OCTOBER 2015 - HALLOWEEN IS 2 NIGHTS! 

OCTOBER 2015 - HALLOWEEN IS 2 NIGHTS! 

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OCTOBER 2015 - HALLOWEEN IS 2 NIGHTS! 
By RichUnger@promotingnightclubs.com

CALL RICH UNGER IF YOUR A BAR, RESTAURANT, SPORTS BAR, GENTLEMEN'S CLUB, LOUNGE, BEACH BAR, BAR & GRILLE, OWNER ONLY.
ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE. 941-552-9866
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This Year Halloween falls on a Saturday Night, how great is that?
 You take Friday Fright Night and you focus on ONE MAJOR THEME Halloween Party.
Then on Halloween Saturday, you totally transform into ANOTHER MAJOR THEME.

I KNOW EXACTLY WHAT TWO THEMES WILL BREAK ALL HALLOWEEN CROWD, CASH, RECORDS FOR YOUR BAR, CLUB, BAR & GRILLE, SPORTS BAR, GENTLEMEN'S CLUB, LOUNGE.
ONE THEME FOR FRIDAY NIGHT.
ONE THEME FOR SATURDAY NIGHT.

YOU THINK ABOUT WHAT THEMES, I KNOW WILL SCARE YOUR CASH FLOW INTO  THE BIGGEST HALLOWEEN YOU HAVE EVER HAD? 

                      ANYWAY,

Of course your entire front entrance and whole interior should be decorated for both nights.
Of course, your entire staff should be in creative costumes.
Of course, you use the entire Month of October to maximize Social Media Marketing. 
Of course, you use your interior with huge banners to promote the entire Halloween Weekend.
Of course, you create one Theme for Friday Night and a totally different Theme for Saturday Night.
Of course, you feature new streams of income that you normally would not have.
Of course, you request your Liquor, Beer, Energy Drink Vendors to provide you with Party Packs, POS, Sponsorships, Major Support. DO NOT TAKE "NO" for an answer, go to the Top Local Management, if your Salesperson gives you "JIVE EXCUSES".
Of course, you charge a "Cover Charge" both Nights.
Of course, if you serve food, you incorporate food service that caters to Halloween on both nights, but in different Creations on Friday and new Creations on Saturday.
Of course, you feature non stop Entertainment, from utilizing your Flat Screens, to your Contests, ( not just the usual Costume Contest, go way beyond that) to your Music, your Live Thrills and Chills.
Of course, your "VIP AREAS" should stand out, as exceptional "Haunted Extraordinary", so that Spenders are drawn to pay to be "VIP" both nights, that again, you change the Decor from Friday Night to a SCREAM "VIP AREA" for Saturday Night.
Of course, you film both nights.
Of course you take lots of photographs both nights. 
Of course, you don't waste a penny on radio ads. They do not produce enough results to even justify what you spend.
Of course, you don't spend a penny on any Newspaper, Magazine, NONE. Why? Because they don't bring in your customers.
NEED THE EXPERTISE OF THE BEST IN THE BIZ?
WANT TO PACK YOUR PLACE LIKE NEVER BEFORE?
THEN email RichUnger@promotingnightclubs.com
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YOU WATCH THE BAR REALITY SHOW, BUT YOUR NOT RUN DOWN, YOUR NOT A DRUNK OWNER, QUITE THE OPPOSITE, YOUR BAR, CLUB, RESTAURANT/BAR IS BEAUTIFUL, YOU DON'T NEED A "MAKE OVER", A "NAME CHANGE", "A MAJOR CONFRONTATION".  
 Your Bar should be packed right now.
You don't need to be "RESCUED", But you do need to be "INVIGORATED". Your bar LOOKS GREAT. Your interior Outstanding.
You don't need to go through a cursing, yelling, Scene, just for the cameras. 
You certainly do not need to be on TV, and the center of "UNNECESSARY ABUSE".
What you do need is "EXPERTISE".
You don't want to be an aging out of date Beautiful Venue, because you don't know how to bring in the right demographics.

FIVE WAYS YOU CAN STAY RELEVANT:

A. "KFC" brought back the late great "COLONEL SAUNDERS", because he made "KFC" the name, the brand, the chicken, the DEMAND.
You should bring back what made your venue great, that you no longer market.
You don't need drink specials, and food giveaway prices, like everyone else. What you do need is "FUN", "WOW" and "FAB".
You were known for all of these elements once upon a time, but you never updated, upgraded and uplifted them to fit in today's culture. It's time you did.

B. I went into a "RED LOBSTER", the fixtures, the seating, the entire interior was so outdated, worn out, just very unfriendly.
Look @ your own Establishment, worn out carpet, dirty bathrooms, torn chairs, banged up tables, faded paint walls.
Why do you expect to do business, when you don't even care about your business?

C. Be @ The Place You Own!
Why are so many bars, clubs, sports bars, gentlemen clubs, bar & grilles, missing their Owners?
The worse way to run a Food and Beverage, or Beverage only Business is to not be on the premises.
You can't run another business and trust, count on and hope that those you place in charge are going to be 100% in your corner.
That is a rarity, not a common occurrence.
No matter how good your Manager is, if you the Owner is not there, even with cameras, you have no clue of what goes on.
You need to be proactive and hands on.
You can make up excuses, but the bottom line is, be there, or lose here.
Sure there are down times, and slow periods, where you are not required to be there, but otherwise, you need to eat, sleep and breathe your business.
When you leave an inexperienced Partner in charge, what do you expect to happen?
When you have no experienced, dedicated, loyal and trust worthy Key Person, no wonder your money, liquor and nights are coming up "SHORT".

D. Accept & Wrap Yourself Around Technology.
How can you not have your own web site?
How can you simply rely on weak posts and content on your Face Book Page?
How can you ignore the FREE, the FREE, the FREE Social Media Marketing Power, Reach & Draw?
Don't fight the Future, because it's NOW.
You keep wasting $ on Newspaper Ads, Radio Spots, then you wonder why nobody is coming in?
It's because your NOT REACHING ANYBODY.
Social Media is burning up with Food and Beverage, Beverage Only Venues drawing in Women who Spend, Movers and Shakers, Young Professionals, Men with $. Yet your missing out on 99% of them, because you don't understand "SOCIAL MEDIA MAXIMUM MARKETING". I eat, sleep and breathe it.
You have no clue.
It's time you did!

E. Evolve Your Entire Concept!
From your Menu to implementing a Drink Menu, to featuring Craft Beers, Craftinis, Craft Cocktails, your bar is not buzzing, it's bummed out. Even your Bar Staff looks burnt out. Your not "Evolving", your "Evaporating".
You don't need to be "rescued", you need to be "INVIGORATED".

You have Baby Boomers, Generation X, Millennials, yet, you don't know what to do, how to do it, when to do it, why to do it, whom to do it to?

Stop wasting TIME, MONEY, ENERGY, Listening to everyone who doesn't know anything, and email RichUnger@promotingnightclubs.com

STOP SUFFERING. STOP LOSING $. STOP BEING DEPRESSED. STOP DRINKING. STOP RUNNING AWAY FROM YOUR OWN PLACE.
STOP THE PITY PARTY. STOP WASTING $.
STOP, STOP, STOP, STOP, STOP, STOP                               STOP. 

  Hello, My name is Diane, We have a Hookah Lounge/Nightclub in ___________. We just opened and are looking for Promoters. We have a DJ, professional sound system, big dance floor, you can check our photos on Face Book or our Web Site___________. Thanks.

 

MY RESPONSE:  DIANE, WHY WOULD YOU WANT TO HAVE STRANGERS BRING IN PEOPLE, THAT MAY OR PROBABLY MAY NOT EVEN BE THE KIND OF CUSTOMER YOU WANT?
WHY WOULD YOU WANT A STRANGER TO RUN YOUR DOOR?
WHY WOULD YOU WANT A STRANGER TO TAKE YOUR COVER CHARGE AND A PORTION OF YOUR BAR SALES?
WHY WOULD YOU WANT A STRANGER TO BRING IN THEIR OWN DJ AND SECURITY PERSONNEL?
WHY?
IT'S YOUR BUSINESS, DON'T YOU THINK YOU SHOULD KNOW HOW TO ATTRACT QUALITY PATRONS, ESPECIALLY WOMEN?
DON'T YOU THINK YOU SHOULD BE "HANDS ON" AND UNDERSTAND THE METHODS TO THE MADNESS THAT THIS BUSINESS ENTAILS?
DON'T YOU THINK YOU SHOULD KEEP EVERY PENNY YOUR BUSINESS TAKES IN, AND NOT GIVE A DIME TO SOME STRANGER?
THIS "STRANGER", HAS NO INSURANCE OF ANY KIND, NO LICENSE TO OPERATE, NO SALES TAX ACCOUNT WITH THE STATE, NOR DOES THIS STRANGER EVEN PAY THE SALES TAX.
 THIS STRANGER IS GOING TO USE THEIR OWN SOCIAL MEDIA SITES, AND YOU HAVE NO SAY,NO CONTROL, NO INPUT OVER THE CONTENT, THIS STRANGER POSTS.
 DO YOU KNOW THAT FAR TOO OFTEN, THE PEOPLE THAT CLUB PROMOTERS ATTRACT, BRING IN THEIR OWN "PINTS" OF LIQUOR?
OH YES THEY DO !!!!!
YOU WILL FIND THE EMPTY BOTTLES ON YOUR FLOOR THE NEXT MORNING.
 DIANE, YOU SADLY WON'T LAST A YEAR, DEPENDING ON "STRANGERS" TO BRING IN THE RIGHT CUSTOMERS ON THE IDEAL NIGHTS, BECAUSE THIS "STRANGER" HAS NO GRASP OF "FUN", "WOW FACTORS" OR "FAB".
 DIANE, WANT TO KNOW THE A TO Z OF OWNING, MANAGING, MARKETING, PACKING YOUR PLACE?
THEN STOP YOUR NEW FOUND DEPENDENCY ON SO CALLED CLUB PROMOTERS AND EMAIL RichUnger@promotingnightclubs.com AGAIN, only this TIME, for your own survival, LISTEN TO ME.  
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HELLO Rich, 
                   My Restaurant/Bar features a DJ on Friday and Saturday Nights.
I also present local bands, celebrate "Birthday Parties".
People only come in, if we are giving something like a "Birthday Party".
Just need some advice, as to what I am doing wrong and what I am doing right?
Appreciate it,
Barb

 

My Response:
                     Barb, you need more than my "advice", you are in urgent need of my "EXPERTISE". If people are not coming in, unless your hosting a Birthday Party, you are in major trouble.
You are either prepared to:
A. Learn how to Master "Maximizing Social Media".
B. Learn how to Capitalize on what your Hosting, not what the price of a drink or beer is.
C. Learn how to take four nights a week,Wed-Sat.,  Sunday, when Monday is a Holiday,and present more than just Music to Dance to, but "FUN", "WOW FACTORS", when was the last time you were packed for a "THEME NIGHT", PREMIER PARTY, "EVENT NIGHT", "CELEBRATION NIGHT", "CONCEPT NIGHT", "CONTEST NIGHT", "FAB NIGHT"?
 Barb, you are way off the tracks, You want to make serious $, then take this Business Seriously.
Email RichUnger@promotingnightclubs.com
WHAT YOU HAVE TO BRAIN STORM ABOUT, I HAVE ALREADY DONE AND CREATED FRESH NEW CONCEPTS, THAT YOU WON'T. I EAT, SLEEP AND BREATHE THIS INDUSTRY.
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THE IMPACT OF BEER:
$252 BILLION IN ECONOMIC OUTPUT
NEARLY $50 BILLION IN TAXES
1.75 MILLION JOBS
THE USA IS "BEER NATION". 
______________________________/ 

The Top 10 Best Food Scenes In The USA

1. Minneapolis-St. Paul

2. Louisville

3. Nashville

4. Providence, R.I.

5. Raleigh, N.C.

6. Ashville, N.C.

7. Oakland

8. New Orleans

9. Portland, Maine

10. Charleston, S.C.

________________/ 

Hi
I read your ‘rant’ if you would call it that on http://www.promotingnightclubs.com I enjoyed listening to your story.
I was wondering to attract a lot of social media hype and attention, via gorilla marketing techniques and also a viral video. Once I have this bustling crowd of followers in the palm of my hand I want to release  information like a grand opening for and event, eg a night club.
question 1-how to I go about working with a club showing them my marketing muscle, how do  get them to promote an event at their night club. (Is their a website that connects small time promoters to clubs so they can negotiate on hosting an event for them or with them whichever really)
question 2- lets say I have 10,000 followers on social networking sites can I use this alone as a ticket to work for a club so that I can promote for them. (what else would the club need to see from me in order to trust me with one of their nights) Thomas.

 My Response:
                           Thomas, why ask me, every single question, that you should have the answers to already?
Why ask me, to make you a so called "Club Promoter"?
Why should or would any Club Owner work with you, when you don't know the first steps to take to even promote an Event?
When you, don't even know what kind of event to promote?
When you, have no clue how to Maximize "Social Media Marketing"?
When you want to be what you have no clue how to be?
Thomas, keep your day job, PLEASE!!!
There is no such web site you seek.
No Successful Club Owner or Expert would give their years of Experience, Knowledge and Expertise to everyone and anyone, except what you see on that Bar Show on TV. But, pssst,notice he does not use, or want or even suggest so called "Club Promoters".
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   Ever Consider A Mascot For Your Bar,Club, Restaurant, Sports Bar, Bar & Grille?
  There is a hugely successful Bar/Sports/Grille/ in Florida called "Gecko's". There logo is of course a creative "Gecko". They don't have a Mascot Gecko, but they do have the "Gecko", on every single form of Branding, Advertising, Marketing they do.
Imagine having Six Excellent Looking, Ideal Menus, Great Food & Service Locations all cranking out revenue and packing in people for Lunch, for Happy Hour, for Dinner, for Late Night? They do and they do it very, very, well. Would a Mascot benefit them?
Absolutely.They do alot of Charity Events, what better dynamic to represent their Chain, than a "Mascot Gecko"? There is none.

  The wearing of Logo Branded Shirts or Tshirts is not the same as having your MASCOT appear in person.
A MASCOT builds your Brand.
A MASCOT enlightens people who never were your customers to become one.
A MASCOT is the symbol that represents your Brand, better than any other Marketing Tool.
If you have a logo that is a Character, Animal, you should have a Costume made, and take to the streets, games, events, parties, charity events, the possibilities are endless. Consider a "MASCOT", because you need high profile visability in your Community.   
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Check Out The Franchise "MIAMI GRILL", "PITBULL" is a Business Partner.
Cheesesteaks, Wings, Gyros, Burgers, just for starters.
www.miamigrillfranchise.com
I chose to mention this Franchise, because I am a huge "PITBULL" Fan, and if he put his $ into this Company and is a Business Partner, than you should look into it as well.
Say, your in Ohio, in a great Community that has all the usual suspects, in "Fast Food" and "Fast Casual Food".
Isn't it time your Area, experienced a fresh new Concept?
Before you even consider a Franchise, go visit at least five of them.
Talk to the Franchisees.
Observe the Employees.
Look @ what is selling.
Look @ when it is busy.
Look @ the appearance, atmosphere and cleanliness.
Look @ the Location, Parking and Access.
I once sold my Nightclub, to a potential Owner who had his Wife sit out in front of my Club for weeks, counting heads going in.
Then she sat at one of my interior bars, watching what was being poured and when and for how much?
Then this Couple bought my Club.
Numbers on paper are meaningless.
Seeing is believing.
"Trust but Verify".
Considering buying a Franchise?
STOP, email RichUnger@promotingnightclubs.com before you sign anything, write any check, or commit.
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 Finally,October, is the start of the Serious "MONEY MONTHS", instead of doing what you always do, spending what you usually spend, listening to who you regularly do, STOP, Read my Content on my Site, then only if your an Owner, call me @ 941-552-9866. All Calls are recorded for Quality Assurances. No Club Promoters, No Managers, Only Owners, because the bucks start with YOU. 


  

Copyright 2015 Rich Unger

 

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