JULY 2017 - BAR PROMOTION "ZAPS"
My BAR PROMOTION "ZAPS", consist of one quick remark, that you fill in the "Strategy", the "Change", the "Implementation", the "Difference", that you need to make, to update, upgrade and "RE-SET" your Bar, your Club, your Sports Bar, your Restaurant, your Bar & Grille.
Bottom line,It's your "Food/Beverage" or just your "Beverage Only" Operation. SO IT"S YOUR TURN TO "ZAP".
Ready? I decided to give you a "ONE LINER" to help you find your way !
Here we go:
BETTER YOUR BOOZE! What should you do?
ADD A HEALTH HALO! What do you have that's enticing & healthy bar wise?
PUSH FUSION FOODS! Do you serve any?
SNAG A CHEF! Is your CHEF The Best?
WOW WITH WEIRD! What have you done that's WEIRD?
UTILIZE FUN! Where's your FUN?
STOP BEING JUST LIMITED SERVICE! You are too set in your ways.
STEAL FROM THE OTHER COASTS! Stop being just a 1 Coast Place.
ADD AN EXOTIC KICK! Is there anything "Exotic" about your Format?
TURN UP THE HEAT! Your Place is SO...............Boring.
COMBINE NEGATIVES & POSITIVES! This is the Way!
FRY FRIENDLY! Reduce the Fat, Grease, Easy!
BE HANDS ON! Stop leaving every night!
CROSS TRAIN STAFF! So Smart to have those in the know.
BE AHEAD OF THE PACK FOR ONCE! Stop sitting there empty.
NOW, BEFORE YOU RUSH, READ THESE AGAIN, THINK, IF YOU STILL DON'T GET "THESE ZAPS", THEN EMAIL ME, RichUnger@promotingnightclubs.com I have "ALL THE ANSWERS"......
STOP ANY SLEAZE AND NOW PRESENT THE "FASHIONISTA CHALLENGE".
FORGET WET TSHIRT CONTESTS, THE LATEST RAGE IN FASHION IS "THE UNDERBOOB LOOK".
NOW, THERE'S A CONTEST, THAT THE CLASSIEST OF YOUNG LADIES CAN ENTER, BECAUSE THEY WEAR IT, ALMOST EVERY WEEKEND.
"THE UNDERBOOB LOOK", IS THE NEW FASHION STYLE.
IT BECAME SO, BECAUSE WOMEN WANTED TO DO SOMETHING OTHER THAN WEAR PUSH UP BRAS, OTHER THAN WEAR SHEER TOPS, OTHER THAN WEAR NO BRAS AND SHOW IT ALL.
SO ALONG CAME "THE UNDERBOOB LOOK".
"USA TODAY" DID A FULL FEATURE ON THIS FAD IN MAY OF THIS YEAR.
IT BECAME THE NORM FROM EUROPE TO THE USA.
THE TROPICAL ISLANDS EMBRACED IT.
NOW, WHAT YOU CAN DO WITH THIS FASHION MOVEMENT IS CAPITALIZE ON IT.
THAT'S RIGHT, A CLASSY, STYLISH, SOPHISTICATED CHALLENGE, TO THE YOUNG PROFESSIONAL WOMEN IN YOUR AREA.
You Keep lowering your prices, You are lost, as to how to turn your bar, your restaurant, your sports bar, your hotel bar, even your beach bar around. You listen to so many people who have no clue what you should actually do. You waste so much money on institutional ads, that simply are totally ineffective. You completely ignore Social Media. You don't even have a web site. You are losing business, because you are giving up. You are burnt out, disappointed, beaten down, when right now, you should be packed. Instead of the "Pity Party", email RichUnger@promotingnightclubs.com
Don't keep losing money, when you should be making serious cash flow.
For once, do what you know is right, and not simply roll the dice.
STOP SERVING JUST THE USUAL SODAS!
You might expect to detect the hints of lavender, juniper or hibiscus in bath soap or potpourri, but not in your soft drink.
But it's unique formulations that are at the heart of the growing segment of "craft soda," fizzy concoctions that are starting to make an impact in the $52.5 billion U.S. soft drink market.
craft soft drinks -- also known as artisanal, specialty or small-batch soda -- are capturing share by hyping premium and natural ingredients, creative flavors, limited runs, unusual packaging or their local roots.
Smaller bottlers are borrowing a page from craft beer brewers, which grew from grassroots to collectively become a major factor in an industry dominated by giants like Anheuser-Busch InBev and SABMiller and helped spark the brew-pub movement that has revitalized the bar business. When it comes to craft sodas, Coca-Cola and Pepsico have not only taken notice, they have created their own portfolios to compete right along with the smaller players.
Adding to the froth: Craft soft drinks attract affluent Millennials who don't want to be seen as following the crowd with traditional soft drinks.
"When you pick up a craft soda, you're saying something about yourself. You identify with the qualities of that beverage. Some of the better-known craft brands are publicly traded, like Seattle-based Jones Soda and Los Angeles-based Reed's to small-batch producers like Brooklyn Soda Works in New York, Dry Sparkling in Seattle, Cool Mountain Beverages in suburban Chicago, Real Sugar Soda in the Dallas area and Cannonborough Beverage in Charleston, S.C.
Face it, the old reliable Sodas are no longer selling like they use to. It's no longer the brand on the tip of people's lips, when ordering soda.
This Generation wants new, exciting, healthy, fresh tasting, adventurous Sodas.
Generations again, Consumers ordered "Egg Cream Sodas" and "Cherry Cokes", both had to be made, and were not bottled.
Your "Local Competition", is not even aware of this major impact on Soda Sales. So, take full advantage and roll out a selection of four or five new "CRAFT SODAS", that nobody in any restaurant, or eatery, or bistro is serving. Be the "FIRST".
Contact your local newspaper, tv stations, put up a youtube video, post a new web site just for your Sodas, of course add a Face Book page, use as many platforms as possible.
A FRIEND OF MINE, OWNS A LIQUOR STORE ON A BARRIER ISLAND. HE IS IN A STRIP MALL, SMALL, AND FACES NORTH AND SOUTH, RATHER THAN EAST AND WEST. HIS SALES WERE FALLING.
THE UPSCALE CONSUMER, THE MILLENNIAL, BOTH WANT SERVICE BEYOND. THEY WANT TO BE CATERED TO.
SO, I GAVE HIM THE CONCEPT OF DELIVERING "WINE, COLDEST BEERS, CRAFT BEERS, CIGARS, SODAS, EVEN FROZEN GOURMET PIZZAS, AND NOW HIS BIZ HAS ZOOMED. IN FACT, HE HAS TWO VEHICLES DELIVERING.
OF COURSE YOU DOUBLE, AND TRIPLE CHECK IDS, BUT THAT'S NOT A PROBLEM, BECAUSE HE PRIMARILY DELIVERS TO OLDER CONDO OWNERS, LIVING IN HALF A MILLION $ AND UP RESIDENCES.
HIS TYPICAL ORDER IS FOR TOP SHELF AND CALL BRANDS.
HE HAS A MOBILE POS SYSTEM, HE HAS A SHOULDER MOUNTED CAMERA FOR HIS PROTECTION AND INSURANCE DISCOUNTS.
HIS VEHICLES HAVE MAGNETIC SIGNS ON THEM, AND HE IS WELL ON HIS WAY TO THRIVING, FROM JUST BARELY SURVIVING.
I CREATED THE CONCEPT, FOR HIM. NOW HE IS WELL ON HIS WAY TO HAVING A REVENUE RETUNER, THAT HE NEVER EVER HAD BEFORE, THAT ACTUALLY IS VERY PROFITIABLE.
ALL IT TAKES IS BEING "CREATIVE". THAT'S WHAT THESE TIMES DEMAND, IN ORDER TO BE VERY SUCCESSFUL.
FIND OUT WHAT'S WRONG WITH YOUR
Just fill out http://www.promotingnightclubs.com/contact.htm
WHY NOT HEAR THE TRUTH, AND NOT EVEN PAY FOR IT ? SERIOUS OWNERS ONLY, OF SPORTS BARS, LOUNGES, BARS, NIGHTCLUBS, RESTAURANTS, GENTLEMEN CLUBS, BEACH BARS, HOTEL BARS, CATERING HALLS, FEEL FREE TO CALL RICH UNGER DIRECTLY @ 941-552-9866
ALL CALLS ARE RECORDED FOR "QUALITY ASSURANCE".
THE LATEST RAGE IN DANCE CONTEST IS FROM KATY PERRY.
IT'S THE "SWISH-SWISH DANCE CHALLENGE".
IT'S ALL ABOUT HER MUSIC, HER STYLE, HER MOVES.
"STONEWOOD GRILLE CLOSING DOWN A VERY PROFITABLE LOCATION, ARE THEY IN FINANCIAL STRAITS?
"SQUARE 1 BURGERS" CLOSING DOWN A VERY PROFITABLE LOCATION, ARE THEY IN FINANCIAL STRAITS?
THE #1 BURGER CHAIN, IS NO LONGER "IN-N-OUT BURGERS", NOPE THEY GOT FLIPPED OUT BY "FIVE GUYS BURGERS".
"RICHIE RIGHT ON FRESH NEW CONCEPTS:
A. "STUFFED BREADSTICKS", FROM TYSON FOODSERVICE, "BOSCO STUFFED BREADSTICKS". AVAILABLE IN A VARIETY OF SIZES, FOR BREAKFAST, "CHEESE AND EGG WITH MAPLE CHEDDAR TOPPING". "CHEESE AND TURKEY HAM", "CHEESE,
EGG AND TRUEKY BACON. FROM EARLY MORNING TO VERY LATE AT NIGHT, "STUFFED BREADSTICKS" ARE A FRESH NEW CONCEPT.
B. RED DIAMOND'S "FRUZEN FROZEN TEA, MADE WITH THE BEST REAL TEA AND NATURAL FLAVORS". SERVE IN IT'S ORIGINAL FORM OR CREATE A "SLUSHY CRAFT COCKTAIL".
AVAILABLE VARIETIES INCLUDE: "CITRUS GREEN TEA",
"PEACH TEA". EXCITING NEW "GREEN & BLACK TEA" ARE COMING OUT SOON.
C. CREATE A "POINT PERSON", FOR EACH SHIFT, THAT PERSONALLY HANDLES EVERY DINING GUEST PROBLEM, QUESTION, CONCERN. IT SHOWS SUCH UNPROFESSIONALISM, WHEN YOUR SERVER DOES NOT KNOW WHO TO TURN TO, OR THE PERSON THEY DO TURN TO DOES NOT WANT TO MEET THE GUESTS FACE TO FACE WHICH CAUSES "YELP", "TRIP ADVISOR", "GOOGLE" AND OTHER DINING REVIEW SITES TO REFLECT A TOTALLY NEGATIVE EXPERIENCE. LET ONE VERY PROFESSIONAL, VERY EASY GOING, VERY PERSONABLE, DEFUSE THE PROBLEM, AND PUT SMILES ON YOUR CUSTOMERS FACES. YOU WANT THEM TO RETURN NOT TO GO ONLINE AND REACT.
D. CASUAL DINING ESTABLISHMENTS, SHOULD DO THEIR HOMEWORK, ALL THE LATEST SURVEYS SHOW THAT CONSUMERS WANT "A PLACE TO SOCIALIZE, THEY WANT FUN, THEY WANT TO DINE, BUT THEY ALSO WANT AFTER DINING HOURS " DANCING AND DYNAMIC NIGHTLIFE". THAT'S WHY YOUR NOT DOING ENOUGH BUSINESS. BECAUSE YOUR NOT ENHANCING YOUR FORMAT TO MEET THE DESIRE OF YOUR GUESTS. YOU DON'T KNOW HOW, YOU DON'T KNOW WHEN, YOU DON'T KNOW WHAT TO IMPLEMENT?
Simple, just email RichUnger@promotingnightclubs.com