NOVEMBER 2017 - BAR PROMOTIONS CREATE CROWDS
"Bar Promotions" are Premier Nights of Themes, Parties, Happenings, Celebrations, Gatherings, Conceptual Events, Contests, FUN, FAB, & WOW FACTORS.
If your "Bar Promotions" aren't Major Successes, it's because you did not execute all of the elements that make up a Packed Night.
To what end?
To insuring you have lots of Women, and Men who spend.
This is not done with a simple Face Book Posting, this type of Promotion Reliance, is wasted and worthless.
The Bar,Club, Face Book Postings have gotten far more sophisticated, far more visual, far more captivating.
But, again, at the end of the day, SO MANY OWNERS just want to get a Face Book Posting out of the way, they view it as a Pain in the tuchus, instead of a viable, valuable "Marketing Mania Impacting Method".
The attitude of Owners of Restaurants, Bars, Clubs, Sports Bars, Hotel Bars, Pool Bars, to be lazy when it comes to Social Media is costing them hundreds of thousands of dollars. Why? Because these forms of Social Media are "FREE", but YOU must be "CREATIVE" and not "BASIC" in your approach to reaching out to potential Guests. I can say this 10000x doesn't matter, if your an Owner and you simply read me, and forget me.
It's the smart, savvy Owner who realizes they must CHANGE, must REACT and above all must "RESET", that prosper from "The Power of Social Media Mania", that result in WALL to WALL Packed Promotion Nights.
Imagine, not having to discount drinks, think about not dropping your cover charge, but rather, just the opposite, full priced bar, everyone pays the cover.
Now that is what a "PREMIER POWER PROMOTION" Produces !!!!
Bars that simply offer cheap drinks, darts, karaoke, jukebox, ATM, pool tables, are OVAH, I mean OVAH and OUT ! Sure they still will do business, but their best days are behind them.
Their Female to Male Ratios are awful.
They have no dress codes, they book the same bands that play everywhere over and over.
They never ever step out of their little circle of operating their bar.
They have no response to their Face Book Postings.
They see no results from their Posters.
"BAR PROMOTIONS WILL CREATE QUALITY CROWDS, WHEN DONE RIGHT. THERE IS A METHOD TO THE MADNESS.
IT TAKES ALOT OF TIME, CONSISTENCY AND MESSAGE MAKING.
Promotions are what differentiates one Bar, one Club from all the others.
Bar-goers, Club-goers they want more than a DJ, a Drink, they want FUN, they want WOW, they want FAB. That's why you have such slow nights, because you have NONE of what specifically state.
Promotions are not easy to present, unless you use the "A To Z Formula".
You have tried Promotions and now have a totally negative attitude towards them because you did not produce them properly. You blame the Promotion itself,when you did almost everything WRONG. You think this is easy, but you could not be more wrong. You think Promotions are not worth The Time, The Effort, The Money, but you could not be more wrong.
I have guided hundreds and hundreds of Owners on how to properly, promote, pump, present, and produce very Profitable Promotions.
When you cut corners, when you get lazy, when you ask others to do what you should be doing, Over and Over again the Promotion turns sour. You blame others, when it's purely your fault. You made the decisions that resulted in the dismal results.
You can switch General Managers, you can hire new Marketing People, but it all comes back to YOU. You don't need a Marketing Person, you don't need an experienced GM, email me, RichUnger@promotingnightclubs.com I eat, sleep and breathe Promotions, but not cheap drinks, not free cover charge. I am all about making serious money from the Crowds you bring in.
So Stop what doesn't work and start, yes start taking the actions that produce "POWERFUL PROFITS".
This Generation is far more Picky, and selective in where they spend their bar dollars and dining dollars.
They no longer accept "Applebee's", "Chili's", Cheesecake Factory" as their destinations. Each Entity's revenue for the past quarter bears this out.
"Fast Food Chains" are expanding their Menus, while "DELIVERY SERVICE" is not a fad it's a "Dining Destination" NOW. People want "Ready To Eat, very well priced foods DELIVERED. They have more faith in local well established locations, than National Chains. You serve lunch, you serve dinner, you have a bar, but you don't serve late nite bar bites? WHY NOT? Why don't you deliver? This Business has gone through a major shake-up. Yet, you don't see the "OPTICS" and at the end of the day, your revenue still remains the same.
You should be emailing RichUnger@promotingnightclubs.com, why would you want to continue to drift and dwell, when you can soar and swell? Remember this "MID PRICED RESTAURANTS ARE LOSING OUT". Adjust your prices, reduce your menu selections, "86" what items are only ordered now and then. Save on inventory, save on spending, save on wasting. Do you know what the #1 Advantage YOU an Independent have over the Chains? The Chains don't do them, but you should be hosting and holding Premier Promotions Daily, Weekly, Monthly. Because People long for "FUN", "WOW", "FAB", PROMOTIONS. Give your Community, your area what they long for, especially Women, "PROMOTIONS".
A 250 SEAT "STEAK AND SEAFOOD" RESTAURANT OPENS IN NEW DINING AND SHOPPING CENTER, THAT IS ALSO GOING TO HAVE FOUR MORE RESTAURANTS, AND A "CINE-BISTRO".
WITHIN FOUR MILES OF THIS NEW "STEAK & SEAFOOD" RESTAURANT YOU ALSO HAVE FOUR OTHER STEAKHOUSES.
RIGHT ACROSS THE STREET, I MEAN DIRECTLY FACING THIS NEW "STEAK AND SEAFOOD RESTAURANT" IS A "FLEMINGS".
I SERIOUSLY WONDER, HOW CAN A CHAIN PICK A LOCATION SUCH AS THIS, MAKE THIS KIND OF INVESTMENT, BUILDING FROM THE GROUND UP, AND THEN, NOT EVEN OFFER NIGHTLIFE, IN ORDER TO GENERATE ANOTHER MILLION $ A YEAR AT LEAST IN REVENUE?
IS IT EGO, IS IT LOTS OF CASH, THEY MUST INVEST FOR TAX PURPOSES, IS IT THE TOP MANAGEMENT WANTS TO EXPAND, SO THEY "THINK" THIS IS THE PLACE TO BE? WHATEVER THE REASONING, WITHOUT NIGHTLIFE, RELYING ON "FOOD", AND THE BACK OF THE HOUSE TO BE CONSISTENT WITH 250 DINING PATRONS, IN THE FRONT OF THE HOUSE, THE OVERHEAD, THE STRESS, THE PRESSURES, AND AGAIN, NO NIGHTLIFE IS THE SECOND BIGGEST MISTAKE THEY MADE. THE FIRST WAS EVEN OPENING THIS LOCATION UP. THEY ARE VERY "PRICEY", SO THAT ARE NO GOING TO APPEAL TO THE TYPICAL "OUTBACK" DINING GUEST.
I WISH THEM SUCCESS, BUT THIS BUSINESS DOES NOT RELY ON WISHES,, IT'S ALL ABOUT SUCCESSFUL CHOICE LOCATIONS, THE RIGHT MENU AND PRICING, THE RIGHT CHEF, THE RIGHT SOUS CHEF, THE RIGHT MANAGEMENT, THE RIGHT STAFF, AND OF COURSE QUALITY MEATS AND FISH. FINALLY, YOU HAVE TO DEAL WITH AND UNDERSTAND, THAT THE OTHER FOUR RESTAURANTS ARE GOING TO BE IN THE SAME GAME AS YOU ARE, WHICH IS FINDING THE BEST "STAFF", SO THAT EMPLOYEES WILL BE GOING FROM ONE ESTABLISHMENT TO ANOTHER, SEEKING THE ONE EATERY , THAT HAS THE MOST POTENTIAL AND ACTUAL INCOME ABILITY.
DO THE FOLLOWING, FIND OUT, FIND OUT, FIND OUT!
FIND OUT WHAT'S WRONG WITH YOUR
Just fill out http://www.promotingnightclubs.com/contact.htm
WHY NOT HEAR THE TRUTH, AND NOT EVEN PAY FOR IT ?. SERIOUS OWNERS ONLY, OF SPORTS
BARS, LOUNGES, BARS, NIGHTCLUBS, RESTAURANTS, GENTLEMEN CLUBS, BEACH BARS, HOTEL
BARS, CATERING HALLS, FEEL FREE TO CALL RICH UNGER DIRECTLY @ 941-552-9866
ALL CALLS ARE RECORDED FOR "QUALITY ASSURANCE".
Hi Rich, "My Restaurant and Bar needs help !
we have been in business for 11 years and have not done any changes in all that time.
Our Operating hours are from 4pm to 11pm for the kitchen and the is open till the last guest leaves.
Lately by midnight, everyone is gone.
the Brand is in desperate need of a "RE-SET"
Sales have been in a decline for over a year.
We have lots of employee turnover.
Minor renovations are of utmost importance.
However, there's no budget for it.
WHEN, YOU HAVE BEEN OPEN SINCE 2009, AND HAD A VERY SUCCESSFUL RUN, BUT HAVEN'T TAKEN ANY TIME TO "RE-SET" WITH REMODELING, RENOVATIONS, BOTH INSIDE AND OUTSIDE YOUR RESTAURANT/BAR YOU ARE LETTING DOWN BOTH YOUR GUESTS, YOUR COMMUNITY AND YOURSELF.
YOUR LOSING EMPLOYEES, BECAUSE THEY CAN'T MAKE ANY MONEY.
YOUR "MINOR RENOVATIONS" ACTUALLY MEAN MAJOR EXCITING AND ENTICING IMPROVEMENTS.
YOU HAVE MADE A GREAT DEAL OF MONEY OVER THE YEARS, WHAT YOU HAVE DONE WITH IT, THAT'S YOUR BUSINESS.
BUT RIGHT NOW, YOU NEED A SERIOUS INFUSION OF CASH FLOW. If you don't have the finances,you should review these Options A. Borrow from Family
B. Borrow from Friends
C. Use Crowd funding Online
D. Sell Shares in your Business
E. Borrow with a very practical rate from your Credit Card Processor
F. Take on a "Non Participating Partner".
Every Restaurant/Bar, Bar, Club, Sports Bar, Gentleman's Club should "SOCK AWAY" Funds, when day and night business is very, very, good, specifically for times like this.
You don't spend your "GOOD TIME $" on a new car, on a new place to live, on gifts for a loved one, you use your "Smarts" not your "EGO".
As for this Particular Situation, Your Social Media Optics are almost non existent. You are not deriving any fresh faces from your online presence.
The reason people are leaving and your empty by midnight, is because, you have NOTHING TO OFFER.
Put yourself in their place, go through what they do, and you will see clearly, the reason why your place is suffering.
Quite often Owners "Panic Promote" and let anyone in, dressed anyway they want, which brings in the worse instead of the "QUALITY GUEST".
You never ever "Panic Promote", or "Bar Beg", you do just the opposite.
This is no time to think you know it all, this is no time to listen to everybody who knows nothing, this is THE TIME to be smart, savvy, and "Mindset" on what it is going to take to turn this downside AROUND.
Having done this form decades, I shake my head in frustration, over Owners who just refuse to "CATCH UP" with 2017.
The days of Flyers are OVER.
The days of RADIO are OVER.
The days of Club Promoters are OVER.
The days of Free Drinks are OVER.
The days of Free Cover Charge are OVER.
The days of featuring the same local bands over & over are OVER.
The days of Print ads are OVER.
Your Afraid to "LET GO".
But "Letting Go Is Exactly What You Need To DO".
How smart is "Boston based Samuel Adams", they have "Brewpubs" in 12 different airports.
c. Cincinnati (2)
d. Richmond, Va.
f. St. Petersburg
g. West Palm Beach
h. Fort Wayne, Ind.
k. New York ( La Guardia)
YOU CAN FIND BREWPUBS REPRESENTING OTHER BREWS, IN ALMOST EVERY AIRPORT IN THE US.
I am totally against "Self Serve Wine & Beer Stations".
Are you serious?
You want to take that "Personal", that "Human", that "Defined Serving Method" out of your establishment, so your Customers can "Do It Themselves"?
Never, ever lose that "One on One Connection". There is nothing Futuristic or Robotic or even New about having a machine take the place of a Human.
What is scary, is the entry of this entity into the Food and Beverage Industry.
When you have a Caring, Polite, Smooth Serving, Creating Customer Goodwill and Loyalty Staff, no machine can create that.
You may think, " I am going to buy this or rent it and use it to bring in more business". WRONG.
Why should Guests frequent your place, just because you have a "Beer & Wine Dispenser", rather than Bartenders or Servers?
You have to be placed with a "Wrist Band" and use it to swipe or your credit card in order for the brand you want to pour.
Glasses of wine should be served anyway, inexpensive or expensive, it should not take a machine to provide this choice to you.
Some Operators already use these "cheesy vending machines", I would go in the just the opposite direction.
There is nothing a vending machine can do, that a Bartender or Server can't. And if for some reason there is, that's Owners faults for not adapting and applying the level playing field.
Dispensers are usually set at 32 ounces per Customer.
In these times of drunk drivers, tragic accidents, over-serving, over-pouring, I would not in any circumstance recommend these machines. Whatever Revenue Owners who have them, think they are generating dollars due to these vending machines, I challenge you to take the machines out, cover them out, let Bartenders and Servers do what they do best and you tell me, that your revenue is down?
To what end? Making such a hefty investment in these vending machines, when you can change your atmosphere, improve your overall image, format, social media presence, forget the machines, keep the jobs and build on what you are, not what a vending machine can pour.
Remember Halloween falls on a Tuesday, but you are going to celebrate it on the Saturday before, so make it the most "POPULAR", most "WOW", most "CREATIVE", most "INNOVATIVE" Halloween you have ever hosted.
Then remember, Halloween is the 3rd biggest Night of the Year, the 2nd is "The Night Before Thanksgiving", want to do triple what you did last year? Email, RichUnger@promotingnightclubs.com