FEBURARY 2017 - BIG GAME, KISS, & BEADS
February, "MONEY MONTH MAGNA".
Let's start with "SUPER BOWL", why any Bar, Nightclub, Restaurant, simply gives the Game away to "Sports Bars" defies common business sense.
I have taken Nightclubs, Restaurants with a Bar, Gentlemen Clubs and packed them with a line outside on Super Bowl Day.
Oh Yes I have.
It's all about how you format the Game to your advantage.
It's all about how you market the game to Couples.
It's all about how you score a TOUCHDOWN with Social Media.
It's all about how you plant the thought of viewing the Game from
your establishment, vs the same old wings, pitchers of beer, "Sports Bar"again.
Then it's "The Big Kiss", Valentine's Day and Night.
Restaurants a must ! Bars, Nightclubs, even Sports Bars and Gentlemen's Clubs should capitalize on "This Celebration Of Love".
Romantic Food, Drink,Music,Mood,Atmosphere.
Women expect "Red Roses", "Godiva Chocolates", "Perfume".
What takes their breathe away is "THE WOW".
That's where your Restaurant, your Bar, your Club, even your Sports Bar, and yes your Gentlemen's Club comes in.
Why negate a Holiday that you should relegate to revenue?
Why should you ignore a Money Making Love, Lust, Longing for Tradition?
With Social Media so easy to draw a Crowd of Couples, you have everything to gain and no heartbreak on the way.
This Year, it's not the time to ignore any potential opportunity for you to increase your image, your reach in the Community, your Numbers.
"Who Loves Ya"?
Closing out the Month is the mass market appeal of "Fat Tuesday & Mardi Gras".
One Year, I created a "Fat Tuesday Concept" for a huge Nautical Theme Restaurant.
I started with the decor of "Mardi Gras", the colors being Purple, Gold and Green.
I created a "CREOLE" Menu of both Small Plates & Huge Platters for Groups of four or More.
I added Live "Zydeco & Dixieland Music".
I presented "Contests" all night.
The Place was packed.
It was a record Night.
The Owner told me " I never thought this was possible".
Of course it was and for sure it is.
This is not the time to brush off so many Holidays that while you may need to learn just what they represent, you still should plan ahead to put your thoughts into ideas that result into a huge SUCCESS.
Today's Culture want to Celebrate, they want to Experience, they want to Discover.
It's incumbent upon you to "Deliver The Dynamics".
While you are worrying about paying your rent, your payroll, your repairs, your electric, While you are too busy constantly hiring new faces, because you are losing employees all over the place, While you are listening to what everybody suggests, ( Who know nothing about this Specific Detail of Holiday Connecting, Marketing, Branding, Reaching, Advertising) I know it all.
I have Four Decades of doing this.
How many newspapers do you read a day?
How many diverse Magazines of Media, Music, Fashion, Art, Food, Beverage, Culture, do you read a month?
You don't have the time.
How many different types of Food & Beverage and Beverage Only Establishments all over the USA and the World have you "INVIGORATED with "FUN", "FAB" & "WOW"?
Implementing these "Holiday Concepts" are called "POP UP PROMOTIONS".
They dominate your interior, so that Patrons are captivated by the atmosphere that they are part of.
Creating new streams of revenue have never been more vital to your survival, than this Year.
Hosting new, fresh, edgy interactive Patron participating challenges, like "THE TWO MINUTE CLOTHING CHALLENGE".
Tie in a Charity to take the door charge.
Challenge TV News Anchors to be the Contestants for Round One.
Go to "Goodwill" and buy a ton of pants, pull over tops for both men and women.
Pile them up use a stop watch, two minutes and the person who puts the most clothing on , WINS. Contact all TV, Newspaper Media to cover this Event. Post this Challenge on all of Social Media. Use a Full Month in advance Branding/Marketing.
SO MANY, TOO MANY BAR MANAGERS, CLUB MANAGERS, SPORTS BAR MANAGERS, GENTLEMEN CLUB MANAGERS ARE STUCK IN THE SAME OLD FORMAT RUT. THEY SIMPLY HAVE NO AUTHORITY FROM OWNERSHIP TO DOUBLE IF NOT TRIPLE THEIR CURRENT CASH FLOW.
THEIR OWNERS ARE OUT OF TOUCH, IT'S 2017 AND THEY HAVE NO CLUE.
I HAVE THE "FUN", "FAB", "WOW", THAT PACKS YOUR PLACE WALL TO WALL.
BUT, YET, YOUR PLACE REMAINS BORING, STALE, PREDICTABLE, BECAUSE YOUR AFRAID, YOUR BURNT OUT, YOUR TIRED, YOUR JUST GOING THROUGH THE MOTIONS OF OPENING, OPERATING,CLOSING. THEN JUST LIKE THE MOVIE "GROUNDHOG DAY'', DO IT ALL OVER AGAIN.
ME? NO THANKS. I WOULD RATHER DO SERIOUS $, THEN HAVE A NIGHTLY "PITY PARTY". Or get off your tuchus and email me, RichUnger@promotingnightclubs.com and turn your place into a Packed Place.
Here is the Message from a Waitress who was "stiffed" while working as a "Server" @ a "P F Changs", and her "viral gone" rant about what's behind that "TIP", that so many dining patrons take for granted as a pain the butt for them to leave.
This is the reason I work so much.This is why I cry in the shower. I STRUGGLE to put clothes on my daughter’s back and food in our bellies because of THIS. You, are the lowest of the low. Whenever you feel like it’s probably find not to tip your server that’s one more bill stacking up because they’re short on money. This is food for the week that our families will go without because you didn’t think it was necessary, even after asking for everything under the sun and receiving it free of charge, mind you. This is one less basic necessity my daughter needs because even TWO more dollars is too much for you. Every decision has a consequence. Servers are paid a base pay of $2-5/hr depending on the employer, so next time you don’t want to tip, regardless of the situation prior to receiving your bill, think about how much you would have to work that week off $2-5/hr to feed your family, not just you. Could you pay your bills based on that alone? Could you feed your family AND yourself? Because that’s what happens when you choose not to tip. Please, please tip your servers. Even if it was the worst service you’ve ever received. A 10% tip is a big enough slap in the face, this completely tore me apart. Don’t even bother walking into a restaurant if you can’t afford to tip. There’s a McDonalds down the street if you’re that cheap.”
MY FEELING IS, WHEN THE SERVICE IS GOOD. THE ATTENTIVENESS TO YOUR TABLE IS GOOD, YOU HAVE A RESPONSIBILITY TO LEAVE A "GOOD TIP". BUT, IF THE SERVICE IS BELOW PAR, THE SERVER RUDE, RUSHED, MIND SOMEWHERE ELSE, NOT AWARE OF YOUR DINING EXPERIENCE, NOT NOTICING IF GLASSES NEED TO BE REFILLED OR DRINKS REORDERED, IF EMPTY PLATES ARE LEFT ON THE TABLE, IF FOR SOME REASON THE FOOD ON THE PLATE, IS NOT EATEN, AND THE SERVER DOES NOT INQUIRE AS TO WHY? THEN I WOULD "STIFF" THE SERVER ALSO. BUT WHEN THE SERVER IS THE BEST, WITH GREAT SERVICE, THEY DESERVE A TIP REFLECTIVE OF THEIR WORK.
WHAT I WILL NOT TOLERATE ARE SERVERS COMPLAINING ON THE FLOOR ABOUT PREVIOUS GUESTS, WHO LEFT A LOUSY TIP. THIS IS MOST UNPROFESSIONAL. KEEP YOUR MOUTH QUIET AND MOVE ON TO YOUR NEXT TABLE WITH A GREAT ATTITUDE.
OWNERS OF NIGHTCLUBS, BARS, LOUNGES, SPORTS BARS, RESTAURANTS WITH BARS, GENTLEMEN CLUBS, OWNERS ONLY. CALL RICH UNGER 7 DAYS A WEEK FROM 9AM TO 7PM @ 941-552-9866 ALL CALLS ARE RECORDED FOR QUALITY ASSURANCE. WHAT HAVE YOU GOT TO LOSE?
It's Here ! "Strongbow Orange Blossom", "Hard Apple Cider". What you don't sell "HARD APPLE CIDER"? Now is the time to order "STRONGBOW ORANGE BLOSSOM". WHEN CUSTOMERS ask you, what's new behind your bar, break out "The Hard Apple Cider". ___________________________________________/
THE TOP TEN TOURS FOR 2016, WHY DOES THIS MATTER TO YOU? BECAUSE THE MUSIC YOU PLAY, THE SPINS YOUR DJ'S MAKES, THE SONGS YOUR BANDS PERFORM, ALL BOIL DOWN TO WHO SOLD THE MOST TICKETS TO SEE THEM PERFORM.
BRUCE SPRINGSTEEN & THE E STREET BAND
GUNS N' ROSES
THE ROLLING STONES
FROM TRIBUTE BANDS, WHICH ARE SUCH A GREAT REPLACEMENT FOR THE SAME LOCAL BANDS THAT YOU BOOK AND VERY FEW CUSTOMERS COME FOR. TRIBUTE BANDS PACK THE HOUSE. TRIBUTE BANDS ARE A ONE NIGHT STAND. TRIBUTE BANDS ARE DEDICATED TO THE BAND THEY PERFORM. EVEN BEYONCE HAS A TRIBUTE ACT. THE KEY IS BOOKING THE RIGHT TRIBUTE BAND, AND GOING DIRECTLY THROUGH THE BAND AND AVODING THE BOOKIING AGENCY FEES. MANY TRIBUTE BANDS BOOK THEMSELVES, IT'S ALL ABOUT ROUTING. WHEN THEY ARE COMING CLOSE TO YOUR COMMUNITY, SO THEY CAN PERFORM AT YOUR GIG. I HAVE SOLD OUT ROOMS, EVERY SINGLE TIME, I FEATURE A TRIBUTE ACT. YOU HAVE TO KNOW HOW TO MARKET THEM, SOCIAL MEDIA EXPOSE THEM, MAINSTREAM MEDIA BRAND THEM. ALWAYS SELL TIX IN ADVANCE, VIP TABLES IN ADVANCE, AND YOU WILL HAVE YOUR TRIBUTE BAND COST BACK, BEFORE THEY EVEN ARRIVE TO SET UP. IT'S ALL IN THE METHODS, THE STRATEGIES, THE EXPERTISE YOU USE. IF YOU NEED SOME, EMAIL, RichUnger@promotingnightclubs.com
AREN'T YOU TIRED OF PAYING OUT AND VERY LITTLE COMING IN?
As a Food and Beverage Owner, as a Beverage Only Owner, isn't it time you made some serious cash flow?
Why do you continue on the same path every day of every week of every month?
Same EVERYTHING. Never "NEW ANYTHING". You just drift and dwell, never to get out of that way too much overhead "WELL".
Then fill out this form it's free. Find out why your paying out far more than your taking in?
WHY DO SPORTS BARS HAVE THE WORSE CONDITION BATHROOMS IN THE INDUSTRY BESIDES DIVE BARS?
Sports Bars are notorious for having run down, foul Men's Rooms. Why?
Why can't Owners of Sports Bars, use materials within their Bathrooms, so that Joe Six Pack, who comes in to use the Rest Room, and decides he going to go "KUNG FU" on the walls, the sinks, the latrines, and any other part of the Rest Room?
Why do Owners, then allow the Rest Rooms to remain in this condition of disgusting, yuck, foul, appearance?
If your going to cater to Sports Fans , than be prepared to have a Rest Room that can withstand their Mood Swings.
Stop the broken, smelly, chipped, cracked, holes in the wall LOOK.
Rest Rooms should be Pristine, let your "Bar Back" constantly keep an eye on them.
Stop being a SLOB OWNER and be a SMART OWNER who has respect for his own Sports Bar.
Seriously, it is a reflection on your caring or lack of regard.
Which are YOU?
SPORTS BARS DO NOT NEED SPORTS ON A NIGHT, TO BE PACKED. THEY NEED "FUN", "WOW", "FAB".
DOES YOUR SPORTS BAR HAVE ANY OF THESE ELEMENTS?