MAY 2016 - KICK OFF TO SUMMER!
OWNERS ONLY, OF NIGHTCLUBS, BARS, SPORTS BARS, BEACH BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, COUNTRY CLUBS, HOTEL BARS INSIDE & POOLSIDE CALL RICH UNGER @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
Starting "Memorial Day Weekend", the "HEAT IS ON".
This is the "KICK OFF TO SUMMER".
You start with BBQ,BREWS,BEATS & BIKINIS.
This Friday, Saturday, Sunday, with no work Monday is the five times revenue, ten times the crowd, you normally have. The Dynamics are A Full Month in advance of Social Media Maximized Marketing". It's all about "In House Advertising" a Full Month in advance.
It's all about your Beer Vendors, your Liquor Distributors giving you full support. The same goes for your Energy Drink. This is like Halloween/New Year's Eve COMBINED.
But, You need to go full circle, full throttle, full speed ahead. Decorate, Celebrate "AMERICA", encompass, The "FOUR Bs".
You start with Great BBQ, from Ribs, to Chicken, to Pulled Pork, then add Hot Dogs, Burgers,Corn on the Cob, Onion Rings, Grilled Veggies.
Upgrade to "Kabobs", of chunks of steak, green peppers, onions, Cherry Tomatoes, then switch up the steak to Shrimp, Chicken, add Mushrooms, Zucchini, Eggplant, American "Eats". All low sodium, All Natural, All Healthy, All Farm to Table.
When you go beyond what is predictable, your cash flow goes way UP.
Feature the "Great American Brews & Crafts".
On Tap, in The Can, The Bottle, It's a long HOT Weekend.
Have your Female Staff dress in "Red, White, Blue Halter Tops and Short Shorts. Have your Male Staff dress in Tank Tops, and Shorts , Red, White, Blue, of Course. Add Hats.
Then, it's your "ENERGY DRINK BAR", let them provide an "ENERGY DRINK BABE" in a FLAG DRESS to sell and sell some more ENERGY DRINKS.
Finally, go to www.shotpakinc.com and buy "SHOTPAKS", don't do shots in Jell-O or outdated test tubes.
Sell "SHOT PAKS", they are so unique, so different, and so NEW.......................... Tell them Rich Unger advised you to buy them. Ask for some tshirts and POS along with your order.
Set up a "SHOTPAK FOX", in a FLAG DRESS, let her go out into the Crowd selling "SHOTPAKS".
Go to www.orientaltrading.com and buy your "RED, WHITE & BLUE" Decorations, very, very, inexpensive.
Warren Buffet owns the Company, and it is the best in price, selection, quality and shipping.
Of Course the American Flag is Displayed Everywhere inside and outside.
"The BEATS" are either a great DJ who can spin only American POP HOP. That's right, Female, Male, Groups, but only American Made.
Add an American Band, that plays pure American Rock and Roll, Blues, Soul, Alternative, run the gamut of American Genres of Music.
Have the Band play for 45 minutes, then the DJ takes over during their breaks.
Every Performer, DJ/Band dress in Red, White & Blue, or Flag Wear.
Not an OPTION, A Requirement.
Cap off each Night, Friday, Saturday, Sunday with a "RED, WHITE & YOU, BIKINI SALUTE".
Order Flag Bikinis, as well as Solid Red, Solid White, and Solid Blue Bikinis.They are very inexpensive, give one to each young lady 18 and up with picture id to enter the Contest to win $100 or $200 or $300, whichever amount your Energy Drink will kick in each night.
Designate a "CONTEST COORDINATOR", she is in charge of the contestants, they do not get the "FLAG BIKINI" until the contest begins.
Have a FEMALE MC, Host the event, don't let your DJ even open his mouth. No berating the girls, or sleaze talk.
Contact your Army, Navy, Air Force and Marine Recruiters, ask them to please have a Representative attend each night to escort the Ladies out, since your saluting America's ARMED FORCES.
Make it an "ALL AMERICAN BIKINI BASH TO SALUTE OUR TROOPS".
Don't let any of the legal age contestants, drink and become intoxicated prior to the contest.
The Crowd are the Judges, use a Sound Meter, to register the Crowd's noise and clapping, for each Contestant.
Your Contest Coordinator should have them all in a Room with a Stand Up Mirror, Hair Stylists, Make Up Artists, whom you have your Beer Companies make banners for their businesses and hang them high.
You have your Hair and Make Up Ladies print up their own creative flyers that are passed out to every patron prior to the Competition.
Each Contestant is given a Number that is in plastic and attaches to their bikini.
Not hand made, but Computer generated.
Keep the entire Concept Class, Style and Sophisticated.
Have all Contestants, sign "RELEASE OF LIABILITY FORMS", email me, RichUnger@promotingnightclubs.com for the form.
This "3 Day/Night Holiday Kick off To Summer" Celebration, embraces every element of American Culture.
Include Face Painting, and Fake Tattoo Artists, who will charge for putting only "American Theme" art on bodies.
Of Course you film the entire weekend.
Of Course you video the entire weekend.
There is NO STAFF DRINKING WHILE WORKING.
There is NO MANAGEMENT DRINKING WHILE WORKING.
There is NO OWNERSHIP DRINKING WHILE WORKING.
NO, NO, and more NO.
Lead By Example.
I have given you a "SOLID SUCCESS".
Need more Direction, Guidance, Expertise?
BUT, DON'T CUT CORNERS, DON'T WAIT TILL THE LAST MINUTE, DON'T DO IT CHEESY, DON'T. IF YOU HAVE NO SELF CONFIDENCE, IF YOU ARE AFRAID TO SUCCEED, IF YOU HAVE ANY DOUBT, THEN JUST FORGET IT.
THIS IS WHY YOUR NOT PACKED ON THIS WEEKEND.
IN THESE TIMES, LUNCH HAS A NEED FOR SPEED.
YOU SHOULD HAVE STOP WATCHES, SO THAT WHEN A PATRON OR PARTY ORDERS LUNCH, YOU HAVE 15 MINUTES TO SERVE THAT LUNCH, OR THEIR NEXT LUNCH IS ON YOU. THAT'S RIGHT, "SPEED DINING LUNCH"
YOU CREATE A MENU OF ITEMS THAT CAN BE PREPARED AND SERVED WITHIN THAT TIME FRAME.
DELICIOUS, EXCITING DISHES, THAT ENTICE PATRONS TO ORDER AND TAKE THE CHALLENGE.
MAKE THE PRICING RIGHT.
"LIGHTENING LUNCHES" for everyone on the go.
Have your local Newspaper and TV News Departments cover this unique lunch presentation.
REINVENT YOUR BAR NOW !
You have neglected to "REINVENT" your Bar for years and years. You just keep opening the doors, to the same old faces, from the same old places and you have no clue what to do NOW.
It's time to stop booking local bands for no cover charge.
It's time to stop giving ladies free drinks.
It's time to stop buying friends and patrons free drinks.
It's time to start serving food.
It's time to grow your own garden, let your bar patrons chose their own ingredients to mix in their custom cocktails.
It's time to offer a Unique Craft & Beyond Cocktail Drink Menu.
It's time to UPSCALE from your current customer base to the Quality Spenders.
It's time to make serious Revenue.
It's time Your Bar stood out, instead of being a stand in place to go.
It's time you realized that "Hospitality Groups" are opening more than one, more than two even more than three different themed venues in the same area.
They are fearless, because they are totally focused on giving locals and tourists in tourist areas, a new bar experience.
You may be well known, but your old, outdated and out of touch.
It's time you WOKE UP.
It's time you emailed RichUnger@promotingnightclubs.com
Seriously, why would you want to be left with an empty bar?
REIVENT YOUR BAR, SEE THE FABULOUS DIFFERENCE IN CUSTOMER DEMOGRAPHICS.
TRADITION MEETS INNOVATION.
The Swimsuit Edition Of Sports Illustrated came out in February, yet, The Magazine is still Branding, still Marketing, still Dominating Social Media, because it is creating more and more "DEMAND".
That's exactly what you do with your "BAR".
You generate new excitement, enticement, ENERGY.
With "WOW", with "FUN", with "FAB", with "YES", and with "MORE".
OK, so I am way over your head with what I just SAID.
But what you have to learn, have to comprehend, have to understand, I have already DONE.
Your Bar has the wrong Bottles featured.
Your Beers are not the Brands that Sell FAST.
Your lack of serving Food is costing you huge $.
Your lack of Live Entertainment, but the "RIGHT BANDS", not the same old local, played out, play everywhere groups.
Your ignoring SPORTS, your ignoring Holidays, your ignoring Themes, your ignoring Celebrations, your ignoring Parties, your ignoring, catering to "Millennials".
Your ignoring the FUTURE which is NOW.
Your Manager, Your Staff just don't care.
Why should they, when you don't either?
"Total Wines" keeps expanding, but what they don't do is create SUCCESSFUL STAFF.
Go into one of their Stores, notice the Managers behind the main big counter, they have no eyes on Customers.
Go to a register where four Customers are waiting in line, and notice how no one opens another register.
They have no "ENERGY" in their stores, NONE.
Sure the prices are good, but the atmosphere is not.
I contacted the Two Brothers that oversee the entire chain, but to no avail. Again, a perfect example, they just didn't care.
When you lose touch with your customers, you are going to lose your business.
HAKKASAN GROUP,runs a tight operation with 34 Venues in the USA alone. They are all about "THE BENJAMIN'S", but, with a disciplined Chain Of Command.
That is why they can operate such diverse formats, dynamics of food and beverage, but in a very consistent manner.
THEY zero in on customer satisfaction, customer surprises from their famed "Specialty Drinks" to their "Most Order Dishes".
"HAKKASAN GROUP" is the Food & Beverage DISRUPTORS, because they do it bigger, better, and bolder, than all the rest.
They generate more bottom line income without gaming as a source of revenue in Vegas, than even some Casinos in Vegas do.
With "Hakkasan Group" opening "JEWEL" nightlife and "WYNN" opening "Intrigue", The Competition in Vegas for Nightlife Revenue is going to get much more competitive.
That is why "DAYLIFE" is so vital to cash flow. You can do every element of Nightlife @ Daylife, and even more, the Cabanas, the Floating Bars, the "Sun N Fun Craft Cocktails". The "Bikini Sales", that's right, sell your own bikinis with your logo on both the bottom of the bikini in the back and the front of the Top on the left side Triangle.
Sell logo Beach Towels, Sell Logo Cover ups, are you kidding, every Female will want to take back home one or more of these fashion Splashes.
Then add the "COOKOUT" every Friday, Saturday and Sunday.
Add the "UPSIDE DOWN DRINK" using a Barber's Chair, but refurbished with the Colors of the Logo and a Pool look to it. $20 to have your Female Server, mix an "UPSIDE DOWN DRINK" in your Guest's Mouth.
I have pools that in Season do almost $1000 on Fridays, then Saturdays, and Sundays, in "Upside Down Drink Sales". If you have a POOL @ your Motel, Hotel, Resort, and you don't have "DAYLIFE", email RichUnger@promotingnightclubs.com RIGHT NOW.
Tell me the name of the Property, it's location, your web site, what your pool service is now, besides simply offering Guests a pool to splash in. Have you ever heard of "POOL AFTER DARK", since so many Families frequent your Property, take advantage of Daylife @ Night time.
I mean Summer is upon us and your choice is simple, go for the Crowds, the Cash, the COMBINATION, or just sink the Summer away.
TAKE ALL THE LIQUOR BOTTLES OFF YOUR BAR NOW.
THEY NEED DUSTING, CLEANING ANYWAY.
NOW IT'S TIME TO ADD A DOZEN NEW FLAVORS OF FAMOUS BRANDS.
I AM HOT HERE TO TELL YOU WHICH BRANDS TO ADD. I AM STRONGLY SUGGESTING YOUR "BACK YOUR BAR UP WITH A MAKE OVER.
YOUR BEHIND THE BAR, HAS LOOKED THE SAME, FOR WAY TOO LONG.
YOU NEED MORE MIRROR, YOU NEED BOTTLE LIGHT UP STANDS, YOU NEED MORE FLAVORS, MORE INFUSED BRANDS, YOU NEED TO FIRE UP YOUR BAR, SO THAT NOTHING ABOUT IT'S "LOOK" IS THE SAME, ANYMORE.
THE REASON YOU DON'T ATTRACT THE "IT CROWD", IS BECAUSE YOU REFUSE TO ADAPT. YOU REFUSE TO EMBRACE, YOU REFUSE TO ACCEPT, YOU REFUSE TO DO WHAT YOUR BAR DESPERATELY NEEDS.
YOUR WEB PRESENCE IS AN IGNORED FACE BOOK PAGE. THAT'S IT PERIOD.
YOUR INTERNAL MARKETING IS ZILCH.
YOUR ADVERTISING IS NULL.
YOUR MARKETING IS VOID.
AND YET, YOU WONDER WHY YOUR BAR HAS REGULARS WHO COME IN THE SAME HOURS, SPEND THE SAME AMOUNT, AND YOU NEVER EVER GROW?
EITHER EMAIL ME AND GET REAL SERIOUS ABOUT INFUSING YOUR BAR WITH CHANGE ON EVERY LEVEL, OR REMAIN THE SAME.
This is the Year, 2016 of "SINK or SUCCEED", what's it going to be for YOU?
You listen to so many people who know NOTHING, you do so few actions that actually are successes, when does this nonsense stop, it should RIGHT NOW.
Let me ask you, what does watching Jon Taffer "rescue a bar"do for you, RIGHT NOW ?
What do you learn from watching that Bar Reality Show or Restaurant IMPOSSIBLE, or "HELL's KITCHEN? What changes do you make by viewing these programs, RIGHT NOW ?
Because if you sit there and simply say, "that's me", and do nothing about it, you are doomed for failure. Me, I am a Man of ACTION, I have zero time for Owners who hold "Pity Parties", because they are afraid of success.
Always remember, there are bars being sold, new bars, clubs, casual fast restaurant concepts, OPENING in your area, RIGHT NOW.
You must be ahead of the rest, RIGHT NOW.
Being an Independent Bar, Sports Bar, Gentlemen's Club, Lounge, Restaurant w a Bar, Nightclub Owner gives you the Freedom to thrive, without all the red tape and corporate nonsense, that Chain Operations must go through, RIGHT NOW.
You opened, you did very well, but then you started on a down slide, you never ever recovered. Because you never ever took a negative business approach,and turned it positive, RIGHT NOW.
What does the name of your establishment stand for RIGHT NOW?
What does your format do to enhance your business, RIGHT NOW?
What does your online, your in-house, your traditional advertising do to generate business for you, RIGHT NOW?
Do you know the difference between "Instagram" and "Snapchat", RIGHT NOW?
Do you know how to Energize your Face Book Page?
How Many Email Addresses do you have of your Customer Base, RIGHT NOW?
What Liquors do you sell the most of, what do you do to increase their sales RIGHT NOW?
STOP LOSING $ TO YOUR COMPETITION NOW.