DECEMBER 2016 - NEW YEAR'S EVE, ALL WOW!

DECEMBER 2016 - NEW YEAR'S EVE, ALL WOW!

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DECEMBER 2016 - NEW YEAR'S EVE, ALL WOW!
By RichUnger@promotingnightclubs.com

  THIS "NEW YEAR'S EVE", DON'T JUST DO IT THE SAME WAY, YOU ALWAYS DO.
"SELL OUT" WEEKS IN ADVANCE.
MAXIMIZE YOUR SOCIAL MEDIA, EVERY SINGLE ELEMENT OF REACHING LOCAL PATRONS AND IN TOURIST AREAS, CONNECTING TO THEM AS WELL. YOUR "NEW YEAR'S EVE" IMPRESSIONS, SHOULD CONSIST OF EXCITING, ENTICING VIDEO IMAGES AND ENERGY, TO ENDUCE PEOPLE TO MAKE EARLY RESERVATIONS.
EVERY YEAR, I IMPLEMENT THIS DUAL STRATEGY OF BOTH SOCIAL MEDIA AND INTERNAL MARKETING FOR "NEW YEAR'S EVE", THE ROOM IS SOLD OUT AT LEAST A WEEK TO TEN DAYS IN ADVANCE. NO REFUNDS ON ADVANCE RESERVATIONS.
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FROM YOUR DECORATIONS, AND I MEAN HUGE BALLOON DROP, TO FREE PARTY FAVORS, AND I MEAN LOTS OF THEM, TO STAFF DRESSED IN TUXEDO SHIRTS & BOW OR REGULAR THIN BLACK TIES, BLACK SKIRTS FOR FEMALE STAFF, BLACK PANTS, OR DARK BLACK JEANS, I MEAN DARK, FOR MALE STAFF.

 YOUR CHAMPAGNE BOTTLE LIST SHOULD RUN FROM LOW END TO HIGH END.
BUT THIS YEAR, ADD A FREE "TRAY OF DELISH DELIGHTS". FROM SLICES OF THE "UTILITY STEAKS" YOU ORDER FROM SYSCO, TO GOURMET PIZZAS, FROM SHRIMP PLATTERS, TO ASSORTED BURGER BITES, BUILD THE FOOD COST INTO THE CHAMPANGE BOTTLE MENU.
 The same "Free Party Tray" Format, should be included in your "BOTTLE SERVICE.
EVERYONE KNOWS THEY PAY ALOT MORE ON "NEW YEAR'S EVE".
By now all the "BEST BANDS" are booked, so before you book an "UNKNOWN", see them LIVE, don't book a "Bad Band", just to feature live entertainment.
You can have a Dynamic DJ, along with a "Magician", a "Belly Dancer", a "Face Painter", a Solo Musician on the level of Lydia Ansel. You can't book her, but she should be the "MUSIC STANDARD", by which you feature a live Musician.
 Your DJ should include "DANCERS", a "BONGO or DRUM PLAYER", give your "New Year's Eve", that "A AH" MOMENT. 
Your Band has to dress UP for NYE. No jeans, no T-shirts, no slob looks. Not on this nite.
If you hold 100 people, you should do over $5000 plus on NYE.
If you hold 200 people, you should do over $10,000 plus on NYE.
THE KEY TO NEW YEAR'S EVE IS TO CREATE AS MANY AVENUES OF REVENUE AS POSSIBLE.
POP UP BARS
PORTABLE CARTS WITH BOTTLES OF CHAMPAGNE
"www.shotpakinc.com SHOTS ON A TRAY
VIP TABLE SEATING
BALLOON DROP WITH PRIZE CARDS INSIDE SELECT BALLOONS
CRAFT BEER CART
TIMES SQUARE "LIVE" ON YOUR AT LEAST 60 INCH BIG SCREEN IF NOT TWO OF THEM.
SPECIAL SECTION FOR SINGLES WHO HAVE NO PARTNERS.
TIGHT DOOR POLICY= DRESS CODE, ID CHECK, WEAPONS WAND DOWN AT YOUR DISCRETION.
ZERO TOLERANCE FOR DRUG USE, SIGN POST 'ENTIRE CLUB UNDER CAMERA SURVILLANCE.
UBER AND LYFT AVAIABLE, DON'T LET ANYONE LEAVE DRUNK AND DRIVE, IT'S ON YOU<<<<<< 
HAPPY AND SUCCESSFUL AND SAFE "NEW YEAR'S EVE".
IF YOU NEED MORE EXPERTISE, EMAIL RichUnger@promotingnightclubs.com
START PUMPING< PUSHING<PROMOTING NYE NOW.
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     A Brand New Club wear Clothing Firm, contacted me, regarding, connecting them with "so called club promoters" to expose their fashions to clubgoers.

WRONG. HUGE MISTAKE, NO BENEFICIAL RESULTS WILL ENSUE.
I replied to this Firm with the following advice: You have a unique Fashion Presentation, that caters to a very specific demographic.
Your Branding, your Marketing, your Advertising are vital to your launch.
To rely on, depend on, put your trust in so called "Club Promoters" to do what they have no clue how to do, is truly insane in the brain.
You want total strangers, who's only focus is taking the "Cover Charge", getting a VIP List, doing whatever they want, on their night, they promote, helping push, pump, promote your new "Club wear"?
This kind of "Hap Hazard" way of launching your Fashion is in no way forging ahead.
You have no Inner Connection with Club Women.
You have no Eye Popping Attention with Club Women.
You have no way of maximizing your Club Presence.
You have no ability to generate Club Sales.
I have been overseeing Club Liquor Brand Parties, where the so called Liquor Brand "Ambassador" is in over their head.
To simply have some "Brand Babes", as I named them.
To simply giveaway "Brand Swag" is typical.
To simply give out cup of a taste, is usual.

What is usually missing is "THE FUN", "THE WOW", "THE FAB". The purpose of these "Brand Parties" is to promote a liquor brand in a BAR BOTTLE WORLD", where there are way too many new Brands, and far too many failing.

So more than ever, these Brand Parties, take on a much more element of "IMPACT".
Yet, Liquor Distributors just don't get it.
They are still operating, like they did ten years ago.
THOSE DAYS, THAT APPROACH ARE OVAH...............
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OWNERS OF NIGHTCLUBS, BARS, LOUNGES, SPORTS BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, OWNERS ONLY. CALL RICH UNGER 7 DAYS A WEEK FROM 9AM TO 7PM @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE.
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MY UNCLE MEL, PASSED AWAY.
To me and thousands of others in the Industry, my Uncle Mel was the most "ICONIC LEGEND" in the Food/Beverage Biz. He died in October, after a long fight against Cancer. He kept it secret, except for a handful of Family/Best Friends.
I am devastated. He was "SUPERMAN".
To Pay Tribute to my Uncle Mel, I print this Poem by a Gentleman who also wrote another Poem, when my Uncle Mel got his Star on The Palm Springs Walk Of Fame.
So Here goes to you UNCLE MEL, You took a piece of my "Heart" with you.

 " THERE ONCE WAS A MAN NAMED MEL HABER WHO AUTHORED A BOOK ON PALM SPRINGS. HE TALKED ABOUT ALL THE MOST FAVORED, ABOUT ROYALTY, CABBAGES, AND KINGS. HE KNEW ALL THE RICH AND FAMOUS FROM HIS "INGLESIDE INN" FOOD AND BAR. ROBIN LEACH HAD A WRIT-MANDEAMUS TO PULICIZE EACH SHOW BIZ STAR, EACH ROCK STAR, MEL PUT UP WITH CON MEN AND GRIFTERS MORE THAN ONE ATTEMPTED A SCAM.
THEY DRANK FROM HIS BACK BAR AND SNIFTERS AND "TENNIS-SHOED" OUT ON THE LAMB.
THE INGLESIDE INN AS THE HOSTEL FOR BROADWAY, HOLLYWOOD AND ROCKSTARS.
ALL THE GLITZY AND ALL THE BI-COSTAL WOULD HAVE THE VALET PARK THEIR CARS, AFTER HE PURCHASED THE FAMED INN.
HE LAUGHED WHEN HE ARD THE NEWS RUTH HARDY MIGHT HAAVE HAD SOME CHARGIN, SINCE SHE JUST WASN'T TOO FOND OF JEWS.
NOW THAT THE BOOK HAS BEEN WRITTEN, PRINTED AND ETCHED IN STONE, MEL STILL ISN'T THINKING OF QUITTIN.
JUST TO KVETCH AND MOAN AND GROAN, HE'LL JUST KEEP ON MEETING AND GREETING HIS HOTEL GUESTS AND DINERS.

AND CATER TO DRINKING AND EATING AND OFFERING SOLACE TO THE WHINERS, SO, HERE'S TO YOU MELVYN HABER, MAY YOU LIVE TO BE CENTENARIAN.
MAY YOU ENJOY THE FRUITS OF YOUR LABOR
YOU'LL LIVE ON LONG PAST YOUR BURYIN..........
LONDON '10,
_______________________________________________________________________/
WRITTEN BY ROBERT WINTERS, JAN. 2010
MY UNCLE HAS WRITTEN TWO "CAN'T  PUT DOWN BOOKS" ABOUT HIS LIFE, HIS FAMOUS PEOPLE ENCOUNTERS, HIS RISE TO FAME,HOW HE MADE A WRECK OF A HOTEL INTO THEE PLACE TO STAY AND DINE IN "PALM SPRINGS". HE ALREADY MADE HIS FORTUNE, LONG BEFORE HE CAME TO "PALM SPRINGS", SIMPLY DO A GOOGLE SEARCH FOR "MEL HABER" AND READ ALL THE MATERIAL ON HIM. IT'S AMAZING WHAT HE ACCOMPLISHED NOT JUST FOR HIMSELF, BUT FOR ANGEL VIEW THE CHARITY FOR CHILDREN WHO ARE DISABLED, THEIR FAMILIES, HE BUILT OVER 20 HOMES, HE OPENED UP OVER 10 CONSIGNMENT SHOPS. HE WAS REMARKABLE JUST FOR THIS GIVING BACK ALONE. BUT ADD HIS MONUMENTAL FOOD/BEVERAGE SUCCESS.
ALL YOU CAN SAY IS "wow".

HIS BOOKS ARE:
"BEDTIME STORIES", BY MEL HABER
"PALM SPRINGS A' LA CARTE" , BY MEL HABER
BOTH AVAILABLE ON AMAZON. AND YOU WILL LAUGH TILL YOU CAN'T BECAUSE ALL HIS STORIES ARE REAL, 100%, NOT ONE SINGLE WORD OF EMBELLISHMENT.
MY UNCLE WAS ALWAYS A STRAIGHT SHOOTER.
I LOVE YOU, I MISS YOU, I AM SO LOST WITHOUT YOU.........................................................
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              YOU SHOULD BE HOSTING A "TIGHT HOLIDAY FASHION DRESS NIGHT".
LADIES, WE CHALLENGE YOU TO DRESS IN TIGHT HOLIDAY FASHION TONIGHT. BUT DANCING IS A MUST, SO MAKE IT COMFORTABLE.
LADIES IN THE MOST STYLISH, STAND OUT, "TIGHT HOLIDAY FASHION DRESS" WILL WIN $100. FIVE WOMEN WILL WIN TONIGHT.
SO INSTEAD OF YOUR USUAL ATTIRE, TONIGHT MAKE IT TIGHT HOLIDAY FASHION.
WE WANT YOU TO BE COMFORTABLE, BUT EXOTIC.
TONIGHT, "TIGHT IS RIGHT !".
JUDGING WILL BE DISCREETLY DONE.
YOU DON'T NEED TO PARADE AROUND A CROWD.
YOU DON'T NEED TO DANCE IN FRONT OF THE JUDGES.
JUST DANCE, AND YOU WILL BE TOLD YOU'VE WON.
IT'S THAT SIMPLE. IT'S A CUTE, COOL, HOLIDAY FASHION  CHALLENGE.
OF COURSE, YOU CHARGE A COVER CHARGE. OF COURSE YOU START PROMOTING THIS EVENT NOW IN YOUR PLACE AND ALL OVER SOCIAL MEDIA.
SNAP CHAT, FACE BOOK, INSTAGRAM, YOUTUBE, YOUR OWN WEB SITE, THESE DYNAMICS ARE VITAL TO PUMPING UP ON SOCIAL MEDIA.
STOP POSTING BORING, DULL CONTENT AND PICTURES.
WHY ARE YOU WASTING YOUR REACH, YOUR CONNECTION, YOUR IMPACT, YOUR IMAGE, YOUR RELEVANCE?????
IF YOU DON'T GRASP MAKING YOUR SOCIAL MEDIA PRESENCE PARAMOUNT? THEN SIMPLE, EMAIL RichUnger@promotingnightclubs.com
I eat, sleep and breathe these tactics.   

A NEW CLUB OWNER, BOOKS A LOCAL BAND, THAT DRAWS A DECENT CROWD. SO THIS OWNER BOOKS THIS BAND FOR 24 NITES OVER DEC-FEB. THE PROBLEM IS, UNLESS THIS BAND LEARNS AT LEAST THREE NEW SONGS EACH WEEK, THEY ARE GOING TO BE SO PREDICTABLE, CUSTOMERS ARE GOING TO KNOW THE SONGS IN THEIR SETS, BEFORE THEY EVEN BEGIN TO PERFORM EACH NIGHT. I HAD A 8 PIECE HOUSE BAND YEARS AGO, HORNS, SOUNDED DEAD ON LIKE "EARTH WIND & FIRE", I PAID THEM OVER $3000 A WEEK FOR 5 NITES.
THEY LEARNED NEW MATERIAL EVERY SINGLE WEEK.
THEY WERE A FANTASTIC, HIGH ENERGY DANCE BAND.
THEY DRESSED TOTALLY "GQ".
THEY WERE ALL IN WITH PROFESSIONAL ATTITUDES.
I LOVED THIS BAND. "ONE FOR ALL".
NEVER EVER HAVE I SEEN AFTER VIEWING HUNDREDS AND HUNDREDS OF CLUB BANDS, A BAND, THAT COULD MATCH ANY ELEMENT OF THE QUALITY OF THIS BAND.
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RICHIE'S MUST HAVE BEHIND THE BAR BRANDS:
1. JACK DANIEL'S 150TH ANNIVERSARY LIQUOR
2. EFFEN BLOOD ORGANCE, GREEN APPLE AND RASPBERRY VOKDAS
3. REBEL YELL SINGLE BARREL BOURBON
4. SNAKE RIVER HORIZON GIN
5. STARR OAK AGED VIEUX RUM
6. SOL DE IBIZA SANGRIA
7. ZUMBIDA MANGO
8. GNARLY HEAD WINES
9. CHIVAS REGARL ULTIS
TIME TO CLEAN OUT YOUR BAR OF BRANDS THAT DO NOTHING, BUT GATHER DUST. IGNITE YOUR BAR, WITH EXCITING NEW BRANDS, LET YOUR BARTENDERS POUR NEW EXCITEMENT. THERE'S NO DISCOUNTING, NO CHEAP, NO FREE, IT'S ALL ABOUT MAKING REAL MONEY.
STOP LISTENING TO LIQUOR, BEER, WINE, ENERGY DRINK SALESPEOPLE UNDER PRESSURE TO MOVE CASES, AND START TELLING THEM WHAT YOU WANT IN ORDER TO FEATURE THEIR PRODUCT, EITHER THEY ARE IN OR THEY AND THEIR BRANDS ARE OUT.
AS THIS ELECTION YEAR CLOSES, AND LOTS OF HOPES ARE PINNED ON THE NEWLY ELECTED PRESIDENT, KEEP YOUR MIND FOCUSED ON YOUR BUSINESS. REMEMBER THE MOST FAMOUS SAYING IN BUSINESS
CONCENTRATION IS THE KEY TO ECONOMIC              
                                 SUCCESS 
  
 HEY, IF YOUR BUMMED OUT ABOUT YOUR BUSINESS, YOU WANT A CLEAR HEAD, WITH NO VESTED INTEREST TO TELL YOU WHAT YOUR DOING RIGHT, WHAT YOUR DOING WRONG, WHAT YOUR NOT DOING AT ALL?
JUST FILL OUT THIS FORM
http://promotingnightclubs.com/contact.htm

THERE'S NO OBLIGATION, BUT IT'S ABOUT TIME YOU HEARD IT STRAIGHT FROM THE MAVEN. 

MERRY CHRISTMAS TO ALL, HAPPY, HEALTHY PROSPEROUS NEW YEAR TO ALL.

 

Copyright 2016 Rich Unger

 

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