FEBRUARY 2016 - MARDI GRAS/FAT TUE$DAY
OWNERS OF NIGHTCLUBS, BARS, LOUNGES, SPORTS BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, OWNERS ONLY. CALL RICH UNGER @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
This Month, "FAT TUESDAY/MARDI GRAS is not just a "Tuesday Bourbon Street Party", but an entire Weekend of "Flamin Hurricanes", Cajun Food,Music, in fact "The Top Ten Mardi Gras Songs, http://oldies.about.com/od/theculture/tp/toptenmardigras.htm
The Masks of Mardi Gras
The Beads, A must are The Beads.
The Decorations, from www.orientaltrading.com, This Company is so Party Theme Focused, that Warren Buffet bought the Company.
The Food is essential, even if you don't serve food, contact a local Chef, let him prepare at least four of these 31 dishes and serve them under "Hot Plates".
The more effort you put in to this Marvelous, "PARTY HEARTY" Holiday. There is NO REASON, not to celebrate both "Fat Tuesday" and The Weekend that follows. To those Owners who don't see the Cash Crush this Holiday can and will generate, it's your loss.
"Fat Tuesday" falls on Feb. 9th, so TIME IS OF THE ESSENCE.
Your Beer Vendors, Your Liquor Distributors, Your Energy Drink Suppliers ALL HAVE "MARDI GRAS POS". Don't just ask, but "DEMAND THEIR SUPPORT".
Quite often, they cater to their "BIG ACCOUNTS" but ignore their small accounts, even though small bars, still order every week, still pay every invoice, yet the support they receive is next to ZILCH.
I call the Vendor, speak to the Sales Manager, go over his or her head. I have "ZERO TOLERANCE FOR NO HOLIDAY SUPPORT".
There is simply no excuse for this lack of respect.
As for Social Media Maximum Marketing. You must design a Powerful Video Flyer, posted on twitter, youtube, Facebook, Instagram and of course your own Web Site, as soon as you can create it and make it. This is paramount to having thousands and thousands of dollars day/night.
If you can erect a green and white stripe tent outside do it. Simply put decorated tables/chairs under it.
The Colors of Mardi Gras are Gold, Purple and Green.
Take the weekend that follows "Fat Tuesday" and format a " MARDI GRAS MASK WEEKEND", Wear a Mardi Gras Mask & Beads", Win "Mardi Gras Premier Prizes".
I have given you more than the basics to the holding one of your biggest days/nights of entire year. PLAN, PROMOTE, PUMP, PRESENT, THIS HOLIDAY.
NOW, TAKE MY EXPERTISE AND IMPLEMENT IT.
THEN COMES VALENTINE'S DAY
WHAT A MONEY MONTH THI$ IS.
START with, Champagne, truffles and soufflés are on the menu this Valentine’s Day at your Bar & Grille, Restaurant, Fast Casual Eatery, Bistro, it's warm and friendly filled with Love. In addition to à la carte dining, Your Chef creates a Black Truffle Tasting Menu and Valentine’s Day Dinner – both gastronomic celebrations of romance and a real treat for someone special. You add a moving violinist, from table to table. You roll out the "Champagne" by the glass. DINING, DRINKING, DANCING AND A TOUCH OF ROMANCE.
You end the Couple's Love Experience with "Strawberries & Dark Godiva Chocolates"
BEYOND BOTTLE SERVICE, ONE ON ONE DRINK MAKING
CliQue Lounge and Bar has found a way to entertain, engage and bring that interactive experience to the Cosmopolitan cocktail crowd. Clique, the most recent addition to the Cosmo’s impressive bar set, showcases a plush lounge area with ample open seating that is not just a sidebar from the gaming scene.
CliQue offers the newest take on enjoying a cocktail with a chic component that you will not soon forget. The carts are equipped with all the latest mixology gadgetry, ample spirits and the freshest mixers and ingredients. The Mixologist arrives tableside and with finesse and skill prepares a libation that will leave you impressed.
This innovative tableside mixology program is honing a path of mixology excellence. “Tableside Mixology is a personalized experience.
Not only are the Mixologists being Personal Tableside Bartenders, but Guests, see their Craftinis, their Specialty Cocktails created right before their eyes. This is why Vegas is ahead of the rest.
They are always on the "CUTTING EDGE".
Why does Atlantic City just crawl along,defies millions of $ in potential revenue?
I don't care about competing Gaming Properties in other States, that they compete against with.
Atlantic City just drifts and dwells along.
Take your Bar in your Community, your numbers are "OK", but not great.
Why? Because you do NOTHING to empty out the other bars, you compete with. That's all I know how to do.
There are only so many people above and beyond your "REGULARS", who go out at night.
The key is to attract Women at a rate of six or seven to every four Men. But you don't have that ratio, not even close.
Your bar is packed with Men.
Women don't even come in on a consistent basis.
Because you don't make your bar comfortable, safe, secure, sizzling, steady with "BEATS".
You let anyone at 10pm dressed any way they want to enter.
Instead of cleaning up your "Bar's ACT", you just are interested in putting butts in bar stools.
Did you ever stop to think of "INVIGORATING" your Bar, with a FRESH NEW APPROACH. Not during your daytime hours, or early evening period, but from 10pm on, your "FUN", your "FAB", your "WOW".
You double, you triple your revenue, but at the same time, you bring in new faces, fresh new patrons, with the majority being Women, without any "Ladies Drink Free", NONSENSE.
You have a QUALITY CROWD, that spends, that tips, that you always wanted, but never knew how to reach this market, this specific demographic.
I do........................................ I have been packing bars, clubs, sports bars, gentlemen clubs, restaurants with bars, for over 40 years.
I have owned the largest Nightclub in Florida.
I have managed over 4 dozen Upscale Restaurant/Nightclubs, HANDS ON MANAGEMENT.
When you let your bar, become run down, and it just turns into a "dive bar", you bring in the wrong customers, for all the wrong reasons.
It's 2016, but your still operating your "BAR" like it's 1996.
Why are you always behind the times, instead of ahead of the rest?
You watch enough of "That Bar Show", to see Owners who have hit rock bottom.
Owners who don't care anymore.
Owners who at one time were on top, and now...............are in the pits.
You think to yourself, is that me, am I on the way to the ABYSS?
Why Not REBRAND, REINVENT, RENEW, REFRESH, REMAKE your bar?
It's all I know how to do.
Stop wasting time. Stop losing money, Stop giving your customers to your competition.
Stop wasting your $ on radio, is anyone, anyone coming in, are you even breaking even from what you are spending?
Stop Panic Promoting, and start following a SET STRATEGY.
Fill Out This Form, Find Out Everything Your Doing WRONG:
www.nightclubsupplier.com has everything a Nightclub needs to provide "Excellence in Service".
AFTER THIS MONTH, COMES "ST PATRICK'S DAY", "CINCO DE MAYO", "KICK OFF TO SUMMER", BETWEEN JUST THESE 3 CELEBRATIONS ARE EASILY OVER TENS OF THOUSANDS OF DOLLARS IN POTENTIAL REVENUE.
THE QUESTION IS, "WHAT ARE YOU PREPARED TO DO".
IN REALITY, IT TAKES A FULL MONTH TO PROMOTE, PUSH AN UPCOMING SIGNIFICANT "THEME NIGHT" AND OR "WEEKEND".
THE MUSTS ARE:
IN HOUSE MARKETING
COMMUNITY WIDE MAINSTREAM AD REACH
I REALIZE TOO MANY OWNERS VIEW THESE CELEBRATIONS AS A PAIN IN THEIR TUCHUS, RATHER THAN A POTENTIAL WINDFALL.
I FULLY UNDERSTAND THIS INDUSTRY IS FULL OF COMPLACENCY, LAZINESS, LACK OF UNDERSTANDING HOW TO EXECUTE, IMPLEMENT, SIMPLY MAKE IT HAPPEN.
I DON'T. TO ME THESE ARE PURE "LOTTERY WINNERS".
WHY OWN A BAR, A CLUB, A BAR & GRILLE, A SPORTS BAR, A GENTLEMEN'S CLUB, A HOTEL W A BAR, A POOL BAR, A BOWLING CENTER W A BAR, IF YOUR NOT GOING TO MAXIMIZE YOUR "ROI"?
HOW DO YOU SIMPLY IGNORE WHAT PEOPLE GRAVITATE TO?
YOUR SO CONSUMED WITH PAYING THE BILLS, HIRING, FIRING, ORDERING, REPAIRING, DEALING WITH THE DAILY SOAP OPERAS OF YOUR ESTABLISHMENT, YOU DON'T HAVE THE ENERGY, THE MOMENTUM, TO DO WHAT SHOULD BE A "GIVEN".
BUT HERE I AM, "SUPER WOW MAN".
WHAT YOU HAVE TO THINK ABOUT, I HAVE ALREADY DONE.
WHAT YOU ARE FEARFUL OF HOSTING, I ALREADY PACKED CLUBS, BARS, RESTAURANTS WITH A BAR, SPORTS BARS, GENTLEMEN CLUBS, WITH.
YOU ARE GOING TO THE "BAR SHOW", WHAT ARE YOU GOING TO LEARN, THAT IS GOING TO PAY FOR YOUR TRIP ?
YOUR GOING TO PAY FOR TRAVEL, HOTEL, MEALS, REGISTRATION, ATTENDANCE, PERHAPS GENERIC SEMINARS, BUT WHAT IS YOUR "TAKE AWAY"?
I WILL GIVE YOU A YEAR'S STRATEGIES, THAT YOU "TAKE IN".
STOP losing customers.
STOP losing money.
STOP losing good Staff.
STOP losing your Positive Perception.
FINALLY,MY FATHER , MORTY UNGER, MY MENTOR, MY IDOL, MY REASON FOR EVEN BEING IN THIS INDUSTRY, HAS PASSED AWAY.
FROM THE SHOE BUSINESS, "ANSONIA SHOES", TO THE RANCH RESORT, "SUNNYCROFT PONDEROSA, TO THE NYC RESTAURANT," IL SOL LE", TO THE POMPANO BEACH, FLORIDA, "THE RED CARPET", NIGHTCLUB/RESTAURANT, TO THE "STEAK PUB" IN FORT LAUDERDALE, MY DAD WAS ALWAYS SUCCESSFUL.
HE HAD A PASSION FOR THIS BUSINESS.
A FIRE IN HIS BELLY.
HE HAD ME START BY CLEANING OUT HORSE STALLS, WALKING SWEATY HORSES TO COOL THEM DOWN, HIS TRAIL RIDES WERE INFAMOUS FOR THE THRILLS HE GAVE THE RIDERS THAT FOLLOWED HIM.
AT HIS NIGHTCLUB, I PARKED CARS, WORKED THE SPOTLIGHT ON HIS HEADLINING ACTS, HELPED PREPARE THE "PRIME RIBS" EVERY MORNING, MY FATHER WORKED ALMOST EVERY DAY AND NIGHT,
HE WAS A PEOPLE PERSON.
HE WAS THE CONSUMMATE PROFESSIONAL.
HE EXPECTED NO EMPLOYEE TO DO ANYTHING, HE WOULD NOT DO AND HE DID THEIR WORK.
MY FATHER WAS MY "HERO".
WHEN I BOUGHT MY FIRST HUGE NIGHTCLUB WITH MY PARTNER VICTOR, WE FLEW MY FATHER UP TO GIVE US HIS EXPERTISE.
HE INSTRUCTED US BOTH TO HAVE LEGAL PADS AND A PEN READY TO WRITE.
AS HE WALKED THROUGH OUR NIGHTCLUB, THAT WAS A DISCO, BUT DISCO WAS DYING, BECAUSE " SATURDAY NIGHT FEVER " HAD RUN IT'S COURSE, AND JOHN TRAVOLTA WAS NOW STARRING IN "URBAN COWBOY", SO THAT OUR MAIN COMPETITION CHANGED THEIR IRISH FORMAT TO BE KNOWN AS "COWBOY". MY FATHER, I WILL NEVER FORGET SAID " THE ODDS OF TAKING A CLUB ON IT'S WAY DOWN, AND TURNING IT AROUND ARE 10% OUT OF 100%."
RIGHT AT THAT MOMENT, I KNEW, I WAS GOING TO BE IN THAT 10%.
I AND MY PARTNER DID IMPLEMENT EVERY SINGLE CHANGE, DYNAMIC, ELEMENT, MY DAD HAD POINTED OUT TO US.
BEYOND HIS EXPERTISE, I WAS DETERMINED TO RULE THE NIGHTLIFE ON THE WEST COAST OF FLORIDA.
FOR ONE FULL YEAR, OUR CLUB WAS THE #1 LIQUOR AND BEER ON PREMISE ESTABLISHMENT.
WE WORKED 24/7 PACKING OUR CLUB.
WE BOTH WORKED EVERY DAY.
NO DAY OFF.
WE PUT A LINE OUTSIDE OUR CLUB FOUR NIGHTS A WEEK.
WE FOCUSED ON EVERY SINGLE DETAIL OF THE CLUB, NO MATTER HOW SMALL, WE FIXED IT, REPLACED IT, REMODELED IT.
WE PUT A "YELLOW LIGHTENING BOLT" ON OUR CANOPIES AT OUR FRONT ENTRANCES, WE PUT "YELLOW LIGHTENING BOLTS IN OUR BLACK TILE FLOOR. IT WAS OUR SYMBOL OF "A NEW CLUB, THAT WAS REBORN AFTER IT WAS FAILING.
A YEAR LATER,WE SOLD THE CLUB FOR $100,000 MORE THAN WE PAID FOR IT.
OUR "SOUTHERN WINE AND SPIRITS" SALESMAN TOLD US, MANY OF HIS OTHER ACCOUNTS WERE SAYING, " THANK GOD THEY ARE OUT, NOW WE ALL CAN MAKE SOME $".
I OWE ALL OF MY SUCCESSES AND ACCOMPLISHMENTS TO MY FATHER.
HE WAS TRULY LARGER THAN LIFE.
I LOVE YOU DAD, I MISS YOU EVERY MINUTE OF EVERY DAY. I HOPE I MET YOUR EXPECTATIONS, BECAUSE YOUR ADMIRATION FOR MY ACHIEVEMENTS MEANT THE WORLD TO ME.
R I P MORTON UNGER.