NOVEMBER 2015 - NITE BEFORE TURKEY & MORE

NOVEMBER 2015 - NITE BEFORE TURKEY & MORE

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NOVEMBER 2015 - NITE BEFORE TURKEY & MORE
By RichUnger@promotingnightclubs.com

CALL RICH UNGER @ 941-552-9866 ONLY.....IF YOUR AN OWNER OF A BAR, NIGHTCLUB,SPORTS BAR, GENTLEMEN'S CLUB, RESTAURANT W A BAR, BAR & GRILLE, LOUNGE. ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
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 I am going to feature this "Nite" in both of my November Columns. 
 "THE NIGHT BEFORE THANKSGIVING" is one of the biggest Nights of the Year.
What are you prepared to do NOW, to pack your place with beautiful Women and Men who spend. No sloppy Clothing, No local Bands, No Boring DJs, No Drink Specials, No Free Cover Charge, ABSOLUTELY NO WAY.
Everybody wants to "PARTY", "The Night before Thanksgiving".
If your bar, club, gentlemen's club, lounge, sports bar is in a "TOW TO GO" area, where, BUD BEER, AAA join forces to send out "Tow Trucks" to bars to pick up both the driver and his vehicle for free,
and take them home, then take full advantage of it.

  It doesn't matter who your band is, your DJ does not need to even speak on the MIC, it's all about the MUSIC. That Dance Floor should be packed from open to close.

Your bartenders should be speed pourers, not over pourers.
Your dance floor should have brand new Accessories, for your
Female Patrons to dance on. It's the Night, you pull out all the stops.

You want a Great Crowd. 
You want a Stylish Crowd.
You want a Spending Crowd.
You want a Trouble Free Crowd.
You want a RECORD NIGHT !!
Why risk anything less?
If you don't know it ALL, I DO !
You can watch Reality Bar TV all you want.
But what is that going to do, to help you stay on TOP?
What is that going to do, to "INVIGORATE" your PLACE?
Don't let any new bar, new club, new sports bar open up and let them take your patrons, your revenue.
YOU ALWAYS TAKE THE THUNDER OUT OF ANY NEW ESTABLISHMENT OPENING.
Don't ever give them a Free Pass.................................... 

Want to have the "BIGGEST TURKEY SHOOT" in your area?
Want to have the "BIGGEST NIGHT" in your area?
Then email, RichUnger@promotingnightclubs.com
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WHEN "THE NIGHT BEFORE THANKSGIVING" IS OVER, AND YOU DIDN'T EVEN BEAT LAST YEAR'S NUMBERS, MAKE SURE YOU CONTACT ME BEFORE YOU MISS OUT ON "THE NIGHT BEFORE CHRISTMAS EVE" AND "NEW YEAR'S EVE".
DON'T LOSE MORE MONEY. 
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   The following information is vital to your survival and success. The days of simply swiping a charge card are OVER.
The days of simply accepting cash only are OVER.
The days of simply taking Travelers Checks are OVER.
They all remain REVENUE RETURNERS, but now it's time to keep up with the latest Technology Payment Process.
I take the time to provide you this information, because I want you to Succeed, not Sink.
Read the following, then follow the information I have given you to updating your current Transaction Taking.
As Dylan sang decades ago, but now so applicable, "The Times They Are a Changin". 
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 Consider, Apple Pay for FOOD & BEVERAGE ESTABLISHMENTS IN THE US.
Apple Pay gives your customers an easy, secure, and private way to pay in BARS, NIGHTCLUBS, RESTAURANTS, GENTLEMEN CLUBS, SPORTS BARS, BAR & GRILLES, LOUNGES, even "STARBUCKS" now accepts "Apple Pay" within apps using the devices that you currently have with your Credit Card Processing Firm,for every day transactions. 
KEEP IN MIND YOUR STILL ACCEPTING CASH, TRAVELERS CHECKS, MASTER CARD, VISA, AMEX, AND DISCOVER CARDS.
   But, Accepting Apple Pay is faster than accepting traditional credit and debit cards. Customers no longer need to spend time searching for their wallet and finding the right card. Within apps, your customers can check out with a single touch.
Accepting Apple Pay is also more secure than accepting traditional credit and debit cards. Every transaction on your customer’s iPhone or iPad requires Touch ID—our fingerprint identity sensor—authentication or passcode. And each time your customer takes their Apple Watch off their wrist, the passcode must be entered to access it. In addition, you don't receive your customer’s actual credit or debit card numbers, so you aren't handling actual credit or debit card numbers in your systems when they pay with Apple Pay.
How do YOU start accepting Apple Pay in my Bar, Restaurant, Sports Bar, Gentlemen's Club, Nightclub, Bar & Grille, Lounge, Beach Bar?
Simple, Apple Pay works with Visa, MasterCard, American Express, and Discover cards and existing payment providers.
This is a "WIN WIN" Transaction Concept, that brings your Payment Processing into the future of how Consumers are going to pay.
   In addition to the millions that currently are paying Restaurants/Bars, using "APPLE PAY".
   To accept Apple Pay in your Bar, Restaurant, Sports Bar, Nightclub, Bar & Grille, Gentlemen's Club, Lounge, Beach Bar, you need to have a contactless payment-capable point of sale terminal. Contact your payment provider so they can set up your terminal, and tell them you would like to accept Apple Pay.
Work on your "Payment Provider" to underwrite some of the cost of this new Terminal. Yes, they do provide such financial accommodations. But you often have to go to TOP Management, and not the basic Credit Card Transaction Rep who handles your account.
One of the Best Payment Providers is "First Data", they have excellent Customer Service and Support.
Don't Hesitate, Millennials have embraced "Apple Pay" as their way of paying for "Dining Out", "Drinking Out".
Ask your current Processing Provider to set up Apple Pay for you. If they can't, then search for a "Great Track Record" Processor Provider" who does offer "Apple Pay" and negotiate the best rates you can, the lowest fees you can, before you sign on their dotted line.
Don't wait, don't even hesitate, I am not paid a penny for urging Owners of Food/Beverage Establishments to use a Product or Service, it just makes good Updated Method for Customers to Pay, as well as smart Business Sense.
Email, RichUnger@promotingnightclubs.com 

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DO YOU HAVE A LOCAL WINERY WITHIN 100 MILES OF YOUR BAR?
DO YOU HAVE A CRAFT BREWERY WITHIN 100 MILES OF YOUR BAR?
Contact both of them.
Create a Relationship.
Propose " Brand Events", "Local Wine Nights", " Salute Local Brews & Bands Nights".
Why keep buying off brand Wines as your "House" Wines, when you can upgrade, as well as feature Local Wines?
Why keep buying the same Beer Brands, when a Local Brewery is right nearby?
The entire Behind The Bar Concept, has dramatically changed.
Yet way too many Owners are stuck in a "Bar Warp".
Go to a "WORLD OF BEER" location and learn first hand what is going on.
Go to a "TOTAL WINE" Store, and see with your very own eyes what is going on.
It's all about Enhancing your Bar, your Club, your Sports Bar, your Gentlemen's Club, your Bar & Grille", your Restaurant with a Bar.
Stop listening to "Southern Wine & Spirits" Salespeople who are pressured to put a case of their newest product behind your bar.
Ask yourself, is this going to sell?
What Support is "SWS" going to give me?
Is "SWS" going to take this product back, when it doesn't sell?
Think about what support your liquor Vendors give you?
Why give your "WELL" to the Vendor that has all the Major Brands?
What Incentives are they giving you, to garner all of this business from your bar?
It's always the Liquor Company say in these times "Republic National" who is low on Big Brands, who will go the distance to get your business.
It's a two way POUR.
You order, you pay.
Your Liquor Vendors take , take, take.
BUT, What do They GIVE YOU?
What POS, What Marketing Support?
Forget Neon Beer signs, they are disgusting.
They are so outdated, what purpose do they serve for you?
Neon Beer Signs date a Bar back to the 1980s.
The Same goes for Liquor Mirrors.
My Bar had over $2000 worth of Liquor Mirrors hanging.
But that was then, this is now.
Think Smart, Be Savvy, It's Quid Pro Quo these days.
Need help, insight, EXPERTISE, Direction, on how to approach, handle, negotiate and prevail with Beer/Liquor Vendors?
Simply, Email, RichUnger@promotingnightclubs.com
I have seen way too many bars with bottles gathering dust, that customers don't ask for, but that a Liquor Salesman said "you had to have".
FORGET "TASTINGS & SAMPLINGS", FEATURE "PINTS & FLIGHTS", Don't give out free tastes, or samples anymore. That does not generate bar revenue the way "PINTS" and "FLIGHTS" of Wines, Whiskeys, Tequilas, Beers, Rums, when you feature my Methods over the worn out old ways, you make money.
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LOCAL BANDS, LEARN NEW SONGS EVERY WEEK.
LOCAL BANDS, DRESS MUCH BETTER, WHEN YOU PERFORM.
LOCAL BANDS, GO WIRELESS ADD SOME EXCITEMENT.
LOCAL BANDS, STOP PLAYING EVERYWHERE, LOCALLY.
LOCAL BANDS, ADD A HORN PLAYER, A FEMALE SINGER.
LOCAL BANDS, ADD TRIBUTE SETS TO LEGENDARY BANDS.
LOCAL BANDS, DON'T DRINK ONSTAGE.
LOCAL BANDS, ENHANCE EQUIPMENT PRESENTATION.
LOCAL BANDS, DON'T CURSE ONSTAGE.
LOCAL BANDS, INVITE LOCAL TOP MUSICIANS TO JAM.
LOCAL BANDS, IF A BAR CAN'T GET A COVER, CREATE ONE.
LOCAL BANDS, RECORD A CD, SELL IT @ YOUR GIGS.
LOCAL BANDS, DESIGN TOPS,SELL THEM @ YOUR GIGS. 
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HAPPY HOURS ARE $4-$5 DRINKS & $5 BAR BITES, HOURS should be from 11am to 9pm only @ The Bar.
Stop chasing Customers out after your 2 hour "Happy Hours".Let your bar remain busy, what happens @ the bar, price wise, is exclusive to the bar.
Dining Guests enjoy their food and beverage, but are not @ the bar, thus they are excluded from bar specials.
VERY SIMPLE.
Late Night Premium Happy Hours are the rage.
WHY?
Because they attract a Quality Patron late at night.
From Midnight till closing.
What you want is to add "FUN", "WOW FACTORS", to an otherwise predictable and stale image.
Be lazy, be procrastinating, be hesitant, I will do all the leg work, all the Planning, all the Creating.
You simply pack your place.
When was the last time an "EXPERT" gave you the "A TO Z" of every single Element of your Club, Bar, Lounge, Sports Bar, Gentlemen's Club, Restaurant with a Bar, Bar & Grille ?
 Every Week of Every Month you lose thousands of dollars, because you simply don't act.
Instead of taking the 
REFUZE TO LUZE
Attitude. 
YOU NEVER WAIT UNTIL BUSINESS DROPS WAY DOWN TO TURN IT AROUND. THE MOMENT THE NUMBERS START TO FALL, THE NIGHT, THE CROWD IS LIGHT, THAT'S WHEN YOU TAKE ACTION.
NEVER LET YOUR BIZ FALL DOWN, WHEN IT TILTS IS WHEN YOU TURN IT AROUND.
YOU "INVIGORATE IT", YOU TAKE IT TO A NEW LEVEL.
REGARDLESS OF THE COMPETITION.
REGARDLESS OF THE DRAMA.
REGARDLESS OF THE STRESS.
REGARDLESS OF THE STAFFING ISSUES.
REGARDLESS OF PRESSURE.
PERSONALLY..............................I love the Pressure.
I have taken hundreds of bars, clubs, gentlemen clubs, restaurants with bars, sports bars, ultra lounges, bar & grilles, beach bars, bowling centers, all over the USA and the World, "Invigorating Them".
It's the Owner that never ever wants to surrender his Nights, that makes it contacting me, SO RIGHT !

This is not about your EGO. This is about REALITY. You have done it your way successfully for a long time.
But times have changed, and you need to be "INVIGORATED".
Email me, RichUnger@promotingnightclubs.com
STOP losing alittle $, before you lose alot of $$$$$$$$$$$$.
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For "FINE ART" for your Ultra Lounge, your Roof Top Lounge, Your Hotel Bar, your VIP AREA, check out these 2 magnificent Artists, www.sidneycarter.net and www.robertTheArtist.com
Both Artists have original works, that enhance your atmosphere to add that sophistication that presently you lack.

HAPPY THANKSGIVING !
FEED THE HOMELESS IN YOUR AREA.
GIVE TURKEYS TO THOSE FAMILIES IN YOUR AREA THAT ARE STRUGGLING.
BE THANKFUL THAT YOU HAVE A SUCCESSFUL FOOD/BEVERAGE OR JUST BEVERAGE BUSINESS.
SO YOUR THANKS BY GIVING BACK.
IT'S THE GREATEST FEELING IN THE WORLD.
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Copyright 2015 Rich Unger

 

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