SEPTEMBER 2017 - FREE BAR PROMOTIONS
It's September, and this is a very slow Month in the "Bar Biz", unless you do something about it.
Why SUFFER through September?
You do what your competition isn't doing?
You ACT! You become AGGRESSIVE. You ADAPT. You Apply.
There are so many fresh new Liquor Brands, Beer Branding, that lend themselves to "Major Brand Bonanzas".
"HEINEKEN COOLER PACKS"
"ZODIAC BARREL ROASTED CHERRY-VODKA"
"BAILEYS ALMANDE ALMOND MILK LIQUEUR"
"EFFEN VODKA"S, BLOOD ORANGE & GREEN APPLE"
"CRUZAN TROPICAL FRUIT RUM""
"KNOB CREEK'S 25TH ANNIVERSARY BOURBON"\
"KINKY GREEN LIQUEUR"
"SEAGRAM'S JUICY WATERMELON VODKA"
EVERY SINGLE ONE OF THESE EXCITING NEW ROLL OUTS, HAVE MAJOR PROMOTIONS, THAT TIE IN MUSIC, FOOD, FUN, BEAUTIFUL WOMEN, MEN WHO SPEND, AND NOT A SINGLE DRINK SPECIAL.
THAT'S RIGHT, YOU PUT THE ENTIRE FOCUS OF THE PROMOTION ON WHAT YOUR DOING, WHAT YOUR CROWD PARTICIPATES IN, WHAT KEEPS PATRONS THERE ALL NIGHT. BUT NOT A SINGLE DRINK SPECIAL. EVERY ONE OF THESE BRANDS IS IDEAL FOR AN "END OF SUMMERBRATION".
BUT YOU HAVE TO START PROMOTING, PUMPING, PUSHING THE HOLIDAY END OF SUMMER 4 DAY WEEKEND NOW. RIGHT NOW. YOU DON'T PLACE THE FOCUS ON THE PRICE OF ANY LIQUOR OR BEER, BUT RATHER WHAT YOUR HOSTING.
YOU PROBABLY NEVER EVER HAD A NIGHT, THAT DIDN'T'T FEATURE SOME KIND OF CHEAPER OR FREE DRINK OR BEER.
WELL, GUESS WHAT, IT'S ABOUT TIME YOU DID.............................DON'T KNOW WHERE TO START OR HOW TO EVEN IMPLEMENT? SIMPLE! The Key is not to be the "Best Of The Best", No, Not At All, But Rather, "TO BE THE ONLY ONE WHO DOES WHAT YOU DO". That is the Thinking you should be using in operating.
JUST EMAIL RichUnger@promotingnightclubs,com
Once you see my "Expertise" @ work, you will learn very quickly how to do it just as well. TAKE BARS THAT POUR CHEAP BRANDS INTO EXPENSIVE BOTTLES OF THE SAME KIND OF LIQUOR, JUST TO MAKE A FEW PENNIES MORE? THAT'S RIGHT IN THE END, IT'S JUST TO MAKE A FEW DOLLARS OVER WHAT YOU WOULD,IF YOU WERE WISE, AND GOT RID OF ALL YOUR "BAR BRANDS" AND JUST SERVED TOP SHELF AND CALL BRANDS. THAT IS WHAT I WOULD DO. THUS AVOIDING ANY, ANY SIGNS OF IMPROPRIETY AT ALL. IN ADDITION, GIVING YOUR GUESTS "ONLY THE BEST POURS" AND NO CHEAP BRANDS WITH FUNNY NAMES, WHO TRY TO KNOCK OFF THE VERY WELL KNOWN AND TRUSTED BRAND.
IT'S A NEW THREAT, BUT YOU MEET IT HEAD ON.
THE CHALLENGE IS, HOW TO GET YOUR "AMAZON PRIME" & "NETFLIX" CUSTOMERS OUT OF THEIR APARTMENTS, CONDOS,HOMES AND INTO YOUR BAR, YOUR RESTAURANT, YOUR SPORTS BAR, YOUR NIGHTCLUB.
IT'S SO EASY.
GIVE THEM, WHAT "NETFLIX" CAN'T.
GIVE THEM WHAT "AMAZON PRIME " DOESN'T.
"THE WOW FACTORS".
INTERACTIVE PROMOTIONS. FIRST TIME EVER PROMOTIONS, PROMOTIONS THAT ATTACH TO THE LATEST MOVIE, MUSIC, FOOD, ART, FASHION CRAZE. I READ AND READ EVERY NEWSPAPER, INDUSTRY PUBLICATION, "BUZZ MAGAZINE".
LET ME USE A "HOT FUDGE SUNDAE" AS AN EXAMPLE OF IMPLEMENTATION.
YOU TAKE THE "ICE CREAM", TO BUILD THIS "HOT FUDGE SUNDAE, WITH THE "CHERRY ON TOP" AS I LIKE TO CALL IT, WHILE YOU PUT YOUR REVENUE AND YOUR CROWD POTENTIAL INTO THE HANDS OF SOME SO CALLED LOCAL PROMOTERS. ARE YOU FOR REAL ?????
EVEN, IF YOU MAKE A FEW DOLLARS, WAS IT REALLY WORTH IT?
WAS IT REALLY SOMETHING YOU COULD DO YOURSELF?
I HAD A CLUB OWNER, CALL ME IN A PANIC, HE LET SOME CLUB PROMOTER TALK HIM INTO BOOKING SOME "C" OR NO "D" RATED SINGER, WHO DID NOT, EVEN HAVE THE BAND TOURING WITH HIM, THAT HAD A FEW HITS, HE WAS A "TRACK ACT" USING TAPED MUSIC TO SING ON TOP OF. THE SHOW WAS A TOTAL BOMB. I KNEW IT FROM THE MOMENT THE OWNER TOLD ME WHAT HE HAD GOTTEN HIMSELF INTO. IT WAS WAY TOO LATE FOR ME TO PULL ANY KIND OF RABBIT OUT OF ANY SHAPE OF HAT.
THE PROMOTER MADE HIS $ BY BOOKING THIS "D" RATED ARTIST, THE ARTIST GOT PAID HIS FEE, BUT THE OWNER LOST EVERYTHING.
THIS HAPPENS OVER AND OVER AND OVER, BECAUSE TOO MANY OWNERS HAVE TO BIG OF AN EGO.
I would book "DJ PAULYD", "PARIS HILTON", "JENNY McCARTHY", "DJ NICOLE MOUDABER", "DJ BROOKE EVERS", "DJ/Electric Violinist LYDIA, ANSEL,all in a NY MINUTE. BECAUSE THEY ARE SELL OUT PERFORMERS. IT TAKES 2 MONTHS WITH THESE HIGH TICKET ACTS, OF YOU, BEING A SUPER SOCIAL MEDIA DISRUPTOR, WITH STRATEGIES TO SELL OUT THESE NIGHTS. NO RADIO SPOTS, NO PAPER FLYERS. ARE YOU FOR REAL? YOU KEEP DOING THE SAME FORMAT OVER AND OVER, WITH THE SAME DISMAL RESULTS, INSTEAD OF WAKING UP, SMELLING THE REALITY OF WHAT YOU SHOULD REALLY BE DOING.
EMAIL ME, BECAUSE I KNOW WHAT YOU DON'T, I KNOW SUCCESS. RichUnger@promotingnightclubs.com
SURE , THAT SOUNDS EGO DRIVEN, BUT AFTER BEING IN THIS INDUSTRY FOR OVER 40 YEARS, I CAN HONESTLY MAKE THAT STATEMENT AND BACK IT UP.
FOR ONCE,FIND OUT WHAT'S WRONG WITH YOUR
Just fill out http://www.promotingnightclubs.com/contact.htm
WHY NOT HEAR THE TRUTH, AND NOT EVEN PAY FOR IT ? SERIOUS OWNERS ONLY, OF SPORTS BARS, LOUNGES, BARS, NIGHTCLUBS, RESTAURANTS, GENTLEMEN CLUBS, BEACH BARS, HOTEL BARS, CATERING HALLS, FEEL FREE TO CALL RICH UNGER DIRECTLY @ 941-552-9866
ALL CALLS ARE RECORDED FOR "QUALITY ASSURANCE".
A SPORTS BAR- NIGHTCLUB OWNER WANTS TO KNOW WHY HE IS NOT DRAWING MORE THAN 75 PEOPLE ON A WEEKEND NIGHT, WHEN IN FACT, HE HOLDS 400?
I REVIEW HIS SOCIAL MEDIA, AND IT'S ALMOST NON EXISTENT.
HE HAS NO OPTICS WHEN IT COMES TO SEPARATING, THE "SPORTS VIEWING CROWD", FROM THE "NIGHT LIFE PARTY PEOPLE". HE DOES NOT UNDERSTAND THE DIFFERENCE.
WHY DO PEOPLE GO INTO THIS BUSINESS, LISTEN TO FAMILY, HEAR WHAT FRIENDS SAY, THEN DO IT, AND SUFFER, RESULTING IN THE LOSS OF HUGE MONEY?
DON'T THEY GET IT?
THERE IS A "METHOD TO THE MADNESS".
HEY, EVEN VEGAS CLUBS SUFFER, AFTER POURING A MILLION $ INTO RENOVATING A CLUB, ONLY TO FIND THE PUBLIC DOES NOT EMBRACE IT.
IT'S NOT JUST THE WAY THE CLUB OR BAR LOOKS.
IT'S NOT JUST HOW THE CLUB OR BAR IS OPERATED.
IT'S NOT JUST THE DRINK MENU OR SMALL PLATE MENU.
IT'S NOT JUST THE DJ.
IT'S NOT JUST THE BAND.
IT'S NOT JUST THE PRICING.
IT'S NOT JUST THE SHORT REMARKS POSTED ON FACE BOOK.
IT'S NOT JUST NOT HAVING YOUR VERY OWN WEB SITE.
IT'S NOT JUST HAVING RUDE & LAZY STAFF AS WELL AS MANAGEMENT.
IT'S NOT JUST THE OWNER NOT BEING HANDS ON.
IT'S NOT JUST NOT HAVING "WOW", "FUN", OR "FAB".
IT'S NOT JUST THE CLUB PROMOTER, WHO PROMISED TO PACK YOUR CLUB, BUT FEW PEOPLE SHOWED UP.
IT'S NOT JUST THE WAY YOUR BATHROOMS LOOK.
IT'S NOT JUST GIVING AWAY CHEAP DRINKS.
IT'S EVERYTHING I JUST SAID!
YOUR SOCIAL MEDIA MUST BE OVERSEEN BY A "CONTENT CREATOR".
SIMPLY POSTING PICTURES AND ABSURD COMMENTS, ARE NOT GOING TO GAIN THE TRACTION OR CREATE THE "OPTICS" YOU WANT IN THE WAY OF RESULTS. YOUR FACE BOOK PAGE, YOUR OWN WEB SITE, YOUR YOUTUBE VIDEOS , YOUR INSTAGRAM ALL MUST BE "EYES WIDE OPEN, EARS DEDICATED", SO THAT YOU CAN SEE FIRST HAND THE ACTUAL RESULTS YOUR "SOCIAL MEDIA" IS GENERATING.
STOP POSTING BEER SPECIALS OR WHO THE BAND IS, THE NIGHT BEFORE.
RICHIE'S LAW, ALWAYS AN ENTIRE MONTH IN ADVANCE.THE "VIBRANT VIBE" IS WHAT YOU CREATE ON ALL YOUR SOCIAL MEDIA. EMAIL, RichUnger@promotingnightclubs.com
Stop wasting, time, money & your Social Media Strategies, that are NOT WORKING, are they? What is your "NEXT TECH" Move, and the Future of your Marketing?
Email RichUnger@promotingnightclubs.com BUCKLE UP, He knows "Exactly" what you need to do..........................
Think Like Your Competition Does !
Now, take a moment to see why they are packed and your not?
What are they doing differently?
Giving away the bar? No Thanks, No $ in that Wrong Crowd as well.
Not charging a cover for live music? Good let their bar pay for it.
You don't put your entertainment costs on your bar EVER.
Letting anyone in,no matter how they are dressed?
Fine,let them have that crowd you want "THE QUALITY" Party People
For those who don’t drink, who aren’t drinking right now — or who maybe drank too much the night before — a nonalcoholic beverage made with well-balanced, interesting flavors and thirst-quenching properties can be hard to come by. Consuming trendy sparkling waters by the case may be enough for some, but it can be nice to have something more, a drink just this side of extra.
Enter the nonalcoholic cocktail, otherwise known as the mocktail.
The drink fills a void for those who yearn for the crisp, complex notes of wine or a cocktail but don’t necessarily want the alcohol content — or the heaviness that makes some drinks a challenge on a hot day.
“Sometimes I’ll be drinking a glass of wine and just absolutely crush it because it’s so good, balanced and refreshing, then think, ‘I wish there wasn’t alcohol in this,’” said Ashley Santoro, the wine director of the Standard East Village, who enjoys the occasional nonalcoholic cocktail.
But no matter how innocuous it may be, the mocktail can’t seem to shake its reputation for being overly complicated, too sweet — and a little showy.
John deBary, the bar director at Momofuku, thinks perhaps all it needs is a little re-brand.
“For starters, we need to come up with a better name,” he said. “The word mocktail makes me die a little inside every time I hear it.”
I CAME UP WITH A FAR BETTER NAME , THAT HAS SOPHISTICATION AND IS STILL VERY CAPTIVATING. "THE MIRAGETAIL". I WOULD PUBLICIZE AND PUMP UP "MIRAGETAILS" ONLY SERVED AT YOUR VENUE. CREATE A DYNAMIC MENU OF "MIRAGETAIL DRINKS. OFFER IT FOR WHAT IT IS. A GREAT TASTING COCKTAIL, BUT WITHOUT ANY BOOZE.
CREATE AN ENTIRE MENU USING NON ALCOHOLIC PRE MADE DRINKS AND SPICE THEM UP,
Food editor, Julia Bainbridge, eats and drinks out almost nightly, but, for her, taking periodic breaks from cocktail consumption is also part of the job.
“In my profession, my idea about what’s a healthy level of intake can get skewed,” she said. “So it’s important to step back every once in a while.”
The word "Miragetail" is an easy sell, it says exactly what it is , but with a touch of mystery.
In old episodes of "Sex and the City", they served "Flirtinis" which had no alcohol in them. Now add your "Miragetails" to the "MIX" and you are catering to patrons who don't drink real booze, but are thrilled to try your "Craft Miragtails",with a cocktail price tag.”
Nonalcoholic beverages are undergoing a makeover at some restaurants, getting just as much attention as a cocktail or wine list. At Momofuku Ko in the East Village, deBary designed the bar menu so that several of the offerings could be easily made with or without alcohol.
“The goal with this is to let people who want to order these drinks feel like they are participating in the same experience as everyone else,” he said.
I’ve found some of the most sophisticated set of "Non Alcoholic Cocktails",I’ve seen yet,” she said, like “a fennel shrub, a drink made with grapefruit juice and verjus, and another made with whey.”
For deBary, mixing alcohol-free drinks interesting enough to compete with a classic cocktail means building beverages with ingredients that mimic the heat and nuance of the harder stuff.
“Ginger is a steady go-to, tonic water, teas and concentrated cold brews as well,” he said. “The key is to avoid making anything overly sweet and finding a way to incorporate bitterness and spice.”
Another pivotal ingredient, yielding a similarly unique tang, is vinegar.
“Even if I order a green juice, I still crave the elements of what make wine or spirits so delicious, especially acidity and salinity,” Santoro said. “At home, I make a lot of shrubs and drinking vinegars with added salt because there’s only so much acidity that lemon or citrus will give you.”
When building a "Miragetail" of your own, take a page from the experts. Start with assertive and complex flavors: Think whole, tart lemon muddled with a pinch of salt, or floral hibiscus tea perked up with funky, fermented apple cider vinegar. Then, top with something bubbly and refreshing, whether spicy ginger beer, botanical tonic water, fizzy soda water or lightly effervescent kombucha.
There is no alcohol to be found, but, if it’s done right, you’ll be too pleased to notice.
Sure it's a challenge, but so are these times. Bar Patrons want edgy, over the line, creative, unique, innovative Drinks,Beers, Wine, and they "Miragetails", for those who do not drink booze.
Have a Bartenders Meeting, make it a challenge, each bartender must create Three "Miragetails", that taste delish. Then the Winning Bartender can even name the "Miragetinis", with "STAND OUT NAMESAKES".
WOMEN are drinking more Wine than ever before. They are requesting "QUALITY WINES" not "BAR POURS". But the key to dramatically increasing your Women Wine Sales, are by tying them in with
all in a Month of Events, that take place every Wednesday Night, with the focus on one element of those I just listed. It's as simple as "Nutella" proclaims " Be Inspired, Be Creative, Be Original", I add "Be Captivating" and "Be Consistent". Remember it takes a FULL MONTH OF ADVANCE SOCIAL MEDIA DOMINANCE to even build up this entire MONTH of Promotions on Thursday Nights. It's not easy, it never was. But it is very Profitable, and that's the bottom line. I do it and attract 200 Women. Who spend, who have "FUN", want the "Interaction", who want a Girls Night Out but without the usual fanfare. want to be packed on Thursday Nights, Email RichUnger@promotingnightclubs.com
WHY SHOULD YOU SUFFER WITH SLOW AND NO GO NIGHTS?
STOP DEPENDING ON, RELYING ON LAME CLUB PROMOTERS!
START BEING CROWDED WITHOUT CHEAP BEER AND DRINKS.