UP, THEN DISAPPEAR AT YOUR CLUB IS INSANE IN THE BRAIN.
 THESE ARE ONLY THE "MONEY MONTHS", WHEN YOU USE PRACTICAL, LOGICAL BUSINESS DYNAMICS TO OPERATE.
THESE ARE THE "MONEY MONTHS" WHERE YOU STOP THE LOCAL BANDS, STOP THE CHEAP DRINKS, STOP THE KARAOKE, STOP THE EXPENSIVE REALITY TV PERSONALITIES AND TOTALLY FOCUS ON "FUN", "WOW", "FAB". IF YOU DON'T KNOW WHAT THESE THREE ELEMENTS ARE, THAN I URGE YOU TO LEARN.

FIRST IS "CRAFTOBER, ROCKTOBER, OCTOBERFEST, CREATE THE FEST, THAT BEST FITS YOUR ESTABLISHMENT, BUT THIS ENTIRE MONTH IS ALL ABOUT 
FOOD
FUN
DRINK
MUSIC
AND YOU SHOULD MAXIMIZE YOUR MONTH TO MAKE IT THE MOST PRODUCTIVE OCTOBER YOU HAVE EVER EXPERIENCED.
YOU HAVE THE ENTIRE MONTH OF SEPTEMBER TO PLAN IT, PROMOTE IT, PUMP IT, PUSH IT.
DON'T TAKE THE EASY WAY, TAKE THE MOST PROFITABLE WAY.
YOUR MENU, YOUR DECOR, YOUR SIGNAGE, YOUR BAR STAFF'S UNIFORMS, EVERY ELEMENT OF YOUR VENUE HAS TO BE TOTALLY TRANSFORMED FOR THIS MONTH OF OCTOBER TO RETURN THE REVENUE YOU NEVER EVER THOUGHT YOU COULD GENERATE.
                  NEXT

NOW IS THE TIME TO PLAN AND PROMOTE "HALLOWEEN" IT FALLS ON A SATURDAY, SO THEREFORE FRIDAY NIGHT IS PART ONE OF A TWO NIGHT HALLOWEEN FRIGHT WEEKEND.
DON'T JUST TREAT FRIDAY NIGHT WITH NO TRICKS, AS A REGULAR FRIDAY NIGHT. WHY LOSE THAT EXTRA $5000?
DON'T JUST HOLD THE TYPICAL HALLOWEEN COSTUME CONTEST. HOW CAN YOU DOUBLE IF NOT TRIPLE WHAT YOU DID LAST YEAR, IF YOU DON'T PUT THAT "WOW" INTO THAT WEEKEND?
IT'S ONE OF THE BIGGEST WEEKENDS OF THE YEAR. EVERY 
BAR
LOUNGE
CLUB
SPORTS BAR
GENTLEMEN'S CLUB
BAR & GRILLE
RESTAURANT THAT HAS A BAR
EVERYONE OF THESE ESTABLISHMENTS SHOULD HAVE THE MOST "FRIGHTFUL, FUN FILLED, STAND OUT, STAND ABOVE WEEKEND THAN ANY OTHER FOOD AND BEVERAGE, OR BEVERAGE ONLY AREA WITHIN A TEN MILE AREA OF YOUR ESTABLISHMENT. I DO IT, WHY CAN'T YOU?
________________

THEN THERE IS THE "NIGHT BEFORE THANKSGIVING", ONE OF ANOTHER BIGGEST NIGHTS OF THE YEAR.
DON'T BOOK SOME LOCAL BAND AGAIN.
LET ME GIVE YOU A NIGHT YOU ONLY DREAMED ABOUT.
EMAIL, RichUnger@promotingnightclubs.com

NO DRINK SPECIALS, NO CHEAP BEER, NO FREE COVER, COLLEGE STUDENTS ARE HOME, MONEY TO BURN.

AND "THE NIGHT BEFORE CHRISTMAS EVE", ANOTHER, CROWD PACKING, HOLIDAY CHEER DRAWING CROWD, FILLED WITH MUSIC, FUN, "WOW".

ALL THESE NIGHTS ARE COVER CHARGE AT THE DOOR.
WHEN YOU HAVE UNIQUE THEME NIGHTS,YOU ALWAYS CHARGE A COVER CHARGE, YOU CANNOT, YOU SHOULD NOT EVER, NEVER PLACE THE BURDEN OF YOUR ENTERTAINMENT ON THE BAR.
THE BAR IS YOUR "GRAVY TRAIN".

FINALLY, THERE IS "NEW YEAR'S EVE", A PRE SOLD OUT NIGHT OF RESERVED TABLES, PREMIUM BOTTLE SERVICE, ULTRA SMALL PLATES, SPECTACULAR MUSIC,
AND OF COURSE MORE "WOW", THAN ANY GUEST CAN EVEN IMAGINE.

THE BOTTOM LINE IS, THESE NIGHTS TAKE PLANNING, LOTS OF PLANNING, PROMOTING, SOCIAL MEDIA MAXIMUM PUSHING, SMOOTH PRODUCING, AND ULTIMATELY FLAWLESS PRESENTING.
ARE YOU PREPARED TO PUT YOUR BLOOD, SWEAT AND TEARS INTO THESE NIGHTS, OR ARE YOU SIMPLY GOING TO GO THROUGH THE MOTIONS AND MAKE LESS THAN 1/4 OF WHAT I WOULD?
EMAIL RichUnger@promotingnightclubs.com NOW, because NOW is the time to start the PROCESS. 
_______________ 

 

  
 TRUE STORY:

THREE PARTNERS OPEN A GENTLEMEN'S CLUB.
But, they allow 18 and up in, when only 21 and up, can legally drink.
What is the purpose of letting in minors?
They are considering using Club Promoters?
They invested alot of money in the decor, design, and take over of this Gentlemen's Club, but biz is slow.
It's their fault.
None of these Three Investors know the first element of running a Gentlemen's Club.
I don't know the reasoning as to why they even ventured into this biz, but I do know, they won't make it another six months, on the path they are pursuing.
THEY DON'T KNOW ANYTHING!
This is why when you one Partner find others with the Financial Strength, and then they enter into this business, it almost never, ever succeeds. It's not meant to be a MONEY MAKER.
They get swept up in the atmosphere and World of the Business, they become "Damaged Owners", their logic leaves the every day operating.
This Gentlemen's Club has no Web Site   ( A MUST) no Face Book Page, not a Single youtube video, no Twitter, they have ZERO PRESENCE on the web.
 Three Partners who had no biz going into this biz.
Egos dictate the discussions of what to do, how to do it, when to do it, why do it, who to do it?
This is a perfect example of losing your investment, because you put your money, where you know nothing about how to make it GENERATE more MONEY FOR YOU!!
_______________

ANOTHER TRUE STORY:
  A NEW OWNER COMES TO FLORIDA AND DECIDES TO OPEN A SPORTS BAR FRANCHISE IN A SPACE CONNECTED TO A VERY LARGE MALL.
 SO HE BUILDS OUT THE SPACE, FOLLOWS THE FORMAT OF THE FRANCHISE, OPENS UP WITH A LIVE RADIO REMOTE AND NEWSPAPER AD IN THE DAILY PAPER. LESS THAN A YEAR LATER, HE IS RELEASED FROM HIS FRANCHISE AGREEMENT BY THE SPORTS BAR COMPANY, AND HE SIMPLY CHANGES THE NAME, CHANGES THE MENU, LEAVES THE SAME COLORS AS THE SPORTS BAR WERE UP, AND BECOMES A CARIBBEAN FOOD/DRINK BAR.
THE PROBLEMS ARE:
A. HE HAS NO SOCIAL MEDIA PRESENCE AT ALL
B. HE DID NOTHING TO SHOW THE DIFFERENCE BETWEEN WHAT THE SPORTS BAR WAS, AND WHAT THE NEW FORMAT IS.
C. HE SPENT NEXT TO NOTHING, REINVENTING THIS SPACE TO REFLECT IT'S NEW IMAGE.
D. HE DID NOT CAPITALIZE ON HIS NEW FORMAT, IN ANY WAY, SHAPE OR FORM.
E. BOTTOM LINE, SADLY AND UNFORTUNATELY HE IS GOING TO BE OUT OF BUSINESS WITH ANOTHER YEAR.
F. HE HAS ZERO PROMOTIONS THAT WOULD BE IDEAL FOR THIS TROPICAL FORMAT.
IN CLOSING, YOU CAN'T JUST CHANGE THE NAME ON THE SIGNS, AND EXPECT A CROWD, WHEN YOU NEVER HAD A CROWD UNDER YOUR SPORTS BAR FRANCHISE NAME.
YOU REALLY SHOULD NOT BE IN THIS BUSINESS.
YOU HAVE INVESTED TOO MUCH MONEY INTO A BUILDING THAT YOU DO NOT OWN, YOU ARE PAYING WAY TOO MUCH RENT ON, AND YOU ARE DESPERATE TO SUCCEED, BUT YOU DON'T HAVE THE KNOWLEDGE, EXPERTISE, OR BACKGROUND, YOU SHOULD HAVE CALLED OR EMAILED ME.
I WISH YOU MUCH SUCCESS, BUT I SEE TOTAL FAILURE...................

_________________________________________________ 

 

If Every BAR, CLUB, GENTLEMEN'S CLUB, SPORTS BAR, BAR & GRILLE, LOUNGE HAD AN OWNER THAT SPENT TEN HOURS A DAY, SIX DAYS A WEEK ON THE PREMISES, THEY WOULD MAKE ALOT MORE MONEY, AVOID ALOT MORE DRAMA, HAVE A MUCH BETTER STAFF, RUN A FAR SMOOTHER DAY TO DAY OPERATION.
IT'S THE STRATEGY BEHIND "CULVER'S" THE VERY SUCCESSFUL, VERY QUICKLY EXPANDING HAMBURGER QUALITY FAST FOOD FRANCHISING BRILLIANCE.
THEIR OWNERS AND MANAGERS TRAIN FOR 16 STRAIGHT WEEKS BEFORE THEY ASSUME CONTROL OF THEIR FRANCHISE. THIS IS THE WAY I FEEL SUCCESS IN THE FOOD AND BEVERAGE BUSINESS IS ATTAINED.
DISCIPLINE
CONSISTENCY
TENACITY
LEADERSHIP
QUALITY
CLEANLINESS
RESPECT
DEDICATION
YES, THAT IS ASKING ALOT, THAT'S WHY SO MANY BARS CLOSE, SO MANY RESTAURANTS GO OUT OF BUSINESS.
TOO MUCH EGO, WAY TOO LITTLE LISTENING, LEARNING.
WHAT EACH BAR OF IT'S TYPE LACKS IS GRASPING THE ENTIRETY OF DAY TO DAY,NIGHT TO NIGHT OWNERSHIP/MANAGEMENT.
I RECEIVE EMAILS CONSTANTLY FROM PEOPLE WHO ARE NOT QUALIFIED TO BE IN THE POSITION THEY HAVE BEEN PUT, SO THEY LOOK TO ME FOR "EXPERTISE", BUT I CAN'T TEACH SOMEONE WHAT THEY NEED TO LEARN FIRST HAND BEFORE THEY THINK THEY ARE READY FOR A JOB THEY DON'T KNOW THE FIRST STEP ABOUT.

ON RESTAURANT TRENDS, THE FASTEST GROWING CUISINE IS Image result for PHOGA VIETNAMESE FOODVIETNAMESE SOUPS, DISHES, MOST WITH RICE. ONE OF THE MOST SUCCESSFUL CHAINS TAKING FULL ADVANTAGE OF THIS FOOD FAD IS " AND CALLED "PHOLICIOUS".THEY HAVE TWEAKED THIS FORMAT, AND IT SHOWS, IT TASTES, IT SELLS.
______/

JACK DANIELS IS CHASING "FIREBALL". IT'S FASCINATING TO WATCH A GREAT BRAND, ROLL OUT A PRODUCT DESIGNED TO CAPITALIZE ON THE HUGE, WIDE POPULARITY OF A NEW BRAND ON THE BAR. THERE IS NO STOPPING "FIREBALL". THEY ARE VERY SHARP, AGGRESSIVE, AND RELENTLESS MARKETING EXPERTS.
THEIR CASES ARE BREAKING RECORDS FOR SALES.
THEIR PRODUCT IS EMBRACED BY MILLENNIALS,BOOMERS, AND THEY PUSHED THEIR WAY ON TO THE SHELVES,BECAUSE THEIR TIMING TO BRING THIS NEW "WHISKY" TO THE PUBLIC WAS PERFECT.
THEY WENT AFTER COLLEGE STUDENTS OF LEGAL DRINKING AGE,CONSISTENTLY AND TENACIOUSLY.
NOW IT'S A MUST DRINK BRAND.
THAT'S HOW I THINK, AND STRATEGIZE, YOU GO HEAD TO HEAD, YOU NEVER PLAY CHICKEN AND YOU NEVER BACK DOWN.
I HAVE TAKEN THE MOST POPULAR BARS AND EMPTIED THEM OUT WITH THEIR PATRONS GOING TO ANOTHER BAR, THEY RARELY THOUGHT OF BEFORE.
WHY?
"FUN", "WOW", "FAB", THESE THREE DYNAMICS ARE WHAT THE MAJORITY OF BARS, CLUBS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, SPORTS BARS, LOUNGES, HOTEL BARS, BAR AND GRILLES, ALL, ALL, MISS OUT ON.  
WANT TO KNOW WHY YOUR NOT MAKING "MAXIMUM MONEY", FILL OUT THIS FORM, YOU HAVE EVERYTHING TO GAIN AND NOTHING, THAT'S RIGHT NOTHING TO LOSE.

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Copyright 2015 Rich Unger

 

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