APRIL 2016 - EMPTYING YOUR COMPETITION OUT
OWNERS ONLY, OF NIGHTCLUBS, BARS, SPORTS BARS, BEACH BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, COUNTRY CLUBS, HOTEL BARS INSIDE & POOLSIDE CALL RICH UNGER @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
THERE IS NOTHING MORE PAINFUL IN THIS BUSINESS, THAN WATCHING YOUR COMPETITION PACK IN A QUALITY CROWD , THAT YOU WANT. The #1 Advantage one Bar, or Club, or Lounge, or Beach Bar has over the others is "THE CROWD Of Quality Women & Men".
The "IN CROWD", of your Area.
You empty out your Competition, by hosting Premier Promotions, Themes, Events,Concepts,Celebrations, Gatherings, Happenings and Contests. It's not about how cheap your bar can go, but rather how far your Promotions "REACH".
You don't copy what other bars, clubs, lounges, Restaurants with bars or beach bars are doing. NO, NO, NO.
You "Up The Game", by going above and beyond what they haven't even thought of yet.
You are so inundated with the day to day taking care of business, and then the Night to Night of doing business, you have "ZERO TIME TO BE CREATIVE".
Me, I eat, sleep and breathe Creativity.
You go right up against their busiest nights.
You take them right on.
You EMPTY THEM OUT!
It's called as I have always said "Gorilla Bar Warfare" and everything is on the table Promotion Wise that is Edgy but in Great Taste, Social Media Maximum Marketing, Way far Out in advance Promoting.
You are not one step ahead of them, you are a "STAIRCASE" away from them.
Hotel Bars, Gentlemen Clubs, Sports Bars are so predictable.
It's when people least expect change, that you spring it on them.
It captures them, captivates them, causes them to come in.
You should really, seriously stop listening to those close to you, who have no clue what really there is to do?
You've tried all their suggestions, ideas, and look what they produced?
Take TV Networks, look at how "THE CW" Network came out of the abyss, with Great New Comedies, never before with such hilarious story lines.
Ratings, Viewers, Advertisers.
You apply the same method to your Management, Marketing, Promotions, Strategic Nightly Operating.
I was with a Club, who's Owner would drive by his Competition every night, to see how packed they were?
I suggested to him, instead of doing that, why not just focus on your bar being packed, and you won't have the time to worry about his, being emptied out.
He did, and he was packed.
YES HE WAS.
READ THE FOLLOWING & DO IT !!!!
IF YOU HAVE A POOL, YOU HAVE A STREAM OF NEW REVENUE
You don't have to be located in Vegas if your Hotel has a Pool, to take full advantage of "DAYLIFE CASH FLOW".
This is the time now through Labor Day Weekend.
Your Pool should have a Portable Bar Set Up with a Free Beer Trough provided by your local Bud Beer Distributor.
Bud has the BEST On Premise Support of any Beer Distributor.
They have the Best Swag. The Best Brand Babes, The Best Signs, The Best Online Marketing, The Best Overall Beer/Promotion Teams.
Thus, back to your "Pool Parties" on Friday Night for The Longest Happy Hour in your area.
Then Saturday and Sundays for Weekend "DayLife".
Tie in with a local Swimsuit Store, Beach Shop, or Victoria Secrets.
Tie in a Grille, serve All Natural Hot Dogs, Turkey Burgers, Veggie Stix, enhance your grille menu to reflect Healthy & Hearty.
Tie in a Lifeguard Stand for Atmosphere, & add a real Lifeguard.
Tie in with a power house liquor brand.
Tie in with a modeling Agency or put out the word and create your own Model Army.
Tie in a local Acoustic Guitar Extraordinaire, so that you have no noise issues.
Maximize Social Media, your own Web Site, your Face Book Site, Your Instagram, your youtube, your Twitter, your Snapchat, your Flipagram.
It's all FREEEEEEEEEEEEEEEEEEEEEEEEEEEE.
Every Community wants to experience "A SPLASH OF VEGAS POOL PARTIES".
Don't delay, don't waste time.
There is so much $ just waiting to be swam into.
Did you know some bars, even set up "Above Ground Pools" on their property, this time of year.
Yup, they pay to put up a huge "ABOVE GROUND POOL", to capitalize on the cash flow that is splashing from Friday Nights to Sunday Afternoons.
You wonder why your so slow on Weekends, yet, you have a huge backyard, a huge area behind your bar, a huge area on the side of your bar, but yet, you do nothing to take full advantage?
I am all about making as much $ as you can on Four Nights and Two days a week.
Wednesday,Thursday, Friday, Saturday day and night, Sunday day and Night.
Stop operating in denial, start opening in dynamic hours.
"Pool Parties" are not limited to Vegas.
Atlantic City, SOBE, NYC, LA, Chicago, all have them, why on earth shouldn't you?
You don't need to be in a major City, all you need is a hotel with a pool, a large enough area for an "ABOVE GROUND POOL", and you can give your locals and visitors the "Vegas Pool Experience Your Way".
This is not rocket science.
This is time for you to adjust, adapt, and apply.
If your doing so great Wed-Sun. then just keep on keepin on.
But..................If your are just "Belly Flopping", it's time to make the DIVE.
Don't know how to start?
Take the plunge by emailing RichUnger@promotingnightclubs.com
There is no downside.
It's all about being what you never have been before,but, now are known for.
It's all about new streams of revenue, you never experienced before.
It's all about expanding and enhancing your revenue, doubling if not tripling it.
All Your Bar, your Club, your Restaurant has is a Face Book Page.
Who you need is www.avantinnovations.com
This Web Designer, Web Hosting, Web Creating, Web Services.
This Company is 100% Client First.
You have procrastinated, stalled, delayed, and waited to create your own Web Site, while your competing Bars, Clubs, Lounges, Sports Bars, Restaurants, all have their own online identity.
When you have your own Web Site, you post Links with
" Private Parties"
Instead of just using Face Book, wondering why nobody is showing up for your days and nights?
Let www.avantinnovations.com create, exactly what you need.
KEEP INVENTORY OF YOUR BAR, WITHOUT PAYING FOR AN EXPENSIVE COMPUTER BOTTLE WEIGHING, MEASURING, TAKING SYSTEM.
HERE'S A "RICHIE RIGHT WAY" TO DO BAR INVENTORY.
EVERY NIGHT YOUR OPEN, HAVE YOUR BARTENDERS "SAVE", THAT'S RIGHT "SAVE" EVERY BOTTLE OF LIQUOR AND WINE, THAT IS GONE THROUGH.
AT THE END OF THE NIGHT,HAVE YOUR BARTENDERS LINE UP ALL THE EMPTY BOTTLES ON TOP OF THE BAR.
IF YOU HAVE MORE THAN ONE BAR, THEN AT EACH INDIVIDUAL BAR, YOUR BARTENDERS LINE UP THEIR EMPTY BOTTLES.
THEN YOU PERSONALLY REVIEW EACH AND EVERY EMPTY BOTTLE.
WHY PAY HUNDREDS IF NOT A THOUSAND DOLLARS A MONTH TO FIND OUT, WHAT YOU CAN, FIRST HAND, EYE TO BOTTLE?
IF THERE ARE SIX BOTTLES OF CIRCO EMPTIES, CHECK YOUR REGISTER RINGS COMPARED TO THE EMPTIES TO SHOW WHAT FLAVORS OR REGULAR CIRCO WAS POURED.I HAVE USED MY "PROCESS" FOR 30 YEARS.
I FIND OUT WHICH BAR POURED WHAT, WHO WORKED THAT NIGHT, AND IF THE BOTTLES EMPTY DON'T MATCH THE SALES, THERE IS A "MAJOR PROBLEM".
KNOW YOU ASK, HOW DID YOU KNOW WHAT WAS IN THE BOTTLE PRIOR TO THE NIGHT'S BUSINESS?
VERY SIMPLE, I MARK THEM.
I HAD A GENERAL MANAGER, WHO WAS TRUST WORTHY AND PROVED HIS LOYALTY OVER AND OVER TO ME.
HE MARKED THE BOTTLES NIGHTLY.
WHEN YOU RUN SUCH A TIGHT SYSTEM, YOUR BARTENDERS ARE LESS PRONE TO OVER POUR, OR PLAY ANY GAMES THEY THINK THEY CAN GET AWAY WITH.
ESPECIALLY WHEN YOU HAVE AN "ALL YOU CAN DRINK NIGHT", A REALLY BAD FORMAT, ESPECIALLY WITH DRUNK DRIVING, UNDERAGE PATRONS ATTEMPTING TO DRINK, OR A "LADIES DRINK FREE" NIGHT, WHEN MEN HAVE FEMALE GUESTS, ORDER THEM DRINKS FROM THE BAR, AND QUIETLY HAND THEM THE DRINK, THESE ARE NIGHTS YOU DO NOT EVER NEED TO DO BUSINESS.
I HAVE SO MANY "WOW FACTORS" THAT HAVE ZERO CHEAP DRINKS OR SHOTS INVOLVED. I FOCUS ON WHAT YOUR DOING, NOT WHAT YOUR BAR IS SELLING CHEAP.THE HARDEST NIGHTS TO DO ARE WHEN YOU FEATURE CHEAP SHOTS AND DRINKS, YOU BRING IN TOTALLY THE WRONG CROWD. IT'S A NIGHTMARE.
FROM NOW ON, DO AWAY WITH THOSE KIND OF NIGHTS.
INSTEAD, MAKE A 180 DEGREE TURN TO UPGRADING, UPLIFTING AND UP-SCALING YOUR CROWD TO QUALITY GUESTS.
YOU DON'T WANT A BUNCH OF "TRUMP DISRUPTORS".
THERE IS NO DRINKING BEHIND THE BAR, TOTAL MISMANAGEMENT AND LACK OF LEADERSHIP TO ALLOW SUCH NONSENSE.
NOBODY DRINKS WHILE WORKING.SIMPLE RULE.
ANYBODY BREAKS IT, THEY FIND A NEW JOB.
LIQUOR LIABILITY INSURANCE IS TOO EXPENSIVE, TO HAVE INCIDENTS THAT ARE TOTALLY AVOIDABLE WITH SMART POLICIES IN EFFECT.
YOU WANT TO CUT YOUR OVERHEAD, CANCEL YOUR INVENTORY CONTROL SYSTEMS COMPANY.
IMPLEMENT AN IN HOUSE TIGHT CONTROL, THAT CAN BE BEAT.
DOUBLE DOWN, INSTALL CAMERAS AIMED AT THE BAR, THE CASH REGISTERS, THE LIQUOR ROOM WHERE ONLY 1 PERSON A NIGHT HAS THE KEY. SWEEP YOUR REGISTERS OF CASH AT DIFFERENT TIMES, NOT AT THE SAME SCHEDULED HOUR NIGHTLY.
THESE TIPS WILL SAVE YOU THOUSANDS OF DOLLARS AND KEEP BAR STAFF HONEST.
Contact RichUnger@promotingnightclubs.com START MAKING SERIOUS REVENUE.
TAKE EVERY OTHER SUNDAY & MAKE IT "ALTERNATIVE LIFESTYLE NIGHT".
BUT CALL IT " BLUE OYSTER NIGHT".
THERE ARE SO MANY "FRESH" NEW CONCEPTS TO HOST ON A "GAY NIGHT".
THESE ARE GREAT PEOPLE, AND THEY WANT TO BE ENTERTAINED, AS WELL AS BE PART OF THE ENTERTAINMENT.
I TOOK A "GAY BAR" IN MASS. THAT WAS SLOW AND CREATED A NEW ATTITUDE, NEW APPROACH, AND NEW ACCEPTANCE OF THE CLUB, BECAUSE OF ALL THE "FUN", THAT I GUIDED THE OWNER TO IMPLEMENT.
WE DID SO WELL, WE EMPTIED OUT THE COMPETING GAY CLUB. TOOK TWO MONTHS.
IT'S SO EXCITING TO FEATURE INTERACTION PROMOTIONS, THAT THRILL.
FROM THEMES, TO CELEBRATIONS, TO PARTIES, TO CONTESTS, IT'S NONSTOP "FAB", EVERY OTHER SUNDAY NIGHT.
IT'S ALL ABOUT CREATING NEW STREAMS OF REVENUE.
STOP RELYING ON THE SAME OLD FORMAT NIGHT AFTER NIGHT, WEEK AFTER WEEK. IT'S SO OLD, PEOPLE DON'T WANT IT ANY LONGER.
ACCEPT IT AND MOVE ON.
AT YOUR BAR,WHERE ARE YOUR:
* BAR BITES, BAR PATRONS GET HUNGRY, YOU DON'T NEED A KITCHEN OR EVEN A CHEF TO SERVE GREAT PLATES. GENERATE AN EXTRA $200,000 A YEAR.NO POPCORN, NO PRETZELS, NO TRAIL MIX, COME ON. SMALL PLATES ARE THE BAR RAGE.
* WHERE IS YOUR ""TERRIFIC TASTING DRINKS" MENU. THE DAYS AND NIGHTS OF SIMPLY MIXING THE USUAL ARE OVER.
STOP FIGHTING THE FUTURE, IT'S HERE NOW.
CRAFTINIS, CRAFT ICE TEA, CRAFT SHOTS, CRAFT WINETINIS, AND OF COURSE CRAFT BEERS, BOTH ON TAP AND BOTTLE.
* WHERE'S YOUR MAGIC @ YOUR BAR? COME ON, YOU FIGURE IT OUT, WHAT'S THE MOST "FUN", THE MOST EXCITEMENT A BARTENDER CAN PROVIDE AT THEIR BAR? NOW DO IT !
* WHERE ARE YOU LIT BOTTLE BASES, YOUR TOP SHELF FEATURED? THE DAYS OF LIQUOR BRAND MIRRORS ARE OVAH.
THE DAYS OF BEER BRAND NEONS ARE LONG GONE.
YOUR BAR IS SO OUTDATED, YET YOU JUST IGNORE IT?
* WHY IS YOUR BAR THE OLD MAHOGANY WOOD, AND NOT THE NEW CLEAR PLEXIGLASS, THE NEW STEEL PADDED BAR SEATS, NO LONGER BAR STOOLS, NO LONGER STOOLS WITH NO BACKS, NO LONGER WORN OUT CUSHIONS. WHY ARE YOU SO BEHIND THE TIMES?
* WHY DO YOUR BARTENDERS DRESS LIKE BUS BOYS AND BUS GIRLS? WHY SUCH LACK OF STYLE, FASHION AND PZAZZ?
THE BLUE JEAN LOOK IS GONE. THE STREET CLOTHES APPEARANCE, WHERE YOU CAN'T TELL THE CUSTOMERS FROM THE BARTENDERS, YOU HAVE GOT TO BE KIDDING.
* WHY DOES YOUR BAR SMELL SO BAD? WHY ARE THE FANS SO FILTHY? WHY ARE THE MIRRORS BEHIND THE BOTTLES SO FULL OF SLIME? COME ON, AIR OUT THAT BAR WITH ROOM DEODORIZERS, CLEAN THOSE FANS, MAKE THOSE MIRRORS CRYSTAL CLEAR.
* WHY DON'T YOU EVER DECORATE YOUR BAR FOR EVERY HOLIDAY,THAT GENERATES AN EASY $5000 WHEN YOU TAKE A 100 SEAT BAR,AND PACK YOUR DAY BIZ & NIGHT BIZ. BUT THERE IS A TOTAL METHOD TO THE MAXIMUM MONEY MADE.
* WHY DO YOUR BARTENDERS CURSE, AND HAVE SMOKER'S BREATHE, WHILE BEHIND THE BAR? WHY DO THEY IGNORE CUSTOMERS, ONLY TO SCHMOOZE WITH REGULARS? TOTALLY WRONG. HOW CAN YOU BUILD NEW REGULARS, IF YOU DON'T RELATE TO THEM? "BARTENDER EYES WIDE OPEN" IS A TERM I USE TO EXPRESS SPEED AND SERVICE TO LAZY BARTENDERS.
TIMES ARE TOO CHALLENGING TO HAVE SUCH A PERSON BEHIND YOUR BAR.
* WHERE IS YOUR "CINCO DE DRINKO" PROMOTION FOR "CINCO DE MAYO"? THE DRINKS, THE BEER, THE FOOD, THE DECOR, THE COSTUMES, THE MUSIC, THE ART? THIS IS ANOTHER EASY $5000 PLUS DAY/NIGHT FOR BARS THAT SEAT 100 PEOPLE.
* WHERE ARE YOUR FLAT SCREENS? THEY ARE NOT JUST FOR SPORTS. 32 INCH SCREENS ARE JUST $200 NOW, WHEN YOU SHOP AT WAREHOUSE STORES. YOU SHOULD HAVE AT LEAST FOUR TO FIVE OF THEM UP AND SHOWING MORE THAN JUST FOOTBALL, BASEBALL, SOCCER, BASKETBALL, HOCKEY. SO MUCH MORE. YOUR NOT A "SPORTS BAR", BUT SCREENS ARE FAR MORE THAN JUST SPORTS, THESE DAYS AND NIGHTS. YOU ARE MISSING OUT ON YOUR OWN SCREEN SCENES, TO BROADCAST WHAT GOES ON, IN YOUR BAR. WHY ARE YOU SO LATE TO THE GATE?
I EAT, SLEEP AND BREATHE THIS INDUSTRY. I DOUBLE AND TRIPLE WHAT YOUR CURRENTLY DOING. BUT THERE IS A METHOD TO THE MADNESS.
IT'S CALLED "TENACITY", "RELENTLESSNESS", "CONSISTENCY","FUN" AND OF COURSE "WOW FACTORS".
I HAVE GIVEN YOU THE BASICS, NOW FOR YOUR STRATEGIES, YOUR GAME PLAN, YOUR MARKETING PATHS, JUST EMAIL, RichUnger@promotingnightclubs.com
WHILE YOUR BAR IS EMPTY, YOUR COMPETITION IS BUSY.
WHAT ARE YOU PREPARED TO DO?
WANT THE "WOW FACTORS"?