MARCH 2016 - MARCH INTO SPRING BREAK 2016

MARCH 2016 - MARCH INTO SPRING BREAK 2016

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MARCH 2016 - MARCH INTO SPRING BREAK 2016
By RichUnger@promotingnightclubs.com

OWNERS OF NIGHTCLUBS, BARS, LOUNGES, SPORTS BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, OWNERS ONLY. CALL RICH UNGER @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
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 IT'S March, if you just have a Community College, a Major College,  in your area, you are a "SPRING BREAK" Destination.
When your located in a Major Spring Break City, you are a Central "Spring Break", MUST.
BUT, no matter what your bar, club, lounge, sports bar is, You are a Main "Spring Break", MUST.
Bottom Line, you are going to have College Students who want to PARTY.
This "SPRING BREAK" don't be a beer pong drunken bar. You can make far more $, have far less trouble, headaches, fights, situations, problems, if you focus on "THE WOW FACTORS" and not on cheap, giveaway beer prices.
You really should focus on 21 and UP, rather than allow minors in, who you have to closely monitor, so that they do not obtain a drink. Is it really worth their cover charge revenue to constantly be concerned with them jeopardizing your liquor license? NO it's not.
"SPRING BREAK" is all about Cover Charge, The Bar, Your Food, Your Ultra Craft Bottle Service, Your ( Outside) Cabanas, and Your Souvenir Tshirts that are designed for "SPRING BREAK 2016". Tank Tops for Men, Half Tops for Women.
The most important element you have for "SPRING BREAK" is your MUSIC, your FUN, your WOW FACTORS.  
"SPRING BREAKERS" want to PARTY, they want to DANCE, they want to EXPERIENCE, PARTICIPATE, and WIN.
You must deliver the "FULL SPRING BREAK  CHARISMATIC ADVENTURE". Your Door Staff should wear "HOST", or "CUSTOMER SERVICE REP" on not a Black Tshirt, but a colorful Tshirt. Never ever use the words "Security" or "STAFF", those are outdated and way behind the times.
You need a Hostess who does not curse, but is edgy both in her appearance and her speaking. She needs a wireless microphone.
Every Day of "Spring Break", every Night of "SPRING BREAK" must be filled with:
Premier Promotions
Themes
Events
Concepts
Parties
Celebrations
Gatherings

Happenings
Contests
And of course a High Energy, No baseball cap, skilled on the wheels of steel DJ I prefer Fresh New DJs, who incorporate Props, Energy, The Steve AOKI "Crowd Connecting" Abilities.
If all this seems overwhelming to you, simple.
Email RichUnger@promotingnightclubs.com I have The WHO, WHAT, WHERE, WHEN, WHY, HOW, so all you do is IMPLEMENT.
No Radio Spots.
No Club Promoters.
No Flyers of any kind
No reliance just on Face Book.
YOU MUST HAVE YOUR OWN WEB SITE.
You cannot simply post the night before and expect a CROWD for any Happening you Host.
You should at all times Stay Ahead Of The Pack.
Be on the Web with your Upcoming "FUN", "WOW FACTORS" at all times.
"Spring Break" is everywhere, and rather than offer cheap beer, cheaper shots, bring in the spenders. Attract the "HOT" Women.
You want a Quality "SPRING BREAK" Crowd, then simply implement my dress code, "TASTEFULLY CASUAL".
PLAN, PREPARE,  PROMOTE, PRESENT, PACK Your Bar,Club,Sports Bar, Gentlemen's Club, Lounge, Restaurant with a Bar for "SPRING BREAK".
This is all about generating tens and tens of thousands of $$$$$
Take a Positive Approach this "Spring Break".
The last week of Holiday Shopping for Retail Stores, that's what the month long "SPRING BREAK" Spree is for Bars, Sports Bars, Clubs, Lounges, Restaurants w Bars, On The Water Eateries, all of you, including Gentlemen Clubs, Capitalize on "SPRING BREAK" , BUT..............on your Terms. You don't need to spend $ on radio, NO, you don't need to waste $ on the same local bands, NO,you don't need to have sleaze, trash, or over serving, over pouring, over reacting, over responding, NO, NO, NO.
Quite the opposite, what You simply do is "Implement" your Spring Break STRATEGIES. Instead of operating the way every other bar, club, sports bar, gentlemen's club, restaurant with a bar does, just like every typical politician running for President, do it "TRUMP WAY", break out of the same old ways. And just like "TRUMP", Be the Most Successful Bar in your area for "SPRING BREAK". Don't be a follower anymore, be a STAND OUT.
MARCH INTO "SPRING BREAK 2016", WITH A WHOLE NEW APPROACH.
The Strategies, The Marketing, The Promotions, email RichUnger@promotingnightclubs.com

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  ANY BRAND THAT DOESN'T JUMP ON "CRAFT TIDAL BRANDING" IS GOING TO GET LEFT WITH AN EMPTY GLASS" IN 2003, THERE WERE JUST 60 CRAFT BEER DISTILLERS.
NOW IN THE USA THERE ARE 760 WITH ANOTHER 200 UNDER CONSTRUCTION.
GO TO ANY SUPERMARKET, LIQUOR STORE, THE "CRAFTS" ARE OUT NUMBERING THE INVENTORY CASES OF THE USUAL BRANDS.
"BUD BEER" IS BUYING "CRAFT BEER BRANDS" AS FAST AS THEY CAN.
NOW TURN TO LIQUORS AND WINES, ALL OF A SUDDEN YOU HAVE "CRAFT LIQUORS". YOU HAVE CRAFT WINES.
MILLENNIALS ARE GENERATING THE SALES IN "CRAFTS", NO LONGER DRINKING OR BUYING WHAT THEIR FATHER, LET ALONE THEIR GRANDFATHER DRANK.
HOW MANY "CRAFT BEERS" DOES YOUR BAR OFFER?
THEY DON'T HAVE TO BE "CRAFT ON TAP", WHAT ABOUT "CRAFT BOTTLES", "CRAFT CANS"? 
YOU ARE STUCK IN "BEER BRANDS YOU ALWAYS SOLD" OVER "CRAFT BEERS" THAT YOU NOW SHOULD BE OFFERING.
AGAIN, TO BE A 100 TAP "CRAFT BEER" BAR, SO WHAT? WHAT ELSE DO YOU OFFER?
WHAT ELSE DO YOU FEATURE?
WHAT IS GOING TO ATTRACT WOMEN, COUPLES, MEN WHO SPEND?
"CRAFT BEERS" ARE THE DRIVERS OF YOUR RACE CAR.
WHAT ABOUT THE "ENGINE"? ALSO KNOWN AS YOUR OVERALL FORMAT OF FOOD, ENTERTAINMENT, PROMOTIONS, FUN, "WOW"?
WHAT ABOUT THE DESIGN AND BODY OF THE CAR, KNOWN AS YOUR "MAXIMUM SOCIAL MEDIA PRESENCE"?
YOU CAN'T WIN THE DAY LIFE AND THE  NIGHT LIFE RACES, WITHOUT HAVING THE BEST, THE BIGGEST, THE BADDEST, THE BOLDEST RACE CAR COMPETING IN YOUR MARKET.
DO YOU KNOW WHO THE BEST "CREW CAPTAIN" IN THE ENTIRE BUSINESS IS?
RichUnger@promotingnightclubs.com

TO ME, "CRAFT BEERS, CRAFT LIQUORS, CRAFT WINES", ARE ALL , THE GRAND PRIX OF REVENUE RETURNERS. COME IN FIRST PLACE, CONTACT ME, ASAP.
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I am a strong advocate of "POP UP WINE BARS".
A  "CHARDONNAY POP UP WINE BAR".
A  "RIESLING POP UP WINE BAR"
A " WHITE ZIN" POP UP WINE BAR".
MILLENNIALS ARE POPPING CORKS FASTER THAN ANY OTHER DEMOGRAPHIC.
PERFECT TIME IS NOW.
"POP UP BARS" ARE THE NEWEST, NO PLUMBING, NO SINKS, NO HASSLE "CATERING TO CUSTOMER CREATED " WINES.
IT'S "SIMPLE MIXOLOGY".
TAKE WASTED FLOOR SPACE AND "POP UP WINE BARS" TURN THAT EMPTY AREA INTO A PACKED CROWDED "WINE FROM THE VINE" WINNER.___________________________________________/

 

 

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 WHAT YOU SHOULD SERVE TO ENHANCE YOUR DRINKS?
FOOD, GLORIOUS FOOD. THESE ARE "NEW VENDORS" THAT ARE ADDRESSING YOUR "BAR BITES" MENU.

1. CRAFT BEER BATTERED APPETIZERS
THE BREW CITY PRODUCT LINE OF BEER BATTERED FRENCH FRIES, ALONG WITH MORE APPETIZERS FROM "McCLAIN FOODS", CREATED WITH 100% PREMIUM CRAFT BEER.
NOW YOU HAVE A "CRAFT ENTITY",A "CRAFT BITES" SELECTION,THAT NO OTHER BAR IN YOUR AREA OFFERS.
WHAT A MARKETING EDGE, "CRAFT EATS, WITH CRAFT BEER".
www.BrewCityLegacy.com 

2.CHICKEN SAUSAGE, TYSON FOOD'S "NEW HILLSHIRE FARM CHICKEN SAUSAGE WITH 50% LESS FAT, 1/3 LESS CALORIES, THAN OTHER PROTEIN SAUSAGES.
FLAVORS INCLUDE: CHICKEN APPLE SMOKED, ITALIAN STYLE AND TRADITIONAL SMOKED.
HOW CAN YOU NOT OFFER YOUR BAR PATRONS SUCH A DELISH, LESS FAT, LESS CALORIES "BITES ITEM"?
www.tysonfoodservice.com

3. SCRATCH MADE, NO LABOR OR WASTE, "SIMPLOT FARMHOUSE ORIGINALS".
FROZEN MASHED POTATOES, SIMPLE, PREPARE IN THE BAG, CREATE SIGNATURE SIDES AND ENTREES. PLAN MASHED POTATOES, REDSKIN, GARLIC AND SWEET POTATOES.
A NEW MASH ON AN ALWAYS IN DEMAND BAR ITEM.
www.simplotfoods.com

It's time to take the "Non Ordering Items" off your "BAR MENU", and replace them, with some new "TRUMP LIKE" Against the usual Bar Bites.
SHAKE IT UP.
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Burger King is About to become the biggest restaurant seller of hot dogs in the Country.

The fast food chain, is broadening it's beef kingdom to include two different kinds of grilled hot dogs. Permanently hitting the menu @ it's 7000 plus US locations later this month. The launch has Burger King poised to steal a sizable bite of a market dominated by convenience stores, wholesale clubs and retailers.

With the addition of a classic grilled dog and a chili cheese dog, Burger King is also expanding its menu to include one of America's favorite processed meats, at a time when the fast food industry, has been scrambling to find ways to appeal to more health-conscious customers with additions such as kale salad and sides of fruit. These are dramatic shifts for a Fast Food Chain to take. I have been advising Foodies to go Farm to Table, Grown to Eat, Healthy Salads, Fresh Fruits, be creative, yet taste is key.      
  SWEET WATER BREWING COMPANY, BEYOND ANY EXPECTATIONS !

SweetWater Brewing Company is a craft brewing company based out of Atlanta, Georgia. Famous for their colorful logo and delicious brews, SweetWater’s popularity in the United States over the last few years has skyrocketed. As expansion became more of a priority, the company added a field marketing department. To compliment their hard-working team, SweetWater needed a robust data collection tool that would increase efficiency and enable information sharing.
PROBLEM
They needed concrete and transparent data showing what the field marketing team were doing for their internal teams and to pass along to their distributors and partners.”
The field marketing department is a relatively new addition to SweetWater. Within it, brand activation managers—known as “Heady Peddlers”—execute in new launch markets and areas where SweetWater currently distributes. The Heady Peddlers collect data all over the United States by “engaging with consumers, documenting customer needs and bringing the SweetWater culture to life.” In order to maintain brand consistency, it was important to the company that the SweetWater culture resonated as far as the employees traveled.
This is a very, very aggressive Strategy to "BEST THIS BRAND", in a very timely manner.
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 Hi Rich, I own a 5000 square foot bar, that I want to convert into a club, how do I go about this? I am located in _______.
The name of my bar is _______________.
What do you think?
Thanks, Victor

 

MY RESPONSE:
Victor, you have a beautiful bar. The Horseshoe shape is ideal for a club conversion. I reviewed your entire ten mile Community. You are prime to transform into a Nightlife Experience. A Name Change is a Must. Some Facial Changes and additions to your dance floor are a must. Your DJ Booth needs to be torn down, and an open area for your DJ to be the center of attention,not set off in the corner as he is now.
Your Food Service @ 10pm goes to Disposable Small Plates of Tapas & Delish Delights, no more wings, fried foods, bar food is 86.
Your Servers need new Uniforms that are "Edgy".
Your Format from Wednesday to Saturday needs to have "WOW FACTORS". You cannot just be reliant upon your DJ.
Your Social Media has to be far more than your present Face Book Site.
You have no web site, you have no instagram, you have no youtube, you have no twitter, you have no Pinterest, your not maximizing anywhere near your Social Media Presence.
Your New Sign should be a "Jumbo tron", I checked with your County Code Enforcement Department", you can and should apply for a new Sign with a new futuristic design. It will be approved.
Ok Victor, I wish you the best of Success, you are destined for it, if you are relentless, tenacious and consistent with your new "CLUB CONVERSION".
From Rent to Insurance, to Payroll, to Burglar Alarm System, Closed Camera Concept, Entertainment, Cost of Inventory, basic bills including: Water, Garbage, Electricity, Sewer, and these are some of the monthly costs that add up your "NUT".
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 YOU PUT ALL THAT $ INTO YOUR BAR, CLUB, LOUNGE, BEACH BAR, SPORTS BAR, BUT NOT ENOUGH PATRONS ARE COMING IN.
 EVERYBODY WHO COMES IN, TELLS YOU HOW GREAT IT LOOKS. BUT THEY DON'T COME BACK.
YOU WENT OVERBOARD SPENDING ON ATMOSPHERE, DECOR, EQUIPMENT, SIGN. WASTED $ ON A RADIO REMOTE, THAT DREW SOME, BUT NOT ENOUGH PEOPLE TO EVEN JUSTIFY THE EXPENSE OF THE RADIO REMOTE, LET ALONE THE RADIO STATION DJ'S TALENT FEE.
YOU ARE BUMMED OUT.
YOU HAVE LISTENED TO ALL THE WRONG PEOPLE.
YOU HAVE NOT EVEN BEGUN TO DOMINATE YOUR LOCAL COMMUNITY.
WHAT ARE YOU DOING THAT'S INNOVATIVE?
WHAT ARE YOU DOING THAT'S FRESH?
WHAT ARE YOU DOING THAT'S FLEEK?
WHAT ARE YOU DOING THAT'S TROPICAL?
WHAT ARE YOU DOING THAT'S DRAWING IN WOMEN, WITHOUT OFFERING ANY FREE OR CHEAP DRINKS?
IF YOU KNOW THIS BUSINESS SO WELL, IF YOU ARE SO SAVVY, THEN WHY IS YOUR PLACE, SO SLOW?
Stop losing thousands of $, your Partners, your Family are not "EXPERTS", if they were you would be packed, profitable and pleased with your current business.
But your NOT.
Forget your ego, forget that you think you know it all, forget it. Instead open your mind to a FRESH NEW APPROACH.
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IF YOUR OFF THE BEATEN PATH, YOU HAVE A FAR MORE DAUNTING CHALLENGE THAN THOSE BARS IN THE DOWNTOWN AREA, THE ENTERTAINMENT DISTRICT, THE BUSY BAR AREA.
YOUR A "DESTINATION LOCATION", WHICH MEANS YOU have to give Women and Men who spend reason, after reason, after reason to even make the drive, take the time to come out.
Drink Specials, No Cover Charge, Same Local Bands, Same Nightly DJ, same well known bar staff, all MEANINGLESS.
In fact quite the opposite is the direction you need to take.
No Drink Specials.
Cover Charge, of Course, but with a process, a method I use.
No Local Bands.
No Same DJ.
No Usual Bar Staff.
NOPE, you go totally against the predictable to the Proven Paths to Packed Nights.
It's March, the Parade should be coming right to your Sports Bar, Gentlemen's Club, Nightclub, Bar, Lounge, Beach Bar, Country Music Bar, Bowling Center Bar, Catering Hall Bar, Restaurant with a Bar.
Stop wishing, hoping that people come.
Start giving Women and Men who spend reasons, must "GO THERE" Attitudes.
Master Social Media.
Have your Game Plan.
Implement your Strategies.
Email RichUnger@promotingnightclubs.com

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Copyright 2015 Rich Unger

 

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