AUGUST 2018 - BARS, CAN YOU DANCE, CAN YOU FLAIR ?
Your bar serves drinks, you serve beers, you have regular customers. But what you don't have is the "Feature" of Dancing. In New York City, the hundred year old Cabaret Law, that banned bars from offering patrons the ability to dance was done away with.
Now, any bar can do what you should do, move tables and chairs to the backroom, to the back alley, make the room, and let your guests drink.
From the highly rated Jennifer Lopez Dance Challenge on NBC , "WORLD OF DANCE" to the other Competition on Fox TV, "SO YOU THINK YOU CAN DANCE" .
Dancing is back, bigger, sexier, and in demand.
For you Bar Owners that' don't have a clue, go watch "Flashdance", then watch "Coyote Ugly", and grasp the Culture of "Bar Dancing". Go buy the Soundtrack to "Pulp Fiction" and host a "Pulp Fiction Dance Contest"
You will pour more drinks, serve more beer than ever before.
Use your bar top, use a rent a stage for the nights you feature dancing, build your own portable stage, barter out with some carpenters bar tabs for them building your portable dance floor, with you buying the materials.
My point is, just having bar stools filled, and patrons drinking, drinking, drinking, and with no movement, no activity, no action, your just another watering hole.
It doesn't matter if your a dive bar, or sports bar, or upscale bar, or beach bar, or chain of bars, people want to dance.
It is up to you to make it happen.
Yes, bring in a "Dance DJ", not a trance DJ or hip hop DJ who curses, and dresses in super baggy jeans, a baseball cap turned backwards, those days are gone. There is no Cursing on the wireless mic, it's all about getting customers out of their seats and moving to the beats.
What good does it serve to play high energy music in the background, but have no outlet for customers, especially females to move, to shake, to groove to the sounds?
Bar Owners go view the movie 'COCKTAIL" and have your Bartenders take a Flair Bartending Course, to learn the bottle throwing, bottle pouring, bottle mixing, that excites a bar and enhances it's overall operation, causing people to create buzz about 'Flair Bartending" going on, especially, especially by Female Bartenders. Take your bar and turn it into a mecca of magical energy.
Take down all those lame beer signs, the outdated beer neon signs, you don't need any of that so out of bar image decor anymore. Your Summer Business has been "SO-SO" only because you refuse to embrace and accept what your bar is totally lacking. Why punish Yourself,Your Staff and above all your Customers and potential Patrons? You bar is just one of many, it does not stand out, and that defines exactly why your one of the pack, instead of the "Runaway Bar" leading your area with Fresh New Fun, WOW and FAB, DANCING is a priority. Why you bring in Solo Performers to play music to put your feet to sleep and you wonder why your bar is not doing the numbers, is simple. They have no reason to be thirsty, to enjoy more and to stay longer. That falls on YOU.
Your bar is still wood, it' still the same staff in street clothes, it's still computer printed signs, it's still stained floors and carpet. You have no Table Tents, you have no Frozen Drink Machine, you are so behind the times, you operate in total denial.
It's time to wake up the sleeping giant and give your Bar, LIFE......................................................
Email RichUnger@promotingnightclubs.com or fill out this simple form: http://promotingnightclubs.com/contact.htm
IF YOU WANT TO REMAIN ORDINARY, THAT'S FINE, BUT IF YOU WANT TO BE EXTRAORDINARY, I'M YOUR GUY.
It's all about "INFINITE REFRESH", Ever-Changing, Never Stopping, ALWAYS INNOVATING.
That's where you want YOUR BAR TO BE.
HOW MANY BRANDS AND BOTTLES DOES YOUR BAR HAVE ON IT'S SHELF?
IF YOU READ THE TRADES, THERE ARE OVER 20 NEW BRANDS OF CRAFT BEERS, LIQUORS, LIQUEURS, WINES, ENERGY DRINKS, WATERS, ROLLED OUT EACH MONTH BY COMPANIES SEEKING TO GARNER A LARGER SHARE OF THE BAR MARKET.
THE QUESTION, THEN BECOMES HOW MANY ACTUAL BRANDS, HOW MANY BOTTLES, HOW MANY CASES, HOW MUCH IS ENOUGH?
JUST BECAUSE A VERY POPULAR VODKA OR RUM OR TEQUILA BRINGS A NEW FLAVOR, A NEW KIND OF TASTE TO THE MARKET, WHERE IS IT WRITTEN YOU MUST, YOU HAVE TO WASTE YOUR MONEY ON BRINGING IN THIS PRODUCT, ONLY TO HAVE YOUR BAR STAFF HAVE TO LEARN HOW TO SELL OUT, FEATURE IT AND UP SELL THE BOTTLE?
LOOK @ WHAT YOUR BAR FEATURES NOW.
I WOULD BET OVER 20% OF THOSE BOTTLES RARELY POUR IF EVER.
YET THEY GATHER DUST, THEY DO NOTHING TO GENERATE DOLLARS, AND YOU KEEP THEM UP ON YOUR BAR.
THE BARS THAT FEATURE OVER 100 TEQUILAS, THAT'S FINE TO MAKE THAT PROCLAMATION, BUT IN REALITY, HOW MANY OF THOSE 100 TEQUILAS, DO YOU ACTUALLY THINK THEY POUR?
SURE YOU CAN HAVE "TASTINGS" AND "BRAND PARTIES", THEY ARE GOOD FOR THE ACTUAL PATRONS AND GUESTS YOU HAVE IN PERSON.
BUT TO BUY A CASE OF A NEW RUM FLAVOR FROM A VERY ESTABLISHED BEST SELLING RUM, WHY?
IS THE SOUTHERN SALESPERSON OR THE REPUBLIC NATIONAL SALESPERSON GOING TO GUARANTEE THAT IT SELLS OR TAKE THE CASE BACK?
REMEMBER THIS, AT THEIR SALES MEETINGS, THEY ARE UNDER THE PRESSURE OF MOVING OUT CASES OF THIS RUM, BECAUSE THE "SUITS" WHO RUN THIS LIQUOR COMPANY PROMISED THE BRAND, THEY WOULD SELL "X" AMOUNT OF CASES.
SO, YOU ARE DOING THE SALESPERSON A HUGE FAVOR BY BRINGING IN THE CASE, ONLY WHAT IS IT COSTING YOU IN TERMS OF $ AND RETURN?
OR ARE YOU JUST GOING TO POUR IT OFF IN THE END, BECAUSE IT DID NOT SELL?
THERE IS ONE SMALL BEVERAGE COMPANY, WHO'S MAIN MAN IS GOING COLD CALLING DOOR TO INDEPENDENT LIQUOR STORE DOOR IN HIS STATE AND STATES NEARBY PUSHING TO HAVE THEM SELL HIS PRODUCT.
THE PROBLEM IS, THAT IS NOT THE WAY YOU LAUNCH A NEW BRAND.
THERE HAS TO BE A "VIBE", A "WOW", A "MILLENNIAL CONNECTION" THAT YOU CAN REACH OUT TO AND SUCCEED IN HAVING THEM ORDER, THEN BECOME REGULAR LOYALISTS TO THIS NEW BRAND.
IT IS VERY, VERY DIFFICULT TO ACCOMPLISH.
I HAD A VERY INVENTIVE COUPLE CREATE A TEQUILA THAT HAD A VOODOO GLASS FIGURE INSIDE THE BOTTLES, THE BOTTLES WERE DESIGNED IDEALLY, THE TEQUILA HAD A UNIQUE TASTE TO IT, BUT THE BRAND NEVER GOT OFF THE LAUNCH PAD.
I HAVE TOLD THIS STORY, MORE TIMES THAN I CAN COUNT, BUT THERE WAS A NEW BRAND THAT HAD A GREAT TASTE, A MOST UNUSUAL NAME, A VERY CREATIVE BOTTLE, AND WHEN "P DIDDY" HELD THE BOTTLE UP AT AN ATLANTA CLUB PARTY, IT WENT INTERNATIONAL, THE BRAND SOLD THOUSANDS OF CASES, AND WAS LAUNCHED MORE SUCCESSFULLY THAN ANY OTHER BRAND IN THE FIVE YEARS IT ROSE TO THE TOP SHELF IN MOST BARS.
I HAVE TO SMILE THEN ROLL MY EYES, WHEN I READ ABOUT THIS NEW BRAND OR THIS NEW FLAVOR OR THIS NEW CRAFT BEER, OR THIS NEW ENERGY DRINK OR NEW WATER, OR HARD CIDER, OR NEW WINE, IS THERE REALLY A MARKET TO SUPPORT ALL OF THESE NEWBIES?
OF COURSE NOT.
YET, THE POWERHOUSE DISTILLERS, AND MAJOR BRAND BIG BOYS, JUST KEEP ON THROWING THE DARTS AT THE BOARD, UNTIL THEY HIT A BULLS EYE, WHICH PAYS FOR ALL THE LOSERS AND EVEN MAKES $
SO BEFORE YOU SAY "YES" TO THE NEXT SALESPERSON WHO PUMPS, PUSHES AND PERSUADES YOU TO BUY A CASE OF A NEW BOTTLE BRAND, ASK THEM THIS SIMPLE QUESTION, " WILL YOU TAKE THE CASE BACK, IF IT DOESN'T SELL?"
IF THE ANSWER IS "NO", THEN THAT'S THE SAME ANSWER YOU GIVE THEM.
BECAUSE TIMES ARE TOUGH IN THE BAR BIZ, AND HAVING PRETTY GIRLS IN TIGHT DRESSES SHOW UP FOR A TWO HOUR PROMOTION, TO MARKET THIS NEW BRAND IS NOT GOING TO CARRY OVER TO YOU SELLING AN ENTIRE CASE. YOU GIVE ALL THE "SWAG" THEY SUPPLY AND THAT STILL WON'T SELL THOSE BOTTLES.
I DID WALK A FINE LINE ONCE, WHEN I HAD A BAR OWNER TIE GIVING THE "SWAG" AWAY TO ONLY THOSE PATRONS WHO WOULD BUY A SHOT OF THE NEW BRAND, BECAUSE, I WANTED PEOPLE TO TRY IT AND TO REWARD THEM AS WELL. WE SOLD HALF A CASE THAT NIGHT, BUT I ADVISED THE OWNER TO PASS ON ORDERING ANOTHER ONE.
HAVING BAR ISSUES WITH INVENTORY CONTROL, YOU DON'T NEED TO PAY A COMPANY TO MEASURE YOUR BOTTLES, YOU DON'T NEED AN INTRICATE POS SYSTEM. I HAVE THE EASIEST SYSTEM THAT DOES NOT LIE AND TELLS YOU THE TRUTH EVERY NIGHT AFTER CLOSING.
I REFER TO LIQUOR AND WINE, AND NOT BEER INVENTORY.
The Last HURRAH Of Summer is Labor Day Weekend. It's Three Night Four Day "SAY SO LONG TO SUMMERBRATION". It includes Food, Drink, Music, Art, Contests, Partying,
Don't let "Labor Day Weekend", be just another Weekend for you.
Your entire Staff from Manager down to Barback, should be all pumped up for a money making nonstop long weekend.
This Concept includes outside grillin and chillin, put up a tent, even in a Strip Center, and take the tent down before the other businesses open Tuesday Morning.
Your Female Staff should be cute Shorts and Tank Tops. Your Male Staff in nice Shorts & Tank Tops.
You feature a DJ and a Band, it's all about partying, dancing, dining, drinking, safely and wisely.
Frozen Drink Machines are a Must. Outside Mist Sprayers, Cooling Fans, Big Screens for Sports, and if you have to erect an above ground pool, and you have the outdoor space, then do it. OWN "Labor Day Weekend" in your Community. It's the last "Hurrah Of Summer". It takes a full month of planning, so again I repeat myself, use every form of Social Media, use every area of "Inhouse Marketing", do not print out computer generated cheesy posters or flyers. Come on !!!!
Huge Banners. Eye Catching Table Tents.
The Table Tents are free, just ask your "Bud Beer Salesperson" for about 30 of them.
Buy Extra Ice. Bring in a local BBQ Grill Master and let him or her Grill you Cash.
September is one of the slowest months of the year in the bar/restaurant business.
So, make this first weekend of this month, Count !!!!!!!
Always make sure you have a Wireless Microphone.
Always make sure you have www.shotpakinc.com Shot Pak Pouches instead of the boring Jello shots or test tube shots. YUCK.
Need Expertise to have, your biggest Weekend of Cash Flow this Summer?
Then just email RichUnger@promotingnightclubs.com or just fill out this form: http://www.promotingnightclubs.com/contact.htm
Remember this over 8000 Bars, Restaurants, Clubs, Taverns, Lounges, Sports Bars are going to close this year. Be one that excels and exceeds while you succeed.
The TOP TEN FAST FOOD CHAINS IN THE USA
Best Score could of been 100
1. Your Winner "Chick- Fil-A with a score of 87
2. Panera Bread, with a score of 81
3. Papa John's, with a score of 80
4. Pizza Hut, with a score of 80
5. Subway, with a score of 80
ACTUALLY ALL THREE ARE TIED FOR 3RD PLACE !
6. Arby's, with a score of 79
7. Chipotle, with a score of 79
8. Domino's, with a score of 79
AGAIN, ALL THREE SHOULD BE TIED FOR 6TH PLACE !
9. Dunkin Donuts, with a score of 78
10. Starbucks, with a score of 78
YUP, BOTH SHOULD BE TIED for 9TH PLACE !
ON THE "FULL SERVICE RESTAURANT SIDE
1. Texas Roadhouse , with 83
2. Longhorn with 81
3. Cracker Barrel with 80
4. Olive Garden with 80
ACTUALLY A TIE FOR 3RD PLACE
5. FOUR CHAINS TIED WITH A 79 SCORE
Outback Steakhouse ( Really needs a major infusion of new dynamics to it's overall format and operation.
The Tide Has Turned, Finally Some Owners are fully grasping the changes their bar, club, restaurant, demands.
You cannot stay stagnant in this business.
You can listen to all the Salespeople making their pitch to you, for whatever it is they want you to buy, to use, to try, but remember this, for every $1 you spend, you should generate $10 in return.
Beware of all the hype, and pressures put upon you.
It's very simple, either you want your place to stand out, stand above and stand alone as thee place to go, and you never ever want to be known as an "Afterthought". You need to be like me, Creative, so that what you "Create" drives business to your place.
It's that simple, but that challenging and daunting as well.
Far too many Owners are great @ a budget, @ hiring, but have no clue when it comes to "FUN", "WOW FACTORS" and "FAB". When you want to get out and sell, it's always, always a must that you build up your business, so that "GOOD WILL" is a major part of your Sale Price, otherwise all you are selling is a Lease, a Name, Equipment, and Lease Hold Improvements. My Bar/Club was packed every night, when we sold it. Two different groups were competing to buy it. That's the same situation you want, when you decide it's time to "FLY".
Instead of talking to the same people every day and hearing the same remarks, email me for a Fresh, Diverse, Straight Up Response to your Concerns. I hold nothing back.