OCTOBER 2016 - BARS, SOCIAL MEDIA FILLS SEATS!

OCTOBER 2016 - BARS, SOCIAL MEDIA FILLS SEATS!

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OCTOBER 2016 - BARS, SOCIAL MEDIA FILLS SEATS!
By RichUnger@promotingnightclubs.com

  Never Before Have So Many Bars, Clubs, Restaurants, Lounges, Sports Bars, Gentlemen Clubs, solely relied on "Facebook", as their only source of maximizing "Social Media Presence".
 In fact, a very large majority do not even have their own "Web Site".
Why?
 The main reason is, "I Don't Want To Spend The $".
In the Food and Beverage Industries, "Social Media" should be viewed upon for "INSTANT GRATIFICATION".
Meaning, you want bar stools & chairs filled?
Then you take full advantage of "Facebook", "Instagram", "Twitter", "Youtube", "Snapchat", and of course, YOUR OWN WEB SITE.
  How many "Phone Numbers", "Email Addresses" do you have, so that "Text Messages" and "EVITES" can be sent at least a month in advance, for Premier Promotions?
WHAT?
You don't have any?
You have no "Data Base"?
You don't ask anyone for their "Phone Number" or "Email"?
You don't utilize "DIRECT IMPACTING"?
You don't take full advantage of the exact demographics you want to frequent your venue?
You don't "SOCIALLY BLITZ" your Guests and Potential Guests with just one Promotion per "Text", per "Email"?
NO, you don't fill up an entire Text with Promotion after Promotion, nor do you do the same with Emails.
NO, you don't offer a free drink or free cover by having Guests, text you.
NO, your not "TEXT BEGGING" or "EMAIL PLEADING".
Quoting from "ADWEEK", Paris Hilton says she uses "Instagram", "Snapchat" and "Vine".
Now this tells you what a very successful 35 year old Female, relies on, from Social Media.
She is unique.
Facebook is a major marketing tool.
Twitter is a major marketing tool.
Instagram is a major marketing tool.
Youtube is a major marketing tool.
Your own Web Site is a major marketing tool.
Stop paying one of your employees in their free time to handle your Social Media.
It's far too vital to your success.
You want your Guests to have an "ADVENTURE", not an "EXPERIENCE".
Social Media attracts Guests to your Bar or Club, IF, IF, IF, you know how to Master and Maximize your Strategies.
The days of simply posting that a "band is playing @ your bar or a special DJ tonight", are OVER.
A One day/night advance "Branding" no longer works.
There is too much Visual, High Energy, Captivating Content being posted that far outweighs and overtakes your simplistic postings.
It takes one full month of creative, innovative, visual grabbing Social Media Postings to generate an "SRO" Crowd.
I know, I have done it over and over and over.
You can't rely on a DJ or Bartender to simply put up some simple pics & posts. They don't have "THE PUSH POWER" that is demanded with Food and Beverage Compeitition so fierce in this current climate.
Review your current "Social Media Guerilla Strategies", and you tell me are you seeing the "RIGHT CROWD", "THE SPENDERS", "THE MOVERS & SHAKERS" coming in, on a consistent basis?
If not your wasting your time, your "Social Media" and your $, besides losing thousands and thousands and thousands of dollars.
This is how you gain the advantage, sprint ahead of the rest, start taking their customers and guests away from them.
There are only so many Patrons that go out @ nite, isn't it about time you had "THEE CROWD", instead of a few @ the bar?
Email RichUnger@promotingnightclubs.com
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OWNERS OF NIGHTCLUBS, BARS, LOUNGES, SPORTS BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, OWNERS ONLY. CALL RICH UNGER @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
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Are "Fried Onion Rings, Mushrooms, Chicken Strips, Fries," OUT, they sure are.
BUT, "Deep Fried Clam Chowda" is in.
It's a "Creamy Chowder Center" coated in Panko Crunch and Fried.
For once, add an "APP", for Happiest Hours, or Late Nite that is FRESH, NEW, and DELISH.
Hey, nobody pays me to encourage you to add some "FRESH" to your Menu, I do it, because I see what few are serving, and is ideal for YOU.
www.seawatch.com
"DEEP FRIED CLAM CHOWDA", not the usual SOUP. BUT, "BITES".
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It's "FOOTBALL SEASON", "WINGS" are the #1 "Eats".
So, this Season, add "New Funny Bones", Chicken ribz from "pierce Chicken, that look like Ribs.
They are juicy dark meat from the most flavorful Chicken.
Skinless, bone in thighs that are trimmed, lightly seasoned and fully cooked.
Just "HEAT EM UP", Sure "SAUCE EM UP", and "SERVE EM UP".
www.poultry.com/funnybones
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BREAKFAST PROVIDES HIGH PROTEIN DISHES FOR ALL DAYPARTS.
Just ask "McDonald's" what saved them from the abyss?
Breakfast is now in demand all day and all night long.
Times have changed, and you should consider your missing the eggs, the toast and the healthy Breakfast Service?
If your not in a High Foot Traffic and Auto Passing Location, then pass on it, otherwise, butter that healthy toast, and bring out those new Breakfast Bites NOW.
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THE SEQUEL TO " FIFTY SHADES", WHICH IS "FIFTY SHADES DARKER", IS GOING TO BE ANOTHER BOX OFFICE SEDUCTION.
BARS, CLUBS, EVEN SPORTS BARS, THIS TIME DON'T LET THE "MOVIE'S PROMOTIONAL POSSIBILITIES" GO IGNORED BY YOU.
IT'S A NIGHT, that you stand out for, since your known for a totally different format.
I have taken so many upscale hotel bars and lobbies, made them "POP UP PROMOTION AREAS" for one night, tripling their usual revenue.
That's all I know how to do.
Making money in the Food and Beverage Business is not hard, once you know the in's and out's, until then, it's a total nightmare.
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  RICHIE RANTS:

1. "PEPSI" ADMITS IT'S TOP SELLING BOTTLED WATER , IS NOTHING BUT TAP WATER. ( I KNEW THIS ALL ALONG)
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2. THE BEST SELLING COFFEES NOW ARE "PREMIUM BRANDS, BREWS".
CONSUMERS WANT "HIGH COST GOURMET COFFEES.
SO IF YOUR SERVING JUST SIMPLE, REGULAR COFFEE, YOUR MISSING THE POUR.
I RECENTLY DROVE BY A 'STARBUCKS', IN THE MORNING, THE DRIVE - THRU WINDOW HAD A LINE OF CARS, OUT TO THE ROAD. IT WAS THAT LONG.
THUS, FORGET THE USUAL AND START SERVING THE BEST COFFES, THAT IS WHAT COFFE AFFECINADOS WANT NOW.
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3. HALLOWEEN, FALLS ON A MONDAY THIS YEAR. I WILL PACK YOUR SATURDAY NIGHT/HALLOWEEN CONCEPT & YOUR MONDAY NIGHT HALLOWEEN CONCEPT.

BUT, IT TAKES A FULL MONTH OF BLITZING, AND GURELLIA MARKETING TO ACHIEVE THIS TWO NIGHTS OF "TRICKS AND PLENTY OF CASH TREATS".

SURE, YOUR GOING TO CELEBRATE ON SATURDAY NIGHT.

BUT, HERE'S MY RANT TO YOU, WHY ARE YOU GOING TO IGNORE "HALLOWEEN MONDAY"?
EVEN IF YOUR CLOSED ON "HALLOWEEN", YOU SHOULD OPEN.
EVEN IF YOU USUALLY SHOW THE MONDAY NIGHT FOOTBALL GAME, SHOW IT, "THE VIKINGS VS THE BEARS", PERFECT TO TIE IN WITH "HALLOWEEN MONDAY".
DON'T FUMBLE A QUICK $5000 PLUS!
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4. YOU'VE SEEN HIM IN THE "LINCOLN" TV SPOTS, NOW WATCH MATTHEW McCONAUGHEY PUSH, PUMP, PROMOTE "WILD TURKEY" . WATCH THE "SHORT VIDEO OF McCONAUGHEY'S VISIT TO THE WILD TURKEY DISTILLERY IN KY.
HE IS ALSO THEIR "CREATIVE DIRECTOR", WHICH PUTS HIM IN FRONT OF THE CAMERA AND BEHIND IT.
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5. HIRE MORE FEMALE BARTENDERS, WHO ARE STABLE, STEADY, AND SUCCESSFUL WITH A HUGE FOLLOWING.
HOW?
JUST LIKE "HEAD HUNTERS" DO.
YOU LURE THEM AWAY WITH BETTER PAY, SMARTER HOURS, AND A NEW TITLE. YOU SCHMOOZE THEM.
STOP LETTING YOUR BAR STAFF DRESS LIKE SLOPPY CUSTOMERS.
IT'S TIME TO UPDATE, UPGRADE AND UPLIFT YOUR BAR PRESENTATION.
ESPECIALLY YOUR BAR STAFF.
NO SMOKER'S BREATHE, NO SMOKING WHILE WORKING, NO BREAKS TO SMOKE, WHILE THE BAR HAS LOTS OF PATRONS.
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6. BETWEEN UPCOMING HOLIDAYS,  TV SHOWS, MOVIES, MUSIC, THERE ARE SO MANY POSSIBLITIES FOR PARTIES, CELEBRATIONS, HAPPENINGS, GATHERINGS, WHY DO YOU JUST LET THEM PASS YOU BY?
YOU COMPLAIN BUSINESS IS BAD, YET YOU DO NOTHING TO TURN IT AROUND.
EMAIL RichUnger@promotingnightclubs.com
I will Create it all.
You simply implement it, step by  step.
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7.Why do you keep wasting your $ on radio? Nobody is coming in, but your salesperson keeps scamming you, that's right scamming you into running 15 second, 30 second spots, that nobody remembers, nor responds to.
Why do you keep relying on club promoters, they attract a trouble crowd, that don't spend, destroy your reputation, as well as your restrooms, and scare Women away in droves.
Look @ how many Men you have in your bar or club, vs Women?
Your having major issues, problems, challenges.
I have overcome all of them!
Email RichUnger@promotingnightclubs.com

 

Copyright 2016 Rich Unger

 

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