NOVEMBER 2016 - NIGHT BEFORE THANKSGIVING, HUGE!
It's one of the biggest Night's in the bar business.
But so many bars, clubs, lounges, sports bars, simply take it for granted.
Double Down for "The Night Before Thanksgiving", by opening "Thanksgiving Night" as well. But if your bar that serves food, shut your kitchen down on Thanksgiving, focus on your bar business only.
NOW, WITH REGARD TO "THE NIGHT BEFORE THANKSGIVING:
This Night should be greatly enhanced with
A. DECORATIONS, That's right decorate your room, make it unique, creative, tying in "Turkey Day". From everyone home from College, to everyone off work, make the night memorable.
B. ENTERTAINMENT, BOOK the best local Band you can. Don't just feature a typical local band. The Same old DJ, unless he or She is going to have a Wireless Mic, is going to get out from behind the turntables and interact with the crowd, unless your DJ is going to dress up, not down. Unless you have hours of your night dedicated to strictly dancing, high energy, put up a screen and show music videos. Add to your light show. Put on Dance floor accessories on your dance floor. Host Contests, Themes, this is a MONSTER MONEY NIGHT.
C. BAR, Set up "POP UP BARS" of Tequila, Rum, Vodka, that feature just one of these liquors, with shots, mixed drinks, craftinis. Set up a "CRAFT BEER" POP UP BAR, that serves only features "CRAFT BEERS". Expand your typical, usual bar scene.
Contact your Liquor, Energy Drink and Beer Suppliers for all the "POINT OF SALE" T-shirts, Hats, Caps, Lite Up Gadgets, all of the "Thanksgiving Merchandise", their brands gave them to give out. Don't take no for an answer, go over your salesman's head to his boss and go to HIS BOSS. They have the "PARTY PACKS".
D. STAFF, Ask your Staff to dress up as "Hip Pilgrims" or "INDIANS", stop with the political correct nonsense, it's the Night Before Thanksgiving, get it into it.
E. REACHING OUT, YOU MUST A FULL MONTH AHEAD OF YOUR NEW "HAPPIEST HOURS" FORMAT, LAUNCH YOUR SOCIAL MEDIA CAMPAIGN.
LEAVE NO SITE UNTOUCHED.
YOUR OWN WEB SITE
EVERY BLOG, CHAT BOARD FOR EVERY MAGAZINE, NEWSPAPER, RADIO STATION, NEWSPAPER, DATING SITE, SINGLES SITE, CHAMBER OF COMMERCE SITE, DANCE STUDIO SITES, INDEPENDENT FASHION BOUTIQUES, HAIR SALONS, NAIL SALONS, SPAS, WORKOUT STUDIOS.
EMAIL BLITZS, TEXTING TERRIFIC MESSAGES.
YOU DO NEED A "SOCIAL MEDIA EXPERT" WITH PROVEN CREDENTIALS, AND REFERENCES FOR YOUR LOCAL AREA.
DON'T TAKE ANYONE'S WORD FOR IT, LET THEM GIVE YOU SPECIFIC QUALIFICATIONS, THAT THEY KNOW HOW TO "BLITZ" THIS TYPE OF "HAPPIEST HOURS" FORMAT.
OF COURSE, INHOUSE MARKETING/BRANDING SO OCCUR, @ THE SAME TIME, A FULL MONTH AHEAD OF THE LAUNCH.
THERE IS A METHOD TO THE MADNESS.
IF YOU WANTED TO BE PACKED FOR YOUR NEW "HAPPIEST HOURS", WITH A FLAWLESS LAUNCH?
IT'S NOT JUST THE PRICE OF A DRINK THAT ATTRACTS THE RIGHT CROWD, OR THE IDEAL "BAR BITES", BUT THE OVERALL ATMOSPHERE, FUN, WOW, FAB, MUSIC, ENERGY.
IF YOU DON'T HAVE ALL OF THESE ELEMENTS, THEN YOUR NOT MAKING THE TREMENDOUS AMOUNT OF REVENUE THAT THESE HOURS SHOULD BE GENERATING FOR YOU.
NEVER EVER USE A RADIO STATION "REMOTE" FOR ANY REASON, ANY LONGER. DUE TO "SIRUS/XM", TABLETS, SMARTPHONES, STREAMING, THE DAYS OF RADIO RESPONSE ARE OVER FOR BARS, CLUBS, RESTAURANTS.
SURE, CAR DEALERS HAVE THE $, SO THEY UTILIZE THESE RADIO LIVE/JIVE REMOTES.
YEARS AGO, I DID USE LIVE RADIO REMOTES, WHEN THEY HAD AN AUDIENCE, WHEN THEY WERE EFFECTIVE, WHEN THEY PRODUCED VIABLE RESULTS, THAT WERE "INSTANT".
NO MORE, NEVER AGAIN.
IF YOUR BAR,CLUB,RESTAURANT HAS TO RELY ON A RADIO REMOTE TO DO BUSINESS, ASK YOURSELF THIS......................
IS IT PAYING FOR ITSELF?
IS IT PAYING FOR THE DISC JOCKEY'S TALENT FEE?
IS IT MAKING YOU ANY MONEY ANY "ROI"?
CLUB DJs, FOR THE BEST IN DJ EQUIPMENT, GO TO THE LARGEST DISTRIBUTOR.
SOUND, LIGHTS, AND ALL THE EQUIPMENT IN BETWEEN.
DON'T WASTE YOUR TIME SEEKING AND SEARCHING.
WANT TO GIVE THE BEST SETS OF SPINS, YOU CAN.
THEN GO TO THE BEST DISTRIBUTOR IN THE BIZ.
THERE IS A "CRAFT BEER FRANCHISE, THAT GOES WAY BEYOND "CRAFT BEER", BUT INCLUDES FABULOUS FOOD, MOST HAVE FULL LIQUOR AS WELL, AND NO MATTER WHERE THEY OPEN A UNIT, IT IS A HUGE SUCCESS.
WHEN YOU PUT PAUL STANLEY AND GENE SIMMONS ALONG WITH TWO OTHER PARTNERS, YOU HAVE "ROCK AND BREWS".
THINKING OF OPENING A BAR, A GASTROPUB, A WORLD OF BEER, NO BAR, NO FRANCHISE OF CRAFT BEERS, CAN POUR LIKE "ROCK AND BREWS". YOU WANT TO OWN THE MOST SUCCESSFUL "BEER SERVING FRANCHISE" IN THE USA? THEN CONTACT "ROCK AND BREWS", BECAUSE NO MATTER HOW MANY DIFFERENT BARS THERE ARE IN YOUR AREA, NO MATTER HOW MANY DOWNTOWN BARS THERE ARE IN YOUR COMMUNITY, NO BAR COMPARES TO "ROCK AND BREWS". WANT TO MAKE SERIOUS MONEY, IN THE BAR BIZ? STOP TRYING TO OPEN YOUR OWN BAR WITH YOUR OWN NAME AND CONCEPT. THIS TOTAL NAME/FORMAT/ATMOSPHERE/MENU/MARKETING IS ALL SET TO OPEN. FIND THE RIGHT LOCATION, WITH PLENTY OF PARKING AND SIGN AWARENESS, AND OPEN A "ROCK AND BREWS", THEN REMEMBER, "I TOLD YOU SO".........................
OWNERS OF NIGHTCLUBS, BARS, LOUNGES, SPORTS BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, OWNERS ONLY. CALL RICH UNGER 9AM TO 7PM, SEVEN DAYS A WEEK, @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
"The Quick Serve Chains In Order Of "Taste" Being The Main Reason for Doing Business:
4. JACK IN THE BOX
5. PANDA EXPRESS
I may not agree with these Chains and Rankings, but it's a fact of the Industry!
THRIVING ON INNOVATION, THAT'S WHAT I DO.
I ALWAYS WANT TO BE THE "FIRST"
TO HOST IT,
TO PRESENT IT,
TO PRODUCE IT,
TO CREATE IT,
TO SERVE IT
TO PROMOTE IT
I AM A FIRM BELIEVER IN BEING "FIRST".
THERE ARE SO MANY BARS STUCK IN TIME, SO MANY SPORTS BARS SURVIVING OFF OF FOOTBALL, SO MANY GENTLEMEN CLUBS STILL OPERATING LIKE IT'S 1999.
BOTTOM LINE, WAY TOO MANY NIGHTCLUBS OPENING JUST 3 NIGHTS A WEEK, AND BARELY GETTING BY.
OWNERS ARE BURNT OUT, MANAGERS ARE TOO INEXPERIENCED TO MANAGE.
STAFF IS LACKING IN SERVICE, IN PRESENTATION, IN RESPECT FOR THE VERY FOOD AND BEVERAGE BUSINESS THEY WORK FOR.
WANT CUTTING EDGE INSIGHT, EXPERTISE, DIRECTION, CONCEPTS, FUN, WOW, FAB?
"A RICHIE RIGHT"
Bars, Roll out "The Wonton Chips W Dip"."Anchor "Chip n Dipper" features Favorite Dips inside "Crispy Wonton Chips".
Two "Delish" choices are offered.
"Spinach and Artichoke"
"Chessy Loaded Nacho"
NO BAR IN YOUR ENTIRE AREA SERVES "THE WONTON CHIPS W DIP", BE THE FIRST FOR ONCE.
BABY IT'S COLD OUTSIDE !
EVERYONE IS SERVING COFFEE.
IT'S A LATTE WAR OUT THERE.
SO ENHANCE YOUR COFFEE PRESENTATION WITH A NEW SWEET TWIST.
"SCHULSTAD MINI PASTRIES" HAVE CREATED "ARTISANAL PASTRIES" WITH A RICH FLAKY TEXTURE.
FIVE FAB TASTES:
CHERRY CHOCOLATE CORONET
TOASTED COCONUT SWIRL
SALTED CARAMEL BRAID
STRAWBERRY SHORTCAKE CROWN
LEMMON CHEESECAKE CORONET
DON'T JUST POUR A CUP, BUT MAKE IT A "CAN'T WAIT TO ENJOY", EXPERIENCE EVERY MORNING.
I CHALLENGE YOU !
If you think you know it all about the BAR BIZ, then fill out this form and find out what you don't know.
It's Simple, It's easy, No Financial Information wanted, Just the "Basics".
You'd be surprised at what you never knew.
You'd be surprised at what you never thought of.
You'd be surprised at what your doing wrong and thought, you were doing right.
You can watch all the "Bar Rescue" you want, Jon Taffer is good @ hosting this Show.
But, when it comes to your Bar, Nightclub, Sports Bar, Gentlemen's Club, Restaurant with a Bar, Lounge, Alternative lifestyle Club, Dive Bar, I eat, sleep and breathe this industry for 40 years.
I don't want to be on TV, I have no interest in sharing my Strategies, Expertise, to SUCCESS with everyone.
Because Generalizations don't work.
You need "SPECIFICS" to SUCCEED.
"DROP THE MIC"................................