DECEMBER 2018 - BEFORE YOU OPEN ANOTHER BAR/RESTAURANT
It is beyond my comprehension, why "STARBUCKS" opens locations so close to existing locations. These new locations are built from the ground up. There are Hundreds of Thousands of $ spent, over and over and over on these new units.
Shopping Centers are so glad to provide at the right price an "Out Parcel" on their site, for a new "STARBUCKS".
Here's an example of how "STARBUCKS" operates and how it effects other establishments that cater to the same demographics, at least in the mornings.
Currently "Starbucks" has an open and operating unit less than a 1/4 of a mile away from the one under construction, on the same highway, both right upfront, both attracting the very same customer.
Now in addition to that, in the very same shopping center, is a "Breakfast/Lunch" Chain Unit, a Donut Chain Unit", a deli, all are going to be hurt severely by the opening of this "Starbucks".
The Landlord has also leased space to a Table side Cooking Japanese Restaurant, a Steak Hoagie Chain Unit, another Greek Food Eatery, with already existing a huge free standing Chain Salad Theme Restaurant, and Italian Theme Restaurant.
So what this Shopping Center has NINE Locations to eat at.
Now this is a Shopping Center, not a major mall, not a strip center, but a Shopping Center. The Landlord appears not be concerned with his "Tenant Mix" but rather just filling space. The Donut Shop and Breakfast Lunch Eatery both should sue the Landlord for "breach", and for "putting them out of business"
Landlords do not always prevail in these cases, when you have competent legal representation and a Jury. Juries are very sympathetic to such situations. Most jurists do not like Landlords to begin with.
Before you open another location, you need to "JUSTIFY" it.
Is there a market for it?
Is the location ideal?
Is the lease right with additional option years in it?
is the Building in excellent shape?
Is there enough parking?
Is there a good Sign Spot and is the Sign even allowed?
Is there any local laws or ordinances that will affect your operating?
Is the expense in renovating & remodeling worth it?
Is the Competition able to be challenged and conquered?
Is there any downside that will post too much of a problem?
Is it really worth it for me to take on another headache?
And these are only the basic questions that you must answer correctly.
Email RichUnger@promotingnightclubs.com should you seek his insight.
The Biggest Segment to expand your Food Service is "BREAKFAST".
Laugh if you want. But this "Morning Must Have Coffee,Plus Eats" is where all the Major Chains, all the Big Independents are going after.
Toss The Toaster, for 2019, In most cases, the Strategy is to use the foods you already have, not to order new foods, and create "Breakfast Breaklicious" is what you want to feature.
The Steps are:
"Easy Menu Modifications"
"Convenience Is Key"
" Use Your Built In Customer Base to Launch"
" With Breakfast Knowledge Comes Customer Enjoyment"
In States Where "WEED" Is Legal, Turn Chef Into a "WEED CHEF"
"Desserts" are the #1 Food Segment currently, that Weed is offered in.
But why not appetizers, why not main entrees?
Why not Salads and Sandwiches?
It's all about featuring "CANNABIS CUISINE".
YES, even you can serve the "Weed".
Imagine the Publicity, imagine the influx of new faces to dine, now visualize the "Wonderful Weed Dishes" coming out of your kitchen?
Make your own "Weed Edibles".
The founding brewmaster behind Blue Moon beer has a new beer that delivers a different kind of buzz.
Keith Villa, who invented Blue Moon Belgian Wheat more than two decades ago, next month will launch the first beer from new venture CERIA Brewing Co. But Grainwave Belgian-Style White Ale will be quite different than Blue Moon.
For starters, the beverage has no alcohol and includes 5 milligrams of THC, the high-producing ingredient found in cannabis plants. Made with blood orange peel and coriander, the ale "has a richer, deeper orange character and a little different type of bitterness because of the cannabinoids," Villa said.
Grainwave Belgian-Style White Ale will initially be available in Colorado in mid-December. But Villa hopes to expand its distribution to California and Nevada soon.
CERIA Grainwave Belgian-Style White Ale is a new nonalcoholic beer infused with THC from the original Blue Moon brewmaster. (Photo: CERIA Brewing Co.)
Cannabis-infused beers have become trendy, but so far none released in the U.S. have THC. They typically have hemp, which gives them a taste similar to marijuana.
Federal law prohibits brewers from using marijuana in beer. But CERIA's beverage doesn't contain alcohol, so it technically isn't a beer.
The interest in the pot beer business include Molson Coors' deal, announced in August, to work with Canadian cannabis company The Hydropothecary Corp. to develop nonalcoholic marijuana drinks for the Canadian market. And Constellation Brands, maker of Robert Mondavi wine, Corona beer and Svedka vodka, last year invested $4 billion in Canopy Growth, a Canadian marijuana firm, with cannabis drinks among future plans.
Villa started Ceria in January after he officially retired from Blue Moon after 32 years. His wife, Jodi Villa, is a civil engineer and the CEO of the company in Arvada, Colorado, a northwest suburb of Denver.
Colorado legalized recreational marijuana four years ago and Villa became interested in its benefits.
"I quickly found that there was a lot of anecdotal evidence, as well as some conclusive evidence, that marijuana had some good things about it," Villa said. "I did research and found you could brew with it and you could have beers that taste actually like beers but you have the effects" of marijuana, without smoking it, he said.
CERIA's first beer, the Belgian white, will be available in individual bottles (64 calories per bottle) costing about $9; four-packs will cost less than $36.
The brewery plans to release an American Light Lager with 2.5 milligrams of THC and an India Pale Ale with 10 milligrams during the first three months of 2019.
"The 2.5mg light beer, they can drink several of them and not get stoned, they will feel a little buzz and be happy," Villa said. "The medium level one they can have a couple and start to feel it, and the high level one, they can have one and start to feel it, just like (with) an Imperial IPA."
The company is also looking at other cannabinoids that, while not high-producing, may relieve anxiety or promote bliss.That's territory being explored with the Chemical CBD, another chemical found in hemp and marijuana, which does not produce a high but can be used to relieve pain and anxiety.
"First we will focus on THC, and we will gradually start to introduce some as the science starts to solidify around them and shows that they are safe," he said.
The cannabis market will likely expand as several states voted to expand marijuana usage with Michigan voters opting to legalize recreational marijuana use, while Utah and Missouri voted to legalize medical marijuana. North Dakota rejected a measure to legalize marijuana.
That's in line with CERIA's slogan "Cannabis Pro Omnibus," or "Cannabis for All."
"It's starting to become a movement," Villa said. "We feel we are at the forefront."
I would have thought The "BUD BOYS" would have been the first to can that "TOKE".?
WHAT EVERY BAR OWNER SHOULD BE:
IF YOUR A BAR OWNER AND CANNOT FOLLOW OR UNDERSTAND THIS ENTIRE STRATEGY OF OWNING & OPERATING YOUR BAR, THEN PLEASE, DON'T WASTE TIME, HERE'S YOUR CHRISTMAS PRESENT FROM ME, FILL OUT http://promotingnightclubs.com/contact.htm
AND I WILL RESPOND WITH THE NO HOLDS BARRED TRUTH ABOUT YOUR BAR, SPORTS BAR, GENTLEMAN'S CLUB, BAR & GRILLE, RESTAURANT, NIGHTCLUB.
"Consistency", is a brand new Winner.
For so long, so many Food, so many Beverage, so many Food/Beverage Owners have operated in an erratic way, with no "Consistency", at all.
These Owners listen to their Managers, their Staff, their Family, their friends, even their Customers, so with all this input, all of the feedback, how can an Owner operate with an "CONSISTENT" method?
He or She can't!
What you want is an OUTSIDE EXPERT who has no vested interest in your place.
Who knows far more than anyone you talk to.
Who has been in this Industry for 40 years.
Who knows the #1 TV Show, the #1 Youtube Channel, the #1 Dance Single, the #1 New Band or Singer, the #1 Methods of Impact Social Media, the #1 New FUN, the #1 New WOW FACTORS, the #1 FAB, the #1 Liquor, the #1 Food, the #1 Atmosphere, the #1 way to hire, the #1 techniques to turn your place around. Now which of these #1 do you know?
Uh Huh, then you should email RichUnger@promotingnightclubs.com
AS RETAILERS ADD RESTAURANTS INSIDE THEIR STORES, YOU NEED TO ADD FOOD INSIDE YOUR BAR.
THE DAYS AND NIGHTS OF SIMPLY SERVING DRINKS IS OVAH.
IT'S OVER, IF YOU WANT TO MAKE $
IT'S OVER, IF YOU WANT TO EXPAND AND ENHANCE YOUR CUSTOMER BASE.
IT'S OVER, IF YOU WANT TO HAVE A NEW "FAB" TO YOUR DAILY FORMAT.
IT'S OVER, IF YOU WANT TO HAVE YOUR CUSTOMERS STAY LONGER AND SPEND MORE.
IT'S OVER, IF YOU KNOW HOW TO SERVE FOOD, W/O HAVING A FULL SERVICE KITCHEN.
IT'S OVER, IF YOU KNOW EXACTLY WHAT DISHES TO FEATURE, TO SERVE & AT WHAT PRICE.
IT'S OVER, IF YOU ARE TIRED OF LETTING FOOD TRUCKS PARKED OUTSIDE THROW YOU A FEW BUCKS FOR ALL THE $ THEY TAKE IN FROM YOUR CUSTOMERS.
THIS HOLIDAY SEASON, THROW YOUR STAFF A HOLIDAY PARTY, SHOW THEM YOU APPRECIATE THEIR DEDICATION TO YOUR PLACE.
INSTEAD OF COLLECTING TOYS FOR KIDS, TAKE IT TO THE NEXT LEVEL, CONTACT YOUR LOCAL NEWSPAPER, LOCAL NEWS DEPARTMENTS OF YOUR TV STATIONS, YOUR LOCAL MORNING RADIO SHOWS, AND LET EVERYONE KNOW YOUR COLLECTING "TOYS FOR MOM & DAD", SUCH AS "FLAT SCREENS", "LAPTOPS", "TABLETS", YOU WANT GOOD WORKING DONATIONS TO GIVE TO FAMILIES THAT ARE FAR LESS FORTUNATE.
YOU WILL BE DONATING ALL OF THESE ELECTRONICS TO YOUR LOCAL "SALVATION ARMY" TO DISTRIBUTE.
DO IT THE BIG WAY.
PLENTY OF PEOPLE ARE BUYING NEW ELECTRONICS FOR CHRISTMAS, AND HAVE NO IDEA WHOM TO GIVE THEIR CURRENT ONES TO.
SO, THAT'S WHERE YOU COME IN.
AND IT WORKS.
I HAVE DONE IT VERY SUCCESSFULLY.
NOW IT'S YOUR TURN.
MERRY CHRISTMAS, HAPPY HOLIDAYS, AND OF COURSE THE HAPPIEST OF NEW YEAR'S TO ALL.