APRIL 2017 - MAKE YOUR BAR GREAT AGAIN!

APRIL 2017 - MAKE YOUR BAR GREAT AGAIN!

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APRIL 2017 - MAKE YOUR BAR GREAT AGAIN!
By RichUnger@promotingnightclubs.com

  
 So, you went to the "Vegas Bar Show" AGAIN.........................
Now, you back in your "BAR", what did you take away from the Show?
Besides, all the Free "SWAG", from the liquor, beer, energy drink, and almost every other vendor there, what Seminar, what Booth, what "WOW", what "FUN", what "FAB", did you bring back to your "BAR" to MAKE YOUR BAR GREAT AGAIN?

  Rarely does anyone come back with more than one or two Products, or possibly Promotions, that they heard about, learned about, and now want to "IMPLEMENT THEM".
But this time, with these "VEGAS TAKE AWAYS", what are you going to do, insuring they are a success?

 You see the "Vegas Bar Show ", is suppose to make you $$$$$$$$$$.
At least, that's what they scream @ you attending for.

So, with that in mind, again I ask, what are you prepared to do, to "MAKE YOUR BAR GREAT AGAIN"?
You have seen a significant decline in business and traffic.
New Bars have opened up that have stolen all of your thunder.
You have all but given away your bar prices, just to attract faces.
Ok, now what?
You've been to Vegas, you sat through Seminars, you walked the Exhibition Area, you went to Vegas Clubs, you eat, drank, had a blast, but NOW WHAT?
You have spent all that $ to make it a "WORKING VACATION",  so what are you going to do, that is so "FRESH", so "PULSATING", that you will be wall to wall packed?
You never duplicate what you see, learn and hear in Vegas, you "TWEAK" you "TAILOR IT", you "ADAPT" to fit your Community, your Guests, your Format.
Bar Owners come back from the "Vegas Bar Show" and are filled with "GUSTO". That's fine, but be realistic, you don't simply copy, to advance.
You make it YOURS and then you OWN IT.
Want to have it customized by The Best Of The Best?
Just email RichUnger@promotingnightclubs.com
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STRIKING THE RIGHT BALANCE OF RESTAURANT VS NIGHTLIFE
 I DON'T KNOW WHY SO MANY RESTAURANT OWNERS THAT HAVE A BAR, FIND IT SO DIFFICULT TO ROLL OUT THEIR NIGHTLIFE, WHEN THEIR FOOD SERVICE ENDS @ 10PM?
 THEY HAVE THE BAR, THEY CAN MOVE TABLES, THEY CAN FEATURE EITHER A DJ OR A LIVE BAND OR BOTH.
THEY CAN DO TENS OF THOUSANDS OF DOLLARS FROM WEDNESDAY TO SATURDAY NIGHT, EVERY MONTH.
YET, THEIR RELUCTANCE IS ONLY COSTING THEM ALL THIS CASH FLOW.
LOOK, YOU PUT GUESTS IN DINING CHAIRS, IT'S JUST AS EASY, IF NOT EASIER TO PUT THESE SAME GUESTS AND ADDITIONAL GUESTS IN BAR STOOLS.
IT'S ALL ABOUT THE STYLE, THE SOPHISTICATION, THE ATMOSPHERE, THE MUSIC, THE ENERGY YOU PROJECT WITH YOUR NIGHTLIFE.
 A COVER CHARGE, ABSOLUTELY.
A DRESS CODE WITHOUT QUESTION.
A UNIQUE DRINK MENU OF COURSE.
A LATE NIGHT BITES MENU YES.
LOTS OF FEMALE STAFF, DUH!
I MEAN, THIS IS A WALK IN THE PARK.
THE STYLISH ATMOSPHERE FOR NIGHTLIFE IS EASY TO CREATE.
THIS IS SO EASY FOR ME TO IMPLEMENT.
I HAVE DONE THIS FOR RESTAURANTS OVER 40 YEARS.
YOU GO FROM DINE TO DANCE AND WHAT AN ENHANCE TO YOUR REVENUE.
ARE YOU READY YET?
THEN EMAIL RichUnger@promotingnightclubs.com
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UNLEASH "THE POWER OF "WOW" IN YOUR BAR !
Why do you offer darts, trivia, karaoke, beer pong ( ewww) every week, in the same format, with the same patrons, spending the amount of $, never having "GREAT WEEKNIGHTS", but rather RE-SET" your bar.
That's right, improve, increase, implement, FRESH NEW "WOW".
How do you expect your bar's revenue, your bar's customers, your bar's reputation, image, format, atmosphere, to change, if all you keeping doing is "THE SAME"?
You can hold your daily pity party about how the bar down the street is a "dive bar", packed all the time.
"WHO CARES"?
Do you want those customers, some of whom are even underage?
In FACT, most "dive bars" have a ratio of NINE MEN to every ONE WOMAN  Customer.
Did you forget "GIRLS JUST WANNA HAVE FUN", but yet, your bar offers them "NONE".
You think cheap drinks, free drinks are going to draw in Women.
Is that really the kind of customer you want  to attract for that specific marketing pitch?
Starting in 2017 Bars are closing @ a faster rate than ever before in the industry in the past 30 years.
WHY?
Because they remain stagnant, stale, predictable, boring.
Is that YOU?
I know of a Bar/Club Two Brothers own, they still use the local radio station for weekend business.
They offer NOTHING, NOTHING "WOW" @ all.
They complain their numbers are not UP, but they do NOTHING to increase them.
RADIO, NEWSPRINT, are WORTHLESS compared to the latest Branding, Marketing, Advertising that you should be all over.
For every $1 you spend in attempting to attract guests into your bar, you should generate $10.
You can justify doing nothing?
But you can't justify doing something?
And you wonder why you have challenges paying your bills?
SERIOUSLY, I'm just saying, you are thinking wrong, doing wrong, and from your Staff to your Customers, everybody is suffering.
Why not email RichUnger@promotingnightclubs.com and MAKE IT HAPPEN NOW?
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FIND OUT WHAT'S WRONG WITH YOUR
BAR
RESTAURANT
LOUNGE
SPORTS BAR
BEACH BAR
NIGHTCLUB
GENTLEMEN'S CLUB
Just fill out http://www.promotingnightclubs.com/contact.htm
WHY NOT HEAR THE TRUTH AND NOT EVEN PAY FOR IT?
___/

_________________________________________
SERIOUS OWNERS ONLY, OF SPORTS BARS, LOUNGES, BARS, NIGHTCLUBS, RESTAURANTS, GENTLEMEN CLUBS, BEACH BARS, HOTEL BARS, CATERING HALLS, FEEL FREE TO CALL RICH UNGER DIRECTLY 941-552-9866 ALL CALLS ARE RECORDED FOR "QUALITY CONTROL".
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DO YOU SERVE FOOD ON YOUR PATIO?
THEN YOU SHOULD NOW FEATURE ""CORN DOG SHRIMP".
TAMPA MAID IS NOW FEATURING "NEW CORN DOG SHRIMP".
A LIGHT FLOUR COATING, THEN DIPPED AND DUSTED TO PERFECTION
IN THEIR SPECIAL HONEY HABANERO SEASONINGS, THAT NOBODY CAN DUPLICATE.
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FAST TIPS. IGNITING YOUR CURRENT SOCIAL MEDIA IMPACT 

A. FOCUS ON INFLUENCERS, PEOPLE IN YOUR COMMUNITY, WHO OTHERS FOLLOW TO WATERING HOLES, TO UPBEAT BARS, TO UPSCALE EATERIES, TO UNIQUE NIGHTLIFE ADVENTURES.

B. POSITION YOUR BAR, CLUB, RESTAURANT, SPORTS BAR, LOUNGE, AS A "LIFESTYLE PLACE".
IN SIMPLE TERMS, YOUR ATMOSPHERE, YOUR SERVERS, YOUR DRINKS, YOUR BEERS, YOUR MENU, YOUR ENTIRE IMAGE IS THAT TARGETING POTENTIAL PATRONS WHO EMBRACE YOUR CHOICE OF "LIFESTYLE PLACES".

C. GO WHERE YOUR COMMUNITY SOCIALIZES ON SOCIAL MEDIA.
DON'T JUST POST ON FACE BOOK, MAKE IT AN IMPACT VIDEO.
VIDEO IS THE #1 SOURCE FOR ONLINE MARKETING. PEOPLE DON'T WANT TO READ IT, THEY DON'T WANT PICTURES, THEY WANT TO VIEW IT IN MOTION.
SO GO WHERE YOUR DEMOGRAPHICS GO. POST EXCITING VIDEOS.

D. KEEP IT SIMPLE, DON'T BE BLAND, BUT DON'T BE OVER THE TOP.
THERE'S A SOCIAL MEDIA BALANCE IN REACHING BAR PATRONS, DINING GUESTS, SPORTS FANS, BEACH LOVERS, EXOTIC DANCER FANS,  IT'S ALL ABOUT THE "K I S" METHOD.
"KEEP IT SIMPLE".

DON'T COPY COMPETITION, KEEP IT ALWAYS AUTHENTIC!
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DID you know in New York City, in order to have "DANCING", you must have a "CABARET LICENSE". If I had a bar in NYC, and my Guests wanted to dance, I would let them. This is outrageous. In a City that never sleeps, bars, clubs, lounges, must obtain a so called "Cabaret License"?
Not at my bar. Here is the Official Language and Requirements:
 

License Description

Any room, place, or space in New York City in which patron dancing is permitted in connection with the restaurant business or a business that sells food and/or beverages to the public requires a Cabaret license.

This description is only a general explanation of which businesses need to have a Cabaret license.

Additional City Permit You Need

  • Your business must hold a current New York City Department of Health and Mental Hygiene Food Service Establishment Permit in good standing before you can apply for a Cabaret license.

Application Requirements

Before You File Your DCA License Application:

  • Premises Approval by the Fire Department
    You must receive premises approval from the Fire Department (FDNY) in order to obtain a Cabaret license. Complete the Application to Request an Inspection/Recommendation and DCA will forward your request to FDNY. FDNY will notify DCA of your inspection results. Please note that if you fail the inspection, it is your responsibility to correct problems.
  • Community Board Review
    DCA will submit a copy of your Application to Request an Inspection/Recommendation to the Community Board where your premises will be located. The Community Board has 45 days to respond and their feedback will be taken into consideration in the review of your license application.
  • Electrical Inspection
    The premises must be in compliance with all current electrical building codes. Please obtain ONE of the following as proof of an electrical inspection:
    • A copy of a statement from a licensed electrician, on official business letterhead, stating that the premises comply with all current electrical building codes OR 
    • A current copy of the Certificate of Occupancy issued by the Department of Buildings (DOB) dated within 90 days of application submission. Note: A Temporary Certificate of Occupancy is not an acceptable proof of an electrical inspection.
  • Applicable Business Certificates based on your Business's Legal Structure  (Although DCA does not require submission of these documents in order to process your application in person or online, DCA reserves the right to request and examine the documents under section 20.104 of the New York City Administrative Code.)
    • Sole Proprietorships operating under a name other than your own must file a Business/Assumed Name Certificate with the clerk of the county in which your business is conducted.
    • Sole Proprietorships doing business under your own name—and not under a trade or Doing-Business-As (DBA) name—do not need a Business Certificate.
    • General/Business Partnerships must file your Partnership Certificate with the clerk of the county in which your business is conducted.
    • Corporations, Limited Partnerships, Limited Liability Companies, or Limited Liability Partnerships must register and remain active with the New York State Department of State. Active status will be verified by DCA prior to license issuance. You can confirm the status of your business entity at NYS Web site. If applicable, you must also file an Assumed Name Certificate for your business.
    • Businesses incorporated out of state must obtain a Certificate of Doing Business in Good Standing from your home state’s Secretary of State and file this with an application for Authority to Conduct Business in New York with the New York State Secretary of State.
  • Important: Your business must resolve any outstanding Environmental Control Board (ECB) violations before you file an application. For information about obtaining clearance or paying fines, visit the DCA Licensing Center at 42 Broadway, 5th Floor, in Lower Manhattan, call 311, or visit the ECB Web site

When You File Your DCA License Application:

Below are requirements when filing your license application:

  • Basic License Application
    Online submission: After reviewing the application requirements, please click the Apply Online link at the bottom of the Web page to submit your application.

    In-person submissionDownload the Basic License Application Form.
  • Application to Request an Inspection/Recommendation (download)
    See description above. DCA will forward the request to FDNY and the relevant Community Board for review and/or approval.
  • Proof of Electrical Inspection
    See description above.
  • Sales Tax Identification Number OR Certificate of Authority Application Confirmation Number
    The Sales Tax Identification Number is the 9, 10, or 11-digit number on your New York State Department of Taxation and Finance Certificate of Authority. You must enter this number on the Basic License Application form. If you have not received your Certificate of Authority, please enter the 6-digit confirmation number you received when you successfully submitted the application for a Certificate of Authority.

    To apply for a Certificate of Authority, visit the NYS License Center. You will need a NY.gov ID to access the application form. To request a paper application, call (518) 485-2889. Allow four to six weeks after applying to the New York State Department of Taxation and Finance to receive your Certificate of Authority.
  • Cabaret Security Employee Background Check Affirmation (download)
    Complete the form to affirm that your business will comply with the law on hiring security employees.
  • Cabaret Digital Video Surveillance Cameras Certification (download)
    Complete the form to affirm that your business will comply with the law on digital video surveillance cameras for cabarets (§ 20-360.2 of the New York City Administrative Code).
  • Department of Buildings Documents
    You must submit a copy of the Certificate of Occupancy, Temporary Certificate of Occupancy (expiring no less than 30 days from date of application submission), OR Letter of No Objection from DOB confirming that your premises is suitable to operate your business. If you submit a Certificate of Occupancy or Temporary Certificate of Occupancy, it must be the most current version and show approval of the premises for “Use Group 12” and “Cabaret” or “Eating and drinking establishment without restriction on entertainment.”

    In addition, if the premises will be able to accommodate 75 or more persons, you must submit a copy of your Place of Assembly Certificate of Operation issued by DOB. The certificate must be the most current version and indicate the usage for a cabaret. For more information, visitDOB’s Web site
  • Child Support Certification Form (download)
    If your business is a SOLE PROPRIETORSHIP or GENERAL or LIMITED PARTNERSHIP, the proprietor or each individual general partner must submit a Child Support Certification Form.
  • Granting Authority to Act Affirmation (download
    If this application will be filed by someone other than the license applicant, the license applicant must submit a Granting Authority to Act Affirmation. 
  • License Fee
    Must be paid by credit card, money order, or check. Cards accepted at the DCA Licensing Center include Visa, MasterCard, American Express, and Discover Card. Credit card payments are subject to a 2.49% convenience fee. Checks or money orders must be payable to NYC Department of Consumer Affairs. The chart below lists the amount due depending upon when your license application is filed and the room capacity. Note: An odd year is any year ending in an odd digit; for example, 2013, 2015, etc. An even year is any year ending in an even digit; for example, 2014, 2016, etc. 

    Please note that a 2.49% convenience fee applies if you submit your license application online. A major credit card is required to submit applications online.  

Cabaret License Fee
License Term:
 2 years
License Expiration Date: September 30, Even years  

If You File Your Application Between These Dates:

Your License Fee is (determined by room capacity):

1-74

75-299

300-599

600+

Each Additional Room or Floor

From October 1 in an even year to March 31 in an odd year

$600

$800

$910

$1,000

$120

From April 1 in an odd year to September 30 in an odd year

$450

$600

$685

$750

$90

From October 1 in an odd year to March 31 in an even year

$300

$400

$455

$500

$60

From April 1 in an even year to September 30 in an even year

$150 or *$750

$200 or *$1,000

$228 or *$1,138

$250 or *$1,250

$30 or *$150

*If you are applying within six months of the license expiration date, you can pay the prorated fee for the remaining license term plus the full fee to renew the license for the next term. If you pay both fees, you will not need to renew the license until the end of the next license period.

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ADD THESE BAR BLASTS TO YOUR BAR NOW:
IMAGINE FRENCH "SPYTAIL BLACK GINGER RUM, HERE IT IS !!!
C3 CARCIOFO ARTICHOKE LIQUEUR
JOHNNIE WALKER, BLENDER'S BATCH
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IT'S WEDNESDAY NIGHT AND YOUR BAR FROM 10PM TO 2AM IS SLOW, IN FACT, ADMIT IT, VERY SLOW.
WHO'S FAULT IS THAT?
WHAT REASON ARE YOU GIVING WOMEN, ESPECIALLY TO FREQUENT YOUR BAR TONIGHT?

OH, I SEE, LADIES NIGHT, BUT LADIES DON'T WANT TO BE EXPLOITED TO ATTRACT MEN.
WOMEN ARE MUCH MORE INTUNE, THEY WANT "WOW", THEY WANT "FUN", THEY WANT REASON AFTER REASON, CONTESTS TO ENTER AND WIN EXPENSIVE ACCESSORIES.
BUT YOU DON'T HAVE A CLUE, HOW TO IMPLEMENT, EXECUTE AND SUCCEED IN LAUNCHING SUCH A WEEKLY PACKED NIGHT?
SO RATHER THAN SECOND GUESS SUCCESS, DON'T LISTEN TO THOSE WHO THINK THEY KNOW, BUT REALLY DON'T, YOU WANT THE BEST, BECAUSE YOU WANT TO DO RECORD REVENUE.
SO EMAIL, RichUnger@promotingnightclubs.com
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Copyright 2017 Rich Unger

 

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