SEPTEMBER 2016 - BARS, " IT'S NOT IMPOSSIBLE"
UNTIL IT"S DONE ". The World Famous "Quote", by the late, Nelson Mandela.
I took that "Quote", and applied to Bars, Clubs, Sports Bars, Gentlemen Clubs, Restaurants with Bars, Lounges, Beach Bars, Hotel Lobby Bars.
The Problem with too many Bar & Restaurant Owners:
A. They are too complacent & lazy.
B. They refuse to spend $ to make $
C. They are "Stuck" in a rut.
D. They listen to all the wrong people.
E. They ignore Social Media, only having a Facebook Page.
F. They waste good Ad $ on Radio, on Print, on Coupons.
G. They let their Staff walk all over them.
H. They get romantically involved with their own staff.
I. They are "Absentee Owners", never around.
J. They have too big an ego & too little open mind.
K. They would rather close down then listen to an EXPERT.
L. They don't schmooze with Guests, which is Vital.
M. They are so desperate, they don't have a dress code.
N. They allow Bar Staff to "Over Pour" & "Over Serve".
O. They buy too many brands that never even "POUR".
Q. They never ask their Liquor Vendors for "SUPPORT".
R. They allow their restrooms to look disgusting.
S. They let their staff dress like slobs.
T. They let their staff use their cellphones @ Work.
U. They don't pursue new Business with "Tenacity".
V. They don't Refuse to Luze.
W. They don't take advantage of Themes on Holidays.
X. They rely on strangers, so called promoters to do biz.
Y. They let minors in, just to get their coverage charge $
Z. They don't go in the kitchen to see what goes on.
IT'S NOT IMPOSSIBLE, UNTIL IT'S DONE.....................
IF THIS IS "YOU", EMAIL RichUnger@promotingnightclubs.com
OWNERS OF NIGHTCLUBS, BARS, LOUNGES, SPORTS BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, OWNERS ONLY. CALL RICH UNGER @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
An arrogant Owner, whom has no regard for actually doing business.
His entire approach to discriminating against Men who are under 30 years of age, shows a total lack of ideal bar business sense.
Here is the "LOWDOWN", to this Policy, enacted by "Kaseys Kitchen & Cocktails on Long Island.
A Rooftop Bar that is accessible to men 30 and Older, and Women 25 and Older.
"Women mature earlier", said owner, Anthony Geraci. He added " I don't think it's sexist". But as for being "LEGAL", the "Policy" appears to violate New York's Executive Law 296:
which Prohibits the owner of any place of public accommodation, resort or amusement, from denying anyone entry because of their race, creed, color, national origin, sexual orientation, military status, sex, or disability or marital status. Still Owners like Mr Geraci, argue that such decisions should be theirs to make.
But a local street survey around this establishment, found the majority of women, uncomfortable with such a Policy and had no plans to patronize this place.
It is reminiscent of the days of Nightclubs attempting to discriminate against minor men by having a door policy of "Men 21 and Up, Women 18 and Up."
City after City, these policies were challenged and changed, because they were totally discriminatory.
The bottom line in my mind is, if you can't attract Women 21 and Up who can legally drink, and not seek underage girls who only want to obtain an illegal drink, while also catering to Men 21 and Up, then you should not own a club or a bar.
I spearheaded a campaign in two Florida Counties and one Florida City to ban minors from any establishment that served less than 10% Food.
I was successful and the law was passed with flying colors and support.
My reasons were simple,
Underage Girls were being exploited by Older Men
Underage Girls, sadly were being drugged.
Underage Girls, were being given alcoholic beverages by other patrons.
Underage Girls, were illegally drinking, getting into arguments.
Underage Girls, were driving drunk.
These Five Reasons alone, were enough to warrant new laws to meet this crisis.
It also applied to underage Young Men.
This propensity for minors to be in bars and nightclubs defies the very logic that should be no surprise to anyone in this industry.
I am all for Teen Nights that are run as tight as a "Navy Seals" Mission.
But lax Owners, lazy Staff, result in too often deadly consequences.
It's just not worth it, unless you follow the Step by Step, no deviation PLAN.
WHEN YOUR STAFF WALKS THROUGH THOSE DOORS, ALL THEIR PERSONAL PROBLEMS, THEIR HASSLES, THEIR HEADACHES STAY OUTSIDE.
THEY ARE FOCUSED ON PROVIDING THE BEST SERVICE, THE BEST SMILE, THE BEST PRESENTATION, THE BEST OF EVERYTHING, OR THEY SHOULD NOT BE WORKING FOR YOU.
BAD ATTITUDES, DRUG ISSUES, DRINKING PROBLEMS, MARTIAL OR DOMESTIC PARTNER ARGUMENTS, NONE OF IT COMES INSIDE.
NO DRINKING ON THE JOB, NO DRUG TAKING ON THE JOB, NO CELL PHONE CHAT WITH THEIR SIGNIFICANT OTHER ON THE JOB, NOR SHOULD THEY COME IN, WHILE ON THE JOB. TOO OFTEN WORKPLACES BECOME SOAP OPERAS BECAUSE OF ALL OF THE "BAGGAGE" EMPLOYEES OPEN UP, WHILE @ WORK. THAT STOPS NOW.
EITHER YOUR GOING TO OPERATE YOUR RESTAURANT, YOUR BAR, YOUR CLUB, YOUR SPORTS BAR, EVEN YOUR GENTLEMEN'S CLUB LIKE A REAL LIVE BUSINESS, OR YOUR GOING TO FIND YOURSELF GOING OUT OF BUSINESS.
HOW DO YOU ACHIEVE THAT?
IT'S VERY SIMPLE, YOU LEAD BY EXAMPLE.
I HAVE TAKEN HUNDREDS OF BARS OVER DECADES AND SHOWN OWNERS HOW TO CHANGE THEIR ATTITUDES.
LOOK @ DONALD TRUMP 3 DIFFERENT CAMPAIGN MANAGERS IN THIS PRESIDENTIAL RACE.
A VERY POOR PERCEPTION OF A MAN, WHO'S EGO IS MORE VITAL TO HIM, THAN THE VERY OFFICE HE WANTS TO WIN.
THE SAME CAN BE SAID OF YOUR "BAR".
YOU MUST HAVE THE RESPECT AND REGARD OF YOUR MANAGER AND STAFF, OR YOU WILL NEVER EVER SUCCEED.
HOW TO DO IT, CHANGE YOUR ENTIRE ATTITUDE, BEHAVIOR, DRINKING @ YOUR BAR, THE WAY YOU USE FOUL LANGUAGE, THE WAY YOU DON'T REWARD GOOD STAFF AND CLEAN HOUSE OF THOSE WHO JUST GO THROUGH THE MOTIONS.
YOUR SOCIAL MEDIA PRESENCE MEANS THE DIFFERENCE BETWEEN MAKING HUNDREDS OF THOUSANDS OF $ OR LOSING HUNDREDS OF THOUSANDS OF $.
NEED EXPERTISE, THE BEST? NEED DIRECTION, THE BEST? NEED GUIDANCE, THE BEST? EMAIL RichUnger@promotingnightclubs.com
NEW TRENDS IN RESTAURANT FOODS:
1. "MAC N CHEESE" IS BACK, DON'T BE SQUEEZED OUT. ROLL OUT A "SMALL PLATE", A "LARGE PLATE" AND A "FAMILY PLATE" OF DELISH "MAC N CHEESE".
2. "PICKLED ONIONS, "PICKLED" IS IN. TAKE THE CUE, AND LET IT LEAD TO YOU.
START SERVING "PICKLED DISHES".
3. "THE GRILLED CHEESE SANDWICH", ONLY NOW OFFER THIS SANDWICH WITH A CHOICE OF FOUR TO SIX DIFFERENT CHEESES. IN FACT THIS SANDWICH IS SO POPULAR, SOME COMMUNITIES EVEN ARE HOLDING "GRILLED CHEESE SANDWICH FESTIVALS". YUP, YOU READ IT ME RIGHT.
IT'S ALL ABOUT THE BREAD, THE CHEESE AND HOW YOU PREPARE THIS SANDWICH, WITH YOUR SECRET SPREADS, BUTTERS, MARGARINE'S, AND CONDIMENTS.
NO WINE OPENER, NO WINE GLASSES, NO WINE BOTTLE,
BUT DELICIOUS TASTING, WINE, ANYWAY!!!
YOU WOULD HAVE NEVER EVER THOUGHT OF SERVING IT, LET ALONE SELLING IT, BUT NOW IS THE TIME FOR "CAN WINE".
IN FACT "TRADER JOE'S" HAS BEEN SELLING "CANNED WINE" SINCE 2009.
TWO WINERIES HAVE EXCELLENT "CANNED WINE", THEY ARE "UNION WINE" AND "FIELD RECORDINGS", ARE DOING EXCELLENT "CANNED WINE" SALES.
PRODUCTION HAS RISEN FROM 2% TO 40% IN JUST TWO YEARS.
IN FACT, A 21-39 YEAR OLDS SURVEY, FOUND "CANNED WINE", "GENERALLY HAD THE HIGHEST OVERALL PERCEPTIONS OF QUALITY, BASED ON PACKAGING".
HOW DO YOU LIKE THOSE GRAPES, HUH?
FROM THE LOCAL MEDIA COVERAGE YOUR BAR WOULD RECEIVE, TO THE INTRIGUE OF YOUR WINE AFICIONADOS, I WOULD OFFER, FEATURE, "CANNED WINES", ASAP.
"GRENACHE ROSE", "PINOT NOIR" AND "CHARDONNAY", ARE "CRACK A CAN AND ENJOY THE FINE WINE".
"UNION WINE","HAS TRIPLED THEIR PRODUCTION, AND STILL CAN'T KEEP UP".
AT "WHOLE FOODS", THOUGH "CANNED WINES" ONLY ACCOUNT FOR 1% OF TOTAL WINE SALES, THAT'S UP 1000%, DUE TO "PRESTO" A CANNED ITALIAN SPARKING WINE AND "WEST SIDE WINE", WHICH OFFERS CANNED CABERNET, AND CHARDONNAY.
FROM SPORTING EVENTS, GAMES, CONCERTS, COMEDY, THEATER, ART, FASHION, YOU NAME THE CULTURAL SEGMENT, "CANNED WINE" WILL, YES WILL FIT RIGHT IN.
ORDER IT NOW. USE SOCIAL MEDIA TO BLAST OUT THAT YOU OFFER IT, CONTACT LOCAL NEWS TV DEPARTMENTS TO REPORT ON IT.
OFFER YOUR MORNING RADIO SHOW HOSTS A CAN.
AND THEN EMAIL RichUnger@promotingnightclubs.com, and just say "Thanks Rich".
SIX NEW PRODUCTS YOU SHOULD TASTE & TRY:
1. HOPPY CIDER
2. VICOMITE SINGLE MALT WHISKY
3. CANADIAN CLUB 100% RYE
4. BACARDI USA'S "FUN FRUITY FLAVORS
5. [POINT SIESTA KEY CITRUS PALE ALE
6. PAVO REAL WINES, NEW MEXICAN WINE COLLECTION
THIS YEAR, "HALLOWEEN" FALLS ON A MONDAY.
DO YOU KNOW WHAT THAT MEAN$ ?
YOU SHOULD HAVE A FRIDAY NIGHT, HALLOWEEN PART 1 AND A SATURDAY NIGHT,SATURDAY NIGHT, HALLOWEEN PART 2.
YOU SHOULD CAPITALIZE ON THE WEEKEND NIGHTS,PRIOR TO MONDAY HALLOWEEN.
BOTH NIGHTS SHOULD BE TOTALLY DIFFERENT, THAN THE OTHER.
BOTH NIGHTS SHOULD DOMINATE YOUR LOCAL AREA. BOTH NIGHTS SHOULD BE THE MOST EXCITING NIGHTS IN YOUR ENTIRE AREA.
BOTH NIGHTS REQUIRE A FULL MONTH OF ADVANCE SOCIAL MEDIA BLITZING, AND I DON'T MEAN JUST "FACEBOOK". I MEAN OWNING YOUR SOCIAL MEDIA NIGHT LIFE IN YOUR COMMUNITY.
SELLING OUT OF TABLES, PRE SELLING BOTH NIGHTS IN ADVANCE.
CREATING WHAT NO OTHER BAR OR CLUB IS.
DOING EVERYTHING I GUIDE, YOU, DIRECT YOU, ADVISE YOU, TO IMPLEMENT.
DOUBLE IF NOT TRIPLE YOUR HALLOWEEN FROM LAST YEAR.
DON'T JUST HOLD THE SAME BASIC $100 COSTUME CONTEST.
WHY EVEN BOTHER?
THIS YEAR, IF YOU WANT TO BREAK ALL PREVIOUS YEARS, IF YOU REALLY WANT TO BREAK OUT AND OWN THE NIGHTS, IT'S SIMPLE, EMAIL, RichUnger@promotingnightclubs.com
DDO YOU KNOW HOW MUCH WORLD WIDE SPORTS DRINKS ACCOUNT FOR?
SPORTS BARS SHOULD FEATURE AS MANY "SPORTS DRINKS", AS THEY DO "CRAFT BEERS".
BECAUSE THE CUSTOMER IS THERE.
THE SALES ARE THERE.
WHAT SPORTS BARS LACK MORE THAN ANY OTHER ASPECT OF THEIR BUSINESS ARE "PROMOTIONS".
SPORTS BAR OWNERS SIMPLY RELY AND DEPEND ON THE GAME, THE FIGHT, THE EVENT, AND VIEWING IT.
THEY DON'T STOP TO THINK, THAT ON AN OFF "SPORTS VIEWING NIGHT", THEY CAN STILL BE PACKED, IN FACT WITH FAR MORE WOMEN, THEN MEN.
THEY DON'T GET IT, THAT JUST BECAUSE THEY ARE A "SPORTS BAR", DOES NOT PUT THEM OUT OF REACH OF "FUN", "WOW", "FAB" AND FLAIR".
IT'S ALL ABOUT A FORMAT OF SPORTS, THAT ENHANCES WHATEVER THE LATEST FAD, STYLE, ATTENTION GRABBING IMAGE IS, THAT'S CAPTIVATING MILLENNIALS ATTENTION.
"SPORTS BARS" SHOULD NEVER EVER, BE LIMITED BECAUSE OF THEIR GENRE.
STOP THINKING YOU CAN JUST MAKE IT ON "NFL" AND "COLLEGE GAMES", START THINKING ABOUT THE TENS OF THOUSANDS OF DOLLARS YOU SHOULD BE ADDING TO THAT "GIVEN REVENUE", BY GOING BEYOND THE GOAL POST?
YOU DON'T HAVE TO THINK OF WHAT IT IS?
YOU DON'T HAVE TO THINK OF HOW TO DO IT?
YOU DON'T HAVE TO THINK OF WHO TO APPEAL TO?
YOU DON'T HAVE TO THINK OF HOW TO USE SOCIAL MEDIA?
YOU DON'T HAVE TO THINK OF HOW TO CREATE FRESH, NEW AVENUES OF INCOME?
YOU DON'T HAVE TO THINK OF HOW TO SET THE ATMOSPHERE?
I ALREADY HAVE..................................
JUST EMAIL RichUnger@promotingnightclubs.com
I hope that now the "Merger" is complete, "Southern Glazer's Wine and Spirits", provides The Support, The Sponsorship, The Service to "ON Premise" Customers, that for so long, "SWS" was lacking in.
I mean specifically, "BRAND PARTIES", "POS", "HOLIDAY DECOR & POS", "TASTINGS", "CASE DEALS" for every Vendor, not just the Big Guys.
I hope your Salesperson cares as much about Your Business as they do about the Order you place Weekly. Not Talk but ACTION.
I always demanded that "SWS", provide me the "STAND NEXT TO SUPPORT", that I wanted. They always DID.
They want you always to buy new product, but they must be prepared to take it back, when you buy a Case, and only sell half a bottle. Bottom Line, there are WAY TOO MANY BRANDS BRINGING OUT FAR TOO MANY NEW FLAVORS, WHISKEYS, VODKAS, RUMS, TEQUILAS, WINES. There comes a point of YOUR BAR CANNOT HOLD ANY MORE BOTTLES.
It's all about pouring the Bottles, and not gathering dust.
SEPTEMBER IS ONE OF THE SLOWEST MONTHS, FOR SO MANY BARS, GENTLEMEN CLUBS, LOUNGES, IN THIS BUSINESS, IT DOESN'T HAVE TO BE IF, IF, IF, YOU "ENERGIZE" YOUR BAR.