FEBRUARY 2016 - SUCCEEDING OWNING A BAR

FEBRUARY 2016 - SUCCEEDING OWNING A BAR

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FEBRUARY 2016 - SUCCEEDING OWNING A BAR
By RichUnger@promotingnightclubs.com

OWNERS OF BARS, CLUBS, LOUNGES, SPORTS BARS, GENTLEMEN CLUBS, HOTEL BARS, CHAIN FAST FOOD UNITS, OWNERS ONLY ARE WELCOME TO CALL RICH UNGER @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE

 IT'S Feb. 2016, How is your Bar going to succeed this year?
You Succeed by doing everything no other bar around you is.
I don't mean sleaze, or trash, I mean raising the level of "FUN", "FAB" & "WOW FACTORS".
You Succeed by placing the focus on what your Doing, and not what your giving away in cheap beer, wine or well drinks.
You Succeed by "86" the jello shots, test tube shots and using www.shotpakinc.com shots in a pak, that taste great, look enticing, and are very inviting.
You Succeed by not using radio, it has no drawing power any longer.
You Succeed by not booking the same local bands over and over.
You Succeed by charging a Cover Charge for your Entertainment, and not placing the burden of your Band, DJ, or Performer on your Bar.
You cannot Succeed, by thinking that Patrons, are FREE to hear live music that is costing you cold hard cash.
You cannot Succeed, by justifying no cover charge, just to put people in your bar.
You cannot Succeed, by denying your bar, a main source of revenue, which is "THE COVER CHARGE", to pay for the cost of your live entertainment.
You cannot Succeed, because you don't know how to implement a Cover Charge, with the least amount of resistance. But, I DO........................................
 DON'T UNDER ESTIMATE & OVER CORRECT.
Email RichUnger@promotingnightclubs.com

 

BUYING A NEW BRAND OF LIQUOR!
YOUR LIQUOR SALESPERSON, COMES IN, WITH A NEW BRAND OF RUM, TEQUILA, VODKA.
YOUR LIQUOR SALESPERSON, HYPES THE BRAND, TELLS YOU, IT IS A MUST HAVE. 
BUT YOU SHOULD CONSIDER THE FOLLOWING:

A. WHAT IS CARRYING THIS NEW BRAND GOING TO DO, SALES WISE?

B. WHAT SOCIAL MEDIA PRESENCE, MAINSTREAM MEDIA MARKETING HAS THIS BRAND DONE TO INFORM POTENTIAL DRINKERS?

C. IS YOUR LIQUOR SALESPERSON GOING TO TAKE BACK THE CASE, THEY ARE ASKING YOU TO BUY, IF THE BRAND DOES NOT MOVE?

D. IS THE LIQUOR DISTRIBUTOR  PREPARED TO HOST "BRAND PARTIES", "PROVIDE POS FOR YOU TO GIVE PATRONS WHO ENJOY THE NEW BRAND, BRING IN "BRAND BABES" TO ENHANCE THE BRAND'S ROLL OUT AT YOUR BAR?

E. FINALLY, YOU HAVE TO ASK YOUR BAR STAFF, DO YOU REALLY NEED TO ADD ANOTHER BOTTLE ON YOUR BAR? DO THEY REALLY THINK THEY CAN POUR THIS BRAND?
HAVE THEY EVEN HEARD OF THIS BRAND?
ARE THEY PREPARED TO PUMP, PUSH, PROMOTE THIS BRAND?

I EXPECT LIQUOR, BEER, CRAFT BEER, WINE DISTRIBUTORS TO GIVE YOU 100% SUPPORT.
JUST BECAUSE "SOUTHERN WINE & SPIRITS"               HAS SO MANY MUST HAVE BRANDS, THEY STILL HAVE A RESPONSIBILITY TO PROVIDE TOTAL SUPPORT TO BOTH ON PREMISE AND OFF PREMISE CUSTOMERS.  
ESPECIALLY, WHEN ASKING A CUSTOMER TO PUT THEIR FAITH, TRUST AND CONFIDENCE, IN PUTTING "ANOTHER BOTTLE ON THEIR BAR".

 THERE IS FAR TOO MUCH LACK OF REGARD FOR THE SMALLER BARS. HOW CAN A LOW VOLUME BAR GROW IT'S BUSINESS, IF IT'S LIQUOR, BEER, WINE VENDORS DON'T HELP IT?

LOOK AT YOUR BAR, ALL THOSE BOTTLES, DO YOU REALLY NEED TO CARRY ALL THOSE BRANDS? DO THEY JUSTIFY THEIR SPACE?
DO THEY EVEN POUR NIGHTLY?
THERE ARE JUST WAY TOO MANY DISTILLERS ROLLING OUT NEW PRODUCTS, BECAUSE THEY THINK THAT IS THE WAY TO GAIN MORE MARKET SHARE.
SOMETIMES IT IS.
QUITE OFTEN, IT IS NOT.
EMAIL RichUnger@promotingnightclubs.com
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 OVAH, OVAH, AND MORE OVAH!

THE DAYS OF JUST ACCEPTING CASH ARE OVAH.
YOU SHOULD BE ACCEPTING EVERY CREDIT CARD, INCLUDING AMERICAN EXPRESS.

THE DAYS OF "HAPPY HOUR" FROM 5 TO 6PM OR 4 TO 7PM ARE OVAH.
YOUR "HAPPIEST HOURS" SHOULD BE FROM 4PM TO 9PM AT YOUR BAR AREA ONLY.

THE DAYS OF YOUR WAIT STAFF WEARING STREET CLOTHING WITH NO DISTINGUISHING THAT THEY ARE SERVERS ARE OVAH.

THE DAYS OF OVER SERVING, OVER POURING AT YOUR BAR ARE OVAH.

THE DAYS OF LETTING PARTNERS WHO KNOW NOTHING ABOUT THE BAR, THE CLUB, THE RESTAURANT BUSINESS, MAKE VITAL DECISIONS ARE OVAH.

THE DAYS OF JUST HAVING A "FACE BOOK" PAGE AND NO MAIN WEB SITE ARE REALLY OVAH.

THE DAYS OF OVER USING CHALKBOARDS FOR SPECIALS, MENUS, LISTING CRAFT BEERS, INSTEAD OF NEW INEXPENSIVE ELECTRONIC SIGNS ARE DEFINITELY OVAH.

THE DAYS OF BUYING FROZEN INSTEAD OF FRESH FISH, FRUITS, PRODUCE, ARE WAY OVAH.

THE DAYS OF SERVING GUESTS SODA INSTEAD OF "SPARKLING ICE", ARE OVAH. CONSUMERS DO NOT WANT SUGAR SODA ANYMORE.

THE DAYS OF HAVING THAT SIGN OUTSIDE THAT REQUIRES CHANGING THE LETTERS, INSTEAD OF A MINI JUMBO TRON SIGN ARE OVAH.THAT'S RIGHT SPEND THE $, IT'S WELL WORTH IT.

THE DAYS OF LETTING LOCAL BANDS PLAY EVERYWHERE IN YOUR AREA, NO WONDER NOBODY SHOWS UP FOR THEM ARE OVAH. EITHER THEY GIVE YOU AN EXCLUSIVE OF AT LEAST 15 MILES FROM PLAYING ANYWHERE ELSE OR NO BOOKING.

THE DAYS OF YOUR DJ CURSING AND DRESSING LIKE A SLOB, WITH A BASEBALL CAP TURNED BACKWARDS ARE OVAH.
SUGGEST HE WEAR A FEDORA. MORE IN STYLE.

THE DAYS OF YOUR CHEF ALLOWING YOUR KITCHEN TO LOOK LIKE A GREASE PIT, EITHER HE CLEANS WITH HIS STAFF THE ENTIRE KITCHEN, OR HE IS OVAH.

THE DAYS OF YOU THE OWNER, NOT BEING AT YOUR OWN BAR, SPORTS BAR, CLUB, GENTLEMEN'S CLUB, LOUNGE, RESTAURANT, AT LEAST FIVE DAYS AND NIGHTS A WEEK  ( ALWAYS INCLUDING FRIDAY, SATURDAY, SUNDAY ) ARE OVAH.

INSTEAD OF "EARLY BIRD SPECIALS", THOSE ARE OVAH. NOW IT'S "DELISH DISHES" SERVED FROM 4-6PM, OR "PERFECTLY PRICED" SERVED FROM 4-6PM, OR "TASTE GREATS" SERVED FROM 4-6PM ALL WITH DISCOUNTED PRICES.

NO MORE "LADIES DRINK FREE", THOSE NIGHTS ARE OVAH. NOW IT'S LADIES "WINE & WOW SMALL PLATES", COMBOS JUST FOR YOU. PICK A NIGHT AND BUILD IT UP WITH WOMEN. LADIES LIKE TO DRINK & DINE ON A SMALL PLATE.

NO MORE OUTDATED KARAOKE, DARTS,  LAME COMEDIANS, BUT RATHER, BURLESQUE SHOWS, THEME NIGHTS, DANCE CONTESTS, INCLUDING FOOD, DRINK, DECOR, STAFF DRESSING IN CONCEPT, THAT'S RIGHT, BECAUSE THE OLD WAYS ARE OVAH.

NO MORE NEON BEER SIGNS, BECAUSE THEY DATE YOUR BAR, THEY ARE OVAH. LET THE CRAFT BEER DISTRIBUTORS CREATE FRESH NEW BRANDING.

NO MORE "BLAME GAME", DON'T TOLERATE DRUG USE, DRINKING ON THE JOB, BEING LATE FOR WORK, CURSING, HAVING AN ATTITUDE, NOBODY SHOULD BE WORKING FOR YOU, THAT DOES NOT RESPECT THE PLACE THEY WORK. THAT KIND OF ATTITUDE IS CERTAINLY OVAH.

THE DAYS OF OPENING ON MONDAYS AND TUESDAYS, WHEN THE REVENUE DOES NOT EVEN COVER YOUR OVERHEAD ARE OVAH. OPEN WEDNESDAY-SUNDAY. CREATE ENTICEMENTS THAT DRAW IN PATRONS. ESTABLISH WEEKLY EVENTS, THAT ARE BEYOND ANY CURRENTLY HELD IN YOUR AREA, REVIEW YOUR FORMAT, WHAT YOUR DOING THAT HAS BEEN DONE FOR YEARS, IS OVAH. CHANGE IS INEVITABLE, SURE YOUR AFRAID, BUT FEAR IS A WASTED EMOTION, WHAT YOU WANT IS TO DOMINATE YOUR COMMUNITY, GETTING INVOLVED IN HIGH PROFILE CHARITY EVENTS, HOSTING CUSTOMER PARTICIPATION CONTESTS, DOING WHAT YOU'VE NEVER DONE BEFORE, INSTEAD OF THE PREDICTABLE, STALE, NIGHTS ARE OVAH.

THE RULE IS YOU CHANGE YOUR ATMOSPHERE, YOUR FORMAT, YOUR MENU, YOUR ENTIRE OVERALL OPERATION NO MORE THAN EVERY THREE YEARS. IN THESE MOST COMPETITIVE TIMES, RICHIE'S RULE IS EVERY TWO YEARS. THE DAYS OF JUST OPENING, OPERATING THE SAME ARE OVAH.

I WILL DO IT ALL AND YOU IMPLEMENT MY EXPERTISE.

EMAIL RichUnger@promotingnightclubs.com

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WHAT'S HOT IN "SMALL PLATES"?
"MEDITERRANEAN CUISINE.
Lamb Meatballs w Blistered Grapes
Grilled Lamb Heart & Avocado Flat bread
Lamb w Chickpeas
Marinated Lamb Skewers w Zucchini & Fennel Ragout Artichoke w New Potato Puree

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FROM FOOD TO WINE, TO CRAFT BEERS TO LIQUORS, "FLIGHTS ARE TAKING OFF".
OUT WITH THE OLD SAMPLER PLATTERS, IN WITH THE NEW "FLIGHTS".
IT'S A BRAND NEW PRESENTATION THAT ENHANCES LIQUORS, WINES, CRAFT BEERS, THE BAR HAS "A FRESH, INNOVATIVE SERVING TECHNIQUE."
FROM THE BACK OF THE HOUSE, "FLIGHTS" FOR SLIDERS, FOR SEAFOOD, FOR CHICKEN, FOR STEAK, THE POSSIBILITIES ARE TRULY ENDLESS.
HOW CREATIVE IS YOUR CHEF?
JUST GOING THROUGH THE MOTIONS ARE NO LONGER ACCEPTABLE.
THERE ARE TOO MANY, WAY TOO MANY CULINARY GRADUATES, JUST CHOPPING TO SERVE YOUR GUESTS.
THEY EMBRACE "FOOD FLIGHTS".
SO STOP ARGUING WITH YOUR CURRENT CHEF, WHO PUTS OUT INCONSISTENT DISHES OF THE SAME ITEM.
WHO DOES NOT CREATE FRESH NEW MENU LURES.
IT'S JUST WAY TOO TOUGH OUT THERE, TO TOLERATE A LACK OF REGARD, RESPECT FOR YOUR BUSINESS. 
DON'T ARGUE, DON'T CURSE, BUT RATHER TAKE ACTION, MAKE IT HAPPEN, NEED EXPERTISE?
EMAIL, RichUnger@promotingnightclubs.com
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 REMEMBER THIS, AFTER YOU GO TO THE BAR SHOW, & SPEND ALL THAT $ TO LEARN, TO FIND, TO SEEK THE NEXT NEW TREND?
I ALREADY HAVE THEM.
FROM A TO Z..........................................
YOU OWNERS OF BARS, RESTAURANTS WITH BARS, CLUBS, LOUNGES, BOWLING CENTERS, BEACH BARS, SPORTS BARS, GENTLEMEN CLUBS, HOTEL BARS, POOL BARS, ALL HAVE ONE CHALLENGE IN COMMON................
BRINGING IN QUALITY SPENDING PATRONS.

THAT'S WHAT I HAVE DONE SUCCESSFULLY FOR 40 YEARS. THE MOMENT, THE MOMENT YOU SEE EVEN A SLIGHT DECLINE, DON'T HESITATE, DON'T PROCRASTINATE, CONTACT ME IMMEDIATELY. RichUnger@promotingnightclubs.com


  

Copyright 2015 Rich Unger

 

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