JUNE 2016 - BARS, SOCIAL MEDIA 101
OWNERS OF NIGHTCLUBS, BARS, LOUNGES, SPORTS BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, OWNERS ONLY. CALL RICH UNGER @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
YOU ARE POSTING "LAZY".
YOU DON'T REALIZE THE IMPACT, THE POWER OF
HIRE A COMPETENT, EXPERIENCED, PERSON, FIRM OR COMPANY TO DO YOUR POSTS, BUT...................THEY MUST HAVE THE EXPERIENCE, THE KNOWLEDGE, THE BACKGROUND ON RESTAURANTS, IF YOUR ONE.
ON BARS, NIGHTCLUBS, SPORTS BARS IF YOUR ONE.
ON GENTLEMEN CLUBS IF YOUR ONE.
DON'T JUST LET AN EMPLOYEE, DJ, OR FRIEND DO YOUR POSTS, TOTAL WASTE OF TIME AND $, IF YOUR PAYING THEM TO DO IT. THE PURPOSE OF "SOCIAL MEDIA" IS TO HAVE AN "IMPACT,THAT CREATES TRAFFIC, SPENDING, RESULTS. WITHOUT ANY OF THESE THREE ELEMENTS, YOU ARE WASTING YOUR MONEY. SENDING OUT EMAIL BLASTS THE NIGHT BEFORE AN EVENT, APPEARANCE, SPECIAL GUEST DJ, PARTY, THEME, ARE TOTALLY WASTED.
THINK ABOUT IT.............................. YOU WANT PEOPLE TO RESPOND TO AN EMAIL BECAUSE YOU SENT IT OUT, EITHER THE NIGHT BEFORE, OR THE NIGHT OF THE UNIQUE EXPERIENCE?
WRONG. YOU SHOULD HAVE BEEN BOMBARDING THEM WITH FRESH, EXCITING, ENTICING, INVITING EMAILS FOR 30 DAYS PRIOR TO THE NIGHT.
WHOM EVER TOLD YOU OTHERWISE, IS WASTING YOUR TIME, YOUR ENERGY, AND ABOVE ALL YOUR $. "SOCIAL MEDIA" IS PARAMOUNT TO YOUR SUCCESS.
YOU DON'T NEED TO "F BOMB" YOUR POTENTIAL PATRONS, SUCH TACKY WORDS ARE TOTALLY BENEATH YOU AND THOSE YOU WANT TO PATRONIZE YOUR PLACE.
WHAT IS YOUR "SOCIAL MEDIA STRATEGY"?
YES YOU POST PICTURES THAT SHOW CROWDS, THAT HAVE DEFINING MOMENTS, NOT THE USUAL BUDDIES DRINKING PICTURES.
PICTURES AND VIDEO ARE VITAL TO YOUR "SOCIAL MEDIA STRATEGY", BUT THERE ARE METHODS TO THE MADNESS.
DO NOT LET YOUR "SOCIAL MEDIA" GET STALE, OLD, OUTDATED.
FAR TOO MANY FOOD/BEVERAGE, BEVERAGE ONLY ESTABLISHMENTS, JUST LET THEIR "SOCIAL MEDIA", BECOME STAGNANT.
OPTIMIZE ALL OF YOUR "SOCIAL MEDIA PRESENCE", BY THAT I MEAN, GO ALL THE WAY. DON'T JUST POST CONTENT, MAKE IT MEANINGFUL. MAKE IT RESULT DRIVEN.
IT'S NOT ABOUT HOW MUCH FOOD AND BEVERAGE IS, IT'S ALL ABOUT WHAT FOOD AND BEVERAGE IS HOW MUCH?
THERE IS A HUGE DIFFERENCE.
"VIDEO" IS THE MOST POWERFUL DYNAMIC OF "SOCIAL MEDIA", MORE THAN PICTURES, "VIDEO TELLS THOUSANDS OF WORDS".
BUT, ONCE AGAIN, THE VIDEO HAS TO BE WELL THOUGHT OUT, WHAT ARE YOU SHOWING, WHO ARE YOU SHOWING, AND WHY ARE YOU SHOWING THE CONTENT YOU POST?
DON'T WAIT FOR RESULTS. CREATE THEM.
FROM ADVANCE TICKET SALES, TO RESERVATIONS, TO VIP SEATING, TO BOTTLE N BITES SERVICE, TO VALET PARKING, TO ROMANTIC TABLE SETTINGS, SHOULD YOU HAVE A POOL, WELL THEN, ADD CABANAS, EQUIPPED WITH A FLAT SCREEN TV, AN iPod DOCKING STATION, COMFORTABLE COUCHES, LARGE ENOUGH TO SLEEP IN, THAT'S RIGHT THIS IS "ULTIMATE POOL PARADISE". YES, YOU HAVE A DRESS CODE, "BEACH ATTIRE IS ENCOURAGE", OVER SIZED BAGS/TOTES WILL NOT BE PERMITTED.
THESE ARE ALL AVENUES OF INCOME, STREAMS OF CASH FLOW.
YOU MAKE THE DEMAND, AND IT'S A COMMAND TO RESPOND.
"NEVER BE LATE TO THE POOL, THE BAR, THE GAME,THE DANCE". MEANING, ALWAYS BE AHEAD OF YOUR COMPETITION. ALWAYS HAVE YOUR STRATEGIES, YOUR ENERGIZERS, YOUR WOW FACTORS IN PLACE, READ FOR YOUR ONLINE GUESTS TO TAKE.
NEVER ANTICIPATE. ALWAYS ARTICULATE.
ALWAYS "ASK", DON'T HESITATE. FEAR NOTHING.
"SOCIAL MEDIA" IS JUST THAT. "SOCIALIZING MEDIA".
EXPLOIT IT DAILY.
WHY DO PEOPLE FLOCK TO READ "PAGE SIX" ONLINE.
BECAUSE THEY NAIL THE "NITTY GRITTY" OF PEOPLE, THEIR LIVES, THEIR GOOD, THEIR BAD, THEIR IN BETWEEN. I'M NOT ASKING YOU TO BE "TMZ", I AM ASKING YOU TO BE "TBBO", "THE BEST BAR ONLINE".
FINALLY, DON'T WASTE WORDS, PICTURES, VIDEO, JUST TO POST FRESH NEW CONTENT.
BE DISCIPLINED, BE DECISIVE, BE DARN CONSISTENT WITH YOUR SOCIAL MEDIA MAXIMUM APPROACH.
ANY QUESTIONS, EMAIL RichUnger@promotingnightclubs.com
CHALLENGING THE STATUS QUO!
STOP BEING LIKE YOUR COMPETITION.
STOP BEING A COPY CAT, START BEING A "BREAK THROUGH" BAR.
STOP OFFERING KARAOKE, DARTS, A JUKEBOX, TRIVIA, SAME CUSTOMERS, SURE THEY ARE VERY NICE, LOYAL PATRONS, BUT YOU WANT A FRESH NEW CROWD IN ADDITION TO THOSE WHO ALREADY PATRONIZE YOU.
YOU CAN'T EVEN PAY YOUR BILLS, WITH THOSE PRESENTLY SITTING AT YOUR BAR.
THIS IS A "PEOPLE BUSINESS".
YET, YOU REFRAIN FROM SCHMOOZING, FROM INTERACTING, FROM ENGAGING, WHY?
IT'S YOUR BAR !!!!
Your Featuring Craft Beers, But Now................. it's Time to feature the 1 " CRAFT CREATION", no casual food eatery is offering.
DRUM ROLL>>>>>>>>>>>>>"CRAFT BEER BATTER".
Just Go To www.simplotfoods.com/BentArmAle and create your new "CRAFT CREATIONS" Menu.
Serve this Menu only during your "HAPPIEST HOURS", 4pm to 9pm, that's right, again, as I always say, " Why empty out your bar @6pm or @7pm, when you can have a full bar up to 9pm. Then your Nightlife kicks in.
Remember, Your "HAPPIEST HOURS" are only @ your bar, not at the Restaurant Seating Sections.
AND THE EDGY BAR FOODS CONTINUE
"DEEP FRIED CLAM CHOWDA".
YOU EAT THIS DELISH DISH WITH YOUR FINGERS.
IT'S NOW A CREAMY CHOWDER CENTER, COATED IN PANKO CRUMB, AND FRIED.
GO TO www.seawatch.com
STOP THROWING "SHADE" ON EFFECTIVE & EXCITING
Why, refuse to host Prime, Premier, Perfect Promotions?
You really need to "UP YOUR GAME" in order to WIN.
What is Winning?
It's being Packed four nights a week.
Have an Outside Deck, Patio, Beer Garden, it's being packed our days a week.
Stop the Newspaper Ads, nobody reacts to them.
Stop the Radio Ads, nobody listens to them.
Stop the Groupon Campaign, you don't need them to do the same Strategy.
Why are you simply opening, hosting, operating, but not GENERATING EXCELLENT CASH FLOW?
Because your heart is not in it.
Your head is not into it.
Your letting outside issues, Family, Friends, influence you, and your making very costly mistakes.
First of which is not exceeding normal nights by Hosting "WOW NIGHTS".
It's the Heat of Summer, Everyone, wants the "FUN".
There is so much you can host, that generates excellent revenue. Themes, Concepts, Celebrations, Gatherings, Happenings, Parties, Contests, Challenges, the possibilities are endless, and yet you don't even host any????
Your losing tens of thousands of $, this Summer.
It's too hot, too humid and too hard to pay your bills, by just getting by day and night. Why Suffer, when you can SUCCEED?
I will never understand Complacent Owners?
This is your TIME.
Your competition is packed, while your empty.
Let's reverse this nightly situation.
Budweiser Now Based In Belgium But has the Chutzpah to market "BUD BEER" with a new Label "AMERICA", for The Summer. Strictly, a "Marketing Ploy", but I find it insulting.
"IN-BEV" the Owner of BUD is not based in St. Louis, the former World Corporate Headquarters for "BUD".
Nope, it remains in Belgium.
Call it "Inversion Tactics" to avoid paying US Corporate Taxes, call it Power over the American Iconic Brand "Budweiser", but bottom line, it's truly a slap in beer drinkers of "BUD" faces.
In Beer Bottom Line Reality, you don't need to carry all their brands anymore.
There are so many delicious tasting, hearty, light, unique Craft Beers, that the same old "BUD BUDDIES OF BEERS" are not needed in your Beer Coolers.
Nobody is going to walk out of your bar if you replace four of their usual brands, with Brand New Fresh Craft Beers. Quite the opposite, more and more Patrons are going to frequent you. Start targeting Women, with their own Craft Beers.
Start with "CHICKBEER", The Premium Beer for "CHICKS".
Support your Local, Regional and State Craft Beers from your own State. You will find the Support you receive from your own State's beers are far more than your National Beers provide.
"BREWSKIS" brewed in your State, create an allegiance by your Customers. Tie in their Merchandise. They don't have neons, you don't want to ever hang beer neons anyway, they are OVAH!
GO CRAFT, CUT THE BUD BEERS BACK. MAKE MORE $.
HOW GOOD IS YOUR BAR STAFF?
Have they created a Drink Menu of "HOPTAILS"?
Simply taking Beers and blending them with Top Shelf Liquors to formulate great tasting, unique to your bar "HOPTAILS".
Do you Bartenders perform "Flair Bartending"?
Do your Bartenders encourage Top Shelf and Call Brands that also tie in with your "BAR BITES MENU"?
Do your Bartenders dress UP not Down?
So that Customers can distinguish them from other Customers.
Do your Bartenders Over pour, over serve?
Do your Bartenders always ask for a Credit Card when running a tab, if not, Why Not?
Do your Bartenders "Spread Eyes," meaning always are dialed in to where new Customers are seated, and promptly serve them or do they cater to their regulars?
Do your Bartenders use "Micro Fiber Cloths" instead of ugly, dirty, bar rags? If Not? Why Not?
You can buy dozens @ "The Dollar Tree Store" for $1 each and just wash them over and over.
Do your Bartenders, drink with patrons? WHY? No Bartender who is a Professional should drink under any circumstances, while working.
Do Your Bartenders Check IDs, and if questionable, politely decline to serve the Patron?
If Not, They Sure Should!
Do your Bartenders Fraternize with other Bartenders in a Relationship Setting?
If So, They sure Should NOT.
Bartenders should never indulge in relationships with Ownership, Management or Staff, it "ALMOST", never ever leads to a Happy Ending.
Want to know how to hire "THE BEST BEHIND THE BAR STAFF?"